Marketing O'Clock - Digital Marketing News

Episodi

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  Grand Theft Content. Meta Updates Terms For Business Accounts. 19.10.2026 57min

  This week on Marketing O’Clock, Meta has new Take it or Leave it terms for business accounts. Google Ads’ Channel Prioritization isn’t as great as it sounds. Plus, Google is poisoning the SERPS for rank trackers. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle Ads is rolling out two new controls, channel prioritization and budget allocation - 5:37OpenAI Drops UTM Parameters From ChatGPT Results (GPT-6) - 13:06Meta’s new commercial terms will allow the scraping of news sites, legal experts say - 15:06Poisoned Google SERPs - 19:25 Third-Party Google Rank Tracking Struggling Now - 21:33🛠️ Cool Tool - 22:14🔥 Take of the Week - 24:57⚡ Lightning Round ⚡ Paid - 27:28Organic - 37:55Social - 49:14⚙️ Working hard, or Hardly Working - 53:18🔎 ICYMI - 54:05🧠 Must Read Marketing Article of the Week - 55:11
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  UGC in the SERPs & You Can Now Preview AI Generated Assets for AI Max campaigns EP 454 12.10.2026 49min

  Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsAdvertising week updates - 4:07Preview the assets generated by AI for your AI Max campaigns before launching - 10:03Google has launched a UGC fresh data program - 11:52🛠️ Cool Tool - 13:22🔥 Take of the Week - 15:01⚡ Lightning Round ⚡ Paid - 21:26Organic - 30:55Social - 36:42⚙️ Working hard, or Hardly Working - 39:29🔎 ICYMI - 42:32🧠 Must Read Marketing Article of the Week - 44:29
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  AI in Search Is Snatching Up Clicks. Are Users Or Publishers Actually Benefiting? 05.10.2026 50min

  This week on Marketing O’Clock: Studies are investigating how AI in Search is affecting users and publishers, and how the technology is changing the digital information ecosystem. Plus, OpenAI introduces its new AI agent.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsAI in Search isn't good for any of us - 3:12Google Ads Sitelinks within AI Mode? - 10:01DOTS - 10:53More Studies on AI - 13:32🛠️ Cool Tool - 21:04🔥 Take of the Week - 22:21⚡ Lightning Round ⚡ Paid - 23:35Organic - 33:41Social - 38:54⚙️ Working hard, or Hardly Working - 44:31🔎 ICYMI - 46:12🧠 Must Read Marketing Article of the Week - 47:47
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  YouTube’s New Tools May Just Help YOU Get Discovered & Make More Money 🫵 28.09.2026 1h

  This week on Marketing O’Clock: From auto-dubbing for livestreams, new universal shopping tags, and beyond, YouTube rolled out multiple new tools that may ultimately help creators. Plus, Google’s guidance update said that bidding strategies in Smart Bidding can take around 50 conversions.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsLots of new announcements from YouTube - 4:52Google Ads Smart Bidding Update - 10:23Google Ads Introduces a Multisource Conversion - 11:50🛠️ Cool Tool - 12:56🔥 Take of the Week - 13:37⚡ Lightning Round ⚡ Paid - 16:38Organic - 26:54Social - 44:18⚙️ Working hard, or Hardly Working - 53:36🔎 ICYMI - 55:38🧠 Must Read Marketing Article of the Week - 56:32
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  Is the Saying Now “Do Pay the Messenger”? Google Says Maybe With AI Contribution Pilot 21.09.2026 1h 28min

  This week on Marketing O’Clock: Google is testing out its AI Contribution Pilot, which pays publishers for AI’s use of their content. Plus, learn more about the reasoning behind Judge Brinkema’s U.S. v. Google adtech remedies opinion. Get a Free Audit - https://marketingoclock.com/free-ppc-audit/Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main Newsgoogle is paying publishers for use of their content in AI experiences - 4:14Sponsored Agents for ChatGPT Ads - 8:52Google Ad Tech Monopoly Remedies - 14:54🛠️ Cool Tool - 19:11🔥 Take of the Week - 20:46⚡ Lightning Round ⚡ Paid - 23:24Organic - 45:00Social - 59:48⚙️ Working hard, or Hardly Working - 1:02:14🔎 ICYMI - 1:05:19🧠 Must Read Marketing Article of the Week - 1:06:00An interview with Anthony Higman - 1:07:32
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  The EU’s DMA Changes Lead to a Google Search All-Time Low 😳 14.09.2026 56min

