Scaling Green-Tech

Episodi

• Darren Clifford (Adapt [us] Capital) - The Case for Climate Adaptation 30.06.2026 1h 9min

  Episode summaryDarren Clifford, Co-Founder of Adapt [us] Capital, discusses the investment case for climate adaptation on Episode 28 of Scaling Green Tech, a podcast by Adopter. Clifford argues that adaptation is more underfunded than mitigation, with roughly 0.25% of global capital flowing to it, despite demand for adaptation products rising predictably as the weather gets hotter and more volatile. Adapt [us] Capital backs pre-seed companies that meet three tests at once: a venture-grade team and market, demand driven by changing weather, and a measurable improvement to quality of life. He uses portfolio company Temperate, a passive radiative cooling business, to illustrate the thesis, alongside Bactery, which builds soil-based batteries for resilient backup power. Clifford frames the whole portfolio as a hedge against a future where changing climate could erode between 5% and 25% of global GDP by 2050.This episode is relevant for climate adaptation investors, pre-seed and seed-stage climate founders, family offices and high net worth LPs evaluating adaptation funds, and operators working on go-to-market for hardware and deep tech in new geographies.Find out more about Adopter here: https://www.adopter.net/Explore the Adapt [us] Capital website: https://aucap.vc/Find Darren Clifford on LinkedIn: https://www.linkedin.com/in/djclif/
• Freya Burton (LanzaTech) - Scaling Carbon Recycling Technology from Startup to Maturity, Through Earthshot and IPO 17.06.2026 1h 7min

  Freya Burton, Chief Sustainability Officer and Head of Europe at LanzaTech, discusses carbon recycling, sustainable aviation fuel, and the 20-year journey from a four-person startup to a public company on Episode 27 of Scaling Green Tech, a podcast by Adopter.Burton describes how LanzaTech captures waste carbon from industrial sites such as steel mills and uses microbes to ferment it into ethanol, a process she likens to brewing beer with carbon instead of sugar and bacteria instead of yeast. She traces the company from its 2005 founding in New Zealand by Dr Sean Simpson and Dr Richard Forster, through a 2008 pilot and a 2012 demonstration plant in China, to its first commercial plant in 2018 and six plants today. The conversation turns to why LanzaTech narrowed its focus to sustainable aviation fuel after listing on the Nasdaq, and how it reframes its work around energy security and economic value rather than emissions alone. Burton also explains why getting fuels policy right has taken more than a decade of work across the UK, EU and US.This episode is relevant for founders scaling capital-intensive climate tech, carbon capture and utilisation investors, sustainable aviation fuel producers and buyers, and policymakers working on fuels regulation. Guest profileFreya Burton is the Chief Sustainability Officer and Head of Europe at LanzaTech. She joined the company in 2007 as one of its first four employees, working in borrowed lab space, and has since held roles spanning safety, human resources, external affairs and policy. She previously served as the company's Chief People Officer and spent a long period based in the United States before moving into her current sustainability and Europe-focused leadership role.LanzaTech is a carbon recycling company that converts waste carbon from industrial emissions into ethanol and other chemicals using a gas fermentation process. Founded in New Zealand in 2005 and now listed on the Nasdaq, the company operates six commercial plants worldwide across steel mills, ferro alloy mills and a refinery. It supplies ethanol made from recycled carbon, and related materials, to consumer brands in fashion, fragrance and household goods.Explore the LanzaTech website. Find Freya Burton on LinkedIn Topics coveredExplaining complex deep tech simplyHow carbon recycling works: the brewery analogy and the microbesReaching commercial scale with a first-of-a-kind technologyA non-linear founder journey: finding problems and solving themBuilding company culture and the risk of leader burnoutHow commercial strategy shifts from startup to public companyNarrowing focus to win a single marketLeading with value and energy security, not sustainability aloneBuilding partnerships on data and proof pointsWhat investors prioritise at different stages of growthFunding capital-intensive tough tech, and marketing it to mainstream audiencesNavigating regulatory uncertainty and advice for the next stage of scaling
• Dr Robert Sorrell (Henry Royce Institute) - Unlocking the Hydrogen Economy Through Materials Innovation 03.06.2026 47min

