Greg Lav

Episodi

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  Inside Bloom CEO’s Private Home Gym 05.10.2026 19min

  Welcome to my $1 million dollar private home gym. This space isn’t just about lifting it about staying sharp, healthy, and locked in while building business and life. I’m walking you through my favorite equipment, how I actually use it day to day, and why taking care of your body pays off way beyond fitness.Uploaded 26-02-26You’ll see everything from strength gear to recovery tools like my hyperbaric chamber, red light sauna, cold plunge, and what’s basically turned into a full wellness sanctuary in the backyard. If you’re into fitness, wellness, entrepreneurship, or high-performance routines, this is a real look behind the scenes. If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.#MarketingStrategy #InfluencerMarketing #BusinessGrowth #CEOInsights #greglav CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglav/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  $1B CEO: 8 rules I wish I knew in my 20s 05.10.2026 31min

  Most people don’t have an ambition problem. They have a focus problem.Uploaded 05-09-26They’re busy, constantly starting new things, chasing cheap dopamine, saying yes to everything, and wondering why nothing is compounding.A real generational run is built differently.It’s built by learning how to say no. Studying people who are already winning. Doing what you said you were going to do. Staying consistent long enough for your routines to compound. Chasing fulfillment instead of instant validation. And having the patience to stop restarting every six months.In this video, I’m breaking down some of the biggest lessons I’ve learned over the last decade of building Bloom and pursuing my own moonshot.We get into focus, discipline, consistency, productivity, routines, delayed gratification, learning from other entrepreneurs, and why so many ambitious people stay stuck even though they feel like they’re working all the time.If you’re in your 20s or 30s building a business, growing a brand, trying to become an entrepreneur, or simply trying to become more disciplined and productive, this is for you.The biggest lesson: your life is going to compound in the direction of what you repeatedly do. Make sure you’re consistent with the right things.Follow along here:https://www.instagram.com/greglav/This is business and life strategy for founders, entrepreneurs, brand builders, ecommerce operators, creators, and anyone chasing real long-term growth. We cover how to stay focused, build discipline, improve productivity, create better routines, avoid cheap dopamine, learn from successful entrepreneurs, stay consistent, and build something meaningful over a long enough period of time for it to compound.My name is Greg Lav. I’m the CEO and co-founder of Bloom. I’m making these videos to pass down the lessons I’ve had to learn the hard way so the next generation of entrepreneurs can be further ahead in their own ten-year journey.Subscribe if you’re on your own generational run.00:00 — Why your “moonshot” matters02:56 — Learn to say no05:53 — Learn from example08:44 — Don’t LARP someone’s life today. Study what got them there.10:00 — Do what you say you’re going to do11:35 — Consistency is key12:45 — You are the result of your routines16:39 — Chase real dopamine18:44 — Stop starting new things21:36 — Hard work still wins Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  What Sacrificing my 20s got me… 05.10.2026 20min

  You do not need your entire life to change your entire life.Uploaded 29-07-26You need one decade.One 10-year generational run where you stop negotiating with your potential, lock in, and become the person capable of building the life you actually want.For me, that decade was my 20s.It was not a straight line. For years, we looked like we had no idea what we were doing—because we didn’t. We were making embarrassing content, selling digital products, learning business through failure, and taking swings while almost everyone around us questioned the path.But we kept going.Now at 31, I’m in Greece with my wife, my best friend, our families, and the people I built Bloom with. Not because we got lucky, and not because the road was easy.It happened because we committed to the run.This video is about what becomes possible when you give one decade everything you have. It is about building discipline, staying in the arena, refusing to take your foot off the gas, and understanding that your 20s are not something to waste or sacrifice.They are something to invest.You may not know exactly how long it will take. You may not see results in year one, two, three, or four. But ten years of focused effort can change your life, your family, and every generation that comes after you.You only need one generational run.The question is whether you are willing to start yours.Travel Agency that made everything smooth - https://www.instagram.com/wagnerbespoke?igsh=NmUwOXMwdzhqbnhjCHAPTERS00:00 — You Only Need One Decade00:29 — The Life Built by the Run01:31 — Realizing What Is Possible02:12 — The Years Nobody Sees04:36 — Ten Years Can Change Everything05:26 — Building During the Run06:02 — Influence, Brand, and Long-Term Vision07:49 — Creating a Life You Can Sustain09:32 — Discipline Is Built, Not Given10:27 — Where Our Generational Run Started11:38 — Why People Stop After They Win12:47 — Staying Locked In After Success14:13 — Invest Your 20s15:29 — The Run Is Worth It Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Bloom’s CEO Did It - Why Not You? 05.10.2026 21min

