Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

The 3 Conversations Your LinkedIn Strategy Is Missing 16.08.2026 14хв

Most B2B LinkedIn strategies are built entirely inside the marketing team. Goals, content plan, execution, reporting — all one department. It works, until you realise the people who actually talk to buyers were never in the room.In this episode, LinkedIn Company Page expert Michelle J Raymond breaks down the three conversations that separate a LinkedIn strategy built on assumptions from one built on real buyer intelligence — plus the specific questions to ask in each.What you'll learn:Why a LinkedIn strategy built by marketing alone is only half a strategyThe questions to ask your sales team about buyer objections and languageWhat customer interviews reveal that internal research never willHow regional and global teams stop competing and start compoundingHow to turn what you hear into Company Page content pillarsTimestamps00:00 — Why marketing alone can't build a LinkedIn strategy 02:15 — What to ask your sales team about buyers 06:20 — Customer research questions that sharpen your content 11:50 — Aligning regional and global LinkedIn teams 14:20 — Turning insights into LinkedIn content pillars 18:15 — The Power of Two behind better strategyBetter LinkedIn strategy starts with better conversations. Talk to sales, talk to customers, talk across the business — then build the strategy.CONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callB2B Growth Co newsletter

They Broke Their LinkedIn Company Page on Purpose — And It Worked 05.08.2026 29хв

Most LinkedIn Company Pages feel like an empty office lobby — beautifully vacuumed, nobody there. Manychat decided to break theirs. In public. On purpose.Ashley Sava, Content Marketing Manager and self-described content anarchist, took over the Manychat LinkedIn Company Page and announced it wasn't going to behave like a Company Page anymore. Three months later: thousands of new followers, creators voluntarily returning to the Page, and other brands screenshotting it as the example to copy.In this episode, Ashley shares how she won the internal argument, why commenting matters more than publishing, and the one metric she cares about that LinkedIn analytics doesn't measure.Key moments in this episode - 00:00 – Meet Ashley Sava, the content anarchist behind the Manychat Page03:31 – Why most Company Pages feel like an empty office lobby04:45 – Who actually owns your LinkedIn Page07:05 – The metric Ashley cares about most12:17 – Changing the Manychat strategy17:16 – Company Page Commenting as strategy21:02 – The LinkedIn jail moment22:31 – What the Company Page delivered for the business26:13 – How to get buy-in to change a boring Company PageConnect with Ashley Sava on LinkedInFollow the Manychat Company Page on LinkedInCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callB2B Growth Co newsletter

The Reality of Launching LinkedIn Employee Advocacy (Jen Roth - JLL) 02.08.2026 29хв

Employee advocacy looks simple from the outside. Building it inside a global organisation is another story.Jen Roth, Senior Manager of Global Social Media at JLL, joins Michelle J Raymond to share the reality of launching a global LinkedIn employee advocacy program. They discuss leadership buy-in, internal partnerships, employee adoption, Company Page strategy and how to decide whether content should come from the brand, an employee or both.Key moments in this episode - 00:00 Meet Jen Roth from JLL01:40 Where to start with global social media strategy03:24 What employee advocacy needs before launch04:00 Why leadership buy-in matters05:42 Building a connected social media ecosystem07:12 Why you shouldn’t force employee participation08:12 Using technology to reduce barriers12:20 Supporting the employees in the middle14:18 Why people follow employees over Company Pages17:24 Company Page content versus employee content19:16 Bringing offline expertise into the LinkedIn feed20:34 Using data to manage content requests23:24 Setting boundaries and prioritising at scale27:20 The LinkedIn Company Page analytics Jen wantsCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callB2B Growth Co newsletterCONNECT WITH JEN ROTHJen Roth on LinkedIn#EmployeeAdvocacy #LinkedInStrategy #B2BMarketing

