The AgencyHabits Podcast

Epizode

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  Breaking Past Your Agency's First $1 Million | Ep 41 04.08.2026 25min

  Getting close to $1 million in revenue can feel strangely disorienting.   You're landing clients, staying busy, and keeping the lights on, but revenue still refuses to move beyond the same ceiling. Every hire feels risky, every proposal feels custom, and growth never seems to compound.   Today, on Agency Habits, we unpack why agencies plateau before their first $1 million, the simple math exercise every founder should run, and the five paths we've consistently seen agencies use to finally break through.   In this episode, you'll learn: 📌 Why agencies stall before reaching $1 million in annual revenue 📌 The demand versus capacity trap that keeps founders stuck 📌 How to work backwards from your revenue target 📌 Why every proposal feels different before your service offering becomes repeatable 📌 How to plan your team before you can afford to hire 📌 The five most common paths agencies take to break through $1 million 📌 Why retention and account growth create compounding momentum 📌 When outbound is the right growth strategy 📌 The hires that give founders the leverage to keep growing   If your agency has been hovering below seven figures, this episode will help you understand what is holding you back and give you a practical framework for finally breaking through.   📺 Watch us on YouTube   📩 Build a more scalable, profitable agency Get the Agency Habits newsletter – practical breakdowns on pricing, margins, and operations you can apply immediately inside your agency. Subscribe here 👉 https://www.agencyhabits.com/   🔗 Follow the hosts on LinkedIn Peter Kang 👉 https://www.linkedin.com/in/peterkang34/ Sei-Wook Kim 👉 https://www.linkedin.com/in/seiwookkim/
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  How Much Should Your Agency Spend on Business Development? | Ep 40 28.07.2026 33min

  Most agency owners ask the wrong question when it comes to business development budgets.   Instead of asking "What percentage of revenue should we spend?", the better question is "Where should we invest our business development dollars first?"   Today on Agency Habits, Peter Kang and Sei-Wook Kim break down the five core business development functions every agency invests in, and explain why not all growth dollars are created equal.   You'll learn why gross margin determines what growth investments your agency can actually afford, why account growth consistently delivers the highest ROI, and why outbound is often the most expensive mistake agencies make when their foundations aren't in place.   In this episode they discuss: 📌 Why gross margin is the true funding source for business development 📌 The five business development functions every agency should understand 📌 Why account growth is usually your cheapest and highest-return growth channel 📌 How partnerships and referrals outperform cold outreach over time 📌 Why consistent marketing compounds—even when results aren't immediate 📌 When it's actually time to invest in sales capacity 📌 Why outbound should usually be your last business development investment 📌 Common mistakes agency founders make when allocating growth budgets 📌 A practical exercise to audit your current business development spending   If you're trying to grow your agency more efficiently, this episode will help you spend your next business development dollar in the right place.   ==================== 📺 Watch us on YouTube   📩 Build a more scalable, profitable agency Get the Agency Habits newsletter – practical breakdowns on pricing, margins, and operations you can apply immediately inside your agency. Subscribe here 👉 https://www.agencyhabits.com/   🔗 Follow the hosts on LinkedIn Peter Kang 👉 https://www.linkedin.com/in/peterkang34/ Sei-Wook Kim 👉 https://www.linkedin.com/in/seiwookkim/
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  Agency Lesson: The 3-Part Structure for Better Leadership Offsites 21.07.2026 7min

