Let's Wine: Stories Uncorked™

ตอน

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  Let's Wine: Stories Uncorked™ | Episode 47 | Luis Carlos Ochoa 15.09.2026 46นาที

  In this episode of Let's Wine: Stories Uncorked™, Andrea Padilla, CEO & Founder of Square Root Marketing, sits down with Luis Carlos Ochoa, President and Founder of Valoriza Group, over a glass of Luigi Bosca in Medellín, Colombia.After two decades at Citibank across New York, the Bahamas, Miami and Panama, Luis Carlos returned to Antioquia with one mission: bring global investment banking standards to the SME owner who has never had access to a Wall Street caliber advisor. Valoriza Group has since closed over 270 processes in 14 countries and more than $1.5 billion in transactions.The conversation covers the three pillars every business owner should focus on before thinking about investment, why most entrepreneurs drive their companies without a fuel gauge, and the difference between building income and building value. Sharp, practical and deeply personal.Featured Guest:Luis Carlos OchoaPresident & Founder, Valoriza GroupLinkedIn: https://www.linkedin.com/in/luis-carlos-ochoa-paris-39888658/ Connect with us:Square Root Marketingwww.squarerootmarketing.com 💼 LinkedIn: https://www.linkedin.com/company/squarerootmarketing 📸 Instagram: https://www.instagram.com/squarerootmarketing/
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  Let's Wine: Stories Uncorked™ | Episode 46 | FIEXPO - Ep. 9 | Kike Ramirez 04.09.2026 23นาที

  In this episode of Let's Wine Stories Uncorked™, recorded at FIEXPO 2026 in San José, Costa Rica, Andrea Padilla, CEO & Founder of Square Root Marketing, sits down with Kike Ramírez, international speaker, entrepreneur and author of the bestselling book Prohibido Rendirse (Never Give Up), over a glass of Protos.Kike shares how Prohibido Rendirse started as a social media phrase that went viral before there was ever a conference or a book, and how that movement has taken him across Latin America and beyond. He talks about why identity drives mindset more than any motivational technique, the real risk AI poses to those who choose not to learn it, why Latin America needs to change the story it tells about itself, and why your purpose was never something you had to find. One of the most energizing conversations we have had on this podcast. Featured Guest:Kike RamírezSpeaker, Entrepreneur & Author, Prohibido RendirseLinkedIn: https://www.linkedin.com/in/soykikeramirez/Connect with us:Square Root Marketingwww.squarerootmarketing.com💼 LinkedIn: https://www.linkedin.com/company/squarerootmarketing📸 Instagram: https://www.instagram.com/squarerootmarketing/
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  Let's Wine: Stories Uncorked™ | Episode 45 | FIEXPO - Ep. 8 | Borja Castelar 26.08.2026 24นาที

  In this episode of Let's Wine Stories Uncorked™, recorded at FIEXPO 2026 in San José, Costa Rica, Andrea Padilla, CEO & Founder of Square Root Marketing, sits down with Borja Castelar, author of Power Skills and former President of LinkedIn for Latin America, over a glass of Protos. A Spaniard who moved from Dublin to São Paulo overnight when Microsoft acquired LinkedIn and rerouted his entire career plan, Borja has since become one of the most sought-after voices on personal brand, human skills, and the future of work across Latin America and Spain.The conversation covers why he refuses to call them soft skills and what he calls Power Skills instead, the study showing that 85% of professional success depends on them, the four elements every professional needs to build a career in the AI era, and how to actually interact with AI instead of just using it as a search engine. He also makes the case that imperfect action taken consistently will always beat perfect action taken someday. A practical, sharp, and energizing episode.Featured Guest:Borja CastelarAuthor, Power Skills | Former President, LinkedIn Latin AmericaLinkedIn: https://www.linkedin.com/in/borjacastelar/Connect with us:Square Root Marketingwww.squarerootmarketing.com💼 LinkedIn: https://www.linkedin.com/company/squarerootmarketing📸 Instagram: https://www.instagram.com/squarerootmarketing/
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  Let's Wine: Stories Uncorked™ | Episode 44 | FIEXPO - Ep. 7 | Martin Boyle 20.08.2026 25นาที

