The Creator Room

Episoade

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  How she lost Doraemon & then built a 6M+ YouTube Empire | ft. Sonal Kaushal 03.10.2026 1h 15min

  You've heard Sonal Kaushal's voice in some of India's most loved characters. But Sonal Kaushal's journey goes far beyond voice acting.Sonal Kaushal joins Bijay Gautam, Founder of LeverageX, on Digitek Presents The Creator Room to talk about her journey from child artist to professional voice over artist, YouTube creator and entrepreneur.In this episode, Sonal shares her experience in voice acting, dubbing, content creation, personal branding and building multiple income streams.In this episode, we talk about:Sonal Kaushal's journey from child artist to voice over artist.Being replaced as the voice of Doraemon and the fan petition that followed.The thank you video that crossed 10 million views in one day.How to become a voice over artist and build a career in voice acting.Why Sonal believes voice artists should build a public identity and not remain faceless.How The Kapil Sharma Show changed Sonal Kaushal's career.How Sonal Kaushal built the Motormouth Show and her presence as a creator.How she turned voice acting into multiple income streams through YouTube, podcasts, brand deals and events.Why building a creator identity can create opportunities beyond your primary skill.From voice acting and dubbing to YouTube, personal branding and monetization, Sonal shares how she turned her voice into a career and built opportunities around her skills.If you want to become a voice over artist, learn voice acting, explore dubbing as a career, improve your voice over skills, build a personal brand or understand how creators monetize their skills, this conversation with Sonal Kaushal is for you.About Sonal KaushalSonal Kaushal is a Mumbai based voice artist who began her career as a child artist on Doordarshan. She has voiced numerous animated characters, including Doraemon, Chhota Bheem, Pikachu, Arya Stark from Game of Thrones and Rani from The Bandits of Golak, and has also worked on characters from popular shows and franchises such as Aladdin and Powerpuff Girls. She has built a creator presence through YouTube, vlogs and the Motormouth Show.Chapters:00:00 — Intro02:08 — Sonal's Most Famous Character04:02 — Why She Left Doraemon05:55 — Dubbing On Doordarshan06:58 — Her One-Sided Bond With Fans09:45 — Creating Her Own Character14:30 — What She Got Paid For Doraemon17:16 — The Kapil Sharma Moment25:43 — Creator vs. Voice Artist: Pay Gap29:12 — Meeting Bhuvan Bam37:59 — Life As A Voice Artist49:44 — Voice Artist Techniques 01:02:34 — What Creators Can Learn From Her01:06:32 — Sonal's Income Streams01:13:10 — Bijay's Advice For Sonal --------------------------------------------About The Creator Room:The Creator Room is India's business-first creator show where we go deep with top creators on monetization, strategy, team building, and the real challenges behind their success. No fluff, no gossip but just honest conversations about revenue, growth, platforms, and what it takes to build a sustainable creator business. Subscribe for frameworks and insights you can actually use. #TheCreatorRoom ----------------------------------------Social Media:Instagram: https://www.instagram.com/the_creator_room/X: https://x.com/thecreatorroom
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  Mythpat shares his content journey like never before 26.09.2026 1h 26min

  Try vidIQ's Boost Plan at 90% OFF https://ep.lvgx.in/ep-39Mythpat once went six months without checking his YouTube analytics out of pure fear. The video he made because he was too scared to upload on his main channel? It hit 66 million views. And the moment he stopped chasing subscriber numbers was the moment his content actually got better.In this episode of The Creator Room, Mithilesh Patankar (Mythpat) and Urmila Lawekar two of India's most loved gaming and lifestyle creators pull back the curtain on the emotional, unfiltered reality of building a channel for nine years straight.Inside this conversation:→ Why Mythpat avoided his analytics for six months?→ The fear-driven decision that led to his biggest video ever.→ Why Mythpat doesn't chase views and monitor analytics→ How structural change helped Mythpat produced more creative videos→ The budget of shooting GTA Vice City in Miami→ why Mythpat started him second channel MythPlaysIf you're building a channel, managing creative burnout, or just want to understand what actually sustains a nine-year career on YouTube this one's deeply honest.🎙️ The Creator Room🎧 New episodes every week hit subscribeTimestamps:00:00 - Intro01:34 - MrBeast taught him to aim big02:48 - MythPat & Urmila, now a company04:40 - Biggest lesson from MrBeast7:56 - Is 100M possible in India?12:01 - Does he even check analytics?13:50 - His biggest mistake16:25 - How MythPlays began20:13 - Shooting GTA Vice City IRL23:15 - Life after 10 million subs26:40 - The #1 thing in gaming28:12 - The face reveal30:55 - 5hrs of gameplay → 50 min cut33:18 - Avoiding controversy & hate35:17 - Same on-camera and off-camera39:58 - YouTube's watchtime blunder45:40 - BTS: GTA Vice City IRL46:55 - Why Urmila prefers shorts53:55 - Size of MythPat's team54:28 - Raj Shamani's team size55:23 - What his manager actually does56:55 - The cost of saying no1:02:32 - On couple content1:04:31 - His ideation process1:06:51 - Cost per video1:09:13 - Financial planning1:13:13 - Why he's hyped for GTA 61:18:36 - What's next for MythPat--------------------------------------------About The Creator Room:The Creator Room is India's business-first creator show where we go deep with top creators on monetization, strategy, team building, and the real challenges behind their success. No fluff, no gossip but just honest conversations about revenue, growth, platforms, and what it takes to build a sustainable creator business. Subscribe for frameworks and insights you can actually use. #TheCreatorRoom ----------------------------------------Social Media:Instagram: https://www.instagram.com/the_creator_room/X: https://x.com/thecreatorroom
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  How Gaurav Thakur built 5 YouTube channels to millions of subscribers? 05.09.2026 56min