  Dr Robert Sorrell, CEO of the Royce Hydrogen Accelerator at the Henry Royce Institute, discusses materials innovation and the hydrogen value chain on Episode 26 of Scaling Green Tech, a podcast by Adopter.Sorrell treats hydrogen as one part of the wider energy mix rather than a fix-all. The strongest near-term use is as a feedstock for ammonia, fertilisers and industrial chemicals. Long-duration storage of surplus offshore wind is another priority, particularly in the UK. Shipping and aviation also stand out, because batteries cannot match the energy density needed for large vessels or long-haul flight. The episode also covers the $1-2 per kilogramme cost target for green hydrogen, the materials problem of cryogenic storage at -253°C, and the funding gap atthe proof-of-concept and prototyping stages.The episode is useful for hydrogen founders, deep tech investors, electrolyser and fuel cell developers, and policymakers working on the UK's hydrogen strategy.
• Karen Polizzi (NAPIC) and Prithvi Kodialbail (Extracellular) - Scaling Cultivated Meat from Lab to Market 12.05.2026 49min

  Karen Polizzi, Co-Director of NAPIC (the National Alternative Protein Innovation Centre), and Prithvi Kodialbail, Head of Partnerships at Extracellular, discuss the commercialisation of cultivated meat on Episode 25 of Scaling Green Tech, a podcast by Adopter.The first cultivated meat burger cost approximately $27,000 to produce. Since then, regulatory approvals have come through in Singapore and the US, cultivated products have appeared in restaurants, and an infrastructure layer of companies has begun filling the gap between R&D and commercial scale. Polizzi and Kodialbail trace where the bottlenecks remain - manufacturing costs, regulatory harmonisation, and access to facilities - and describe how NAPIC and Extracellular are each working to close those gaps in the UK. The conversation also makes the case for food security, rather than sustainability, as the most compelling argument for alternative proteins, set against real long-term agricultural risk in the UK.This episode is relevant for cultivated meat founders, alternative protein investors, food science researchers, and policymakers working on UK novel foods regulation.Find out more about Adopter here: https://www.adopter.net/Explore NAPIC here: https://napic.ac.uk/Discover Extracellular here: https://www.extracellular.com/
• Mahima Sukhdev (GIST Impact) - Building the Next Evolution of ESG Data 28.04.2026 1h 4min

  Mahima Sukhdev, Chief Growth Officer at GIST Impact, discusses the evolution from ESG 1.0 to ESG 2.0, nature value at risk, and what it takes to grow a data company in an emerging market on Episode 24 of Scaling Green Tech, a podcast by Adopter.Sukhdev argues that ESG 1.0 was designed to produce glossy numbers for glossy reports, and was never intended to change how decisions are made. GIST Impact was built on a different premise: that climate, nature, and social data should be traceable, methodologically rigorous, and fed directly into the places where decisions happen - portfolio construction, stewardship, capital allocation. Founded 18 years ago as a research lab, GIST has watched this shift play out in real time. A major Indian bank is already seeing default rates rise in its agricultural loan book in ways that can only be explained by climate and nature risk. Clients like Allianz and StoreBrand are now using nature data to build portfolio-level analyses that would have seemed out of reach just a few years ago. GIST's recently launched Nature Value at Risk (NVaR) Solution - built on 25 critical ecosystem services and the Natural History Museum's Biodiversity Intactness Index - is its most detailed attempt yet to put a financial number on what happens when ecosystems fail.This episode is for asset managers, impact investors, corporate sustainability leads, and founders building in the ESG data or nature risk space.Find out more about Adopter here: https://www.adopter.net/Explore GIST Impact here: https://www.gistimpact.com/
• Rami El Geneidy (EnergyHub) - What It Really Takes to Build and Exit in Energy Flexibility 14.04.2026 1h

  Rami El Geneidy, Technical Director at EnergyHub and exited co-founder of Kapacity.io, discusses energy flexibility, heat pump control, and the startup journey on Episode 23 of Scaling Green Tech, a podcast by Adopter.El Geneidy traces how Kapacity.io grew from PhD research at the London-Loughborough Centre for Energy Demand Studies, through Conception X and Y Combinator, to acquisition by EnergyHub. Kapacity.io built technology to reduce energy costs and emissions from heat pumps in commercial and residential buildings. The company validated demand by selling building readiness surveys before the product existed, then built first for commercial real estate before pivoting to residential heat pumps when per-building integration barriers limited growth. To crack the conservative energy company market, Kapacity.io first released a consumer product that demonstrated real cost savings to homeowners - then used that proof to sell through energy companies. After five years, the founders accepted an acquisition by EnergyHub, where the two companies' visions for energy flexibility at scale aligned.This episode is relevant for energy technology founders building hardware-adjacent software, PhD researchers considering the startup route through programmes like Conception X or Y Combinator, and climate tech operators navigating pivots, fundraising timing, and acquisition decisions.Find out more about Adopter here: https://www.adopter.net/Explore EnergyHub here: https://www.energyhub.com/
• Dr Simon Thomas (Paragraf) - Scaling Graphene from Cambridge Lab to World-First Foundry 01.04.2026 1h 10min

