CMO School

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• The Best Niches for Fractional CMOs in 2026 (And Where to Find Clients) 23.06.2026 13นาที

  Choosing a niche is one of the hardest decisions you'll make as a Fractional CMO. It determines what you charge, how sticky your retainers are, and how long it takes you to hit consistent six figures.In this episode, I'm sharing the top niches for Fractional CMOs in 2026 — the ones I think you can make the most money in, why they're the best, and where to find them.Inside this episode:Where the smart money is moving in 2026 — and the public sources that show you exactly who's got cash to spendThe fastest-growing consumer market on the planet, and the sub-niches inside it nobody's talking aboutThe category of business most marketers refuse to touch — and the one quietly minting the best-paying clients in the gameThe buyers who already know what expertise is worth (and are happy to pay for it)The one mistake almost every marketer makes when picking a niche — and how to sidestep it so you stop spinning and actually start movingIf you've been stuck waiting for the "right" niche to reveal itself, this is the episode that gets you out of your head and into the work.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 The Niches I'd Choose Right Now01:00 The Fastest Path to Clients With Budgets03:45 Why Health & Wellness Isn't Slowing Down06:30 The Clients Nobody Talks About08:30 Why Boring Businesses Win10:30 The Niche Advice That Keeps People Stuck11:45 Try This Before Committing to a Niche12:45 The Simpler Way to Get Started
• How to Become a Fractional CMO: 5 Things to Do BEFORE You Quit 16.06.2026 13นาที

  Quitting your corporate job too early is why so many new Fractionals undercharge, take on bad-fit clients just to pay the bills, and burn out 6 months in wondering if they made the right call.The advice to "just take the leap" is great — I'm a huge believer in moving fast — but going Fractional is a business build, not a job change, and the best time to start building it is while you've still got a paycheck coming in.In this episode, I break down:The 5 things I'd do BEFORE quitting my corporate job to go Fractional (you can steal the exact list!)The asset you should be building while you're still inside the company (it'll sell for you for the next 5 years)The exact ask I'd send to your network that warms up half your first clients without a single pitchThe runway number that lets you charge what you're worth instead of what you needIf you're sitting at your desk thinking "I'm ready for this, but I have no idea where to start" — you'll love this episode.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 Don't Quit Your Job Yet01:00 The Positioning Advantage Most Marketers Miss03:00 Build Proof Before You Need It05:15 Learn From People Already Doing It07:30 Start Building Your Reputation Now09:15 Why LinkedIn Matters More Than You Think11:00 The Runway and Offer Strategy That Changes Everything12:20 Your Fractional CMO Exit Plan
• What To Do When Your Fractional CMO Client Has No Team To Execute 09.06.2026 17นาที

  The worst thing that happens on a fractional CMO engagement isn't bad strategy — it's good strategy with no one to actually execute it.Every Fractional CMO will eventually land a client who doesn't have the right team to do the work. How you handle is everything.In this episode, I break down:The 3 types of team gaps every fractional CMO will eventually hitThe common mistakes that shift you from leader to doer fast (and are hard to come back from)3 ways to solve team gaps without filling them ourselfPlus, the reframe that turns this whole problem into a pricing and scoping opportunity in your favor.Your job as a fractional CMO is to build and run the marketing function. Not to be the marketing function.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 The Fastest Way to Devalue Yourself as a CMO01:15 The 3 Team Gaps Every Fractional CMO Will Face04:15 The Mistakes That Turn CMOs Into Doers07:30 Stop Taking Ownership of Client Urgency09:15 How Smart CMOs Solve Team Gaps10:00 Build a Bench of Trusted Contractors12:15 The Integrator and HR Partnership Strategy15:15 Turning Team Gaps Into More Revenue17:00 Protect Your Strategic Value
• Can I Be A Fractional CMO If I've Never Been A CMO Before? 02.06.2026 7นาที

  You can be a Fractional CMO without ever having held the CMO title before. If you've been counting yourself out of Fractional CMO work because you’re not sure you’re experienced enough, this episode is for you.I’m breaking down:Why your past job title is not as important as you think it isThe three things you need to be a CMOWhat to do when you’re not *quite* qualified for a roleAnd the shift you need to make if you want to step into Fractional CMO workIf you've been counting yourself out of Fractional CMO work because of what's on your resume — you're going to love this episode.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS00:00 Can You Be a Fractional CMO Without the Title?01:00 What the CMO Role Actually Is02:00 The First Sign You're Already Thinking Like a CMO03:15 Why Business Thinking Matters More Than Marketing Skills04:45 Stop Acting Like an Executor06:00 Nobody Is Going to Tell You You're Ready04:50 The Bare Minimum You Need Online05:40 How to Build Credibility Fast06:10 Why I’d Focus on LinkedIn06:45 Instagram Clients Are Different
• Stop Posting on Social Media to Get Clients as a Fractional CMO 26.05.2026 7นาที

