The Brian Keane Podcast

Episodi

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  #598: Hormones, ED & Empowerment: A Wide-Ranging Talk w/ Endocrinologist Dr. Mary Ryan 14.09.2026 1h 7min

  Dr Mary Ryan is a Consultant Physician and Endocrinologist and the author of It's Probably Your Hormones. In this episode, she joins Brian Keane for a wide-ranging conversation about hormones, health and empowerment. We explore fasting, weight-loss medication, burnout, low testosterone and erectile dysfunction, alongside the importance of sleep, nutrition and managing stress. Mary discusses why hormone health matters for both men and women, and why shame should never stop someone from asking for help. The conversation also covers grief, resilience, parenting and self-esteem. Mary shares how she prioritises family and her own wellbeing, why boundaries matter, and what she hopes her children learn from her example. 00:00:00 Introduction and becoming more yourself with age 00:05:52 Fasting, skipped meals and meal timing 00:09:11 Weight-loss medication and hormone health 00:15:03 Burnout, chronic fatigue and energy 00:17:44 Low testosterone and blood testing 00:18:47 Erectile dysfunction and removing shame 00:22:39 Mary's book: It's Probably Your Hormones 00:28:22 Sleep and nutrition 00:31:24 Stress, grief and resilience 00:36:42 Parenting, boundaries and self-esteem 00:39:21 Deciding where your energy goes 00:42:31 Creating content that educates 00:45:24 Acute stress, chronic stress and cortisol 00:49:05 Supplements, stimulants and getting the basics right 00:52:52 Common misconceptions about hormones 00:56:00 A holistic approach to hormone health 00:58:38 Listening to your body and allowing rest 01:00:38 Self-love and balanced hormones 01:02:25 Mary's closing message 01:03:00 Teaching children through your example Work with Brian The Circle — Brian's online group business coaching mastermind: https://briankeane.com/online-mastermind Connect with Dr Mary Ryan Website: https://drmaryryan.com/ Instagram: https://www.instagram.com/drmaryryan/ Mary's links: https://linktr.ee/DrMaryRyan Book — It's Probably Your Hormones: https://www.books.ie/it-s-probably-your-hormones Empower Her event — information and tickets: https://www.eventbrite.com/e/empower-her-tickets-1992882152164?aff=oddtdtcreator
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  Why Your Social Media Isn't Growing (And What To Do Instead) 09.09.2026 3min

  Watch the full video on YouTube: You're posting. You're showing up. You're doing everything the gurus tell you to do — and your following isn't moving. It's not the algorithm, it's not luck, and it's not timing. In this video, I break down the three biggest reasons social media accounts stall: 1️⃣ You're optimising for approval, not discovery — creating content for people who already follow you instead of the strangers finding you for the first time. 2️⃣ Your hook isn't earning the next three seconds — most people spend all their creative energy on the middle of the content and none on the first line. 3️⃣ You're inconsistent in a way the algorithm can't reward — consistency of format and frequency, not volume, is what lets the platform learn who to show you to. Fix these three and growth stops feeling like luck. It starts feeling like a system. If you want help building the actual content system behind this — not just posting more, but posting the right things, in the right order, consistently — that's exactly what we work on inside The Circle. Link below, or DM me the word CIRCLE on Instagram and let's talk about whether it's the right fit. https://briankeane.com/mastermind/
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  #597: How to Build an 8 Figure Business That Runs Without You with Entrepreneur Paul J Ryan 07.09.2026 1h 4min

  Paul J Ryan is an entrepreneur and mentor who owns an 8 figure business that runs without him.  After nearly having a heart attack from stress at age 40, Paul explains why the business itself wasn't the source of his stress, it was how he was running it. In today's show, he shares how entrepreneurs can become the biggest bottleneck in their own companies and why building the right culture, leadership team and accountability systems is essential if an owner wants to step back.  We also explore the differences between financial freedom, time freedom and emotional freedom. Paul opens up about the fear and feelings of worthlessness that existed beneath his outward success, and how confronting those emotions changed his relationship with money, business and achievement. Work with me in my business menotorship: https://briankeane.com/mentorship/ Apply to join The Circle: https://briankeane.com/mastermind/ Pauls details: Website: https://www.pauljryan.net/ Podcast: https://open.spotify.com/show/6tl0IEFMnCiHKvWNY4WqJU?si=561a1b10b14b4 d2d Free 30-minute strategy call with Paul: https://calendly.com/inner-entrepreneur-podcast/discovery-call-with-paul-ryan
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  6 Moments That Changed My Life Forever and How to Spot Them In Your Own Life (Solo Mindset) 31.08.2026 1h

