Happy Market Research Podcast

ตอน

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  Ep. 32 – AI vs. Human Empathy: How to Protect Your Insights Career with Jan Dawson 10.09.2026 31นาที

  In this episode of the Happy Market Research Podcast, host Dan Fleetwood speaks with Jan Dawson, former Senior Director of Research and Insights at Vivint. Jan breaks down how he leveraged AI for iterative, "bite-sized" discovery research, why treating AI like a junior intern prevents overgeneralization, and how human empathy remains the ultimate differentiator in insights. He also offers tactical frameworks for prioritizing urgent vs. important stakeholder requests and explains why researchers should act like 4-year-olds.
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  Ep. 31 – The Trust Recession: Navigating the Verification Economy with Rebecca Brooks, Founder & CEO at Alter Agents 20.08.2026 38นาที

  In this episode of the Happy Market Research Podcast, host Dan Fleetwood sits down with Rebecca Brooks, Founder & CEO of Alter Agents. Rebecca shares her journey of building an award-winning, employee-first consultancy and dives deep into her team's longitudinal study on "The Trust Recession". She discusses how consumer skepticism has birthed a "verification economy," why Gen Z and Gen Alpha are pushing back against AI depersonalization, and how brands must become hyper-intentional to rebuild connection.
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  Ep. 30 – The Risks of False Confidence in AI Research with Kelsy Saulsbury, Director of Client Insights at H&R Block 06.08.2026 24นาที

  In this episode, host Dan Fleetwood speaks with Kelsy Saulsbury, Director of Client Insights at H&R Block, about the rapid acceleration of AI in market research. Kelsy breaks down the hidden risks of "false confidence" in AI outputs, how models tend to "round to the middle," and practical steps to build safe, democratized research systems across your organization.
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  Ep. 29 – Navigating AI Sprints, Synthetic Data, and Cognitive Debt with Eugenia Archetti, Senior Manager at Owens & Minor 23.07.2026 35นาที

  In this episode of the Happy Market Research Podcast, host Dan Fleetwood speaks with Eugenia Archetti, Senior Manager of Customer and Market Insights at Owens & Minor. Eugenia shares how her team leverages AI sprints, synthetic personas, and close-ended agents to accelerate new product development in healthcare and consumer channels.
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  Ep. 28 – How Research Teams Can Become Strategic Consultants with Alex Gardner 25.06.2026 38นาที

  In this episode of the Happy Market Research Podcast, Dan Fleetwood speaks with Alex Gardner, former VP of Research, Payments Insights, CX, and Enterprise Analytics at U.S. Bank, about how research teams can move beyond project intake and become true strategic partners inside organizations. Alex shares her journey from design and UX into research leadership, explaining why researchers need to understand the broader business landscape, collaborate across disciplines, and communicate insights in a way executives can act on. The conversation covers internal research consultancies, vendor spend, AI-powered insight repositories, fake AI survey responses, prompt design, and why researchers need to stop being “task takers” and start owning their expertise.
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  Ep. 27 – Turning Research Into Media-Worthy Stories with Svetlana Gershman, Sr. Vice President at Method Communications 11.06.2026 30นาที

  In this episode of the Happy Market Research Podcast, Dan Fleetwood speaks with Svetlana Gershman, Senior Vice President at Method Communications, about how research can drive media coverage, brand positioning, and thought leadership. Svetlana shares how her background in marketing research evolved into a role inside a PR agency, where research is used not only to inform strategy but also to create credible, newsworthy stories. The conversation covers how to design studies with headlines in mind, why researchers should collaborate closely with PR strategists and journalists, and how brands can stand out in noisy spaces like AI by owning their unique point of view.
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  Ep. 26 – Why Human Facilitation Still Matters in the Age of AI 28.05.2026 30นาที

  In this episode of the Happy Market Research Podcast, Dan Fleetwood speaks with Andy Garlikov, Director of Strategic Insights at HowSo, about the evolving role of qualitative researchers in an AI-powered world. Andy shares how he moved from customer and executive engagement into qualitative research, and why he believes researchers often undersell themselves by calling their work “moderation” instead of facilitation. The conversation explores where AI-moderated research works, where it still falls short, and why empathy, rapport, nonverbal cues, and human curiosity remain essential to getting deeper insights.
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  Ep. 25 – Live from IIEX: What’s Next for Research After AI Hype 06.05.2026 26นาที

  Dan Fleetwood records live from IIEX, speaking with Stan Sthanunathan, Brian Madden, and Jen Plebani about the biggest conversations shaping market research today. From AI and synthetic data to data quality, human judgment, and the future role of researchers, this episode captures the energy, concerns, and opportunities coming out of the conference.
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  Ep. 24 – What It Takes to Measure Impact in Modern Advertising with David Iudica, Head of Global Measurement and Insights Analytics at Uber Ads 15.04.2026 28นาที

