Tomorrow's Bites with Andrés and Sjacco

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• Building in Public #8: How To Secure Funding As A Food Startup In Your First Year - With Andres Jara Co-Founder Of Favamole 03.06.2026 33хв

  Most food startups run out of money before they run out of ideas. The ones that don't share one thing in common: they started planting before they were hungry.In this Build in Public episode of Tomorrow's Bites, Andres Jara is back with a month that took him from securing funding in the Netherlands to speaking on stage at a regenerative agriculture summit in Colombia, and seeing his father for the first time in seventeen years.This episode goes deep on something most founders avoid talking about in public: the actual mechanics of funding a food startup without giving away equity, without accumulating debt you can't repay, and without signing something that ends your journey before it begins. Andres breaks down the exact funding construction Favamole used, combining a grant from Stichting DOEN, a co-financed arrangement with the Rabo Foundation, and a convertible grant structure most founders have never even heard of.But the real lesson isn't financial. It's about timing.In this conversation, Andres reveals:Why the biggest funding mistake founders make is starting to look when they're desperate, and what to do insteadHow a convertible grant works: you only pay it back if you succeed, and why that changes everything psychologicallyWhy Favamole split its funding plan across two organizations on purpose and what transparency had to do with itWhat Colombia's 53-year civil war accidentally protected, and why it makes it one of the most exciting food systems on the planet right nowWhy he went to a Latin American summit and refused to ask for anythingAnd what meeting his father after 17 years taught him about how to show up in a negotiation🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠⁠Linkedin⁠⁠⁠⁠⁠📸 ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠🌎 ⁠⁠Website⁠⁠⁠
• Innocent: He Went to Uganda's Villages And 500 Conversations Later, He Built a Business Farmers Actually Want with Innocent (Olur) Ociti founder Kicente EcoLogic 27.05.2026 1год 4хв

  What if the only way to build a business farmers actually want is to shut up, sit down, and have 500 conversations first?In this episode of Tomorrow's Bites, we sit down with Innocent Ociti, founder of Kicente EcoLogic in Uganda a former humanitarian worker who left the offices of UNDP to go village by village, garden by garden, learning what smallholder farmers actually need. Not what they say in groups. Not what shows up in reports. What they reveal over a local brew when their guard finally comes down.What Innocent built is not a typical agri-input business. It's a farmer-led distribution network where communities appoint their own trusted experts, organic inputs are tested in demo gardens before they ever reach a field, and credit is extended so farmers can pay after harvest. It took counterfeit seeds wiping out two sub-counties' worth of maize to show him where to begin and 500 individual conversations to show him how.We explore:Why talking to farmer groups taught Innocent almost nothing and what changed the moment he walked into their gardensHow two entire seasons were lost selling the right inputs the wrong wayWhy farmers don't buy because of health benefits and what they actually care aboutHow communities, not founders, should choose who leads a farmer networkWhat it costs to build trust in a place where agriculture is still seen as the last resortWhy 500 one-on-one conversations is the bare minimum before you think you understand a marketThis is a story about deep listening as a business strategy and what happens when someone from the outside earns the right to belong.GOT SOMEONE IN MIND? TELL US WHO WE SHOULD BRING NEXT.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 Linkedin📸 Instagram🌎 Website😊 The Guest: Innocent (Olur) Ociti
• The Part Listeners Didn't Skip: The Food Content Strategy that got Wendy The Food Scientist +600K Followers - from our conversation with Wendy Luong 20.05.2026 10хв

  Seven months of daily posting lead her to a burnout for only 5,000 followers. Most people would quit. Wendy Luong didn't; she just stopped copying others and started being herself: A food scientist with a Chinese mom and a lab full of ideas. That shift changed everything. One video about boiling tofu, combining science and her mother's wisdom, brought her 100,000 followers overnight. With Wendy, we unpack the exact content strategy behind her growth, and why your expertise is already your biggest asset. In 12 min you learn how to stop guessing and start building a content strategy that actually works.
• Honey and Bunny: How Food Designers Help Food Founders To Think Beyond The Ordinary— with Martin Hablesreiter and Sonja Stummerer, Food Designers. 13.05.2026 1год 8хв