  Dr Simon Thomas, Co-Founder and CEO of Paragraf, discusses scaling graphene from a Cambridge University invention to a commercial semiconductor foundry on Episode 22 of Scaling Green Tech, a podcast by Adopter.Thomas traces Paragraf's eight-year journey from university spin-out to opening the world's first graphene foundry in Huntingdon, UK. The company's core breakthrough is the ability to deposit uniform, wafer-scale graphene directly onto substrates compatible with standard semiconductor manufacturing equipment - solving the "lab to fab" problem that has blocked graphene commercialisation since the material was first isolated at the University of Manchester in 2004. Paragraf has raised approximately $150 million in total across seed, Series A, Series B ($60 million led by New Science Ventures), and Series C ($55 million led by Mubadala), and has expanded internationally with operations in San Diego, Shanghai, and Abu Dhabi. Thomas argues that graphene devices could reduce the computing industry's share of global energy consumption from approximately 20% to under 2%, while also enabling new product categories in medical diagnostics and next-generation battery technology.This episode is relevant for deep tech founders navigating multi-stage fundraising, semiconductor and advanced materials investors, climate technology founders building hardware companies, and anyone working on energy-efficient computing, point-of-care diagnostics, or graphene electronics.Find out more about Adopter here: https://www.adopter.net/Explore Paragraf here: https://www.paragraf.com
• Theresa Hoffmann (Nanoplume) - Rethinking Thermal Insulation with Bio-Based Materials 17.03.2026 1h 1min

  Theresa Hoffmann, CEO and Co-founder of Nanoplume, discusses bio-based aerogel insulation, deep tech commercialisation, and the realities of early-stage founding on Episode 21 of Scaling Green Tech, a podcast by Adopter.Hoffmann explains how 80% of the insulation market remains dependent on petrochemical materials, despite the thermal insulation industry growing toward a $100 billion market by 2030. Nanoplume's answer is a bio-based nano-porous material that is three times as insulating, 60% lighter and thinner, and 100% biocompatible - and around 75% cheaper than silica aerogels and other super-insulating materials. Rather than targeting the built environment first, Hoffmann describes a deliberate beachhead strategy in pharmaceutical cold chain logistics, chosen for clearer economics and lower mechanical requirements, with a roadmap toward truck insulation, warehousing, and eventually buildings. The episode also covers co-founder dynamics, founder identity, and how to validate market assumptions through early customer case studies.This episode is relevant for deep tech founders at pre-seed and seed stage, materials science entrepreneurs, cold chain and pharmaceutical logistics investors, built environment innovators, and anyone navigating co-founder relationships, accelerator programmes, or early-stage commercialisation strategy.Find out more about Adopter here: https://www.adopter.net/Explore Nanoplume here: https://www.nanoplume.com/Connect with Theresa on LinkedIn: https://www.linkedin.com/in/theresa-hoffmann/
• Martin SFP Bryant (PreSeed Now) - How To Win Attention From Investors and Journalists at Pre-Seed 04.03.2026 55min

  Martin SFP Bryant, Founder of PreSeed Now, discusses what investors and journalists look for from early-stage startups on Episode 20 of Scaling Green Tech, a podcast by Adopter.Bryant draws on nearly 17 years as a technology journalist - including covering ElevenLabs before the launch of ChatGPT - to explain what separates pre-seed startups that attract backing from those that stall. He argues that the strongest founders compress their value proposition into a one-to-two sentence "micro-pitch," citing Stripe's early line ("take payments on your website with a single line of code") as an example of a pitch that immediately communicates both the product and its scale potential. The conversation covers why climate tech companies lose traction when they lead with environmental impact rather than economic value, how the contraction of the tech media landscape has changed founder media strategy, and what Bryant looks for when selecting startups to profile on PreSeed Now from a pipeline of hundreds.This episode is relevant for pre-seed and seed-stage founders preparing to raise investment. It is also useful for climate technology companies refining how they communicate value to investors, customers, and the media. Matt Jaworski hosts.Find out more about Adopter here: https://www.adopter.net/Explore PreSeed Now here: https://preseednow.com/
• Paul Domjan (ENODA) - Resolving the Energy Trilemma 18.02.2026 50min

