The Rebooting Show

Episodi

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  How Famous Birthdays managed ‘Google Zero’ 18.08.2026 46min

  Famous Birthdays is a classic open web publishing success story. Evan Britton bootstrapped the publisher to fill a simple need: People were seeking out information about the new crop of influencer and creator celebrities. Traffic peaked at 25 million t...
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  The portal's comeback 13.08.2026 17min

  Rob Wilk, CRO of Yahoo, joined me in Cannes for TRB Conversations, powered by EX.CO ( https://EX.CO ), to make the case that 30-year-old Yahoo is in the middle of a genuine business turnaround, not a nostalgia play. Rob breaks down Yahoo's first-party ...
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  WSJ's Josh Stinchcomb on why events are key 11.08.2026 12min

  Events have moved from a side business to a core commercial product at The Wall Street Journal. CRO Josh Stinchcomb says the long lead times and scarcity let publishers lock in sponsor commitments earlier, which matters when advertising budgets are vol...
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  NBCU product chief: Big Tech is 'cherry-picking' 06.08.2026 21min

  Ryan McConville, chief product officer at NBCUniversal, joins me in Cannes for TRB Conversations, powered by EX.CO ( https://EX.CO ), to make the case that premium video has been underappreciated as the origin point of culture. That ends up leaving it ...
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  Subsidizing investigative journalism 04.08.2026 39min

  Funding investigative journalism is a unique challenge. On The Rebooting Show, I spoke to Scott Stedman, an independent investigative journalist who is using a coffee subscription service as a business model to fund his open-source investigations at Th...
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  Agentic advertising isn't ready for primetime 30.07.2026 15min

  Agentic advertising was the buzzword of the year at Cannes this year. It stands to reason this hype is ahead of reality. Jon Roberts, chief innovation officer at People Inc, gives a reality check of where the hurdles to agentic advertising, which holds...
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  Workweek's Adam Ryan is betting on practitioner media 28.07.2026 49min

  One of the more promising areas of media is expert practitioners who are both good at their jobs and at explaining their fields. Workweek is a B2B media company built with this ethos at its core. Adam Ryan, CEO of Workweek, joined me to discuss the adv...
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  Affiliate in an AI world 23.07.2026 47min

  The shift to performance marketing has increased thei importance of affiliate operations at publishers. AI is upending the old playbook. That’s because of AI agents. Agents will increasingly be on the loose to make buying decisions. The question is how...
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  Inside Hearst's GEO strategy 21.07.2026 19min

  Mike Nuzzo, svp of Hearst Data Solutions, explains how Hearst is measuring its visibility and favorability inside answer engines, restructuring editorial content into formats LLMs can more easily use, and exploring how GEO could become part of its adve...
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  Why USA Today Co might quit Google 16.07.2026 16min

  USA Today Co CEO Mike Reed explains why he's willing to walk away from Google search traffic within the next 12 months, how the company is building direct-to-consumer relationships through newsletters and social to offset the loss, and why he thinks th...
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  What publishers get wrong about community 14.07.2026 55min

  Daniel Scharff isn't a media guy. He's a CPG operator who stumbled into community-building almost by accident, looking for people to talk to at trade shows. That accidental start turned into Startup CPG, a Slack-based community that's become a trusted ...
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  Why AI could speed micropayments 09.07.2026 42min

  AI agents are consuming content at a scale the web was never built for — and they don't watch ads, subscribe, or click. In this episode of TRB Conversations, powered by EX.CO ( https://EX.CO ), recorded at Cannes, Brian Morrissey talks with Cosmin Ene,...
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  Agents won’t replace human trust 07.07.2026 52min

  At the Bloomberg Studios in Cannes, Bloomberg Media chief commercial officer Christine Cook and HSBC CMO for corporate and institutional banking Nicole German joined me to discuss the current and future shifts as media moves into an agentic era. The co...
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  TRB Live in Cannes: Publishers' Google problem 30.06.2026 38min

  People Inc CEO Neil Vogel explains his beef with Google and how publishing now requires running multiple playbooks customized for each brand. Axios chief media correspondent Sara Fischer says an AI marketplace can only emerge if Google participates. Ch...
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  Esses' Ojus Jain on building an F1 culture brand 23.06.2026 55min

  Esses is betting a high-end print magazine will help establish brand credibility an email list alone cannot. Founder Ojus Jain is building a model that uses that credibility and editorial distribution to power brand activations around the crowded F1 ra...
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  KRCW's Jennifer Ferro on building a community model 19.06.2026 49min

  KCRW is a local institution in Los Angeles, home to Morning Becomes Eclectic, the long-running music-discovery program. The public radio station is using its standing to lean into a community model that includes 100 events per year, such as a pie bakin...
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  News as a feature 16.06.2026 41min

  The Reuters Institute's new digital news report lays bare the challenges facing journalism as people increasingly stop seeking out news products. Instead, news is a feature of other products. Jim Egan, one of the report's authors, joins me to discuss t...
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  Dynamo's Nicholas Carlson on finding content-market fit 09.06.2026 1h 3min

  A year after its launch, Dynamo’s Nich Carlson joined me to discuss what he’s learned in starting a YouTube-first video programmer. Dynamo is home to “Business Explains the World ( https://www.youtube.com/@BusinessExplainsTheWorld ),” a documentary-sty...
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  The new social with Rachel Karten 02.06.2026 42min

  TikTok broke social media's original contract — grow followers, followers see content — and replaced it with algorithmic sorting that rewards entertaining strangers over satisfying your loyal audience. Link in Bio's Rachel Karten joins The Rebooting Sh...
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  The Dow Jones recipe for growth 26.05.2026 53min

  In the wreckage of the scale era, The Wall Street Journal is one of the winners. It has 4.5 million paid subscriptions and the broader Dow Jones portfolio has 6.3 million with a foothold in B2B data assets like OPIS and Risk & Compliance. The Journal h...