  Gaurav Thakur, founder of Getsetfly, joins Bijay Gautam, founder of LeverageX Media, on Digitek presents The Creator Room to break down the science behind building a massive YouTube audience.From starting with a science channel to branching into geopolitics, current affairs, and social issues, Gaurav shares the frameworks behind understanding audience psychology, finding content gaps, engineering scripts, and building a scalable content operation.In this episode, we discuss:-Why starting with a strong core and branching into adjacent categories can help creators scale multiple YouTube channels.-How to understand audience identity, emotions, and the deeper reasons why people choose to watch a particular piece of content.-Why “research is queen, content is king” and how Gaurav uses first-principles thinking, YouTube data, and global content research to identify opportunities.-How Gaurav structures complex educational content around causal chains, original models, and a clear “spine” that gives every video a core takeaway.-Gaurav’s framework for creators entering the AGI era: understand your unique value and continuously evolve through an action-data-feedback loop.-Why consistency and long-term positioning matter more than simply chasing followers and short-term growth.-How creators can build trust by staying authentic to their identity instead of over-optimizing for perception and PR.Whether you're a creator, entrepreneur, content strategist, or curious about how large educational YouTube channels are built, this conversation offers practical insights into audience psychology, content strategy, storytelling, and building a scalable creator business.About Gaurav ThakurGaurav Thakur is a prominent Indian educational content creator, YouTuber, and entrepreneur. He is best known as the creator of Getsetfly Media, a large-scale new-age digital media company, and for hosting highly popular channels centered on science, space, geopolitics, and human psychology.He is the creator behind @GetsetflySCIENCE (8 Million subscribers) and Gaurav Thakur (6.5 Million subscribers), with multiple YouTube channels reaching millions of viewers.Chapters:00:00 – Introduction01:09 – How Gaurav Thakur Built Multiple Million-Subscriber Channels03:40 – How Audience Identity Shapes Content05:29 – How to Understand What Your Audience Wants10:18 – How Gaurav Finds & Plans Content Ideas15:10 – Inside Gaurav’s Content Production Process20:21 – What Is “Script Engineering”?29:18 – How Creators Can Prepare for the AGI Era33:15 – How to Find Your Niche & Positioning in the AGI Era40:15 – The Content Framework Gaurav Follows43:15 – The Reality of Building a Creator Business With Family48:41 – How Important Is Personal Branding for Creators?52:53 – Gaurav Thakur’s Message to Aspiring Creators54:48 – Closing--------------------------------------------About The Creator Room:The Creator Room is India's business-first creator show where we go deep with top creators on monetization, strategy, team building, and the real challenges behind their success. No fluff, no gossip but just honest conversations about revenue, growth, platforms, and what it takes to build a sustainable creator business. Subscribe for frameworks and insights you can actually use. #TheCreatorRoom ----------------------------------------Social Media:Instagram: https://www.instagram.com/the_creator_room/X: https://x.com/thecreatorroom
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  Why Zero1 by Zerodha quietly stopped funding creators | ft. Prateek Singh 26.08.2026 1h 5min

  Prateek Singh, Founder & CEO at LearnApp & Zero1 by Zerodha, joins Bijay Gautam, founder of LeverageX Media, on Digitek presents The Creator Room to break down how to build modern financial media. From partnering with Zerodha to experimenting with creator programs, Prateek shares the playbook behind financial storytelling, building scalable internal operations, and turning complex finance topics into engaging content.In this episode, we discuss:Why treating financial content as education instead of marketing builds long-term audience trust.How Zero1 approaches experiment-driven business models, creator partnerships, and knowing when to pivot.The strategy behind offline events like Zero1 Fest and gamifying complex financial topics.How to build scalable internal systems and data dashboards to streamline media production efficiency.Why creative execution thrives under strict operational constraints rather than a completely blank canvas.The evolution of audience viewing habits toward connected TV and long-form analytical content.How founder-led media companies and creators can build sustainable equity partnerships with larger brands.Whether you're a creator, entrepreneur, finance enthusiast, or media strategist, this conversation offers practical insights into content operations, scalable systems, and building high-trust media brands.About Prateek SinghPrateek Singh is Founder & CEO at LearnApp & Zero1 by Zerodha.He focuses on financial education through narrative driven media, gamified offline experiences, and proprietary tech platforms. With a background in algorithmic trading, Prateek applies system-driven frameworks to scale media production, optimize creative workflows, and build long-term intellectual property in financial media.00:00 – Introduction 01:50 – Why Creator Partnership Stopped?04:15 – Shifting Focus to a Media Company 08:50 – What Zero1 Is About ( this need a tweak) 11:50 – The SAL Model Explained 13:30 – Zero1 Fest Ticket Fees 16:20 – The Game He Built 18:25 – Swata Organisation Overview 20:30 – Initial Vision Behind Zero1 Fest 24:55 – Will Zero1 Fest Change in the Future? 27:20 – Insights on LearnApp 29:20 – How Zero1 Generates Revenue 30:30 – Expected Outcomes for Zero1 33:30 – Creator Partnerships: Will the Model Work? 36:10 – Three Pillars of a Product Business 38:50 – Team Structure at Zero1 47:00 – Prateek's Best Performing Content 50:00 – Enterprise Brands Partnering with Agencies & Creators 53:08 – How Zero1 & Zerodha Cracked Their Partnership 58:13 – How Creators Should Pitch Brands? 01:02:10 – Final Message
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  98% of the creators are VERY BAD with their finances| Ft. Anshuman Sharma 21.08.2026 44min

