The Future of Tourism

ตอน

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  From Recovery to Reinvention: How Los Cabos Turned Crisis into a Competitive Advantage 27.07.2026 32นาที

  On this episode of the Future of Tourism podcast, we reconnect with Rodrigo Esponda Cascajares, managing director of the Los Cabos Tourism Board, to explore how increasing competition and changing traveler expectations are encouraging the destination to evolve. Tune in to learn how Visit Los Cabos is moving beyond luxury positioning and investing in authentic experiences, rural tourism, community participation, sustainability, and long-term value creation. This conversation is all about what comes after recovery, and how destination leaders can turn alignment from a crisis-management tool into a strategy for sustainable growth. 
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  From Boardroom to Bus Stop: Turning Tourism Strategy into Frontline Reality 26.05.2026 33นาที

  We often think coordination happens in the boardroom, but real alignment is proven on the front line. If strategy doesn’t show up in everyday interactions with visitors, it remains theoretical. This episode of Future of Tourism podcast features Visit Seattle’s Senior Manager of Destination Experience Rudd Schupp. Tune in as he shares how a concierge mindset, powered by Certified Tourism Ambassador programs and a connected network of frontline staff, brings strategy to life across the city — turning plans into people-powered experiences that visitors can actually feel. 
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  The Intersection of City, Citizen, and Tourism: Lessons from Gdańsk 09.04.2026 50นาที

  What happens when tourism stops trying to market a city and starts helping run it? On this episode of the Future of Tourism podcast, Łukasz Wysocki, CEO of the Gdańsk Tourism Organization, explores redefining tourism as a civic infrastructure that serves citizens, informs city decisions, and builds long‑term trust. Tune in for a candid look at how tourism can create value for residents and, in doing so, make the destination stronger for stakeholders. 
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  Beyond Buzzwords: What Helsinki and Gothenburg teach us about real sustainability progress 27.02.2026 30นาที

  As destinations worldwide grapple with the political complexity and accelerating demands of sustainable tourism, few cities offer clearer roadmaps than Helsinki and Göteborg —two Nordic leaders whose long-term commitment to environmental, social, and economic stewardship has reshaped what meaningful progress looks like. On this episode of the Future of Tourism podcast, we’re joined by two global tourism leaders representing the top two destinations in the GDS-Index. Jukka Punamäki, senior advisor at Helsinki Tourism & Destination Management, and Katarina Thorstensson, stability strategy and destination development at Göteborg & Co., explore their sustainability journeys, how indexes helped measure success, and what impact sustainability has had on their destinations.
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  Resilience and recovery: the role of tourism tech in times of disruption 20.08.2025 35นาที

  Tourism’s resilience shines through decades of disruption. In this episode of the Future of Tourism, Ryan George shares how tech, trust, and community are shaping the industry’s future.
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  Symposium Special: Exploring Smart Tourism from Aspiration to Application 18.06.2025 24นาที

  On this episode of the Future of Tourism podcast, Dr. Phil Xiang from Virginia Tech explores the evolution of smart tourism. This is the final installment of our Executive Insights Symposium series — catch up on previous episodes here:  AI governance for DMOs and their leaders with Janette Roush, senior vice president of innovation and chief AI officer at Brand USA Rethinking DMO leadership in a new era of alignment and purpose with Adam Burke, president and CEO of Los Angeles Tourism You can download a report packed with executives’ insights into the transformational forces DMOs face here. 
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  Symposium special: rethinking leadership in a new era of alignment and purpose 11.06.2025 30นาที

  On this episode of the Future of Tourism podcast, Adam Burke, president and CEO of Los Angeles Tourism, explores the evolving role of leadership and alignment in destinations of tomorrow. 
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  Symposium Special: AI governance for DMOs and their leaders 04.06.2025 18นาที

  On this episode of the Future of Tourism podcast, Janette Roush, senior vice president of innovation and chief AI officer at Brand USA, explores the urgent need for destination executives to review how they strategically implement AI. Learn the opportunities, risks, and methodology behind effective and ethical AI governance for DMOs. 
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  Grass roots tourism: How community engagement fuels tourism development 06.02.2025 42นาที

  On this episode of the Future of Tourism podcast, Greg Takehara and Chris Seek share hands-on insights into how community engagement strengthens development. 
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  Smart tourism: innovation, technology & connectivity in destination marketing 21.11.2024 40นาที

