Telecom Reseller / Technology Reseller News

Epizódok

• 
  PRESHai Helps MSPs Put AI to Work Inside Existing Business Processes, Podcast 28.09.2026

  By Doug Green “AI is here. The challenge is figuring out how to actually put it into your business.” In this Technology Reseller News podcast recorded at MSP Summit, Paul Radcliffe of PRESHai discusses how the company is helping MSPs and other channel organizations move beyond AI experimentation and put intelligence directly into their existing workflows. PRESHai is an AI solution and services provider working with MSPs, solution providers, distributors and vendors across the IT channel. Radcliffe says the company focuses on areas where businesses face bottlenecks, repetitive manual steps or operational friction. Rather than offering a one-size-fits-all AI product, PRESHai works with customers to understand how their teams operate, what technology they already use and where automation can create measurable value. “Everyone has a different workflow, a different tech stack and a different way of operating,” Radcliffe says. That makes customization particularly important for MSPs. PRESHai can help identify processes that are slowing teams down and then build an intelligence layer around those workflows. The goal is to make the business more efficient without forcing the MSP to completely change the way it operates. Radcliffe says that is very different from simply giving employees an AI license and telling them to start using it. The company also practices what it advocates. PRESHai produces a weekly podcast, Model Behavior, featuring Radcliffe, his business partner and Archer, an AI agent that serves as an orchestrator for other agents operating inside the company. The podcast is one way PRESHai demonstrates how AI agents can participate directly in everyday business activities rather than remaining a theoretical technology. For MSPs, Radcliffe says the opportunity is to move from discussing AI to identifying specific business problems it can solve. PRESHai does not compete with MSPs. Instead, the company positions itself as an AI partner that can help channel organizations add intelligence and automation to their existing services and operations. Visit PRESH.ai to learn more and look for the Model Behavior podcast on YouTube.  
• 
  Kongusto Helps MSPs Turn Human Capital into a Competitive Advantage, Podcast 28.09.2026 10p

  By Doug Green “Technology is becoming a commodity. Your people don’t have to be.” In this Technology Reseller News podcast recorded at MSP Summit, Joel Ciniero of Kongusto discusses how MSPs can use outsourcing differently—not simply to cut costs, but to improve service, increase operational speed and strengthen customer relationships. Kongusto is a Central America-based BPO and outsourcing provider serving English-speaking markets including the United States, Canada and the UK. Ciniero acknowledges that outsourcing often carries a negative image: low cost, weak customer experience and limited understanding of the business. He argues that it does not have to work that way. For MSPs, where customer relationships are often built directly with owners, salespeople and technical teams, handing off customer-facing work can feel risky. Kongusto’s approach is to integrate more closely with the MSP and become an extension of the business rather than simply a low-cost labor source. That matters because, Ciniero says, technology itself is becoming increasingly commoditized. Most MSPs can sell similar switches, cloud services and communications products. The bigger differentiator may increasingly be the quality of the people delivering the experience. “I call it premium human capital,” Ciniero says. That can create what he calls operational velocity—helping the MSP complete the same work faster and more efficiently. Ciniero also argues that outsourcing can contribute to revenue, not simply reduce expense. Properly integrated teams can support sales, customer service and other revenue-producing activities, creating what he describes as a “revenue force multiplier.” For MSP owners looking toward 2027, his message is to think beyond shaving a few dollars from operating costs. “You can’t save your way to success,” Ciniero says. “You have to make more money.” By combining technology with stronger customer-facing teams, MSPs may be able to differentiate themselves in a market where many of the underlying products increasingly look the same. Visit Kongusto.co to learn more.  
• 
  XTIUM Builds an AI-Native MSP Model Around Voice, Governance and Automation, Podcast 28.09.2026

