Product Led Growth Leaders

ตอน

• 190 - What If Leave Policies Felt Like Product Design - with Romy Malviya 02.07.2026 23นาที

  Leave of absence sounds like a simple HR checkbox until you’re juggling federal law, 26-plus sets of state rules, and company policies that all overlap. We sit down with Romy Malviya, founder and CEO of PulpStream, to unpack why leave management becomes a paperwork-heavy risk zone and what it takes to make the process feel smooth for real humans at stressful moments like childbirth, surgery, and family care. We get specific about where big HRIS platforms like Workday, UKG, Dayforce, and ADP ...
• 189 - Behavior Patterns That Predict Conversion - with Keith Zubchevich 25.06.2026 25นาที

  Funnels are comforting because they look orderly, but buying rarely is. Keith Zubchevich, President and CEO of Conviva, joins us to unpack what most digital analytics misses: the difference between tracking clicks and understanding intent. We dig into why two people can purchase the same product through completely different paths and why forcing everyone into a single “best journey” quietly hurts conversion. We get concrete with examples like the “research shopper” who bounces between review...
• 188 - ADHD Is A Label But Capacity Is The Problem - with Frankie Berkoben 18.06.2026 22นาที

  You can be brilliant, ambitious, and wildly capable and still feel like your follow-through is slipping. That doesn’t automatically mean you’re broken or “not disciplined enough”. It often means your executive functioning is overloaded by context: stress, layoffs, a heavier emotional load, shifting team expectations, or the simple fact that life outside work got bigger. I sit down with executive coach Frankie Berkoben, founder of Frankly Quite ADHD, to unpack a more useful way to think...
• 187 - Product-Led Growth Meets Agentic Selling - with Channing Ferrer 11.06.2026 26นาที

  Your product might be the best salesperson you’ll ever hire, and AI is about to make that idea even more literal. We sit down with Channing Ferrer, Chief Revenue Officer and CEO Americas at Brevo, to get precise about what product-led growth actually means: a path where users discover value, solve problems, and choose to expand without needing a human to nudge them along. We also call out a common trap: slapping a 15- or 30-day free trial on a pricing page and calling it PLG. From ther...
• 186 - What If Recognition Worked Like A Viral Product - with Ali Linz 04.06.2026 25นาที

  Remote work didn’t erase birthdays, farewells, sympathy moments, and thank-yous it just removed the simple office ritual that made them easy. We sit down with Allie Lenz, co-founder of GroupTogether, to unpack the very real “recognition gap” that shows up when teams go hybrid: people still want to show appreciation, but the old card-and-envelope flow doesn’t work, and asking coworkers to chip in can feel awkward. We walk through how GroupTogether turns that messy process into a self-serve di...
• 185 - Stop Drowning In Applicants with Matthew Stewart 28.05.2026 14นาที

  Your hiring inbox shouldn’t feel like spam, but that’s where recruiting is heading as AI makes it effortless to generate resumes and apply at scale. We sit down with Matthew Stewart, a software engineer turned founder of Talent Sprout, to unpack what’s breaking in modern recruiting and why the biggest pain shows up right at the start: screening. When you can’t tell who’s real and you’re buried under PDFs, the first phone screen becomes a bottleneck that quietly taxes your entire hiring pipeli...
• 184 - If Partnerships Drive Most Revenue, Why Do We Wing It? with Jon Mead 21.05.2026 16นาที

  We talk with John Mead, founder and CEO of Partnerbridge.io, about why partnerships drive huge SaaS revenue while most programs still fail from a lack of strategy. We break down partner types, how data and UX shape partner discovery, and how a PLG approach can still include human guidance for better decisions. • the partnership revenue paradox and why failure rates stay high • what partnerships mean in practice: integrations, marketplaces, affiliates, services firms • how to...
• 183 - Verbal identity as the antidote to generic AI content with Ken Marshall 14.05.2026 26นาที

  We talk with Ken "Magma" Marshall, co-founder of Meet Sona, about why most leaders struggle to publish consistently and why “sounding human” is now a competitive advantage. We break down an interview-first workflow that turns short voice conversations into platform-ready content without losing your taste, judgment, or stories. • Ken’s path from sales to coding to SEO and agency life, then building Meet Sona • The three constraints behind inconsistent posting: time, confidence, and...
• 182 - What If Onboarding Let Users Stay In Control? with Karel Papik 07.05.2026 22นาที

  We talk with Karel Papik, co-founder of Product Fruits, about why most products lose users in the first minutes and how better onboarding fixes trial drop-off. We dig into AI-powered user journeys that feel like a seamless, human layer inside your app while still giving product teams clearer feedback and faster insights. • why consumer-style impatience now defines B2B SaaS onboarding and activation • how Product Fruits uses discovery conversations to tailor the in-app experience • using an AI...
• 181 - Voice AI For Small Businesses with Laurent Cohen 30.04.2026 21นาที

  Voicemail trains your customers to give up, and it trains you to live on your phone. We sit down with Laurent Cohen, CTO of GetOblick, to unpack a sharper idea: not every call deserves an interruption, but no opportunity should be missed. From missed leads to unhappy customers, we talk about why small and local businesses feel the pain of inbound calls more than anyone, and why voice AI is finally good enough to change the default. We dig into what modern voice AI for small businesses actual...
• 180 - How Leaders Find Their Real Identity with Kat Perkins 24.04.2026 20นาที