  Posting on social media is one of the least effective easy to get clients as a Fractional CMO.I'm a huge believer in being visible online — but social media for lead generation is the SLOWEST and most exhausting route to landing high-ticket Fractional CMO clients.In this episode, I break down:3 reasons social media isn't landing you high-ticket Fractional CMO clientsWhere high-ticket clients DO come from — and why most Fractionals are looking in the wrong placeThe reframe I give my students that ends the content hamster wheel for goodHow to make your channels work for you WITHOUT posting every day (you'll get hours back)If you've been grinding to create social media content on the daily, and not seeing the return on your time, you’ll love this video.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 Social Media Didn't Build My Business00:40 Why Most Social Media Leads Are Bad Fits01:40 The Content Creation Hamster Wheel02:50 How High-Ticket Clients Actually Buy04:10 The Real Purpose of Social Media05:20 How to Look Credible Without Posting Every Day06:45 Why LinkedIn Beats Every Other Platform07:30 Stop Chasing Content
• 5 Ways to Beat Imposter Syndrome That Work Right Away 19.05.2026 9นาที

  Imposter syndrome is why most Fractional CMOs undercharge, second-guess their strategy, and shrink in client meetings.And the advice everyone gives you to "work on your mindset” is great, and I'm a huge believer in it — but that takes TIME. And if you've got clients you're leading right now, you need something that works IMMEDIATELY.In this episode, we break down:5 tips to help you get past imposter syndrome fastHow to build trust with clients (even when you don't have all the answers)Why you don't need to be the expert in everything as a CMOThe ONE thing that dissolves imposter syndrome faster than anything elseThe question I ask myself when I get stuck in my head with a client (steal it!)If you're working as a Fractional CMO and imposter syndrome is keeping you from showing up like the leader your clients hired you to be you’ll love this episode.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 Most Imposter Syndrome Advice Is Useless01:00 You Don't Need to Know Everything02:15 Build a Team That Fills Your Gaps03:45 Get Behind the Curtain05:20 Focus on Results, Not Expertise06:50 Remember Who You're There For08:15 The Real Way to Beat Imposter Syndrome
• Do I Even Want To Be A Fractional CMO? | Live Coaching Call 12.05.2026 1ชม. 5นาที

  So many people start Fractional work then find themselves burnt out, and questioning if this model is even a fit for them.I sat down with one of my Fractional CMO School students, for a live coaching call. Lisa came to me feeling disillusioned with the fractional model after a few client experiences, and wondering what to do next.I helped her see that didn't hate the model, she just wasn’t operating inside the right structure.She had been making the same mistakes I see others make all the time, so I asked her to come on the podcast because I KNEW her experience would be so helpful for many others.In this episode, we break down:The biggest mistake I see CMO’s make when building out strategies (that actually overwhelms your clients too)The most common places where Fractionals end up overdelivering in their roleA simple filter you can use to make sure you stay in your lane and only do CMO-level workThe driving analogy that helped me step into leadership and totally changed how my clients saw me (you can steal it!)If you're working as a Fractional but you’re buried in your client's Slack, your days are FULL of meetings, and you’re being pulled in a million directions, this episode is for you.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 Why Fractional CMO Work Wasn't Working03:25 Lisa's Background and Why She Made the Shift08:00 The Strategy Scope Mistake Most Marketers Make14:00 Why Overdelivering Creates Bigger Problems22:15 When Fractional CMOs Become Operators26:00 The Difference Between a CMO and a Marketing Manager35:20 The Leadership Shift That Changes Everything40:00 What It Really Means to Own the Marketing Function45:15 How to Identify the Right Fractional CMO Clients50:45 Why Every Growth-Stage Company Needs a Marketing Manager56:00 Where AI Fits Into the Fractional CMO Role01:04:00 Final Lessons on Scope, Boundaries and Client Fit
• How to Sell Fractional CMO Services: Sales Secrets From a 7-Figure CMO 05.05.2026 12นาที