  Paul Domjan, Founder and Chief Policy and Global Affairs Officer at ENODA, discusses grid infrastructure modernisation and the energy trilemma on Episode 19 of Scaling Green Tech, a podcast by Adopter.Paul argues that the electricity grid designed by Nikola Tesla, George Westinghouse, and William Stanley 138 years ago was built for one-directional power flow from large centralised generators to passive consumers - a model fundamentally incompatible with distributed renewable energy that flows in both directions. He traces how this infrastructure gap manifests as renewable curtailment, harmonic distortion, and voltage instability, particularly at the distribution level where the grid meets homes and businesses. In Poland, more than 90% of renewable curtailment results from system balancing limitations rather than grid capacity constraints. ENODA's response is the Prime Exchanger, a device that replaces the distribution transformer serving 60 to 120 homes with digitally controlled infrastructure capable of managing voltage, correcting harmonics, and enabling reverse power flow in real time.This episode is relevant for energy technology founders, grid infrastructure innovators and policymakers looking for the inside scoop on what the energy transition looks like today and in the future. Find out more about Adopter here: https://www.adopter.net/ Explore ENODA here: https://www.enoda.com/ 
• Cam Ross (Green Angel Ventures) - What Makes Climate Tech Investable 04.02.2026 1h 1min

  In Episode 18 of Scaling Green-Tech, Katherine Keddie and Matt Jaworski are joined by Cam Ross, CEO of Green Angel Ventures, one of the UK’s leading early-stage climate tech investors.Cam breaks down how Green Angel evaluates over a thousand companies each year to find those with the potential to deliver both strong financial returns and meaningful climate impact. They explore what makes a great pitch, why founders matter so much at the earliest stages, and how angel networks can help startups navigate the rigours of growth.The conversation also dives into the realities of scaling climate solutions in capital-intensive and highly regulated industries, and why truly investable climate tech must stand on its own two feet - even if regulation changes. Cam shares top insights on the current funding environment and what founders should focus on when raising capital in 2026.If you’re looking for the inside scoop on raising capital, straight from the investors themselves, this episode’s for you.Find out more about Adopter here.Discover Green Angel Ventures here.Explore the EIS Climate Change Fund here - currently open to investment.
• Amandeep Kalra (GreenFlip) - Unlocking the ROI in Decarbonising Homes 21.01.2026 1h 7min

  In this episode of Scaling Green-Tech, Katherine Keddie and Matt Jaworski speak with Amandeep Kalra, Co-Founder and CEO of GreenFlip, about what it really takes to decarbonise homes at scale - and why leading with sustainability alone often misses the mark.Amandeep discusses his journey founding GreenFlip, which helps investors identify the homes that deliver the highest ROI from energy upgrades. They explore why comfort, cost, and value are far more powerful drivers of change than carbon targets, and how reframing retrofit as an infrastructure investment can unlock capital, improve tenant outcomes, and future-proof housing stock.The conversation also dives into building a company in public, learning through deep customer discovery, and selling before the product is fully built. Along the way, Amandeep offers candid advice for founders in climate tech, property, and retrofit on messaging, hiring, and scaling in a tougher market environment.If you’re building in housing, retrofit, or climate tech - or grappling with how to turn impact into real-world adoption - this episode is for you.Find out more about Adopter here.Find out more about GreenFlip here.Follow Amandeep on LinkedIn here. 
• Federico Cristoforoni (Net Zero Insights) - The State of Climate Tech in 2025 07.01.2026 51min

  In this episode of the Scaling Green-Tech podcast, Katherine Keddie and Matt Jaworski speak with Federico Cristoforoni, Co-Founder and Managing Partner of Net Zero Insights, to unpack the findings from his newly released ‘The State of Climate Tech 2025’ report.Federico shares what the data reveals about the climate tech ecosystem today - including the shift from hype to fundamentals and growing investor selectivity. Together, they explore which technologies are closest to scale, how AI is being applied across climate solutions, why adaptation is quietly gaining momentum, and what’s really happening across key geographies, from the US to India and beyond.They also dig into the hard truths facing founders right now: longer fundraising cycles, fewer grants, tougher commercial expectations, and the growing importance of positioning climate solutions around cost, performance, and resilience - not just impact.If you’re a climate tech founder, investor, or operator trying to understand where the market is headed next, this one’s for you.Find out more about Adopter here.Read The State of Climate Tech 2025 report here. 
• Simon Zadek (Morphosis) - Introducing the Adaptation Economy 26.11.2025 1h 16min

