Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Will structured product feeds become more or less important to AI search? 03.10.2026 2p

Structured data specialization will separate winners from also-rans in AI search. Alex Sherman, co-founder and CEO of Bluefish AI, brings that perspective from building PromoteIQ, the retail media platform Microsoft acquired, and now serving Fortune 500 brands exclusively on AI discovery accuracy. He argues AEO and agentic marketing are still in their earliest innings, with today's do-everything platforms giving way to segment-specific players—data, analytics, optimization, measurement, and paid media specialists forming a new "lumascape." Sherman predicts a wave of new entrants within 12 months as the category matures past its generalist phase into genuine specialization. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Will search marketers spend more time optimizing for humans or AI agents? 02.10.2026 1p

The SEO versus AEO debate misses the point entirely. Alex Sherman, co-founder and CEO of Bluefish AI, previously built and sold PromoteIQ to Microsoft, giving him rare perspective on how marketing channels transform at scale. He argues that treating search and agent optimization as competing disciplines is a losing strategy, that historical marketing channel shifts consistently open doors for new talent and new market entrants, and that brands need to prepare now for customer journeys increasingly mediated by AI agents rather than waiting for the split between human and agentic traffic to fully materialize. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The source of information that will become more important to AI search 01.10.2026 1p

Brand data will define AI search visibility next year. Alex Sherman, co-founder and CEO of Bluefish AI, previously built and sold PromoteIQ to Microsoft before turning to AI-driven discovery infrastructure. He breaks down what structured, syndicated brand data built specifically for large language models looks like in practice, and why the agentic customer journey demands a new data toolkit heading into the holiday season. The discussion centers on why brand data is poised to become a more powerful lever for AI visibility than it was through 2025. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The biggest mistake brands make when trying to correct inaccurate information in AI search 30.09.2026 1p

Most brands fight AI inaccuracies in the wrong place. Alex Sherman, co-founder and CEO of Bluefish AI and former co-founder of PromoteIQ (acquired by Microsoft), now helps enterprise brands close AI accuracy gaps across search and discovery platforms. He outlines why first-party content and direct data feeds to models outperform third-party correction efforts, how large language models increasingly weight brand-verified information over unverified sources like forum commentary, and the diagnostic framework brands need to identify where their AI accuracy gaps actually originate. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Brands Build Trust & Visibility in AI Search 29.09.2026 58p

Roughly 20% of AI search responses contain factual inaccuracies. Alex Sherman, co-founder and CEO of Bluefish, an AI accuracy and visibility platform serving Fortune 500 brands, previously co-founded PromoteIQ, a retail media platform acquired by Microsoft. He outlines a first-party content strategy for closing model knowledge gaps, a systematic diagnostic-and-measurement framework for tracking post-optimization accuracy improvement, and a matrix-organization model for aligning search, content, commerce, and compliance teams around a single agentic marketing mandate. Sherman also details the shift toward structured brand data feeds as the next scalable pathway for influencing how models represent products and services. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One mistake companies make when introducing AI to their organization 23.09.2026 1p

Blomma makes career support accessible to everyone, breaking down barriers that have traditionally limited who gets access to quality career guidance. The company is on a mission to democratize career development so that anyone can find the support they need to have impact and navigate this new era of work. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How will AI transform entry level roles? 22.09.2026 1p

AI proficiency now determines entry-level career trajectory. Silvia Oviedo López, Co-founder and CEO of Blomma who previously led global content discovery and international growth teams at Pinterest and Canva, argues organizations must abandon specialist-first hiring for zero-to-three-year professionals. She outlines a generalist-first talent model built on rapid skill acquisition, redefines the specialist-versus-generalist tradeoff for AI-native teams, and details what an AI-ready organizational culture requires at scale. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scaling teams, culture and product in the era of AI 21.09.2026 52p

Enterprise coaching at scale demands more than generic AI advice. Silvia Oviedo López, Co-founder and CEO of Blomma and former leader of 1,500-person teams at Canva and Pinterest, shares how she's building AI-powered coaching infrastructure that personalizes context across career transitions. The conversation covers a vision-plan-execution framework for organizational transformation, portable coaching context that persists as employees change jobs, and a proactive coaching model that surfaces threaded guidance rather than waiting for reactive prompts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In five years will we still be talking about SEO rankings? 19.09.2026 1p

SEO rankings may soon become invisible metrics behind AI-driven recommendations. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search, is leading the enterprise shift from traditional SEO into AEO and GEO. He reframes success around recommendation and recognition—being cited as the answer validator rather than just the click-through destination. The discussion centers on redefining ranking as a proxy signal, treating citations as trust recommendations, and building measurement frameworks that track recognition within AI-generated answers rather than page position alone. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One thing every enterprise SEO team should start doing this year 18.09.2026 1p

Only 34% of AI model citations align with brand-recommended positioning today. Jason Lax, senior SEO and AI expert at SAP, brings nearly two decades of search experience now focused on evolving enterprise strategy for AEO and GEO. He outlines a framework for prompting AI models directly to surface why they aren't recommending your brand, then converting those gaps into cross-functional tactics spanning product, pricing, and promotion. The discussion moves beyond ranking-driven SEO toward using AI model feedback as a diagnostic layer for pricing and product positioning challenges. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One SEO metric teams rely on too much 17.09.2026 1p