  In the 7th episode of our FIEXPO 2026 series, recorded in San Jose, Costa Rica, Andrea Padilla, CEO & Founder of Square Root Marketing, sits down with Martin Boyle, CEO of IAPCO and the first person ever to hold that title, over a glass of Sauvignon Blanc.Martin's career was never a straight line. It started with a microbrewery restaurant in Canada, moved through corporate events in Scotland, the Edinburgh International Conference Centre, and six years representing Business Events Sydney across Europe before arriving at IAPCO in 2019 as its inaugural CEO.In this conversation, he walks us through what IAPCO represents at scale (95 member companies, 23,000 events and €17.3 billion in economic impact in a single year), the association's commitment to Latin America and the Caribbean, and news he shared with us before it was announced that evening: the IAPCO and FIEXPO scholarship program in honor of Jorge Castex.Featured Guest:Martin BoyleCEO, IAPCOLinkedIn: https://www.linkedin.com/in/martin-boyle-54752a10/Connect with us:Square Root Marketing🌐 www.squarerootmarketing.com💼 LinkedIn: https://www.linkedin.com/company/squarerootmarketing📸 Instagram: https://www.instagram.com/squarerootmarketing/
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  Let's Wine: Stories Uncorked™ | Episode 43 | Breaking the Silence | Felicia Travaillot 11.08.2026 36นาที

  In the final episode of First In Line on Let's Wine: Stories Uncorked™, Andrea Padilla, CEO & Founder of Square Root Marketing, closes the mini series with Felicia Travaillot, CMO of StrategyCorps, over a glass of Sauvignon Blanc. This episode, titled Breaking the Silence, goes where most professional conversations never do: an open, honest conversation about perimenopause and why it is time to stop treating it as something to whisper about.Felicia shares her journey, the importance of advocating for your own health, the resources she found along the way, and how she has made it her mission to normalize these conversations — even in the middle of a workday. A powerful close to a series built on courage and honesty.Featured Guest:Felicia TravaillotCMO, StrategyCorpsLinkedIn: https://www.linkedin.com/in/ftravaillot/ Connect with us:Square Root Marketingwww.squarerootmarketing.com💼 LinkedIn: https://www.linkedin.com/company/squarerootmarketing 📸 Instagram: @squarerootmarketing
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  Let's Wine: Stories Uncorked™ | Episode 42 | FIEXPO - Ep. 6 | Juliana Lopez 06.08.2026 29นาที

  In the 6th episode of the FIEXPO 2026 series of Let's Wine Stories Uncorked™, recorded in San José, Costa Rica, Andrea Padilla, CEO & Founder of Square Root Marketing, sits down with Juliana López, President of Grupo Heroica, over a cup of Costa Rican coffee. Juliana leads the operation of three convention centers across two countries: Cartagena de Indias, the Costa Rica Convention Center, and the Centro de Eventos Valle del Pacífico in Cali, a group that has hosted more than 6,000 events since 2010 and generated close to $100 million in economic impact for Cartagena alone in a single year.The conversation goes well beyond venue management. Juliana talks about the structural changes still needed for women who lead teams while raising children, the Legacy Link program that brings students from vulnerable communities into major congresses as full participants, and how Grupo Heroica built an internal team dedicated entirely to using AI and technology to remove friction and put the client first. She closes with the message she would give to any woman in the industry: dare more, take risks, and enjoy every step of the way.Featured Guest:Juliana LópezPresident, Grupo HeroicaLinkedIn:   / juliana-l%c3%b3pez   Connect with us:Square Root Marketing🌐 www.squarerootmarketing.com 💼 LinkedIn:   / squarerootmarketing   📸 Instagram:   / squarerootmarketing  
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  Let's Wine: Stories Uncorked™ | Episode 41 | FIEXPO - Ep. 5 | Annette Gregg 04.08.2026 32นาที

