The Marketing Millennials

How To Nail Local Marketing with with Jena Wolfe, VP of Marketing at Goop Kitchen | Ep. 444 23.09.2026 36นาที

How do you take a brand born in LA and make New Yorkers feel like it was made just for them? Jena Wolfe, VP of Marketing at Goop Kitchen (https://www.goopkitchen.com), has figured it out. Jena started out writing restaurant listings for a New York magazine, spent almost 15 years running her own creative agencies, and is now Goop Kitchen's first-ever VP of Marketing (and her first time on the brand side). Since joining, she's taken the brand from California to New York and opened its very first dine-in location in Del Mar. Daniel and Jena talk about how Goop Kitchen decides what's sacred to the brand, why the menu didn't change one bit for New York, and why the launch campaign cast local icons like the New York Liberty's Jonquel Jones and PR legend Kelly Cutrone instead of chasing the most famous names in the city. Plus, how to pick your moments with a celebrity founder like Gwyneth Paltrow, what changes when a delivery-first brand finally gets a physical space, and the one lesson about local Marketing Jena wishes she'd learned sooner. And her Marketing hill to die on? Take the big, scary swings...because when they pay off, they REALLY pay off. If you're a Marketer who wants to scale a brand without watering it down, this episode is for YOU. -- Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that's built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at ⁠https://www.siriusxmmedia.com/daniel⁠ -- Follow Jena on LinkedIn: ⁠https://www.linkedin.com/in/jenawolfe/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

How to Increase Your Landing Page Conversions | Bathroom Break #126 21.09.2026 13นาที

Your landing page is probably leaking visitors, and the fixes are smaller than you think. Jay and Daniel break down how to increase conversions on those pages and offer pages, from the fields you force people to fill out to the button nobody can find. Plus, why every extra must-fill field silently costs you registrants, where to put social proof so it actually does something, and the 1 thing on your page that sends 30% of visitors running for the exit. Plus, a HEATED debate about airplane hygiene and the birth of Jay's new favorite word. If you're a Marketer who wants more conversions without building anything new, this episode is for YOU. Enjoying Bathroom Break? Follow the show, leave us a rating, and we'll see you at the next one. --- Follow Jay: LinkedIn: ⁠https://www.linkedin.com/in/schwedelson/⁠ Do This, Not That Podcast: https://www.jayschwedelson.com/podcast Follow Daniel: YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠ Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠ Sign up for The Marketing Millennials newsletter:⁠https://themarketingmillennials.com/⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:⁠https://workweek.com/

Finding Social Creators Before They Blow Up, with Jori Evans, Director of Social at MANSCAPED 18.09.2026 44นาที

If likes don't matter anymore, how do you measure organic social? How do you find great social creators BEFORE they blow up? How do you make a Super Bowl ad about uh, intimate men's grooming, when you can't say "balls" on TV?? Jori Evans, Director of Social at Manscaped, has figured out the answers to a lot of mysteries, and she joined the pod to share her wisdom. Originally aired in January, this episode has everything from how MANSCAPED ran their viral campaigns like "Face Pics vs. D*** Pics," how meme culture drives brand conversions, and what it's like threading the needle between your bold brand voice and STRICT network TV standards...especially if you're hitting the airwaves on the Super Bowl for the first time. If you're a Marketer who wants to build organic social that actually breaks through, this episode is for YOU. Hit follow and leave a rating if this one made you laugh and think. It helps more Marketers find the show. Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that's built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at https://www.siriusxmmedia.com/daniel Follow Jori:LinkedIn: https://www.linkedin.com/in/jori-evans/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Why Marketing Automation Isn’t Marketing Intelligence with Duarte Garrido, Co-Founder of Dojo AI | Ep. 443 16.09.2026 46นาที