  Today's episode is a press-record-and-talk-solo mindset podcast. This has been a crazy year, but there are always nuggets of gold to be found even in the unlikeliest of places.   Today's episode is part of the 'best of' podcast series and first aired 28th December 2020 Shownotes: Brian's Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching Brian's Mastermind The Circle: https://briankeanefitness.com/online-mastermind
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  GLP-1s, AI Coaches & Market Saturation: The 3 Shifts That Could End Your Fitness Business in 2026! 28.08.2026 24min

  Solo raw and unedited episodes about my thoughts on the fitness industry evolution in 2026.  Timestamps:  02:55 Shift 1: The Impact of GLP-1s on Fitness 14:28 Shift 2: The Rise of AI in Coaching 22:36 Shift 3: Navigating Influencer Market Saturation Business Mentorship application:  https://briankeane.com/mentorship/ Circle group mentorship application: https://briankeane.com/mastermind/
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  Why Your Audience Isn't Buying From You (3 Mistakes) 26.08.2026 4min

  In this podcast I break down the 3 mistakes that guarantee you'll build an audience that engages but never buys — and exactly what to do instead to build one that actually converts into paying clients. You'll learn: → Why optimizing for reach kills your sales (and what to optimize for instead) → The difference between fans and an audience that trusts you → Why "no clear next step" is the #1 silent killer of online coaching businesses If you want help building this properly — content strategy, audience growth, offer clarity, and a real client pipeline — that's exactly what we work on inside The Circle. 👉 https://briankeane.com/mastermind/ Watch the full video on YouTube: https://www.youtube.com/watch?v=7NHHHimoz64&t=24s  
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  Health Coach Rebecca Holland on Hormone Balancing Strategies That Help Women lose Weight Permanently and How Cortisol Can Ruin Your Progress! 24.08.2026 50min

  Becca is a hormone balance health coach who specializes in helping women permanently lose weight through different hormone balancing and nutritional strategies. Today's episode is part of the 'best of' podcast series and first aired 17th July 2023. Shownotes: Brian's Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching Brian's Mastermind The Circle: https://briankeanefitness.com/online-mastermind
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  Why Most Online Coaches Stay Stuck at the Same Revenue Level! 19.08.2026 4min

  You're not stuck because you're lazy. You're not stuck because you don't know enough. You're not stuck because the market is too competitive. You're stuck because you keep doing the same things that got you to this level — and expecting them to take you to the next one. In this podcast, I break down the real reason most online coaches plateau at the same revenue level for years, and the specific shifts that actually break through it. If you're a coach or online business owner ready to stop guessing and start scaling with a proven framework, join The Circle — my community for coaches and online business owners building sustainable, profitable businesses. https://briankeane.com/mastermind/ Watch the full video on YouTube: https://www.youtube.com/watch?v=mfr_CsVrO_E&t=9s  
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  Michelle Chalfant on Healing Your Inner Child, Developing Awareness Around Your Feelings and Making Friends With That Mean Inner Voice! 17.08.2026 50min

  Michelle is a licensed therapist, integrated life coach, author and speaker. She is also the host of the Podcast The Adult Chair Podcast where she helps people to become emotionally healthy adults. The Adult Chair model is an integrated approach that will help you recognize how all of your life experiences have shaped you — and then use that awareness to regain control, discover your most authentic self and transform your life! By looking at all of the parts that make up who we are today, we are able to gain greater awareness of why we do what we do, identify conscious and unconscious wounds that hold us back and transform the way these wounds Today's episode is part of the 'best of' podcast series and first aired 31st July 2023. Shownotes: Brian's Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching Brian's Mastermind The Circle: https://briankeanefitness.com/online-mastermind
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  Why Posting More Content Isn't Growing Your Business! 12.08.2026 4min

  Everyone tells you to post more and stay consistent, but more content isn't a strategy, and it's why most coaches and online business owners are stuck. In this podcast I break down the exact content strategy I use to grow my own business and teach inside The Circle: get ruthlessly clear on who you're talking to, create content across three levels, and pick one platform to go deep on before you expand. Apply for The Circle - Group Mentorship: https://briankeane.com/mastermind/ Watch the full video on YouTube: https://www.youtube.com/watch?v=cxUsSeQtxiI&t=36s  
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  My First 100 Mile Ultra Marathon (Jackpot 100 in Las Vegas, Nevada) 10.08.2026 54min