  By Doug Green “We’re not just building an AI MSP. We’re building an AI-native MSP.” In this special Technology Reseller News and Cloud Communications Alliance podcast, Byron Young, Chief Product Officer and General Manager of XTAI at XTIUM, discusses how the company is building AI directly into the managed services model. XTIUM is a full-stack MSP with services spanning voice, cloud, networking, security, professional services and AI. The company also licenses some of its internally developed platforms to carriers and other service providers. Young says the distinction between simply offering AI and becoming AI-native is important. XTIUM has created a dedicated AI business unit and built its own XTI platform to manage AI agents, orchestration, governance, security and token usage. The company’s XTI Orchestrator is designed to give enterprises a single governance layer across both XTIUM-built agents and third-party AI platforms. That includes controls around security, compliance, data access, personally identifiable information and AI spending. “AI has to be something the CFO, the CISO and the auditors can all agree on,” Young says. Voice becomes a major AI use case One of XTIUM’s biggest areas of focus is XTI Voice. Young says the platform can use AI to handle many of the interactions traditionally performed by contact center agents, including appointment scheduling, product questions and other customer service tasks. One XTIUM customer handles more than one million calls per month across roughly 1,500 retail locations. The goal is not necessarily to eliminate the human workforce, but to allow AI to handle routine interactions while employees focus on more complex situations. The AI can operate 24/7, support dozens of languages and connect directly with customer databases and business systems through APIs. Young says that creates a straightforward business case: lower operating costs while potentially improving customer experience and response times. Another advantage of the XTI approach is consistency. The same AI agents and models can support voice, chat, email and other channels, helping ensure that customers receive consistent information regardless of how they interact with the business. For MSPs, Young believes AI will increasingly separate providers that simply resell technology from those capable of delivering integrated, governed automation. “The bar for what qualifies as an AI MSP is going to get much higher,” Young says. Visit XTIUM.com to learn more.  
• 
  ArcheMatch Uses AI to Turn Institutional Knowledge into Personalized Training, Podcast 28.09.2026 13p

  By Doug Green “The wisdom of the company can become perpetual.” In this Technology Reseller News podcast, Gary Sinderbrand of ArcheMatch discusses how the company is using AI to capture institutional knowledge and turn it into personalized, always-available training and coaching. ArcheMatch grew out of Sinderbrand’s decades of experience in wealth management. One of its core tools, Ask Archie, was initially developed to help financial advisors learn from a large body of training material, coaching sessions, written content and recorded programs. The system has since evolved into something much broader. Ask Archie uses a closed corpus of approved content rather than searching the open internet. It can answer questions conversationally while tailoring responses to the experience level and learning style of the person asking. That makes the platform potentially relevant well beyond wealth management. Sinderbrand says the same model can be applied to executive coaching, automotive, healthcare, contact centers and other industries where companies need employees to receive consistent training based on approved internal knowledge. The AI can also preserve the expertise of experienced employees and trainers even after they leave the organization. “You can take the best practices, the best training and the company’s culture and make that available twenty-four-seven,” Sinderbrand says. For large enterprises, another key differentiator is control. Because the system is built around a closed body of content, organizations can determine exactly what information the AI is allowed to use. If a question falls outside that framework, the system can flag that rather than simply pulling in an answer from the internet. For MSPs and channel partners, that creates a potential new opportunity around private, enterprise-specific AI training and knowledge systems. ArcheMatch is now moving into its first enterprise deployments, with Sinderbrand expecting the technology to expand into industries far beyond financial services. Visit ArcheMatch.com to learn more.  
• 
  Leaseweb: MSPs Should Follow the Workload, Not the Vendor, Podcast 25.09.2026

  By Doug Green “You’re really selling expertise, judgment and an understanding of the customer’s goals.” In this Technology Reseller News podcast, Devon Rutherford, Sales Solution Manager at Leaseweb, discusses why MSPs should rethink infrastructure sales around customer workloads rather than around a preferred vendor or platform. Leaseweb is an infrastructure-as-a-service provider offering colocation, private and public cloud, dedicated servers, security services and other infrastructure solutions. Rutherford says the MSP market has changed because customers can now buy cloud and infrastructure services directly from a wide range of providers. That means the real value of the MSP increasingly lies in expertise. “The customer can go buy the infrastructure,” Rutherford says. “What they need from the MSP is help understanding where the workload should actually live.” That may mean avoiding the temptation to place every workload onto the platform that offers the best margin or partner incentive. Different workloads have different requirements. An AI inference workload may need to be close to the end user. A stable application may run more economically on bare metal. Other workloads may need public cloud elasticity, object storage, CDN services or specialized compliance controls. That naturally leads toward hybrid infrastructure. Rutherford says the MSP’s role is increasingly to understand the business objective, regulatory requirements, performance needs and economics of each workload and then assemble the appropriate infrastructure. That consultative approach can also create recurring revenue. Instead of treating infrastructure placement as a one-time project, MSPs can establish regular reviews with customers to determine whether workloads are still in the right environment as requirements change. “Infrastructure is highly commoditized,” Rutherford says. “Consultative expertise isn’t.” For MSPs planning for the year ahead, his recommendation is to follow the workload rather than the vendor. That can strengthen customer trust while positioning the MSP as the ongoing adviser responsible for making the different pieces of a hybrid environment work together. Leaseweb supports that approach with infrastructure options across bare metal, cloud, storage and colocation, along with engineers who can work directly with partners and customers on architecture decisions. Visit Leaseweb.com to learn more.  
• 
  TNS Helps Carriers Navigate the Transition from PSTN to All-IP Networks, Podcast 24.09.2026 9p

