Your Intellectual Property Matters

Epizódok

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  Brand Hijacking On The Rise: An Inside Look At The New Wave Of IP Fraud 23.09.2026 20p

  In this episode of Your Intellectual Property Matters, host Lisa Mosbey is joined by Renee Duff, managing partner of NLS’s trademark practice, and Jeffrey Rollings, an intellectual property attorney with extensive experience in copyright and licensing. They delve into the alarming rise of brand impersonation scams affecting businesses of all sizes. The discussion covers how these scams are executed, from AI-generated deep fakes to fraudulent Amazon stores, and the challenges businesses face in detecting and combating them. Renee and Jeffrey share insights from a recent case their firm handled, highlighting the importance of vigilance and quick action. They also offer practical advice on legal tools and strategies, such as the importance of registered trademarks, to protect your brand’s integrity. This episode is essential for business owners looking to safeguard their brand reputation and navigate the complexities of intellectual property protection.
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  Fake Reviews Can Cost You - Part 2 26.08.2026 25p

  In this episode of Your Intellectual Property Matters, host Sean O’Connor engages with Peter Hoppenfeld to delve into the intricacies of FTC compliance in the realm of influencer marketing. They discuss the critical importance of transparency and disclosure in advertising, especially when influencers are involved. Peter explains the legal requirements for clear communication of paid endorsements across various platforms and the potential repercussions for businesses that fail to comply. The conversation also covers the role of platforms like Yelp and Google in self-policing reviews to maintain integrity. Listeners will gain insights into how businesses can effectively use testimonials and influencer marketing while remaining compliant, and the importance of having a robust strategy to avoid legal pitfalls. This episode is essential for entrepreneurs and marketers aiming to navigate the complex landscape of digital advertising law.
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  Fake Reviews Can Cost You - Part 1 29.07.2026 15p

  In this episode of Your Intellectual Property Matters, host Sean O’Connor is joined by Peter Hoppenfeld, counsel to Nolte Lackenbach Siegel (NLS), to discuss the evolving landscape of influencer and review compliance. They delve into the Federal Trade Commission’s (FTC) increased scrutiny on fake reviews and undisclosed testimonials, highlighting the importance of transparency in advertising.  Peter explains the historical context of FTC regulations and how the digital economy has shifted the focus to personalized marketing. He emphasizes the significance of social proof in marketing strategies and the challenges businesses face in maintaining compliance.  The conversation also touches on the role of influencers, the impact of social media, and the necessity for businesses to adapt to technological advancements. Listeners will gain valuable insights into the complexities of advertising compliance and the steps needed to protect consumer trust.
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  Patents 101: What Every Small Business and Inventor Should Know 04.06.2026 18p

  Alex Nolte shares practical guidance for small businesses and inventors on when patents are worth pursuing, how to protect innovations, and common mistakes to avoid. This episode breaks down patent strategy, filing types, costs, and how patents can drive growth.
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  Trademark Protection Made Simple: Avoiding Mistakes, Securing Domains, and Filing at the Right Time 02.04.2026 19p

  In this episode of Your Intellectual Property Matters, Attorney Renee Duff, Managing Partner of the Trademark Practice at Nolte Lackenbach Siegel, shares expert insights on how businesses can avoid costly trademark mistakes. Drawing from decades of experience protecting brands for startups and Fortune 100 companies alike, Renee explains what every entrepreneur should know before filing a trademark — from understanding availability and distinctiveness to the importance of clearance searches and filing in the correct class. She also discusses the value of professional guidance, the risks of “DIY” applications, and the real consequences businesses face when they overlook proper trademark strategy. Whether you’re naming a new venture or managing a growing brand, this episode offers essential legal and practical advice to help you protect your most valuable business asset — your identity.