  In Episode 5 of our FIEXPO 2026 series recorded in San Jose,Costa Rica, Andrea Padilla, CEO & Founder of Square Root Marketing, sits down with Annette Gregg, CEO of SITE (Society for Incentive Travel Excellence) and the first woman to hold that title in the association's 53 years ofhistory, over a glass of Sauvignon Blanc.Annette brings 30 years in the business events industry tothis conversation, including her time as Chief Revenue Officer at MPI before stepping into the CEO role at SITE. She gets into the industry's storytelling gap, why young professionals still accidentally find this career rather than choose it, the tension between logistics and strategic thinking, and how technology and nostalgia are pulling incentive travel in opposite directions. Honest, sharp, and worth every minute.Featured Guest:Annette GreggCEO, SITE — Society for Incentive Travel ExcellenceLinkedIn: https://www.linkedin.com/in/annettegregg/Connect with us:Square Root Marketing🌐 www.squarerootmarketing.com 💼LinkedIn: https://www.linkedin.com/company/squarerootmarketing📸Instagram: https://www.instagram.com/squarerootmarketing/
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  Let's Wine: Stories Uncorked™ | Episode 40 | FIEXPO - Ep. 4 | Tammy Moore 30.07.2026 22นาที

  In this episode of the Let's Wine Stories Uncorked™ FIEXPO 2026 series, recorded in San José, Costa Rica, Andrea Padilla, CEO & Founder of Square Root Marketing, sits down with Tammy Moore, VP of Learning & Professional Development at PCMA, one of the global business events industry's most respected associations, celebrating 70 years this year.Tammy spent 26 years as a planner, sourcing manager, and team leader before making the pivot into education. She now leads the programs that reached over 1,800 event professionals in 2025 alone, from on demand courses and micro credentials to the 57 plus learning opportunities at PCMA's flagship Convening Leaders conference.The conversation covers how the industry's most pressing shift is not technological but professional: moving from logistics and tactics to strategy and influence, learning to prove ROI, and earning a real seat at the table. Tammy also shares the metric she thinks the industry consistently gets wrong, how she sees AI reshaping professional development, and why Latin America is having a moment that the rest of the world should not miss.Featured Guest:Tammy MooreVP of Learning & Professional Development, PCMALinkedIn: https://www.linkedin.com/in/tammy-moore/ Connect with us:Square Root Marketing🌐 squarerootmarketing.com💼 LinkedIn: https://www.linkedin.com/company/squarerootmarketing📸 Instagram: https://www.instagram.com/squarerootmarketing/
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  Let's Wine: Stories Uncorked™ | Episode 39 | FIEXPO - Ep. 3 | Dr. Senthil Gopinath 26.07.2026 29นาที

  In this episode of the Let's Wine Stories Uncorked™ FIEXPO 2026 series, recorded in San José, Costa Rica, Andrea Padilla, CEO & Founder of Square Root Marketing, sits down with Dr. Senthil Gopinath, CEO of ICCA, the global association tracking over 13,000 international congresses every year — and celebrates his birthday with a glass of wine at the event. Senthil's career began in Sri Lanka's government tourism sector, moved through a regional DMC, the meetings division at Emirates, and ICCA regional leadership for Middle East and Africa before reaching the global CEO role. In this conversation, he talks about nine visits to Latin America in eight months and why the region continues to surprise him, the ICCA Congress coming to Panama in November with 82% of its global membership having never set foot there, why AI investment needs to be a line item on every organization's balance sheet rather than just a conference topic, and the case he is actively building at the United Nations for business events to be recognized as drivers of economic development. His closing message is one of the most direct this series has produced: "Nations thrive through meeting and interacting. That is the only way economic development can take place."Featured Guest:Dr. Senthil GopinathCEO, ICCALinkedIn: https://www.linkedin.com/in/dr-senthil-gopinath/ Connect with us:Square Root Marketing🌐 squarerootmarketing.com💼 LinkedIn: https://www.linkedin.com/company/squarerootmarketing 📸 Instagram: https://www.instagram.com/squarerootmarketing/
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  [Español] Let's Wine: Stories Uncorked™ | Episode 38 | FIEXPO - Ep. 2 | Christoph Tessmar 21.07.2026 25นาที

