Make It Happen Mondays - B2B Sales Talk with John Barrows

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• AI Agents, False Productivity, and the Sales Team Reset with Gabe Larsen 06.07.2026 50นาที

  AI is everywhere in sales right now, but very little of it is actually moving the number.In this episode, John sits down with Gabe Larsen, CRO of Atonom, to dig into what is real, what is hype, and where AI is actually creating measurable ROI. Gabe walks through the SaaS golden age, the false positives it created, the rise of digital employees, and why most teams are still confusing efficiency with results.If you are trying to figure out where AI agents belong in your sales process, this conversation gives you a practical way to think about it: stop chasing every research bot, map the process first, and only automate the work that actually creates revenue or reduces cost.Want to reset your sales team before the market moves on without you? Visit www.jbarrows.com and learn how you can Make It Happen.What You’ll LearnWhy saving time with AI is not the same as creating measurable business impactWhere Gabe is seeing AI produce real ROI across coding, customer service, SDR work, and recruitingWhy perfect prep docs and research bots still fail when reps lack the fundamentalsHow digital employees could change the way sales and customer-facing teams operateWhy GTM leaders need to map the process before buying another AI toolGabe Larsen is the CRO of Atonom, an AI company building always-on AI agents, with a career spanning leadership roles at Kustomer, Meta, and InsideSales.com, where he previously served as VP of Growth and hosted the company's Sales Secrets podcast. He's known for an unconventional, science-driven approach to sales — one that's helped him close major deals and train thousands of reps to replicate his results. Check out Atonom at atonom.ai to see how AI agents can run your work end-to-end. Follow Atonom on social media to stay up to date:Li: https://www.linkedin.com/company/atonomai/X: https://x.com/atonom_aiYoutube: https://www.youtube.com/@atonomai Connect with Gabe Larsen:Instagram: https://www.instagram.com/gabelarsen/Li: https://www.linkedin.com/in/gabelarsen/John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today’s AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/ TikTok: https://www.tiktok.com/@johnmbarrows Check out John's Membership: https://learn.jbarrows.com/pages/individual-packages?utm_source=youtube&utm_medium=social&utm_campaign=podcast Join John's Newsletter: https://www.jbarrows.com/newsletter
• How to Stay Calm, Focused, and Resilient When the World Speeds Up with Ishan Shivanand 29.06.2026 1ชม. 8นาที

  The world is getting faster, but your nervous system still has to make the decision.In this episode, John sits down with Ishan Shivanand, a yogic scholar, Vedic educator, and mental health researcher born into a 21-generation lineage of yogis, to talk about stress, focus, resilience, meditation, and what it really takes to stay regulated under pressure. From growing up inside a monastery to building research-backed protocols for modern life, Ishan brings a very different lens to performance than the usual sales playbook.If you are in sales, leadership, or any high-pressure role where the pace of change is starting to wear on your focus, this conversation gives you a practical way to think about breathwork, awareness, curiosity, and the human component that still matters in an AI-driven world.Want to build more resilience before the market moves even faster? Visit www.jbarrows.com and learn how you can Make It Happen.What You’ll LearnWhy real joy is different from temporary achievement-driven happinessHow unresolved experiences can shape fear, behavior, and decision-makingWhy the human component is still the failure point in any systemWhy breathwork can help train the nervous system before pressure hitsHow stress can become a reverse meditation if you repeat it long enoughWhy curiosity matters more than chasing one final answerIshan Shivanand is a globally recognized yogic scholar, Vedic educator, and mental health researcher born into a 21-generation lineage of yogis. He is the creator of Yoga of Immortals, a set of evidence-based meditation protocols designed to help people build resilience, reduce stress, and improve mental well-being.If you want to go deeper into the King's meditations and ancient yogic wisdom, grab Ishan's book The Practice of Immortality at https://www.amazon.com/Practice-Immortality-Discovering-Unlimited-Positivity/dp/0306834561 — your entry point into breathwork, meditation protocols, and the philosophy behind it all. Connect with Ishan Shivanand:Website: https://ishanshivanand.com/Instagram: https://www.instagram.com/ishan.shivanand/?hl=enLi: https://www.linkedin.com/in/ishanshivanand/Fb: https://www.facebook.com/IshanShivanandX: https://www.facebook.com/IshanShivanandYT: https://www.youtube.com/c/IshanShivanand/featured?app=desktopJohn Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today’s AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/ TikTok: https://www.tiktok.com/@johnmbarrows Check out John's Membership: https://learn.jbarrows.com/pages/individual-packages?utm_source=youtube&utm_medium=social&utm_campaign=podcast Join John's Newsletter: https://www.jbarrows.com/newsletter
• How Fear Controls the Way We Lead, Sell, and Parent with Bryan Post 22.06.2026 56นาที