Sessions and visits mislead teams as AI absorbs informational search intent. Jason Lax, senior SEO and AI expert at SAP with nearly two decades of search experience now leading AEO and GEO strategy, breaks down why declining traffic volume can mask rising engagement quality. He details how to layer conversion data and engagement dimensions alongside session counts to distinguish true visibility loss from a healthier, higher-intent traffic mix, and outlines the metric framework enterprise teams need as AI reshapes the top of the funnel. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Which AI search platform are marketers paying the least attention to today? 16.09.2026 1p

Marketers routinely misjudge which AI platforms their actual audience uses. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search now leading AEO and GEO strategy, argues platform prioritization should never be assumption-driven. He outlines a cross-platform measurement framework that tracks performance across every AI search surface rather than defaulting to personal usage patterns, paired with audience-segmented analysis that accounts for enterprise tool restrictions and generational usage splits to reveal true visibility gaps. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The biggest misconception marketers still have about AI search 15.09.2026

76% of marketers still treat AI search as a separate content channel. Jason Lax, senior SEO and AI expert at SAP, argues this misconception is costing enterprise teams their competitive edge as he transitions his nearly two-decade SEO practice into AEO and GEO. He reframes the core measurement shift from ranking position to mention-worthiness, applying the same foundational SEO fundamentals rather than building parallel content strategies for AI-driven search surfaces. The discussion centers on unifying content strategy across traditional and AI search rather than fragmenting resources across separate channels. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why SEO Rankings No Longer Drive Purchase Decisions 14.09.2026 47p

Rankings no longer predict whether buyers choose your brand. Jason Lax, senior SEO and AI expert at SAP, has spent nearly two decades building the company's global organic program and now leads its shift into AEO and GEO across dozens of markets. He details SAP's technical-plus-content split strategy, using LLM citation gaps and "why weren't we recommended" prompt audits to surface product and positioning issues, and reframes measurement around model consensus and citation quality rather than session volume alone. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The prediction about search that turned out to be right 12.09.2026 1p

Google's shift toward "agentic everything" will redefine how search assistants act on users' behalf. Tasia Custode, founder and CEO of Brio Media, breaks down her post-Google I/O predictions on where agentic search is headed next. She outlines how agentic search is already surfacing in Gemini, Chrome, and core Search functionality, and explains the evolution from static AI Overviews to assistants that complete tasks autonomously across devices. The conversation covers the shift from software-based agentic features to product-level integration across smart devices, speakers, and phones as the next frontier for search strategy. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The most exiting emerging AI feature 11.09.2026 1p

AI-generated video content is evolving beyond short, generic clips. Tasia Custode of Brio Media examines the trajectory of multimodal AI video generation as tools like Google Flow mature. The discussion centers on the shift from disjointed 8-second AI clips toward storyboarded, structured scenes with narrative continuity. Custode identifies character consistency and scene continuity as the key technical thresholds separating experimental AI video output from production-ready content. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Creator advice that still resonates today 10.09.2026 1p

Creator consistency separates thriving channels from abandoned ones. Tasia Custode, founder and CEO of Brio Media, breaks down why sustainable content strategy starts with genuine passion rather than prescribed niches. She unpacks the discipline required to sustain publishing consistency over time and explains why authentic, interest-driven topic selection outperforms formulaic channel planning. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This was the best discontinued Google product 09.09.2026

The transcript provided only contains the opening icebreaker exchange (Jordan asking about a discontinued Google product, Tasia answering "Google Reader") — it cuts off before any actual SEO discussion begins. There's no content here about challenges, strategies, frameworks, or results tied to Tasia's work at Brio Media.Since the instructions explicitly say not to assume what the conversation was about, I can't responsibly fabricate the "data-driven challenge," "proven results," or "frameworks/strategies discussed" the task requires — none of that appears in the excerpt.Could you share the rest of the transcript (or at least the portion covering the substantive SEO discussion), or provide the guest bio / company description? Any of those would give me the real content needed to write an accurate description. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One Google Workspace feature everyone underuses 08.09.2026 1p

Content teams lose brand voice consistency across collaborative drafts. Tasia Custode, founder and CEO of Brio Media, breaks down an underused capability inside Google Workspace for enterprise content teams. She details Gemini's Refine feature in Google Docs, showing how to highlight a collaborator's edit and match it to brand voice or personal style with one click. She also outlines using the same feature to rewrite underperforming copy on demand, streamlining editorial consistency across team-authored content. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Creators Are Adapting to Google's Search Changes 07.09.2026 34p

YouTube view-to-subscriber ratios are declining as AI search expands into video. Tasia Custode, Founder and CEO of Brio Media, has published content weekly since 2020, building sustained audience growth by prioritizing helpfulness over virality. The conversation examines agentic search's shift from information retrieval to task completion, the monetization and attribution risks AI-generated summaries pose to creator watch time and citation value, and a performance framework built on click-through rate, retention data, and brand partnership signals rather than vanity metrics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.