  “The networks may change dramatically behind the scenes, but calls still need to connect reliably.” In this Technology Reseller News podcast, Connie Hartman, Director of Product Management at TNS, discusses the ongoing transition from legacy TDM and PSTN infrastructure to all-IP communications—and the routing, interconnection and reliability challenges that come with it. TNS is a global communications technology company supporting wireless, wireline and VoIP operators across call routing, interconnection, numbering intelligence, fraud prevention and call authentication. The company analyzes roughly 1.9 billion call events every day. Hartman says the industry cannot simply switch off the legacy network. During the transition, TDM and IP environments will continue to coexist, requiring carriers to understand where calls should go and how they should be routed across different interconnection environments. That makes the evolution of the LERG Routing Guide particularly important. The industry has traditionally relied on the LERG as an authoritative source of routing information. TNS is now evolving that framework so carriers can publish and access IP routing information while continuing to support legacy routing during the migration. “The goal is to give carriers a practical migration path rather than forcing the industry to rebuild everything from scratch,” Hartman says. The FCC is also working with the industry on the move toward an all-IP future. Hartman says the transition must address much more than retiring old switches. Network resilience, public safety, accessibility, numbering, robocall mitigation and operational governance all need to continue functioning throughout the transition. TNS is supporting that migration with managed routing, voice peering, call authentication, fraud mitigation, STIR/SHAKEN, E911, N11 and 988 capabilities. Hartman expects IP routing and interconnection to remain major industry and regulatory topics through 2027 and beyond, particularly for smaller and regional carriers that need a transition model that works without requiring a disruptive rip-and-replace approach. Ultimately, she says, success will mean making the transition largely invisible to the customer. Visit TNSI.com to learn more.  
• 
  SmarTrak.ai Helps Cisco Partners Turn Data into the Next Best Action, Podcast 24.09.2026 17p

  “Now that you have all this data, what do you actually need to do with it?” In this Technology Reseller News podcast, Philip Martin, Vice President of Product at SmarTrak.ai, discusses how the company is helping Cisco partners manage renewals, subscriptions, refresh cycles and customer lifecycle opportunities with AI. SmarTrak.ai is an AI-native lifecycle platform built for channel partners. Rather than simply organizing the large volumes of data available from Cisco, the platform is designed to identify the next best action a partner should take with a customer. Martin says Cisco provides partners with an extraordinary amount of useful data, but turning that information into action has historically required substantial manual effort. AI changes that equation. SmarTrak can help partners identify upcoming renewals, hardware refresh opportunities, adoption gaps, security considerations and professional services needs, then organize those insights around specific customers. That capability is becoming more important as Martin sees a major infrastructure refresh cycle accelerating across the market. “The timeline has compressed,” Martin says. “Partners don’t have six or eight months to put all of this together anymore.” He argues that enterprises are facing a relatively short window to modernize infrastructure for growing AI, security and capacity requirements. For Cisco partners, that creates both urgency and opportunity. SmarTrak is also expanding how partners access those insights. The company recently launched a mobile application that can generate customer-specific playbooks using current telemetry and lifecycle data. SmarTrak is also developing API and MCP capabilities designed to make its intelligence available through the AI tools partners already use. The objective, Martin says, is to put actionable customer intelligence wherever the partner needs it rather than requiring users to continually return to another application. For Cisco partners, the message is clear: the infrastructure opportunity is significant, but capturing it will require faster and more precise customer decisions. Visit SmarTrak.ai to learn more.  
• 
  TechBros Brings AI, Compliance and a Community-First Approach to ITAD, Podcast 22.09.2026

  “We’re not here for today. We’re here for tomorrow.” In this special Technology Reseller News and ITAD Association podcast, Sarkes Mkrdichian of TechBros discusses the company’s evolution from break-fix and managed services into IT asset disposition, and how AI, compliance and community involvement are shaping its growth. TechBros began nearly 20 years ago in break-fix services, later expanded into managed services, and over the past several years has built out a growing ITAD operation. Mkrdichian says compliance is central to the company’s strategy. TechBros has invested heavily in certifications and recently added ISO 42001, focused on AI management systems. The company is also using agentic AI internally. Its AI tools can connect with ERP systems, email and other business platforms to build a knowledge base, identify patterns, assist with forecasting and support marketing and operational decisions. “We want to be a step ahead,” Mkrdichian says. That approach extends to TechBros’ workforce. With a relatively young team, Mkrdichian says the company is focused on building processes and technology that can support long-term growth. Community involvement is another major part of the strategy. TechBros works with organizations including Big Brothers Big Sisters, Make-A-Wish and other nonprofits, and in some customer relationships it can structure revenue-share models that direct a portion of proceeds toward charitable organizations. For enterprise customers, Mkrdichian says TechBros focuses on efficiency, data security and long-term relationships rather than one-time transactions. For MSPs and channel partners, the company offers flexible models that can range from direct client referrals to fully integrated ITAD programs. TechBros can handle data erasure, chain of custody, asset processing and resale while allowing the MSP to maintain the primary customer relationship. Mkrdichian also encourages organizations to think carefully about data destruction. In some cases, verified erasure can provide better traceability than destruction alone, while customers with stricter requirements can combine erasure with physical destruction. As a new member of the ITAD Association, Mkrdichian says he is also looking to build relationships with other ITAD providers. “Let’s see how we can work together and build this industry,” he says. Visit TechBrosAZ.com to learn more, or TechBrosCares.com to learn about the company’s community programs.  
• 
  Graceful Solutions: Right to Repair Expands into the Fight Over Data Ownership, Podcast 21.09.2026

