Brandfathers

Epizode

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  How Tech CEOs Made Everyone Hate AI 27.05.2026 49min

  The CMO job became impossible this year. AI killed the work. Search killed the funnel. And the best marketers are now saying no to million-dollar offers.00:00 World Cup buzz, MIA02:45 The anti-AI vibe shift06:00 The corporate execution gap10:00 Saucony's bot-defense playbook13:40 Salomon's tiny car + Bima's van16:30 Why Messi can't sell a drink27:00 The brutal CPG launch math31:50 Bob's Red Mill killed Bob36:00 SEO is dead41:00 Why $1M won't buy a CMO44:00 The new hottest marketing hire46:30 OKC vs SpursFollow the hosts:Jordan — @jordanrogersAshwinn — @ShwinnabegobrandOren — @orenmeetsworldNewsletter: https://www.Brandfathers.orgSubscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.
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  How the Algorithm Decides Who Wins 18.05.2026 35min

  Nike's "walkers tolerated" ad broke aspirational marketing. Hoodie brand CMFRT is doing $1B with 10,000 creators on retainer. And if your content's flopping it's not the algorithm, your content just sucks. Inside the new marketing playbook:0:00 — Intro0:18 — Live from Dallas5:00 — Ideal home size + the Gen Z myth7:00 — Nike's "walkers tolerated" ad10:30 — Nike, Lulu & the mushy middle14:50 — Framework for staying relevant18:50 — CMFRT's billion-dollar creator army21:00 — Why big brands won't hit the gas pedal22:50 — Distribution is the new product25:30 — Under Armour blew middle America28:30 — Why your content sucks (not the algorithm)30:00 — How meta ads actually workFollow Jordan: @jordanrogersFollow Ashwinn: @ShwinnabegobrandFollow Oren: @orenmeetsworldNewsletter: https://www.Brandfathers.orgSubscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.
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  Master’s marketing, Coachella billboards & the basics of influencer marketing strategy 10.04.2026 50min

  Mercedes shipped 600 cars to Augusta, Phoebe Gates offered a creator $400 for a brand deal, and we speed-rated every Coachella billboard. Plus... is marketing being rebranded so men can do it?0:00 Masters marketing & brand activations14:30 Marketing is being masculinized22:03 Phoebe Gates' influencer lowball31:22 Threads, algorithms & creator complaining37:46 RFK launches a podcast41:40 Coachella billboard speed roundFollow the guys:@JordanRogers2626@Shwinnabego@orenmeetsworldSign up for the newsletter: https://www.Brandfathers.org
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  How the 'new media' is getting rich (and why you’re not) 03.04.2026 40min

  OpenAI just bought TBPN for a reported $200–300M — and almost everyone is misreading why. The Brandfathers break down what the deal actually means for new media, why 800 live viewers can outvalue 2 million, and the monetization model creators are sleeping on. Plus: the NYT called a GLP-1 dropshipper an "AI-built business," and Nike just hit an 11-year stock low.0:00 Intro0:30 TBPN acquired by OpenAI3:30 Why niche audience beats mass reach5:00 The live show model vs. traditional podcasting7:30 Speed and dedication in new media9:30 What it takes to scale a podcast11:00 Creator-in-residence: what actually works15:00 Monetizing media beyond ad reads20:00 The NASCAR ad model for creators24:00 Medvi: the $1.8B "AI-built" GLP-1 company30:00 Why journalists can't cover business35:00 Nike earnings and the 11-year low40:00 Niche brands eating Nike aliveFollow the guys:@JordanRogers2626@Shwinnabego@orenmeetsworldSubscribe to the newsletter: https://www.Brandfathers.orgSubscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.
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  How Creators Replaced the Entire PR Industry 31.03.2026 40min

  This week we break down why creators have replaced the entire PR industry — from Jordan's YouTube golf tour launch that outperformed traditional press, to Alex Earle building 500K followers before dropping a single product, to the programmatic ad fraud no one's talking about.0:00 - PR is dead0:40 - Edelman panel recap3:07 - YouTube golf tour launch7:00 - The embargo rant10:56 - Shopify's organic PR playbook13:22 - Alex Earle vs. Beyoncé18:16 - Michael Rubin's flag football spectacle24:20 - Shoptalk / Klaviyo Composer27:00 - Why brands are firing their agencies30:09 - Programmatic ad fraud exposed36:12 - Retro hardware / Brick auto-brickingAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org
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  Why Silicon Valley Is Suddenly Desperate for Marketers 09.03.2026 53min

  Paul Graham finally admitted what marketers have known for years: we're in the Age of Brand. We break down why the founding marketer is now worth more than the engineer, why McDonald's CEO went viral for all the wrong reasons, why the Staples Baddie won't last 30 days, and the employee creator playbook no one's talking about. If you're a creative strategist, your worth has never been higher.0:00 Intro0:30 Paul Graham's "Age of Brand"4:30 Silicon Valley vs. Marketers10:00 Why Creatives Have Never Been Worth More16:30 McDonald's CEO Goes Viral (For the Wrong Reasons)22:00 Why Creators Can't Exist in Corporations25:00 The Staples Baddie Problem30:00 Ulta's Employee Creator Playbook37:00 Siloed Teams Kill Everything42:00 Expo West Goes Full Culture45:00 America's Next Top Snack50:00 Licensing Expo and What's NextAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org
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  Why the Best Creatives Are Making More Money Than Ever 03.03.2026 50min

