The Podcast Top 5

Netflix’s Clips Feed, YouTube Podcast Lineups & a $100M+ AI Podcast Deal 13.05.2026 4min

On this episode of The Podcast Top 5, hosted by Emily Soule, we break down Netflix’s new Clips feature a vertical, TikTok-style feed designed to surface bite-sized highlights and drive viewers into full shows. YouTube is also rolling out curated “top podcast lineups” across genres like Sports, Comedy, and True Crime, aimed largely at advertisers navigating the podcast boom.   Meanwhile, reports suggest OpenAI has acquired the tech-focused show TBPN in a deal worth the “low hundreds of millions,” signaling just how valuable podcasting has become in the AI era. From short-form video to major acquisitions, the podcast landscape is evolving fast.See omnystudio.com/listener for privacy information.

Spotify’s Video Warning, YouTube’s Audio Takeover & Instagram’s Great Purge 07.05.2026 4min

On this episode of The Podcast Top 5, hosted by Emily Soule, we break down Spotify’s warning for podcasters using API-based video uploads, Buzzsprout adding video distribution to Apple Podcasts, and SiriusXM becoming the exclusive seller of YouTube audio ads in the U.S.   Plus, Instagram’s “Great Purge of 2026” wipes out millions of fake followers, impacting everyone from influencers to major celebrities.See omnystudio.com/listener for privacy information.

China Cracks Down, Netflix Bets Small & a $150M Podcast Deal 21.04.2026 2min

On this episode of The Podcast Top 5, hosted by Emily Soule, China tightens rules on podcast creators, Oxford Road calls out a $1B measurement problem, and Netflix bets on smaller podcasts heading to streaming.   Plus, Audiochuck makes a massive $150M move into ads and video, proving podcasting is getting bigger (and more valuable) than ever.See omnystudio.com/listener for privacy information.

Acast’s NYC Studio, NPR’s Pod Club & Drew Afualo’s Viral Podcast 23.03.2026 2min

On this episode of The Podcast Top 5, hosted by Emily Soule, we cover Acast opening a new studio in SoHo with Ariana Grande appearing on Shut Up Evan, NPR launching its new Pod Club recommendation newsletter, and a new hosting platform called Fountain for Podcasters.   Plus, this week’s podcast pick is It’s Going DOWN in the Comments with Drew Afualo, diving into the wildest TikTok comment sections with humor and candid conversation.See omnystudio.com/listener for privacy information.

MrBallen’s SiriusXM Deal, Spotify’s TV Upgrade & AI Ads for Podcasters 16.03.2026 2min

On this episode of The Podcast Top 5, hosted by Emily Soule, we’re covering some big moves in the podcast world. Storytelling powerhouse MrBallen has signed a major distribution and monetization deal with SiriusXM, expanding his reach across both audio and video platforms.   Meanwhile, Minneapolis has a new podcast hub with the launch of AMP Studios, a unique production space located inside a financial services company, showing that even the finance world is getting into podcasting.   Over on the tech side, Spotify has upgraded its Apple TV app, finally bringing video podcasts to the big screen along with Spotify DJ after more than a year without video support. And Triton Digital has introduced AdBuilder AI, a new tool that helps small and medium-sized businesses create and book broadcast-quality podcast ads automatically.See omnystudio.com/listener for privacy information.

AI Tools, Ad Insights & History’s Greatest Stories 27.01.2026 3min

On this week’s Podcast Top 5, Emily Soule brings you the latest podcast news:   Trebble just launched DeepCut, an AI editing tool that lets podcasters cut, polish, and refine episodes using plain language, plus an optional Safe Cut feature for natural-sounding edits. Oxford Road unveiled ORBIT, the first podcast ranking system based on ad performance rather than popularity, giving marketers the data they’ve been waiting for.   James Corden’s This Life of Mine is now available everywhere, moving beyond its SiriusXM exclusivity to reach all listeners. And Altmetric is tracking podcasts, meaning research cited in episodes now counts toward academic impact.   This week’s podcast pick is The Rest Is History with Tom Holland and Dominic Sandbrook. From brutal rulers to epic battles and world-changing events, it’s history told like a thriller. Discovered via mowPod Charts, this show is perfect for history buffs or anyone looking for gripping storytelling.See omnystudio.com/listener for privacy information.