  Most food founders obsess over ingredients and market fit. But they barely wonder about why food looks the way it looks.In this episode of Tomorrow's Bites, we sit down with Martin Hablesreiter and Sonja Stummerer, the Austrian duo behind Honey and Bunny, to challenge everything food founders think they know about why people actually eat what they eat. They are architects turned food designers turned performance artists, and their work has been quietly dismantling the most rational assumptions in the food industry for over two decades.Martin and Sonja are specialists in provoking. They've hidden scientists in dinner audiences, made people dig food out of soil with their bare hands, filmed inside Queen Victoria's private toilet for a sandwich performance, and smashed a plate of leftovers onto the floor of a Milan department store to make food waste visible in a way no conference ever could.But behind the theater is a serious argument: food founders are thinking too rationally about a completely irrational world.In this conversation, they reveal:Why 200 shapes of pasta exist and what that exposes about the myth that design follows functionWhy lab-grown meat will never replace meat, but might succeed as something entirely newHow a room of 15 EU food scientists all agreed on the "most sustainable sandwich", and why that moment exposed the absurdity of one-size-fits-all food policyWhy is food the only material on earth that can make the most stressed person on the street stop and listenThe iron triangle of science, politics, and economy that quietly engineered today's industrial food system and why that also means we can change itAnd why the biggest barrier to sustainable eating isn't knowledge or willpower, it's that people think they're aloneIf you build, brand, or communicate anything in food, this episode will make you rethink where innovation actually starts.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠😊 The guest: ⁠Martin Hablesreiter & Sonja Stummerer🌎 ⁠⁠Website⁠
• The Part Listeners Didn't Skip: Why Your First Product Should Look Cheap and Ugly - from our conversation with the Co-Founder of Collie, Daniel Reisman 06.05.2026 13хв

  What if the ugliest product in the room turned out to be the most revolutionary? Most founders wait until things look polished before showing them to the world. Daniel Reisman did the opposite: he strapped a phone to a cow's neck, turned on vibration mode, and started a farming revolution. His co-founder Chris built a black box full of spaghetti wires, handed it to a skeptical farmer, and pushed a button. The cows stood up and walked to the barn. That was enough. With Daniel, co-founder of Collie, we explore why done and ugly beats perfect and invisible every time. In 14 min you learn why your first product just needs to work.Listen to the full episode here
• Maarten: How Staying Small Can Change Everything, Maarten's Model for Local-First On A Global Scale with Maarten Klop from Grounded 29.04.2026 1год 8хв

  What if the key to changing the global food system is refusing to think globally?In this episode of Tomorrow's Bites, we sit down with Maarten Klop, co-founder of Grounded & Amped and community organizer behind some of the most quietly radical food and regenerative projects in the Netherlands. Maarten doesn't build empires, he builds roots. Starting with a festival on a military fortress with zero budget and a WhatsApp group, he's spent seven years proving that real trust, real food, and real change can only be built at the local level and that staying small might actually be the most powerful strategy of all.We explore:Why local identity is a competitive advantage, not a limitation and how to scale without losing itHow Grounded delivered healthy food to 80,000 families during COVID in under a week because the network was already thereThe "game metaphor" for regional food collaboration: inventory, challenge rooms, and finding the right friends with the right toolsWhy the hardest part of building regenerative food systems is the work nobody pays forWhat mycelium, Minecraft, and bottom-up organizing all have in commonHow to build a movement when the global statistics are overwhelming and why a single apple is more powerful than an IPCC reportAnd much more...GOT SOMEONE IN MIND? TELL US WHO WE SHOULD BRING NEXT.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠😊 The Guest: Maarten Klop
• Build In Public #7: “Our Office Burned Down, Here's What It Really Means to FavaMole” With Andres Jara Co-Founder Of Favamole 22.04.2026 30хв

  What do you do when a fire burns down your office and takes your brand story with it?In this episode of Tomorrow's Bites, we check back in with Andres Jara, Co-founder of Favamole, for another raw and unfiltered building-in-public update. Just one day after our last recording, a fire tore through Kitchen Republic, the shared workspace where Andres and dozens of other founders were building their companies. What was lost? Marketing materials, labels, and the narrative Favamole had been printing on boxes for months. What was found? A blank canvas, and the courage to finally tell a different story.We explore:Why losing everything in a fire can give you as well new opportunities as a startup.How Andres turned a crisis into community, and why hundreds reached out to support him.The pivot Favamole is making: from "alternative to guacamole" to something far bigger.Why simplicity is the hardest thing to build into a mission-driven food company.The "Law of Zunzu”, and how to actually win at trade shows.What masculine and feminine energy have to do with building a regenerative business.This episode is about more than a fire. It's about what you rebuild when you no longer have an excuse to keep telling the wrong story.Share this with a founder who needs to hear it!!🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠Linkedin⁠⁠⁠⁠📸 ⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠🌎 ⁠⁠Website⁠⁠⁠PS: Here you can support Kitchen Republic.
• Mustafa: How Forgotten Crops Could Fix the Food System & Why Nobody Is Growing Them Yet — with Mustafa Durgun, Founder of Sovereign Yields Initiative 15.04.2026 54хв