  Great Conversation with the guys at @SweatEquityPodcast Go check out the teams latest episode!Uploaded 12-02-26CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.Target Call Here : https://www.instagram.com/reel/DSi3zlrDfiA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3DWe started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglav/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  $1B CEO: "We signed $100m deals at this show in LA" 05.10.2026 21min

  https://www.instagram.com/greglavslife/?hl=enUploaded 27-03-26I spent 72 hours at Expo West 2026 in Anaheim, California, and it reminded me how big the wellness and CPG world really is.This is the biggest event of the year for natural products, supplements, and consumer brands. Founders, retailers like Amazon, Walmart, and Target, and thousands of entrepreneurs all come together in one place. We walked the floor, met people building amazing things, and showed off Bloom’s nutrition and soda products.What stood out most wasn’t just business. It was seeing how many people are out there building something real. Some founders I met were under 25 already running multi-million-dollar brands. It makes you realize how much opportunity is still out there.This video is a behind-the-scenes look at what Natural Products Expo West 2026 actually feels like.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.00:00 A Different Kind of Expo Trip00:51 The Portfolio Nobody Talks About02:44 Reset Before a 13-Hour Expo Day04:00 The Biggest CPG Event Begins04:37 Inside Bloom’s Giant Expo Booth05:34 Three Years in Making06:09 18-Year-Old Founder’s Insane Play08:03 Build for One Customer First10:53 Why Expos Don’t Close Deals14:02 Kids Running Million Dollar Brands15:26 The Truth About Founder Loneliness16:14 CPG Leaders All in One Hotel Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  I promised myself i’d own this 05.10.2026 8min

  I promised myself I’d own this one day… and today it finally happened.In this episode, I take delivery of one of the most iconic cars ever made — the Mercedes-Benz SLS AMG Black Series. This moment is more than just picking up a car. It’s about keeping promises to yourself, staying disciplined, and putting in the work even when nobody is watching.Uploaded 06-03-26From the first time I saw this car to the moment the keys hit my hand, this has been years in the making. If you’re building something, chasing a goal, or trying to level up your life or business, this one’s for you.Nothing about this journey is overnight. But if you stay consistent, the things you once dreamed about eventually become real. follow along- https://www.instagram.com/greglav/Subscribe for more videos about entrepreneurship, discipline, business, and the journey of building something meaningful.#Entrepreneurship #businessjourney #MercedesSLS #AMG #SuccessMindset #CarDelivery 00:00 Car Delivery Day00:35 Renntech Tune Power01:08 Black Series History ️01:31 SLS Black Series Specs01:51 Car Journey02:43 Market Value Insight03:27 Driving Experience ️03:55 Modern Car Contrast04:32 Daily Business Tasks04:51 Community Gratitude Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The Raw Founder Conversations You Never See 05.10.2026 29min

  I take you behind the scenes while we’re in LA building Bloom in real time. Visiting other founders like ⁨@George.Heaton⁩ the founder of REPRESENT and founders of @based breaking down what’s actually driving growth right now. Uploaded 02-04-26I talk through how we scaled from a niche women’s fitness pre-workout into a national energy drink and soda platform, why speed to market beats perfect packaging, and how TikTok creators, Amazon strategy, and partnerships are fueling momentum. I also share how I think about choosing product categories, hiring people stronger than me, building stress tolerance through fitness, and why your environment matters more than you think as a founder. This is the real operating mindset behind how we built Bloom into a $100M+ wellness platform.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.00:00 What I’d Tell Myself 10 Years Ago00:31 The Rule That Built Bloom Faster00:48 Inside a Private Jet Work Trip02:05 Why Private Travel Changes Output02:48 The Amazon Move Changing Everything03:20 Why TikTok Is Exploding for Bloom04:30 Packaging Mistakes Founders Make05:10 The Logo Trick That Builds Brands07:02 Buying the Right Gift as a Founder08:42 Touring a Founder’s LA Headquarters10:07 Picking Categories That Actually Win11:25 How We Bootstrapped to $180M12:20 Hire People Smarter Than You13:20 The Truth About “Growth Hacks”15:15 Start Small, Then Scale Massive17:05 Becoming #1 on Amazon (For Real)18:09 Fitness Built My Stress Advantage18:44 Best Cities for Entrepreneurs20:55 Your Environment Shapes Your Future21:05 The New Bloom Pop Strategy22:10 Building a Brand Your Family Uses Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  If You’re a Nobody But You Have Ambition, Watch This 04.10.2026 29min