Is Your LinkedIn Company Page Set Up for B2B Buyers? 16.07.2026 16хв

Most LinkedIn Company Pages are built to describe the business. The best ones help buyers decide whether they want to do business with you.In this episode of Social Media for B2B Growth, Michelle J Raymond explains why B2B marketers should stop viewing their LinkedIn Company Page through the eyes of the business and start seeing it through the eyes of their buyers.You'll learn why Company Pages still influence the B2B buying journey, what buyers are really looking for and why improving your Page setup often has a bigger impact than posting more content.In this episode00:00 Why your LinkedIn Company Page may look better to your marketing team than your buyers02:10 Why LinkedIn Company Pages still influence B2B buying decisions04:45 The biggest mistake marketers make when setting up a LinkedIn Company Page07:05 What B2B buyers are actually looking for09:35 How clarity, relevance and trust build buyer confidence12:05 Why every LinkedIn Company Page needs a clear next step13:05 Take Michelle's free LinkedIn Company Page 10-Second Test15:00 Why posting more won't fix the wrong LinkedIn Company Page strategyResources• Read the LinkedIn Company Page 10-Second Testhttps://b2bgrowthco.com/linkedin-company-page-10-second-test/• Connect with Michelle J Raymond on LinkedIn for more practical B2B LinkedIn strategies.https://www.linkedin.com/in/michellejraymond/If you're responsible for a LinkedIn Company Page and want to improve brand awareness, build trust with buyers and support demand generation, this episode will help you build stronger foundations before you create your next post.#LinkedInCompanyPages #LinkedIn #B2BMarketing

Why Posting More Won't Fix Your LinkedIn Company Page 02.07.2026 12хв

Is your LinkedIn Company Page helping your business grow, or are you just posting and hoping for the best?Many B2B marketers are losing confidence in their LinkedIn Company Page. Organic reach is down, engagement is unpredictable, and every week there's another opinion about what you "should" be doing.In this episode of Social Media for B2B Growth, Michelle J Raymond explains why so many marketers are second-guessing their LinkedIn strategy and why the answer isn't posting more content. It's building stronger foundations.If your LinkedIn Company Page feels like it's lost direction, this episode will help you step back, refocus and regain confidence.Key moments in this episode - 00:46 Why so many B2B marketers are losing confidence in their LinkedIn Company Page02:00 The warning signs your LinkedIn Company Page strategy is off track04:08 The simple checklist every Company Page admin should review07:28 Is your LinkedIn Company Page really set up for buyers?10:11 What confident LinkedIn Company Pages do differentlyCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callB2B Growth Co newsletter#LinkedInCompanyPage #LinkedInB2BMarketing

The LinkedIn Newsletter Gold Rush Is Going to Backfire (Here's How to Get It Right) 23.06.2026 20хв

LinkedIn newsletters are having another gold rush, driven by the hype around AI citations. But starting one without a clear strategy can damage your B2B brand more than it helps.In this episode, Michelle J Raymond shares the biggest LinkedIn newsletter mistakes brands make and what it takes to build one that people actually want to read, remember, and subscribe to.https://b2bgrowthco.com/linkedin-newsletter-growth-lab/Key moments in this episode - 00:00 LinkedIn newsletters, AI citations and the current gold rush02:20 Why LinkedIn newsletters are back in focus for B2B brands03:50 The ghost town newsletter mistake that damages trust05:10 Why every LinkedIn newsletter needs a clear promise06:00 Lazy LinkedIn newsletter strategy06:35 The LinkedIn Company Page bulletin board problem08:15 Why relevance matters more than subscriber count10:57 How to create a LinkedIn newsletter people want to read17:18 LinkedIn newsletter analytics B2B marketers should measureCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callB2B Growth Co newsletter#LinkedIn #LinkedInNewsletters #LinkedinB2BMarketing

10 NEW LinkedIn Features Ranked Honestly (2026) 17.06.2026 24хв

LinkedIn has rolled out a bunch of new features in 2026, but which ones are actually worth paying attention to? In this episode, LinkedIn B2B expert Michelle J Raymond ranks 10 new LinkedIn features from “who cares?” to “this has my attention”, including AI-powered feed recommendations, post performance insights, video feed updates, Creator Marketplace, verification filters, GIFs, post boosting and more. If you use LinkedIn for B2B marketing, Company Page growth or employee advocacy, this episode will help you stay focused on the updates that matter most.Key moments in this episode - 00:00 LinkedIn features ranked honestly00:30 LinkedIn updates worth paying attention to in 202601:18 LinkedIn puzzle game Wend02:22 LinkedIn mobile post boosting03:24 LinkedIn verification filters05:13 LinkedIn limiting AI slop07:10 LinkedIn Creator Marketplace09:21 LinkedIn video feed in Australia, UK and Canada12:33 LinkedIn consultant booking and payment links14:25 LinkedIn GIFs in comments15:40 LinkedIn post performance insights18:03 LinkedIn AI-powered feed recommendations22:11 LinkedIn strategy beats chasing new featuresCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callB2B Growth Co newsletter#LinkedIn2026 #LinkedInNewFeatures #LinkedInB2BMarketing

How Global B2B Brands Balance Company Pages, Paid, Organic and Employee Advocacy 10.06.2026 31хв

