The Content Queen Podcast

Epizódok

• 
  339: The future of content is more human, not less AI | Maria-Katarina Johannesson 17.08.2026 54p

  Worried that everything online is starting to sound the same because of AI?We have Maria-Katarina Johannesson, better known as Links & Maria, on ep 339 of The Content Queen Podcast to talk about why the future of content isn't less AI, it's more human, and how to actually find that balance.Maria-Katarina specialises in link building and digital PR, helping businesses show up on both Google and AI search, always with a people-first approach. If you've ever felt overwhelmed trying to keep up with AI, questioned whether something "sounds too AI", or wondered how to stay authentic while still optimising for search, this episode is for you.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @linksandmaria.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ Why using AI without a clear purpose leads to "commodity content", generic output that sounds the same as everyone else's✨ How relying too heavily on AI can quietly erode your confidence in your own voice and ideas✨ Why optimising purely for bots is a trap, and how the real goal is building a holistic brand that works for humans and AI alike✨ Why who you are online needs to match who you are offline, and why that gap is more noticeable than people think✨ Why claiming ownership of a couple of core topics and consistently talking about them builds recognition over time, in search engines and in people's mindsSHOW RESOURCES 👇Check out linksandmaria.comFOLLOW Maria-Katarina on Instagram – https://www.instagram.com/linksandmaria/FOLLOW Maria-Katarina on TikTok – https://www.tiktok.com/@linksandmariaFOLLOW Maria-Katarina on LinkedIn – https://www.linkedin.com/in/linksandmaria/JOIN us in Content Bootcamp (build your content strategy) – https://www.contentqueenmariah.com/content-marketing-bootcampFind out more about how to WORK WITH US – www.contentqueenmariah.comConnect with us on INSTAGRAM – https://www.instagram.com/contentqueenmariahIf you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!Other than that, enjoy, chat next week 💕ABOUT THE GUESTMaria-Katarina Johannesson, better known as Links & Maria, is based in Stockholm, Sweden. She is all about creating "real plant moments" in marketing, genuine, rooted connections that actually grow something. For her, that means showing up with authenticity, honouring who you are, and never forgetting the sales perspective. She specialises in link building and digital PR, helping businesses show up on both Google and AI search, and helps brands build the kind of authority that gets them recommended, not just ranked, always with a people-first approach.
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  338: It isn't just social media... let me repeat 10.08.2026 23p

  Every time I do a solo episode about content marketing beyond social media, it is one of the most popular episodes and I get the most comments on them.. So here it is. This episode is about building a proper content ecosystem, not just relying on social media to carry your whole business, and where email, blogs, podcasts and other channels fit into the picture.If you've been feeling exhausted by the social media game or wondering why followers aren't turning into clients, give it a listen! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ Why social media is top of funnel, not your whole funnel, and why people bounce between channels before they ever convert✨ How to build an email list that doesn't depend on social media reach, and why nurturing it matters more than only emailing when you have something to sell✨ Why social media is a discoverability channel too, feeding into SEO and AI search, not just a place to post for its own sake✨ Why content is bigger than social media (lead magnets, webinars, blogs, downloads), and how to widen your definition of what countsSHOW RESOURCES 👇Take the quiz to find your best content channels – https://sales.contentqueenmariah.com/content-quizCatch up on episode 336: What you need to unlearn with your marketing – https://www.contentqueenmariah.com/podcast/336 JOIN us in Content Bootcamp (build your content strategy) – https://www.contentqueenmariah.com/content-marketing-bootcampFind out more about how to WORK WITH US – www.contentqueenmariah.comConnect with us on INSTAGRAM – https://www.instagram.com/contentqueenmariahIf you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!Other than that, enjoy, chat next week 💕
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  337: How to create effective content on a budget | Jared Harman 03.08.2026 58p

