Aesthetic Intelligence
Pauline Brown
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Pauline Brown, former head of LVMH North America and Harvard Business School professor, hosts conversations exploring the intersection of creativity, culture, and commerce. Since 2017, the show has offered insights from leaders in arts, business, and design. Produced by SiriusXM, new episodes are released weekly. The podcast also invites listeners to follow Pauline's additional writing on Substack.
Episoade
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The Art of Listening to Your Body and Reinventing Your Life 03.08.2026 52minAfter three decades as a highly successful investment portfolio manager, Larissa Roesch made an unexpected decision: she walked away from her career without knowing what would come next.What followed was a "year of listening" that led her to Ayurveda, the 5,000-year-old Indian tradition centered on restoring balance, not just treating symptoms.In this episode, Pauline and Larissa explore the courage it takes to reinvent yourself in midlife, why health should be personalized rather than prescriptive, and how modern life disconnects us from the signals our bodies are sending. They also discuss the limits of optimization culture and the links between digestion, sleep, energy, and emotional well-being.Whether you're curious about holistic wellness or contemplating your own next chapter, this conversation is a reminder that the most meaningful step forward often begins with the simple act of listening: to your body, your intuition, and the possibilities around you. -
Inside A. Lange & Söhne: CEO Wilhelm Schmid on Why Mechanical Watches Still Matter 13.07.2026 52minIn this episode, Pauline sits down with Wilhelm Schmid, CEO of A. Lange & Söhne, one of the world's most revered luxury watch brands, for a fascinating conversation about craftsmanship, history, and the enduring appeal of mechanical timepieces.From the company's founding in 1845 in the Kingdom of Saxony, through its expropriation under communist rule, to its remarkable revival after German reunification, Wilhelm shares the extraordinary story of a brand that has become synonymous with precision, craftsmanship, and timeless design.Together, Pauline and Wilhelm explore how German engineering and aesthetics shaped Lange's distinctive identity and how the brand is drawing a new generation of enthusiasts in search of heritage, authenticity, and meaning. They also discuss the impact of AI on the traditional watch industry, the emotional value of objects made by human hands, and why the best investments in luxury are measured not by financial returns but the joy they bring their owners.The conversation offers a rare look inside one of the world's finest watch manufactures along with insights into how a world-class brand can be revived and sustained in the modern era. -
Beyond the Bottle: The New World of Scent with Fragrance Expert Paul Austin 12.07.2026 53minIn this episode, Pauline sits down with fragrance expert and brand strategist Paul Austin for a fascinating conversation about the power of scent and how it can be used to enrich human experience and enhance brand equity.Drawing on more than three decades in the industry, Paul explains how scent has evolved beyond personal fragrance to become an essential part of hospitality, retail, fashion, museums, and other cultural experiences.Together, they explore why fragrance is enjoying such a remarkable renaissance, how our sense of smell uniquely connects to memory and emotion, and why younger generations are embracing fragrance as a form of personal expression and cultural identity.The conversation also examines the rise of niche brands, the art of creating olfactory identities, and the effect of AI on fragrance development and marketing. Along the way, Paul offers sensory interpretations of destinations like Marrakech, Tokyo, New York, and Jaipur, illustrating how scent can capture the essence of a place in ways that words cannot.The episode offers a rare glimpse into one of the world's oldest and most enigmatic luxury sectors, while exploring a core tenet of Aesthetic Intelligence: that our senses profoundly shape how we experience the world, connect with others, and create meaning. -
60 And Still Becoming: A Conversation with Dartmouth Classmates 21.06.2026 53minWhat happens when a group of college classmates reunites at age 60?In this special episode, Pauline is joined in the studio by three classmates - Perla Delson, Regina Glocker, and Judith Greenberg - for a candid conversation about identity, aging, friendship, and aspiration.Reflecting on four decades of life since graduation, they explore what it means to enter a new chapter. How their perceptions of themselves and others have changed with age? Which dreams they've fulfilled ... and which ones still beckon? How their families, careers, setbacks, and reinventions have shaped the women they are today?Their stories remind us that aging is not simply about growing older. It's also about becoming more fully ourselves. -