  Today's solo podcast goes through my most recent 100-mile race in Nevada. The Jackpot 100 is a 2.5-mile loop repeated 40 times for a total of 100 miles. It took me 26 hours and 31 minutes to complete. In today's podcast, I go through my training and diet over the past several months, the actual event itself and everything I learnt during and after the ultra marathon.   Today's episode is part of the 'best of' podcast series and first aired 2nd March 2020. Shownotes: Brian's Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching Brian's Mastermind The Circle: https://briankeanefitness.com/online-mastermind
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  Brian Keane - The Fitness Coach's Guide to Beating ChatGPT! 07.08.2026 47min

  My recent appearance with Eric Malzone on the Future of Fitness Podcast. You can subscribe to his show here https://futureoffitness.co/episodes ____________________________________________________________________________________________ Brian Keane has built a fitness empire that most coaches only dream about — four bestselling books, over 580 podcast episodes, a top 0.5% global podcast, and more than a thousand coaches trained through his mentorship programs. But before any of that, he was a primary school teacher who realized twenty minutes into his first day that he'd climbed the wrong ladder entirely. In this conversation, Brian breaks down exactly how fitness entrepreneurs, gym owners, and online coaches can stay relevant — and even thrive — as tools like ChatGPT and Claude start answering the same questions clients used to pay for. He walks through his SCALE framework for building an unshakeable personal brand, why chasing universal likability is killing more coaching businesses than AI ever will, and the wild story of how a plane ride home from an ayahuasca retreat turned into a 16-hour writing session that became his most recent book. Key Takeaways: 🪜 Why Brian walked away from a stable teaching career the moment he realized "the ladder was against the wrong wall" 🤖 The exact reason you can't out-compete ChatGPT or Claude on results — and what to sell instead 🎯 Brian's SCALE framework (Storytelling, Core Offer, Amplify, Leverage, Evolve) for building a business AI can't copy 🥃 Why being "someone's shot of whiskey" beats trying to be everyone's cup of tea in coaching and branding 📈 The real reason his Fitness Business Podcast pre-qualifies clients before they ever book a call 🔥 The Facebook post he almost didn't share — and why it became the most-quoted line in his bestselling book 🌿 How a 3-night ayahuasca retreat led to writing an entire book in a single 16-hour flow state 🤝 Why "authentic connection" — not AI — is what actually keeps Brian up at night in this industry 💡 The one question his mum asked him that changed the entire trajectory of his career
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  How to Scale an Online Coaching Business Without Burning Out! 05.08.2026 4min

  Watch the full video on YouTube: https://www.youtube.com/watch?v=ES9p1S5tO0s&t=3s Most online coaches hit a ceiling. Fully booked, money coming in — but exhausted. The problem isn't your work ethic. It's your model. In this podcast I'm breaking down the 3 steps I used to scale without burning out: 1️⃣ Stop trading time for money — and build one-to-many offers 2️⃣ Build systems, not just skills — so you stop being the bottleneck 3️⃣ Protect your energy like it's your most valuable business asset — because it is
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  Running 230 km Through The Arctic Circle! 03.08.2026 1h 2min

  Running 230 km Through The Arctic Circle!   This is a one take 'press record and talk' episode about my experience running 230km through the Arctic circle. I talk a little about my preparation for the challenge but this episode is heavy on the mindset side of things and focuses heavily on the mental tools I used to get to the finish line after tearing my Achilles 86km from the end.   Today's episode is part of the 'best of' podcast series and first aired 11th March 2019. Shownotes: Brian's Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching Brian's Mastermind The Circle: https://briankeanefitness.com/online-mastermind
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  Can Harry Potter and Lord of the Rings Teach Fitness Coaches More About Marketing Than Business Books? 31.07.2026 20min

  In this strategy session, Brian discusses the importance of storytelling in marketing, particularly in the context of social media. He emphasizes the need for coaches and entrepreneurs to position themselves as guides rather than heroes in their marketing narratives. By sharing personal stories and client successes, they can create engaging content that resonates with potential clients and generates leads. The session also highlights the significance of shifting beliefs and skills to achieve business growth. Chapters 00:00 Introduction to the Strategy Session 00:51 The Power of Storytelling in Marketing 06:07 Positioning: Hero vs. Guide 12:10 Creating Engaging Content for Lead Generation 18:08 Shifting Beliefs and Skills for Success Apply for mentorship:  https://briankeane.com/mentorship/ Apply for The Circle:  https://briankeane.com/mastermind/    
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  How To Get Clients From Content (Without Spending a Single Euro on Ads) 29.07.2026 4min

  Watch the full video on YouTube: https://www.youtube.com/watch?v=EcmBYk8wfmY&t=3s Most business owners think there are only two ways to get clients — paid ads or word of mouth. But there's a third way that most people are sitting on right now and completely underutilising. In this podcast I break down exactly how to turn what you already know into a consistent stream of clients through content — no ad budget required.
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  Human Behavior Expert Dr. John Demartini on Why Inspiration IS NOT Motivation and How Your Highest Values Determine Your Quality of Life! 27.07.2026 46min