  Think you need a massive marketing budget to create effective content?Turns out that's not quite true, and there's a smarter way to think about where your money and time should actually go.So we have Jared Harman on ep 337 of The Content Queen Podcast to give you a behind-the-scenes look at how agency owners and marketers really think about budget, and where the line sits between doing it yourself for free and knowing when to invest.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @jaredharman.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ Why heavily produced, cinematic content isn't necessary anymore, and why raw, approachable content usually performs better✨ How to work out which parts of your marketing you can do yourself and which parts you should outsource✨ The signs that tell you it's time to start investing money into your marketing, not just organic effort✨ Why your organic content and your ad content can (and often should) look completely different, because what performs isn't always what looks good✨ Why trust between a business owner and their agency or marketer is what actually gets resultsSHOW RESOURCES 👇Check out onegroupagency.caFOLLOW Jared on Instagram – https://www.instagram.com/jaredharman/FOLLOW Jared on LinkedIn – https://www.linkedin.com/in/jaredharman/JOIN us in Content Bootcamp (build your content strategy) – https://www.contentqueenmariah.com/content-marketing-bootcampFind out more about how to WORK WITH US – www.contentqueenmariah.comConnect with us on INSTAGRAM – https://www.instagram.com/contentqueenmariahIf you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!Other than that, enjoy, chat next week 💕ABOUT THE GUESTJared Harman is the CEO and Co-Founder of The One Group Agency, a full-service marketing agency based in British Columbia. With a strong background in brand strategy, digital marketing and operations, Jared leads the agency with a clear focus on delivering measurable results while building long-term partnerships with clients. Under his leadership, The One Group Agency has grown into a trusted marketing partner for businesses across a variety of industries, offering integrated services including strategy, creative, content production and performance marketing. Beyond the agency, Jared is actively engaged in community impact initiatives, including supporting local scholarships, mentorship programs and youth sports organisations.
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  336: What you need to unlearn with your marketing 27.07.2026 21p

  What if everything you think makes marketing "work" is actually the thing holding you back?Inspired by Neil Patel's SXSW talk, in this episode, I'm breaking down five things I think we need to unlearn in our marketing, from what we're chasing, to how we're building trust, to who we're actually speaking to.If you've ever felt like you're doing "all the right things" and still not seeing the connection or growth you want, this one's for you.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ Why traffic isn't always the goal✨ Why the marketing funnel isn't linear anymore, and why every piece of content needs to convert on its own✨ Why you can't rent an audience, and what it means to build a channel that's actually yours✨ Why proof beats polish, and how to build trust with evidence instead of just aesthetics✨ Why going niche (not broad) is what actually makes people stop scrollingSHOW RESOURCES 👇JOIN us in Content Bootcamp (build your content strategy) – https://www.contentqueenmariah.com/content-marketing-bootcampFind out more about how to WORK WITH US – www.contentqueenmariah.comConnect with us on INSTAGRAM – https://www.instagram.com/contentqueenmariahIf you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!Other than that, enjoy, chat next week 💕
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  335: The missing skill behind business growth and marketing growth | Shari Foos 20.07.2026 38p

  Want to actually connect with the people you're marketing to?Turns out the skill that changes everything isn't a content hack, it's vulnerability.So we have Shari Foos on ep 335 of The Content Queen Podcast to talk about why vulnerability might be the most underrated skill in business and marketing, and why it's not about oversharing or crying on social media, it's about being real enough that people can actually relate to you.If you've ever felt exposed after putting yourself out there online, or you're struggling to figure out what "being authentic" even means for you, you gotta listen... If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @thenarrativemethod.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ Why vulnerability isn't a liability, it's the human connector, and why people buy you as much as they buy your product or service✨ The difference between selling and telling, and why sharing examples of people you've helped lands better than making big promises✨ A simple self-soothing tool (hand to heart) for getting through the vulnerability hangover after you put yourself out there✨ Why our brains are wired to treat social judgement like physical danger, and how understanding that helps you stop being so hard on yourself✨ Why responding to criticism with empathy instead of defensiveness stops things escalating, on social media and everywhere elseSHOW RESOURCES 👇Check out Shari's work– thenarrativemethod.orgFOLLOW Shari on Instagram – https://www.instagram.com/thenarrativemethod/JOIN us in Content Bootcamp (build your content strategy) – https://www.contentqueenmariah.com/content-marketing-bootcampFind out more about how to WORK WITH US – www.contentqueenmariah.comConnect with us on INSTAGRAM – https://www.instagram.com/contentqueenmariahIf you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!Other than that, enjoy, chat next week 💕ABOUT THE GUESTShari Foos, MA, MFT, MS, NM, is a therapist and the founder of The Narrative Method, a nonprofit 501(c)(3) and free online creative writing experience serving more than 40,000 participants worldwide. The program provides a safe space for individuals to write to prompts, access their authentic voice, and connect deeply with themselves and each other through structured storytelling and relational mindfulness. Drawing on her background in Narrative Medicine and her psychotherapy practice, Shari developed a framework that helps individuals separate from the noise, social pressure, and unrealistic narratives that shape modern life. Her work has been implemented across a wide range of communities, including partnerships with the Los Angeles V.A., universities, nonprofit social service organisations, and LAUSD through teacher trainings, student programming, and facilitator certification.
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  334: Why your comments could be your biggest marketing asset 13.07.2026 13p