  Stress is shaping more of your decisions than you realize.In this episode, John sits down with Bryan Post, one of America’s foremost child behavior experts and co-founder of The Post Institute, to talk about fear, love, stress, trauma, parenting, leadership, active listening, and why people often react from survival instead of clarity.If you are a sales leader, manager, parent, or anyone trying to communicate better under pressure, this episode gives you a practical look at how stress affects the brain, why discipline should be taught instead of punishment, and how slowing down can help people move through fear and make better decisions.Want to lead better conversations before fear takes over the room? Visit www.jbarrows.com and learn how you can Make It Happen.What You’ll LearnWhy fear and stress shape how people respond at home, at work, and in sales conversationsHow early experiences can influence behavior, emotional regulation, and relationshipsWhy physical presence is not the same as emotional presenceHow breathing and self-awareness can improve active listeningWhy discipline should mean teaching, not punishmentHow slowing down can help people move through fear and indecisionHow Bondify is using AI to give parents in-the-moment support without removing the human lensBryan Post is one of America's foremost child behavior experts and the co-founder of The Post Institute. For more than 20 years, The Post Institute has provided education and support to parents and professionals involved in the lives of children who have experienced trauma. Bryan specializes in a love-based treatment approach focused on understanding fear, stress, and the power of love to bring peace and healing.If you are a parent who needs support at the moment, check out Bondify — free 24/7 parenting support built on 30 years of Bryan Post's expertise. Text it like you're texting Bryan himself. Visit bryanpost.com to learn more.Bondify: https://bondify.ai/Bondify Instagram: https://www.instagram.com/bondifyofficial/Bondify FB: https://www.facebook.com/people/Bondify/61571882300625/Connect with Bryan Post:Website: https://bryanpost.com/Fear to Love: https://feartolove.com/Instagram: https://www.instagram.com/bryanpostofficial/Li: https://www.linkedin.com/in/bryanpost1/Fb: https://www.facebook.com/people/Bryan-Post-Official/61585577754101/John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today’s AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/TikTok: https://www.tiktok.com/@johnmbarrowsCheck out John's Membership: https://learn.jbarrows.com/pages/individual-packages?utm_source=youtube&utm_medium=social&utm_campaign=podcastJoin John's Newsletter: https://www.jbarrows.com/newsletter
• AI Is Not a Strategy: How to Lead Real Transformation with Julie Averill 15.06.2026 58นาที

  AI will not fix a business that does not understand itself.In this episode, John sits down with Julie Averill, founder of Gold Thread and former CIO of lululemon, to talk about real transformation, AI adoption, technology leadership, and what companies need to understand before they rush into the next big platform shift. Julie also shares lessons from her time leading technology through major growth at lululemon, digital transformation at Nordstrom, and the early signals that told her when a system problem was really a culture problem.If you are leading sales, technology, enablement, or go-to-market strategy, this episode gives you a practical look at why AI has to serve the business, why trust still drives innovation, and why the companies that win will understand what makes them truly different before the market decides for them.Want to build the kind of team and operating model that can keep up with where business is heading next? Visit www.jbarrows.com and learn how you can Make It Happen.What You’ll LearnWhy AI strategy needs to start with business strategy, not technology experimentsHow the dot-com shift mirrors what companies are experiencing with AI todayWhy AI is changing how customers discover, compare, and choose brandsWhat a 20-hour website outage revealed about culture, ownership, and escalationWhy innovation depends on trust, candor, and teams that can take risks togetherWhy AI reveals organizational dysfunction instead of magically fixing itWhy real transformation requires human intelligence, not just artificial intelligenceJulie Averill is the founder of Gold Thread and former Chief Information Officer of lululemon, where she led the technology transformation that helped scale the company from $2 billion to over $10 billion in revenue. Prior to lululemon, she led omni-channel and digital transformations at Nordstrom and REI. Today, she advises boards, CEOs, and founders at the intersection of AI capability and organizational readiness, and her book Chief Impact Officer comes out June 16.Connect with Julie Averill:Website: https://goldthreadllc.com/LinkedIn: https://www.linkedin.com/in/julieaverill/Instagram: https://www.instagram.com/julie_averill_/Grab Julie's new book Chief Impact Officer, out June 16 — connect with her on LinkedIn (linkedin.com/in/julieaverill) or visit goldthreadllc.comJohn Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today’s AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/TikTok: https://www.tiktok.com/@johnmbarrowsCheck out John's Membership: https://learn.jbarrows.com/pages/individual-packages?utm_source=youtube&utm_medium=social&utm_campaign=podcastJoin John's Newsletter: https://www.jbarrows.com/newsletter
• How AI Agents Are Rewriting Sales with Kris Billmaier 08.06.2026 55นาที

  AI agents are not just changing sales tools. They are changing the job of the seller.In this episode, John sits down with Kris Billmaier, Executive Vice President and General Manager of Agentforce Sales and Growth Products at Salesforce, to talk about Agentforce, headless software, AI-native sales workflows, and what happens when sellers start managing teams of agents.If you are in sales, sales leadership, enablement, or GTM strategy, this episode gives you a practical look at where humans still matter, how agents can support pipeline and qualification, and why AI adoption needs clear use cases, measurement, and training.Want to stay ahead of where sales are heading next? Visit www.jbarrows.com and learn how you can Make It Happen.What You'll LearnWhy product-led growth is moving toward agent-led growthHow Salesforce is thinking about headless software and conversation-first AIWhy AI-first SaaS is not just a front-end feature or branding exerciseHow agents are changing SDR and BDR work at SalesforceWhy successful AI adoption starts with a narrow use case and a real training planWhat sellers need to become as agent teams take on more busy workKris Billmaier is Executive Vice President and General Manager of Agentforce Sales and Growth Products at Salesforce, where he leads the product strategy and vision for Agentforce Sales. With more than 20 years of experience across productivity software, search, and enterprise technology, Kris has launched category-defining products, scaled startups, and is now building a future where agents and sellers work together to grow revenue.Connect with Kris Billmaier:Website: https://www.salesforce.com/ap/Li: https://www.linkedin.com/in/krisbillmaier/John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today’s AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/TikTok: https://www.tiktok.com/@johnmbarrowsCheck out John's Membership: https://go.jbarrows.com/Join John's Newsletter: https://www.jbarrows.com/newsletter
• Be the Mentor Who Mattered: How Mentorship Drives Real Revenue with Colleen Stanley 01.06.2026 55นาที