  In this episode of the Let's Wine Stories Uncorked™ FIEXPO 2026 series, recorded in San José, Costa Rica over a glass of Protos, Andrea Padilla, CEO & Founder of Square Root Marketing, sits down with Christoph Tessmar, Executive Director of the Barcelona Convention Bureau.Christoph arrived in Barcelona from Germany in January 1990 for what was supposed to be a one year assignment and never left. By chance, a product launch in Berlin right as the Wall came down pulled him into the world of events, and he never looked back.The conversation covers what it took to turn Barcelona into one of the world's top three congress destinations, with €1.3 billion in economic impact in 2025 and 25 consecutive years in the ICCA top 5, the biggest challenge facing the industry right now, and why everything predicted about digital replacing events after COVID turned out to be completely wrong. He also promised the next episode will happen in Barcelona, with a glass of Roda Uno.Featured Guest:Christoph TessmarExecutive Director, Barcelona Convention BureauLinkedIn: https://www.linkedin.com/in/christoph-tessmar/Connect with us:Square Root Marketing🌐 squarerootmarketing.com💼 LinkedIn: https://www.linkedin.com/company/squarerootmarketing📸 Instagram: https://www.instagram.com/squarerootmarketing/
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  Let's Wine: Stories Uncorked™ | Episode 37 | FIEXPO - Ep. 1 | Arnaldo Nardone 08.07.2026 23นาที

  In the opening episode of the Let's Wine: Stories Uncorked™ FIEXPO 2026 series, recorded in San José, Costa Rica, Andrea Padilla, CEO & Founder of Square Root Marketing, sits down with Arnaldo Nardone, Director & Founder of FIEXPO Exhibition Group, over a glass of Malbec.Arnaldo has been shaping the meetings and events industry since 1998, when leads still arrived by mail in envelopes. In this conversation, he reflects on what it took to bring FIEXPO to Costa Rica for the first time, why Latin America has emerged as one of the world's most trusted destinations for international meetings, and how FIEXPO helped open the doors of the Inter-American Development Bank to the meetings industry for the very first time.A must-watch conversation that highlights the extraordinary potential of Latin America and the opportunities that lie ahead for meetings and events industry.Featured GuestArnaldo NardoneDirector, FIEXPO Exhibition GroupLinkedIn: https://www.linkedin.com/in/arnaldo-nardone-35760513/Learn more about FIEXPO: https://fiexpolatinamerica.com/Connect with usSquare Root Marketing🌐 www.squarerootmarketing.com💼 LinkedIn: https://www.linkedin.com/company/squarerootmarketing📸 Instagram: https://www.instagram.com/squarerootmarketing/
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  Let's Wine: Stories Uncorked™ | Episode 36 | IPREX AGC Singapore - Ep. 2 | Heidi Otway 07.07.2026 33นาที

  In Episode 2 of Let's Wine Stories Uncorked™, recorded live at the IPREX Annual Global Conference in Singapore, Andrea Padilla, CEO & Founder of Square Root Marketing, sits down with Heidi Otway, President + Partner at SalterMitchell PR and incoming global president of IPREX, over Hatton wine from Bali.From a little girl who talked too much in elementary school, to covering the Oklahoma City bombing at 23, to building one of Florida's most respected communications firms over 23 years, to now leading IPREX at the global level: Heidi's story is about knowing your voice has value long before the world confirms it. The conversation covers what it means to be fluent in Floridian, the FAMU cohort program she built to open doors for the next generation of communicators, the moment in Paris that changed everything, and why she still tells young people to put the phone down and go ask for the refill themselves.Featured Guest:Heidi OtwayPresident + Partner, SalterMitchell PR | Global President, IPREXLinkedIn: https://www.linkedin.com/in/heidiotway/ Connect with us:Square Root Marketingwww.squarerootmarketing.com LinkedIn: https://www.linkedin.com/company/squarerootmarketing Instagram: https://www.instagram.com/squarerootmarketing/
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  Let's Wine: Stories Uncorked™ | Episode 35 | IPREX AGC Singapore - Ep. 1 | Anu Gupta 18.06.2026 36นาที