  Ever seen a single comment on social media outperform the actual post?I have. That's exactly what happened when Joseph replied to a video with "Hey, so I have appointments available." One comment, thousands of likes, hundreds of replies, people tagging him. Quick note before you dive in: this episode uses a viral comment as a marketing case study, purely for education, not about diagnosing or labelling anyone.In this episode, I'm breaking down why your comments (on other people's content, not just your own) might be one of the most underused parts of your marketing. It's not random, it's strategy, and it's one of the reasons big brands pay community managers to do exactly this.If you've got a spare five minutes a day to scroll, this episode will change how you spend it.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ Why comments are content in their own right, not just banter✨ How big brands deliberately pay community managers to comment on trending content✨ Why your own scrolling habits (heading straight to the comments) prove this works✨ Why comments are public, not private, and that's what makes them a lead gen play, not just community management adminSHOW RESOURCES 👇JOIN us in Content Bootcamp (build your content strategy) – https://www.contentqueenmariah.com/content-marketing-bootcampFind out more about how to WORK WITH US – www.contentqueenmariah.comConnect with us on INSTAGRAM – https://www.instagram.com/contentqueenmariahIf you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!Other than that, enjoy, chat next week 💕
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  333: Why expertise alone doesn't grow your business | Nancy Benet 06.07.2026 45p

  Think being brilliant at what you do is enough to grow your business?Same. That's what most of us think, until the phone stops ringing.So we have Nancy Benet on ep 333 of The Content Queen Podcast to help you understand why visibility and marketing aren't optional, even when you're the expert in the room.Nancy is a licensed CPA, entrepreneur and CEO of Fix-It Accounting and Success Your Way. After a divorce left her with four kids, no job and over $650K in debt, she rebuilt everything from scratch and built two thriving businesses along the way. If you've ever hidden behind your expertise instead of putting yourself out there, this one's for you.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @success.your.way.KEY EPISODE TAKEAWAYS 👇✨ Why nobody cares about your business ringing off the hook as much as you do✨ How niching down actually makes marketing easier, not harder✨ Why your money mindset directly impacts how you price, market and show up online✨ Why listening to your own intuition matters more than doing what everyone tells you to doSHOW RESOURCES 👇Check out successyourway.comCheck out fixitaccounting.comFOLLOW Nancy on Instagram – www.instagram.com/success.your.wayFOLLOW Nancy on LinkedIn – https://www.linkedin.com/mwlite/profile/in/nancy-benet-cpa-18145014JOIN us in Content Bootcamp (build your content strategy) – https://www.contentqueenmariah.com/content-marketing-bootcampFind out more about how to WORK WITH US – www.contentqueenmariah.comConnect with us on INSTAGRAM – https://www.instagram.com/contentqueenmariahIf you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!Other than that, enjoy, chat next week 💕ABOUT THE GUESTNancy Benet is a licensed CPA, entrepreneur and CEO of Fix-It Accounting and Success Your Way, an online education platform that empowers women to start and grow businesses aligned with their deepest desires. After a divorce left her with four children, no job and over $650K in debt, Nancy rebuilt her life from the ground up. Through resilience, smart money habits and a powerful mindset shift, she transformed her circumstances and built two thriving businesses. Today, she's passionate about helping women take control of their finances, shift their relationship with money and build businesses with confidence, clarity and purpose.
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  332: Is your content a fair "energy exchange"? 29.06.2026 21p