  How should creators manage their money when their income is volatile, unpredictable, and growing fast?In this episode of Digitek presents The Creator Room, Anshuman Sharma, Wealth Manager, Financial Planner and Content Creator, joins Bijay Gautam, Founder of LeverageX Media, to break down the financial systems creators need to build long-term wealth. From managing taxes and setting up the right business structure to building a 1.5–2 year emergency fund, Anshuman shares how creators can separate business and personal finances, diversify their income, and protect themselves from the risks of a volatile career.In this episode, we discuss:• Why should creators separate their business revenue from their personal lifestyle?• Why do creators need a 1.5–2 year emergency fund?• How can keyman insurance protect creators whose income depends on their ability to work?• How should creators decide their salary and lifestyle based on sustainable income?• How can creators build a diversified asset portfolio across equity, mutual funds, real estate and other assets?• Why creators should keep their investments simple instead of chasing complicated financial products• How to choose and work with a financial planner?Whether you're a creator, entrepreneur, or someone building wealth through an unpredictable income, this conversation offers a practical framework for managing money, building financial security, and turning creator income into long-term wealth.About Anshuman SharmaAnshuman Sharma is a Wealth Manager, Financial Planner and Content Creator who manages the money and financial planning of creators, entrepreneurs and high-net-worth individuals. He has managed money for creators including Samay Raina, Kullu and Viraj Ghelani, helping them make better financial decisions, manage volatile income and build long-term wealth. His approach combines financial planning, investment strategy and behavioural coaching. He also creates content around personal finance, investing and wealth creation while building businesses across financial services and creator-led education.Chapters:00:00 – Intro01:13 – 3 Money Mistakes Creators Make02:45 – How To Build The Right Emergency Fund05:18 – How To Plan Your Finances As A Creator05:50 – How To Protect Your Income With Keyman Insurance09:18 – Who Needs Keyman Insurance?10:50 – How To Invest Your Money As A Creator11:34 – When Can A Creator Buy A Car?13:33 – How Much Home Can A Creator Afford?14:24 – How Much Should A Creator Pay Themselves?16:47 – Is YouTube Income Taxable?17:55 – Why Creators Need 2 Bank Accounts18:56 – Why Jitendra Has ₹100 Crore In FD21:08 – How Top Creators Invest Their Money23:37 – Anshuman’s Investment Framework25:57 – The Biggest Investment Mistakes Creators Make27:21 – How To Choose A Financial Planner30:44 – The DSP Mutual Fund Mystery31:17 – How To Diversify Your Investments34:13 – How To Build A Business Around Insurance37:33 – What Comes Before FIRE?38:25 – Rapid Fire41:46 – Anshuman’s Advice For Creators
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  This Indian channel beat Mr Beast for 7 weeks straight 12.08.2026 1h 17min

  How did BabyBillion reach 7.4 billion monthly views and get more views than MrBeast for 7 consecutive weeks?In this episode of The Creator Room, Akshit Chaudhary, Co Founder of BabyBillion, joins Manish Pandey, Co Founder of BeerBiceps, and Bijay Gautam, Founder of LeverageX Media, to break down the data driven content strategy, systems, and business model behind one of the world's most viewed YouTube channels.From reverse engineering YouTube Shorts and obsessing over metrics like Swipe Through Rate (STR) and Average Percentage Viewed (APV) to building a scalable content production system, Akshit shares how BabyBillion turned billions of views into a sustainable media business.• How BabyBillion scaled to 7.4 billion monthly views• Why STR and APV matter more than simply chasing views• How BabyBillion uses data to decide what content to create• How to create high quality, value driven content for kids• How the WEDS framework helps manage a large scale content operation• How COPPA guidelines and child safety shape kids content• How BabyBillion makes money despite the low CPMs of kids content• How they turned YouTube audiences into a direct to consumer business through their own app• How to build long term media IP instead of relying on viral videosWhether you're a creator, entrepreneur, media professional, or someone interested in YouTube growth, this conversation offers a behind the scenes look at how a modern media company can build a repeatable content engine and scale it to billions of views.Akshit Chaudhary is the Co Founder of BabyBillion, a kids media company that has built one of the world's most viewed YouTube channels. His approach combines data driven content strategy, operational systems, and a strong focus on creating safe, high quality content for children. He has helped build BabyBillion's content engine, expand its media IP, and develop new ways to monetize its global audience.Chapters:00:00 - Intro01:30 - How Did BabyBillion Reach 7.4B Views?03:00 - Why Did They Name It BabyBillion?04:40 - How Much Money Does Kids Content Make?06:30 - The Formula Behind 7.4B YouTube Views08:20 - The 2 YouTube Metrics They Obsess Over10:00 - How BabyBillion Creates Viral Kids Content15:40 - Does BabyBillion Use AI for Content?16:50 - How They Measure Team Performance20:00 - Why These 2 Videos Crossed 1 Billion Views22:40 - Why BabyBillion Chose Real Kids Over Animation26:00 - COPPA, Child Safety & Legal Risks29:20 - How Akshit Started at BabyBillion31:40 - The WEDS Model33:30 - How BabyBillion Manages 80+ People36:30 - The Principles Behind BabyBillion37:30 - Why Kids Content Beat T-Series38:35 - How BabyBillion Makes Money40:00 - Why BabyBillion Built Its Own App42:00 - COPPA Guidelines Every Kids Creator Should Know46:20 - How Much Does a BabyBillion Video Cost?51:55 - Why BabyBillion Doesn't Sell Merchandise55:20 - How BabyBillion Works With Brands58:00 - Why BabyBillion Is Different01:02:00 - What To Do When Your Views Drop01:05:25 - Akshit's Advice for Creators01:08:00 - How BabyBillion's Founders Work Together01:09:50 - How Brands Get Into BabyBillion Videos01:13:30 - The Final LessonIn this episode, we discuss:About Akshit Chaudhary
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  IPL teams pay him to create content with Cricketers 10.08.2026 1h 18min