  We grow fewer than 20 crops to feed 8 billion people. Meanwhile, thousands of nutritious, climate-resilient crops are sitting in the ground: forgotten, stigmatized, and completely ignored by the market. Why?In this episode of Tomorrow's Bites, we sit down with Mustafa Durgun, founder of the Sovereign Yields Initiative, to expose one of the most overlooked blind spots in our food system: the crops we stopped growing not because they failed us, but because we built an entire industrial machine around the ones that did.Mustafa grew up in Istanbul, obsessed with what food represents culturally, historically, and politically. That obsession took him from selling potatoes in Germany to designing climate-resilient food projects in Angola, to now working on transforming his own family's stagnant goat farm in Turkey into a regenerative system. Along the way, he learned something most food system thinkers avoid saying out loud: farmers don't grow what's good for the planet. They grow what pays.In this conversation, Mustafa reveals:Why neglected crops carry a stigma of poverty and how that shame is the real barrier to adoptionHow to reintroduce forgotten crops without asking anyone to consciously choose themWhy the knowledge gap, the value chain gap, and the financial clarity gap are the three locks keeping these crops out of the marketWhat ready-to-use therapeutic foods could unlock for global nutrition, and why his best proposal never got fundedWhy "fully local food systems" may be more of a feel-good myth than a resilience strategyHow to navigate EU grant applications when you're working on crops nobody has researched yetAnd what food sovereignty actually means when you strip away the buzzwordsAnd much more...🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠Linkedin⁠⁠📸 ⁠⁠Instagram⁠⁠⁠🌎 ⁠⁠Website⁠⁠😊 The Guest: ⁠Mustafa Durgun
• The Part Listeners Didn't Skip: Why Thinking 1,000 Years Ahead Changes Everything in Farming - from our conversation with Initiator of the 1000 Years Vision Movement, Peter Michel Heilmann 08.04.2026 13хв

  What would change if farmers stopped planning for the next season and started planning for the next 1,000 years?Most agricultural systems are built around short-term yields, annual revenues, and immediate survival. But what if the real question is not how to grow more next year, but how to protect and regenerate land for generations to come?With Peter Michel Heilmann, initiator of the 1,000 Year Vision Movement, we explore a radically different approach to farming. One that starts with understanding where you are today, then builds a roadmap toward a long-term vision that outlives you.This is not just philosophy. It is structure.From creating nonprofit trusts that protect land and values, to unlocking new forms of capital like philanthropic funding and Earth certificates, the model redefines how farms can grow without losing their purpose.But the most powerful shift is human. Instead of chasing growth, Peter Michel shares a method based on listening, feeling the land, and building relationships that emerge naturally over time.In just 14 minutes, you will discover why thinking in centuries might be the most practical decision a farmer can make today.Listen to the whole conversation with Peter Michel ⁠⁠here⁠⁠.
• Hana: Why Most Health Food Brands Fail And What Greenhouse Did Differently With Hana James Co-Founder of Greenhouse 01.04.2026 55хв

  Most health brands don’t fail because they lack good intentions.They fail because good intentions aren’t enough.In this episode of Tomorrow’s Bites, we sit down with Hana James, co-founder of Greenhouse, to unpack what it really takes to build a health food brand that lasts more than a trend cycle.Hana didn’t start in business. She was on track to become a doctor. But during that journey, she realized something powerful: medicine is often reactive, while food can be proactive. That shift led her to build something different.From selling out on day one in freezing Toronto winters, to expanding into the U.S. market, Hana shares:Why product quality is non-negotiableHow branding evolves without losing identityThe uncomfortable truth about flops (yes, even garlic shots)Why storytelling matters more than ever in crowded marketsAnd what it takes to scale a mission-driven health brand without compromising your valuesThis is a conversation about resilience, iteration, ego checks, and long-term thinking.If you’re building in food, health, or consumer products, this episode is for you.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠😊 The Guest: Hana JamesLook into the company Greenhouse
• Build In Public #6: What Does Running the Company Alone for a Month Teach You About Your Co-Founder? - with Andres Jara Co-founder Favamole 25.03.2026 22хв