  In this special episode of Scaling Green-Tech, Katherine Keddie sits down with Simon Zadek, Co-Founder and Managing Partner of Morphosis, a Swiss-based adaptation solutions investment business. Morphosis exists to bridge the gap between public ambition and private action, catalysing scalable, inclusive, and market-based solutions that help societies adapt in a climate-impacted world. A globally recognised leader in sustainability economics, Simon unpacks the thinking behind Morphosis and the launch of its landmark report ‘The Rise of the Adaptation Economy: Investing in Adaptation and Resilience in a World Beyond 1.5C’. Developed in partnership with FGV EASP, Itaúsa Institute, The Paulson Institute and Basilinna, the report and associated technical papers provide a first-of-a-kind integrated policy framework to unlock private capital and scale transformative adaptation solutions.Drawing on insights from the report, Simon dissects the multi-trillion dollar opportunity in the adaptation economy, and discusses how innovative frameworks, private capital, and technology can ensure inclusive delivery of goods and services in a climate-impacted world. He details how governments, investors, and innovators can collaborate to engineer new markets for essentials such as food, water, and health that serve low and middle-income households in climate-vulnerable areas. From water desalination to decentralised infrastructure, Simon illustrates how emerging adaptation solutions can become the backbone of thriving, resilient economies.If you’re interested in where the next wave of climate innovation and investment will emerge - and what it takes to turn adaptation into opportunity - this episode is for you.Find out more about Adopter here: https://www.adopter.net. Learn about Morphosis’ work here: https://www.morphosis.solutions/. Read the report and suite of associated technical papers here: https://www.morphosis.solutions/adaptation-economy.
• Katherine Foster - Principles for Impactful Systems Innovation 17.11.2025 1h 8min

  In this episode of Scaling Green-Tech, Katherine Keddie speaks with Katherine Foster, Innovative Finance Lead at EIT Food and World Economic Forum Fellow, about what it really takes to build systems-level innovation.A pioneering Swiss-Canadian leader in digital sustainable finance and systems change, Katherine brings over 35 years of experience spanning diplomacy, technology, and climate innovation. She shares her personal theory of change - including how to design for complexity rather than control it.Together, they explore the evolution of blended finance, the integration of KPI-linked instruments and layered data frameworks, and why “value” must expand beyond profit to include nature and people in decision making.Katherine also reflects on her work advancing digital and finance innovation for integrated innovation from resilient agri-food systems to water. She addresses her work on data and AI - as tools for innovation, but also on issues of governance and embedded risks.  She also highlights the importance of embedding local and contextual expertise at every level and stage of innovation. If you’re working on systems innovation at the intersection of climate finance, water and food systems, this conversation offers a grounded, big-picture perspective on how to move from pilots to integrated approaches for scalable impact.Find out more about Adopter here: https://www.adopter.net.
• Juliette Devillard (Climate Connection) - Connecting the Climate Tech Community 29.10.2025 1h 6min

  In this episode of Scaling Green-Tech, Katherine Keddie speaks with Juliette Devillard, Founder and CEO of Climate Connection - the UK’s largest community and events platform for climate tech founders, investors, and innovators.Juliette shares how Climate Connection grew from a small post-COVID meetup into a thriving ecosystem where partnerships are formed, investments begin, and teams are built. They explore what makes a truly engaging event, the lessons Juliette brought from the US climate startup scene, and how the UK can nurture a stronger culture of risk-taking and deep-tech investment.They also dive into the human side of scaling - from founder well-being and avoiding burnout, to building purposeful communities and communicating complex ideas in ways that inspire action.If you’re interested in community-led innovation, the culture behind scaling climate tech, or the power of connection in accelerating change, this one’s for you.Find out more about Adopter ⁠here: https://www.adopter.net/ Explore Climate Connection here: https://climateconnection.co.uk/
• How to Win on LinkedIn in 2025 - A Founder’s Guide to Real Engagement 15.10.2025 30min