  Shubham Gaur, co-founder of 2 Sloggers, joins Bijay Gautam founder of LeverageX media, on The Creator Room to break down how sports creators are transforming the future of cricket media.From working with IPL franchises like Delhi Capitals and Lucknow Super Giants to building one of India's leading sports creator brands, Shubham shares the complete playbook behind creating fan-first content, building trust with cricketers like KL Rahul, and turning sports content into a sustainable business.In this episode, we discuss:-Why IPL franchises are investing heavily in creators-How sports creators build stronger fan engagement beyond broadcast rights-How Shubham built relationships with top cricketers and earned behind-the-scenes access-The business of sports content—from franchise retainers and brand deals to live events and sponsorships-Why being a genuine fan is a competitive advantage in the creator economy-How to build long-term IP instead of chasing viral content-Why consistency, process, and resilience matter more than short-term growthWhether you're a creator, entrepreneur, sports marketer, or a cricket fan, this conversation offers practical insights into building a business around content and where the future of sports media is headed.About Shubham GaurShubham Gaur is a content creator, actor, and the co-founder of 2 Sloggers, one of India's fastest-growing sports media platforms. Known for his fan-first approach to cricket content, he has worked with IPL franchises including Delhi Capitals and Lucknow Super Giants, collaborated with leading cricketers, and built multiple revenue streams through sports media, brand partnerships, and live experiences.Chapters:00:00 - Intro01:40 - Why IPL Teams Need Creators?05:20 - How I Became Friends with KL Rahul?08:30 - How I Entered the IPL?10:40 - The Cold DM That Worked11:40 - Why Cricketers Say Yes to My Videos15:00 - Rapid Fire17:59 - What Does an IPL Creator Actually Do?22:40 - What IPL Teams Actually Pay Me For23:50 - Why Fans Love Dressing Room Content26:30 - The Biggest Criticism I Faced31:10 - How Sports Creators Make Crores41:00 - Why Watching Cricket Abroad Is Better46:30 - How We Brainstorm with Players54:50 - The Ishan Kishan Story57:00 - The Formula Behind Every Viral Video58:40 - The 2 Sloggers Playbook01:03:00 - Who Really Runs 2 Sloggers?01:07:00 - How We Make Money Beyond IPL01:11:00 - Advice for Future Creators01:13:30 - One Final Lesson01:15:20 - Outro
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  Meet the strategist scaling content for India's top creators Ft. Aryan Anurag 04.08.2026 50min

  Aryan Anurag is the co-founder of BingeLabs, India's largest founder personal branding company, specializing in short form content strategy and YouTube growth for creators and founders.In this episode of Digitek Presents: The Creator Room, Aryan Anurag breaks down his complete content strategy playbook: scaling a YouTube channel from zero to 400K subscribers, the 4-part framework for fixing retention, why personal branding requires real-life depth, and how BingeLabs runs a 100+ person remote-first content agency with zero office.He covers:- Why first principles thinking replaces the algorithm with the audience.- How to make viral reels? - How to extract winning content patterns by studying outlier videos in your niche.- The 3 elements every high-converting story needs to stand out.- Why smart, articulate people fail at content and how to fix it.- The fear, aspiration, and vulnerability framework behind every viral short form hook.If you're a founder or creator trying to build a personal brand through content strategy, or want to master short form storytelling and YouTube growth, this episode is for you.About Aryan AnuragAryan Anurag is the co-founder of BingeLabs, India's leading founder personal branding agency. A growth strategist, he helps top entrepreneurs and VCs build online distribution using first-principles thinking, pattern recognition, and authentic storytelling. Chapters -00:00 - Introduction01:15 - Forget the Algorithm, Study This Instead03:20 - The Second Rule Nobody Follows03:50 - 6 Traits of Viral Creators06:50 - The 3-Part Story Formula That Works08:00 - Why Most Creators Quit Too Soon11:00 - Who Should Never Make Content14:00 - Inside the Real Content Process17:00 - Finding Viral Patterns Before Anyone Else19:40 - The Hook Formula Behind Viral Videos24:30 - The Emotions That Make You Click30:10 - Why Your Retention Keeps Dropping33:00 - What Your Audience Really Wants36:50 - The Dead Trend Killing Your Reach38:40 - The Pacing Secret Behind Viral Cuts40:00 - How BingeLabs Runs Client Calls43:10 - Inside a 100+ Person Content Team45:10 - Judging Employees Without an Office47:20 - Rapid Fire With Aryan Anurag49:00 - Digitek Gear Reveal
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  How This Creator From Faridabad Shot a Hit Series in His Own Village| Ft. Rishabh Shukla 24.07.2026 59min

  Actor and content creator Rishabh Shukla isn't just making viral skits he's leveraging the power of short-form content to redefine his journey as a serious actor and creator.In this episode, Rishabh sits down to break down the real business of content creation, micro-dramas, and transitioning from traditional audition struggles to building his own creative empire.They break down:- How micro-dramas are reshaping creator storytelling and content?- His journey from Rs 5k ad shoots to full-scale IP production.- Why delegating and collaborating helps creators scale faster?- The realistic revenue splits across brand deals and platforms.- How creators can transition into OTT and main-lead roles.If you're an aspiring actor, a digital creator, or someone navigating the evolving creator economy, this episode offers a practical, honest playbook on building a sustainable creative career.About Rishabh ShuklaRishabh Shukla is a dynamic actor and digital content creator known for his engaging storytelling and viral comedy skits. Starting his career in traditional acting and commercials, Rishabh transitioned into digital creation, building a massive audience across Instagram and YouTube. Under Rishabh Shukla Creations, he continues to experiment with micro-dramas and long-form storytelling, proving that creators can pave their own path in the entertainment industry.Chapters:00:00 - Intro01:15 - The Shocking Pay Gap Between Actors And Creators02:32 - Rishabh's First Brand Deal Revealed04:10 - Zero Work For Months04:50 - The Job That Saved Him06:00 - How He Made Bad Baaja Baaraat12:40 - Budget Of Bad Baaja Baaraat ₹3 Lakhs 14 Million Views14:00 - The Hit Drama Formula17:50 - Real Life Of Creators23:00 - How Creators Scale Talent25:20 - Why He Rebranded Himself27:45 - Lessons From 900 Reels32:20 - Making Of Ek Barber36:30 - How Much Rishabh Shukla Earns40:30 - Aryan Kalvin's Views Vs Brand Value46:40 - Why Brands Pay More Than Films48:20 - The Audience He'll Never Leave57:40 - His Advice For Every Creator
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  Neha Nagar Reveals Her Monthly Income & What Top Finance Creators Earn 20.07.2026 1h 15min