  This week on Marketing O’Clock: The changes from the European Union’s Digital Markets Act have resulted in what Google called “the largest reduction in quality of service” for Google Search in its 29-year history. Plus, two Google Ads features are coming: Local Customer Optimization and Store Sales in Data Manager. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsMuse AI Agent by Meta - 3:57Introducing two features for multi-location retailers, restaurants and local services - 7:08Google rolls out its Digital Markets Act changes in Europe - 10:33🛠️ Cool Tool - 12:57🔥 Take of the Week - 14:49⚡ Lightning Round ⚡ Paid - 16:00Organic - 29:26Social - 43:09⚙️ Working hard, or Hardly Working - 49:13🔎 ICYMI - 51:40🧠 Must Read Marketing Article of the Week - 53:03
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  Google’s Ad Tech Business: Staying Together (Maybe) Forever 07.09.2026 53min

  Judge Rules Against Google’s Ad Tech Business Breaking Up | EP. 449This week on Marketing O’Clock: A federal judge ruled against Google’s ad tech business having to break up, though they ordered that the platform end its practices which depress ad rates for web publishers. Plus, there’s a new automated campaign creation feature on Google Ads. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsJudge Rules Google Ad Tech Business Won't Be Broken Up - 3:52CHatGPT ads manager plugin - 8:04Google is pushing conversational campaign creation - 9:26🛠️ Cool Tool - 11:11🔥 Take of the Week - 12:06⚡ Lightning Round ⚡ Paid - 14:21Organic - 28:19Social - 36:03⚙️ Working hard, or Hardly Working - 43:50🔎 ICYMI - 47:44🧠 Must Read Marketing Article of the Week - 49:23
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  We’ll /goto a World With Google Search’s /goto Tracking Parameters 31.08.2026 47min

  This week on Marketing O’Clock: Google Search will be releasing its /goto parameters. Google says it’s rolling this out to protect its services and users from different forms of abuse. Plus, it seems Google’s testing a new Alpha setting in Google Ads accounts. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsIntense ranking losses across 20 industries - 4:05Google started testing not showing the URL in the title link - 5:40New Alpha setting in Google Ads - 10:51🛠️ Cool Tool - 12:10🔥 Take of the Week - 12:52⚡ Lightning Round ⚡ Paid - 15:15Organic - 26:20Social - 41:48⚙️ Working hard, or Hardly Working - 41:48🔎 ICYMI - 43:47🧠 Must Read Marketing Article of the Week - 45:44
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  Microsoft’s AI Max Is Going All Around the Globe 🌎 24.08.2026 59min

  This week on Marketing O’Clock: Microsoft is now starting to roll out AI Max worldwide. The feature is meant to help improve campaign performance by using Microsoft AI to locate other high-intent queries and more. Plus, Microsoft Advertising sent out emails last week with an important announcement about Max CPC bidding. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsMicrosoft is rolling out AI Max globally! - 7:38Microsoft Advertising Max CPC Won't Be Available For New Campaigns On Oct 1 - 11:09August 2026 Google Spam Update Quick Facts - 12:36🛠️ Cool Tool - 16:41🔥 Take of the Week - 19:19⚡ Lightning Round ⚡ Paid - 20:58Organic - 32:19Social - 41:37⚙️ Working hard, or Hardly Working - 46:35🔎 ICYMI - 52:25🧠 Must Read Marketing Article of the Week - 55:21
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  Google Will Be Removing Campaign-Level Targeting From Search Campaigns on Search and AI Max | EP 446 17.08.2026 1h 10min

  Google Will Be Removing Campaign-Level Targeting From Search Campaigns on Search and AI Max | EP. 446This week on Marketing O’Clock: Starting in late September, Google is removing campaign-level language targeting for Search campaigns from AI Max and Search. Plus, Google’s Ask Advisor feature will be getting new agentic capabilities across certain Google platforms.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsRolling out in September - 5:59Google is bringing automated dashboards & conversational reporting - 10:17Google's bidding update is here - 12:20Google lowers subscriber requirements for search profiles - 17:00Google Home Page Create Images, Ask About Files & Brainstorm Buttons - 18:22🛠️ Cool Tool - 20:08🔥 Take of the Week - 21:09⚡ Lightning Round ⚡ Paid - 22:37Organic - 30:54Social - 42:19⚙️ Working hard, or Hardly Working - 47:55🔎 ICYMI - 51:20🧠 Must Read Marketing Article of the Week - 52:17
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  ATTENTION 🚨: This Deal Is Ending Soon… (At Least According To Google’s Deal Ends Feature) 10.08.2026 49min