  Every time someone reads your email, listens to your podcast, watches your Reel or lands on your website... they're giving you something.Their time, attention and energy.So here's the question...Are you leaving them with more than what they came with?In this episode, I'm exploring a concept that came up while I was a guest on another podcast and it left me thinking "I need to explore this more": your content isn't just an exchange of information... it's an exchange of energy.I am going to chitty chat about why creating content just to "keep up" can be felt by your audience, how your energy influences the way people experience your brand, and why the best marketing isn't about posting more... it's about creating something that's actually worth someone's time.Your audience isn't just consuming your content, they are engaging in it. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ Why every piece of content is an exchange of energy, not just information✨ How creating "just to post" impacts the way your audience experiences your brand✨ Why your energy while creating content matters just as much as the content itself✨ A simple question to ask before you publish anything onlineSHOW RESOURCES 👇LISTEN to my episode with Wendy Pitts Reeves (the episode that started it all) - https://www.wendypittsreeves.com/blog/196 TAKE the FREE Content Channel Quiz - https://sales.contentqueenmariah.com/content-quiz JOIN Content Bootcamp (starts soon!) - https://www.contentqueenmariah.com/content-marketing-bootcampGET your hands on the FREE AUDIO GUIDE - https://sales.contentqueenmariah.com/content-guideFind out more about how to WORK WITH US - www.contentqueenmariah.comConnect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariahIf you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!Other than that, enjoy - chat next week 💕
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  331: Your content is working… your website isn’t | Irwin Hau 22.06.2026 46p

  What if your marketing isn't actually the problem?What if people are finding you, checking out your content, clicking through to your website... and then leaving?After analysing close to 70,000 websites, Irwin Hau (our guest on the podcast for ep 331) has come to one conclusion.Most businesses don't have a traffic problem.They have a conversion problem.In this episode, we dive into the role your website plays in your marketing strategy, why getting more traffic won't fix a website that isn't converting, and the four questions every visitor is subconsciously asking when they land on your site. We also talk about trust, testimonials, proof, why most websites overcomplicate their messaging, and the simple website mistakes that could be costing you leads without you even realising it.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ The four questions every website visitor wants answered within seconds✨ Why most businesses don't have a traffic problem — they have a conversion problem✨ How trust, proof and testimonials influence buying decisions online✨ The simple website mistakes that could be costing you leads and salesSHOW RESOURCES 👇CONNECT with Irwin on LINKEDIN - https://www.linkedin.com/in/irwinhau/VISIT Chromatix - https://www.chromatix.com.au/CHECK OUT Conversion Cow - https://www.conversioncow.com/LEARN MORE about Irwin - https://www.irwinhau.com/JOIN Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcampGET your hands on the FREE AUDIO GUIDE - https://sales.contentqueenmariah.com/content-guideFind out more about how to WORK WITH US - www.contentqueenmariah.comConnect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariahIf you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!Other than that, enjoy - chat next week 💕ABOUT THE GUEST 👇Irwin Hau is a website conversion strategist who helps businesses turn attention into actual revenue. After analyzing over 70,000 websites, he discovered that many businesses do not have a traffic problem, they have a conversion problem. His work focuses on helping brands improve trust, messaging, and website experience so they can generate more leads and sales without needing more content or ad spend.
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  330: What pains you about marketing? I might have the answer 15.06.2026 20p

  What pains you about marketing?Is it not knowing what to post?Feeling like you're constantly behind?Feeling like everyone else knows something you don't?Or feeling like you're creating content but nothing is actually happening?Because if any of those resonate, I don't think your problem is content.I think your problem might be a lack of intention.In this episode, I'm unpacking one of the biggest things I've noticed after working with many of businesses over the last decade. The businesses that struggle the most with marketing aren't usually struggling because they can't create content. They're struggling because they don't have a clear plan.And NO I am not talking about a social media posting plan... If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ Why your content problem might actually be a strategy problem✨ The real reason marketing feels so overwhelming and exhausting✨ How intention creates momentum, confidence and consistency✨ Why having a strategy helps you filter advice and focus on what actually mattersSHOW RESOURCES 👇JOIN Content Bootcamp (starts July 8) - https://www.contentqueenmariah.com/content-marketing-bootcampGET your hands on the FREE AUDIO GUIDE - https://sales.contentqueenmariah.com/content-guideFind out more about how to WORK WITH US - www.contentqueenmariah.comConnect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariahIf you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!Other than that, enjoy - chat next week 💕
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  329: Building relationships through your DMs - how to authentically have convos | Lauren Najar 08.06.2026 52p