  “If you buy something, you own it—and you should be able to fix it.” In this special Technology Reseller News and ITAD Association podcast, Willie Cade of Graceful Solutions discusses the growing right-to-repair movement and why the debate is expanding beyond hardware repair into software, data ownership and control. Cade has spent much of his career in technology refurbishment and now works with law firms on right-to-repair matters. He also serves on the board of Repair.org. For Cade, the core principle is straightforward: ownership should include the ability to repair equipment and access the software necessary to keep it operating. That issue has become particularly important in agriculture, where modern tractors can contain dozens of processors and increasingly depend on software, diagnostics and data. Cade discusses ongoing litigation involving John Deere and argues that repair restrictions can create significant costs for farmers, especially when equipment failures occur during narrow planting or harvesting windows. But he says the larger issue may be data. Modern agricultural equipment can generate substantial volumes of operational data. Cade argues that questions around who owns that information, who can use it and whether the equipment owner can benefit from it are becoming as important as the right to repair the machine itself. “The second harvest is data,” Cade says. The same questions apply well beyond agriculture. From smartphones and servers to switches and other IT equipment, Cade says manufacturers can retain significant control after the sale through software restrictions, parts pairing and other mechanisms. That makes right to repair increasingly relevant to ITAD providers, MSPs and channel partners whose businesses depend on extending equipment life, refurbishing assets and maintaining customer infrastructure. AI adds another dimension. As businesses generate more data through AI applications, Cade says organizations should be asking not only where their data resides, but whether they actually control and own what is being created. For MSPs and ITAD providers, that creates a broader advisory opportunity around ownership, repairability, data rights and long-term control of technology assets. Cade says these issues will continue to evolve as states and federal lawmakers consider new approaches to repair and data ownership. Visit Repair.org to learn more about the right-to-repair movement.  
• 
  Leaseweb: Data Sovereignty Is Becoming a Business Strategy, Podcast 17.09.2026

  By Doug Green “Sovereignty really means control—control of your data, where it resides and whether you can move it.” In this Technology Reseller News podcast, Tim Mandell of Leaseweb expands on the recent TR article, “Sovereignty Is Becoming a Business Strategy – Not Just a Compliance Requirement,” and explains why data sovereignty is quickly becoming an MSP and channel opportunity. Mandell says sovereignty goes well beyond simply knowing where data is stored. The bigger questions are who controls the data, who can access it, what jurisdiction applies and whether an organization can move that data when business or regulatory requirements change. Compliance, he says, may represent a snapshot in time. Sovereignty is about maintaining control as conditions change. That challenge is becoming more important as businesses have spent years moving workloads and information into the cloud—sometimes without knowing exactly where that data ultimately resides. AI adds another layer of complexity. Organizations are creating and storing rapidly growing volumes of conversations, logs, training information and other data. That raises new questions about who can access the information, where it is being processed and whether the organization can retrieve or relocate it later. For MSPs, Mandell sees an opportunity to ask customers a simple question: “If you needed to move your most important data tomorrow, could you?” If the answer is no—or “I don’t know”—the MSP has an opportunity to help. Mandell also cautions against vendor concentration risk. Putting everything with one provider may simplify purchasing, but different workloads and different types of data can require different levels of security, performance, cost and control. That is one reason Leaseweb continues to advocate hybrid infrastructure. Some data may belong in the public cloud, some on bare metal, some at the edge and some in highly controlled environments. “The technology should follow the business outcome,” Mandell says. For MSPs, sovereignty therefore becomes another part of the trusted-advisor conversation: helping customers maintain flexibility, avoid unnecessary lock-in and design infrastructure that can change as their business changes. Read “Sovereignty Is Becoming a Business Strategy – Not Just a Compliance Requirement” on Technology Reseller News, and visit Leaseweb.com to learn more.  
• 
  SCTE TechExpo Expands Focus on AI, Converged Networks and Customer Experience, Podcast 17.09.2026 17p