  Most leadership offsites fail because they lack structure. In this short agnecy lesson, we break down the simple framework we evolved after years of running leadership offsites across our agencies. The goal isn't just to get away from the office, it's to create the right environment for reflection, learning, and alignment. The structure has three parts: looking back on the previous period, learning together as a leadership team, and deciding what you'll build next. When done well, these sessions create shared language, stronger alignment, and clearer priorities for the next quarter. In this excerpt we cover: • How to run a meaningful "look back" session with your leadership team • Why reading books together builds shared language and better decisions • The importance of preparation before offsite discussions • How reflection and learning compound over time • Exercises that help leadership teams align on what to build next The most valuable offsites aren't about brainstorming — they're about creating alignment and clarity that compounds over time. 📩 Build a more scalable, profitable agency Get the Agency Habits newsletter – practical breakdowns on pricing, margins, and operations you can apply immediately inside your agency. Subscribe here 👉 https://www.agencyhabits.com/ 🔗 Follow the hosts on LinkedIn Peter Kang 👉 https://www.linkedin.com/in/peterkang34/ Sei-Wook Kim 👉 https://www.linkedin.com/in/seiwookkim/
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  Agency Lesson: The Risk That Can Kill Your Agency Overnight 14.07.2026 7min

  Agency risk, partner conflict, and key person dependency can quietly destabilize even high-performing businesses. In this quick agency lesson, we break down how founder misalignment, poor communication, and unclear roles can lead to serious consequences, including agencies shutting down despite being financially healthy. We also cover how to mitigate these risks through better structure, communication, and planning. If you're running a multi-founder agency, this is a risk you cannot ignore. 📩 Build a more scalable, profitable agency Get the Agency Habits newsletter – practical breakdowns on pricing, margins, and operations you can apply immediately inside your agency. Subscribe here 👉 https://www.agencyhabits.com/ 🔗 Follow the hosts on LinkedIn Peter Kang 👉 https://www.linkedin.com/in/peterkang34/ Sei-Wook Kim 👉 https://www.linkedin.com/in/seiwookkim/
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  Agency Lesson: The 5 Functions Holding Your Agency Back From Scaling 07.07.2026 7min

  Agency business development isn't one job, it's five distinct functions. In this bonus Agency Lesson, we break down the five core components of agency business development, lead generation, and client growth, and why founders get stuck trying to do all of them. We cover: • Marketing & awareness (top-of-funnel demand) • Partnerships and referral ecosystems • Outbound prospecting and pipeline building • Sales process and closing • Account growth through upsells and expansion We also discuss why these functions become inconsistent when owned by the founder, and what it takes to start delegating and scaling beyond that. If your agency growth depends on you doing everything, this is the framework to fix it. =============== 📺 Watch us on YouTube 👉 https://www.youtube.com/@TheAgencyHabitsPodcast   📩 Build a more scalable, profitable agency Get the Agency Habits newsletter – practical breakdowns on pricing, margins, and operations you can apply immediately inside your agency. Subscribe here 👉 https://www.agencyhabits.com/   🔗 Follow the hosts on LinkedIn Peter Kang 👉 https://www.linkedin.com/in/peterkang34/ Sei-Wook Kim 👉 https://www.linkedin.com/in/seiwookkim/  
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  Agency Lesson: Why Poor Project Planning Is Killing Your Margins 30.06.2026 8min

  Most agencies don't lose money because of bad clients, they lose it through inefficient delivery, vague scopes, and overcomplicated project planning. Unnecessary meetings, unclear responsibilities, and trying to perfect every detail upfront all lead to wasted time and shrinking margins. In this mini lesson, we break down how to design better engagements, avoid scope creep, and structure projects in a way that protects profitability. What You'll Learn: Why poor engagement design is a major profitability killer How unnecessary meetings and inefficiency eat into margins Why "perfect planning" delays projects and increases risk How to structure projects with clear milestones and timelines Practical ways to handle scope creep without damaging client relationships =============== 📺 Watch us on YouTube 👉 https://www.youtube.com/@TheAgencyHabitsPodcast   📩 Build a more scalable, profitable agency Get the Agency Habits newsletter – practical breakdowns on pricing, margins, and operations you can apply immediately inside your agency. Subscribe here 👉 https://www.agencyhabits.com/   🔗 Follow the hosts on LinkedIn Peter Kang 👉 https://www.linkedin.com/in/peterkang34/ Sei-Wook Kim 👉 https://www.linkedin.com/in/seiwookkim/
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  Reinventing Your Agency & Breaking the Plateau | Ep 39 23.06.2026 33min