  Be honest... when was the last time you intentionally started a conversation in your DMs?Not replied to a comment. Not answered a question. Actually started a conversation.Because if I'm being completely transparent, this is an area of marketing that I know I could be doing more of too.We spend so much time talking about content strategy, posting content and growing our audience that sometimes we forget social media is supposed to be... social.In this episode, I'm joined by business coach, marketing strategist and relationship-building expert Lauren Najar to talk about one of the most underutilised sales tools in your business: your DMs.We unpack why so many business owners overcomplicate conversations online, how to approach people without feeling awkward or salesy, and why relationship-building should never start with a pitch.If you've ever thought, "I know I should be doing more relationship building, but I don't know where to start," this episode will give you practical ideas you can implement straight away.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ Why building relationships in your DMs doesn't have to feel awkward or salesy✨ How to start genuine conversations that create trust and connection✨ Why content and conversations work better together than either one alone✨ The role of automation, ManyChat and where human connection still matters mostSHOW RESOURCES 👇CONNECT with Lauren on INSTAGRAM - https://www.instagram.com/laurennajarCONNECT with Lauren on LINKEDIN - https://www.linkedin.com/in/lauren-najar/ VISIT Lauren's WEBSITE - https://laurennajar.comDOWNLOAD Lauren's 30 day sales challenge - https://laurennajar.myflodesk.com/nt0xmk710eLISTEN to Lauren's Podcast "Business Over Cocktails"JOIN Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcampGET your hands on the FREE AUDIO GUIDE - https://sales.contentqueenmariah.com/content-guideFind out more about how to WORK WITH US - www.contentqueenmariah.comConnect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariahIf you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!Other than that, enjoy — chat next week 💕ABOUT THE GUEST 👇Lauren Najar is a marketing and business strategist who helps service-based entrepreneurs stand out online, generate consistent leads, and convert through relationship-driven strategy and simple systems.She's known for her direct, no-fluff approach and for creating elevated spaces through coaching, consulting and curated events, where women build real momentum through connection and collaboration.
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  328: Organic marketing plan - try my 3 month plan 01.06.2026 24p

  When you think about marketing your business, do you immediately think about social media?Because here's the thing: organic marketing is so much bigger than Instagram posts and TikTok videos.In this episode, I’m giving you a behind-the-scenes look at one of the workshops I recently ran around Australia, where I unpack the first pillar of a marketing plan: organic marketing. We dive into all the different ways you can market your business without spending money on ads, from social media and email marketing to Google reviews, networking, speaking gigs, podcasting, SEO and more. The goal? To help you stop feeling overwhelmed by all the options and instead choose one organic marketing channel to intentionally focus on for the next three months.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ Why organic marketing is more than just social media✨ How to choose the right marketing channel for your strengths and business goals✨ The simple three-month marketing experiment that can create real momentum✨ Why consistency and simplicity will always beat an overly complicated strategySHOW RESOURCES 👇JOIN Content Bootcamp (build your content strategy) - ⁠https://www.contentqueenmariah.com/content-marketing-bootcamp⁠GET your hands on the FREE AUDIO GUIDE - https://sales.contentqueenmariah.com/content-guideFind out more about how to WORK WITH US - www.contentqueenmariah.comConnect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariahIf you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!Other than that, enjoy — chat next week 💕
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  327: How to create content that sells | Sol Hyde 25.05.2026 48p