  “The question is becoming less about how fast the network is and more about whether the customer had a great experience.” In this Technology Reseller News podcast, Janelle Morse of SCTE TechExpo previews the upcoming Atlanta event and discusses how the long-running broadband conference is expanding beyond traditional network technologies into AI, cloud, streaming, convergence and autonomous operations. TechExpo brings together the people who build, operate and evolve broadband networks, including operators, engineers, vendors and technology leaders. Morse says the event is increasingly focused on how different access technologies—fiber, DOCSIS, Wi-Fi, mobile and even satellite—work together to create a seamless customer experience. AI will be a major theme. Sessions will examine predictive service assurance, network diagnostics, fault detection, edge AI and agentic AI, including the longer-term goal of creating networks that can identify and potentially resolve problems before customers are aware of them. That also raises important questions around governance. “How do you govern that? Where does the human stay in the loop, and where do you establish the guardrails?” Morse says. TechExpo is also broadening the ecosystem represented at the event. AMC Global Media is joining as a co-host, reflecting the growing convergence between broadband infrastructure, streaming and entertainment. The event will also address network security and physical infrastructure threats through SCTE’s STRIKE initiative—Strategic Threat Response and Infrastructure Knowledge Exchange—which brings operators together to share intelligence and best practices around theft, vandalism and intentional damage. For attendees, Morse recommends combining the main-stage vision with deeper technical sessions, hands-on bootcamps, the exhibition floor and informal networking. More than 250 exhibitors are expected, along with focused meetups and training around areas including DOCSIS and fiber. “The biggest takeaway from an event can sometimes come from an unexpected conversation,” Morse says. Visit SCTE.org to learn more about SCTE TechExpo and registration.  
• 
  Leaseweb: AI Creates a Data Management Problem, Not Just a Compute Problem, Podcast 17.09.2026

  By Doug Green “Your opportunity to demonstrate value is to show that you understand what happens to the data.” In this Technology Reseller News podcast, Eli Lahr, Senior Solutions Engineer at Leaseweb, expands on a recent TR article examining one of the less discussed challenges of AI infrastructure: the data created around the workload itself. Leaseweb is an infrastructure-as-a-service provider offering bare metal, cloud hosting, object storage and network services. Lahr says much of the AI infrastructure conversation has centered on GPUs, but MSPs should be paying equally close attention to data. AI workloads do not simply consume training data. They also generate logs, artifacts, backups, metadata and other information that continues to grow as projects scale. That can quickly expose infrastructure bottlenecks. “The minimum amount of data for some training sets is now measured in petabytes,” Lahr says. “The question becomes where all of that data goes and how quickly you can get it back.” For MSPs, the answer is not simply more storage. Different data has different requirements. Some information needs extremely low latency and fast access, while logs or backups may be better suited to less expensive storage tiers. The challenge is putting the right data in the right place, at the right speed and at the right cost. Lahr also points to “data gravity.” As datasets grow, moving them between providers or locations becomes increasingly expensive and time-consuming. That makes decisions about where data is stored—and how close it is to compute—an important part of AI infrastructure planning. For MSPs, that creates an opportunity to move beyond simply supplying infrastructure. Customers may already know which GPUs they want. The channel partner can add value by understanding what happens when the project succeeds: how much data it will generate, where bottlenecks may appear and how the architecture will scale. “Ask what problem you’re solving and what success actually looks like,” Lahr says. Leaseweb combines automated infrastructure services with access to engineers who can work directly with customers and partners on those architecture decisions. Visit Leaseweb.com to learn more.  
• 
  NRS Helps MSPs Bring Enterprise-Grade Retail Technology to Small Businesses, Podcast 16.09.2026

  “Why leave money on the table when you can help the customer at the same time?” In this Technology Reseller News podcast, Elie Y. Katz, CEO of National Retail Solutions (NRS), discusses how technology is transforming independent convenience stores, restaurants, liquor stores and other small retailers—and why that creates an opportunity for MSPs and channel partners. NRS provides point-of-sale, payment, inventory, loyalty, e-commerce, delivery and security tools designed specifically for independent retailers. Katz says the company’s sweet spot is the one- or two-store operator that needs many of the same capabilities as a large chain but does not have a large IT staff. The NRS platform can help merchants manage inventory, monitor sales, receive customized low-stock alerts and integrate with delivery services including Uber Eats, DoorDash and Grubhub. That integration can have a direct impact on revenue. Katz points to his own restaurant, where adding delivery services is now generating several additional orders per day. NRS also helps retailers address shrink and employee theft. Its point-of-sale system can integrate with video surveillance and generate alerts around activity such as canceled transactions, open registers or other unusual behavior. For MSPs and channel partners, Katz says the opportunity is straightforward: many already have trusted relationships with local businesses that need these capabilities. Through the NRS partner program, providers can add point-of-sale, payment processing and other retail services to their existing customer relationships without having to become retail technology experts themselves. NRS is also targeting newer formats such as food trucks and small QSR operations with compact POS systems and kiosk integrations designed to manage in-person and delivery orders through a single platform. Visit NRSplus.com to learn more, or SellNRS.com for information about becoming an NRS partner.  
• 
  GenAIPI Builds an Enterprise AI Brain That Can Actually Do the Work, Podcast 16.09.2026