  Agency growth plateaus are more common than most founders realize.   Many agencies experience rapid growth in their early years, hit a setback, and then spend years operating at roughly the same revenue level. The business stays profitable, but growth stalls. Today, we break down why that happens and what agency owners can do to reinvent their agency and start growing again.   Today, we cover: 📌 The four forces that cause agencies to plateau 📌 How market shifts and changing client needs impact growth 📌 Why competitors can slowly erode your positioning 📌 The hidden effects of talent stagnation 📌 How client turnover creates a "leaky bucket" problem 📌 Why founders become more conservative over time 📌 The dangers of playing not to lose 📌 Building a market thesis with an outside-in perspective 📌 Creating a compelling vision for the next version of your agency 📌 Rethinking positioning, services, and strategy 📌 Why reinvention often requires changes to the team itself   If your agency has been operating at the same size for years and you're wondering what's next, this episode provides a framework for thinking about reinvention and long-term growth.   Watch this episode to learn how to build the next version of your agency instead of simply maintaining the current one. ====================   📺 Watch us on YouTube   📩 Build a more scalable, profitable agency Get the Agency Habits newsletter – practical breakdowns on pricing, margins, and operations you can apply immediately inside your agency. Subscribe here 👉 https://www.agencyhabits.com/   🔗 Follow the hosts on LinkedIn Peter Kang 👉 https://www.linkedin.com/in/peterkang34/ Sei-Wook Kim 👉 https://www.linkedin.com/in/seiwookkim/
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  The Pipeline Hiding in Your Past | Ep 38 16.06.2026 26min

  Agency pipeline, business development, and client relationships are not just about finding new leads. In many cases, your next client is already sitting inside your CRM.   Today, we make the case that closed-lost deals, ghosted prospects, former clients, old partners, and past champions are all part of a hidden pipeline that most agencies completely ignore.   We break down why agency owners often abandon these opportunities too early, how to stay top of mind without being pushy, and why long-term relationship development compounds over time.   We cover: 📌 Why only a small percentage of the market is buying right now 📌 The five pools of hidden pipeline inside your CRM 📌 Why founders take rejection too personally 📌 How to reactivate closed-lost and ghosted opportunities 📌 The value of staying connected with past clients and partners 📌 Why relationships matter more than company logos 📌 Direct outreach vs. ambient marketing activities 📌 How LinkedIn, newsletters, and events keep you top of mind 📌 Why consistent relationship building creates long-term leverage   If your agency feels like it constantly needs more leads, this episode offers a different perspective: you may already have more opportunity than you realize.   Watch this episode to learn how to turn forgotten conversations into future business. ====================   📺 Watch us on YouTube   📩 Build a more scalable, profitable agency Get the Agency Habits newsletter – practical breakdowns on pricing, margins, and operations you can apply immediately inside your agency. Subscribe here 👉 https://www.agencyhabits.com/   🔗 Follow the hosts on LinkedIn Peter Kang 👉 https://www.linkedin.com/in/peterkang34/ Sei-Wook Kim 👉 https://www.linkedin.com/in/seiwookkim/
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  How Agencies Demonstrate Expertise Through Building a Proof Library | Ep 37 09.06.2026 33min

  Agency case studies, client references, and proof assets are some of the most underutilized growth tools inside agencies.   Today, we break down the three components of proof and why they are much more than sales collateral. Done well, proof becomes a strategic asset that strengthens positioning, improves business development, supports marketing, helps partnerships, and makes your agency's expertise visible and verifiable.   We'll cover: 📌 The three components of proof: case studies, artifacts, and active references 📌 Why proof is the foundation behind strong agency positioning 📌 What separates a strong case study from a portfolio piece 📌 How to document outcomes, methodology, and client challenges effectively 📌 Why agencies should treat proof as an investment, not an administrative task 📌 How artifacts showcase the way your agency thinks and operates 📌 Building and maintaining a network of active client references 📌 Organizing your proof library for sales, marketing, partnerships, and recruiting 📌 The best time to create case studies and capture client feedback 📌 Systems and habits that make proof creation sustainable   Whether you're trying to win more work, strengthen your positioning, or build institutional knowledge within your agency, investing in proof can create leverage across the entire business.   Watch this episode to learn how to turn past client work into assets that compound over time. ==================== 📺 Watch us on YouTube   📩 Build a more scalable, profitable agency Get the Agency Habits newsletter – practical breakdowns on pricing, margins, and operations you can apply immediately inside your agency. Subscribe here 👉 https://www.agencyhabits.com/   🔗 Follow the hosts on LinkedIn Peter Kang 👉 https://www.linkedin.com/in/peterkang34/ Sei-Wook Kim 👉 https://www.linkedin.com/in/seiwookkim/
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  Shifting From an Agency-Centric Mindset | Ep 36 02.06.2026 21min

