Marketing Simplified with Adam Benjamin

Епізоди

• Why Work From Home Is Dying, AI Is Replacing Jobs & Why Businesses Obsess Over The Wrong Metrics 19.05.2026 24хв

  In this episode of Marketing Simplified, Adam Benjamin and the team break down some of the biggest shifts happening in business, marketing, and culture right now. They discuss why the work-from-home movement is starting to reverse, how AI is rapidly changing the job market, why most businesses completely misunderstand social media, and how brand collaborations are becoming one of the most powerful growth strategies available today. Topics covered include: Why companies are pushing emplo...
• How to Actually Grow a Business: The 3 Constraints That Decide Everything 01.05.2026 19хв

  Most businesses don’t fail because of bad marketing—they fail because their strategy doesn’t match their reality. In this episode, we break down a simple but powerful framework every business owner needs to understand: Resources, Objectives, and Timeline—and how these three variables dictate what’s actually possible in your business. If your expectations don’t align with your constraints, your strategy is already set up to fail. We cover: Why “no money + fast growth” almost never works&...
• How Business Owners Should Actually Be Using AI in 2026 (ChatGPT vs Claude vs Gemini) 29.04.2026 44хв

  In this episode, we break down the real state of AI in business—and why most people are still barely scratching the surface. From comparing ChatGPT, Claude, and Gemini, to discussing how AI is actually being used inside a marketing agency, this conversation dives into what’s working, what’s overhyped, and what business owners should be paying attention to right now. We cover: The real differences between ChatGPT, Claude, and Gemini Why AI is still in its “early innings” (but ...
• Business and marketing growth strategies for 2026 17.02.2026 33хв

  2025 was a transformative year for marketing and advertising. Businesses need to know that what worked even a year ago may not work today. There's been a complete shift in the marketing landscape. Most of this is due to skyrocketing CPMs, AI, the economy, and competition in the marketplace. In this episode we breakdown what changed in 2025, and how to adapt in 2026.
• The “Big Game” Debate: Super Bowl Ads, Costco x Nike Hype, and Culture Moments 03.02.2026 46хв

  It’s a Friday-afternoon roundtable with Adam, Richard, and Emerson—covering what’s actually top-of-mind in business, marketing, and culture right now. We start with the “Super Bowl vs. The Big Game” trademark nuance (and the surprisingly fun debate: are there 1,000 U.S.-born adults who don’t know what the Super Bowl is?). From there, we break down why alcohol brands are largely sitting out this year’s Super Bowl—and what that says about Gen Z drinking trends, category saturation, and whether ...
• Is social media advertising broken? Here's how to grow your business with social ads in 2025 28.05.2025 13хв

  The traditional social media advertising formula is broken for most businesses. CPMs have made the cost advertising much more expensive. Increased competition has made advertising noisy. And most smaller brands aren't seeing success with social ads. We've spoken to so many entrepreneurs who have been frustrated they're not seeing the same results they were on social media from years back. The good news is there's a new way to do social advertising that blends organic and paid. In this e...
• She Quit Her High-Paying Job And Built A Successful Coaching Business | Jessica Kennedy's Entrepreneurial Journey 23.05.2025 59хв

  I had the honor of sitting down with my good friend, Jessica Kennedy. I wanted to talk to Jess because she's got a fascinating journey, one that I've witnessed from the start of her business. Jess had a very successful career at a Top 4 Accounting Firm. But even with all her professional growth, she felt like she was in the wrong line of work. So she left and pursued her passion, coaching. We'll go through how Jessica made the decision to leave, how she grew her business, navigating being pre...
• Small business marketing strategies for 2025 18.11.2024 49хв

  In this episode we talk about marketing specifically for small businesses. We go through the common challenges and mistakes many smaller businesses make, how to overcome them, and how to grow into a larger business.
• Marketing will be different in 2025 l What you need to know to stay ahead of the trends 07.11.2024 36хв