  GO FUND ME TO HELP FAVAMOLE AFTER THE FIRE: https://www.gofundme.com/f/from-fire-to-regeneration-support-favamole/cl/What if the best thing your co-founder ever did for your company was go on holiday?In this Build in Public episode of Tomorrow's Bites, Andres Jara returns with a month that threw everything at him at once: two accelerator demo days, new funding, a Finnish retailer landing in his inbox, a house move, and a co-founder on the other side of the world. The result? An accidental masterclass in what it actually means to build something bigger than yourself.Because here's what nobody tells you: the moment you have to do your co-founder's job, you stop taking it for granted.Andres shares what this month really looked like: the overwhelm, the role swap, and the unexpected appreciation that came from it:Why finishing second in a 30-company pitch competition can feel like winningHow LinkedIn visibility pulled a Finnish retailer straight to Favamole's door without a single cold emailWhat swapping roles with your co-founder teaches you that no meeting ever couldWhy saying yes to everything is a superpower that slowly becomes a liabilityThe honest cost of moving house, closing funding, and running solo operations simultaneouslyAnd why spring and the first real sprouts above the ground finally feel earnedThis is a conversation about overwhelm, gratitude, and the quiet confidence that comes when you realize the company can move without you holding everything together.If you're building with a co-founder, or wishing you had one, this episode will hit differently.Share this with a founder who needs to hear it.🙏 LEAVE A REVIEWIf you like our podcast please leave us a review on your favourite platform, even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠⁠Linkedin⁠⁠⁠📸 ⁠⁠⁠Instagram⁠⁠⁠⁠⁠🌎 ⁠⁠Website⁠⁠
• Nita: Why Kitchens Won't Buy Your Sustainable Vegetables & What Nimble Is Doing About It — with Co-Founder of Nimble, Nita van Dam 18.03.2026 1год 2хв

  Most sustainable food startups think the hardest part is growing better vegetables. But you hit the real wall the moment you need to get those vegetables into kitchens.In this episode of Tomorrow's Bites, we sit down with Nita van Dam, co-founder of Nimble, to unpack why the gap between nature-inclusive farmers and professional kitchens is wider and stranger than most people think.Nita didn't start in business. Half Thai, half Dutch, raised on questions, she studied human ecology, spent time farming, and worked inside commercial kitchens. What she found was a broken middle: farmers growing exceptional, wonky, seasonal produce that the food industry simply wasn't built to receive. So she built Nimble a fair, flexible processing facility that transforms Dutch nature-inclusive vegetables into ready-to-use mixes for chefs, catering companies, and hospitals.But selling impact into institutional kitchens is a masterclass in friction. In this conversation, Nita reveals:Why "sustainable" vegetables don't sell themselves and what actually moves kitchens to switchHow seasonal supply, menu planning cycles, and centralized catering create invisible walls for food startupsWhy the wonky vegetables nobody else wants are actually Nimble's hidden advantageWhat it really feels like to push against a system that doesn't push backHow steward ownership shapes the kind of investors and mission you attractAnd why voting with your fork, even in a hospital, might be more powerful than any policyAnd much more...🙏 LEAVE A REVIEWIf you like our podcast please leave us a review on your favourite platform, even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!👋 GET IN TOUCH WITH US👥 ⁠⁠Linkedin⁠⁠📸 ⁠⁠Instagram⁠⁠⁠🌎 ⁠⁠Website⁠😊 The Guest: Nita van Dam🌱 Look into the company: Nimble
• The Part Listeners Didn't Skip: How One Honest Conversation Led to a €250K Investment - from our conversation with Co-Founder of Favamole, Andrés Jara 11.03.2026 9хв

  How do you actually find the right investor?Many founders believe it starts with the perfect pitch deck, the right numbers, and a polished presentation. But sometimes, the real connection happens somewhere else entirely.In this short episode, Andres Jara, co-founder of Favamole, shares how a simple and honest conversation at a regenerative agriculture conference led to a €250K investment.Instead of pitching metrics and projections, the conversation started with something much more human: the personal struggles behind building a startup.That moment of authenticity created alignment. And alignment created trust.The lesson is simple but powerful. Investors are not only looking for numbers. They are looking for people, values, and a clear reason why the work matters.In just 10 minutes, we explore why the best partnerships often start with honesty rather than a pitch.Listen to the whole conversation with Andrés ⁠here⁠.
• Jan Dirk: How One Farmer Built a Regenerative Cheese Empire with Jan Dirk van de Voort farmer Remeker 04.03.2026 1год 28хв