  Client-centricity, positioning, and agency growth all start with understanding the customer more deeply.   In this episode, we break down why most agencies default to an inside-out perspective and how that impacts everything from service offerings and pricing to marketing, client communication, and culture.   Today, we cover: 📌 Why agencies build offerings around capabilities instead of client outcomes 📌 The difference between agency-centric and client-centric thinking 📌 How poor ICP definition leads to weak positioning 📌 Why most agency content and event marketing miss the mark 📌 How to reframe status updates around client goals and progress 📌 The cultural shift required to truly become client-centric   We also explore practical examples across: 📌 Service design and pricing 📌 Event marketing 📌 Content strategy 📌 Client communication 📌 Team culture and internal language   If your agency feels too reactive, struggles to differentiate, or relies heavily on explaining capabilities, this episode will help you rethink how you approach your clients and your positioning. ==================== 📺 Watch us on YouTube   📩 Build a more scalable, profitable agency Get the Agency Habits newsletter – practical breakdowns on pricing, margins, and operations you can apply immediately inside your agency. Subscribe here 👉 https://www.agencyhabits.com/   🔗 Follow the hosts on LinkedIn Peter Kang 👉 https://www.linkedin.com/in/peterkang34/ Sei-Wook Kim 👉 https://www.linkedin.com/in/seiwookkim/
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  What Isn't Going to Change in the Next Ten Years | Ep 35 26.05.2026 27min

  AI is changing agencies fast. But the bigger question agency owners should ask is: what will never change? Today, we break down six timeless principles that will still define successful agencies over the next decade, even as AI reshapes delivery, operations, hiring, and client expectations. Using a framework inspired by Jeff Bezos, we explore the fundamentals that agency owners should continue investing in while everyone else chases short-term AI trends. We cover: 📌 Why trust is still the foundation of agency growth 📌 How specialization becomes even more important in the AI era 📌 Why leadership and human talent still matter 📌 The role of hospitality and client experience 📌 Why clients will always pay for results, speed, and perspective 📌 The long-term advantages of reputation, relationships, and patience If you run an agency and feel overwhelmed by how quickly AI is changing the industry, this episode offers a more grounded way to think about strategy and growth. ==================== 📺 Watch us on YouTube 📩 Build a more scalable, profitable agency Get the Agency Habits newsletter – practical breakdowns on pricing, margins, and operations you can apply immediately inside your agency. Subscribe here 👉 https://www.agencyhabits.com/ 🔗 Follow the hosts on LinkedIn Peter Kang 👉 https://www.linkedin.com/in/peterkang34/ Sei-Wook Kim 👉 https://www.linkedin.com/in/seiwookkim/
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  Positioning: The Stake in the Ground | Ep 34 19.05.2026 27min