  We talk with leadership strategist Kat Perkins about how people end up living identities shaped by trauma, culture, and even well-meaning family pressure. We explore her framework for identity revelation and why leaders must get clear on who they are before they can build healthy teams. • what an identity strategist does and why identity gets layered over time • identity interference and how life scripts form before age 25 • how trauma and love can both distort self-belief&n...
• 179 - Building the Future: How Companies Can Leverage AI for Sustainable Growth and Innovation with West Stringfellow 22.04.2026 26นาที

  In this episode of Product Led Growth Leaders, your host Thomas Watkins talks to West Stringfellow, Founder and CEO of HowDo. West discusses how AI, especially large language models, can transform business innovation and growth. Drawing on his experience at major companies, West explores the democratization of technology, the critical role of human judgment, and the need for better data and processes. He emphasizes that successful AI adoption requires cultural shifts, continuous learning, and...
• 178 - Connected Care: Using Technology to Deepen Human Relationships in Aging Services with Lindsay Friedman 22.04.2026 22นาที

  In this episode of Product Led Growth Leaders, Lindsay Friedman, Founder of LTCareNav, joins host Thomas Watkins to discuss the challenges of long-term care in the U.S. and how her company uses technology to support seniors and their families. She explains the difference between health care and long-term care, introduces innovative monitoring and planning tools, and shares insights on balancing technology with human connection. Lindsay also highlights rapid growth, B2B partnerships, and offer...
• 177 - Say Goodbye to Guesswork: How AI is Redefining Ad Campaign Management with Seva Ustinov 22.04.2026 18นาที

  In this episode of Product Led Growth Leaders, your host Thomas Watkins interviews Seva Ustinov, founder and CEO of Plurio, an AI platform for performance marketing teams. Seva discusses his journey from digital nomad to tech entrepreneur, the challenges marketers face with fragmented ad data, and how Plurio’s AI agent centralizes and analyzes campaign metrics to optimize for revenue and lifetime value. The conversation also touches on the importance of deep business context for effective AI,...
• 176 - Turning Marketing Tools into Small Business Triumphs with Mark Roesler 22.04.2026 23นาที

  In this episode of Product Led Growth Leaders, your host Thomas Watkins interviews Mark Roesler, President and Chief Revenue Officer of HubSpark. They discuss how HubSpark empowers small businesses, especially tradespeople like plumbers and electricians, by simplifying digital marketing and SEO. Mark explains HubSpark’s shift from a freemium to a paid model to support a lucrative affiliate program, making the platform affordable and integrated. The conversation highlights HubSpark’s focus on ...
• 175 - Unlocking AI Potential: The Key to Seamless Integration in Enterprises with Shay Levi 26.02.2026 18นาที

  In this episode of Product Led Growth Leaders, your host Thomas Watkins interviews Shay Levi, Co-Founder and CEO of Unframe, an AI delivery platform. Shay discusses the challenges enterprises face when adopting AI, the limitations of current solutions, and how Unframe’s modular platform delivers tailored AI solutions within a week. The conversation highlights Unframe’s rapid, risk-free approach, focusing on solving real business problems with customizable “lego brick” technology, and offers p...
• 174 - Turning Crises into Coverage: The Role of Artificial Intelligence in Modern Public Relations with Craig Harris 19.02.2026 24นาที

  In this episode of Product Led Growth Leaders, host Thomas Watkins interviews Craig Harris, Founder and CEO of Lookatmedia. They explore how AI is transforming public relations, making effective media outreach accessible to organizations of all sizes. Craig explains the challenges of traditional PR, the importance of ethical AI, and how Lookatmedia’s platform personalizes press releases and streamlines crisis management. The conversation also covers Craig’s career journey, the value of meanin...
• 173 - Two-Sided Marketplace Magic: Connecting Volunteers with Organizations Effortlessly with Sam Fankuchen 12.02.2026 22นาที

  In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Sam Fankuchen, Founder and CEO of Golden, an award-winning volunteerism platform. Sam discusses the challenges people face finding volunteer opportunities and how Golden’s AI-powered technology personalizes and streamlines the process for both volunteers and organizations. The conversation covers Golden’s freemium SaaS model, its two-sided marketplace, and the company’s culture of innovation. Sam also shares insig...
• 172 - From AI to Authenticity: Unlocking the Power of Brand Storytelling with David Ebner 05.02.2026 23นาที

  In this episode of Product Led Growth Leaders, host Thomas Watkins interviews David Ebner, President of Content Workshop. They discuss the power of brand storytelling in marketing, emphasizing its distinction from basic content creation. David explains how Content Workshop positions itself as a brand storytelling agency and shares insights on integrating AI into marketing workflows. The conversation covers the challenges and opportunities AI brings, the importance of human expertise, and Con...
• 171 - Unlocking Leadership Potential: The Six Pillars You Need to Know with Jim Carlough 29.01.2026 23นาที

  In this episode of Product Led Growth Leaders, host Thomas Watkins interviews Jim Carlough, Chief Sales Officer, Author, and Leadership Coach. Jim discusses the importance of leadership development, succession planning, and mentoring, highlighting how poor leadership drives costly employee turnover. He introduces his book, The Six Pillars of Effective Leadership, emphasizing integrity, empathy, and stability as essential traits. Jim shares practical stories and announces upcoming leadership w...