Pelvic PT Rising
Nicole Cozean, PT, DPT, WCS & Jesse Cozean
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Pelvic PT Rising is a podcast for pelvic physical therapists, hosted by Dr. Nicole Cozean and Jesse Cozean, founders of PelvicSanity physical therapy and the Pelvic PT Huddle. The show covers clinical pearls, business and career advice, and life as pelvic health advocates. It aims to help therapists improve their clinical skills, grow their practices, and find balance in their personal and professional lives.
Episodi
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Why Running Late Isn't Being Nice or Valuable to Your Patient 15.06.2026 34minDo you run late with your patients? Most clinicians do. And almost all of them think it's either helping or 'not that big a deal'. It's not. In this episode, we break down why running late is one of the most damaging habits in clinical practice—for you, your patients, and your business. We discuss: Why running late doesn't earn gratitude or loyalty How it quietly poisons patient expectations The biggest reasons clinicians fall behind schedule Why i...
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Converting Leads to Paying Patients - Your Conversion System 11.06.2026 25minGetting leads is only the first step. The next part is turning those leads into paying patients. And this is where many of us struggle. In this episode, we break down the conversion system that takes someone from "I'm interested" to actually showing up for an evaluation. We cover: Why scripts are only a small part of conversion The biggest follow-up mistakes practice owners make Why texting isn't enough The power of getting people on th...
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Complex Patients Need Simple Interventions 08.06.2026 24minWhat if the answer for your most complex patient...was actually simpler than you think? In this episode, we share a favorite clinical principle and one that we train on at PelvicSanity... The more complex the patient, the simpler the intervention. Because when someone has seen multiple providers, tried countless treatments, and feels completely overwhelmed by their symptoms... The last thing they usually need is a more complicated plan. We discuss: ✅ Why newer clinicians shouldn't be shielded...
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The 10 Marketing Mistakes Costing You Patients 04.06.2026 28minWhy isn't your schedule full? The first place to look is whether we are getting enough leads. We break down the 10 biggest marketing and sales mistakes pelvic rehab business owners make—and how to fix them. From not tracking your numbers to relying too heavily on social media, these mistakes quietly sabotage growth and leave owners feeling frustrated, overwhelmed, and stuck. You'll learn: ✅ Why most owners don't actually know how many leads they need ✅ The hidden cost of inconsis...
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The Great Kegel Debate (Part 3): With Michelle Lyons 01.06.2026 1h 12minShould we be anti-Kegel? Has the pendulum swung too far? We brought on the one and only Michelle Lyons to continue the conversation. It deserved a Part 3, and there's no one else we'd rather deep dive into the topic with than Michelle. We cover: Why Kegels and pelvic floor muscle training are NOT the same thing The history of Dr. Kegel (and why we may have misunderstood him) Why pelvic floor rehab is far more sophisticated than "squeeze and lift" &...
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How to Unlock the Hidden Potential in Your Business 28.05.2026 23minMany of us have the feeling there’s more potential in the business…we just don't know how to unlock it. What got us to this level of success isn't enough to take us to the next. We start to feel stuck, or wonder 'is this it?' Working harder than ever. Stressing about the business. Trying to do 'all the right things'. And yet: You’re not hitting your financial goals You don’t feel the freedom you expected And you know your business could be doing m...
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Birth Prep Isn't Birth Education: An Interview with Gina Conley of Mamaste Fit 25.05.2026 1h 10minAre we trying to do too much as pelvic rehab providers? That might be an uncomfortable question. Because when it comes to birth prep, many of us genuinely want to help our patients have the best experience possible. But where does our expertise end? And where does someone else's begin? In this episode, Nicole sits down with Gina Conley of MamasteFit—perinatal fitness provider, birth doula, educator, and someone who has attended hundreds of births—to talk about the role pelvic PTs actually pla...
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When the Dream of Time Freedom Turns to a Nightmare 21.05.2026 30minOne of the biggest reasons people start a business… is freedom. Freedom to: Work the hours you want Pick your kids up from school Travel Control your schedule But somewhere along the way… the dream turns into a nightmare. You started the business for freedom, but... 👉 You’re working constantly 👉 Thinking about the business all the time 👉 Feeling trapped by your schedule 👉 And wondering why you somehow have less freedom ...
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Endometriosis, Fertility & Surgery: An Interview with Dr. Sadikah Behbehani 18.05.2026 57minHow many of your patients might have endometriosis… and no one has said it out loud yet? Because that’s happening. A lot. In this episode, Nicole sits down with one of the only physicians in the country trained in both endometriosis excision surgery and reproductive endocrinology—Dr. Sadikah Behbehani. And this conversation pulls back the curtain on what’s really happening with endo, fertility, and patient care. We cover: 👉 Why endometriosis is still massively underdiagnosed (and often ...
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Revenue vs Profit - Where you Need to Be 14.05.2026 23minRevenue is vanity. Profit is reality. And most business owners are focused on the wrong number. In this episode, we break down one of the biggest mindset shifts in business: 👉 Revenue is how much money your business brings in 👉 Profit is how much actually ends up in your pocket And the difference between those two numbers determines everything about your life. This conversation started after a high-level business conference in Vegas where someone asked: “How do you improve profitability in an...