  This week on Marketing O’Clock: Google's new experimental specialized feature, Deal Ends Annotation, is within Product Listing Ads in Merchant Center. According to Google, this feature emphasizes “time-sensitive discounts that create a sense of urgency for shoppers.” Plus, learn about another option in Customer Acquisition. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock ------------------------------------------------------------------------Intro - 00:00📰 Main NewsTesting“deal ends” annotations in merchant center - 8:04google ads Customer acquisition now has a third option - 9:28🛠️ Cool Tool - 11:03🔥 Take of the Week - 12:22⚡ Lightning Round ⚡ Paid - 13:33Organic - 26:25Social - 33:03⚙️ Working hard, or Hardly Working - 43:08🔎 ICYMI - 45:15🧠 Must Read Marketing Article of the Week - 46:22
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  Read the Sign 🪧… Google Lets Advertisers Add AI Label to Content 03.08.2026 1h 14min

  This week on Marketing O’Clock: With Google’s newly rolled-out AI content label update, advertisers can directly add text or visual labels, or turn on a new AI label setting across platforms. Plus, Google’s Platform Properties tool is live globally. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle AI Content labels in asset studio - 6:25Meta ads news - 8:53Google Platform Properties are fully live - 10:47Google shopping ads with AI generated descriptions - 13:31🛠️ Cool Tool - 18:17🔥 Take of the Week - 19:51⚡ Lightning Round ⚡ Paid - 21:44Organic - 34:15Social - 44:49⚙️ Working hard, or Hardly Working - 48:04🔎 ICYMI - 49:38🧠 Must Read Marketing Article of the Week - 50:56
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  Billions of AI Search Clicks (and Billions of Distractions?) 27.07.2026 1h 5min

  Google’s AI Search Is Sending "Billions of Clicks", But Is This Metric Accurately Highlighting Its “Success”? | EP. 443This week on Marketing O’Clock: While Google celebrates AI Search sending billions of clicks to “websites” every week, other sources are highlighting some problems with the feature. Plus, Local Services Ads are moving into Google Ads’ User Interface.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsLSA’s are moving into the Google Ads UI - 4:13Google Ads roll out a new brand report - 7:25“Google is sending Billions of clicks to websites” - 8:39🛠️ Cool Tool - 19:37🔥 Take of the Week - 20:36⚡ Lightning Round ⚡ Paid - 22:21Organic -30:40Social - 38:58⚙️ Working hard, or Hardly Working - 42:24🔎 ICYMI - 45:48🧠 Must Read Marketing Article of the Week - 48:34
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  Let’s Get Ready To Battle ⚔️… Google Ad’s Bidding Update Stirs Up Marketers 20.07.2026 1h 10min

  This week on Marketing O’Clock: Google Ads’ August bidding update is causing tension in the marketing world and leaving clarification to be desired. Plus, for Google Image Search’s 25th anniversary, Google changed its homepage from a clean image search box to a gallery.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle revamped the Google Image Search home page - 4:37Smart Bidding update Drama - 7:17Google Merchant Center AI Performance Insights For AI Mode & AI Overviews - 39:31🛠️ Cool Tool - 41:29🔥 Take of the Week - 42:24⚡ Lightning Round ⚡ Paid - 44:39Organic - 55:15Social - 57:23⚙️ Working hard, or Hardly Working - 1:02:48🔎 ICYMI - 1:06:41🧠 Must Read Marketing Article of the Week - 1:07:42
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  Console Yourself—Your Social Stats Have Arrived to GSC 13.07.2026 51min

  This week on Marketing O’Clock: Google Search Console is introducing social performance reporting for Instagram, TikTok, X, and YouTube. Plus, Google Ads is changing bidding for budget-limited campaigns, and a new "Visit site" button is appearing in desktop search ads.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle search console can now show you search performance for your Instagram, TikTok, X, and Youtube content! - 4:07Google Ads Makes Changes to Bidding for Campaigns Limited by Budget - 6:14New "Visit Site" button in the Google SERPs - 17:05🛠️ Cool Tool -18:33🔥 Take of the Week - 20:07⚡ Lightning Round ⚡ Paid - 22:48Organic - 34:51Social - 38:42⚙️ Working hard, or Hardly Working - 42:57🔎 ICYMI - 45:55🧠 Must Read Marketing Article of the Week - 47:21
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  DMCA TAKEDOWN 🤼 … But Not Really (Kinda) 06.07.2026 52min

