From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

Episodi

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  Ep. 81 | The Brand Positioning Work Most Owners Skip, with Charles Lee 28.07.2026 26min

  Brand positioning is the work most business owners skip, and it is why years of good execution stop producing. Charles Lee, founder of Ideation and author of Design Your Good Life, shares the three questions that clarify what you want to be known for, and why a clear value proposition changes everything downstream.Connect with Charles Lee: grab Design Your Good Life at charlestlee.com and follow him @charlestlee on Instagram.Grab my free StoryBrand Soundbites toolkit at reddoorstories.com/free-resources or find me on Instagram @reddoorstory.
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  Ep. 80 | The Real Business Growth Strategy Is Managing Energy, with Debbie Heiser 14.07.2026 54min

  Your website conversion strategy and sales messaging are solid—but something's still blocking clients from hiring you. Debbie Heiser spent 20 years in corporate before building The Lit Up Life around one fundamental truth: subconscious beliefs and identity patterns quietly sabotage even the best business growth strategies. In this episode, we dig into the invisible blocks that stall coaches and consultants who are already doing everything right—and how fixing what's running underneath changes how prospects perceive your brand story and value proposition.Meet Debbie HeiserDebbie Heiser is the founder of The Lit Up Life, where she helps purpose-driven women reconnect with their identity, reclaim their brilliance, and build businesses that are both financially abundant and deeply meaningful. With over 25 years of leadership experience and a background spanning corporate leadership, entrepreneurship, neuroscience, and transformational coaching, Debbie brings a whole-person approach to leadership and success.In addition to her private work, Debbie teaches leadership classes at Gonzaga University, where she guides students in values-based leadership, self-awareness, and conscious decision-making. Her work blends aligned strategy with emotional and spiritual intelligence, helping women move out of hustle and burnout and into embodied leadership, clarity, and sustainable joy. Her work isn’t about fixing women, it’s about activating them to lead, attract, and create from who they truly are.FREE Live Embodied CEO Masterclasshttps://thelituplife.com/attractionJoin the Free BuildHER Community https://thelituplife.com/buildherWebsite https://leadyourlituplife.comInstagram https://www.instagram.com/the_lituplife/Facebook https://www.facebook.com/debbie.heiser.77LinkedIn https://www.linkedin.com/in/debraheiser/YouTube https://www.youtube.com/channel/UCpdSR741TAg4I2Vrd420viw—Connect with KrisBook a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-callDownload the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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  Ep. 79 | StoryBrand Your Coaching Business: Turn Your Website into Your Top Sales Employee with Mindy Shotwell 30.06.2026 42min

  StoryBrand website copy is the difference between a coaching site that converts and one that just exists. In this episode, I work live with leadership coach Mindy Shotwell to build her website wireframe using the StoryBrand messaging framework. You'll walk away knowing exactly how to position your message, lead with your client's problem, and turn your website into a real sales tool.Meet Mindy ShotwellMindy Shotwell is a leadership coach who helps people communicate effectively, navigate growth, and lead with confidence. After nearly 30 years in Human Resources, she now works with leaders moving through self-doubt, identity shifts, and the often messy middle of change - helping them approach difficult conversations with clarity, ease, and grounded confidence. https://www.linkedin.com/in/mindyshotwell/Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-callDownload the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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  Ep. 78 | How Heidi Allsop Used Website Marketing to Fill Her Calendar 16.06.2026 12min

  Most coaches invest in website marketing and wonder why prospects never book. Heidi Allsop had a polished website, years of experience, and zero leads. The problem wasn't her credentials—it was her brand messaging. In this episode, hear exactly how she rewrote her website copy using a proven messaging framework and filled her calendar. Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-callDownload the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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  Ep. 77 | Why Business Owners Avoid Video And What It Costs Them with Kirsten Graham 02.06.2026 41min