Inside Gstaad Palace: Why Old-World Hospitality Still Matters 23.05.2026 51minIn this episode, Pauline sits down with Andrea Scherz, third generation owner and steward of the legendary Gstaad Palace in Switzerland, for a fascinating conversation about luxury, legacy, and the enduring appeal of old-world hospitality. From the hotel’s origins in the early 1900s to its evolution into one of the world’s most iconic hotels, Andrea shares the remarkable history and philosophy that have shaped the Palace for more than a century.Together, Pauline and Andrea explore what makes experiences feel truly luxurious in today’s world and why timeless elegance and genuine human connection matter more than ever. They discuss how the Gstaad Palace continues to captivate new generations of travelers, how AI and technology are reshaping hospitality behind the scenes, why family run hotels possess advantages that large chains cannot replicate, and why younger generations are increasingly drawn to places with character, history, and soul.The conversation offers a rare glimpse into a world where elegance, storytelling, and human touch still reign supreme. -
The Evolution of Aesthetic Tastes through Wine & Spirits 10.05.2026 53minIn this episode, Pauline Brown uncorks the fascinating history of wine and spirits through the lens of societal taste and cultural values, tracing how trends in alcohol consumption have mirrored the aspirations, anxieties, identities, and status symbols of each era. From the secrecy and rebellion of Prohibition era speakeasies to today’s highly curated, Instagram worthy cocktail culture, she reveals that what we choose to drink has always been driven by far more than flavor.During the segment, Pauline explores how alcohol evolved from a moral controversy into a symbol of sophistication, performance, wellness, and self expression, reflecting broader shifts in fashion, luxury, media, nightlife, and consumer culture. Why did martinis define the 1950s? How did Absolut Vodka transform packaging into art? And why are younger generations increasingly drawn to nonalcoholic spirits and what Pauline calls “optimized indulgence”?The conversation concludes with reflections on today’s rapidly evolving landscape, one shaped by wellness culture, hyper personalization, mindful consumption, and identity-driven choices, and examines how these forces are redefining nightlife, rituals, and even the meaning of pleasure itself.Blending cultural analysis, trend forecasting, psychology, and historical storytelling, this episode offers a new framework for understanding not only wine and spirits, but the broader evolution of human taste and what it reveals about who we are still becoming. -
The Re-Enchantment of Travel: The Legacy of César Ritz (Part 2 of 2) 25.04.2026 27minIn Part 2 of this series, Pauline shifts from critique to possibility, exploring how the travel experience might be reinvented. She does so by looking back to one of the original architects of luxury travel, César Ritz, founder of The Ritz-Carlton.At a time when travel feels increasingly transactional and depleted, Mr. Ritz remains a powerful and enduring symbol. Rising from humble beginnings in rural Switzerland, he redefined hospitality in the late 19th century by anticipating guests’ needs and elevating service into an art form.Pauline unpacks what made him exceptional. It was not just attention to detail, but his understanding that luxury, at its core, is about feelings and sensations. From lighting and spatial design to social choreography and personalized touches, every element of his hotels was designed to elicit ease, dignity, and delight.But his story also carries a cautionary note. The same sensitivity and perfectionism that made him a visionary ultimately led to burnout and depression, revealing the human cost of his relentless drive and uncompromising standards.Building on the themes from Part 1, Pauline makes the case that restoring beauty, care, and intentionality to modern travel is not about returning to the past, but about reclaiming what made travel magical in the first place. -
The Disenchantment of Modern Travel (Part 1 of a 2-Part Series) 25.04.2026 27minIn this episode (the first of a two-part series on travel), Pauline examines how modern travel - once defined by elegance, discovery, and anticipation - has devolved into a series of friction-filled, dehumanizing transactions.She explores the forces driving this decline, including: the financialization of the travel industry, an obsession with price over value, the rise of algorithm-driven processes, and the mounting strain of mass tourism on infrastructure.From crowded airports and invasive security to harsh lighting, industrialized food, and homogenized destinations, nearly every touchpoint seems to have lost its sense of delight.But this segment isn’t just a critique; it’s a call to action. Pauline offers practical, low-lift ways the industry could restore humanity and aesthetic richness to the travel experience.The problem isn’t scale or accessibility; it’s lack of care. With renewed intention, Pauline believes travel can once again become meaningful, memorable, and even magical. -