Diary of a CEO in Cinemas, Golden Globes Podcast Awards & The Art Angle 24.11.2025 3min

On this week’s Podcast Top 5, Emily Soule brings you the latest podcast news: Diary of a CEO fans can catch a special Louis Tomlinson episode in six Cineworld cinemas across the UK and Ireland before it drops anywhere else. PodRoll launches PodRoll Video Promos on Apple Podcasts, letting creators add unskippable trailers right in their feed.   Hollywood is joining the podcast party, Golden Globes just announced 25 eligible shows for its very first Best Podcast award, with six nominees to be revealed in December. And if you missed Podcast Movement 2025 in Dallas, every session is now available online for free keynotes, panels, and all the podcast wisdom from your couch.   This week’s podcast pick is The Art Angle, giving listeners an insider look at the art world with Artnet News. From museums to the market, it’s big art stories explained in a way that’s approachable, fascinating, and addictive. Discovered via mowPod Charts, it’s your backstage pass to the art industry.See omnystudio.com/listener for privacy information.

Podcasts as News, YouTube AI DJs, and Drop A Pin’s Global Adventures 17.11.2025 3min

On this week’s Podcast Top 5, Emily Soule dives into the latest in podcasting: Podcasts are now a major news source, with 54% of U.S. adults tuning in and Republicans reportedly trusting them twice as much as Democrats. YouTube launches YouTube Labs, offering AI music hosts that bring trivia, stories, and commentary to your playlists.   Over in the UK, HERA, a female-founded video podcast network, is putting women front and center in media. And Megaphone-hosted publishers on Spotify are getting a major ad tech upgrade, including video ads, clickable ads, and smarter targeting with first-party data.   Plus, this week’s podcast pick is Drop A Pin, where The Wonton Don and Uncle Chaps take listeners on hilarious, wild, and sometimes profound adventures around the world. Discovered via mowPod Charts, it’s the perfect mix of travel, comedy, and storytelling.See omnystudio.com/listener for privacy information.

Amazon Streams Jason & Travis Kelce, Spotify Tackles AI, and The Last Invention Podcast 10.11.2025 3min

On this episode of The Podcast Top 5, hosted by Emily Soule, we cover Amazon Prime Video streaming New Heights with Jason & Travis Kelce in the U.S. (international fans, you’re on YouTube for now). Steven Goldstein weighs in on how the term “podcast” now means personality-driven, on-demand content, no matter the platform. Spotify is testing AI transparency tools for music, and NPR confirms that podcasts are outpacing radio in revenue, proving your earbuds are officially valuable.   Plus, this week’s podcast pick is The Last Invention, a gripping dive into the history, rivalries, and visions behind AI, exploring the people racing to create what may be humanity’s ultimate invention. Discovered via mowPod Charts, it’s suspenseful, dramatic, and perfect for anyone curious about the future of technology.See omnystudio.com/listener for privacy information.

MrBeast Drama, PodAnalyst Launch, and Heavyweight’s “What Ifs” 03.11.2025 3min

On this episode of The Podcast Top 5, hosted by Emily Soule, we dive into MrBeast’s recent controversy over alleged misleading YouTube ads aimed at kids and questionable privacy practices. PodAnalyst launches a new analytics tool unifying Apple, Spotify, and YouTube data, free for shows under 1,000 listeners. Big ad spenders like Amazon and GoDaddy are shaking up the podcast marketing world, while research shows listeners remain cautious about AI in podcasting. Plus, this week’s podcast pick is Heavyweight with Jonathan Goldstein, taking you on heartfelt road trips and awkward reunions that explore the “what ifs” of life.See omnystudio.com/listener for privacy information.