  Jan Dirk did something almost unthinkable in Dutch agriculture: he stepped out of the conventional dairy system, reduced his herd, stopped using antibiotics, kept horns on his cows, rebuilt his barn, and committed to raw milk cheese, all while others scaled up.The result? An award-winning regenerative cheese brand built on soil health, biodiversity, and deep observation, not industrial efficiency.In this episode, Jan Dirk shares how he:Went from doubling his herd to cutting it backLost money for years before finding his pathBuilt a circular, low-input system where dung beetles, birds, and mycorrhiza do the workCreated a premium raw milk cheese brand (Remeker) that competes on taste, not volumeReduced external inputs while lowering costs and increasing resilienceWe go deep into regenerative dairy, horned cows, raw milk, soil fungi, grazing systems, and why “bigger and more efficient” may be the wrong KPI for the future of farming.For founders, farmers, and food innovators who believe taste, soil, and long-term thinking matter more than short-term yield, this conversation is a must-listen.If this episode shifts your perspective, share it with someone in agriculture or food who needs to hear it.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠Look into the farm Remeker
• Build In Public #5: How to Avoid Burnout While Fundraising and Scaling with Andres Jara Co-founder Favamole 25.02.2026 31хв

  What happens when the dream you’re building starts building pressure back on you?In this raw and honest Build in Public episode, Andres shares what most founders don’t talk about: the silent stress of fundraising, due diligence, grant deadlines, sales targets, and scaling, all at the same time. From applying to a €3.9M subsidy to juggling investor conversations and major wholesaler pitches, the stakes are rising. And so is the cortisol.But here’s the uncomfortable truth: if you don’t manage your nervous system, your business will eventually manage you.We unpack what stress actually feels like in year two of building a food startup,the subtle shift from “I feel stressed” to “I am stressed,” the attachment to outcomes when the runway shortens, and the mental domino effect founders experience when everything suddenly feels urgent.At the same time, we dive into the practical realities of scaling:Why fundraising is a full-time jobWhat 50+ investor conversations teach you about money and powerHow small product tweaks (like reducing oil) can unlock major commercial breakthroughsWhy convenience and experience are key when selling into wholesalersHow bold iteration turned feedback into growthAnd much more...🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠Linkedin⁠⁠📸 ⁠⁠Instagram⁠⁠⁠🌎 ⁠⁠Website⁠⁠
• Elspeth Hay: What Is the Food System Story & Why Should We Eat More Trees? 18.02.2026 1год

  What if the biggest food source in your neighborhood is literally falling on the ground, but you can't even see it?In this episode of Tomorrow’s Bites, we sit down with Elspeth Hay, author of Feed Us With Trees, to unpack one of the most overlooked truths in our food system: for thousands of years, humans across the Northern Hemisphere relied on nuts like acorns as staple foods, and then we stopped.Elspeth challenges the dominant story of modern agriculture. She exposes why monocultures are not “natural,” why the yield argument is deeply misleading, and how policy (not necessity) shaped today’s food landscape. We explore:Why 70 years of industrial farming reshaped ecosystems that were stable for 9,000 yearsHow government subsidies quietly dictate what ends up on your plateWhy the idea that “we must farm this way to feed the world” is a mythThe forgotten relationship between humans, fire, and oak forestsWhat entrepreneurs can learn from keystone species and ecological balance🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠Linkedin⁠⁠📸 ⁠⁠Instagram⁠⁠⁠🌎 ⁠⁠Website⁠⁠😊 The Guest: Elspeth Hay📗The Book: Feed Us With Trees
• The Part Listeners Didn't Skip: Why This Coffee Startup Failed in B2C but Won in B2B - from our conversation with CEO of Slow Coffee, Sebastian Nielsen 11.02.2026 8хв