  Are you creating content that people watch… or content that actually gets people to buy?Because there’s a big difference.In this episode, I’m joined by Sol Hyde, who left the corporate world, picked up his phone, started creating content, and built an online business from scratch in just 18 months. Since then, he’s helped over 100 coaches, consultants and agencies grow and scale their businesses using organic content, trust-based marketing and community. We unpack why followers don’t automatically equal sales, the biggest mistake people make when trying to “convert” their audience, and why storytelling might be the thing that turns your content from “getting views” to actually creating clients.We also go into confidence, conviction, hand raisers (you’ll understand soon 😂), and why giving away your best stuff for free might actually make you more money.If you’ve ever thought “I’m posting content but it’s not actually leading to sales”… this one’s for you.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ Why followers don’t equal sales (and what actually matters instead)✨ How to create content that builds trust and converts✨ Why storytelling creates stronger content than just giving information✨ The simple shifts that get people from watching your content to working with youSHOW RESOURCES 👇CONNECT with Sol on INSTAGRAM - https://www.instagram.com/sol.hyde/CONNECT with Sol on LINKEDIN - https://www.linkedin.com/in/sol-hyde/WATCH Sol on YOUTUBE - https://www.youtube.com/channel/UCUX5rPbWRPsZo5M1RA_q_Lw/aboutJOIN Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcampGET your hands on the FREE AUDIO GUIDE - https://sales.contentqueenmariah.com/content-guideFind out more about how to WORK WITH US - www.contentqueenmariah.comConnect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariahIf you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!Other than that, enjoy — chat next week 💕ABOUT THE GUEST 👇I'm Sol! I started out in corporate but felt unfulfilled, so I built my own online business from scratch. Since then, I've helped over 100 coaches, consultants, and agencies grow and scale their service-based businesses, so they can work when they want, with who they want, and build something that actually fits their life. 
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  326: Create a content strategy designed for your business 18.05.2026 11p

  Question... are you creating content because it actually aligns with your business goals… or because someone on the internet told you that you should?Because if I had a dollar for every time a client came back from a coffee catch-up saying, “Someone told me I should start a podcast” or “TikTok is where I should be”… I probably wouldn’t need another retainer. 😂In this episode, I’m unpacking why trusting your business and understanding your audience matters more than following random advice online. Because yes, experts can guide you and support you, but at the end of the day, you know your business better than anyone else.Marketing isn’t about being everywhere. It’s about knowing why you’re showing up there in the first place.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah 💫⁠⁠⁠⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ Why trusting yourself matters more than following random marketing advice✨ The difference between being a content creator and a business owner✨ Why posting on social media doesn’t automatically equal business growth✨ How a content strategy gives you clarity, confidence and directionSHOW RESOURCES 👇JOIN us in Content Bootcamp (build your content strategy) - ⁠https://www.contentqueenmariah.com/content-marketing-bootcamp⁠Find out more about how to WORK WITH US - ⁠www.contentqueenmariah.com⁠Connect with us on INSTAGRAM - ⁠https://www.instagram.com/contentqueenmariah⁠If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!Other than that, enjoy - chat next week 💕
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  325: How to actually run meta ads | Neil Shoney 11.05.2026 1ó 1p