  In this episode, one of the top finance creators, Neha Nagar and Deepak Bhati from DigiWhistle reveal their entire business architecture. They break down how they build highly engaging financial content, scale digital brands, secure diverse revenue streams, and navigate the rapidly shifting landscape of personal finance and investments in India.They break down:- The exact roadmap to build a highly profitable personal finance brand.- How to simplify complex tax, investing, and money laws for viewers.- The best strategies to collaborate with top financial institutions.- Why creating trusted content is the most valuable asset today.- How to turn views and viral content into sustainable businesses.About Neha Nagar and Deepak BhatiNeha Nagar is an Indian finance creator and entrepreneur known for making personal finance, taxation, stock markets, and investing easy to understand through short, relatable content. She is also the founder of TaxationHelp.in and is widely recognized as one of India’s early finfluencers. She is married to Deepak Bhati who is a Chartered Accountant (CA) and the co-founder of Digiwhistle, a creator management agency in India. Chapters:00:00 - Trailer01:23 - The beginning of Neha & Digiwhistle's partnership07:04 - How nano-creators should position themselves08:52 - How Digiwhistle negotiates Neha's brand deals15:11 - Who makes the final call on brand deals: Neha or Deepak?19:31 - The era of Instagram TV (IGTV)20:20 - Do finance creators make the most money?21:29 - What is CPV & why does it matter?28:50 - How brands measure the success of Instagram Reels31:33 - Facing the worst phase in content creation44:06 - Neha's highest-earning month revealed44:31 - How much revenue does Digiwhistle generate?50:45 - The secret sauce: What works for Neha's audience54:35 - Dealing with financial liabilities as a creator57:58 - Is insurance actually beneficial?1:02:06 - How finance creators build diverse businesses1:06:31 - Final advice for aspiring creators1:13:11 - Digitek Outro & Integration
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  Nakul Gandhi a Lawyer who fights for top 1% Creators 10.07.2026 53min

  Nakul Gandhi isn't just an ordinary lawyer he is the legal shield for India's biggest creators. From fighting off scary corporate notices to securing landmark legal rights, he is changing how the creator economy handles the law.In this episode of the Creator Room, Nakul Gandhi breaks down the hidden legal mechanics of the internet. He shares the exact playbook creators need when big brands, news agencies, or platforms try to push them around.They break downWhat creators must do first when they get a scary legal notice.The clear legal line between fair criticism and actual defamation.How to protect your team and ideas with simple written contracts.What personality rights mean and how top creators protect them.How to appeal and fight back if a platform removes your content.Nakul Gandhi is a top entertainment and intellectual property lawyer based in India. He manages legal strategy, contracts, and courtroom battles for elite creators like Dhruv Rathee, Food Farmer, and Raj Shamani. His firm helps digital businesses grow safely by protecting their trademarks, content, and personal brands from legal threats.Chapters:00:00 — Intro01:45 — If You Get a Legal Notice, Do This FIRST04:30 — Are Legal Notices Just an Empty Threat?06:10 — How to Reply Without Ruining Your Case08:10 — News Agencies are Secretly Ruining Creators11:30 — The Dark Side of YouTube Copyright Strikes15:06 — Honest Review vs. Illegal Defamation18:50 — They Sued Him Just For Reading a Food Label!19:50 — What a "Cease & Desist" Actually Means for You21:50 — The Legal Boundaries of What You Can Say22:40 — Stop! Answer These 3 Questions Before Replying25:20 — What Happens If You Just Ignore It?32:00 — Broke Creator vs. Massive Legal Team34:10 — The Hidden Law Protecting Your Face and Voice36:20 — Why Big Creators are Legally Locking Down Their Names39:50 — How to Legally Protect Your Content House41:10 — Should You Worry About This Lawsuit Trend?44:50 — The #1 Survival Rule for Modern Creators49:10 — The Real Entity Trying to Take Down Your Video49:50 — One Final Advice for Every Single Creator
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  How Varun Mayya built his content Empire in just 3 years 08.07.2026 1h 23min

  Varun Mayya isn't just one of India's biggest tech creators. He's building one of India's most ambitious content ecosystems. In this episode, Varun joins Bijay Gautam to reveal the complete architecture behind AEOS: 10+ owned channels generating over 1 billion views every month, a massive YouTube services business (YAAS), a video editing school ( Aevy TV ), an AI Lab (Labs), and a Bollywood-inspired AAA game studio, all powered by one core idea: distribution.In this conversation, they discuss:• How Varun is building one of India's cheapest AAA games.• How AEOS built a billion-view ecosystem through  Aevy TV , YAAS, Labs, and distribution.• How YAAS became one of India's largest YouTube service companies by creating a talent flywheel.• Why distribution is the foundation behind every successful business Varun has built.Whether you're a creator, founder, marketer, or entrepreneur, this episode is a masterclass in building enduring businesses through systems, talent, and distribution.About Varun Mayya Varun Mayya is a pioneering Indian tech entrepreneur and creator known for his insights on AI and the digital economy. Starting from a humble apartment, he has scaled a massive content and service ecosystem under AOS, spanning educational networks, AI research units, and a next-generation game studio.
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  I went Viral, Here’s why you should not! 07.07.2026 54min