The Blobification of Car Design 18.04.2026 53minIn this solo episode, Pauline takes on an unexpected subject: car design. Drawing on her background in ' the Business of Aesthetics' - and her consulting work with major automakers - she explores what she calls the “blobification” of cars: the growing sameness, softness, and visual boredom of today’s vehicles. Pauline argues that cars have lost much of their emotional and cultural expressiveness, becoming increasingly shaped by engineering efficiency, software logic, and global market convergence rather than bold aesthetic vision.Using a sweeping historical lens, Pauline walks listeners through nine eras of automotive design, from the utilitarian machinery of the original Model T to the flamboyant chrome-and-tailfin exuberance of the 1950s, the rebellious muscle cars of the '60s, the anxious downsizing of the '70s, and the rounded “jelly bean” forms that emerged in the '90s and matured into today’s EV minimalism. Along the way, Pauline discusses how car designs mirror the social mood of their time. But this episode is not just a history lesson; it’s a critique. Pauline examines how the industry’s design culture, long dominated by engineering-driven male archetypes, has flattened distinction across brands, countries, and customer groups. She reflects on the shrinking gap between masculine and feminine preferences, the fading of national design identities, and the way cars today feel less like statements of taste and more like standardized software platforms on wheels. Even color, once a vivid marker of individuality, has largely disappeared into a grayscale landscape.At the same time, Pauline offers a vision for what could come next, calling for cars that feel more human, expressive, emotionally resonant, and inspiring. -
Barbie and the Making of a Myth: A Conversation with Author Tarpley Hitt 29.03.2026 53minIn this episode, Pauline sits down with Tarpley Hitt, author of Barbie Land: The Unauthorized History, to unpack the cultural staying power of America’s most famous doll. What begins as a conversation about Barbie’s origins leads into a broader discussion about aesthetics, archetypes, and why certain icons endure long after their commercial peak. Together, Pauline and Tarpley explore how Barbie became more than a toy: it's a symbol of commodified femininity, and the enduring power (and contradiction) of myth-making in a consumer-driven world.Tarpley shares the surprising backstory behind Barbie’s creation, including the doll’s roots in a German predecessor and the outsized role of Mattel’s ambitious and controversial leadership. The conversation traces Barbie’s evolution from a highly stylized adult doll into a sprawling lifestyle brand, revealing how much of her success came not from the doll itself, but from the endless world of accessories, identities, and aspirations built around her. The episode also examines how Barbie reflects broader social currents - from feminism and body image to consumer culture and global manufacturing - and they consider why and how she has survived cultural backlash, shifting norms, and changing retail landscapes in a way few other brands have.By the end, the discussion becomes a larger meditation on dolls, projection, aspiration, and identity - why humans have always made miniature versions of themselves, and what those figures reveal about the societies that create them. -
Ice Cream Inc.: A Conversation with David Stein and Sasha Grutman on Branding, Culture, and Connection 22.03.2026 53minIn this episode, Pauline dives into the sweet world of ice cream - an industry that's far more complex than it appears. Joined by longtime ice cream entrepreneur David Stein and discerning foodie Sasha Grutman, the conversation explores how frozen desserts evolved from local dairy byproducts into a multi‑billion‑dollar business shaped by shifts in branding, packaging, communications, and culture.The discussion traces the breakthrough innovation in 1973 by Steve Herrell, founder of Steve’s Ice Cream, whose mix‑in concept revolutionized the category, and how Ben & Jerry’s later amplified that idea with playful flavor names and an iconic visual identity. Together, they discuss how ice cream grew from a childhood treat into a social experience - one that thrives on creativity, novelty, and storytelling.The episode also examines the rise and fall of “better‑for‑you” brands like Halo Top and the growing influence of plant‑based and artisanal brands, highlighting how consumer tastes continue to evolve.Tune in to discover why ice cream is more than a dessert; it's a reflection of our never-ending craving for joy, fun, and connection. -