Want a reason to be optimistic about the future of Marketing jobs? Duarte Garrido, Co-Founder of DOJO AI, makes a pretty great case for why great Marketers are about to matter more than ever. He ran Marketing for over a decade at giants like Coca-Cola and Sky, then set out to rebuild the broken Martech stack from scratch. He and Daniel talk about the difference between automation and intelligence, why Duarte can smell AI copy from 10 miles away, and why he says everything AI touches becomes a commodity...except this 1 thing it still can't do. If you're a Marketer who wants to use AI without turning your work into slop, this episode is for YOU. Hit follow and leave a rating if this one got your brain going. It helps more Marketers find the show. -- Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that's built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at https://www.siriusxmmedia.com/daniel -- Follow Duarte: LinkedIn: https://www.linkedin.com/in/duartegarrido/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

How AI Is Changing Email, Part 2 | Bathroom Break #125 14.09.2026 13นาที

AI summaries pull an average of just 29 words from your email, so every word in that window counts. Jay's formula for the first 150 to 200 characters is action plus product plus deadline, things like "Shop 40% off all Nike running shoes through Sunday at midnight" or "Register for the 2027 HR compliance briefing by Friday," and testing it is driving a 19% increase in click through rates. Bullet points matter even more: bulleted content gets pulled into AI summaries 77% of the time in Gmail, 84% in Apple Mail, and 92% in Microsoft Copilot. Daniel argues Marketing headlines need to evolve too, since vague hooks like "this is crazy" lose their punch once AI strips away the context. He and Jay also unpack a MediaPost survey showing over 70% of people are comfortable with AI scanning their inbox for deals and recommendations, though Daniel notes businesses are far warier about AI reading emails with internal strategy. The bigger idea: email Marketing is being rebuilt around what AI can actually read, and the prettiest template loses if it's not structured to get pulled into a summary. If you want the exact formulas and formatting Marketers are using to win in AI summaries right now, this is the episode for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:https://workweek.com/

4 Reasons Human Connection is THE Marketing Strategy with Haley Janicek 11.09.2026 34นาที

After years of digital everything, audiences are craving something real again…and Haley Janisch knows exactly how to deliver it. As the Head of Creator Community at Kit, Haley has built experiences like Craft and Commerce and Kit Studios that connect creators beyond the screen. In this episode, Haley joins Tamara to unpack the art and strategy behind unforgettable events. They explore why offline connection matters more than ever, how to design experiences that stick in people’s minds, and the small details that make a huge difference. You’ll also hear the story behind ConvertKit’s Taylor Swift–themed studios, why vulnerability creates stronger communities, and how smart marketers should rethink the ROI of events. If you’ve ever wondered how to build moments people can feel (not just attend) this episode is your blueprint. Follow Haley: LinkedIn: https://www.linkedin.com/in/haley-janicek/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The 6-Step Framework for Naming Anything with Katie Miserany, Global Head of Marketing at SurveyMonkey | Ep. 442 09.09.2026 43นาที

How do you land on a name when you're staring down fifty thousand options, and none of them feel right? Katie Miserany, Chief Communications Officer and Global Head of Marketing at SurveyMonkey, just led the naming and go-to-market for Launchpad, SurveyMonkey's new suite of market research tools built for Marketers with zero research background. Katie joined the company on the communications side, worked her way up to Chief of Staff, and took over the newly combined Marketing and Communications function about a year ago. And, Katie breaks down the six-step framework her team used to name Launchpad, why they started with a brief instead of a brainstorm, and how deciding who the product was NOT for (professional researchers who could build it themselves in SurveyMonkey) sharpened the name, the positioning, and the entire go-to-market. She also walks through how the internal debate between "SurveyMonkey Launch" and "SurveyMonkey Methods" got settled, not by whoever had the loudest opinion in the room, but by 4,500 survey responses. Plus, Katie tells the story of SurveyMonkey's 2021 rebrand attempt, when the company tried to shake its "silly" name to look more enterprise ready, and why the new CEO reversed that decision in 2023 and leaned back into the brand equity everyone already knew. Her take: with buyers asking ChatGPT and Claude about you before they ever search your name, brand and storytelling matter more now, not less. If you're a Marketer who's tired of guessing whether your next name, headline, or campaign will land, this is the episode for YOU. Follow Katie: LinkedIn: https://www.linkedin.com/in/katie-miserany/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