Podcast Scams, Canada’s Listening Boom, and Adam Carolla’s 4,000th Episode 27.10.2025 3min

On this episode of The Podcast Top 5, hosted by Emily Soule, we cover the latest podcast scams targeting unsuspecting guests, don’t click that “big-name podcaster” email just yet. Canada’s podcast scene is booming, with 46% of listeners tuning in monthly, and Adam Carolla celebrates a milestone 4,000th episode with none other than Jay Leno. Descript is shaking up subscriptions with new pricing based on media minutes and AI credits. Plus, Emily highlights this week’s must-listen: Pardon My Take, your go-to podcast for sports, laughs, and unpredictable moments.See omnystudio.com/listener for privacy information.

Brazil’s Podcast Boom, Apple Podcasts 26, and YouTube Shorts for Podcasters 20.10.2025 4min

On this episode of The Podcast Top 5, hosted by Emily Soule, we’re exploring Brazil’s massive rise as a podcast powerhouse and why creators ignoring the country are missing out on a huge audience. Apple Podcasts 26 is here with AI-powered dialogue enhancement, per-show playback speeds, and a refreshed interface. Amazon Ads and SiriusXM team up to bring programmatic audio advertising to the masses, while YouTube rolls out tools to turn your long-form podcasts into Shorts, plus AI editing and dynamic ad slots. And this week’s featured podcast? 10 to Life with Annie Elise, a gripping true crime show uncovering murders, cold cases, and high-profile trials with precision and insight.See omnystudio.com/listener for privacy information.

YouTube Listeners vs. Watchers, Podhome Launches, and Why First Impressions Matter 13.10.2025 3min

On this week’s episode of The Podcast Top 5 hosted by Emily Soule, we uncover fresh insights from Sounds Profitable showing that nearly half of YouTube podcast users actually listen more than they watch—while Spotify audiences lean the other way. Emily also spotlights the launch of Podhome, a new app with transcripts, chapters, and live podcast features, plus key takeaways from The Podcast Study: Growth on why the first 60 seconds of your show can make or break your audience. And don’t miss the gear news: RØDE’s new Wireless Micro receiver is simplifying life for creators. Finally, Emily highlights The Huberman Lab Podcast, a must-listen for anyone looking to optimize their brain and body.See omnystudio.com/listener for privacy information.

Podcast Fans Are Listening Longer, Spotify Animates Audiobooks, and Captivate’s Big Upgrade 06.10.2025 3min

This week on The Podcast Top 5 hosted by Emily Soule, we dive into the latest shifts shaking up the podcasting world. From new data showing fans are spending over 6 hours a week with their favorite shows, to Spotify’s Follow-Along feature turning audiobooks into multimedia experiences, there’s no shortage of innovation. Captivate rolls out powerful growth tools, Variety shuts down Emmy dreams for video podcasts, and the Golden Globes steps in with a new podcast award. Plus, Emily spotlights Unicorn Girl, a gripping investigative series about ambition, deception, and the fine line between visionary and fraud.See omnystudio.com/listener for privacy information.

Podcast Movement’s Big Merger, Libsyn’s PodRoll & Australia’s Podcast Boom 29.09.2025 3min

On this episode of The Podcast Top 5, hosted by Emily Soule, we’re covering a major shake-up: Podcast Movement and Sounds Profitable have merged in a seven-figure deal, with Bryan Barletta stepping in as President and the 2026 flagship event heading to New York City. Libsyn is helping creators get discovered with PodRoll, a brand-new tool that promotes shows directly in podcast feeds. Wondercraft introduces “Wonda,” the world’s first AI agent for content creation, while fresh data from Australia shows millennials, Gen Z, and even blue-collar workers are tuning in more than ever — with YouTube leading the charge. And this week’s featured pick? The Deck, a true-crime podcast turning playing cards into tools for solving cold cases.See omnystudio.com/listener for privacy information.