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What Trauma-Informed Care Really Means: An Interview with Krystyna Holland 11.05.2026 1h 1minAre you truly practicing trauma-informed care… or just assuming you are? Because there’s a big difference. And most of us were never actually trained in it. In this episode, Nicole sits down with pelvic PT, researcher, and educator Krystyna Holland to break down what trauma-informed care really looks like—and where our field is still falling short. And this conversation goes deeper than you expect. We’re not just talking about being empathetic or “good with patients.” We’re talking about: &nb...
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The Courage of Little Leaps: An Interview with Kyle Hartman 07.05.2026 38minWhat if growing your business didn’t require one big leap… …but a series of small, courageous ones? Because that’s how most successful practices are actually built. In this episode, Jesse sits down with Rising CEO coach and practice owner Kyle Hartman to talk about what it really looks like to grow—from a brand new pelvic PT during COVID… to running a 4-clinician practice. And the story isn’t what you think. There was no master plan. Just a willingness to take the next step. We get into...
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Beyond the Obvious: An Interview with Anna Hartman 04.05.2026 1h 9minAre you actually treating the right thing… or just what’s obvious? Because those are very different. And if you’re missing the real driver of your patient’s symptoms… No amount of exercises, techniques, or experience is going to fix it. In this episode, Nicole sits down with athletic trainer and educator Anna Hartman to dive into a completely different way of thinking about assessment, treatment, and what it really means to be an effective clinician. Anna brings a unique blend of: Ortho...
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Is Your Problem Supply or Demand? 30.04.2026 21minIs supply or demand the bigger problem in your business? Because if you don’t know the answer to that… You’re probably working on the wrong thing. We see this all the time. Business owners are busy, putting in effort, trying to grow… …but focusing on an area that isn’t actually the bottleneck. In this episode, we simplify everything down to one core concept: supply vs demand. 👉 Supply = how many patient visits you can actually provide 👉 Demand = how many people want to be on your ...
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The Real Reason We Created the Prolapse Symposium 27.04.2026 22minProlapse is one of the most talked-about conditions in pelvic health right now. And also one of the most misunderstood. In this episode, we take you behind the scenes of the PelviCon Prolapse Symposium — why we created it, how it’s different, and why this topic needed a deeper dive. Because the truth is: Most of us were taught a one-size-fits-all approach to prolapse. And it doesn’t work. Prolapse is one of the fastest-evolving areas in pelvic rehab, with more research, more perspectives, and...
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Starting Your Practice the Right Way 23.04.2026 30minStarting your own practice isn’t actually that hard. But building one you actually want to run? That’s where most people get it wrong. In this episode, we walk through a high-level roadmap for starting your practice — based on the exact framework we’ve used to help hundreds of pelvic health businesses get off the ground. The biggest mistake we see? People jump straight into the checklist: LLC. Website. Logo. Bank account. Before they ever decide what they’re building. And that’s how you end u...
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Why Is Prolapse So Hard to Treat? 20.04.2026 34minProlapse should be simple… right? Strengthen the pelvic floor, support the organs, and move on. Except that’s not what actually happens. In this episode, we break down why prolapse is one of the most complex conditions we treat — and why so many clinicians feel stuck. We cover: Why prolapse is often taught incorrectly from the beginningThe disconnect between symptoms and anatomical findings Why you can’t “Kegel your way out” of structural defectsHow the nervous system, identity, and fear...
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7 Reasons Nicole Never Wanted to Start a Business 16.04.2026 34minStarting your own practice gets talked about a lot. But what doesn’t get talked about? 👉 The reasons not to do it. In this episode, we break down the 7 reasons Nicole never wanted to start her own business — and why, for a long time, staying an employee was actually the better choice. We cover: What it looks like when a job gives you all the good (and shields you from the bad) The uncertainty and complexity of starting from scratch The role of loyalty — and when it matters C...
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Do You Dread Certain Patients? Let's Fix That 13.04.2026 30minEver looked at your schedule and thought… “Ugh… that patient.” You’re not alone. Dreading certain patients is something almost every pelvic PT or OT experiences — but it’s not something we talk about enough. In this episode, we break down: The subtle signs you might be dreading certain patients (even if you don’t realize it)Why it happens — from tricky diagnoses to personality challenges to specific stages of careAnd what to actually do about itBecause it’s not about being a better “perfect” ...
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Boundaries, Babies, and Business Growth with Katie Simmons 09.04.2026 44minStarting a practice is one thing. Building it into something that actually supports your life? That’s a completely different challenge. In this episode, Katie Simmons (ATL Pelvic Health) shares her journey from starting during COVID to building a thriving, multi-clinician practice — all while navigating two pregnancies, maternity leaves, and rapid growth. We talk about: Why decisiveness matters more than “perfect” planningHow to build a referral network that actually worksThe real truth...
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