How AI is Changing Email | Bathroom Break #124 07.09.2026 10นาที

AI is already reading your emails before your subscribers do, and if you're not writing for it, your message might not make it to the inbox at all. Jay breaks down "live text," the actual HTML text in your email that AI tools like Gmail summaries and Microsoft Copilot scan to build inbox previews and rewrite preheaders. Copilot alone just hit 30 million paid users, up 10 million in a single month, so this isn't a niche problem. Jay's rule: the first 150 characters of your email need to carry your most important, most specific information (webinar details, offer terms, whatever the ask is) because that's the window AI summaries pull from. Images and JPEGs don't count, and alt text doesn't count as live text either, no matter what you've been told. He predicts that within six months, half of all preheaders will be AI generated instead of whatever Marketers actually wrote. Daniel adds that the preheader isn't dead, it's just unreliable now. His fix: write your opening body copy so it echoes what you'd want the preheader to say, so if AI does pull from it, the message still lands the way you intended. He also flags that this isn't just an email problem. The same summarization behavior is starting to show up in text messages, and Marketers need to start thinking about how their SMS gets condensed too. The bigger idea: the prettiest, most designed email templates are losing right now. If AI can't read the words inside your design, it doesn't matter how good it looks. Email Marketing is quietly reverting to a text-first format, closer to how it worked 10 to 15 years ago. If you want your emails to survive the next wave of inbox AI, this is the episode for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:https://workweek.com/

2026 LinkedIn Content Playbook with Mark Jung, Cofounder of Authority 04.09.2026 39นาที

Mark Jung, Founder at Known and LinkedIn growth expert, joins the podcast to break down how to win on LinkedIn in 2026, from the new positive-signal-only feed, the LLM-trained algorithm, to the bio changes nobody is talking about. Listen to find out how your bio now matters more than your follower count, and how a brand-new creator with 50 followers can get the reach of someone with 50,000. Plus, get the link, hook, and posting moves Mark and Daniel use, and what cohort seeding is (and why it's choosing who sees your content). If your LinkedIn reach has dropped, your content performance feels inconsistent, or you're just tired of guessing what works, this episode is for you. Follow the show and drop a rating if this one leveled up your LinkedIn. It helps more people find us. [This episode originally aired in January 2026] Follow Mark: LinkedIn: https://www.linkedin.com/in/markpjung/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Inside Modern Sponsorships: How Brands Evaluate, Negotiate, and Activate Sports Partnerships in 2026 02.09.2026 1ชม. 1นาที

A logo on a jersey doesn't cut it anymore. So, how do the best brands decide if a sports sponsorship deal is worth the money? Daniel sits down with a panel that's seen every side of the deal: Sam Kilgore of Sponsor United, Marquise Watts (Who's worked with Under Armor, Adidas, & the Minnesota Timberwolves), Chris Lobono of Athlete Driven Worldwide, and Elliot Christiansen of Cleveland Construction.They get into why "the logo slap" is dying and what's replacing it, how brands move at the speed of culture (see Levi's cutout logo and the Heinz tape at the World Cup), and the real way to measure ROI when only 28% of fans can name a jersey patch. Plus Marquise's rule for every deal he touches: all money ain't good money.If you're a Marketer who wants to make sponsorships actually pay off, this episode is for YOU. Hit follow and leave us a rating if you're into it, it helps more Marketers find the show. Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

How Marketers Are Mining X for Viral Hooks (Step by Step) | Bathroom Break #123 31.08.2026 9นาที

There's a way to pull the most viral posts in your niche in about 10 seconds. But a lot of Marketers don't know it exists.In this Bathroom Break, Jay and Daniel break down how to mine X (formerly Twitter) for viral content you can actually use. Daniel shares the exact Grok prompt he uses to surface trending posts from the last 48 hours. Jay walks through X's advanced search, and the "min_faves" trick that filters for only the posts hitting your engagement threshold. Then they go deeper: filtering by retweets, comments, date ranges, and media type to see exactly which hooks are landing. Plus: a lost loafer mystery, a linen shirt betrayal, and Jay's full descent into his "embarrassing loser phase."If you're a Marketer who wants a repeatable way to find what content actually works, this episode is for YOU.Enjoying Bathroom Break? Follow the show and drop a review, Daniel reads every one and it makes his whole day.Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

