B2B IN 15

Episodi

• B2B in 15 | Episode 38 | How to 12X your video content engagement (on LinkedIn) 19.06.2026 14min

  Video engagement is down. But it is still the most effective content to build familiarity and trust in B2B. In this podcast Tycho shared 12 tips to 12X your video engagement on LinkedIn. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
• B2B in 15 | Episode 37 | How to Create Video Content that Converts for LinkedIn 11.05.2026 14min

  Video content is the most effective, but also the most challenging to make. In this podcast, Tycho shares how to create video content that grabs attention and converts to pipeline. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
• B2B in 15 | Episode 36 | How to make Google Ads profitable 20.04.2026 12min

  Tycho - as non Google Ads expert - explains the patterns he's spotted in profitable Google Ads campaigns. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
• B2B in 15 | Episode 35 | How to go viral on LinkedIn? 19.03.2026 16min

  Tycho shares the systems behind the viral LinkedIn content of Dapper. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
• B2B in 15 | Episode 34 | How we pay 60 salaries by posting on LinkedIn 20.01.2026 14min

  In this episode, Tycho shares his 10 tips to X10 your impact on LinkedIn. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
• B2B in 15 | Episode 33 | 3 Completely Different - Yet Wildly Successful - GTM Strategies 28.10.2025 15min

  In this podcast, Tycho breaks down three B2B scale-ups, each with a completely different marketing approach — and all of them highly successful. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/
• B2B in 15 | Episode 32 | Pipeline Acceleration: How to Market Leads Already in Your CRM 25.08.2025 12min

  Once a lead enters your CRM, the real work begins. You can’t afford to ignore them — this is the moment to intensify your marketing efforts. In this episode, we dive into pipeline acceleration and how to keep leads moving toward conversion. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/
• B2B in 15 | Episode 31 | How to use LinkedIn Ads to generate pipeline 21.08.2025 16min

  Tycho tells you his best practices when it comes to advertising on LinkedIn. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/
• B2B in 15 | Episode 30 | How to grow to 5M ARR without outbound sales? 06.08.2025 17min

  Dapper grew to 5M ARR without ever making an outbound sales call. In this podcast, Tycho will tell you exactly what the marketing engine looks like that made this possible. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/
• B2B in 15 | Episode 29 | How to go viral on LinkedIn? 28.07.2025 11min

  In this episode, Tycho shares his secrets around going viral on LinkedIn with video content. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
• B2B in 15 | Episode 28 | What can you do to generate 'leads now'? 16.06.2025 14min

  What can you do to generate 'leads now'? And what takes time? And why is it so important to communicate this clearly to your CEO? Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
• B2B in 15 | Episode 27 | How to create viral B2B content that sells 02.06.2025 14min

  In this episode, Tycho shares how you can create content that breaks the pattern on LinkedIn, goes viral, and sells. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
• B2B in 15 | Episode 26 | Making content stand out in the age of AI 04.04.2025 11min

  GenAI will trigger a revolution in content marketing, and if you don’t adopt quickly, I doubt you’ll survive. Here are three steps you should take to stand out. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
• B2B in 15 | Episode 25 | 10 tips to 10X your impact on LinkedIn 24.03.2025 15min

  In this B2B episode, Tycho shares how you can create profitable LinkedIn campaigns for just €1000 per month. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
• B2B IN 15 l Episode 24 | Measuring Success in B2B Marketing 13.03.2025 31min

  Tycho and Steven talk about measuring success in B2B marketing. They discuss how you can measure both short term success in your marketing efforts as well as long term impact on revenue and much more. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
• B2B IN 15 l Episode 23 | Chris Walker & Tycho - State of B2B Marketing 10.03.2025 51min

  Chris and Tycho talk about the state of B2B Marketing. They discuss the role of the CMO, the most effective LinkedIn advertising strategies, marketing prioritization and more. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
• B2B IN 15 l Episode 22 | B2B Content that Converts 04.03.2025 24min

  In this B2B episode, Tycho and Steven talk B2B Content and how to create content that grabs attention and converts. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
• B2B IN 15 l Episode 21 | What to do with only €1000 ad budget for LinkedIn? 17.02.2025 10min

  In this B2B episode, Tycho shares how you can create profitable LinkedIn campaigns for just €1000 per month. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
• B2B IN 15 l Episode 20 | Do less to increase your marketing ROI 31.01.2025 12min

  Marketers often do too many things simultaneously. Tycho discusses focus and how to double down on the few things that really deliver ROI. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
• B2B IN 15 l Episode 19 | When To Expect Results? 23.01.2025 12min

  Tycho shares his experience on results in B2B Marketing. How long does it take to get results? And when do you stop/keep going before reaching ROI? Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/