How do global B2B brands balance LinkedIn Company Pages, paid social, organic content and employee advocacy? In this episode of Social Media for B2B Growth, Michelle J Raymond speaks with Molly Hopkins, Associate Director of Social Media at CBRE, about what it takes to manage LinkedIn strategy inside a large global B2B organisation.Molly shares practical lessons on treating social media as an ecosystem, supporting executives and employees, managing multiple Company Pages, and deciding when content belongs on the brand Page versus a personal profile.Key moments in this episode:00:00 – Introduction01:45 – What a global B2B social media role really involves04:45 – Why clear processes matter for social media teams06:55 – How paid, organic, executive and employee content work together09:35 – A practical tiered approach to employee advocacy13:20 – Why you can’t force employees to post on LinkedIn18:25 – Why LinkedIn Company Pages are not dying21:35 – Managing 150+ LinkedIn Company Pages globally23:35 – Why personal profiles can drive more clicks than Company PagesABOUT MICHELLE J RAYMONDMichelle J Raymond is a globally recognised LinkedIn Company Page strategist, trainer, speaker and founder of B2B Growth Co. She helps B2B organisations use LinkedIn Company Pages, employee advocacy and social selling to build trust, visibility and business growth.CONNECT WITH MICHELLELinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Subscribe to my newsletter: https://b2bgrowthco.com/newsletter/CONNECT WITH MOLLY HOPKINSLinkedIn: https://www.linkedin.com/in/molly-hopkins/LinkedIn CBRE Company Page: https://www.linkedin.com/company/cbre/

Why Employee Advocacy Fails on LinkedIn (And What to Do Instead) 03.06.2026 32хв

Employee advocacy is more than asking your team to share company posts on LinkedIn.For B2B organisations, the real opportunity is using employee advocacy, LinkedIn Company Pages and social media strategy to build trust before buyers are ready to speak to sales.In this episode of Social Media for B2B Growth, Michelle J Raymond is joined by Colin Day from Oktopost to explore why B2B brands need to move beyond content distribution and start treating social media as part of their go-to-market strategy.If your employee advocacy programme is focused only on more reach, more shares or more impressions, you’re missing the bigger picture. Your Company Page builds brand credibility, but your employees bring the human voice, expertise and context that B2B buyers trust.Timestamps00:00 Introduction to employee advocacy with Colin Day02:18 Why social media is now go-to-market infrastructure05:15 Why B2B brands need to stop broadcasting10:15 The problem with treating advocacy as distribution15:15 How employee advocacy builds trust before sales22:30 Why your LinkedIn Company Page still matters26:30 Measuring employee advocacy beyond vanity metricsConnect with Michelle J RaymondLinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.comSubscribe to the B2B Growth Co newsletterConnect with Colin DayLinkedIn: https://www.linkedin.com/in/daycolin/Oktopost: https://www.oktopost.com

Why Your B2B Marketing Isn’t Building Buyer Trust (Insights from The B2B Institute) 27.05.2026 32хв

Why is your B2B marketing reaching buyers but still not building enough trust to move them forward?In this episode, Michelle J Raymond speaks with Vita Molis from The B2B Institute about the credibility gap facing B2B brands. They explore why B2B buying journeys are getting longer, why more deals are stalling, and why reach alone is not enough to create buyer confidence.This episode is for B2B marketers who want to understand why their LinkedIn content, brand activity, and demand-generation efforts may not be converting into pipeline, and what they can do to build buyer trust before sales ever get involved.Key moments in this episode - 00:00 - Why B2B marketers need better research, not more trends02:00 - The B2B credibility gap and why reach is not enough03:15 - Why 40% of B2B deals stall before closing05:30 - Why marketers need to influence the whole buying committee07:30 - Are B2B creators becoming the new demand engine?09:00 - The credibility stack: brand, employees, customers and creators13:00 - The employee advocacy opportunity for B2B brands19:20 - Is video becoming the new language of B2B marketing?24:20 - What smart B2B marketers should do in 202631:10 - New B2B Institute research to watch: The Credibility CodeConnect with Vita Molis on LinkedInCheck out The B2B Institute researchCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletter#LinkedIn #B2BMarketing