  What if the biggest risk in your life isn’t failure — it’s regret?Uploaded 16-09-26Seven years ago, Greg Levesque was a nobody with a 2.4 GPA, no money, and no idea how dramatically his life could change. Today, after building Bloom alongside his wife into one of the fastest-growing beverage brands in America, he’s sharing the lessons that shaped the journey.Follow along: https://www.instagram.com/greglav/In this episode, Greg breaks down what it actually takes to pursue something bigger:• Stick to the plan, not your mood• Use being unknown as your advantage• Stop taking advice from people who haven’t done what you’re trying to do• Learn to take L’s without becoming cautious• Accept that bigger goals come with bigger problems• Stop chasing a finish line and start building a life of pursuitYour life can look completely different two years from now.Take your ambition, point it in the right direction, and go after your moonshot.CHAPTERS:0:00 The Cost of Regret2:43 Stick to the Plan, Not Your Mood5:35 The Superpower of Being a Nobody7:30 Stop Listening to Everyone’s Opinions9:06 Stop Obsessing Over Winning and Losing11:58 Never Apologize for Your Ambition14:25 Choose Your Hard15:16 Become a Firefighter16:54 There Is No Finish Line19:00 You Never Start From Zero Again20:37 The Lonely Road of Pursuit21:26 Go After Your MoonshotSubscribe and join a community of people choosing their moonshots over regret. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  $1B CEO: This was my Biggest Unlock 04.10.2026 8min

  Most people are not failing because they lack talent.Uploaded 26-07-26They are failing because they were taught to think too small.Somewhere along the way, ambition became something people felt like they needed to apologize for. We were told to be realistic, be content, and stop wanting more. I think that is completely backwards.I would not have built Bloom, helped grow it into a business doing over $600 million a year, or become the man I am today without setting goals that forced me to grow.In this video, I break down the six biggest lessons that have shaped the way I set goals and actually follow through on them.We talk about why you should not feel guilty for wanting more, how to separate who you are today from who you are becoming, why goals are not finish lines, and why announcing your goals can create the accountability you need to actually achieve them.I also share how I think about vision boards, measurable goals, and the smaller goals that eventually lead to something much bigger.I did not start Bloom by saying I was going to beat Monster or Red Bull. I started by seeing an opportunity in the pre-workout space that I thought we could take advantage of. That small goal led to the next one, and over time, those goals became much bigger.That is how this works.You do not need to wake up tomorrow and build a $100 million company. You need to set the next goal that moves you forward, accomplish it, and keep raising the standard.If you are an entrepreneur, creator, or someone who knows they are capable of more, this video is for you.My goal with this channel is simple: pass down everything I am learning to the next generation of entrepreneurs.Subscribe for new videos every week.00:00 Why Goals Matter00:36 Stop Feeling Guilty for Wanting More01:38 Be Proud of Who You Are Becoming02:41 Goals Are Not Finish Lines03:20 Announce Your Goals04:10 Vision Boards vs. Measurable Goals04:53 Start With Smaller Goals05:46 Go After Your Moonshot#Entrepreneurship #GoalSetting #Business #Mindset #SelfDevelopment #Bloom Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Million Dollar Convos with Serial Entrepreneur 04.10.2026 19min

  A behind-the-scenes look at real conversations shaping modern marketing with Eric HinmanIn this episode, we break down what’s actually working in marketing today. From brand positioning to the evolving role of influencers. Then we head into my office for a high-level discussion covering retail strategy, Sam’s Club opportunities, and how influencer partnerships are driving serious growth.Uploaded 18-02-26If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.#MarketingStrategy #InfluencerMarketing #BusinessGrowth #CEOInsightsCEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.Target Call Here : https://www.instagram.com/reel/DSi3zlrDfiA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3DWe started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglav/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  $1B CEO - The Secret City Where Deals Get Made 04.10.2026 15min

