Digital & Dirt
Lamar Advertising
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Digital & Dirt is a weekly podcast hosted by Ian Dallimore, VP of Digital Growth at Lamar Advertising. Each episode features conversations with executives from major brands and innovative agencies, exploring how they connect with modern consumers. Topics include digital transformation, creative campaigns, and data-driven strategies. The show also highlights the career journeys of thought leaders in media and advertising.
Epizódok
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Katie Steinharter - Director of Social Media and Content, Alterra 30.09.2026 57pSend us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Katie Steinharter, Director of Social Media and Content at Alterra Mountain Company, a ski hospitality company and creator of Ikon Pass, a multi-destination season pass that lets skiers visit many different resorts without buying separate lift tickets for each trip. Katie share her views on the power of authentic storytelling and explains how athletes and creators can bring a brand’s lifestyle to life.... -
Ashleigh Griffith - Director of Marketing, Quality Brand Group 25.09.2026 1ó 4pSend us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Ashleigh Griffith, Director of Marketing for Dunkin, to discuss building iconic brands, bringing Dunkin into emerging markets, and creating experiences that turn customers into loyal fans. -
Haley Brantingham - Director of Integrated Marketing, Sporting Kansas City 09.09.2026 53pSend us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Brantingham, Director of Integrated Marketing for Sporting Kansas City, the city’s Major League Soccer franchise, to discuss marketing to the team’s passionate fan base. Podcast Breakdown 00:00 - 12:58 Fun Facts, the Pepsi Jet Redemption & Frontier Airlines Campaigns 12:59 - 17:35 The Leap to Sporting KC & Life as Director of Marketing 17:36 - 22:32 Kansas City's Soccer Obsession & th... -
Rachel Roger - Vice President of National Sales, Lamar Advertising 02.09.2026 49pSend us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Rachel Roger, Vice President of National Sales at Lamar Advertising, to discuss the power of building lasting relationships and why the human side of the business remains more important than ever. Podcast Breakdown 00:00 - 03:57 Meet Rachel: Playlists & Growing Up One of Five 03:57 - 10:07 The John Miller Interview That Almost Didn't Happen 10:07 - 18:13 Decentralization: Lamar's Secret Weapo... -
Ian Wishingrad, Co-Founder & CMO - Three Wishes Cereal 26.08.2026 51pSend us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Ian Wishingrad, Co-Founder and CMO of breakfast cereal brand, Three Wishes Cereal, to discuss the origins of his “better-for-you” cereal, the importance of creating attention, and what it takes to turn a startup brand into a household name. Podcast Breakdown 00:00 - 09:49 Introduction & His Journey to Three Wishes 09:50 - 20:00 Disrupting the Cereal Aisle 20:01 - 30:03 Family, Entrepreneurshi... -
MediaPost Sports Marketing Insider Summit 2026 19.08.2026 1ó 3pSend us Fan Mail In this special episode of the Digital and Dirt podcast, Ian takes the podcast on the road to MediaPost’s Sports Marketing Insider Summit in Park City, where he speaks with industry leaders from some of the biggest brands and organizations in sports marketing. -
Kelly O’Rourke - Director of Marketing, FiiZ Drinks 12.08.2026 57pSend us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Kelly O’Rourke, Director of Marketing at FiiZ Drinks, to discuss the rise of “dirty soda,” the power of customization, and how social media helped turn a regional beverage company into a cultural phenomenon. Podcast Breakdown: 00:00 - 11:27 Introduction, FiiZ & The Dirty Soda Boom 11:28 - 16:49 FiiZ Is More Than Just Dirty Soda 16:50 - 20:25 Kelly’s Unexpected Journey to FiiZ 20:26 - 23:47 Why Cus... -
Erin Everhart - VP of Content (Events), MediaPost 24.06.2026 1ó 7pSend us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Erin Everhart, VP of Content & Events at MediaPost, the media, marketing, and advertising industry’s resource for news coverage, events, and more. Podcast Breakdown 00:00 - 05:55 Introduction, fun facts & New Orleans roots 05:56 - 12:00 Journalism beginnings, career pivots & Home Depot journey 12:01 - 17:52 Leadership lessons, saying yes & building opportunities 17:53 - 23:50 Medi... -
Todd Johnson - Head of Industry, Dining at Viant 17.06.2026 44pSend us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Todd Johnson to discuss the evolution of programmatic advertising, the growing role of AI and attention measurement in media buying, and why storytelling still matters in an increasingly automated industry. Podcast Breakdown 00:00 - 04:50 Introduction, career beginnings & action movie fandom 04:51 - 13:55 Generalist vs. specialist & building a career path 13:56 - 22:14 Inside Viant & the p... -
Maureen McCloskey Geraghty - Managing Director, OOH Investment at WPP Media 11.06.2026 57pSend us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Maureen McCloskey Geraghty to discuss the evolution of out-of-home advertising, the mindset required to build a lasting career in media, and how leadership, hustle, and adaptability continue to shape the future of the industry. -