500K LinkedIn Followers: What Actually Grew This Company Page 19.05.2026 30хв

LinkedIn Company Pages are supposedly dead. So how did AtkinsRéalis grow more than 500,000 followers in under two years?Michelle J Raymond sits down with Holly Kerr (Global Social Media Lead - AtkinsRéalis) to unpack what actually drove the growth, why posting less became part of the strategy, and how employee advocacy evolved into something much bigger than a marketing tactic.This is a practical conversation about what it really takes to grow a modern B2B LinkedIn Company Page in 2026.Key moments in this episode - 00:00 Why this LinkedIn growth story matters01:20 Holly Kerr’s role at AtkinsRéalis04:45 What actually grew the Company Page06:40 Why they reduced Company Page posting frequency08:00 Building a LinkedIn Page worth following10:30 Testing LinkedIn content creation without fear14:30 Employee advocacy at scale19:30 Managing competing business requests21:00 The problem with event posts on LinkedIn25:50 Biggest lesson from the journey28:30 LinkedIn newsletter insightsCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterConnect with Holly Kerr on LinkedInFollow the AtkinsRéalis Company Page#LinkedInCompanyPage #LinkedInB2B #B2BMarketing

Stop Using AI for B2B Marketing on LinkedIn Until You Fix This First 11.05.2026 18хв

What actually matters in B2B marketing right now?After attending Social Media Marketing World and AI Business World 2026, Michelle J Raymond shares the biggest lessons B2B marketers need to hear about AI, LinkedIn, strategy, thought leadership and why clarity matters more than ever.Because after seeing all the AI tools, demos and hype, Michelle came to one conclusion:AI won’t save bad marketing.In fact, it might expose it even faster.Why strategy matters more in the AI era -The problem with scaling average contentWhy LinkedIn now rewards expertise and clarityThe growing pressure on B2B marketing teamsWhy human perspective and original thinking matter moreHow to avoid burnout while adopting AI toolsThe role of Company Pages and employee advocacy in 2026Why most AI tools are accelerators, not replacementsIf you’re a B2B marketer trying to keep up with AI, LinkedIn changes, content demands and constant pressure to do more, this episode will help you refocus on what actually moves results.Key moments in this episode - 00:00 Why AI won’t save bad marketing01:00 Inside Social Media Marketing World 202603:05 Why strategy matters more than ever04:25 LinkedIn’s shift towards expertise and clarity06:06 AI tools are accelerators, not replacements09:30 Why human perspective matters more in B2B marketing12:31 AI overwhelm and burnout for marketing teams15:12 The biggest lesson from SMMW26: back to fundamentalsCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletter#LinkedInMarketing #B2BMarketing #SMMW26

LinkedIn's Algorithm Didn't Kill Company Pages. Marketers Did... 22.04.2026 16хв

Another article is doing the rounds saying LinkedIn's algorithm killed Company Pages.It didn’t. Marketers did.In this episode, Michelle J Raymond breaks down why LinkedIn Company Pages are not dead, why most B2B marketing and corporate social teams are using them the wrong way, and what actually drives results today.This isn’t about chasing impressions or blaming the LinkedIn algorithm. It’s about understanding the real role of your Company Page and how it supports your broader LinkedIn and B2B marketing strategy.You’ll also hear why ManyChat’s LinkedIn Company Page approach is working—and what you can learn to improve your own Page strategy.If you’re managing a LinkedIn Company Page, leading corporate social, or responsible for B2B marketing, this episode will challenge how you think about Pages.Key moments in this episode - 00:00 LinkedIn didn’t kill Company Pages 01:00 The article and why it’s wrong 02:00 Pages vs profiles on LinkedIn 03:00 Why Company Pages still matter 04:00 The real problem with Page content 05:30 How Pages become “bulletin boards” 06:30 ManyChat throws out the rule book 07:30 What ManyChat is doing differently 08:30 Why this strategy works on LinkedIn 09:30 The reality for social media managers 10:30 You don’t need to be “fun” to stand out 11:30 How to build a strong point of view 12:30 Using comments as a Page strategy 13:30 Why most LinkedIn Pages feel boring 14:30 Page advocacy and taking risks 15:30 Final thoughts on LinkedIn Company PagesCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletter#LinkedIn #B2BMarketing #LinkedInCompanyPages

Why Your LinkedIn Profile Matters More Than Your Posts (2026 Update) 10.04.2026 20хв