  Agency positioning is one of the most misunderstood parts of building a service business. Most agencies can describe what they do, but very few can clearly explain why a client should choose them over another agency.   Today, we break down the four-part positioning framework we use to evaluate agencies: Category Wedge Provable differentiators Why now   We explain why most positioning fails, why vague "full-service agency" messaging weakens sales conversations, and how strong positioning makes agencies dramatically easier to buy.   We also unpack: 📌 Why positioning should be future-looking, not backwards-looking 📌 How to define a category buyers instantly understand 📌 What makes a wedge actually effective in sales conversations 📌 Why most agency differentiators are too vague to matter 📌 How urgency ("why now") creates buying momentum 📌 The danger of AI-washing your positioning 📌 Common positioning mistakes agencies repeatedly make 📌 How positioning connects to ICP, ecosystem, and service offerings   If your agency struggles to stand out, win the right clients, or explain why you're different in a memorable way, positioning is one of the highest-leverage exercises you can invest in. ==================== 📺 Watch us on YouTube   📩 Build a more scalable, profitable agency Get the Agency Habits newsletter – practical breakdowns on pricing, margins, and operations you can apply immediately inside your agency. Subscribe here 👉 https://www.agencyhabits.com/   🔗 Follow the hosts on LinkedIn Peter Kang 👉 https://www.linkedin.com/in/peterkang34/ Sei-Wook Kim 👉 https://www.linkedin.com/in/seiwookkim/
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  Why Most Agency Marketing Doesn't Work [REPLAY] 12.05.2026 19min

  Agency marketing, lead generation, and brand building often feel inconsistent because they are approached reactively instead of as a long-term system.   We're bringing back this episode because it breaks down how to think about agency marketing as a compounding investment, not a short-term tactic.   In this episode, we cover: Why reactive marketing leads to inconsistent pipeline How to think about marketing as reputation and awareness building The importance of consistency and long-term investment Why most agencies stop too early before seeing results Six real examples of agency marketing in practice How to experiment and find what works for your agency   This episode also walks through practical examples, including: High-impact campaigns and events Open-source and product-led marketing Community building and meetups Content, newsletters, and thought leadership Physical marketing and brand experiences   If your agency marketing feels unpredictable or ineffective, this episode will help you rethink your approach and build something more sustainable. ==================== 📺 Watch us on YouTube   📩 Build a more scalable, profitable agency Get the Agency Habits newsletter – practical breakdowns on pricing, margins, and operations you can apply immediately inside your agency. Subscribe here 👉 https://www.agencyhabits.com/   🔗 Follow the hosts on LinkedIn Peter Kang 👉 https://www.linkedin.com/in/peterkang34/ Sei-Wook Kim 👉 https://www.linkedin.com/in/seiwookkim/
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  How to Turn Client Work Into Long-Term Growth [REPLAY] 05.05.2026 21min

  Agency growth, client retention, and referrals all come down to how you think about your engagements.   We're bringing back this episode because it introduces the concept of engagement yield, and how the best agencies turn every client into a compounding asset.   In this episode, we break down: Why revenue is only part of the value of a client The four drivers of engagement yield: proof, leverage, relationships, and referrals How the right engagements create long-term advantages Why some projects actually create negative outcomes over time How to evaluate opportunities beyond just budget   If your agency is growing but not compounding, this framework will change how you think about every client you take on. ================== 📺 Watch us on YouTube   📩 Build a more scalable, profitable agency Get the Agency Habits newsletter – practical breakdowns on pricing, margins, and operations you can apply immediately inside your agency. Subscribe here 👉 https://www.agencyhabits.com/   🔗 Follow the hosts on LinkedIn Peter Kang 👉 https://www.linkedin.com/in/peterkang34/ Sei-Wook Kim 👉 https://www.linkedin.com/in/seiwookkim/
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  9 Risks That Can Kill Your Agency [REPLAY] 28.04.2026 35min

  Agency risk, founder burnout, cash flow, and client concentration are some of the biggest threats to staying in business.   We're bringing back this episode because it breaks down how to think about agency risk management, business continuity, and long-term survival using a simple framework.   In this episode, we cover: How to use a risk matrix (likelihood vs impact) Founder burnout and partner misalignment Key person dependency and delivery risk Legal exposure with clients and employees Cash flow risk and insolvency Client concentration and dependency Strategic misalignment and market shifts   If you want to build a more resilient agency and avoid the risks that can quietly take you out, this is a framework worth revisiting. =============== 📺 Watch us on YouTube 📩 Build a more scalable, profitable agency Get the Agency Habits newsletter – practical breakdowns on pricing, margins, and operations you can apply immediately inside your agency.   Subscribe here 👉 https://www.agencyhabits.com/   🔗 Follow the hosts on LinkedIn Peter Kang 👉 https://www.linkedin.com/in/peterkang34/ Sei-Wook Kim 👉 https://www.linkedin.com/in/seiwookkim/
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  The 6 Levers of Agency Profitability [REPLAY] 21.04.2026 29min