  Most business owners know they should be creating video—yet something keeps them stuck. In this episode, video strategist Kirsten Graham reveals what's really behind that resistance: it's not confidence, it's messaging. Learn how fixing your story and effective sales messaging makes video inevitable, and what that hesitation is costing your client pipeline.Meet Kirsten GrahamKirsten loves helping business owners create evergreen value-based video content that showcases their authority to build know, like, and trust. Knowing that time is our most valuable asset Kirsten and her team train Marketing VA’s for their clients who then take care of video/audio editing, social media and email marketing. This frees the business owner up to focus on making money! YouTube: https://youtube.com/@sixfigurebusinesscoachingWebsite: https://sixfigurebusinesscoaching.com/Facebook Page: https://www.facebook.com/SixFigureBusinessCoachingLinkedIn: https://www.linkedin.com/in/kirstengrahamsfbc/Instagram: https://www.instagram.com/sfbizcoaching/—Connect with KrisBook a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-callDownload the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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  Ep. 76 | What a StoryBrand Website Actually Looks Like - Real Examples 19.05.2026 25min

  👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesIf you have a website and you're not getting clients from it, the problem is almost never the design. It's the message.In this episode, I walk you through a real before-and-after website transformation with my client Heidi Allsop of Heidi Allsop Coaching. You'll see exactly what wasn't working on her original site and what we changed to make it a high-converting website.Here's what this episode covers:Your homepage has one job. And most coaching websites aren't doing it. I'll show you exactly what that looks like and what to fix.Your bio isn't the problem. Where you put it is. There's a specific order that makes visitors care about who you are, and most coaches have it backwards.Your testimonials might be working against you. A few small changes make the difference between social proof that builds trust and social proof that creates friction.This episode is a practical walkthrough of a StoryBrand website you can apply to your own website today.—Connect with KrisBook a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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  Ep. 75 | How to Use Storytelling to Close More Sales with Neal Foard 05.05.2026 55min

  👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesMost business owners think storytelling is about being a good communicator. Neal Foard would tell you it goes much deeper than that. After 30+ years crafting persuasive messages for brands like Toyota, Budweiser, and Lexus, he's learned that the stories you choose to tell reveal your priorities, and the right story at the right moment can be worth more than any sales strategy.In this episode, I sit down with Neal Foard, storyteller, persuasion expert, and founder of StoryFire, to talk about what actually makes people trust you, buy from you, and come back. Neal brings real-world examples that are hard to forget, including a car dealer whose unofficial motto was "I'll lose a little money to make a friend" and a $1.86 investment that earned a first-class upgrade at LAX.The throughline in all of it: generosity and trust compound in ways that transactional selling never will.What we cover in this episode:Why the stories you choose to tell matter more than how polished your delivery isHow rehearsing a presentation 30+ times actually makes you sound more natural and more credibleThe real reason kind businesses outperform aggressive ones (and the car dealer who proved it)What a troll doll and a bag of M&Ms can teach you about making people feel seenWhy recording yourself on camera is one of the most underused tools for becoming a better communicatorIf you want clients who trust you before they ever get on a call with you, this conversation is worth your time.Meet Neal FoardNeal Foard is a master storyteller and branding expert who spent 25 years shaping award-winning ad campaigns for global icons like Budweiser, Lexus, and Sony. For his international work on Toyota, he was listed among the top ten most decorated creative directors in the world. As Worldwide Director of Creative Learning for advertising giant Saatchi & Saatchi, Neal authored a program to teach professionals to sell their work more effectively. Today, he consults with Fortune 500 companies, universities, and governments on the art of persuasive messaging. A sought-after speaker with multiple appearances on the TEDx stage, Neal is known to millions for his viral videos celebrating everyday human kindness.https://www.storyfire.nethttps://www.instagram.com/nealfoard/https://www.youtube.com/@nealfoard/videosnealfoard.com—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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  Ep. 74 | Donald Miller Called This “One of the Best StoryBrand Websites”—Here’s Why 21.04.2026 18min

  👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesMost business owners don't realize their website is telling the wrong story. Not because the website copy is bad, but because it's about them instead of their client.Why did StoryBrand founder Donald Miller single out this website as exceptional? In this episode, we break down the exact brand story and website copy framework that caught his attention—and show you how to apply these message development principles to convert more dream clients. If your website isn't moving prospects toward a decision, this is for you.My client Susan is a former prosecutor, MSNBC legal analyst, and certified divorce coach. Her credentials are impressive. Her original website led with all of them. And it still wasn't converting.Here's a little of what I cover:Why leading with your credentials, your method name, or a poetic headline is quietly costing you clientsThe three questions your hero section needs to answer before a visitor will take the next stepA simple self-audit you can do today to find out whose story your website is actually tellingIf you have a website and you're not getting the clients you want from it, this one is for you.—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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  Ep. 73 | From $8K/Year to $8K/Day: The Growth Hack Behind It with Steph Weibring 14.04.2026 36min

  Steph Weibring went from $8K/year to $8K/day by rewriting her service business growth strategy. In this episode, discover the message development and dream client strategy that transformed her website copy and closed more high-ticket clients. Learn the narrative marketing framework that works for coaches and consultants building six-figure businesses.Meet Steph WeibringSteph Weibring is a mother of three and creative entrepreneur behind Joy Creative Shop — a premium gifting and stationery brand built on the belief that the details do matter and there is joy in the everyday! Rooted in motherhood and driven by a passion for creating, Steph is most passionate all things paper & stationery, intentional gifting & inspiring others to pursue they have been called to do.https://joycreativeshop.comhttp://adifferentkindofceo.com—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoorstories.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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  Ep. 72 | The Storytelling Secret Behind High-Converting Websites with Mark & Katie Adams 07.04.2026 32min

  👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesMost service providers have had a website for years and have never gotten a single client from it. If that's you, you're not alone, and it's not your fault. The real problem isn't your design. It's your story.In this episode, I'm sharing the conversation I had on The Unforget Yourself Show with host Mark, where I break down why most websites read like an online brochure and what it actually takes to turn your site into a tool that brings in clients while you focus on your work.We talk about the single most common mistake service providers make on their websites, which is making themselves the hero of the story when the hero should always be your client. I walk through the StoryBrand framework, the ingredients of a signature story, and why getting this right doesn't require more content or a redesign. It requires a shift in how you communicate.What you'll take away from this episode:Why a beautiful website can still fail to bring in clientsThe difference between a brochure website and a story-driven, converting websiteWhy you are not the hero of your own story and who isThe core ingredients of a signature story that positions you as the guideHow getting your story right simplifies every other piece of your marketingIf you've ever thought "my website should be doing more work," this episode is the place to start.Connect with Mark & KatieWebsite: https://home.unforgetyourself.com/IG: https://instagram.com/unforgetyourselfPodcast: https://home.unforgetyourself.com/—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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  Ep. 71 | How AI Follow-Up Is Closing More Clients (SMS + Voice AI) with David Asarnow 31.03.2026 35min

  👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesIf you're getting leads but not clients, the problem probably isn't your offer. It's what happens after someone raises their hand.I sat down with David Asarnow, founder of Business Nitrogen, who has helped his clients generate over $750 million in revenue. David has a sharp eye for where the real conversion bottlenecks are hiding, and in this conversation, he got specific about the systems that move people from "interested" to "I'm in."One of his clients had 30+ people register for a live event, seven commit, and only three show up. Before fixing anything else, David fixed that. The result? A simple AI-powered SMS follow-up that asked one open-ended question and changed everything downstream.Here's what we cover:Why your show-up rate is a bigger problem than your lead quality, and what to fix firstHow a simple AI text message after opt-in can double event attendance without extra ad spendThe way David uses voice AI to book appointments and qualify leads before a human ever gets on the phoneWhy making it harder to book a call with you actually improves client qualityThe one thing coaches and consultants should do more of to generate consistent, warm leadsIf you've been wondering why your funnel looks good on paper but isn't producing clients, this episode is worth a listen.Meet David AsarnowDavid Asarnow helps businesses bridge the gap between attention and revenue. As CEO of Business Nitrogen, he’s generated over $750 million in client revenue by building systems that convert clicks into clients through clear messaging, smart follow-up, and applied Awww.davidasarnow.comwww.businessnitrogen.aiFacebook - https://www.facebook.com/RealDavidAsarnowInstagram - https://www.instagram.com/realdavidasarnowLinkedin - https://www.linkedin.com/in/davidasarnow/—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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  Ep. 70 | 5 Real StoryBrand Website Examples That Get Clients (2026) 24.03.2026 26min

  👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesMost visitors decide whether to stay on your website in about five seconds. If your hero section doesn't immediately tell them they're in the right place, they're gone before they ever read what you actually offer.In this episode, I walk through five real client wireframes live, pointing out what's working, what's not, and the specific mistakes I see coaches make over and over again. This is part one of a three-part series, and today we're focusing on the two sections that do the heaviest lifting on your entire site: the hero section and the problem section.Here's what I cover:Why your hero section functions like a freeway billboard and how to write it with that same simplicity and speedThe three most common hero section mistakes coaches make (including the one that accidentally kicks your visitor out of the story entirely)Why naming only the external problem isn't enough and how to pair it with the internal problem so your visitor thinks "how does she know exactly what I'm going through?"Real wireframe examples from five actual clients, including the call to action tweak that doubled one client's assessment signups overnightA practical audit you can run on your own website right now to find the gapsIf your homepage isn't converting the way you hoped, there's a good chance the answer is in these two sections.—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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  Ep. 69 | StoryBrand Your Coaching Business: Getting Started as a New Coach with Mindy Shotwell 17.03.2026 50min

  👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesWhat if the real reason your coaching business feels hard is because your message still feels fuzzy? In this episode, I sit down with Mindy Shotwell as she works through the early stages of building her coaching business using the StoryBrand framework. If you’ve ever struggled to explain what you do, who you help, or why your work matters, this conversation will feel very familiar.Why clarity is often the missing piece for a new coach, not talentHow to stop using vague language and start naming the real problem you solveWhat it looks like to build a coaching business with a stronger message, more confidence, and a clearer path forwardSubscribe and listen if you’re ready to build a StoryBrand coaching business that actually connects.—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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  Ep. 68 | How to Write a Signature Story That Gets Coaching Clients with Rachel Feldman 10.03.2026 33min

  👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesIf your website feels like a digital brochure instead of a client-converting tool, this episode will shift how you think about story forever.In this conversation with Rachel Feldman, I break down what a Signature Story really is and why it’s the foundation of a coaching website that actually books calls. Most coaches make themselves the hero of their own story. That’s the mistake.Your client is the hero. You are the guide.When you position yourself correctly using the StoryBrand framework, everything changes. Your messaging gets clearer. Your website builds trust. And your marketing starts working without constant posting.We also talk about:Why one core story can power your entire marketing strategyHow to structure your homepage so it convertsWhether coaches really need a website in 2026Why funnels without a story fall flatIf you want a website that attracts the right clients and repels the wrong ones, this episode is your starting point.Connect with Rachel Feldmanhttps://rachelafeldman.com/https://instagram.com/rachelafeldmanhttps://www.youtube.com/@yourhealthcoachbiz—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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  Ep. 67 | Enneagram for Leadership: How Founders Can Align Teams and Lead with Confidence with Ali Dunn 03.03.2026 36min

  👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesStrong leadership starts with the same foundation as great brand messaging — understanding what motivates people, not just what they do. In this episode, leadership coach Ali Dunn applies that same StoryBrand clarity to your team: when your people understand their role in the story, your website marketing gets easier, your offers get sharper, and your business finally moves without you carrying everything.Are you leading your team the way they actually want to be led? If you're constantly over-explaining, over-carrying, or over-functioning just to keep things moving, this conversation is going to shift everything.Ali Dunn is a certified IEQ9 Enneagram facilitator who breaks down how understanding motivation — not just behavior — can transform the way you lead. We dig into why teams struggle with alignment, how different personality types respond to feedback, and what founders need to know about burnout, imposter syndrome, and boundaries.In this episode, we cover:- What the Enneagram actually measures and why it matters for leadership- How to motivate different personality types without managing everyone the same way- The hidden connection between burnout, perfectionism, and founder identitySubscribe so you never miss an episode designed to help you lead with clarity and confidence.Meet Ali Dunn: Ali is a leadership coach, speaker, and certified IEQ9 Enneagram facilitator who helps ambitious founders and executives unlock motivation, rewire their work mindset, and lead sustainable businesses. A former Bay Area sales executive, she mixes deep self-awareness with no-fluff tools that drive growth without the grind.https://www.alidunn.com/https://www.instagram.com/enneagrambyali/https://www.linkedin.com/in/alidunncoach/HOW I CAN SUPPORT YOU🤑 Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/📥 Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources🥰 Connect with Kris: https://instagram.com/reddoorstoryLISTEN & SUBSCRIBE:🧡 Apple: https://bit.ly/clickpodcastapple💜 Spotify: https://bit.ly/clickpodcastspotify🎥 YouTube: https://bit.ly/clickpodcastyoutube#StoryBrand #BrandMessaging #WebsiteMarketing #FromClicktoClient #Enneagram #LeadershipCoaching #FounderLife #RedDoorDesigns #KrisJones
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  Ep. 66 | How To Sell Anything Using the StoryBrand Soundbite Strategy in 2026 24.02.2026 21min

  👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesEver freeze up when someone asks, "What do you do?" You're not alone. 82% of coaches fail in their first year, not because they lack talent, but because nobody understands their message. In this episode, I'm breaking down the StoryBrand Soundbite Strategy that transformed my business and hundreds of my clients' businesses.Why your current messaging is creating invisible rejection that's silently costing you clientsThe five soundbites that spell PEACE and how they make the right people stop and say, "That's exactly what I need"The #1 messaging mistake most coaches make (and the simple fix that changes everything)Stop explaining what you do and start attracting clients who already get it. Hit subscribe and listen now!—Book a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesConnect with Krishttps://instagram.com/reddoorstoryhttps://facebook.com/reddoorportlandhttps://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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  Ep. 65 | If You’re Not Seen, You’re Not Hired: The Authority Shortcut with Christine Blosdale 17.02.2026 48min

  👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesAre you really good at what you do but still feel invisible online? If clients can't see you, they can't hire you. I sat down with Christine Blosdale, the Expert Authority Coach, to talk about why so many talented coaches and consultants stay hidden and what to do about it.- The one mindset shift that keeps brilliant experts stuck in the shadows (and how to break free)- Why podcast guesting may be the most underrated strategy for building your personal brand and expert authority- The website mistakes that silently push potential clients away and the simple fixes that build instant trustIf you're tired of being the best-kept secret in your industry, this episode will show you how to step into the spotlight and start attracting the clients you deserve. Hit subscribe and listen now!In this episode:00:00 If You're Not Seen, You're Not Hired03:45 From Hollywood to Expert Authority Coach07:30 The Bottle Effect: Why You Can't See Your Own Genius09:30 How One Client Went from Hidden to Global Brand17:00 Mining for Gold: Finding the Gems in Your Story21:30 Why Writing a Book Builds Instant Authority34:00 Podcast Guesting: The Free Visibility Strategy38:45 3 Website Mistakes That Push Clients AwayMeet Christine BlosdaleChristine Blosdale, also known as The Expert Authority Coach™, is a five-time #1 bestselling author, award-winning radio personality, and the host of The Expert Authority Coach Podcast.With over 25 years of experience in personal branding, magnetic marketing, and multimedia, Christine has helped countless entrepreneurs, coaches, authors, and thought leaders step into their brilliance and become the go-to authority in their field.A former content creator for powerhouses like America Online and Microsoft, Christine brings her signature blend of media savvy and marketing magic to everything she does. Her coaching style is simple, easy, fun - and most importantly, effective.She’s passionate about helping business owners rise, shine, and get seen - turning them from overlooked to in-demand through authentic visibility and confident self-promotion.Official Website http://www.ExpertAuthorityCoach.comLink to buy book The Social Media and Branding Survival Guide https://amzn.to/4plmQl3Claim your FREE Expert Authority Quiz and Call with Christine https://bookme.name/CHRISTINE/free-expert-authority-callLinkedIn https://www.linkedin.com/in/christine-blosdale-579697168/TikTok https://www.tiktok.com/@christineblosdale.com—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesIG: https://instagram.com/reddoorstoryFB: https://facebook.com/reddoorportlandLI: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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  Ep. 64 | Why You're Ashamed of Your Website (And How to Fix It) with Gabriel Flores 10.02.2026 34min

  👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesAre you secretly embarrassed to send people to your website? You're not alone. Most service providers know their site isn't working, but they don't know how to fix it. In this conversation with Gabe Flores on the Shades of Entrepreneurship podcast, I share the storytelling secrets from my new book, From Click to Client.What You'll Learn:✅ The biggest mistake that makes potential clients click away (hint: you're probably the hero when you should be the guide)✅ My 4-step system to transform your website from digital brochure to 24/7 sales machine✅ Simple, story-driven design principles anyone can implement, no design skills requiredYour website should be your top salesperson, not a source of shame. Hit subscribe for more no-fluff strategies to attract dream clients!Connect with Gabe Flores - The Shades of Entrepreneurship PodcastWebsite: https://www.theshadesofe.com/Instagram: https://instagram.com/theshadesofeFacebook: https://facebook.com/theshadesofe—Book a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesConnect with Krishttps://instagram.com/reddoorstoryhttps://facebook.com/reddoorportlandhttps://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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  Ep. 63 | What's Really Blocking Your Coaching Sales (It's Not Strategy) with Kanika Vasudeva 03.02.2026 48min

  Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesEver feel like you're too close to your own business to see what makes you truly special?I sat down with Kanika Vasudeva, an Akashic Records expert who helps coaches shortcut their way to consistent $10-15K months. What she shared about money, purpose, and self-worth completely shifted my perspective.Your deepest gifts often feel "too easy" to recognize as valuable, which is exactly why you need an outside perspective to see your true genius.Money is a frequency of exchange, and when you undercharge, you're actually blocking your client's ability to receive the transformation they need.Your job as a coach isn't to chase clients but to become the lighthouse that draws the right people to you through clarity and confidence.Kanika also shared her powerful personal story of loss and how it led her to discover her life's purpose. If you've been struggling to articulate your value or feel stuck around pricing, this conversation will light the way forward.Hit subscribe and listen now to discover how to step into your purpose and attract clients effortlessly.Meet Kanika VasudevaKanika Vasudeva is an Energy Expansion Mentor who helps visionary leaders, coaches, and entrepreneurs expand their wealth, visibility, and impact without sacrificing joy, relationships, or energy.Through energetic clearing, intuitive coaching, and practical integration, she helps clients release hidden blocks, expand their capacity to receive, and step into lasting confidence and abundance.Her clients create consistent results: more income, recognition, and freedom, because they don’t just shift temporarily, they embody their next level.Website: https://artoflifecenter.com/Instagram: https://www.instagram.com/kanikaenergycoach/LinkedIn: https://www.linkedin.com/in/kanikaenergycoach/—Book a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesConnect with Krishttps://instagram.com/reddoorstoryhttps://facebook.com/reddoorportlandhttps://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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  Ep. 62 | Close More Discovery Calls (Without Being Salesy) 27.01.2026 14min

  👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesEver finish a discovery call feeling great, only to hear "let me think about it" and then... crickets? Most coaches and consultants lose clients on these calls because nobody taught them a structure that makes it easy for people to say yes.I'm sharing the exact 9-step framework I use to close 80% of my discovery calls. No pushing. No convincing. No awkward sales tactics.✅ Learn how to take control of the call in the first 60 seconds so prospects feel guided, not pitched.✅ Discover the "slingshot" technique that helps clients sell themselves on working with you.✅ Find out what to say when someone tells you they "need to think about it" so you never get ghosted again.This story-driven approach positions you as the guide, not the salesperson. The right clients say yes with confidence, and the wrong ones filter themselves out.Hit subscribe and learn how to stop chasing and start closing.HOW I CAN SUPPORT YOU🤑 Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources🥰 Connect on Instagram: https://instagram.com/reddoorstory LISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜 Spotify: https://bit.ly/clickpodcastspotify