The Secret to Non-Boring B2B Content, with Adam McQueen, Director of Product Marketing & Content at Klue 28.08.2026 35นาที

Adam McQueen of Klue built an entire in-house media network, the Compete Network, to prove B2B brands (and their content) don't have to be boring.He sits down with guest host Tamara Grominsky on why people follow people, not brands, and how to make B2B content people actually want to watch.Plus the "plumbing" that keeps a lean team shipping, and the "trophy room" trick Adam uses to prove ROI when there's no clean dollar figure.If you're a Marketer who wants to turn content into entertainment that drives real pipeline, this episode is for YOU.Enjoying the pod? Follow The Marketing Millennials and leave us a rating, it helps more Marketers find the show.Enjoying the pod? Follow and drop us a rating, it genuinely helps more Marketers find the show.Follow Adam:LinkedIn: https://www.linkedin.com/in/adam-mcqueen/Follow Tamara:LinkedIn: https://www.linkedin.com/in/tamaragrominsky/Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials

How to Get Your Brand Mentioned in AI Search, with Ross Simmonds, Founder & CEO of Foundation Marketing | Ep. 441 26.08.2026 52นาที

Is SEO dead? Ross Simmonds, CEO & Founder of Foundation Marketing, says that's the wrong fight. In today's episode, Ross breaks down AI search, AEO, and how to get your brand cited by ChatGPT, Claude, and Perplexity. He also asks the real question: what happens AFTER you publish.Also: why Reddit is STILL the most underrated channel in Marketing, how to measure your AI visibility (from share of voice, to referral traffic, and the "how did you hear about us" trick), and the 1 silo problem invisibly killing most marketing teams.If you're a Marketer who wants to get found in AI search without drowning in content slop, this episode is for YOU.Enjoying the pod? Follow and drop us a rating, it genuinely helps more Marketers find the show.Follow Ross:LinkedIn: https://www.linkedin.com/in/rosssimmonds/Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials

Email Marketing Rules You Can Finally Stop Following | Bathroom Break #122 24.08.2026 8นาที

Are there Marketing "best practices" costing you signups? (Yes.) Jay and Daniel call out 2 email tactics that are officially dying: double opt-in + requiring a work email to access your content. Jay breaks down the data on how double opt-in loses you 30 to 40% of your list AND spikes spam complaints. Daniel makes the case for personal emails over business ones (and why gating content behind a work address tanks conversions and retargeting). Plus, a Bob the Builder origin story, 1 demoralizing dorm dresser, and why a kid's toy needs 10 tools you probably don't own.If you're a Marketer who wants to stop following rules that hurt your list, this episode is for YOU. Enjoying Bathroom Break? Follow the show and leave us a review, Daniel reads every single one and it genuinely makes his day.Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Building a Team of AI Marketing Agents with Ryan Gavin, CMO at Slack 21.08.2026 52นาที

What happens when customers stop visiting your website and start buying straight from an AI chat?Ryan Gavin, CMO at Slack (part of Salesforce), joins Daniel to break down how AI agents are rewriting the Marketing playbook, from lead routing to content QA to the agent first internet.Plus: how 1 engineering agent saved a quarter of a million hours, how Ryan's team grades every piece of content with AI before it ever hits his inbox, and how every Marketer can shift gears from manual "doer" to strategic orchestrator.If you're a Marketer who wants to future proof your team for an AI and agent first world, this episode is for YOU.Hit follow and leave us a rating if you're loving the pod. It helps more Marketers find us.Follow Ryan: LinkedIn: https://www.linkedin.com/in/ryan-gavin-seattle/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Google's AI General on How to Show Up in AI Search, with Marvin Chow, VP of Consumer and AI Marketing, Google | Ep. 440 19.08.2026 43นาที