  Why did selling sustainable coffee directly to consumers fall flat, while selling it to businesses unlocked real traction?This short dives into a hard lesson many impact startups learn too late. Good values do not automatically translate into consumer demand. Awareness does not equal willingness to pay.With Sebastian Nielsen from Slow Coffee, we unpack why the B2C story struggled. The education burden was too high, the margins too thin, and the decision-making too emotional and inconsistent.Then comes the pivot.By moving into B2B, everything changed. Businesses understood the value faster, decisions were clearer, volumes made sense, and sustainability became part of a system rather than a moral choice at the shelf.This is not a story about giving up on impact. It is a story about finding the right market to make an impact.In just 9 min, you get a clear and honest look at why B2B succeeded where consumer marketing failed, and what founders should learn before choosing their go to market strategy.Listen to the whole conversation with Sebastian here.
• Evelien Moriau: Building a Habit-Changing App Fighting Food Waste & Crowdsourcing Supermarket Data - With Founder Ostras Evelien Moriau 04.02.2026 1год 6хв

  What if the biggest reason we waste food isn’t laziness, but lack of transparency?In this episode of Tomorrow’s Bites, we sit down with Evelien Moriau, founder of Ostras, a startup that’s turning everyday grocery shopping into a data-powered tool to fight food waste, save money, and change consumer habits at scale.After years in consulting, Evelien made the leap into entrepreneurship with a simple but radical idea: if supermarkets won’t share real-time data about short shelf-life products, consumers can. Inspired by platforms like Waze, Ostras crowdsources supermarket data directly from shoppers—putting transparency and power back into the hands of the people.In this conversation, we unpack:Why sustainability alone doesn’t change behavior (and what does).How crowdsourcing can outperform top-down food waste solutions.The psychology behind habit change in grocery shoppingWhy food waste is a consumer problem as much as a supply-chain one.How incentives, not guilt, drive real impact.This is a grounded, honest look at what it takes to build a food tech startup that operates at the intersection of behaviour, data, and climate impact, without relying on idealism alone.🎧 Listen now to discover how small daily actions, multiplied by millions of people, could quietly reshape the food system.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠😊 The Guest: Evelien Moriau
• Build In Public #4: What Really Changes After You’ve “Made It Through” The First Year with Andres Jara Co-founder Favamole 28.01.2026 24хв

  "If you don’t sell, the mission dies."It’s a sentence most impact-driven founders avoid saying out loud, but year two has a way of forcing honesty.In this Build in Public episode of Tomorrow’s Bites, we sit down again with Andres Jara, co-founder of Favamole, to unpack the unfiltered reality of building a food startup beyond the hype of year one. The vision is still alive. The mission still matters. But this time, the focus is clear: sales, structure, and survival.We talk about what really changes after you’ve “made it through” the first year. Why delegating feels lighter than holding on. Why foundations matter more than visibility. And why many purpose-driven startups fail not because the idea is wrong, but because cash flow is ignored for too long.This is a conversation about:The uncomfortable shift from storytelling to sellingLetting go of control before you become the bottleneckWhy impact without revenue is just intentionHow year two separates belief from executionNo pitch decks. No polished lessons. Just the real trade-offs founders face when idealism meets reality.🎧 If you’re building something that’s meant to last, this episode will feel uncomfortably familiar, and deeply necessary.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠
• Rudolph: His Fight To Feed Lebanon, Reinventing The Cheese Industry with a Snack, and How To Launch 300+ Organic Products - with Founder of Agreen and 2XPND, Rudolph Elias 21.01.2026 1год 1хв

  What do you build when your country collapses, and doing nothing isn’t an option?In this episode of Tomorrow’s Bites, we sit down with Rudolph Elias, founder of Agreen and 2XPND, to unpack one of the most intense and unconventional food entrepreneurship journeys we’ve ever recorded.When Lebanese farmers were throwing apples onto the streets because they couldn’t sell them, Rudolph started building an ecosystem. What followed was the launch of more than 300 organic products, spanning fruits, dairy, honey, olive oil, ready meals, and eventually a breakthrough cheese-snack technology that could reinvent how we think about protein, food waste, and shelf life.This conversation goes far beyond product innovation.We explore:Why farmers are paid cents while consumers pay premium pricesHow Lebanon’s crisis exposed the fragility of global food systemsWhy Rudolph believes organic only works if markets are guaranteedHow a cheese snack can replace junk food, whey protein, and popcornWhy taxing “poison” might be the fastest way to fix agricultureWhat it really means to build impact when institutions failAnd much more..👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠Linkedin⁠⁠⁠⁠📸 ⁠⁠⁠⁠Instagram⁠⁠⁠⁠🌎 ⁠⁠⁠⁠⁠Website⁠⁠⁠⁠😊 The Guest: ⁠⁠⁠Rudolph EliasLook into the company: ⁠⁠⁠⁠Agreen & 2XPND