The Digiday Podcast

Epizódok

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  AI is reshaping agency work, but where's the line? 18.08.2026 25p

  Agencies are pushing AI deeper into everyday work while still figuring out what should and shouldn't be automated. Digiday caught up with agency leaders and early-career marketers about AI, automation and where they're drawing the line.
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  How much control should AI have over media buying? 11.08.2026 36p

  Butler/Till is quickly moving its AI agent media buying work from experimentation to implementation across more clients, platforms and channels. Controls, however, look different from client-to-client and channel to channel. In this episode of the Digiday Podcast, Scott Ensign, chief strategy officer at Butler/Till, joins the Digiday Podcast to discuss how the agency is putting agentic media buying into practice.
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  Inside’s Stagwell’s AI media curation marketplace 04.08.2026 42p

  Inventory access has become a tug-of-war between agencies and ad tech companies. In this episode, Matt Adams, global CEO of Stagwell Media Platform, joins the Digiday Podcast to talk about why Stagwell is building its own inventory marketplace and what agencies hope to gain by moving closer to supply.
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  WTF is the IAB's Redefining Media Types standard? 28.07.2026 34p

  The IAB has a new acronym—the RMT, short for Redefining Media Types Standard. But this acronym could actually matter. In this episode of the Digiday Podcast, Jamie Finstein, vp of media center at the IAB, unpacks what the proposed framework means for advertisers, agencies and media buying.
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  What happens to agencies when AI does the busywork? 21.07.2026 27p

  As AI takes on more repetitive marketing tasks, agencies are being forced to rethink what they’re selling. Omnicom Media Group North America CEO Ralph Pardo joins Digiday from the Cannes Lions International Festival of Creativity to talk about the future of agency talent, the rise of “capability companies” and why human judgment still matters.
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  The anatomy of a sports marketing deal with Ally CMO Andrea Brimmer 14.07.2026 36p

  For a channel expected to rake in $5.3 billion between 2026 and 2030, a logo on a jersey isn't enough anymore. On this episode of the Digiday Podcast, Ally Bank CMO Andrea Brimmer breaks down the anatomy of a sports marketing deal and why emerging media is Ally's next bet.
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  Creators vs. influencers: Inside the divide (RERUN) 30.06.2026 39p

  Is there a difference between a creator and an influencer. If so, what’s the difference and why does it matter to marketers? On this episode of the Digiday Podcast, Digiday staffers debate the topic.
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  Inside the infrastructure behind Unilever’s creator force 26.06.2026 30p

  Creators are no longer a media channel or transaction. It’s an entirely new marketing model, at least that’s what the infrastructure behind Unilever’s creator strategy indicates. In this episode, Digiday catches up with Selina Sykes, global vp of digital, social and Al transformation at Unilever’s Beauty and Wellbeing, to learn about its scale and automation.
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  Meta courts agencies with expanded ad tools while AI reshapes the industry 25.06.2026 23p

  At the Cannes Lions International Festival of Creativity this week, Meta announced a slew of even more automated marketing tools, further lowering the barrier to entry for advertisers to manage campaigns directly. Nicola Mendelsohn, Meta’s head of global business group, joins this episode of the Digiday podcast to talk about how that does and doesn't change the agency-platform relationship.
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  Spotify rebuilds ad business around automation, AI to win bigger media budgets 24.06.2026 35p

  Spotify’s ad business is trying to evolve beyond audio. At this year's Cannes Lions, Digiday senior marketing reporter Kimeko McCoy catches up with Brian Berner, VP of advertising partnerships at Spotify, about automation, AI, video and Spotify’s push for bigger media budgets.
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  What happens when brands AI clone their talent? 16.06.2026 29p

  Digital twins are helping brands scale content and talent deals. Marketers are still navigating the tradeoffs. On this episode of the Digiday Podcast, hosts Kimeko McCoy and Tim Peterson unpack the rise of digital twins, AI sprawl and authenticity.
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  How automation and AI are rewriting the upfront marketplace 09.06.2026 31p

  The upfront marketplace has long been built on relationships and negotiation. Now, automation and AI are changing how deals get done.
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  ChatGPT ads are underperforming. Why are brands staying? 02.06.2026 28p

  OpenAI's ad pilot is plagued with reporting hiccups and under-delivery issues. It's testing marketer's patience, but the fear of missing out on AI's next big platforms seems to outweigh their frustrations.
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  BuzzFeed, Vox and the end of the site traffic era 26.05.2026 36p

  Once valued in the billions, digital media giants like BuzzFeed and Vox Media are now selling assets and restructuring as the old traffic-driven publishing model breaks down. On this episode of the Digiday Podcast, Digiday senior media editor Jessica Davies and senior media reporter Sara Guaglione joins hosts Kimeko McCoy and Tim Peterson to unpack what the fall of billion-dollar valuations says about the future of digital media.
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  Can retail media networks survive the shift to agentic commerce? 19.05.2026 31p

  If shoppers start turning to AI assistants instead of retailer websites, the foundation of the retail media business could begin to crack. That’s the tension at the center of agentic commerce. On this episode of the Digiday Podcast, hosts Kimeko McCoy and Tim Peterson explore how AI-powered shopping agents could reshape retail media networks, disrupt ad dollars and force retailers to rethink their role in the shopper journey.
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  Why Duluth trusts AI agents with bidding, but not brand storytelling 12.05.2026 37p

  The programmatic world seems split: is AI the future of media buying, or just a tool requiring heavy supervision? Duluth Trading Company lands somewhere in the middle by leveraging agents for high-speed bidding while keeping a firm human hand on brand storytelling, Duluth’s Director of Marketing Ellie Uberto joins Kimeko McCoy and Tim Peterson live from the Digiday Programmatic Marketing Summit on May 6 - 8 in Palm Springs, Calif. to break down's Duluth's approach to agents in media.
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  WTF are brand health metrics? 05.05.2026 26p

  Is the era of performance-only marketing over? Performance returns are dropping. Brands are chasing AI visibility as LLMs take over search. All roads point to the return of 'brandformance.' Kimeko McCoy and Tim Peterson explain the brandformance to brand health metrics rebrand, and why marketers care about it again.
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  The Netflix playbook: JBPs, programmatic power, and the future of the upfront deal 28.04.2026 38p

  In this episode, Digiday senior marketing reporter Sam Bradley joins Digiday Podcast co-hosts Tim Peterson and Kimeko McCoy to break down Netflix's massive ad business glow up, and how the streaming giant is rewriting the streaming ad business playbook.
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  Why OpenAI is moving fast to build an ads business 21.04.2026 30p

  The AI ad race is heating up. OpenAI is staffing up and cutting deals to win brand budgets from Meta and Google. On this episode of the Digiday Podcast, Digiday senior platforms reporter Krystal Scanlon joins hosts Kimeko McCoy and Tim Peterson to breakdown the ad business playbook.
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  Inside The Trade Desk's programmatic power struggle 14.04.2026 29p

  Major agencies are pulling back ad spend from The Trade Desk’s OpenPath platform, citing concerns of hidden fees and lack of transparency. Meanwhile, TTD is shifting its payment model for identity providers, like LiveRamp and Experian. All said, The Trade Desk is facing a new set of rising tensions with agencies over transparency — and more importantly, programmatic control.