  Agency profitability comes down to a few key levers, but most agencies don't manage them intentionally.   We're bringing back this episode because it breaks down the six levers that directly impact agency profitability, gross margin, utilization, and delivery efficiency, and how they work together.   In this episode, we cover: Why pricing and scoping determine margin before work even starts How utilization and staffing decisions impact profitability The role of delivery efficiency and engagement design How scope creep quietly erodes margins Why reusable IP and systems increase leverage Where automation and AI can improve delivery efficiency   If your agency is growing but margins aren't improving, this is a framework worth revisiting.   📺 Watch us on YouTube   Peter Kang on LinkedIn: https://www.linkedin.com/in/peterkang34/ Sei-Wook Kim on LinkedIn: https://www.linkedin.com/in/seiwookkim/ AgencyHabits Website: https://www.agencyhabits.com/ AgencyHabits on LinkedIn: https://www.linkedin.com/company/agencyhabits/ Barrel Holdings Website: https://www.barrel-holdings.com/ Barrel Holdings LinkedIn: https://www.linkedin.com/company/barrel-holdings/
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  The Only Metrics Your Agency Actually Needs [REPLAY] 14.04.2026 20min

  Your dashboard is full, but it's not helping you make better decisions.   We're bringing back this episode because it covers one of the most important (and often misunderstood) areas of running an agency: how to think about metrics.   In this conversation, we break down how we track performance across our agency portfolio, and why a smaller, more focused set of metrics leads to better decisions.   We cover: The difference between lag metrics and lead metrics Which numbers actually drive decisions (and which don't) How to think about revenue, margin, and utilization together Why pipeline is the clearest signal of future performance When a metric stops being useful   If your dashboard feels overwhelming, or worse, useless, this is a good one to revisit.   📺 Watch us on YouTube ==================== Peter Kang on LinkedIn: https://www.linkedin.com/in/peterkang34/ Sei-Wook Kim on LinkedIn: https://www.linkedin.com/in/seiwookkim/ AgencyHabits Website: https://www.agencyhabits.com/ AgencyHabits on LinkedIn: https://www.linkedin.com/company/agencyhabits/ Barrel Holdings Website: https://www.barrel-holdings.com/ Barrel Holdings LinkedIn: https://www.linkedin.com/company/barrel-holdings/   Chapters: 00:00 Why Most Agencies Track Too Many Metrics 02:30 Lag vs Lead Metrics (The Foundation) 06:00 Revenue, Margin, and What They Actually Signal 10:00 Utilization and Forecasting Future Problems 14:30 Pipeline: The Most Important Metric 18:00 Secondary Metrics That Still Matter 22:00 When Metrics Stop Being Useful 24:30 How to Build a Lean Dashboard
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  Your Agency's ICP: Defining Who You're Built to Serve | EP 33 31.03.2026 26min

  Your ICP isn't just who you target. It determines your sales cycle, your margins, and the quality of your clients.   And most agencies get it completely wrong.   Today, we break down the 5 dimensions of a real ICP and how to use them to improve your positioning, pipeline quality, and delivery. We also cover: Why "anyone with budget" is not an ICP How to avoid bad-fit clients (even if they have money) The concept of engagement yield (and negative yield) Why most outbound fails (and what to do instead) How to identify real buying triggers The mistake agencies make with buying committees The disqualifiers you should never ignore   If you want better clients, better margins, and a shorter sales cycle, this is where it starts.   📺 Watch us on YouTube ==================== Peter Kang on LinkedIn: https://www.linkedin.com/in/peterkang34/ Sei-Wook Kim on LinkedIn: https://www.linkedin.com/in/seiwookkim/ AgencyHabits Website: https://www.agencyhabits.com/ AgencyHabits on LinkedIn: https://www.linkedin.com/company/agencyhabits/ Barrel Holdings Website: https://www.barrel-holdings.com/ Barrel Holdings LinkedIn: https://www.linkedin.com/company/barrel-holdings/
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  How to Scale Business Development Beyond the Founder | EP 32 24.03.2026 29min

  You can't scale your agency because everything still runs through you. And until that changes, no hire is going to fix it.   In this episode, we break down why hiring a salesperson rarely works, and why business development in an agency isn't one role, it's actually five distinct functions.   Most founders are juggling all of them at once: • Marketing & awareness • Partnerships • Outbound • Sales & closing • Account growth   When you try to replace all of that with one hire, it fails.   We unpack how to deconstruct business development, sequence the right hires, and build a system that actually scales beyond the founder.   If you want a predictable pipeline, stronger close rates, and a business that doesn't depend entirely on you, this is the playbook.   Key takeaways from today: 📌 The "founder bottleneck" is structural—not just a sales problem 📌 Business development is 5 separate functions, not 1 role 📌 Hiring a salesperson too early often sets them up to fail 📌 Account growth is the highest-leverage place to start 📌 Outbound only works once positioning and proof are in place 📌 Founders should shift from operator → architect of the system   📺 Watch us on YouTube ==================== Peter Kang on LinkedIn: https://www.linkedin.com/in/peterkang34/ Sei-Wook Kim on LinkedIn: https://www.linkedin.com/in/seiwookkim/ AgencyHabits Website: https://www.agencyhabits.com/ AgencyHabits on LinkedIn: https://www.linkedin.com/company/agencyhabits/ Barrel Holdings Website: https://www.barrel-holdings.com/ Barrel Holdings LinkedIn: https://www.linkedin.com/company/barrel-holdings/
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  Service Offering: What You Actually Sell vs. What You Think You Sell | EP 31 17.03.2026 26min

  Most agencies think their service offering is just a list of capabilities. Branding, web, SEO, paid media. But that's not what clients are actually buying.   A real service offering is the structure of the client relationship, how someone starts working with you, how the engagement expands, and how value compounds over time.   In this episode, we break down the anatomy of a strong service offering and explain why agencies that rely on a "menu of services" often struggle with long sales cycles, inconsistent pricing, and churn after a single project.   We walk through how to design the full arc of the client relationship, from the entry offer to the core engagement and the natural expansion paths that follow.   We also unpack: Why listing services creates reactive proposals and inconsistent pricing How a strong entry offer makes it easier for clients to say yes What your core offer should communicate about your agency How to design expansion paths that grow accounts over time The difference between expansion paths and additional services Why pricing ultimately reveals what you really sell   If you want clearer positioning, faster sales cycles, and stronger client relationships, your service offering needs to be intentionally designed — not just listed.   Key takeaways from today's episode: 📌 A service offering is the path of the client relationship, not a list of services. 📌 Agencies that rely on service menus often struggle with pricing and scope creep. 📌 A strong service offering has four parts: entry offer, core offer, expansion paths, and additional services. 📌 Entry offers should be easy to buy, bounded in scope, and lead naturally to deeper work. 📌 Expansion paths help agencies grow accounts intentionally instead of relying on luck. 📌 Pricing logic should reinforce the value of the service offering.   📺 Watch us on YouTube ==================== Peter Kang on LinkedIn: https://www.linkedin.com/in/peterkang34/ Sei-Wook Kim on LinkedIn: https://www.linkedin.com/in/seiwookkim/ AgencyHabits Website: https://www.agencyhabits.com/ AgencyHabits on LinkedIn: https://www.linkedin.com/company/agencyhabits/ Barrel Holdings Website: https://www.barrel-holdings.com/ Barrel Holdings LinkedIn: https://www.linkedin.com/company/barrel-holdings/