  In this episode of Scaling Green-Tech, Adopter’s Matt Jaworski and Katherine Keddie unpack what’s new on LinkedIn in 2025 - and how founders can use it to drive real growth.They explore the rise of TikTok-style video feeds, the value of authentic storytelling, and why founder voices consistently outperform brand posts. In 2025, the most effective content isn’t polished or AI-generated, but human, timely, and genuinely useful. Expect practical insights on turning expertise into engagement, creating content that sparks discussion, and reframing your message from sustainability to resilience.If you’re a climate-tech founder ready to make LinkedIn work harder for your mission, this one’s for you.Adopter is Europe’s first marketing company specialised in climate tech and adaptation solutions. Find out more about how we support scaling innovation through strategic digital marketing ⁠here⁠.
• Anne Snelson and Becky Lane (Furbnow) - Accelerating the Home Energy Transition 01.10.2025 1h 32min

  In episode 11 of the Scaling Green-Tech podcast, Katherine Keddie sits down with Anne Snelson and Becky Lane to explore how we can accelerate decarbonisation in the domestic built environment. Anne Snelson is a carbon literacy training specialist who works with major corporates to embed climate awareness and drive organisational change. With a background spanning transport, telecoms, and construction, she now focuses on equipping leaders and teams with the knowledge and urgency needed to transition towards net zero. Becky Lane is the CEO and co-founder of Furbnow, a fast-growing startup helping homeowners navigate the complexity of energy efficiency upgrades. Furbnow leverages data, technology, and supply chain expertise to deliver tailored home energy plans, with ambitions to scale across the UK and beyond.Together, they unpack the barriers slowing down progress in housing and construction, the consumer behaviours driving adoption, and why success depends on meeting people where they are. From policymaking gaps to “boiler funerals” and renovation trigger points, this conversation sheds light on the real-world complexities and opportunities in decarbonising our homes. If you’re interested in making retrofit mainstream, the consumer transition to net zero, or how startups can help transform one of the hardest-to-decarbonise sectors, this one’s for you.Find out more about Adopter ⁠here⁠. Explore Anne’s work here: Leadwithsustainability.co.uk.Discover Furbnow here: https://furbnow.com/ 
• Tim Rault-Smith - Lessons in Startup Problem-Solving and Scaling Innovation 17.09.2025 1h 14min

  In this episode of Scaling Green-Tech, Katherine Keddie is joined by Tim Rault-Smith, a seasoned scale-up leader turned startup advisor, who now helps founders navigate growth in the EV technology space. Tim was one of the early employees at ForgeRock, the Identity and Access Management software company that rapidly scaled from a small European team to IPO on the New York Stock Exchange before its acquisition in 2023. Tim reflects on his journey through the birth of the Internet and a variety of roles at Sun Microsystems, to co-building ForgeRock’s support services and helping shape the technologies still underpinning today’s digital world.They dive into the realities of being part of an early-stage team - from working unpaid “idle time” and juggling multiple hats, to navigating crunch points, raising venture capital, and scaling sales globally. Tim also draws on his current role as a startup advisor in the EV and charging space, offering practical lessons on product-market fit, the importance of commercial partners, and the level of commitment it really takes to succeed. If you’re interested in startup scaling, climate tech entrepreneurship, or what it takes to grow from a founding team to a global player, this one’s for you.Find out more about Adopter ⁠here⁠. Find out more about SALINE Ventures, 3ti and nodum.   View the YouTube video from Everything Electric:https://youtu.be/RGLvxGAE66I?si=ZUIpkeZ0GrOqsnj_Chapters:(00:00:00) Tim's Early Fascination with Computers and the Internet(00:10:18) Career Planning and the Genesis of ForgeRock(00:22:46) Building a Company with 'Idle Time' and Early Funding(00:37:45) The Crucial Role of Sales and Commercial Partners(00:49:16) ForgeRock's Full Lifecycle and Funding Journey(00:59:57) The Strategic Shift from Services to Product Company(01:09:58) Research, Test and Understand Your Customers' Process
• Turning Insights Into Impact - Auditing Your Online Presence 03.09.2025 34min

  In episode 9 of the Scaling Green-Tech podcast, Katherine Keddie and Matt Jaworski share a hands-on guide to auditing your online presence. They break down where to start, from mapping your digital touchpoints and pulling data, to analysing website speed, SEO performance, and social media engagement. Along the way, they share practical tips for getting more from tools like LinkedIn, Google Analytics, and Bing Webmaster, and explain how to turn numbers into meaningful insight.We also explore the power of founder-led social media, how to benchmark against the right competitors, and why credibility frameworks like Stanford’s Web Credibility Guidelines can be just as important as metrics. If you’re a green-tech innovator or marketer looking to transform raw data into strategy and build a digital presence that scales, this episode is for you.Find out more about Adopter⁠ ⁠here⁠⁠.