  IQ is a commodity now. AI can out-think, out-research, and out-process almost anyone in the room. So what is left?In this episode, John shares a conversation with Colleen Stanley, bestselling author and founder of Sales Leadership Development, to talk about the two things that AI cannot replicate — emotional intelligence and meaningful mentorship. Colleen has spent decades proving that EQ is not a soft skill, it is a revenue skill. And her new book, Be the Mentor Who Mattered, makes the case that the next generation of leaders cannot go it alone.They get into why self-awareness is the mega skill every sales leader needs to develop, how to give feedback without triggering defensiveness, and why the best mentorship rarely comes from a formal program. If you lead a team, coach reps, or are trying to figure out what your competitive edge looks like in a world of AI, this one is for you.Want to build the skills that hold up in any market? Visit www.jbarrows.com and learn how you can Make It Happen.What You’ll LearnWhy self-awareness is the mega skill and how to actually develop itHow to give feedback using empathy followed by assertivenessWhy the best mentorship happens informally, not through assigned programsHow one conversation from the right person can change your entire trajectoryWhy mentorship cultures produce two times the profit of those without themHow to find a mentee instead of waiting to be asked to be a mentorColleen Stanley is president of SalesLeadership, a sales development firm specializing in the integration of emotional intelligence, sales, and sales leadership skills. She is the author of three books, Emotional Intelligence For Sales Success, now published in eight languages, Emotional Intelligence For Sales Leadership, and Growing Great Sales Teams.Connect with Colleen Stanley:Website: https://www.salesleadershipdevelopment.com/LinkedIn: https://www.linkedin.com/in/colleenstanleysliYouTube: https://www.youtube.com/@ColleenStanleySalesLeadershipGrab your Free Corporate Sales Training Resources: https://www.salesleadershipdevelopment.com/resources/John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today’s AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/TikTok: https://www.tiktok.com/@johnmbarrowsCheck out John's Membership: https://go.jbarrows.com/Join John's Newsletter: https://www.jbarrows.com/newsletter
• What AI Knows About Your Buyer with Scott Gillum 25.05.2026 54นาที

  AI already knows your buyer better than most sales reps do. The question is — what are you going to do about it?In this episode, John is joined by Scott Gillum, author of The Hidden Buyer Journey, to unpack seven years of research on how buyers actually make decisions — and why our sales and marketing tools are barely scratching the surface of what's possible. From personality profiling and corporate culture mapping to the death of the sales stage, this conversation goes deep on what it really takes to sell in a world where the buyer is more informed, more protected, and more machine-assisted than ever before.If you're serious about staying relevant as a sales professional in an AI-first world, this one's a must-listen.Want to make sure you're equipped before the market moves on without you? Visit www.jbarrows.com and learn how you can Make It Happen.What You’ll LearnWhy corporate culture predicts deal velocity better than any sales methodologyHow to use personality profiling tools to adapt your style to any buyerWhy 85% of the people who actually influence your deals aren't in your CRMThe one thing AI still can't replicate — and why it's your biggest competitive advantageWhy Return on Effort (ROE) is replacing ROI as the real measure of AI in salesScott Gillum is the Founder and CEO of Carbon Design. Prior to founding Carbon Design, he was the President of the Washington, DC office for gyro (a Dentsu agency), the world’s largest B2B agency.His career follows the pipeline. Starting at the bottom closing deals as a sales rep. Then as a management consultant after graduate school, helping clients build and capture demand for sales and marketing channels. Advertising broadened his knowledge and experience in building brands and creating awareness.Along the way, he’s been the head of marketing for an Inc. 500 company, and an interim CMO for a Fortune 500 company. Today, Scott helps clients improve the effectiveness of their marketing efforts up and down the funnel. From transitioning to digital to finding new ways to communicate, connect, and motivate audiences.Scott’s a member of the Gartner for Marketing Leaders Council and he writes a regular column for MediaPost on business marketing. He’s articles have appeared in leading publications such as Forbes, Fortune, Adage, the Huffington Post and he has contributed to various books on marketing. Additionally, his work on sales and marketing integration was made into a Harvard Business School Case Study and is taught at leading business schools across the nation.Website: https://carbondesign.com/scott-gillum/LinkedIn: https://www.linkedin.com/in/scottgillum/John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today’s AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/TikTok: https://www.tiktok.com/@johnmbarrowsCheck out John's Membership: https://go.jbarrows.com/Join John's Newsletter: https://www.jbarrows.com/newsletter
• Why Your Sales Rep Needs to Be an Architect, Not Just a Closer with Adam Carr 18.05.2026 50นาที