  “I wanted a to-do list that would do itself.” In this Technology Reseller News podcast, Jon Cheney, founder of the General AI Proficiency Institute, discusses how GenAIPI is helping organizations move from experimenting with AI to actually putting it to work across the business. Cheney says GenAIPI began as an AI training and advisory company after he saw how many successful businesses were still struggling to understand practical AI adoption. That work eventually led to GENA, the company’s enterprise AI platform. GENA stands for Generative Execution Neural Architecture. Cheney describes it as a central AI brain that connects with the applications a company already uses, including email, CRM, collaboration, finance and project-management platforms. The platform supports roughly 1,500 integrations and can work across systems such as Google Workspace, Slack, HubSpot, QuickBooks, Microsoft tools and others. Rather than simply answering questions, GENA is designed to take action. It can create and assign tasks, draft and send communications, work with company data, participate in meetings, identify follow-up items and execute authorized workflows. “The more you use GENA, the more valuable it becomes,” Cheney says. A major focus is enterprise governance. Companies can define exactly which employees can access particular systems, information and AI capabilities. An entry-level employee, for example, would not be able to access board meeting information simply because the AI has access to it. That makes GENA particularly relevant for MSPs and technology partners helping customers bring AI into complex existing environments. For Cheney, the opportunity is not limited to one vertical. Construction companies have been strong early adopters, but GenAIPI is also working with companies across professional services, healthcare, security and other industries. The larger goal is to make AI useful without requiring every employee to become an AI expert. Cheney also argues that AI should augment people rather than eliminate the human element. “People are still going to win,” he says. “AI can do a lot, but it can’t feel.” Visit GenAIPI.org to learn more.  
• 
  Korea ITAD Joins ITAD Association as Global Market Shifts Toward Specialized Providers, Podcast 16.09.2026

  By Doug Green “The global ITAD market dynamics have been changing.” In this special Technology Reseller News and ITAD Association podcast, I spoke with Tom Park of Korea ITAD, a new member of the ITAD Association, about the company’s role in South Korea and why Park believes the global IT asset disposition market is creating new opportunities for mid-sized and specialized providers. Korea ITAD has operated in the Korean market for 16 years, providing a full range of ITAD services including reuse, refurbishment, recycling, data sanitization, asset auditing, parts harvesting and data center decommissioning. The company operates two facilities near the Seoul metropolitan area totaling more than 32,000 square feet and works primarily with multinational organizations that have operations in Korea. Park says the company’s role is often to provide the trusted local component of a global ITAD program. Large multinational enterprises frequently engage global IT service and asset disposition providers, which then need qualified partners capable of delivering services locally while meeting international compliance requirements. “They are looking for local ITAD service providers which are very reliable and follow compliance in a global standard,” Park explains. Korea ITAD handles a broad range of technology assets, from laptops, desktops and servers to networking equipment, phones, displays and other electronics found in enterprise environments. Park’s own path into ITAD combines two disciplines that are central to the industry. His family business was in logistics, while his academic background was in IT. IT asset disposition offered an opportunity to bring those two areas together. That combination is increasingly important as ITAD becomes a global logistics, data security, sustainability and lifecycle-management business rather than simply an equipment disposal function. Park also discusses why Korea ITAD joined the ITAD Association. He believes the structure of the global market is changing. “The market has been led by large ITAD players’ domination,” Park says. “But currently, I am seeing that kind of trend moving towards the mid-size or niche service sector providers.” For Korea ITAD, membership creates an opportunity to build relationships with more ITAD providers around the world and participate in a community focused specifically on IT asset disposition services. Park also points to the Association’s emphasis on ethics, service integrity and industry standards as an important reason for joining. In the podcast, we discuss Korea ITAD’s capabilities, the role of trusted regional partners in global ITAD programs, the changing competitive landscape and the value of building an international network of qualified service providers. Learn more at itad.kr.
• 
  CallMiner: Better CX Starts with Smarter Automation, Podcast 15.09.2026