  Sales is the one skill nobody teaches you as a fractional CMO — and it's the one that determines whether your business actually grows. Most of us got into this because we're good at marketing. Not because we love selling. For a long time, I hated it. I wasn't comfortable doing it, I didn't feel like I was good at it, and the idea of getting on a call where someone might say no felt awful. Four years and millions in client revenue later — sales is one of my strongest skills.In this episode, I'm breaking down every lesson that got me there:The mindset shift that made selling stop feeling grossThe one thing you can do to make people feel understood before you've pitched anything,Why I turn people away — and how it's built my businessHow to lead a sales call so you're never getting interviewedHow to say your high-ticket prices without flinching.And what you can do to get better at sales.If sales still feels uncomfortable, or it’s something you want to get better at, this episode is for you.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 I Used to Hate Sales01:00 The 3 Shifts That Changed Everything01:30 Why Sales Is Really Service02:45 Empathy Is Your Competitive Advantage04:00 The Power of Selling With Integrity05:15 How to Lead a Sales Call07:45 The Secret to Saying Your Price Confidently10:00 The Only Way to Get Better at Sales11:10 Why Confidence Comes From Reps
• How to Shift From Doing Marketing to Leading Marketing as a Fractional CMO 28.04.2026 16นาที

  What you spend your time on determines everything — how visible you are to your client, how much authority you actually have, how much they'll pay you, and whether you burn out. If you've ever felt like you're executing all the marketing while your client sees you as someone who takes direction instead of sets it, this episode will help you understand why.In this episode, I break down:The four things a CMO actually owns (and where execution lives)The daily filter you use to know if you're staying in the right scopeWhy staying in execution keeps you invisible — and what that costs youWhat happens when you start setting these boundariesThis shift isn't about confidence or willpower. It's about clarity on your role. And once you have that, everything changes — how your client sees you, what you charge, how much control you have over your time. Because stepping into the CMO role isn't about doing more. It's about operating at a different level.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 Why Most Marketers Struggle to Lead01:00 What a CMO Actually Does02:00 Strategy: The CMO's First Responsibility04:00 Resource Allocation and Team Decisions06:00 Accountability Without Doing the Work08:00 The 30,000-Foot View of Marketing09:15 What CMOs Should Never Do10:45 The Filter I Use Every Day12:15 How to Stop Being the Doer14:00 The 3-Step Shift Into Leadership
• Fractional CMO vs Agency vs Contractor: How Switching Between Roles Is Costing You 21.04.2026 7นาที

  What you call yourself matters less than what you actually do. And when you code-switch with the same client — saying CMO, operating as contractor — you're losing authority and pricing power.If you've ever found yourself executing work for a client while also calling yourself their Fractional CMO, this episode will help you understand why.In this episode, I'm breaking down:Exactly what to do in your first 90 days as a fractional CMOWhat you should do (and not do) in months one, two, and threeHow to integrate with the team and establish your rhythm as the leaderWhy this progression determines whether you operate like a CMO or a contractorThis isn't about being rigid or distant. It's about clarity and boundaries. Because being a Fractional CMO isn't just about strategy — it's about the seat you're actually in.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 Why Clients Don't See You as a Leader00:45 Agency, Contractor, or Fractional CMO?02:00 The Problem With Code Switching03:15 Why Execution Shrinks Your Authority04:30 The Scope Creep Trap05:30 What Changes When You Stay in the CMO Seat06:30 Why Your Pricing Starts to Make Sense07:15 Pick a Lane and Stay There
• What to Do In Your First 90 as a Fractional CMO 14.04.2026 11นาที

  How you structure your first 90 days changes everything about your business. When you step into a new client engagement, the order of what you focus on determines whether you're seen as a strategic leader or just another executor.In this episode, I break down:The exact order of what to focus on firstHow to integrate with the team and establish your rhythmWhen and how to prove the strategy worksWhy foundation building matters more than you thinkAnd how month three positions you as the strategic owner, not just the executorThis isn't about moving fast. It's about moving in the right order. When you follow this progression, you're not operating like a contractor. You're operating like a CMO — thinking, leading, and making decisions.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 What Your First 90 Days Should Look Like01:00 Month One: Slow Down Before You Speed Up03:00 Month Two: Build Relationships First04:30 Quick Wins vs Long-Term Projects06:00 Month Three: Start Thinking Like a Leader07:15 The Skill That Separates Great CMOs08:15 How to Build Trust With Clients09:15 Why the First 90 Days Matter So Much10:00 The Fractional CMO Roadmap
• My $20,000 Strategy Process (And The Mistakes Fractional CMOs Make) 07.04.2026 12นาที