Nathan Pearce - Founder & CEO, Pearce Bespoke Franchising 13.05.2026 56pSend us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Nathan Pearce, Founder and CEO at Pearce Bespoke Franchising, to discuss the human element of styling, how style and individuality shape confidence, and why giving someone the right suit can change the trajectory of their life. -
Haley Neid - Director of Brand Management, Nate’s Honey 08.05.2026 45pSend us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Neid, Director of Brand Management at Nate’s Honey, the top-selling branded honey in the U.S., to discuss how the company has successfully redefined how to market a “commodity” product. Podcast Breakdown 00:00 - 05:57 Introduction, Cup stacking & Being a college athlete 05:58 - 11:53 Career journey & The origin story of Nate’s Honey 11:54 - 17:50 Modernizing the honey market & Making ... -
Chuck Sanchez - CEO and Creative Director, Stun Agency 30.04.2026 54pSend us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Chuck Sanchez, CEO and Creative Director at creative marketing and branding agency, Stun Design. Chuck and Ian explore the evolution of creativity, strategy, and branding in today’s rapidly changing marketing landscape. Podcast Breakdown: 00:00 - 06:00 Introduction, Fountain fiascos, & DIY chaos 06:01 - 11:30 Chuck’s path from LSU to launching Stun Design 11:31 - 18:00 Early agency days, Hust... -
Mehmet Bal - Chief Product and Technology Officer, Infinite Studios 24.04.2026 53pSend us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Mehmet Bal, Chief Product and Technology Officer at Infinite Studios, a next-generation entertainment platform at the intersection of human creativity and AI. Mehmet discuss how he evolved from aspiring basketball player to tech leader and shares his perspectives on how AI is transforming creativity, storytelling, and the future of advertising. Podcast Breakdown 00:00 - 03:35 Introduction, basketball r... -
Jacey Berg - SVP of Strategy and Planning, Media Bridge Advertising 02.04.2026 57pSend us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian Dallimore sits down with Jacey Berg, SVP of Strategy and Planning at Media Bridge Advertising, a women-owned full-service advertising agency. Jacey discusses the evolution of media, the balance between short-term performance and long-term brand building, and how agencies can navigate an increasingly complex and fragmented landscape. Podcast Breakdown 00:00 - 05:14 Fun Facts & Unexpected Paths 05:14 - 15:50 How Te... -
Scott DeVault - Branded Entertainment Marketing Manager, Porsche Cars North America 26.03.2026 55pSend us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Scott DeVault, Branded Entertainment Marketing Manager at Porsche Cars North America, to discuss the power of storytelling in brand marketing and how Porsche builds long-term relevance through culture, entertainment, and community. -
Olivia Oshry - CMO, OAAA 18.03.2026 1óSend us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Olivia Oshry, CMO of the OAAA, to discuss her career, the evolution of media, and why the OAAA is redefining Out of Home as the “Human Medium.” Podcast Breakdown: 00:00 - 06:30 Meet Olivia Oshry 06:31 - 09:30 Exploration, Internships & Career Discovery 09:31 - 13:06 Entering Digital Media & AOL beginnings 13:07 - 16:30 Mentorship, Growth & Early Lessons 16:31 - 20:54 Building Experien... -
Jo & Dov Zmood - Managing Director, Omnicom & Executive Creative Director, IPG 04.03.2026 51pSend us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with siblings Jo and Dov Zmood, media and creative leaders at global agency holding companies, to explore today’s relationship between creativity and media, the importance of influence, and how modern storytelling comes to life across today’s fragmented media landscape. Podcast Breakdown: 00:00 - 03:25 Introduction, Sibling dynamics & Creative roots 03:26 - 09:40 Adventure, Parenting & Growing up A... -
Brad Bass - Author & Head Baseball Coach, Catholic High School 19.02.2026 1ó 9pSend us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Brad Bass, author and head baseball coach at Catholic High School, to discuss modern leadership, building resilient people, and the surprising parallels between coaching and business leadership. Podcast Breakdown 00:00 – 06:00 From Player to Coach 06:01 – 14:58 Adversity, Transition & Building a Winning Culture 14:59 – 24:06 Climbing Mount Conviction & Coaching with Purpose 24:07 – 35:04 Brothe... -
Brittany Sadlouskos - COO, DAA Media + Marketing 12.02.2026 1ó 1pSend us Fan Mail In this episode of the Digital and Dirt podcast, Ian sits down with Brittany Sadlouskos, Chief Operating Officer at DAA Media + Marketing, to discuss how honesty, partnership, and cultural relevance fuel long-term agency and brand success. Podcast Breakdown 00:00 – 06:06 From Kitchen Dreams to the Agency World 06:07 – 11:48 Growing Up With DAA 11:49 – 17:58 Trust Is the Strategy 17:59 – 24:04 Adapting Without Losing Yourself 24:05 – 35:49 Scaling the Agency–Client Relationshi...
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