  “It starts with knowing what to automate.” In this Technology Reseller News podcast recorded at Alianza Navigate 2026, Scott Kendrick of CallMiner discusses new research showing a significant gap between the adoption of customer experience automation and the quality of the experiences it delivers. CallMiner’s upcoming CX Landscape Report found that 99 percent of CX organizations use automation, but only 24 percent say it delivers very positive customer experiences. CallMiner is an AI platform for customer conversations. The company analyzes calls, chats, surveys, reviews and other interactions to help organizations understand what customers are saying and determine what the business should do next. Kendrick says the problem is not simply whether companies are automating, but whether they are automating the right interactions. One CallMiner customer assumed billing calls were a good target for automation. Analysis showed that many customers were actually calling for help setting up AutoPay. Automating that process could prevent future calls altogether. “That’s where smarter automation comes in,” Kendrick says. “You need to know what to automate, how to automate it and when a human should be involved.” CallMiner is also one of the founding experience providers working with Alianza Crux. Kendrick says the relationship can help CallMiner bring conversation intelligence and automation tools to smaller contact centers by simplifying access to voice traffic and integration. For MSPs and service providers, that creates an opportunity to help customers extract more value from conversations rather than simply transport calls. CallMiner can also generate real-time notifications and automated customer outreach based on what occurs during an interaction, helping companies close the gap between identifying an issue and acting on it. The new CallMiner CX Landscape Report will be available September 15. Visit CallMiner.com to learn more and download the report.  
• 
  Extreme Networks Launches Context-Aware AI Coworker for Network Operations, Podcast 14.09.2026 17p

  “AI is no longer just a chatbot. It is becoming a proactive coworker.” In this Technology Reseller News podcast, Hardik Ajmera, Vice President of Product Management at Extreme Networks, discusses the general availability of Extreme Agent One Coworker, a context-aware AI agent designed specifically for enterprise networking. Extreme Networks provides secure connectivity across enterprise environments, including wired and wireless networking, SD-WAN, campus, branch and data center infrastructure. Ajmera says the key limitation of generic AI in networking is context. A general AI model can explain networking concepts or suggest troubleshooting steps, but it does not automatically understand a customer’s topology, historical trends, policies, operating procedures or live network conditions. Extreme Agent One is designed to add that context. Built into Extreme Platform One, the AI continuously monitors the network, analyzes current and historical data and can proactively surface important issues before an engineer asks for help. “If it sees a severity-one issue, it does the legwork first,” Ajmera says. “It gathers the data, understands the impact and comes back with recommended steps.” The system can also help with troubleshooting, configuration guidance, knowledge-base access, evidence collection and support-case creation. For network teams, that means moving from reactive management toward a more proactive operating model. Ajmera says governance remains central to that transition. Extreme Agent One provides visibility into what data it used, how it reasoned through a problem and why it is recommending a particular action. Customers can also determine how much authority they want to give the AI. “Humans are still in control,” Ajmera says. “The key is that customers need a choice.” Extreme sees repetitive, time-consuming tasks such as issue analysis, troubleshooting and case creation as natural early candidates for AI automation, with more autonomous network operations developing over time as customers build trust. Extreme Agent One Coworker became generally available worldwide on August 31 and is available through Extreme Platform One. Visit ExtremeNetworks.com to learn more  
• 
  NTT Transatel and Samsung Bring Instant eSIM Connectivity to the Galaxy Z Series, Podcast 14.09.2026