  I charge up to $20,000 for a marketing strategy — and in this episode I’m pulling back the curtain on exactly how I build it.Most fractional CMOs are winging their strategy process and massively undercharging because of it. So I’m walking you through my exact four-phase process — Discovery, Strategy Development, Delivery, and Alignment & Next Steps — and the mistakes I see people make at every stage.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 Why Most CMOs Undercharge for Strategy01:00 Phase 1: Discovery Changes Everything02:15 Stop Taking the Client's Word for It03:45 The Goal-Setting Mistake That Ruins Strategies05:15 Phase 2: Building the Right Strategy06:45 Why Bigger Isn't Better08:15 Phase 3: How to Deliver a Strategy09:45 Phase 4: Turning Strategy Into a Retainer11:00 How to Charge $20K for Strategy
• Why Most Marketing Hires Fail (And How to Fix It) 31.03.2026 11นาที

  I see this all the time — founders frustrated with their hires, marketers frustrated with their clients, and everyone pointing the finger at the other person. But most of the time, it’s actually no one’s fault.In today’s episode, I’m breaking down:The biggest misunderstanding around hiring marketing supportWhy you’re not getting better resultsThe unrealistic expectations placed on one “unicorn” hireAnd the industry dynamic that keeps founders investing in tactics instead of building strategyIf you’ve ever hired “marketing help” and still ended up feeling overwhelmed, unsupported, or unsure what’s actually working, this episode is for you.And if you’re a marketer, this will help you see where unclear roles and structural gaps are setting you up for failure — even when you’re doing the best you can.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 Why Marketing Hires Keep Failing01:00 The Biggest Hiring Mistake Founders Make02:30 More Marketing Doesn't Mean Better Results04:15 Why Strategy and Execution Are Different Jobs05:45 The Unicorn Myth That's Burning Everyone Out07:45 Why Great Marketers Still Struggle08:45 The Fractional CMO Advantage10:00 The Industry Problem Nobody Talks About11:00 Leadership vs Execution: The Real Question
• Why Clients Don’t See You as A Leader (And How to Fix It) 24.03.2026 14นาที

  How your clients see you determines everything — how much they trust your decisions, how often they question your strategy, how much control they take in meetings, and ultimately how much they’re willing to pay you as a Fractional CMO.If you’ve ever felt a client slowly start directing you, second-guessing your recommendations, or treating you more like an executor than a strategic leader, this episode will help you understand why.In this episode, I break down:The communication shifts that position you as a strategic leaderThe subtle behaviors that weaken your authorityThe biggest mistake marketers make when they’re trying to show up as a leaderAnd how to recalibrate the dynamic with a client if you’re sensing they don’t see you as a leaderThis isn’t about being louder or more dominant. It’s about showing up with clarity, direction, and confidence in every interaction. Because being a CMO isn’t just about strategy — it’s about leadership and communication.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/
• What I Do (and Don’t Do) With Campaigns and Launches as a Fractional CMO 17.03.2026 22นาที

  Launches and marketing campaigns are one of the biggest areas, I see Fractional CMOs overstep their boundaries,It starts with mapping out a campaign or launch…and quickly turns into building timelines, reviewing every asset, sitting in execution meetings, and basically project managing everything.In this episode of my “What I Do and Don’t Do as a CMO” series, I’m breaking down how I approach campaign and launch planning including:The 6 key things I own when planning campaigns or launchesThe difference between strategy and project managementWhere most CMOs overstep during a launch or campaignAnd the filter I use to protect my time and boundariesIf you’ve ever had PTSD from launching or doing marketing campaigns (lol I feel you), this episode will help you reset your boundaries and operate at the CMO level.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/
• What I Do (and Don’t Do) With Hiring for Clients as a Fractional CMO 10.03.2026 11นาที