How Heat (and Sweat) Can Transform Our Health: A Conversation with Science Writer Bill Gifford 07.03.2026 53minPauline welcomes bestselling health & wellness writer Bill Gifford (co-author of Outlive) to discuss his latest book, Hotwired: How the Hidden Power of Heat Makes Us Stronger. In this conversation, Bill makes the case that sweating is an evolutionary superpower and explains why our modern, climate-controlled lives may be undermining our overall wellbeing.The conversation moves beyond health fads and clichés and dives into the science of heat exposure - from saunas and hot baths to hot yoga - explaining why and how it supports cardiovascular health and improves mental health.Pauline and Bill also explore the aesthetics of heat rituals, from contemporary bathhouses and sauna design to long-standing traditions like Japanese onsen, Moroccan hammams, and Native American sweat lodges.And yes, Bill offers a candid critique of the cold-plunge trend, along with a practical litmus test for navigating wellness hype. (Hint: start with what’s free, foundational, and already built into our biology.)Tune in and heat up your own approach to better living. -
The Art and Science of Curating Your Closet: A Conversation with Caroline Gardner of The RealReal 21.02.2026 53minIn this episode, Pauline sits down with longtime friend Caroline Gardner, Head of Integrated Brand Marketing at The RealReal, to explore what happens when we treat our closets less like storage units and more like living archives of identity.Together, they unpack the hidden logic of luxury resale: why certain items retain value (and most don’t); how cultural relevance and condition affect pricing; and how generational shifts are elevating the desirability of “secondhand” fashion.They conclude with practical (and surprising) advice for aligning who you with how you present yourself; for distinguishing taste vs. trend, and for curating your own “aesthetically intelligent closet." -
The Sisterhood That Built Beauty: Inside the Cosmetic Industry’s Most Powerful Women’s Network 09.02.2026 52minIn this episode, Pauline sits down with two dynamic leaders from the beauty industry for a wide-ranging conversation about women, visibility, and leadership. She is joined by Carlotta Jacobson, former President of Cosmetic Executive Women (CEW), and her successor, Elana Szyfer, a longtime industry leader who has just taken the reins at CEW and is laying out a bold vision for its next chapter.Together, they discuss how CEW built something truly special: a sisterhood where fierce competitors come together as allies, where leadership is defined by achievement, and where visibility supports advancement.The conversation looks both backward and forward, reflecting on the founding of CEW more than a half-century ago, while examining how careers are changing, how professional communities are evolving, and how the new generation of leaders is reshaping the industry.If you’re curious to learn how one group of women transformed an entire industry - and, along the way, expanded the opportunities for countless other women - this episode is a must-listen. -
A Century of Style, Struggle and Survival: The Neiman Marcus Story 08.02.2026 53minThis is the third installment of Luxe Stories, a standalone podcast series (distinct from Pauline’s regular show) that takes a deep look at the remarkable histories of iconic luxury brands and how they evolved over time. In this episode, Pauline explores the story of America’s leading luxury department store, Neiman Marcus. Drawing on her own experience as a longtime vendor, partner, and former board member, she examines the company not just as a retailer, but as a cultural force that helped shape how luxury has been perceived and experienced here in the United States. The episode traces Neiman Marcus’s journey from its origins in early-1900s Dallas to its place in today’s rapidly changing landscape.At the heart of the story are the elements that define every great, enduring brand: the cultural context in which it was born, the people who built it, and the ideas that shaped it. Listeners are introduced to Neiman's three founders: Herbert Marcus, his sister Carrie Marcus Neiman, and her husband, Abraham Lincoln Neiman. Pauline focuses primarily on Carrie, whose instinct for style, quality, and innovation laid the foundation for modern American fashion. Carrie's influence, together with Herbert’s operational discipline, transformed the retailer from a single successful store into a nationally recognized commercial and cultural institution.The episode also examines pivotal moments that could have ended the business but instead made it stronger - from a devastating early fire to decades-later mergers that reshaped its structure and leadership. Through each era, Neiman Marcus showed how creativity, resilience, and agility allowed it to adapt to changing circumstances, while its heritage and culture preserved its core values.The story of Neiman Marcus offers lessons not only for luxury marketers, but for anyone interested in how organizations evolve and endure across generations. More than a corporate history, Luxe Stories asks a larger question: what allows a brand to outlive its founders, its owners, and even its original business model? And why, despite decades of upheaval, the Neiman Marcus legacy still matters today? While this episode does not explore the company’s current bankruptcy, it leaves listeners wondering whether today’s owners and leaders can summon the same creativity, discipline, and judgment that once enabled Neiman Marcus to overcome its greatest challenges. -