  By Doug Green “No physical SIM, no Wi-Fi and no manual step from the end user.” In this Telecom Reseller podcast, I speak with Cédric Jarkowsky, Head of Product at NTT Transatel, about a major step forward for eSIM technology: giving a smartphone connectivity from the moment it is first powered on. NTT Transatel is working with Samsung to provide eSIM Bootstrap Connectivity for Samsung Galaxy Z series devices, initially in the U.S. The technology gives a new device access to 4G and 5G networks before the user has installed a physical SIM, connected to Wi-Fi or completed carrier enrollment. Jarkowsky explains that a bootstrap profile is loaded onto the device’s eSIM at the factory. When the phone is switched on, that profile can provide the connectivity needed for activation, software updates and carrier provisioning. “Bootstrap turns powering on a device into getting online,” Jarkowsky says, effectively collapsing several steps of the activation process into a much simpler experience. For Samsung, the approach can also reduce operational complexity. Instead of maintaining different SIM configurations and device SKUs for individual carriers and regions, a universal bootstrap profile can support devices across markets. The implications extend well beyond the consumer smartphone experience. For large enterprises deploying phones across a distributed workforce, bootstrap connectivity can simplify the process of getting devices into employees’ hands and connecting them to the appropriate corporate carrier profile. IT teams can avoid some of the logistical challenges associated with shipping physical SIM cards or manually provisioning devices. Carriers and service providers can benefit as well. Because the connectivity capability is already embedded in the handset, providers can provision their own services through applications, QR codes or remote profile installation without requiring a physical SIM. Jarkowsky also sees an opportunity for MSPs, MSSPs and channel partners delivering mobility services. Any provider packaging mobile connectivity, devices and related services can potentially benefit from a simpler activation and provisioning experience. The podcast also explores why Samsung selected NTT Transatel. Jarkowsky points to the company’s ability to provide 4G and 5G connectivity across more than 200 countries and territories, its distributed network infrastructure, and its ability to support deployments involving tens of millions of devices. Another important distinction is longevity. Rather than functioning only during the device’s first activation, the bootstrap service can remain available throughout the handset’s lifecycle. That becomes valuable when a phone is factory-reset, transferred to another employee, resold or moved to another country. The result is a technology that may change something users rarely think about until it goes wrong: the first few minutes of a device’s life. In this podcast, we discuss what eSIM Bootstrap Connectivity is, how Samsung is deploying it, what it means for enterprises and service providers, and how embedded global connectivity could reshape device provisioning in smartphones, IoT, connected vehicles and other enterprise applications. Learn more at transatel.com.
• 
  Nordian Simplifies Connectivity and Positioning for Physical AI, Podcast 14.09.2026 14p

  “Anything that moves, flies or floats needs to know where it is, stay connected and think for itself locally.” In this Technology Reseller News podcast, Michael Schramm, co-founder and CEO of Nordian, discusses how the company is building infrastructure for physical AI—from autonomous tractors and trucks to drones and other connected machines. Nordian combines three critical capabilities into a single platform: precise positioning, connectivity and edge computing. Schramm says manufacturers can already assemble those capabilities individually, but doing so may require five to ten different suppliers and considerable integration work. Nordian’s goal is to simplify that into a plug-and-play solution. The company provides centimeter-level positioning, cellular and satellite connectivity, and local computing resources that allow equipment to continue performing important functions even when internet access is unavailable. Nordian also works with Starlink in South America, including integrating Starlink Mini connectivity into its Ultralink platform. For trucking and logistics, Schramm says the technology can help eliminate connectivity and visibility gaps that occur when vehicles and trailers travel through rural areas. “About 70 percent of U.S. roads are in rural areas, so connectivity is not a given,” Schramm says. Nordian is already deployed across tens of thousands of autonomous devices and works extensively with agricultural equipment manufacturers in South America. The company is now expanding further into U.S. transportation and logistics. The opportunity also extends to drones, surveying equipment, autonomous machinery and other applications where reliable positioning and communications are mission critical. For MSPs, carriers and channel partners, Nordian presents an opportunity to participate in the growing physical AI ecosystem by helping customers connect and manage machines operating far beyond the traditional office network. Visit Nordian.com to learn more.  
• 
  TELCLOUD Helps Partners Turn POTS Replacement into a Channel Opportunity, Podcast 14.09.2026

  “We empower the channel to transform all that copper that’s being shut down.” In this Technology Reseller News podcast recorded at Alianza Navigate 2026, David Neva and Jake Jacoby of TELCLOUD discuss the continuing POTS replacement opportunity and how the company is helping service providers migrate legacy voice and life-safety systems. TELCLOUD is a white-label service provider focused on converting POTS lines and supporting legacy systems through a modern backend platform. The company sells through the channel rather than directly, giving MSPs and service providers a way to address copper shutdowns without building the entire solution themselves. Neva and Jacoby say the opportunity is becoming more urgent as carriers continue decommissioning copper infrastructure. That can impact elevators, fire alarms, emergency phones, fax lines and other systems that still depend on traditional analog connectivity. “The shutdowns are really pushing this market now,” Neva says. TELCLOUD has expanded its integration with the Alianza ecosystem and is already supporting a number of Alianza partners. The company can help with everything from field services and deployment to ongoing management, support and orchestration. Redundancy is also a major part of the solution. TELCLOUD can support multiple connectivity paths, including cellular, fiber and Starlink, which can be especially valuable in rural locations where traditional wired infrastructure may be limited. For MSPs and channel partners, the company offers a flexible model. Partners can use TELCLOUD primarily for its technology and platform, or they can opt for a more complete managed-service approach that includes deployment, billing and customer support with revenue sharing. The message to the channel is simple: do not wait for a customer’s legacy line to fail. TELCLOUD is encouraging partners to identify vulnerable customers now and move them to replacement services before outages force an emergency migration. Visit TELCLOUD.com to learn more.