If execution is cheap now, what should Marketers really be getting paid for?Marvin Chow runs Marketing for Search, Gemini, and AI at Google, and he says the hire of the year is a Marketing engineer: a Marketer who thinks like a systems architect (not a project manager. Love you, project managers.).He breaks down the "barbell" reshaping every Marketing team, why taste and judgment are suddenly the premium skills, and how to actually show up in AI search as SEO, AEO, and GEO collapse into one. Plus, his brand bank rule and the AI sparring trick that puts Ogilvy and Olivia Pope on your board of directors.If you're a Marketer who wants to future-proof your role in the age of AI, this episode is for YOU.Hit follow and leave a rating if this one gave you something to steal. It helps more Marketers find the show.Follow Marvin: https://www.linkedin.com/in/therealmarvin/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What's Changed with Claude and ChatGPT for Marketers in August | Bathroom Break #121 17.08.2026 11นาที

Did you notice? The copy-paste era just ended. Jay and Daniel break down the "AI watch out era": Claude and ChatGPT are now baking watermarks into the text and images they generate, so your AI content can get spotted the second it goes live. Also: why this might actually be good news if you can make original work, why Claude just became a 1st-draft tool instead of a shortcut, and the Canva and screenshot moves Jay swears are still sailing past the detectors. (Plus beignet-related powdered sugar chaos and a cautionary tale about boarding a flight without your travel buddy.)If you're a Marketer who wants to keep using AI without getting dinged for it, this episode is for YOU.Follow Jay:LinkedIn: https://www.linkedin.com/in/schwedelson/Podcast: Do This, Not That Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

How to Win as a Challenger Brand, with Andrew LeRay, Director of Brand Marketing at NWSL 14.08.2026 36นาที

Andrew LeRay, Director of Brand Marketing at NWSL, is trying to close the gap between people who instantly recognize those four letters and people who still ask what they stand for.He breaks down where building a brand for a sports league is different than building 1 for a product, how the players become the brand, and how a Call Her Daddy cameo and a hydration partnership with Alex Cooper's Unwell became one of the league's biggest growth unlocks.Plus what changes when you go from a 150-year legacy brand like MLB to a self-described challenger brand only 3 years into its current era, and the Marketing hill Andrew will die on.If you're a Marketer who wants to build something people actually recognize, this episode is for YOU.Hit follow and drop us a rating if this one lands. It genuinely helps us book bigger guests.Follow Andrew: LinkedIn: https://www.linkedin.com/in/andrewleray/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

A CMO's Guide to Pipeline Math, with Amanda Cole, CMO at Bloomreach | Ep. 439 12.08.2026 40นาที

What if your whole Marketing plan was really just 1 big math problem?Amanda Cole, CMO at Bloomreach, breaks down pipeline math: how to start with a revenue number and work backwards to the win rate, budget, and headcount that'll get you there.Plus, why she plans off median win rate instead of the average, and why she splits targets when a vertical converts seven points lower than the core.She and Daniel also get into how pipeline math turns a tense sales negotiation into a calm one. (Want 10x coverage? Here's what it costs you in reps you can't hire.)Finally, she makes the case that briefs don't matter anymore, why she handed her CEO direct access to the data and stopped writing reports (including the AI stack behind it all).If you're a Marketer who wants to tie every dollar you spend back to revenue, this episode is for YOU.Hit follow and drop us a rating if this one lands. It genuinely helps us book bigger guests.Follow Amanda:LinkedIn: https://www.linkedin.com/in/amandajoycole/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

How to Prep Your Content for 2027 Right Now | Bathroom Break #120 10.08.2026 11นาที

It's July, but the smart money is already building content for 2027. You have about 60 days before the window opens, and the good news is, you probably have most of what you need to get started now. Jay and Daniel break down the exact content to have ready before October hits, why calendars are the format that gets consumed the most in Q4, how to remix content you already have instead of starting from scratch, and why adding 2027 recency signals to your resources page gets you pulled into AI answers before your competitors. If you're a Marketer who wants to prime their pipeline before 2027, this episode is for YOU. Hit play, then follow the show and leave a comment. It helps more than you'd think. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

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