  This is 24 hours of high-level conversations with entrepreneurs who are actually building, moments that reminded me why the work matters, and a look at a milestone I've been working toward for a long time.If you're chasing something big a business, a life, a version of yourself you haven't met yet this one's for you.Uploaded 11-03-26If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglavslife/?hl=#MarketingStrategy #BusinessGrowth #CEOInsights #greglav https://www.instagram.com/greglavslife/?hl=00:00 Aspen New Home00:55 Networking Event03:46 Aspen Entrepreneurship04:30 Wifey on Slopes04:58 French Fry Adverts05:37 Best Restaurant ️06:20 Kimosabi's Brand ️06:39 Platform Office Visit07:04 CPG Brand Networking07:23 Think Bigger07:49 Aspen Weekend Vibes ️08:06 Meet up with Ian Fonz08:38 Protein Ice Cream Biz08:52 Launch in Wegman's, Target, central market09:22 Acne Transformation09:57 Military to Creator ️10:35 New Video Coming Soon Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How I Built a $1B Brand in My 20s 04.10.2026 37min

  I break down the biggest lessons I learned building a billion-dollar brand in my 20s and what actually mattered, what didn’t, and what I’d do differently if I were starting again today. I share the mindset shifts, risks, and decisions that helped me grow faster as an entrepreneur so you can avoid common mistakes and move forward with clarity earlier in your journey.Uploaded 10-04-26My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from DTC online sales to retail shelves nationwide (Target, Walmart, Sams Club + more). Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglav/00:00 Why This Changes Everything 02:54 Lesson 1: Level Up the Game You’re Playing08:30 Lesson 2: Focus Is King17:38 Lesson 3+4: Stay Ready So You Don’t Need to Get Ready18:05 Lesson 5: Discipline Creates Opportunity19:20 Lesson 6: Change Your Environment to Change Your Life21:24 Lesson 7: Build in Public to Open Doors24:35 Lesson 8: Don’t Reinvent the Wheel26:40 Lesson 9: Connect the Dots Over Time28:20 Lesson 10: Go After Moonshots Only29:40 Final Message: Level Up Every Six Months Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How to Launch a Product Without a Following (What Actually Works) 04.10.2026 36min

  Out in New York working with our team on 2027 strategy, retail expansion, flavor launches, and distribution inside Walmart, Target, and bodegas across the city.Once you're in 50,000+ stores, growth isn’t about getting distribution anymore, it’s about winning placement inside every store.Uploaded 17-04-26In this episode we break down:- how brands actually scale inside Walmart and Target- what most founders get wrong about distribution- why content creators are the new growth engine- how influencer marketing replaced traditional ads- how to launch a product without an audience- why flavor still drives everything in CPGWe also met early-stage founders in NYC and talked through what it takes to go from 0 traction in today’s market.If you're building a brand right now, drop your questions below. I’ll answer them in the next vlog.00:00 The Week That Changes Everything00:31 Inside 2027 Strategy Meetings in NYC03:17 When Distribution Becomes Chess, Not Checkers04:03 Meeting NYC Street Interview Creators05:18 There’s No Finish Line in Business06:39 Launching Shirley Temple in New York08:04 Why NYC Requires a Different Distribution Strategy08:42 Building Something Your Kids Will Watch One Day09:14 Inside 13,000 NYC Bodegas 10:13 Designing Products That Stand Out on Shelves11:04 Mentoring the Next Generation of Founders13:53 How to Launch a Brand Without an Audience18:39 The Hardest Part of Building a Personal Brand Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  What a $1B CEO Actually Does in a Day 04.10.2026 33min

  Most people think business growth needs to feel exciting every day.It doesn’t.Uploaded 22-08-26A real generational run is usually built in the boring reps: 0.7% better this week, one more product launch, one more smart distribution decision, one more year of locking in when nobody else can see it yet.In this video, I’m taking you inside a day running Bloom from early workouts and major partner meetings to the real operator conversations behind scaling a brand. We get into what progress actually looks like, why product accessibility matters, how we’re thinking about TikTok Shop, creator partnerships, innovation, long-term distribution, and the relationship sacrifices that come with going all-in on a serious venture.If you’re building a business, growing a brand, trying to scale e-commerce, or just figuring out how to stay locked in when the results are still invisible this is for you.The biggest lesson: stop chasing the flashy short-term win at the expense of the thing that will still matter ten years from now. Follow along here: https://www.instagram.com/greglav/This is business strategy for founders, entrepreneurs, brand builders, ecommerce operators, consumer packaged goods founders, and anyone chasing real long-term growth. We cover how to compound small gains, scale retail distribution, grow on TikTok Shop, increase average order value with bundles, launch new products, build creator communities, and think like an operator instead of chasing quick validation.My name is Greg Lav. I’m the CEO and co-founder of Bloom. This channel is about building businesses, learning the hard lessons faster, and passing the baton to the next generation of entrepreneurs.Subscribe if you’re on your own generational run.Chapters00:00 The Truth About a Generational Run00:40 Why Your Five-Mile Radius Is Holding You Back01:22 How Bloom Scaled to 50,000 Retail Doors03:20 The Distribution Lesson Most Brands Miss05:14 Buying Back Time as a Founder06:24 Why 0.7% Growth Is a Massive Win10:33 The Best Time to Take a Big Brand Risk11:36 How We Sold 1 Million Units on TikTok Shop13:05 The TikTok Shop Playbook: Launches, Bundles and AOV18:00 Why We’re Betting on Real Creators Over AI Content21:12 What Going All-In Does to Your Relationships25:36 Short-Term Wins vs. the Shelf Space That Lasts Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Two generations of TikTok Millionaires 04.10.2026 34min

