Menswear Style Podcast

Episodet

• Nick Reed, Founder of Neem London / Recycled Men's Clothing 05.06.2026 22min

  In this episode of the Menswear Style Podcast, Peter Brooker sits down with Nick Reed, founder of sustainable menswear brand Neem London, to discuss the launch of the brand's Spring/Summer 2026 collection and the thinking behind its latest campaign, The Uniform of Hot Dads. As Neem opens its permanent flagship store on London's Lamb's Conduit Street, Nick explains why the brand is focusing on an often-overlooked menswear audience: men aged 40 to 60. Drawing on research from more than 400 men,...
• Guray Kesman, Founder of Kesman Male Grooming / Men's Hair Styling 26.05.2026 22min

  In this Menswear Style Podcast episode, Peter Brooker sits down with Guray Kesman, founder of Kesman Male Grooming — one of London’s most respected names in modern barbering and men’s grooming, with premium London locations in Farringdon and Buckingham Palace Road. With nearly two decades of experience, Guray has built a brand that goes far beyond the traditional barbershop experience. At Kesman Male Grooming, every service begins with an in-depth consultation focused on face shape, hair type...
• Guy Blaskey, Founder of Detrash / Watches Made With Trash 17.04.2026 24min

  In this episode of the Menswear Style Podcast, we sit down with Guy Blaskey, Founder of Detrash — a brand on a mission to shake up the watch industry. After selling his first business in 2023, Guy took a step back to explore his long-standing passion for watches. What he discovered surprised him: while most industries are moving toward sustainability and purpose, the watch world has largely stood still. Outside of ultra-expensive, often inaccessible pieces — some reaching over £1 million — in...
• Freddie Sheridan, Founder of YCODE / Male Skincare 09.03.2026 28min

  In this episode, Peter sits down with Freddie Sheridan, founder of YCODE — the British skincare brand redefining men’s grooming through cutting-edge marine biotechnology. Built specifically for male biology, YCODE isn’t just another men’s range wrapped in masculine packaging. After five years of research into the unique structure of men’s skin — thicker, oilier, collagen-dense and biologically distinct from women’s — Freddie developed a performance-driven, three-step system powered by microal...
• Giorgio Armani’s Impact on the Fashion Industry 08.09.2025 21min

  One of the world’s most famous fashion designers Giorgio Armani has died at the age of 91. Also a renowned businessman, the pioneering Italian designer was credited with reimagining men’s and women’s suits for a modern audience. He dressed some of the biggest stars in music and Hollywood and his company Armani expanded into beauty, fragrance, music, sport and luxury hotels. Menswear Style's host Peter Brooker and Coventry University fashion expert Rebecca Ryder-Caddy discuss what made Giorgio...
• Sebastian Öhrn, Founder of Myrqvist / Premium Footwear 04.03.2025 23min

  Myrqvist's journey began in 2016, starting small — like most things do — but with a clear vision: to craft high-quality footwear with a timeless design at a fair price. A product designed to stand the test of time and trends alike. How do they balance top-tier craftsmanship with a modest price point? At Myrqvist, they take pride in their dedication to quality. While all design work happens at their Stockholm headquarters, their shoes are expertly crafted by skilled artisans in Portugal, with ...
• Mark Warman, Founder of Barnfield Customs / Handmade Jackets 05.12.2024 29min

  Barnfield Customs is a new brand not only capturing a passion for product, but with a drive to establish itself as a premium ‘maker’ within the UK market through founder Mark Warman. The brainchild of graphic designer and agency owner Mark, and based in Nottinghamshire, Barnfield Customs came to life in 2023 with a primary focus on designing and making premium overcoats and jackets to the highest standard. Garments that are timeless, abundant in finer detailing and in quality. Each Barnfiel...
• Mathias Jensen, Creative Director at Les Deux / Scandinavian Premium Menswear 26.11.2024 33min

  The story of Les Deux began in Copenhagen in 2011 when two seemingly opposite worlds collided. A law student from the suburbs crossed paths with a creative soul with international roots at a city bar. Their conversation sparked over a T-shirt: a plain white piece, adorned with military patches sewn by hand. Despite their contrasting backgrounds - preppy meets urban, entrepreneur meets creative - they shared a vision: to create a menswear brand inspired by their differences. That simple T-shir...
• Adam White-Johnson, Founder of BeardGang Members / Hemp Beard Care 02.10.2024 24min

  BeardGang Members (BGM) formulate premium products that are class-leading and healthy for their customers. Their goal is to work with the body's natural chemistry to ensure your hair and skin maintain balanced and healthy. BGM products gently cleanse, condition and nourish hair and skin. They avoid sulfates, silicones and other artificial ingredients to maintain harmony with the natural chemistry of the human body. They do this to maintain natural oils and to keep your hair and skin as ...
• Rory Bennett and Billy Sims-Hilditch, Co-Founder of Sims Wear / British Made Clothing 01.10.2024 34min

  Sims Wear is a British menswear brand delivering elevated wardrobe essentials produced from the best wool and textiles in the British Isles. Dedicated to quality, and to creating timeless luxury that will stand the test of time, Sims Wear is built on three pillars; the best grade fibre, the best yarn spinner, and the best knitter. The materials used are also a trio of excellence; Supima Cotton, Nomadic Cashmere, and Merino Lambswool create a collection of style and comfort crafted to last. Pi...
• Evren Ozka, Co-Founder of Mallet London / Luxury Footwear 22.08.2024 28min

