Event Marketing: Redefined

ตอน

• EP 189 | Safe Doesn’t Sell: Why Smart Event Marketers Create Demand 01.07.2026 44นาที

  Too many events still rely on the same booths, the same activations, and the same “safe” playbook. The result: experiences people walk past, forget, or never meaningfully engage with in the first place. Ashley Nuske, Director of Field & Event Marketing at Goldcast (now Cvent), joins Matt Kleinrock for a candid conversation about what’s broken in event marketing today and why safe strategies rarely produce standout results. Ashley shares how she approaches audience-firs...
• EP 188 | Are You Summer-Busy or Fall-Ready? 24.06.2026 10นาที

  Are you heading into fall events the same way you did last year? Same booth, same playbook, same hope that something sticks? Most event marketers aren't lazy. They're just busy. And busy has a way of turning strategy into autopilot. That gap between teams who show up and teams who show up READY starts forming right now, in summer. As part of The Summer Circuit, we're dropping a special compilation episode where host Matt Kleinrock shares the unfiltered advice he'd give any event marketer pr...
• EP 187 | Signals vs. Metrics: What Actually Tells You Your Event Is Working 17.06.2026 26นาที

  Your booth traffic looked good. Badge scans were high. Leadership wants ROI numbers. But none of that fully explains whether your event actually moved deals forward. In this episode, Matt talks with Cynthia Montalvo (Regional Field Marketing Manager at Steno) about the growing gap between event metrics and actual event influence. Cynthia, an event strategist known for pushing teams beyond surface-level reporting, explains why signals like stakeholder expansion, deeper conversati...
• EP 186 | If Your Trade Shows Aren’t Driving Pipeline, What Are They Doing? 03.06.2026 46นาที

  Most event teams are still measuring trade shows by booth traffic, badge scans, and “good vibes.” But when budgets tighten and leadership wants answers, those metrics stop meaning much. Bethany Gustafson leads events at ACTIVE Network, where her team manages everything from small pop-up trade shows to large-scale flagship exhibits across multiple markets and products. In this episode, she joins Matt Kleinrock to break down what it actually takes to run a high-volume event progr...
• EP 185 | Most Booths Are Designed for the Wrong View 20.05.2026 14นาที

  Most trade show booths are still being designed for the render. Not the person walking a crowded aisle deciding in seconds whether your booth is worth their attention. Recorded live from EXHIBITORLIVE 2026, Matt Kleinrock and Coty Adams break down what they’re noticing on the show floor right now: bigger structures, tighter aisles, shorter attention spans, and event teams trying to balance nonstop execution with pressure to deliver better ROI. ✅ Why some of the “best-looking” booths still f...
• EP 184 | Everyone Wants Better Event ROI. Few Teams Are Set Up for It. 06.05.2026 45นาที

  Everyone wants better event ROI, but most event marketers are navigating a frustrating reality: they are expected to think strategically while being buried in execution. In this episode, Matt and Coty break down their EXHIBITORLIVE experience as a live case study in what it looks like when an event is planned more intentionally from end to end. From pre-show planning and alignment to on-site engagement and post-event momentum, they walk through how thinking about events as a full campaign—n...
• EP 183 | Bespoke Events: How to Build VIP Experiences That Actually Move Deals Forward 15.04.2026 24นาที

  A great dinner or VIP experience means nothing if it doesn’t lead to a meaningful conversation. In this episode, Stephanie Hunicke (Director of Global Marketing Events at Aderant) breaks down how to design bespoke events that prioritize relationships and real business outcomes from the start. You’ll learn: ✅ Why depth beats scale when it comes to executive events ✅ How to align purpose, people, and experience to drive real outcomes ✅ What most teams get wrong about VIP dinners, roa...
• EP 182 | Why Your Trade Show Booth Isn’t Working — And How to Fix It (Guest Appearance on Behind the Experience Podcast) 08.04.2026 42นาที

  Most trade show booths fail for one simple reason: they’re built to be seen, not experienced. In this conversation, Matt breaks down why the old playbook no longer works and what actually drives pipeline today. Learn: ✅ Why “show up and pitch” is killing engagement and what to replace it with ✅ How pre-show and post-show strategy often matter more than the booth itself ✅ What it really takes to turn events from a cost center into a revenue driver In this guest appearance on the Behind th...
• EP 181 | RFPs for Event Agencies: How to Ask Better Questions and Choose Better Partners 01.04.2026 45นาที

  How do you know if the event agency you hired is actually a strategic partner? Or just a middleman? Choosing the right agency partner can shape the success of an entire event program, yet many teams still rely on RFP processes that miss what truly matters. In this episode, Matt Kleinrock sits down with event strategist and fractional Head of Events Gianna Gaudini to unpack how organizations should rethink agency selection from the start. Together, they explore how event leaders can ru...
• EP 180 | Micro-Events as Closers: The Playbook Behind 15,000% ROI 18.03.2026 52นาที

  Most event programs are built around visibility: booths, sponsorships, brand presence For years, that approach was considered the safest way to drive pipeline. But what if the deals you care about aren’t won on crowded show floors? And your highest-value buyers respond to something far more intentional? In this episode, Matt sits down with Bronwen Gregg, who leads event strategy from inside sales enablement, not marketing. After seeing diminishing returns from large trade shows, her team sh...
• EP 179 | Why Most Event Strategies Never Make It to Revenue 04.03.2026 52นาที