  In Episode 1 of Let's Wine Stories Uncorked™, recorded live at the IPREX Annual Global Conference 2026 in Singapore, Andrea Padilla, CEO & Founder of Square Root Marketing, sits down with Anu Gupta, Director at APRW and Council Member of the Singapore Chamber of Commerce of Indonesia (SingCham), over a glass of Indonesian white wine from Bali.Anu shares the story behind three decades of building: from founding Watermelon in Dubai in her twenties, to arriving in Singapore in 2008 knowing absolutely no one, to opening a second APRW office in Indonesia in January 2020, just as the pandemic began.The conversation moves through entrepreneurship, motherhood, what balance really looks like when you run your own business, why Singapore is one of the most strategic gateways into Southeast Asia for companies in the Americas, and what six years inside IPREX has meant for agencies like APRW and Square Root Marketing.Featured Guest: Anu Gupta Director, APRW | Council Member, SingChamAPRW: https://www.aprw.asia/ LinkedIn: https://www.linkedin.com/in/anugupta1976/Connect with us:Square Root Marketing: www.squarerootmarketing.com LinkedIn: https://www.linkedin.com/company/squarerootmarketingInstagram: https://www.instagram.com/squarerootmarketing/
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  Let's Wine: Stories Uncorked™ | Episode 34 | Women Lifting Women | Felicia Travaillot 16.06.2026 35นาที

  Episode 2 of our "First in Line" series with Felicia Travaillot is here, and this one hits close to home.Felicia gets real about the times other women didn't show up: the lack of support, the competition, and the scarcity mindset that shows up in male-dominated industries. But more importantly, she shares what she chose to do because of it, and how she became the mentor she never had.This one is for every woman who has been let down by another woman and chose to show up differently anyway. Felicia Travaillot, CMO | 🎤 Hosted by Andrea Padilla🎧 Subscribe so you don't miss Episode 3 — our most vulnerable conversation yet.
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  [Español] Let's Wine: Stories Uncorked™ | Episode 33 | Fintech Americas - Ep. 10 | Driss Temsamani 10.06.2026 18นาที

  In Episode 10 of the Fintech Americas series, we sit down with Driss Temsamani, Head of Digital for Latin America, Canada, and the United States at Citigroup — recorded live at Fintech Americas Miami.Author of The Agentic Bank and one of the most recognized voices in financial digital transformation, Driss has been attending Fintech Americas since the very first edition. In this conversation he walks through the three stages of AI evolution — from weak AI to Artificial Super Intelligence — what it means for a bank to truly become agentic, and why the future he's working toward is one of abundance rather than scarcity.🎙️ Featured Guest: Driss Temsamani | Head of Digital, LatAm, Canada & US, Citigroup LinkedIn: https://www.linkedin.com/in/drisstemsamani/The Agentic Bank: https://www.theagenticbank.ai/Connect with us: Instagram & LinkedIn: @SquareRootMarketingWebsite: www.squarerootmarketing.com
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  [Español] Let's Wine: Stories Uncorked™ | Episode 32 | Fintech Americas - Episode 9 | 2Innovate 09.06.2026 20นาที

  In Episode 9 of the Let's Wine: Stories Uncorked™ series at Fintech Americas, Andrea Padilla, CEO & Founder of Square Root Marketing, uncorks a tempranillo with Pablo Pereyra Portugal, Chief Revenue Officer at 2innovate — a Uruguayan-born company now operating across 12 countries and processing over 20 billion transactions per year for 40 million people across Latin America.Pablo breaks down the philosophy behind Frame Banking™: a platform that puts the financial transaction at the center of the architecture, enabling banks and fintechs to model business needs directly rather than working around what legacy systems allow. The conversation covers the freshly launched Frame IQ, and why 2026 is shaping up as a year of consolidation and expansion for one of the region's most quietly powerful fintech infrastructure companies.Featured Guest: Pablo Pereyra Portugal Chief Revenue Officer, 2innovateLinkedIn:   / pablo-pereyra-portugal  Connect with us: www.squarerootmarketing.comLinkedIn:   / squarerootmarketing  Instagram:   / squarerootmarketing  
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  [Español] Let's Wine: Stories Uncorked™ | Episode 31 | Fintech Americas - Episode 8 | N5 Now 01.06.2026 11นาที