  Yashraj Mukhate isn't just a meme creator who got lucky once; he is a music producer who turned one viral moment into a five-year-old, still-growing jingle business.In this episode, Yashraj Mukhate reveals the business mindset behind his meme music empire. He breaks down how he avoided the classic post-viral crash by spacing out his content and never letting any single format get overexposed. He talks about why he refuses to build a distribution-dependent business, what actually goes on behind the scenes when a brand reaches out to him, and how his pricing went from charging Rs 1000 for a local jingle to commanding lakhs per project.He breaks down:The one insight he had on day one of going viral that shaped every decision after.The finished brand video he refused to release, and didn't take a rupee for.The Tanmay Bhatt advice that changed how he reaches out to people.How brand jingle pricing actually works, and the jump in his rates.Why personality-based and content-based creators need different survival strategies.About Yashraj Mukhate Yashraj Mukhate is one of India's most recognizable meme music creators, known for turning viral dialogues and trending internet moments into full-fledged musical mashups. After his breakout hit made him an overnight sensation, he built a steady, jingle-led business model that has kept him relevant and growing for over five years, all from the same home studio in Aurangabad. He continues to expand into film scoring and content education while staying rooted in the music-first identity that drives everything he does.Chapters:00:00 Trailer01:19 How Yashraj Actually Makes Money04:03 Why Brands Want the Complete Creator Package08:39 Surviving After Overnight Virality15:27 How Yashraj Mukhate sustained virality?23:05 The First Brand Deal Before Fame29:39 Why He Doesn't Want a Distribution-Based Business32:03 Brand Deals, Creative Freedom & Pricing38:42 How Creators Should Value Their Work45:44 Agency vs Manager: What Creators Need48:45 Artist vs Bank Balance: The Constant Battle50:34 The Creator Room Tradition 
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  How Nishu Tiwari Runs a 4 Million Subscriber Channel on ₹45,000 Salary 05.06.2026 1h 37min

  Nishu Tiwari isn't just a creator making videos; she is a loud, bold, and strategic storyteller who has mastered the art of keeping millions of fans hooked.In this episode, creator Nishu Tiwari reveals her entire playbook for content creation. She dives deep into how she filters ideas with her team, manages high-risk on-ground shoots, and keeps her audience constantly craving more. She breaks down the shift from simple prank videos to deep, high-effort documentary storytelling.She breaks down:The 4-filter system her team uses to decide which ideas make the cut and which ones never see a camera.Why spending more on production does not always mean a better video and what actually moves the needle.The exact mindset trap that is quietly killing the long term growth of most Indian creators.The one rule she swears by that makes audiences forgive every on-camera mistake you will ever make.How Mayank and Ayush split responsibilities behind the scenes and why this exact team structure is what makes her content machine run..About  Nishu TiwariNishu Tiwari is a prominent Indian content creator known for her unique, high-energy, docu-style storytelling and challenge videos. Starting her journey with viral pranks, she has successfully pivoted into deep, immersive documentaries that explore untouched aspects of society. By blending raw human emotions with street-smart execution, Nishu has built a highly credible and unreplaceable personal brand in the creator economy. Chapters:00:00 - Intro01:49 - Nishu Tiwari Reacts to 5 Video Ideas: Pick or Reject 08:55 - Nishu Tiwari Content Strategy14:56 -  The 4-Filter System to Find Viral Video Ideas17:55 - Nishu Tiwari Channel Journey19:53- Why did Nishu choose to pivot from prank videos?33:43 - Should You Take Video Ideas From the Comment Section?35:16 - What to Do After Picking a Video Idea: Nishu Tiwari's Process38:46 - Creator Game Section44:45 -How Nishu Tiwari Shoots 24-Hour Challenge Videos50:02 - How to Overcome Public Fear and Shoot Anywhere01:03:15 - How to Design Hooks That Keep Viewers Watching?01:06:37 - How Much Does a Nishu Tiwari Video Cost?01:10:53 - YouTube Business Breakdown: Profit, Loss and Investment Per Video01:19:28 - How does Nishu do Brand Deal Negotiation?01:33:00 - Nishu Tiwari's Final Message for Aspiring Indian Creators
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  The Business of Being a Tech Creator | Areesz Gandhi 29.05.2026 35min

  Areesz Gandhi isn't just a tech creator with 500k followers; he's a master storyteller redefining how we view short-form product reviews.In this episode, creator Areesz Gandhi reveals his entire production architecture: the transition from acting in Bollywood movies like Rab Ne Bana Di Jodi to viral tech tutorials, navigating brand collaborations, making high-quality content from a small bedroom, and building genuine audience trust.He breaks downThe 3-part blueprint for viral short-form tech content.Hook techniques including shock value and explore page optimization.Balancing paid collaboration features with genuine user value.Essential strategies for clean, professional studio lighting.A complete step-by-step checklist for filming your reviews.Why audio quality matters far more than fancy lighting gear.About  Areesz GandhiAreesz Gandhi is an Indian tech creator known for his highly cinematic and aesthetic storytelling format. Originally starting in the creative industry with a 16-year background in acting, theater, and voiceovers, he has evolved into a leading tech reviewer. His approach combines minimal, accessible gear with expert color grading and execution to make technical knowledge highly entertaining and digestible for everyday viewers. Chapters:00:00 - Intro01:01 - How Areesz Gandhi Started on YouTube02:47 - Areesz Gandhi's Storytelling Formula04:45 - 3 Secrets of Successful Tech Content07:51 - How Areesz Frames His Content09:21 - How to Create Better Tech Reviews11:27 - YouTube vs Instagram: What Drives Purchases?15:12 - Barter Deals for Creators Explained16:19 - How Areesz Manages Brand Collaborations20:06 - Truth About the Tech Creator Industry22:30 - How Tech Creators Make Money23:22 - Areesz Gandhi's Advice for Creators26:08 - Common Lighting Mistakes Creators Make28:26 - Technical Mistakes That Kill Content31:33 - Areesz Gandhi's Tech Creator Checklist33:49 - Final Message
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  Inside India's most expensive livestream ever 22.05.2026 1h 46min