  Dr. Demartini is a world-renowned human behavior expert, philosopher and speaker. He has over 4 decades of research across multiple disciplines. His work has been described by students as the "most comprehensive body of work", "an extensive library of wisdom" and "wisdom of the highest and most valuable order" He's an internationally published author, a global educator and the founder of the Demartini Method, a revolutionary tool in modern psychology. His education curriculum ranges from personal growth seminars to corporate empowerment programs. He shares life, business, financial, relationship and leadership empowerment strategies and empowerment tools that have stood the test of time.   Today's episode is part of the 'best of' podcast series and first aired 28th March 2022 Shownotes: Brian's Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching Brian's Mastermind The Circle: https://briankeanefitness.com/online-mastermind
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  The Conditioning You Don't Know You're Carrying and Unlearning Who You Were Told to Be! 24.07.2026 1h 8min

  This was my recent interview on my business mentee and friend Kate Hamilton's podcast.  You can listen to all her other great episodes here.  https://open.spotify.com/show/3Cs5JWdQ4AZQdFe5wAlikh _________________________________________________________ Brian Keane isn't just my mentor — he's the guy who built an online fitness empire before "online fitness empire" was even a category. Four-time bestselling author, podcaster, business coach, and someone who's actually walked the path most people just talk about. In this episode we go deep on the stuff nobody puts on a highlight reel: how growing up shaped his relationship with money, confidence, and proving himself. How he went from teaching to building a fitness business using nothing but video and Snapchat — before either platform was a "strategy." And how audience-led offers like GAIN Body got built in real time, not from a boardroom. We also get into the part most coaches won't say out loud — money as a tool, not a personality trait. Scarcity mindsets. Lifestyle creep. The difference between ethical selling and pressure tactics. And what it actually costs — relationally, mentally — to scale a business without losing yourself in the process. Brian shares his SCALE framework, his book Scaling Your Story, and a free download you can grab here: If you've ever felt the pull between ambition and freedom — this one's for you. Timestamps: 00:00 Welcome and Guest Intro 01:07 Why Brian Now 03:02 Free Book Download 03:52 Starting the Conversation 04:48 Family Values and Security 08:24 Sport and Proving Yourself 12:21 Confidence and Intuition 15:15 Teaching to Fitness Pivot 18:30 Early Social Media Strategy 22:15 Snapchat and Pre Selling 24:26 Kindness Over Numbers 26:40 Ethical Selling and Fit 30:22 Money Mindset Reality Check 34:57 Chasing the Dragon 36:58 Lifestyle Creep and Self Worth 37:57 Money Amplifies You 38:24 Scarcity To Tax Reality 39:22 Social Media Validation Trap 40:36 Freedom Without Fulfillment 42:13 Guilt And Business Pivot 45:43 Mentors Find Your Why 49:15 SCALE Framework Explained 52:42 Paranoia Versus Gratitude 53:47 Grounded Powerhouse Balance 55:39 Success Costs And Tradeoffs 01:05:40 Side Jobs To Buy Time 01:09:15 Book Plug And Wrap Up
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  Why Your Content Isn't Converting to Clients (And How to Fix It) 22.07.2026 6min

  Watch the full video on YouTube: https://www.youtube.com/watch?v=x0dUTdtAVdA&t=1s You're showing up, creating content, and putting in the work — but the clients aren't coming. The problem isn't your consistency, your niche, or a saturated market. It's three specific mistakes that most online business owners never fix. In this podcast I break down exactly why your content isn't converting and the shifts that turn it into a real client pipeline.  
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  5X Fittest Man on Earth Mat Fraser on Why Suffering Makes You Stronger, Using The F*ck You Mentality and How Hard Work Pays Off! 20.07.2026 41min

  Mathew Fraser is the 5X Fittest Man on Earth: the most successful and dominant CrossFit athlete in history, a 5-time CrossFit Games Champion (2016, 2017, 2018, 2019 & 2020) and the only 6 time individual podium finisher. Prior to his CrossFit career, Fraser was also the 2009 Junior National Champion Weightlifter and son of Olympic athletes. Mat's journey to success is characterized by adversity, including fighting his way back to fitness after breaking his back in a training accident aged 19. Mat now shares his fitness secrets and insights across social media to a following of 2.4 million avid fans and Instagram followers. Today's episode is part of the 'best of' podcast series and first aired 21ST March 2022 Shownotes: Brian's Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching Brian's Mastermind The Circle: https://briankeanefitness.com/online-mastermind