  The sales playbook is being rewritten and product-led growth is at the center of it.In this episode, John sits down with Adam Carr, CRO at Apollo.io, to dig into how PLG has evolved, what AI is doing to the sales rep's role, and why the best sellers today need to think less like closers and more like go-to-market architects. From hiring smarter to building SDR programs that actually stick, this one's packed with real talk from two people who've lived it.If you're in sales leadership, trying to figure out how to build and develop a team in this new world, this episode will give you a framework to work with.Want to level up your team before the market moves on without you? Visit www.jbarrows.com and learn how you can Make It Happen.What You’ll Learn:Why people don't buy from people they like but from people they trustHow to hire intentionally and slow down when everyone's pushing you to scale fastThe difference between PLG, product-led sales, and sales-led growthWhat product signals actually matter when deciding when to bring in a sales repThe three skills every modern sales rep needs to stay relevant in an AI-first worldAdam Carr is the CRO of Apollo, where he leads the company’s go-to-market strategy and revenue growth initiatives. Since joining in 2025, he has focused on scaling a modern GTM engine that blends product-led and sales-led growth, aligning sales, marketing, product, and customer success into a unified customer journey. Under his leadership, Apollo continues to support millions of users and hundreds of thousands of businesses in accelerating growth through a scalable, customer-centric platform.LinkedIn: https://www.linkedin.com/in/adamhcarr/John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today’s AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/TikTok: https://www.tiktok.com/@johnmbarrowsCheck out John's Membership: https://go.jbarrows.com/Join John's Newsletter: https://www.jbarrows.com/newsletter
• Career Resilience in the Age of AI with Ilana Golan 11.05.2026 1ชม. 3นาที

  The career ladder is burning. And if you are still waiting for the right moment to adapt, you are already behind.In this episode, John sits down with Ilana Golan, founder of Leap Academy, to unpack what it actually takes to own your growth in a world where 92 million jobs are projected to be displaced in the next two years. From growing up a shy kid in Israel and becoming one of the first women to lead a flight instructor squad in the Israeli Air Force, to hitting rock bottom after a co-founder betrayal and building back stronger, Ilana brings a rare combination of raw honesty and practical frameworks to this conversation.They cover the 555 rule for cutting through decision paralysis, what it means to build a portfolio career, and why people will no longer pay for knowledge but will always pay for transformation.If you are ready to stop being a one-trick pony and start building something that holds up regardless of what AI throws at you, this conversation is the one to watch. Visit www.jbarrows.com and learn how you can Make It Happen.What You’ll LearnWhy hard work still beats raw talent in any eraHow to use the 555 rule to escape decision paralysisWhat it looks like to lose your identity and rebuild from nothingThe case for building a portfolio career before you are forced toWhy people will not pay for knowledge but will pay for transformationIlana Golan was an F-16 Flight instructor in the Air Force and the first female commander in her squad, a tech executive, and now the founder of Leap Academy, one of the fastest-growing companies in America.Leap Academy is disrupting professional education and is the only platform in the world today that helps individuals create portfolio careers and get ready for the future of work. Her disruption of professional education has caught the attention of leaders such as Richard Branson, Garyvee, and the Presidents of some of the biggest companies in the world.Ilana won Inc 500, Startup of the Year for 2023, CEO World Award, 40 Women to Watch, and has been on the biggest stages in the world, including Tech Crunch Disrupt, Google Startup Accelerator, Inman Connect, Executive MBA Programs, and more. Ilana was also invited to give a private talk for Richard Branson and a very selected CEOs on his private island.Connect with Llana!LinkedIn: https://www.linkedin.com/in/ilanagolan/Instagram: https://www.instagram.com/ilanagolanleapWebsite: https://www.ilanagolan.com/Learn more about Leap Academy: https://www.leapacademy.com/Join her free 3-day training: www.leapacademy.com/makeithappenJohn Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today’s AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/TikTok: https://www.tiktok.com/@johnmbarrowsCheck out John's Membership: https://go.jbarrows.com/Join John's Newsletter: https://www.jbarrows.com/newsletter
• What the Best BDR Teams Are Doing Differently Right Now with Lauren Reeves 04.05.2026 1ชม. 11นาที