  The age old question... should you actually be running Meta ads in your business? And if you are… how do you know if they’re actually working?In this episode, I’m joined by ad strategist Neil Shoney to unpack what business owners really need to know about Facebook and Instagram ads... without the fluff, overwhelm, or “just boost a post” energy.Neil shares how Facebook ads quite literally saved his first business, why most people are testing ads completely wrong, and the biggest misconception business owners have when they say “ads don’t work.”We also dive into the relationship between organic content and paid ads, what’s actually converting right now, and why the problem often isn’t your ads… it’s what happens after people click.If Meta ads have ever felt confusing, expensive, or like something “other businesses” do… this episode will help you see them in a completely different way.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @neilshoneymac. ⁠⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ The relationship between organic content and paid ads (and why they work better together)✨ The biggest mistakes people make when running ads✨ What’s actually working in ads right now, from testimonials to high-converting VSL funnels✨ The framework Neil has used on thousands of business owners to run Meta ads SHOW RESOURCES 👇Follow Neil on Instagram: https://www.instagram.com/neilshoneymac/ JOIN us in Content Bootcamp (build your content strategy) - ⁠https://www.contentqueenmariah.com/content-marketing-bootcamp⁠ Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕ABOUT THE GUEST Neil Shoney is an ads strategist and go-to expert for coaches, consultants, and service providers who want a simple, proven, scalable Facebook Ads system that brings in premium clients consistently.With 13+ years of running ads and over 3,000 coaches, consultants, and service providers helped, Neil is known for turning complicated advertising into clear, repeatable frameworks that work across every niche of online coaching - because unlike almost everywhere else you turn, Neil does not believe in a one-size-fits-all approach.After managing high-spend campaigns in the UK and US, Neil shifted into coaching full-time and created a library of 36 proprietary frameworks - including his proprietary “2-5-5 Method” - that helps coaches install a functioning, profitable ads system in days, not months, that they can turn on/off like a tap - whenever they want new leads. His clients span over 62 niches, with 21 of those niches hitting 6-figure months (including fitness coaches, business coaches, fiction writing coaches, and even online dog trainers) through ads.Neil’s specialty is helping coaches escape manual lead-gen, build warm audiences on demand, and use ads as the engine of their entire business - even if they’ve failed with ads multiple times before. His data-driven simplicity and focus on predictable acquisition has earned him a reputation as one of the most trusted ads mentors in the coaching space.Based in Windermere, Florida with his wife Adriana, son Luca and cat Isla, Neil blends high-level ads strategy with real-world business building - helping everyday coaches leverage advertising to grow faster, earn more, and build the life they actually want around the people they want.
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  324: How to make your marketing stand out in the AI online world 04.05.2026 18p

  So… we know AI is here. We know we should be using it.But are you starting to feel like everything online is sounding the same?In this episode, I’m not giving you another “how to use AI” tutorial… I’m flipping the lens.Because the real question isn’t how do we use AI more?It’s how do we stay human while using it?If you’ve been feeling disconnected from your content, over-relying on AI, or just unsure where you fit in all of this… this episode will bring you back to what actually matters.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah 💫⁠⁠⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ It isn't about overusing AI, it is about staying connected in the process ✨ The 3 ways to humanise your content in a world full of automation✨ Why your stories, experiences and perspective are your biggest advantageSHOW RESOURCES 👇WANT tailored support, answers and feedback? Join my AMA WhatsApp Group - $30 for 14 business days - https://sales.contentqueenmariah.com/checkout-whatsappJOIN us in Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcampFind out more about how to WORK WITH US - www.contentqueenmariah.comConnect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariahIf you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!Other than that, enjoy - chat next week 💕
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  323: The 7 pillars ALL business owners need to sustain a business they love (and loves them back) | Wendy Pitts Reeves 27.04.2026 46p

  Do you actually have the foundations in place to sustain your business… or are you just building as you go?Because here’s the thing — a lot of business owners wear many hats… but skip the pieces that actually make a business work long-term.In this episode, I’m joined by Wendy Pitts Reeves, therapist turned entrepreneur with 25+ years of experience, to break down the 7 pillars every business owner needs to build a business they love… and that loves them back.We’re talking purpose beyond your service, getting clear on who you actually want to work with, why your pricing might be holding you back, and the real reason your marketing isn’t landing.If you feel like you’re working hard in your business but something feels off… this episode will help you spot exactly where the gaps are.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨The 7 core pillars every business needs to be sustainable and profitable✨ Why your purpose as a business owner is different to what you actually do✨ How unclear messaging and audience confusion impacts your marketing✨ Why pricing and money mindset are the biggest blockers for most business owners✨ The real reason your marketing isn’t working (and how to fix it)✨ Why systems and processes are key to building a business that doesn’t burn you out✨ How your mindset and perspective shape every result in your businessSHOW RESOURCES 👇Follow Wendy on Facebook: https://www.facebook.com/IdealPracticePodcastOr on LinkedIn: https://www.linkedin.com/in/wendypittsreeves/Find Wendy's Podcast: https://www.wendypittsreeves.com/podcastTake her "Pillars Audit": https://www.wendypittsreeves.com/360 JOIN us in Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcamp Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕ABOUT THE GUEST A therapist-turned-entrepreneur, Wendy is redefining what private practice can look like for healers who want more ease, more income, and way more impact, without selling out or burning out. With 25+ years of clinical and business experience - and an intuitive knack for naming what's really getting in your way she helps smart, soulful healers create practices that are as profitable as they are purposeful. She's the founder of C2C Consulting and host of the Ideal PracticeTM podcast, where she brings honest conversations, sharp strategy, and a whole lot of heart to every episode. She's known for making the hard stuff feel doable-and even fun. Her real secret? Wendy knows that what holds most of us back isn't what we do - it's how we think. It's the mindset traps and secret fears that keep brilliant therapists playing small. She's here to help you shift all of that. From building a thriving group practice to working in public service to launching solo ventures that actually pay the bills, Wendy's been there-and she brings it all to the table for practice owners who don't just want to hustle... They want to rise.
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  322: Do you question your AI… or just trust it? 20.04.2026 20p