  Disciplined, Dedicated and a Rationalist. Evren Ozka has long had a strategic eye for business, starting his professional career in textiles and manufacturing. At age 18, he ran his division at his family's textile companies for seven years before beginning Mallet London in partnership with Tommy Mallet. They realized a gap in the market - quality-designed shoes at an achievable price point, and the brand evolved from there. Evren is now Founder and Business Director of Mallet London and spen...
• Jonathan Bordell, Co-Founder of The Helicon Watch Company / British Watchmaker 17.07.2024 28min

  With over two decades of combined experience in the world of watches, Danielle and Jonathan (a husband and wife team) share a deep passion for curating, creating, and connecting collectors and enthusiasts with timepieces from renowned watchmakers. Helicon is a new dial name, launched this year by two industry veterans with more than twenty years experience in the business of selling and sourcing watches - at all price levels and from a multitude of makers - to and for collectors and enthusia...
• Miguel Soares, Founder of BYMS / Sports Fashion 04.07.2024 21min

  Miguel was a professional soccer player but sadly suffered an injury which led to him starting a new career. Drawing inspiration from soccer, he embarked on a new journey. BYMS is a brand that stands out in the world of sports fashion, known for its commitment to quality, innovation, and the celebration of the sporting spirit. With each creation, BYMS reaffirms its place as an authentic and influential voice in fashion and football. The newly launched "12th Player" jersey is a powerful symbo...
• Peter Jüriado, Creative Director at Stenströms / Premium Shirts 12.06.2024 27min

  Style, quality and comfort in every detail. This philosophy has made Stenströms one of Sweden's most well-known and respected brands. The classic Stenströms shirt carries 125 years of tradition, craftsmanship and quality. Jackets, knitwear, accessories and ties are now also included in their business concept. They can now look back on their 125 years as a design and fashion house. And even though they continue to grow, their attitude to quality always remains the same.
• Will Verona, Founder of PURIFIED / Biodegradable Durable Sneakers 16.05.2024 22min

  On a factory trip to Sri Lanka, shoe designer Will Verona was confronted with a shocking sight: a 50-meter high mountain of plastic waste. 'Trash mountain' would later collapse, with tragic consequences. Reflecting on his industry’s role in the environmental crisis, Will knew that something had to change. Determined to be a part of the solution, he began to explore the use of novel natural materials in his designs. PURIFIED is a London-based shoe brand creating 100% plastic-free footwear, s...
• Giuliano Dore, Co-Founder of Get Groomed / Mobile Barbers 13.05.2024 22min

  Get Groomed are not your average barbers, they're your personal professional hair artists that cater to you in your preferred time, place, and style. They aim to revolutionise your grooming experience. Imagine not having to deal with stressful commutes, long lineups, or disturbing the peace and quiet of your much-loved home or cherished space like your office. They're all about tailoring the experience to your wants and needs, fitting right into your routine without any hassle. Get Groomed is...
• Manel Garcia Prats, Co-Founder of OHNE PROJECT / Barefoot Sneakers 03.05.2024 28min

  The Project 080 sneaker is designed to look like a regular sneaker but with all the benefits of a barefoot shoe. Thick looking sole and dynamic design. Having a foot shaped shoe might be the most important quality of a barefoot sneaker because it keeps your toes in a natural position. OHNE PROJECT has a new designed sole that looks like a usual sole but gives all the benefits of a barefoot shoe. With less than 5 mm thickness it is ultra flexible and allows for a natural foot movement and sens...
• Ed Bartlett, Founder of Kostüme / Cycling Apparel 10.04.2024 33min

  Kostüme makes the best cycling apparel money can buy, developed and tested on some of the most challenging cycling events in the world. The brand makes technically innovative cycling apparel focused on all-day performance, comfort and utility. Developed in the UK for the unique demands of Audax and multi-day long distance cycling, Kostüme products are equally at home riding events like GBDURO or Paris Brest Paris as your local café loop, where the exclusive artist designs will stand out from ...
• Edzard van der Wyck, Co-Founder of Sheep Inc. / Natural Merino Wool Clothing 28.03.2024 31min

  Sheep Inc. is a pioneering clothing brand that uses proprietary technology and supply chain innovation to deliver next generation knitwear essentials with a naturally carbon-negative footprint. Achieved by working with cutting-edge regenerative farms and supply chain partners that run on 100% solar power. Custom built supply chain technology gives real-time insight into production processes and NFC technology is integrated into each supremely soft garment. A tap of the phone shows each garmen...
• Jack Millington, Founder of Billy Tannery / Handmade Leather Bags 04.03.2024 26min

  Billy Tannery was founded in 2016 by Jack Millington. A farmer’s son who spent his early career in marketing, he had no previous experience in the leather industry. After discovering that thousands of goatskins were going to waste each year in the UK, he joined forces with childhood friend Rory Harker to launch Billy Tannery. Tapping into local leather knowledge, Billy Tannery built a pioneering micro-tannery on a farm in the Midlands and the sustainable, bark-tanned leather now completes the...