  We walked past an agency activation in Venice that no one was using. That kicked off a full conversation about why agencies keep selling ideas that die on arrival. Plus: the internet lost its mind over a hockey photo, designers are spiraling, and we explain why you should go news sober immediately.0:00 Intro2:02 Storytelling Hooks That Work5:48 H&R Block's $500K Green Screen9:39 VaynerMedia Made This12:00 Why Armra's Billboards Don't Work17:36 Gucci's AI Backlash23:35 Jack Hughes and the AI Photo War31:00 Designers Are in Shambles36:15 The Internet Creates Fake Problems41:10 Claude Built This Unprompted44:00 The $75K Brand Sprint ModelAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org
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  A Marketer's Guide to Licensing & Collabs 23.02.2026 50min

  From the Frida Baby packaging crisis to the billion-dollar business of brand licensing this episode covers it all. We brought on Steve Starobinsky, Head of Partnerships at Pudgy Penguins and 25-year licensing veteran, to break down how licensing deals actually work: the royalties, the minimum guarantees, the 18-month calendars, and why most brands get into it too early. Plus, the Eileen Gu debate, when brand humor crosses the line, and why "sales is a contact sport."0:00 - Intro0:18 - Frida Baby controversy7:00 - Edgy copy gone wrong10:35 - Werner Herzog on rumors16:00 - Eileen Gu debate20:00 - Meet Steve Starobinski22:30 - Licensing 10130:30 - Licensing vs. collabs35:50 - Pitching IP holders41:00 - Best value in licensing44:30 - Biggest licensing mistakes47:00 - Licensing Expo in Vegas49:45 - Where to find SteveAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org
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  How YouTube Replaced ESPN for an Entire Generation 16.02.2026 43min

  This week the fathers talk all things sports marketing, specifically who is getting the attention of the youth now and how they're doing it.0:00 Intro3:56 Today's Lineup4:23 Waste Management Open8:01 All-Star Game Is Broken11:15 200 Creators, One Weekend15:47 Sports Lost the Kids16:49 Ja Morant vs Ant Edwards19:39 World Cup Is Coming20:03 Super Bowl Ads Flopped24:57 Creator Exclusivity Deals26:57 The AI Bowl29:08 AI Mockups Going Viral36:50 AI Adoption Is 95/539:48 PGA Tour Aura EditsAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org
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  How the Highest-Converting Brands Are Marketing in 2026 (real examples) 16.02.2026 21min

  This week the Father discuss marketing funnels and how you can tactically apply them to any business. 0:00 Intro1:40 Paid ads strategy5:25 Meta ads basic setup structure9:25 Common mistakes13:30 Other strategies18:25 Applying to other business types20:55 OutroAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org
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  The Playbook for Selling Bold Ideas to Boring Bosses 11.02.2026 20min

  This week the Fathers discuss how to get interesting marketing approved by big/old fashioned companies and bosses. 00:00 Introduction and Context02:40 Understanding Influencer Marketing Approval05:29 Measuring ROI in Influencer Marketing08:32 Navigating Marketing Budgets and Approvals11:20 Challenges in Social Media Marketing14:18 Fringe Marketing Strategies17:08 Structuring Communication for Buy-InAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬
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  The 3 Tech Shifts Every Marketer Needs to Watch in 2026 03.02.2026 51min

  This week the Fathers talk new Technology, Super Bowl ads and Current Events. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬
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  The AI Marketing Strategies Top Brands Secretly Started Using in 2026 13.01.2026 49min

  This week The Fathers returned discussing the latest AI Strategies Top Brands and Marketers are using in 2026 and how you can apply them to your own business/life/ Intro 0:00Nike x Maduro 0:40Equinox AI New Year Campaign 2:14Custom GPTs for Personal Use 13:30Secret AI Marketing Strategies 25:00Current State of NIL 37:25Gen Alpha Insights 46:23As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org
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  2025 Marketing Trends Explained (what we can learn) 09.12.2025 44min

  This week the fathers broke down running conferences, marketing trends and bantered about some recent events.Intro 0:00Biggest running conference of the year 0:422025 Marketing Trends 7:28Spotify Wrapped 27:58Ronaldo x Perplexity 31:54Photo/Video AI Model overload 34:14As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org
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  How to make boring businesses go viral (real life playbook) 12.11.2025 47min

  This week Oren and Jordan talk marketing for boring businesses and how unsexy industries are perfect for blowing up on social media.Intro 0:00Regional/New business marketing 1:15Boring business marketing 24:00Future of work and income for marketers 39:24As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org
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  How to get attention on social media (brand examples) 05.11.2025 56min

  This week the Fathers talk about a handful of people and brands getting attention online.Intro 0:00Political banter 1:43Internet Invitational 15:00Google Pomelli 27:17Board/NEO 36:50Future of algorithms 42:30As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.orgCheck out Particl: https://www.particl.com/reports/content/bfcm-2025?utm_source=IG%2FTT&utm_medium=Video&utm_campaign=Jordan
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  The new model of shopping (how to take advantage) 27.10.2025 35min

  This week the Fathers talk modern marketing and how to stay ahead of the 8-ball. What is changing and how to take advantage of it. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.orgCheck out Particl: https://www.particl.com/reports/content/bfcm-2025?utm_source=IG%2FTT&utm_medium=Video&utm_campaign=Jordan
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  Viral campaigns explained (Skims, Ramp, Jaxson Dart) 22.10.2025 44min

  Check out Particl: https://www.particl.com/reports/content/bfcm-2025?utm_source=IG%2FTT&utm_medium=Video&utm_campaign=JordanThis week the fathers discuss virality, showcasing examples from Ramp, Skims and Jaxson Dart. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org
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  Lululemon's decline explained 14.10.2025 33min

  This week the fathers talk Lululemon's decline and it's founders crash out as well as a handful of rebrands from Domino's, Crocs and the City of Austin.As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org
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  Breaking down the AI marketing war 07.10.2025 1h 1min

  This week the fathers break down the AI marketing war, Cracker Barrels re-rebrand, Ryder Cup merch strategy and more.As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org