The Politics and Personality of Fonts: A Conversation with Graphic Artist Andrew Theodore 25.01.2026 52minIn this episode, Pauline dives into the surprisingly powerful world of typography with Los Angeles–based art director and type specialist Andrew Theodore. Together, they explore how fonts signal trust, authority, and “expensive” and discuss the different effects of serif vs. sans serif, round vs. angular forms, and digitally generated vs. handwritten type. The conversation concludes with simple, practical ways listeners can sharpen their “type eye” and learn to decode what brands are saying before they say a word. -
Why Libraries Still Matter: A Conversation with NYC's Chief Librarian Brian Bannon 07.01.2026 53minOn this episode, Pauline sits down with Brian Bannon, Chief Librarian of New York City (yes, he oversees 88 branches across all five boroughs) for a fascinating look at how libraries are being reinvented - and why they may be more important today than ever.Together, they unpack the library as today’s ultimate “third space”: part community hub, part cultural institution, part digital lifeline. Brian shares how great branches are designed not just to function well, but to feel welcoming and how collections are curated to reflect both cultural conversation and what readers genuinely devour, from romance and fantasy to literary fiction.They also dive into one of the most timely debates in modern reading: audiobooks. Brian explains why listening to a book isn’t “cheating,” how neuroscience supports reading with our ears (and even our fingers, through braille), and why audio may be key to rebuilding a culture of deep reading in an otherwise distracted world.Plus: the “Amazon effect,” the rise of BookTok and book influencers, surprising things libraries lend beyond books, and a forward-looking case for why libraries remain one of the last free, public spaces built for learning, creativity, and real human connection. -
Seeing the Extraordinary in the Ordinary: a Conversation with MoMA's Paola Antonelli on Design and Desire 22.12.2025 53minIn this episode, Pauline sits down with Paola Antonelli, the visionary Senior Curator of Architecture & Design and founding Director of Research & Development at the Museum of Modern Art, whose career has been dedicated to helping people see the extraordinary in the ordinary.Antonelli challenges the idea that great design is about perfection. Instead, she argues, it’s about intention: function with a point of view. From jolie-laide objects we can’t stop staring at (yes, the Cybertruck) to the lasting joy of a Vespa, she argues that the opposite of beauty isn’t ugliness; it's indifference.Together, Pauline and Paola explore secondhand fashion, the sensory limits of “pixel taste,” and why social media demands a stronger critical spine. A playful “design redemption” lightning round reveals the hidden genius of everyday objects—from shopping carts to traffic dividers—before closing with a provocative look at what meaningful design will become by the year 2050.Curious to understand the difference between art and design - and why it matters? Tune in for this masterclass in Aesthetic Intelligence. -
The New Leadership Playbook with Alexis Barber and Cedoni Francis 27.11.2025 53minTwo former Googlers-turned-creators join Pauline to discuss the new leadership playbook in this creator-driven economy.In this episode, Pauline sits down with lifestyle influencer and author Alexis Barber (Too Smart For This) and digital creator and Columbia Business School student Cedoni Francis (“the luxurious big sister you never had”) to talk about:How their early careers at Google and YouTube prepared them to build and scale their own creator businessesWhy “shamelessness” became their secret weapon in launching their personal brandsWhat it really means to bet big on yourself—and how they protect their mental health while always being “on”The hidden costs of influencing, from pricey apartments and beauty treatments to GLP-1s and other investments required to “look the part”How status, success, and power are being redefined for a new generation of women -
Taste as Capital with Brand Strategist Ana Andjelic 25.11.2025 53minIn this episode, Pauline sits down with sociologist, brand strategist, and author Ana Andjelic (The Business of Aspiration, The Sociology of Business) to unpack how power, status, and culture shape today’s most coveted brands.They explore Pierre Bourdieu’s “invisible currencies” – economic, cultural, social, and symbolic capital – and why taste is increasingly the real status marker. From Hermès, Prada, Ferrari, to Harvard University, they examine how the world's most desirable brands build entire worlds, not just products, and how analog experiences are regaining value in this hyper-digital age.
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