  He spent ₹50 Lakh on a single stream. 110 people. 15 cameras. A helicopter shoot. And built the entire set in just 7 days. This is India's biggest prison escape stream ever, and today the man behind this, Rachit Yadav aka Rachitroo, reveals everything.Rachitroo is the streamer who proved that India can compete with the biggest names in the world. From building a prison escape set from scratch to discussing why GTA VI is the biggest opportunity Indian streamers have seen in years, this is the most honest conversation about the creator economy you will find. If you think only iShowSpeed level creators can pull off productions like this, think again.We talk about:The prison escape stream that took 3 years to plan, 7 days to build and a ₹50 Lakh helicopter stunt that almost didn't happen.Why GTA VI is the biggest opportunity for every Indian streamer right now.Why he moved his largest project away from YouTube to Twitch.The secret business of clip farming that drove 400 million views in 30 days.The real math behind stream sponsorships versus regular YouTube ads.Chapters:00:00 - Intro01:56 - How Rachitroo Built a Stream Seen by 400 Million People05:10 - Inside the ₹50 Lakh Prison Stream 🔥08:00 - Why Smart Streamers Choose Twitch Over YouTube15:30 - How to Land Stream Sponsorships 17:10 - Twitch vs YouTube — The Real Difference23:50 - Why Twitch is the Ultimate Streaming Platform30:49 - How Live Streaming Took Over the World39:16 - The 30 Days, 30 Streams Challenge Explained46:32 - How Streamers Are Actually Making Crores 57:00 - The Clipping Flywheel Nobody Talks About 1:18:10 - YouTuber vs Streamer — Who Earns More?1:22:54 - The Real Cost of Running a Streaming Business1:34:34 - Honest Advice for Beginner Streamers1:41:00 - Rachitroo's Last Message About RachitRooRachitRoo is an Indian creator known for his high-energy gaming videos and unique entertainment style. Originally starting with simple gameplay on YouTube, the brand has evolved into a digital powerhouse, captivating millions of young fans across the country. His approach combines engaging commentary, viral trends, and deep community connection to shape the future of Indian gaming culture.
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  Inside Khooni Monday’s ₹100 Cr Horror Empire nobody knows about 16.05.2026 1h 17min

  Khooni Monday isn't just a horror channel with 6.4M subscribers, it's a full media company chasing the Blumhouse model from India. In this episode, founders Divay Agarwal and Raman Bhalla reveal their entire business architecture: 6 original IPs, content licensing across Audible, Spotify and Shemaroo, Horror Con pulling 20,000 fans, a horror game in development, AI Labs for production, and the Disney-inspired mind map driving it all. They break down -Their 4C model (Capability, Content, Community, Culture), -The 7 Ps of event production, revenue splits across services and originals.-Why storytelling is the most undervalued brand category in India. -If you're a creator trying to go from channel to company, this is the playbook. -If you are an aspiring animator, a storyteller, or an entrepreneur in the creator economy, this episode will redefine how you view the business of content and community.About Khooni Monday Khooni Monday is a trailblazing Indian animation channel known for its unique and spine-chilling horror storytelling. Originally starting with animated horror on YouTube, the brand has evolved into a powerhouse under its parent company TMB, encompassing multiple IPs like The Horror Show, The Clown, and Horror Con. Their approach combines high-quality CGI and VFX with deep cultural insights to create a "Horror Pop Culture" that resonates globally.About Chapters:00:00 – Intro01:55 – Building the Khooni Monday IP07:45 – The 4C’s Framework for Creators09:53 – Monetization: How Horror Makes Money12:55 – Music & Sound Licensing Secrets26:04 – Trademarking & Legal Protection27:34 – Scaling a YouTube Business32:51 –The 7P?s Strategy41:55 – HorrorCon Costs & Revenue Models47:55 – Scaling through Partnerships58:35 – The Psychology of Horror01:00:28 – How to write Horror Content?01:06:26 – Advice for New Creators01:11:51 – YouTube Shopping & Affiliate Income01:13:15 – Last Message
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  TechBurner: Why 100M Views won't make you money (Here's what actually does) 05.05.2026 1h 24min

  ​ @TechBurner  (Shlok Srivastava) gets brutally honest why he launched ANARC too early, why views don't equal money, and why virality is a loser's game. He breaks down the 2 metrics every creator business should track (including one nobody talks about), why India has no MrBeast, and how personal brand beats subscriber count every time. This is the creator business masterclass you didn't know you needed.He shares his journey of filming in a small college room to building massive businesses. Shlok explains why chasing views is a "loser’s game" and why the real secret to success is having a "giving mindset."You’ll hear him talk about:- Why the best creators focus on helping their audience instead of just chasing views.- How he builds "hype peaks" to launch his businesses.- Why sharing your personal life is the secret to a lasting brand.- How he target different types of viewers across India to grow.- Why fan loyalty and engagement matter more than subscriber counts.- How he turned a childhood struggle into a talent for simplifying tech.- How he turns comments, even negative ones, into a tool for improvement.About TechBurner [Shlok Srivastava]Shlok Srivastava is a top Indian tech creator known for making tech fun and easy to understand. He has built a huge community and successfully launched brands like Layers (phone skins) and Overlays (clothing). His goal is simple: make people laugh while teaching them something new. Timestamps: 00:00 Intro01:14 Anarc Smartwatch Controversy07:41 Anarc 2.0?10:03 Is Chasing Virality a Loser's Game?14:27 Views = Money Is a Myth26:45 2 Metrics Every Creator Must Track31:14 How TechBurner Engineers Virality34:02 His Ideation Process37:46 Do D2C Brands Need a Founder Face?41:08 Why Views Don't Translate to Sales44:12 How to Script48:15 Content Strategy for product51:04 What Separates Future-Proof Creators59:58 3 Pillars of a Creator Brand01:09:28 Can a Creator Build a ₹1000 Cr Brand?01:16:16 What Makes Partnerships Actually Work01:18:17 Building a Creator Team That Stays01:19:42 TechBurner's Last Message--------------------------------------------About The Creator Room:The Creator Room is India's business-first creator show where we go deep with top creators on monetization, strategy, team building, and the real challenges behind their success. No fluff, no gossip but just honest conversations about revenue, growth, platforms, and what it takes to build a sustainable creator business. Subscribe for frameworks and insights you can actually use. #TheCreatorRoom ----------------------------------------Social Media:Instagram: https://www.instagram.com/the_creator_room/X: https://x.com/thecreatorroom
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  How Sarthak Sachdeva hacked algorithm to get 500M+ views (and why he got arrested) 24.04.2026 1h 14min