  When you don’t know what you should own (and what you shouldn’t) during the hiring process, you end up posting job descriptions, screening resumes, running interviews, onboarding new hires…and quickly turning your fractional role into a full-time job.In this episode of my series “What I Do and Don’t Do as a CMO,” I’m breaking down how I handle hiring for clients.We cover:The 5 things I own when it comes to hiring for client teamsThe biggest mistake I see marketers make when they try to “be helpful” with hiring Where the line is between strategic leadership and operational recruitingAnd the simple filter I use to protect my time and keep my boundariesHiring impacts marketing performance — but running the entire process is not your job.If you’ve ever found yourself slipping into recruiter or marketing manager mode, this episode will help you reset your boundaries and operate at the CMO level.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/
• Three Ways to Get Clients as a Fractional CMO (No Audience Needed) 03.03.2026 25นาที

  You don’t need a huge audience to get Fractional CMO clients.But you do need to stop approaching sales like a freelancer.If you’ve been posting educational content, creating freebies, or “putting yourself out there” and it’s not turning into clients, this episode will show you exactly why and what to do instead.Today, I’m breaking down the 3 fastest ways to get booked as a Fractional CMO — and what most marketers are doing wrong when they try.In this episode I break down:The three fastest ways to get Fractional CMO clients, like yesterdayThe biggest mistakes I see marketers make when they’re looking for clientsA simple “start here” plan you can follow over the next 30 days to help you land clients fastAnd the one sentence that instantly positions you as a leader instead of “someone who helps with marketing”If you’re done hoping dream clients will just land in your inbox, and you're ready to take things into your hands and make it happen, this episode will show you exactly how to do that.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/RESOURCESBecome a Booked Out CMO - Get my free cold pitch email templates here: Fractional CMO Sales Email Templates — The CMO Office
• How to Price Yourself as a Fractional: CMO Real Rates + The Biggest Mistakes I See 24.02.2026 15นาที

  If you’re a Fractional CMO and you’ve ever wondered, “What should I be charging?”, this episode is for you.So many experienced marketers undercharge in this role, and it’s one of the biggest reasons Fractional CMOs feel overworked, underpaid, and burned out.In this episode, I break down:The core mindset shift around pricing that changes how clients perceive your valueThe real pricing ranges Fractional CMOs are charging — and when each range actually makes senseThe two most common pricing models and which one I recommendThe six biggest pricing mistakes that keep smart, experienced marketers undercharging — and how to fix themThis conversation is about pricing at different levels of leadership in a way that reflects responsibility, decision-making, and ownership — and supports building a lucrative, sustainable Fractional CMO business where you’re paid appropriately for the role you’re doing.If you’ve been questioning your rates, feeling stretched thin, or sensing there’s a gap between the work you’re doing and what you’re being paid, this episode will give you the clarity you’ve been looking for.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/
• What I Do (and Don’t Do) With Social Media as a Fractional CMO 17.02.2026 11นาที

  One of the fastest ways Fractional CMOs burn out is by not being clear on their role. When you don’t know what you should own – and what you shouldn’t – you end up overdelivering, doing work you shouldn’t, and being way busier than you need to be, which ultimately limits your earning potential. In this episode of my series “What I Do and Don’t Do as a CMO,” and I’m diving into Social MediaWe cover:What social media ownership actually means as a CMOHow to think about channel selection and prioritizationThe role of positioning and high-level content directionWhat it looks like to guide performance without getting pulled into daily executionWhy clear boundaries around social media are essential for protecting your time and valueIf you’ve ever found yourself mapping out content calendars, reviewing captions, editing reels, or posting content, — this episode will help you reset your boundaries and focus on the strategic role you’re meant to play as a CMO.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/
• What I Do (and Don’t Do) With KPIs as a Fractional CMO 10.02.2026 13นาที

  One of the fastest ways Fractional CMOs burn out is by not being clear on their role. When you don’t know what you should own – and what you shouldn’t – you end up overdelivering, doing work you shouldn’t, and being way busier than you need to be, which ultimately limits your earning potential. In the first episode of my series “What I Do and Don’t Do as a CMO,” and I’m starting with KPIs and data. In this episode, I break down what I do (and don’t do) as a CMO when it comes to KPIs and data.In this episode, we cover:What CMOs should (and should not) do when it comes to pulling and reporting on marketing dataThe four areas I stay focused on when it comes to marketing performance and dataThe biggest mistakes and misconceptions I see when it comes to analyzing and reporting data to CEOs and leadership teamsHow to build a tracking plan that supports real decision-makingIf KPIs feel intimidating or you’ve ever thought “I’m not a numbers person,” this episode will show you that you don’t need to be an analytics expert to be a great CMO. You just need clarity on your role, strong strategic thinking, and the confidence to stay in your lane.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/