  In this episode of the Happy Market Research Podcast, Dan Fleetwood talks with David Iudica, Head of Global Measurement and Insights Analytics at Uber Ads, about what it takes to measure real impact in today’s advertising landscape.
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  Ep. 23 – When Great Ideas Meet Market Reality with Eric Rasmussen 31.03.2026 39นาที

  Dan Fleetwood talks with Eric Rasmussen about what it takes to turn complex technology into real consumer adoption. Drawing from his experience at companies like 23andMe, Groupon, and eBay, Eric shares lessons on aligning insights, product, and strategy in fast-moving environments.
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  Ep. 22 – Why Great Researchers Spend More Time Listening with Janani Venkataraman, Director of Research & Insights at BILL 11.03.2026 26นาที

  Dan Fleetwood talks with Janani Venkataraman, Director of Research & Insights at BILL, about how the role of market research is evolving inside modern organizations. Janani shares why listening to stakeholders is critical and how AI is influencing the future of research.
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  Ep. 21 – Leading with Purpose with Kajoli Tankha, Head of Consumer Insights at Microsoft 25.02.2026 31นาที

  Dan Fleetwood chats with Kajoli Tankha, Microsoft’s Head of Consumer Insights, about her journey from agency life to leading a global insights team. They discuss leadership, navigating challenges, and how consumer insights shape Microsoft’s products and strategy.
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  Ep. 20 – Turning Insight Into Strategic Influence with Brianna Sylver, Founder of Sylver Consulting 18.02.2026 36นาที

  Dan Fleetwood talks with Brianna Sylver, founder of Sylver Consulting, about how insights professionals can move from reporting findings to shaping real business decisions. Brianna shares her journey from researcher to founder and explains why clarity, positioning, and strategic thinking are essential for turning insight into impact.
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  Ep. 19 – Making Insights Matter in a Digital Marketplace with Nick King, Insight Director at AutoTrader 29.01.2026 37นาที

  Dan Fleetwood talks with Nick King, Insight Director at AutoTrader, about how insight teams operate inside a fast-moving digital marketplace. Nick shares how his team partners with product and commercial teams to ensure research informs real decisions at scale, balancing speed, rigor, and impact.
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  Ep. 18 – Raising the Bar for Qualitative Research with Marilisa Beatty, VP of Qualitative Research at KJT 14.01.2026 29นาที

  Dan Fleetwood talks with Marilisa Beatty, VP of Qualitative Research at KJT, about what good qualitative research actually looks like in practice. Marilisa shares her perspective on rigor, thoughtful study design, and building strong client partnerships to ensure qualitative insights are credible and useful.
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  Ep. 17 – The Reality of In-house Research with Laurie Michaels, Associate Director of Market Research at Innovation Partners 17.12.2025 27นาที

  Dan Fleetwood talks with Laurie Michaels about the realities of doing market research inside an organization. Laurie shares how working closely with internal stakeholders, balancing priorities, and communicating insights effectively are key to making research actually get used.
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  Ep. 16 – What Brands Get Wrong About the Next Generation with Gary Rudman, President of GTR Consulting 03.12.2025 32นาที

  Dan Fleetwood talks with Gary Rudman, President of GTR Consulting, about what brands often get wrong when trying to understand Gen Z. Gary breaks down how authenticity, identity, and culture shape this generation far more than stereotypes. A fast, insightful conversation for anyone researching or marketing to younger audiences.
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  Ep. 15 – The Power of Research in Shaping Public Sector Strategies with Susan Rose, VP of Strategic Marketing & Advisory Services at GovExec 12.11.2025 30นาที

  Dan Fleetwood chats with Susan Rose, VP of Strategic Marketing & Advisory Services at GovExec, about how insights are shaping government marketing. Susan shares her approach to blending strategy with data to help government organizations make informed decisions and navigate complex challenges.
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  Ep. 14 – Driving Product Strategy with Customer Insights with Giovanni Riggioni, Customer & Market Insights Manager at HP 29.10.2025 24นาที

  Dan Fleetwood chats with Giovanni Riggioni, Customer & Market Insights Manager at HP, about how data and AI are transforming product strategy. Gio shares how his team blends behavioral insights with research to better understand customer needs and guide innovation at HP.
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  Ep. 13 – Beyond the Numbers: Finding the Story in Data with Jamie Ross-Skinner, Insights and Growth Director at ROAST 15.10.2025 29นาที

  Dan Fleetwood chats with Jamie Ross-Skinner, Insights and Growth Director at ROAST, about how social listening and AI are transforming market research. Jamie shares how pairing technology with human insight helps brands truly understand consumer sentiment and turn online conversations into meaningful business decisions.