  What does it take to make a video go viral and build a real brand on YouTube before you even turn 20?In this episode of Digitek Presents The Creator Room, we talk to Sarthak Sachdeva, a creator who has mastered the art of getting millions of views. Sarthak shares his secrets on how he went from a state-level cricketer to a full-time YouTuber who treats content like a science.He explains how he uses simple ideas like selling Vada Pav or finding an iPhone in the trash to grab attention and keep people watching until the very last second. This episode is a perfect guide for anyone who wants to understand how the YouTube algorithm really works.In this episode, you will learn:- Strategy to get million views on the video- Scripting process for long and short form videos- How does he research his videos?- His thumbnail and title strategy- Why long-form is the key to a creator’s “shelf life”- How to decide content for YouTube vs Instagram- The story that almost landed him in jail- His earning sources About Sarthak SachdevaSarthak Sachdeva is a 19-year-old creator known for his high-energy "challenge" videos and "truth-testing" experiments. By keeping his videos raw and spontaneous, he has built a massive audience that feels connected to his real-life personality. From investigating fake food to showing his grandpa his first IPL match, Sarthak is proving that smart strategy and hard work can lead to massive success at a young age.Chapters:00:00 – Intro01:32 – How he got 22M views on long form03:41 – Cost vs Earnings: The Reality Behind His Viral Video06:16 – Breaking Down his 100M+ views reel09:50 – Sarthak’s Scripting Process 14:56 – How he Ideates Viral Videos17:33 – Sarthak on Mr Beast18:40 – Is A/B Testing Overrated?25:42 – His secret Thumbnail Strategy34:33 – Sarthak’s hack to Predict Views41:42 – YT Shorts VS Instagram Reel44:29 – How he Makes Money47:02 – Viral Paneer Test Video48:37 – Dealing with Crime Branch54:00 – Finding Unique Locations56:29 – Brand Deals & Collaborations01:01:02 – Sarthak’s End Game as a Creator01:06:35 – Sarthak’s Advice to Upcoming Creators01:12:52 – Conclusion--------------------------------------------About The Creator Room:The Creator Room is India's business-first creator show where we go deep with top creators on monetization, strategy, team building, and the real challenges behind their success. No fluff, no gossip but just honest conversations about revenue, growth, platforms, and what it takes to build a sustainable creator business. Subscribe for frameworks and insights you can actually use. #TheCreatorRoom ----------------------------------------Social Media:Instagram: https://www.instagram.com/the_creator_room/X: https://x.com/thecreatorroom
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  How Funyaasi Built 6M Subscribers With Comedy Sketch Content? 23.04.2026 1h 11min

  What does it really take to build a 6 million subscriber comedy empire and stay relevant for 8 years in the ever changing world of content?In this episode of Digitek Presents The Creator Room, we sit down with Dhruv Bisht and Shubham Singh, popularly known as Funyaasi, one of India’s most loved sketch comedy creators.From creating over 600 plus videos to building viral IPs like Prem, Prerna, and Sapoleka, they break down their entire creative process including ideation, writing, retention hacks, thumbnail psychology, trends versus originality, YouTube versus Instagram strategy, and the business behind being a creator.This conversation is a masterclass for anyone who wants to build long term creative equity and not just viral moments.You’ll hear them revealThe 3 non negotiable rules of writing a comedy sketchTheir content strategy The difference between creating for YouTube and Instagram3 retention hacks that helped them grow to 6M plus subscribersWhy their  long form has not crossed 1M yet despite 6M subscribersThe business model behind creators including brand deals, revenue and leverageThe biggest mistakes they made in their 8 year journeyIf you are a creator, aspiring comedian, or someone building an audience online, this episode will completely change how you think about content, consistency, and creative identity.About FunyaasiFunyaasi is a popular Indian comedy content creator duo consisting of Dhruv Bisht and Shubham Singh. Known for their highly relatable short form sketches, spoof videos, and character driven comedy, they have built a massive community of over 6 million subscribers on YouTube.Their content blends pop culture, everyday Indian scenarios, nostalgic Bollywood references, and sharp writing without crossing the line into offensive humor. Over the years, they have built multiple original IPs and even launched their own production house to expand beyond just reels.Timestamps 00:00:00:00 - The Funyaasi Growth Blueprint00:02:04:17 - 3 Rules for Viral Scripts00:08:48:14 - Engineering Iconic Characters00:14:49:13 - The Infinite Idea System00:17:53:18 - Why 90% of Ideas Get Scrapped00:23:12:20 - The Follower Count Fallacy00:27:52:24 - Balancing Trends vs. Longevity00:31:56:02 - Inside the Writers' Room00:35:59:21 - Scaling Production Systems00:43:08:01 - 3 Mistakes That Cost Us Views00:46:18:13 - How to Kill Creative Block00:52:36:05 - The Only Metric That Matters00:53:48:05 - 3 Secrets to 70% Retention00:58:37:19 - Why We Failed to Hit 1M Views01:01:18:16 - The Creator Revenue Stack01:05:16:16 - The Minimalist Gear Kit01:06:54:19 - Advice for 2026 Creators01:08:18:14 - The Final Message