  In this episode I had our CMO and COO join me to discuss what marketing and business strategies will change in 2025. We discuss everything from paid ads to creative trends, as well as new platforms that will emerge as opportunities for brands. Follow Adam Benjamin https://instagram.com/adamcbenjamin/ https://tiktok.com/@adamcbenjamin Visit the Agency Website https://wearestarke.com/
• How to build a marketing strategy you can follow and execute 30.10.2024 25хв

  In this episode we talk about how to create a real marketing strategy. I say "real" not to imply that other strategies aren't. But many strategies are conceptual and lack practical application. In this episode you'll learn: 1. Determining where to advertise 2. Building a funnel based on consumer psychology 3. Understanding the variables for conversion 4. How to track success 5. How to adapt based on what's happening.
• How to produce ads for social media advertising that deliver results 24.10.2024 34хв

  In this episode we talk about creating ads that actually work. If you're going to run social advertising, creating high performing ads is essential. It doesn't matter how good you are at platform execution if you don't nail the ads.
• Building a brand from zero to $1M in 6 steps 14.10.2024 44хв

  In this episode I sit down with our CMO, Emerson Guerrero, to discuss how a brand can go from $0 to $1,000,000 in sales. This information comes directly from the work we've done and brands we've worked with at our agency. $1M is an arbitrary number, but it signifies a milestone. I hope you enjoy this, but more importantly I hope it provides value that you can use in your company.
• TikTok Shop explained in three minutes 29.03.2024 3хв

  We started testing TikTok shop when it launched, and after 6 months we've determined that it can be a massive opportunity for ecommerce brands. In this video, we'll talk about the 3 main features that make TikTok shop powerful. Combine that with the fact that TikTok has the highest daily usage rate of of all the social platforms, and you're got massive potential.
• The 2024 META Ads Masterclass - With David Filian 14.03.2024 35хв

  META Ads have changed. What worked in years past doesn't work today. In this episode, we'll cover: - What's different about META Ads in 2024 - What strategies are working now - Testing and scaling campaigns - Measuring the success of creative - The importance of the actual ads now vs in years past - How to think through attribution - The correlative effect of META on other platforms - Using Google as a part of your META campaign And a whole lot more! To watch the entire episode on Yo...
• How to position your brand to increase sales 09.03.2024 4хв

  If your marketing strategy isn't working, you may be going to broad. There's a common mistake a lot of brands make, they try to appeal to everyone. And when you try to appeal to everyone, you actually reach no-one. This episode breaks down how to take the attributes of your product or service, and tailor them to the specific demo you're trying to reach.
• The key to unlocking profits when marketing your business 05.03.2024 7хв

  Are you struggling with generating revenue? Do you understand the metrics behind profitability? Knowing your customer acquisition cost vs the lifetime value of that customer will help you understand the path to profits. It'll also help you learn whether a campaign is doomed from the beginning. The CAC to LTV ratio changes based on the industry. We'll break down 3 examples. 1. Businesses with a good chance of repeat purchases. 2. Business with a high chance of repea...
• How to grow your business in 2024 01.03.2024 9хв

  Business is going back to basics. Social advertising and pixel changes combined with higher CPMs are making marketing fundamentals a priority. In this episode we run through the three stages of growing a business in 2024. If you want to get the visuals to this episode, check it out on YouTube: https://www.youtube.com/watch?v=MN-KAq48rBw&t=98s
• Is SEO dead in 2023? 05.09.2023 7хв

  SEO isn't dead, but it's changed and you should rethink whether it's a viable strategy for your business. Ultimately, your goal is conquer search, not SEO. That means you need to think through whether Google ads or SEO is the best way to do so. I'll break down where and when to invest in SEO, and the three rules behind determining whether SEO is right for you.
• The business trap that many startups fall in to 16.08.2023 6хв

  Too many entrepreneurs spend way too much time on the wrong aspects of growing a company. This leads to wastage and ultimately failure. Knowing what to focus on and what isn't actually that important is key to success. In this episode we'll break down where to focus your energy, and what to avoid.
• How to build hype before launching a business or product 07.08.2023 8хв

  Great brands know how to build hype before launching new products, but you can too. We'll explore how companies like Apple and Tesla strategically build hype that leads to massive sales, and how you can do so too.