  On this episode of the Future of Tourism podcast, Dr. Phil Xiang and Simpleview’s own Jason Swick discuss smart cities, digital disruption, and the emerging concept of “smart tourism” and where DMOs can dive right in.
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  The new electricity: Let’s talk AI in tourism with Janette Roush & Cody Chomiak 10.10.2024 36นาที

  On this episode of the Future of Tourism podcast, Janette Roush and Cody Chomiak help demystify AI. Learn to view the technology as easy to approach and understand its impact on our future.
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  Dispatches from the front line of innovation: Brad Jones & Dr. Annie Rummel 27.08.2024 34นาที

  On this episode of the Future of Tourism podcast, Brad Jones from Visit Bellevue Washington and Dr. Annie Rummel from Great Lakes Bay Airport Endowment Fund describe two trailblazing DMO projects.
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  Tech meets emotions: discovering immersive “phygital” tourism experiences 20.06.2024 31นาที

  On this episode of the Future of Tourism podcast, learn about “phygital tourism” — the use of physical and digital elements to enhance the tourist experience — from Elisa Mameli.
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  Raising the bar: the PACE Forum sets a new standard for engagement 25.04.2024 37นาที

  The first annual PACE Forum was momentous in the evolution of community and stakeholder engagement. Tune into the Future of Tourism podcast to hear from two instrumental people about the conference.
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  Building an inclusive destination: navigating unrest and inequity with trust and opportunity 22.02.2024 29นาที

  The road to inclusivity is a long one. Hear what Ka Vang, Vice President of Equity, Diversity, and Inclusion at Meet Minneapolis, says about the role tourism plays and how to start.
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  Demystifying accessibility: embracing accessible tourism to empower destinations 04.01.2024 30นาที

  On this episode of the Future of Tourism podcast, Ross Calladine from Visit England speaks about demystifying accessibility and developing initiatives to help destinations embrace accessible tourism.
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  Why authentic experiences are vital to the future of places and people 19.10.2023 29นาที

  Visitors are increasingly seeking immersive experiences that allow them to understand not just their own history, but the history of other people and places. On this episode of the Future of Tourism podcast, David Peacock is joined by Bennish Brown, CEO of Destination Augusta, and Joe Veneto, chief experience officer of Veneto Collaboratory, for a conversation about authentic destination development.
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  The future of AI: expanding applications we're just beginning to grasp 05.10.2023 38นาที

  David Peacock interviews Janette Roush, executive vice president of marketing and digital for New York City Tourism + Conventions, and Paul McLeod, director of analytics at Simpleview, about the current landscape of generative artificial intelligence (AI). Roush has spent decades in industry-leading organizations and modern media agencies. McLeod is a maverick in the data and insights space and runs Simpleview’s internal think tank known as “Insights Group.” Together, they discuss why AI is on everyone’s radar, where the technology is going, and the positive — and negative — applications of it.
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  Behavioral optimization in tourism: from nudge strategies to smart design featuring Milena Nikolova, Ph.D. 21.09.2023 32นาที

  David Peacock interviews Milena Nikolova, chief behavior officer at BehaviorSMART, about how behavior optimization strategies can influence change-for-good in the tourism industry. Nikolova and her team of experts leverage their knowledge in tourism, sustainability, data analysis, and economic and behavioral sciences to provide innovative solutions to the travel sector’s most pressing issue — supporting global sustainable development. Their projects range from small-scale, small-enterprise sustainability improvements to nationwide initiatives aimed at regenerative tourism. Here’s the point — it works. Their strategies have proven effective in achieving meaningful change.
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  Knowledge groups & how Europe’s over-tourism efforts paved the way for resilience 17.08.2023 38นาที

  When we look for inspiration and ideas that will help us optimize the success and sustainability of our own destinations, we often look to Europe. More than a decade ago, their early work on overtourism highlighted the need for a more engaged network of destination stakeholders who prioritized ensuring that tourism was a restorative and not a depleting force. After the emergence of the COVID-19 pandemic in March 2020, these insights further informed a lot of great work on how to build resilient local stakeholder and citizen networks to help harness the restorative power of tourism. One vehicle this happens through is CityDNA’s seven knowledge groups.  Simpleview’s David Peacock talks with Pablo Ortega Novillo and Adil Abbach. Novillo is the head of promotion for the tourism offices of Catalunya in Spain. He is co-chair of the CityDNA Tourist Information Centres Knowledge Group. Abbach is the managing director of hospitality and products with amsterdam&partners and a Tourist Information Centres Knowledge Group member.