  Most BDR teams are struggling right now. Connect rates are dropping, email is getting ignored, and reps are rushing to get out of the role as fast as possible. Lauren Reeves is doing the opposite, and her team is booking more meetings every single quarter.In this episode, John sits down with Lauren Reeves, BDR manager at Swap Commerce and one of the most vocal advocates for the SDR and BDR profession in Europe. Lauren built her team from 6 to 40, incentivized her reps to build real personal brands on LinkedIn, and created a culture where people actually want to stay in the seat long enough to get good at it. She shares exactly what is working right now on email, on the phone, and on social, and what is quietly killing results for most teams that are copying the playbook from five years ago.If you lead a BDR or SDR team, or you are in the role of trying to figure out how to stand out and build a career in sales, this conversation will give you the most practical and honest take on what it actually takes to win right now. Visit www.jbarrows.com and learn how you can Make It Happen.What You’ll LearnThe hiring question Lauren asks in every interviewWhy Lauren tells every candidate upfront: I do not work with dicksWhy good BDRs should stay in the seat for at least 18 monthsWhy the no promotion before a year policy creates better salespeopleWhat is actually working right now in emailWhy the phone still convertsHow Lauren pays her reps to post on LinkedInWhat BDRs should post on LinkedInWhy costly quarterly targets work better than monthly pressureHow to spot it in an interview and how to coach it on the floorLauren Reeves is a sales leader and outbound specialist with 7 years of experience in the BDR/SDR space, known for developing high-performing business development teams. She began her career as a BDR before moving into management, where she focuses on building ambitious, growth-driven sales professionals and creating environments centered on learning, collaboration, and success. Lauren has driven significant outbound revenue growth, scaled teams across regions, and earned recognition as a top sales manager and leader in the industry.LinkedIn: https://www.linkedin.com/in/thelaurenreeves/John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today’s AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/TikTok: https://www.tiktok.com/@johnmbarrowsCheck out John's Membership: https://go.jbarrows.com/Join John's Newsletter: https://www.jbarrows.com/newsletter
• The First Guy to Lose to Salesforce (And What He Did Next) with Kris Lawson 27.04.2026 1ชม. 7นาที

  Before your buyer takes your call, their AI has already researched you, evaluated your solution, and started forming an opinion. The question isn't whether AI is changing sales. It's whether you're going to catch up to what's already happening on the other side of the table.In this episode, John sits down with Kris Lawson, the sales leader, founder of Ruby, and Snowflake alumnus, to unpack the most important shift in B2B sales that most people are completely ignoring. Kris was the first Oracle rep ever to lose a deal to Salesforce, went on to build and scale sales teams across some of the most iconic tech companies of the last 25 years, and is now building the AI-powered sales assistant he always wished he had.From how buyers are already using AI to screen vendors, to why generic AI tools will never replace purpose-built sales intelligence, to how to pick a rocket ship company before anyone else knows it's one, this conversation covers the ground that matters most right now.If you're in sales, leading a sales team, or building a company and trying to figure out how to win in an AI-saturated market, this episode will change how you think about what's coming. Visit www.jbarrows.com and learn how you can Make It Happen.What You’ll LearnWhy your buyer's AI is already evaluating youHow OpenAI and Anthropic told one company to "just send the documentation" and let their LLMs decideThe framework Kris uses to evaluate whether a company is worth joiningWhy the first Oracle rep to lose a deal to Salesforce ended up joining SalesforceWhy the chat interface will never work for the average sales repThe build-vs-buy fallacy in the AI era and the real risks nobody is talking aboutHow AI will reshape sales methodologiesThe rubber duck exercise and how to use AI to learn, not just executeWhy choosing the right life partner is the most important career decision a salesperson will ever makeKris Lawson is a sales leader, entrepreneur, and co-founder of Ruby (heyruby.ai) — an AI-powered sales assistant purpose-built to help sales reps be excellent in every customer interaction. Kris has spent 25 years scaling go-to-market organizations at Oracle, Salesforce, Microsoft, and Snowflake. He was the first Oracle rep ever to lose a deal to Salesforce, went on to become a key early sales leader in Canada for Salesforce, and has since built and exited multiple sales organizations in the tech sector. He is also co-founder of Snow Angels, a Snowflake alumni investor syndicate focused on data and AI startups.Connect with Kris Lawson:Website: https://www.heyruby.ai/LinkedIn: https://www.linkedin.com/in/krislawsonland/John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today’s AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/TikTok: https://www.tiktok.com/@johnmbarrowsCheck out John's Membership: https://go.jbarrows.com/Join John's Newsletter: https://www.jbarrows.com/newsletter
• Why Founders Who Avoid Sales Always Fail with Lou Shipley 20.04.2026 55นาที

  Every founder who has ever handed sales off too early has paid for it. Every single one.In this episode, John sits down with Lou Shipley, a Harvard Business School lecturer, board member, investor, and author of Unlikely Entrepreneurs, to dig into why sales is still the most misunderstood function in business, and why founders who treat it as a second-class citizen almost always fail. Lou draws from decades of experience running companies, building sales cultures from scratch, and teaching MBAs how to sell before they ever launch a product.From cold-calling encyclopedia buyers to opening Asia for Avid Technology to building the sales curriculum at HBS, Lou has lived every stage of the sales journey, and he's done it at the highest level.If you're a founder, a sales professional, or anyone trying to understand what it actually takes to build a company in the age of AI, this conversation will challenge everything you think you know about selling. Visit www.jbarrows.com and learn how you can Make It Happen.What You’ll LearnWhy founders who delegate sales too early almost always failHow Lou built one of Harvard's most in-demand coursesThe cultural disdain of salesWhy sales is not about convincing anyone of anythingHow to use AI as a learning tool instead of an answer machineWhat the Guy Kawasaki GPT experiment revealedWhy curiosity is the most important professional skill in the AI eraWhat SaaS companies should be doing right nowHow to build a farm system for sales talent17 stories that prove anyone can build something worth buyingLou Shipley is a multi-time tech CEO, entrepreneur, and enterprise software leader with over 25 years of experience driving growth and innovation. He has led several successful startups through rapid expansion and acquisition, including Black Duck, WebLine (acquired by Cisco), Reflectent (acquired by Citrix), and VMTurbo. In addition to his executive leadership, Lou serves on multiple boards, teaches technology sales at Harvard Business School, and is a respected mentor, speaker, and commentator in the tech industry.Connect with Lou Shipley:Website: https://www.loushipley.com/LinkedIn: https://www.linkedin.com/in/loushipley/Grab a copy of Lou Shipley’s book, “Unlikely Entrepreneurs: Wins, Losses, and Crucial Lessons on Building Great Companies,“ on Amazon: https://www.amazon.com/Unlikely-Entrepreneurs-Lou-Shipley/dp/1394345895/John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today’s AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/TikTok: https://www.tiktok.com/@johnmbarrowsCheck out John's Membership: https://go.jbarrows.com/Join John's Newsletter: https://www.jbarrows.com/newsletter
• Selling What They Think Is Free with Eric Appel 13.04.2026 57นาที

  If your prospect thinks they can already get what you're selling for free, you don't have a product problem — you have a positioning problem.In this episode, John sits down with Eric Appel, CRO of Island, the company that turned a free commodity — the browser — into one of the fastest-growing enterprise security platforms in the world. Eric pulls back the curtain on how Island landed eight of the top ten US financial institutions as early customers, why the advisor network beats outbound at scale, and what today's sales reps are getting catastrophically wrong before they even open their mouths.If you're navigating a market where AI is commoditizing everything around you and buyers think they don't need what you're selling, this conversation will change how you think about value, positioning, and the future of selling. Visit www.jbarrows.com and learn how you can Make It Happen.What You’ll LearnHow Island sold a "free" product to the world's biggest enterprises — and wonThe advisor network strategy that replaced traditional outbound prospectingWhy the first 15 sales hires at Island were all known killers — and why that mattersHow to build a real feedback loop between sales and engineeringThe three questions you should never ask a prospect (and what to do instead)Why hypothesis selling is replacing discovery in today's AI-driven sales environmentWhat separates leaders from followers in the AI era — and why followers will get left behindEric Appel is the Chief Revenue Officer at Island, the enterprise browser company redefining how organizations think about security, productivity, and AI enablement. With a career that spans Arthur Anderson, Yahoo, McAfee, and some of the most pivotal chapters in information security, Eric has spent over two decades building go-to-market engines for category-defining companies. At Island, he helped architect the sales strategy that brought the world's largest financial institutions, pharma companies, and global enterprises onto the platform — proving that even a "free" product can command a premium price when the value proposition is airtight.Connect with Eric Appel:Website: https://island.ioLinkedIn: https://www.linkedin.com/in/eric-appel-605310/John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today’s AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/TikTok: https://www.tiktok.com/@johnmbarrowsCheck out John's Membership: https://go.jbarrows.com/Join John's Newsletter: https://www.jbarrows.com/newsletter
• Microsoft VP Exposes the Truth About Scaling Teams with Jason Wild 06.04.2026 1ชม. 3นาที

  Sales is about solving problems. It’s about helping people achieve their goals—and that’s exactly what innovation is at its core.In this episode, John sits down with Jason Wild, author of Genius at Scale: How Great Leaders Drive Innovation, to talk about his journey from Chicago to becoming a high-level entrepreneur. Drawing from his experience working with companies like IBM and Salesforce, he breaks down the ABC structure that helps business owners think differently and drive meaningful innovation.If you’re ready to elevate how you approach growth, this conversation will challenge your perspective on leadership, strategy, and the results you’re capable of creating. Visit www.jbarrows.com and learn how you can Make It Happen.What You’ll LearnWhat it’s like to work with IBM and SalesforceThe ABC structure for innovationLaying out the framework for innovationAligning People In One VisionApproaching innovation in the era of AIFrom a child actor in Hollywood to tech executive in Silicon Valley, Jason Wild has collaborated with some of the most talented and creative people in the world. He is an adviser and author on growth, innovation, strategy, and leadership, having led projects in 40 countries from Disney and AT&T to NATO and the City of Paris. He is the co-founder of Wild Innovation Consulting and helps leaders and organizations unlock their genius at scale, with significant experience in AI, business, and operating models, and digital transformation. He worked for over 20 years in executive roles at Microsoft, IBM, and Salesforce. He is dedicated to ensuring that AI and emerging tech benefit all of humanity.Connect with Jason Wild:Website: https://geniusatscale.com/LinkedIn: https://www.linkedin.com/in/jasonwild/Get a copy of “Genius at Scale: How Great Leaders Drive Innovation” on Amazon: https://www.amazon.com/Genius-Scale-Great-Leaders-Innovation/dp/1647827507John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today’s AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/TikTok: https://www.tiktok.com/@johnmbarrowsCheck out John's Membership: https://go.jbarrows.com/Join John's Newsletter: https://www.jbarrows.com/newsletter
• Ambition, Ego & The Real Cost of Success with Roderick Jefferson 30.03.2026 53นาที

  Start by asking yourself: What am I good at? What do I love doing? And ultimately, what will I get paid for?In this episode, John is joined by Roderick Jefferson to have a real conversation about ambition, ego, and the true cost of success across our lives, relationships, and leadership. Together, they unpack the importance of slowing down, why constant hustle can come at a price, and the powerful lessons Roderick learned after experiencing a stroke.If you’re at the stage where you’re focused on building a legacy and discovering your deeper “why,” this episode will challenge and expand your perspective on what it really means to be successful.Want to equip yourself for success before it’s too late? Visit www.jbarrows.com and learn how you can Make It Happen.What You’ll LearnWhy work-life balance is a lieThe impact of taking a breakHow to use AI to your advantageUnderstanding ambition vs egoBuilding your own legacyRoderick Jefferson is an internationally recognized speaker, author, and thought leader who lives and breathes enablement. With more than 25 years of experience, he has held senior executive positions at companies such as Siebel, NetApp, Salesforce, Oracle, and others. He had delivered keynotes, guest lectures, webinars, and podcasts in fourteen countries at prominent events and conferences, sharing his vibrant and engaging insights with a worldwide audience. Roderick is an acknowledged thought leader in the enablement space and the author of Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence™, an Amazon #1 New Release and best-selling book, and the Sales Enablement 3.0 Companion Workbook™, which guides organizations aiming to enhance their sales strategies through effective enablement practices.Connect with Roderick Jefferson:Website: https://www.roderickjefferson.com/LinkedIn: https://www.linkedin.com/in/roderickjefferson/Facebook: https://www.facebook.com/ThevoiceofRod/Instagram: https://www.instagram.com/roderick_j_associates/?hl=enYouTube: https://www.youtube.com/channel/UCShK1i36e1AY1yVHHPh93wQX: https://x.com/thevoiceofrod?lang=enGrab a copy of “Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence” on Amazon: https://www.amazon.com/Sales-Enablement-3-0-Blueprint-Excellence/dp/1736190903John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today’s AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/TikTok: https://www.tiktok.com/@johnmbarrowsCheck out John's Membership: https://go.jbarrows.com/Join John's Newsletter: https://www.jbarrows.com/newsletter
• HubSpot’s First CRO on Scaling Smarter, Not Faster with Mark Roberge 23.03.2026 1ชม. 4นาที

  Most startups obsess over growth. Very few actually understand when scaling makes sense—and when it doesn’t.In this episode, John talks with Mark Roberge about the real science behind building and scaling a company. They unpack the myths around product-market fit, the ethical decision point every salesperson faces, and why revenue alone can be a dangerously misleading signal for founders.If you're building, selling, or leading a team, this conversation will challenge how you think about growth, customer value, and the future of sales in an AI-driven world.Ready to sharpen your sales skills and stay relevant in a rapidly changing market? Head over to www.jbarrows.com and keep learning how to Make It Happen.What You’ll LearnWhy revenue isn’t product-market fitThe ethical decision point in salesWhy retention beats new revenueThe role of a customer success matrixHow AI may reshape sales careersMark Roberge is the founding CRO of HubSpot, where he scaled revenue from zero to over $100M and helped take the company public. After leaving HubSpot, he joined the faculty at Harvard Business School and co-founded Stage 2 Capital, the first VC firm run and backed by go-to-market leaders. He’s also the author of The Science of Scaling, which introduces a data-driven framework to help founders decide when to scale, how fast to grow, and whether scaling makes sense at all.Connect with Mark Roberge:LinkedIn: https://www.linkedin.com/in/markrobergeInstagram: https://www.instagram.com/roberge_markX: https://x.com/markrobergeMark's Bestselling Books Amazon: https://www.amazon.com/stores/author/B00NSKE4WYJohn Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today’s AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/TikTok: https://www.tiktok.com/@johnmbarrowsCheck out John's Membership: https://go.jbarrows.com/Join John's Newsletter: https://www.jbarrows.com/newsletter
• Why Trust Is the Ultimate Sales Advantage in the AI Era with Tim Castle 16.03.2026 1ชม.

  AI is changing sales. But trust still wins deals.In this episode of Make It Happen Mondays, John Barrows sits down with negotiation expert Tim Castle to break down what it actually takes to negotiate and close deals in today’s AI-driven sales environment.They dive into the real difference between influence and manipulation, why belief in what you sell matters more than ever, and how preparation, emotional awareness, and cultural nuance shape successful negotiations. Tim also explains how AI can help sales professionals prepare faster while reminding us that human connection and trust are still the ultimate advantage.If you're serious about improving how you sell, negotiate, and build trust with buyers in the AI era, this episode delivers practical insights you can apply right away.Want to sharpen your sales skills and stay ahead of the curve? Head over to www.jbarrows.com and start building the systems that help you close more deals.What You’ll LearnWhy belief in your product mattersInfluence vs manipulation in negotiationsHow top negotiators prepareUsing AI for better sales prepWhy trust still wins in salesTim Castle is a globally recognized negotiation expert ranked among the Top 30 Negotiation Professionals in the World (2025) by Global Gurus. He is an award-winning author of multiple bestsellers, including The Art of Negotiation and The Momentum Sales Model, and the founder of the Negotiation Edge Training Academy. Tim works with ambitious organizations that want to win negotiations with integrity, build influence, and create stronger buyer relationships in an increasingly AI-driven world.Connect with Tim Castle:Website: https://www.timjscastle.com/Facebook: https://www.facebook.com/TimJSCastleLinkedIn: https://www.linkedin.com/in/timcastle3/Instagram: https://www.instagram.com/timjscastle/X: https://x.com/TimJSCastleTikTok: tiktok.com/@timjscastleTim's Bestselling Books Amazon: https://www.amazon.com/stores/Tim-Castle/author/B07G6LF77C?John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today’s AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/TikTok: https://www.tiktok.com/@johnmbarrowsCheck out John's Membership: https://go.jbarrows.com/Join John's Newsletter: https://www.jbarrows.com/newsletter
• The Biggest Sales Shift Since the Internet with Peter Grant 09.03.2026 59นาที

  Artificial Intelligence is transforming sales faster than any technology shift we’ve seen before. In this episode of Make It Happen Mondays, John Barrows sits down with Peter Grant, CRO of You.com and a four-time unicorn operator who helped scale companies like Salesforce and Siebel.Peter shares his journey from the British military to enterprise software leadership, and how that experience shaped his approach to leadership, hiring, and sales discipline. The conversation dives deep into how AI is changing enterprise sales, go-to-market strategies, and the future of work.They explore why AI literacy is becoming a mandatory skill, how sales organizations are evolving, and why the gap between top performers and average sellers is about to grow dramatically.If you work in sales, leadership, or technology, this episode will challenge the way you think about productivity, hiring, and the role of AI in modern business.What You’ll Learn in This Episode• How Peter Grant went from the military to leading revenue at multiple unicorn companies• Why AI is the biggest disruption to sales since the internet• The evolving role of sales professionals in an AI-driven world• Why top performers are becoming even more effective with AI tools• The risks of relying too heavily on AI without critical thinking• How enterprise companies are adopting AI and measuring ROI• The importance of AI literacy for professionals in every industry• Why the future of work will reward curiosity, adaptability, and continuous learningAbout the GuestPeter Grant is the Chief Revenue Officer at You.com, an AI platform helping enterprises deploy generative AI solutions with measurable ROI. He has helped scale several high growth technology companies, including Salesforce and Siebel, and is known for building high-performing revenue teams in emerging technology markets. MIHM Peter GrantKey TakeawaysAI is accelerating the performance gap.Top performers who embrace AI will become dramatically more productive, while those who rely on outdated processes risk falling behind.AI literacy is becoming essential.Understanding how to effectively use AI tools will soon be a core skill across nearly every profession.Sales roles are evolving.The traditional sales process is changing as buyers gain access to more information and automation tools.Curiosity and adaptability matter more than ever.Professionals who continuously learn and experiment with AI will have a significant advantage.Resources MentionedYou.com – https://you.com/businessJohn Barrows Training – https://jbarrows.com
• The ABCs of True Leadership with Stefan Feuerstein 03.03.2026 54นาที

  Stefan Feuerstein isn’t just an expert in delegation—he’s a humanitarian leader with a track record of real-world impact. In this powerful episode, Stefan joins John to unpack the simple but transformational delegation model from his book ABC Delegation.But this conversation goes far deeper than business. Stefan’s approach—Autonomy, Briefing, and Consent—was born not in a boardroom, but in the field. From leading 250 people in Honduras (the murder capital of the world) to supporting migrant children at the U.S. border, Stefan’s leadership method was forged under pressure in some of the world’s most difficult environments.Together, they break down the mindset shift needed to delegate effectively (especially for control-prone entrepreneurs), the practical framework for implementing ABC, and real examples of how it’s driving results for teams worldwide—from humanitarian missions to Fortune 500 companies.If you’ve ever said “I’ll just do it myself,” this episode will challenge you—and give you the tools to lead and let go.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Stefan on LinkedIn: https://www.linkedin.com/in/stefan-feuerstein-0b35a7117/Check out Stefan's Website: https://abcdelegation.com/
• When “Business as Usual” Isn’t Normal Anymore with Devin Reed 23.02.2026 48นาที

  This episode is different.Devin Reed returns to the podcast—but this time, it’s not about content strategy, marketing tactics, or growth frameworks. It’s about something far more personal and far more relevant.After posting a powerful message about how “business as usual” feels disconnected from reality right now, Devin made a conscious decision to stop staying quiet. That post sparked this conversation.Together, John and Devin unpack what it means to:Speak up without becoming divisiveUse your platform responsiblyNavigate uncertainty without pretending everything is fineFind your voice when you’re not sure what to sayLead with integrity in emotionally charged timesThis is a raw, thoughtful discussion about privilege, responsibility, fear of backlash, and the tension between staying silent and standing for something. It’s not about politics. It’s about humanity. It’s about leadership.If you’ve been feeling the disconnect…If you’ve been unsure how to show up…If you’ve been wrestling with whether to speak or stay quiet…This conversation might help you find clarity—and maybe even a little courage.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Devin on LinkedIn: https://www.linkedin.com/in/devinreed/Check out Devin's Website: https://www.thereeder.co/