  So… do you actually question your AI? Or are you just copying, pasting, and hoping for the best?Because I saw something unfold last year that made me go… yikes.A business owner posted bold, opinionated content calling people out... and when they got called out in the comments? Their automation replied with “check your DMs.”Not ideal… especially when you’re dealing with sensitive, high-stakes conversations.In this episode, I’m unpacking where AI can go very wrong in your marketing... from over-relying on automations in moments that require human connection, to trusting AI-generated content without actually questioning it.Because AI is powerful… but it’s not the strategy. And it’s definitely not the voice of your business.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ Why blindly trusting AI can damage your credibility (and your business)✨ The problem with using automation in moments that require real human connection✨ Why AI is only as good as the input and the feedback you give it✨ How to use AI like a team member... not a shortcutSHOW RESOURCES 👇WANT tailored support, answers and feedback? Join my AMA WhatsApp Group - $30 for 14 business days -⁠⁠⁠⁠⁠⁠ https://sales.contentqueenmariah.com/checkout-whatsapp⁠⁠⁠⁠⁠JOIN us in Content Bootcamp (build your content strategy) - ⁠https://www.contentqueenmariah.com/content-marketing-bootcamp⁠ Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕
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  321: Is your unconscious mind impacting your marketing? | Sam Sundius 13.04.2026 54p

  Do you ever feel like you know what to do with your marketing… but you’re just not doing it? Same.This episode, I’ve got Sam Sundius on the Content Queen Podcast to unpack what’s actually going on… and spoiler alert, it’s not your strategy.We’re talking about the unconscious mind, nervous system, and why hitting “post” can feel like actual danger (even though it’s just… Instagram).If you’ve ever frozen on camera, avoided showing up, or overthought your content to the point of doing nothing… this one will hit.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @art.of.undiscipline.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ Why your unconscious mind might be blocking your marketing (even when you know what to do)✨ Why showing up online can feel unsafe, and how that impacts your content✨ The difference between pushing through fear vs. creating safety in your body✨ How curiosity (not pressure) helps you move through resistance and take actionSHOW RESOURCES 👇CHECK out Sam’s website - www.artofundiscipline.com  FOLLOW Sam on Instagram - https://www.instagram.com/art.of.undiscipline/JOIN us in Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcamp Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕ABOUT THE GUEST Sam Sundius is a visual artist and creativity doula. In their coaching practice, Art of Undiscipline, Sam collaborates with neurodivergent artists and freelancers to build radically sustainable and impactful creative practices. Sam lives in NYC and teaches Food & Art at NYU. 
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  320: What is organic marketing? Why you can't throw $$ at ads and it just...works 06.04.2026 23p

  It’s easy to think that if you just post more or run ads, your business will grow… but real marketing doesn’t work like that. The magic is in the foundations - understanding your audience, creating content that connects, and building trust over time. Organic marketing is where that relationship is built. Paid marketing simply expands it. So if things aren’t working yet, it’s not about doing more… it’s about going deeper.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ How organic marketing builds trust✨ Why without organic marketing paid marketing is useless ✨ How to build an organic and paid marketing plan ✨ What to do if your marketing isn't working SHOW RESOURCES 👇WANT tailored support, answers and feedback? Join my AMA WhatsApp Group - $30 for 14 business days -⁠⁠⁠⁠⁠ https://sales.contentqueenmariah.com/checkout-whatsapp⁠⁠⁠⁠JOIN us in Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcamp Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