  I sat down with Alankar, CEO/Co-founder of BASED, and this conversation was packed with real insight on what it actually takes to build a brand that matters.Uploaded 17-03-26We got into how BASED started as a side project, the early mistakes of building a product as complete rookies, why community beats shortcuts, and how branding, positioning, and focus can make or break a company. Alankar also broke down the importance of choosing the right brand name, building with long-term thinking, navigating growth without letting ego get in the way, and what it looks like to lead a fast-growing company in your 20s.This episode also dives into entrepreneurship, product development, team building, fatherhood, discipline, marketing strategy, supply chain problems, consumer expectations, and the mindset required to build something huge without relying on hacks or gimmicks.If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglavslife/?hl=#MarketingStrategy #BusinessGrowth #CEOInsights #greglav https://www.instagram.com/greglavslife/?hl=00:00 Building Something Big00:23 Uninspired Growth00:51 Side Project Origin01:37 Lance Baker's Skill01:57 Early Content Creation02:48 Entrepreneurial Path03:49 Faceless Content Power04:16 Early Product Struggles06:11 Brand Name Importance ️06:49 Meaning of 'Based'07:17 Search Engine Power08:41 Credibility and Branding09:23 Personal Brand Evolution09:53 Business Brainstorming10:55 Team Growth and Standards11:54 Work-Life Integration ️12:57 Strategic Decisions13:31 Fatherhood Reflections14:22 Responsibility Role14:49 Discipline Necessity15:17 Gated Community Life15:58 Aspen Crowd16:33 Focus Importance17:37 Team Structure18:23 Hiking Trail View19:28 Business Relationship20:13 Industry Disruption20:37 Growth Throttling21:41 Short-Term Thinking23:11 Product Volatility24:43 Consumer Expectations25:15 Licensing Strategy27:02 Supply Chain Issues Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Unlocking a Huge Opportunity 04.10.2026 25min

  What does it actually take to launch a consumer brand in a new country?Uploaded 20-06-26In this video, I take you behind the scenes of Bloom's UK launch and share what it looks like to expand a brand internationally in today's digital world.My name is Greg Lav, CEO and Co-Founder of Bloom Nutrition. This vlog follows a full day in London as we meet with journalists, visit retail partners, sit down with the TikTok team, explore distribution opportunities, and discuss the future of global commerce.For years, I viewed international expansion as something that would happen naturally through social media demand. But after spending time on the ground in the UK, seeing the opportunities firsthand, and meeting the people helping us build the brand overseas, I realized how much bigger the opportunity really is.I share lessons on:- Launching a consumer brand internationally- Building a retail strategy that actually works- Why point-of-sale placement matters- The future of TikTok Shop and social commerce- Using influencer marketing to scale a business- Expanding beyond the United States- How global trends spread through social media- Why speed is a competitive advantage- Mental health and entrepreneurship- Building a modern consumer brand in 2026Whether you're building a startup, launching a product, growing an e-commerce brand, creating content, or dreaming of taking your business global, I hope this video gives you a real look at what's possible.If you're interested in entrepreneurship, business strategy, marketing, brand building, consumer products, retail, social commerce, content creation, and scaling companies, you're in the right place.#LondonVlog #Entrepreneurship #ProductLaunch #Entrepreneurship #FinancialFreedom #BusinessGrowth #StartupLife #MillionaireMindset #FounderLife #PersonalBrand #WealthBuilding #CreatorEconomy #BusinessStrategy #ProductLaunch #EcommerceBusiness #MarketingStrategy #YoungEntrepreneur #LondonVlog Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices