The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

ตอน

• Traffic Times Conversion Equals Customers With Irwin Hau 22.06.2026 54นาที

  Join us for a special episode hosted by Geoff Campbell who is standing in for Matt Bertram, we focus on the part of marketing most teams ignore: turning existing traffic into real phone calls, form fills, and sales. We break down a simple conversion framework, why dynamic website messaging works, and how to think about proof, positioning, and AI search as buyer behavior changes. • traffic times conversion rate equals customers as the core lens for SEO and CRO • treating an agency...
• How LLM Search Changes SEO And E-Commerce With Andrew Higgins 31.05.2026 51นาที

  We talk through what “AI visibility” really means and why marketers are racing ahead of the data, even as consumer behavior shifts toward AI search and AI assistants. We connect SEO fundamentals to GEO and agentic commerce so you can take practical steps instead of getting stuck in paralysis. • AI visibility tools and why the industry lacks a baseline standard • How context and personalization change AI search results • Why LLM analytics is immature and often modelled on simulations ...
• Bad Data Causes More AI Failures Than Models Do with Richard Valentine 17.05.2026 1ชม. 3นาที

  We talk about the real shift happening as AI moves from chatbot to teammate, and why persistent memory is the make or break layer for useful automation. We dig into governance, data hygiene, and practical workflow design so AI output gets better over time instead of turning into expensive noise. • moving the show toward YouTube and a more educational format • why memory matters when AI becomes a partner or agent • how regulated industry thinking exposes weak spots in busine...
• How A Marketing Agency Uses Podcasts For Growth And Team Alignment With Chris Burres 10.05.2026 59นาที

  We reconnect with Chris Burres to talk about the real mechanics of podcast marketing, brand legacy, and why consistency beats quick wins when you are trying to earn attention. We also zoom out into AI governance and longevity, from building AI-native workflows to the accelerating science behind ESS60 and “longevity escape velocity.” • the origin story behind EWR and what a rebrand really costs • podcast cadence as a growth strategy and a team alignment tool • why interviews...
• How SEO Grew Up With Cameron LiButti 03.05.2026 1ชม.

  We get real about what AI search changes and what it does not, then map SEO back to fundamentals like attribution, buyer intent, and revenue. We also share how agency teams can use agent workflows and governance to move faster without turning the business into chaos. • Matt’s return, agency ownership changes, and why the timing matters • Cameron’s path from engineering to SEO through referrals and Google Business Profile wins • AI search as a conversation starter with CEOs while fundamenta...
• Content First In The AI Era With Zara Carbonell 26.04.2026 42นาที

  In this episode of the Best SEO Podcast, hosted by Matthew Bertram, Zara Carbonell joins the show to talk about why AI makes content more important, not less, and how real trust now comes from human context and clear communication. We share practical ways to use AI to analyze performance, sharpen your personal brand, and reach buyers where they already spend attention. • AI as a tool that frees humans from repetitive marketing ops • The creative side and analytical side of market...
• Agentic AI For Marketers With Sebastian Chedal 19.04.2026 55นาที

  We map the shift from chat-based AI to real agentic systems that can run workflows, manage memory, and publish results without constant human babysitting. We break down how to design AI agents like jobs so they stay grounded, cost-controlled, and useful for marketing, SEO, and software work. • tiering AI use from assistance to automation to full agents with memory and tools • writing a clear job description with input, process, and output formats • building an SEO research a...
• How To Build An AI First Agency With Len Ward 12.04.2026 47นาที

  We talk with Lynn Ward about why marketing is shifting from search and retrieve to solve my problem, and why speed is becoming the moat for agencies and clients alike. We break down what AI-first agencies are building right now to protect conversions, reduce bottlenecks, and stay visible as web traffic and SEO change. • search behavior shifting as ChatGPT and other LLMs absorb intent • speed as the new moat for agencies and operators • why agency pricing based on headcount starts to fail • p...
• Stop Paying For SaaS Features You Never Use With Dave Albert 05.04.2026 44นาที

  Matthew Bertram sits down with David Albert of CRO Metrics to unpack what is actually changing across SEO, AEO, GEO, LLM visibility, and the modern stack as tools like Claude Code make custom apps and automations feel effortless. • the shift from bloated martech stacks to custom AI middleware and small internal apps • why compliance, governance, and shadow AI access are now daily marketing risks • using guardrails and shared boilerplates to democratize internal tool building ...
• Why AI Overviews Changed Your Traffic And What To Do Next With Connor Kimball 20.03.2026 48นาที

  We trace the fast shift from link-based search to AI-generated answers and show how that change reshapes content, measurement, and strategy. Connor Kimball of Cairrot shares data on LLM traffic surges, concrete AEO tactics, and how unified analytics reveals brand lift beyond referral clicks. • AI search replacing link lists with answers • AEO as the method, LLM visibility as the metric • Informational traffic down, transactional content up • Comparison and battle-card pages driving citations...
• AI, IP, And The New Marketing Rules With Sharon Toerek 08.03.2026 34นาที

  We dive into how AI is reshaping marketing law and what agencies can do today to protect work, clients, and brand trust. Sharon Toerek shares a practical playbook for policies, contracts, and IP strategy while courts and states sort out the rules. • AI ownership and liability questions for agencies • Copyright cases on training data and outputs • State patchwork versus federal pressure on AI rules • Practical guardrails and written AI policies • Contract terms for AI use, warranties, and ind...
• What Actually Scales A Marketing Team With Erik Huberman 01.03.2026 43นาที

  We cut through AI hype to show what actually scales: disciplined ops, brand-led content, and a practical framework for awareness, nurturing, and trust. Eric Huberman shares Hawk Media’s scaling lessons, where AI helps, where it hurts, and how to build a moat in a noisy market. • LLM shifts to persona-first, Q&A-led visibility • AI as acceleration, not strategy replacement • Hiring and tooling only with clear business cases • Lean tech stack choices that reduce complexity • Brand as the m...
• SEO’s New Frontier With Duane Forrester 22.02.2026 1ชม. 6นาที

  We push past rankings and traffic to map the real skills SEOs need to influence AI answers. Duane Forrester explains the machine layer, vector embeddings, semantic density, and why structured data is a must if you want reliable retrieval. • AI reshapes marketing and elevates SEO’s role across the business • Good SEO foundations as the prerequisite for AI performance • Writing for chunks with high semantic density • Structured data and entity clarity to validate facts • Vector embeddings as t...
• Why Old SEO Metrics Fail And What To Track Instead With Corey Morris 15.02.2026 55นาที

  We unpack how search is changing as LLMs reshape discovery and why revenue, not rankings, should anchor your strategy. Corey Morris joins Matt to map a practical path: entity clarity, brand differentiation, GA4 fixes, and forward-looking KPIs that speak C-suite. • shifting from keyword rankings to revenue KPIs • LLM visibility layered on modern SEO foundations • entity clarity, consistent data, and brand trust • quality content over AI slop with lived expertise • GA4 configuration and custom...
• Why Traffic Is Down but Leads Are Up, and How to Read the Signals With Charlie Grinnell 08.02.2026 50นาที

  We unpack how AI finally lets marketers count what matters, why attribution is broken across platforms, and how to use behavioral insight and benchmarking to choose better bets. We share a simple playbook: listen in niche communities, test in organic, scale what pops, and measure outcomes not vanity. • AI compressing the cost of data integration and analysis • Platform bias, privacy limits and pixel gaps in attribution • Traffic down, leads up as signal quality improves • Behavioral personas...
• What Actually Drives Citations in LLMs With Solomon Thimothy 01.02.2026 39นาที

  We unpack how search is shifting from blue links to AI-driven answers and why clean data, focused positioning, and public citations now decide who gets recommended. Solomon Timothy joins us to share practical frameworks for AEO, prompt mapping, and measurable AI visibility. • why prompts replace keywords across the funnel • how to make content machine-readable with schema and FAQs • why entity clarity and niche focus boost trust • media, podcasts, YouTube, and press as authority signals • di...
• SEO Isn't Dying, Bad SEO Is With Krešimir Ćorluka 25.01.2026 54นาที

  We argue that SEO isn’t dying; bad SEO is. Fundamentals still drive wins while LLMs change how answers surface, making complete, original content and smart strategy more valuable than ever. • fundamentals over fads as LLMs shift discovery • why pages beyond top ten fuel LLM citations • customer journey, CRO, PR, and dev fluency as real leverage • global markets with lower competition and faster output • enterprise constraints, silos, and when to say no • partnerships over one‑stop shops to d...
• The New Rules of Authority in an AI World With Dmitrii Kustov 18.01.2026 1ชม. 5นาที

  We dig into how AI reshapes SEO work, why trust beats volume, and how remote teams stay tight without an office. A candid case study shows how hyperlocal signals and first‑party data restored rankings after a brutal update. • AI as a tool, not a crutch • Remote hiring across time zones and roles • SOPs, status norms, and redundancy for coverage • Quarterly meetups to rebuild culture and speed • Recharge days to protect quality and focus • Hyperlocal content signals that prove real experience...
• How to Use AI Without Destroying Quality, Trust, or Margins With Nick Avaria 11.01.2026 49นาที

  We dig into why traffic is fragmenting, why single-channel expertise won’t cut it, and how expert generalists, stronger offers, and brand strategy are now the true growth levers. We share a practical path from productized “done-for-you” to higher-margin “done-with-you,” plus frameworks for attribution, remote team performance, and human-in-the-loop AI. • AI-driven traffic shifts and platform changes • Generalists with deep skills as the new edge • Offers, positioning, and CRO over channel tr...
• How To Turn Google Reviews Into Profit With George Swetlitz 04.01.2026 41นาที

  We unpack how AI turns Google reviews into real revenue by cutting leakage, lifting ad performance, and converting bottom-of-funnel readers with responses that actually inform and persuade. George Swetlitz of Right Response AI shares agentic workflows, CRM-powered personalization, and a playbook for multi-location growth. • Reviews as the true bottom of the funnel • Leakage defined and how to stop it • Personalizing review requests from CRM data • Reducing friction with prompts and draft ass...