  This week on Marketing O’Clock: DMCA request forms are supposed to help you remove copyright-infringing content, but with fraudulent requests, content owned by the original publisher is being targeted, too. Plus, Google Ads is testing placing AI-generated summaries under descriptions.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle ads tests AI generated Summaries Under Descriptions - 5:16Fraudulent DMCA Takedowns Wreak Havoc In Google Search - 12:36Microsoft ads are introducing Performance Max experiments! - 16:43🛠️ Cool Tool - 18:38🔥 Take of the Week -19:26⚡ Lightning Round ⚡ Paid - 20:31Organic - 31:31Social - 42:28⚙️ Working hard, or Hardly Working - 47:01🔎 ICYMI - 48:37🧠 Must Read Marketing Article of the Week - 49:18
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  STRONG Opinions on Google Ads’ “Strongest Match” Label Tests 29.06.2026 47min

  This week on Marketing O’Clock: Google Ads is testing Strong Match labels, with the top ad getting labeled “✓✓Strongest Match” and the 2nd highest ad a "✓ Strong Match." These new tests are stirring up some expert voices in the marketing world. Plus, Max Conversions for Standard Shopping is coming (again). Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGreg was right! - 5:14Google is testing "Strongest match" or "Strong match" label to certain Search ads. - 7:53Meta Advertisers rejoice - a legit new feature is coming that will allow users to BOOK AN APPOINTMENT - 16:27Some major new for the ecomm people of the world - 19:49🛠️ Cool Tool - 20:44🔥 Take of the Week - 21:58⚡ Lightning Round ⚡ Paid - 23:54Organic - 31:04Social - 36:31⚙️ Working hard, or Hardly Working - 40:44🔎 ICYMI - 43:58🧠 Must Read Marketing Article of the Week - 45:03
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  AI Mode News From Google! (and Meta?) 🤔 22.06.2026 1h

  This week on Marketing O’Clock: Google Search is pushing out Information agents within AI Mode for a fee within Google AI Ultra subscription plans. Plus, Meta announced that they’re adding new AI-powered options on Facebook. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsMicrosoft is launching Product Explorer - 4:15Enter Information Agents for AI Mode - 5:46Meta is changing the game - 9:53🛠️ Cool Tool - 13:07🔥 Take of the Week - 14:22⚡ Lightning Round ⚡ Paid - 16:50Organic - 33:01Social - 42:36⚙️ Working hard, or Hardly Working - 52:22🔎 ICYMI - 55:35🧠 Must Read Marketing Article of the Week - 57:37
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  In a SNAP! 🫰 OpenAI’s New Beta Ads Manager Tool Will Create Ads From Individual Catalog Items Automatically 14.06.2026 51min

  This week on Marketing O’Clock: OpenAI announced the launch of product feeds, a new beta Ads Manager tool that will allow retail advertisers to upload product feeds and to create ads from individual catalog items automatically. Plus, Google’s testing a new style of sponsored carousels in the images tab of Search.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsOpenAI launches product feed ads in Ads Manager beta - 4:57IMAGE ASSETS - 6:44The Reckoning is coming - 8:39🛠️ Cool Tool - 12:15🔥 Take of the Week - 13:08⚡ Lightning Round ⚡ Paid - 15:11Organic - 29:38Social - 37:54⚙️ Working hard, or Hardly Working - 43:47🔎 ICYMI - 47:32🧠 Must Read Marketing Article of the Week - 48:35
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  New Search Gen AI Performance Reports Are Heading to Search Console | EP. 436 08.06.2026 50min

  This week on Marketing O’Clock: Google’s new Search Generative AI Performance Reports are starting to head to Search Console; while limited to certain UK-based sites now, this feature will eventually be global. Maggie Humphrey - PMAX vs Standard Shopping: Driving Ecommerce Growth in Google Ads-https://speakerdeck.com/mhumprey/pmax-vs-standard-shopping-driving-ecommerce-growth-in-google-ads-smx-advanced-2026Plus, hear from some of the leading voices in the marketing world who were present at SMX Advanced! Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsBIG announcement from Google - 3:15Google has launched a built in lead management tool - 6:46Google Search Profiles: Publisher Profile Pages Officially Live - 9:48🛠️ Cool Tool -14:48🔥 Take of the Week - 15:55⚡ Lightning Round ⚡ Paid - 17:03Organic - 28:28Social - 36:22⚙️ Working hard, or Hardly Working - 41:40🔎 ICYMI - 42:56🧠 Must Read Marketing Article of the Week -45:31