  Most event teams are doing everything they’re supposed to do: booking the booth, training staff, showing up with the right materials. And yet, the results rarely match the effort. The issue usually isn’t poor execution. It’s that the event was never designed to drive revenue in the first place. In this episode, Matt and Coty break down the thinking behind the session they’ll be bringing to EXHIBITORLIVE 2026… and why so many event strategies stall long before pipeline is even possible. In...
• EP 178 | How a 10×10 Booth Booked 116 Meetings (And Why Pre-Show Is Everything) 18.02.2026 43นาที

  The event didn’t start on the show floor. By the time Accelevents showed up with a 10×10 booth, much of the pre-show groundwork was already in motion—accounts targeted, meetings scheduled, and conversations planned. The result? 116 meetings driven by intentional strategy, not booth size or blind hope for foot traffic. In this live conversation, Matt is joined by Jonathan Kazarian, CEO of Accelevents, and Michael Burns, CRO, to walk through a real case study. They’ll break down the pr...
• EP 177 | Inside Lenovo’s Event Strategy: Partnerships, Scale, and Standing Out 04.02.2026 53นาที

  Have you ever looked at a big brand’s event partnerships and wondered what actually makes them work... beyond the logos and budgets? In this episode, Matt is joined again by Jon Wolff and Mandy Glenwright to take you inside how Lenovo thinks about event strategy through the lenses of partnerships, scale, and standing out in crowded environments. Hear them unpack: ✅ Why most partnerships default to logo placement and what differentiates the ones that feel genuinely collaborative ✅ How Leno...
• EP 176 | Integrating Events Into Sales & Marketing Without Treating Them as One-Offs 21.01.2026 45นาที

  Events are one of the few channels where sales and marketing can show up together, face-to-face, and create real trust. And yet, many event programs are still planned and measured like isolated moments. So it’s no surprise they struggle to earn long-term credibility. In our first live episode of 2026, Matt sits down with MacKenzie Grant (Senior Director of Marketing, Experiences at Enverus) to unpack what changes when events are designed as part of a broader go-to-market strategy—one that s...
• EP 175 | How to Turn Complex Products into Tangible Event Experiences 07.01.2026 34นาที

  Some products are easy to show on a show floor. AI isn’t one of them. When your product is abstract, powerful, and sometimes intimidating, the challenge isn’t just explaining what it does—it’s helping people feel why it matters. That’s where this conversation goes. In this episode, Matt sits down with Chelsea Sparrow, Go-To-Market Manager at Microsoft, to unpack how her team brings AI tools like Copilot to life at events where demos alone fall flat and trust has to be earned. Instead of de...
• EP 174 | What 2025 Taught Event Marketers (And How to Win 2026) 31.12.2025 50นาที

  2025 was a loud year for event marketers—big wins, tough lessons, shifting expectations, and an industry that moved faster than anyone planned. So before we step into 2026, we’re slowing down to make sense of what actually mattered this year. In this year-end live show, Matt Kleinrock and Coty Adams look back at the themes, pressure points, and breakthroughs that kept resurfacing in conversations all year long. You’ll get a mix of reflection, clarity, and forward momentum, including: 🎁 The...
• EP 173 | The Core Principles of Strategic Event Marketing: Measurement, Ownership, and Pipeline Impact 24.12.2025 42นาที

  Event marketers have spent years being asked to execute flawlessly—booths built, shows staffed, leads scanned. But the conversations Matt Kleinrock and Coty Adams keep having tell a different story: execution alone is no longer enough. Strategy exists… it’s just not being consistently applied. This special compilation brings together the most defining moments from Matt and Coty’s conversations this year, centered on what actually moves events from a cost of doing business to a business-driv...
• EP 172 | 5 Event Marketing Shifts For 2025: From Cost Center To Catalyst, Story Over Sameness, And The 41% Problem (Best of Matt & Pablo) 17.12.2025 46นาที

  Last year’s “best of” episode became the most downloaded in the history of the show for one reason: it gave event marketers a framework that actually changed how they worked. 2025 took that conversation further. This special compilation pulls together the ideas Matt and Pablo hammered on all year—the ones that challenged how events are positioned inside organizations, how experiences are executed on the show floor, and why so many teams feel boxed in by budgets that don’t leave room for str...
• EP 171 | Best of 2025: Insights That Redefined Event Marketing 10.12.2025 44นาที

  Event marketers spent 2025 juggling pressure from every angle—proving impact, planning smarter, and building experiences grounded in what audiences actually want. With time shrinking, expectations rising, and noise everywhere, it became harder to know which strategies genuinely mattered and which ones were just… loud. This special Best-Of 2025 compilation brings together the episode moments that delivered clarity, direction, and results. These are the insights that resonated the most with e...
• EP 170 | Strategy Over Spectacle: How Event Marketers Drive Revenue Now 03.12.2025 54นาที

  If you’ve ever been handed a booth brief with zero strategy … or chased down sales to follow up on hundreds of “leads” … or been asked to “do more shows next year” with the same budget, you know the pain. That old model? It’s broken. But the fix isn’t a bigger booth or a cooler activation. It’s a shift — away from chasing attention and toward driving revenue. In this episode, Justin Keys (Sr. Manager, Brand Marketing at Georgia-Pacific) joins Matt to break down how event marketers take bac...