Libsyn’s $112M Payout, Gen Z’s YouTube Shift & Taylor Swift’s Podcast Takeover 22.09.2025 4min

On this episode of The Podcast Top 5, hosted by Emily Soule, we’re covering Libsyn’s massive milestone — over $112 million paid to creators since 2017, with new tools to help podcasters monetize from day one. We’ll dig into fresh data showing Gen Z’s podcast habits are driven by YouTube and social media, plus the wild ripple effect of Taylor Swift’s appearance on New Heights, which sent streams and views skyrocketing. Then, we’re looking at tough truths from The Podcast Study: Growth — 41% of listeners won’t give a show a second chance if the first episode flops. And this week’s featured pick? Diary of a CEO with Steven Bartlett, a powerful show that pulls back the curtain on the world’s most fascinating leaders.See omnystudio.com/listener for privacy information.

Age Checks, Game Day Hype & London’s Podcast Boom 15.09.2025 3min

On this episode of The Podcast Top 5, host Emily Soule breaks down the latest in podcasting. Spotify is rolling out age checks in the UK with facial recognition and ID scans, stirring up conversations about safety and privacy. Football fans are diving into The Players Lounge, a new game from the team behind The Rest is Football. Meanwhile, London is becoming a hub for video-first shows as Podshop Studios expands. Plus, the 2025 Ear Worthy Awards spotlight indie creators with their latest nominations and winners! And don’t miss this week’s pick: The Kinda Funny Podcast — a hilarious, anything-goes conversation that’s winning over listeners fast.See omnystudio.com/listener for privacy information.

Apple’s Privacy Promise, Spain’s Podcast Block & Spotify’s Audiobook Bonus 02.09.2025 2min

On this episode of The Podcast Top 5, hosted by Emily Soule, we’re unpacking Apple’s latest move to keep your podcast listening habits private, even adding “noise” to mask your data. In Spain, public broadcaster RTVE is blocking RNE shows from third-party apps, sparking concerns about the future of open RSS. Spotify is testing a new Audiobooks+ add-on with 15 hours of monthly listening time, and FOX News just inked a licensing deal with the conservative podcast Ruthless. Plus, this week’s featured show is Get Better at Beach Volleyball, the perfect pod for athletes and aspiring players looking to level up.See omnystudio.com/listener for privacy information.

Acast’s Big Ad Deal, Apple’s Audio Glow-Up & Joe Budden’s Million-Dollar Mic 21.08.2025 2min

In this episode of The Podcast Top 5, hosted by Emily Soule, we’re breaking down Acast’s new global partnership with Magnite — a major move that could boost discoverability (and revenue) for podcasters everywhere. Apple is also leveling up its audio game with an “Enhance Dialog” feature for crisper sound and an Automix tool for music lovers. TIME just revealed its 100 Best Podcasts of All Time, but some major names were left off the list — including Joe Rogan. Meanwhile, Joe Budden is flexing podcast power, earning over $1 million a month on Patreon alone. And this week’s top podcast pick? Right About Now with Ryan Alford — a no-fluff marketing show climbing the charts.See omnystudio.com/listener for privacy information.

Podcasts on TV, Gen Z Kills the Dial & Amazon’s Wondery Spin 14.08.2025 3min

On this episode of The Podcast Top 5, hosted by Emily Soule, we’re diving into Edison Research’s new UK report showing podcast listening on TV has doubled — with Spotify and BBC Sounds pulling ahead of Apple. In the U.S., Gen Z and young millennials are now listening to podcasts just as much as radio, a massive shift from a decade ago. Amazon’s Steve Boom insists Wondery’s big reorg is nothing to worry about, while South Africa’s DStv learns the hard way that mixing raw podcast energy with network TV can get messy. And this week’s podcast pick? The Fantasy Footballers — your ultimate draft-day advantage.See omnystudio.com/listener for privacy information.