  In this episode of our Fintech Americas series, we sit down with Julián Colombo, CEO of N5 Now — a software company built specifically for the banking industry, recorded live at Fintech Americas Miami.Julián shares the story behind the name N5, breaks down what it really means to build banking software in the AI era — "building castles with bricks that change size every day" — and gives us his honest perspective on where the future of customer experience in financial services is headed. We also get into how banking has taken its long-awaited technological step, the opportunities and challenges ahead for innovation, and what financial inclusion means when technology actually gets it right.🎙️ Featured Guest: Julián Colombo | CEO, N5 Now LinkedIn: https://www.linkedin.com/in/juliancolombo/ N5 Now: www.n5now.comConnect with us: Instagram & LinkedIn: @SquareRootMarketing Website: www.squarerootmarketing.com
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  [Español] Let's Wine: Stories Uncorked™ | Episode 30 | Fintech Americas - Episode 7 | Play Digital 29.05.2026 12นาที

  In Episode 7 of the Fintech Americas series, we uncork the conversation with Francisco Gómez, Director of Play Digital Consulting — part of the LEGO Group — recorded live at Fintech Americas Miami.Frank breaks down composable banking the LEGO way, shares his honest take on the AI hype cycle, and makes the case for why the next generation of customers won't adapt to the bank, it's the other way around. And yes, there's a moment where a toy company leveled up the game for a veteran banking architect. That story is in here too.🎙️ Featured Guest: Francisco Gómez | Director, Play Digital Consulting LinkedIn: https://www.linkedin.com/in/frankgves/ Play Digital Consulting: https://www.linkedin.com/company/playdigitalconsulting/ Connect with us: Instagram & LinkedIn: @SquareRootMarketing Website: www.squarerootmarketing.com
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  [Español] Let's Wine: Stories Uncorked™ | Episode 29 | Fintech Americas - Episode 6 | Veritran 14.05.2026 13นาที

  In Episode 6 of the Fintech Americas series, we sit down with Marcelo Fondacaro, CCO of Veritran — recorded live at Fintech Americas Miami.Veritran is a global tech company devoted to simplifying banking experiences. With more than 20 years of experience and a presence in 16 countries, Veritran is proud to be a key strategic partner for leading clients across Latin America, North America, and Europe. In this conversation Marcelo shares the philosophy that has guided Veritran since day one: create solutions with purpose.He also shares his take on AI — why he's not afraid of it, how Veritran is using it to automate repetitive tasks and personalize user experiences, and why the real danger is never the technology itself. And after 10 years attending Fintech Americas, he leaves us with a simple observation: the venue keeps getting smaller — because the industry keeps getting bigger.🎙️ Featured Guest: Marcelo Fondacaro | CCO, VeritranLinkedIn: https://www.linkedin.com/in/marcelofondacaroVeritran: www.veritran.comConnect with us:Instagram & LinkedIn: @SquareRootMarketingWebsite: www.squarerootmarketing.com
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  [Español] Let's Wine: Stories Uncorked™ | Episode 28 | Fintech Americas - Ep. 5 | Mercantil Seguros 13.05.2026 12นาที

  In Episode 5 of the Fintech Americas series, we sit downwith Vickmar Martínez, Technology Manager at Mercantil Seguros — recorded live at Fintech Americas Miami, where her team received two awards on the same day.Hear Vickmar share the story behind Merse, their multichannel AI-powered virtual assistant that reduced customer service demand by 40%, and the commercialization platform launched in Panama that achieved 70% market penetration. We also get into why AI deployed in silos only delivers 6% optimization, what it really means to embed intelligence at the core of a business, and why her philosophy on technology has always been simple: don't sell clients the products you have — sell them the ones they need.🎙️ Featured Guest:Vickmar Martínez | Technology Manager, Mercantil Seguros LinkedIn: https://www.linkedin.com/in/vickmar-mart%C3%ADnezMercantil Seguros: https://www.linkedin.com/company/mercantil-seguros/Connect with us: Instagram & LinkedIn:@SquareRootMarketing Website: www.squarerootmarketing.com