Most B2B marketers focus on what to post on LinkedIn. But in 2026, your LinkedIn profile matters more than your posts.With changes to the LinkedIn feed, AI visibility, and how expertise is interpreted, your profile is now the clearest signal of what you’re known for — not your content.If LinkedIn can’t understand who you are, it can’t confidently recommend you.In this episode, Michelle J Raymond breaks down:What’s changed on LinkedInWhy profiles now drive visibility and reachHow to fix your profile so your content actually worksIf your results feel inconsistent, don’t post more. Start here.Key moments in this episode - 00:00 Would LinkedIn get you right in one sentence?01:00 What’s changed on LinkedIn03:00 From connections to expertise05:00 Why profiles matter more than posts06:30 Posts vs profile explained08:30 Why posting more isn’t the answer11:00 Get clear on who you’re for12:30 What are you known for?14:30 Consistency between profile and content17:30 Why proof and credibility matter19:00 Fix this before you post againCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletter#LinkedIn #B2BMarketing #LinkedInProfile

Why Most B2B Content Never Gets Used 08.04.2026 29хв

Most B2B marketing content doesn’t fail because it’s bad. It fails because no one ever sees or uses it. In this episode, Michelle J Raymond is joined by Lee Densmer to break down the real problem behind content waste in B2B marketing — and how to fix it with a smarter content strategy.You’ll learn why even high-quality content gets ignored, how misalignment between sales and marketing creates wasted effort, and what it takes to build a content system that actually drives visibility, engagement and business results.If you’re relying on LinkedIn, content marketing or employee advocacy to grow your brand, this episode will help you stop creating more — and start using what you already have.Key moments in this episode - 00:00 Why most B2B content gets wasted01:30 What content waste actually looks like04:00 Why good content still fails06:30 Fixing sales and marketing misalignment09:00 Repurposing content across channels18:00 What a strong content system looks like24:00 Where to start fixing your strategyCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletter#LinkedIn #ContentMarketing #B2BMarketing

Fix Your LinkedIn Company Page: 3 Mistakes to Avoid 02.04.2026 12хв

Most LinkedIn Company Pages don’t fail because of the algorithm. They fail because they drift away from strategy. In this episode, Michelle J Raymond breaks down the three most common types of LinkedIn Company Pages she sees in audits and exactly what to fix first.From neglected “ghost town” pages to internal newsletter overload and product-heavy content that no one remembers, this is a practical, no-fluff guide to getting your Page back on track.If your content feels off, your results aren’t where they should be, or you’re constantly pulled in different directions internally, this episode will help you refocus on what actually works.Key moments in this episode - 00:00 Fix your LinkedIn Company Page fast02:35 Ghost Town Company Page04:45 Internal Newsletter Company Page07:37 Product Dump Company Page10:22 Bringing it all together11:10 Final advice & next stepsCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260331_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1#LinkedIn #CompanyPages #B2BMarketing2026

LinkedIn Just Changed It's Home Feed (This Changes Everything) 24.03.2026 19хв

On LinkedIn, it’s not about who you know anymore — it’s about what you’re known for. LinkedIn’s home feed has changed how content is distributed, and if you get this right, it’s a huge opportunity for your brand.Key moments in this episode - 00:00 LinkedIn’s feed has changed (March 2026)02:00 The biggest shift in the LinkedIn Home Feed04:00 How LinkedIn now reads your behaviour over time06:30 LinkedIn Home Feed for LinkedIn users08:30 LinkedIn Home Feed for Company Pages11:00 Why clarity beats volume on LinkedIn13:00 Practical ways to take advantage of the new feed17:00 Strategy wins againWhat You'll LearnHow LinkedIn’s feed now matches content to professional interestsWhy your behaviour is shaping what LinkedIn shows youWhat this means for your LinkedIn profile and Company PageHow to create content the algorithm can understand and distributeWhy clarity, consistency and expertise matter more than everSimple ways to train the feed to work in your favourCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260324_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1#LinkedIn #B2BMarketing #LinkedInNewFeature

Employee Advocacy vs Engagement Pods: What’s Real on LinkedIn? 18.03.2026 18хв

Is employee advocacy just an engagement pod with a company logo? In this episode, Michelle J Raymond breaks down a growing debate on LinkedIn: when teams coordinate engagement through tools like Slack, is that smart marketing or artificial amplification?You’ll learn the difference between engagement pods, employee advocacy and internal content amplification, and why the real issue isn’t the tactic — it’s the intent behind it.If you’re a B2B marketer, business leader or social media manager trying to build a LinkedIn strategy that actually drives results, this episode will help you understand where to draw the line.Key moments in this episode - 00:00 Employee Advocacy or Pod03:20 What Engagement Pods Are05:58 Employee Advocacy Defined08:11 Slack Swarm Debate10:19 Where I Draw the Line13:55 Zooming Out to Goals15:38 Employee Advocacy Reality Check17:23 Final TakeawaysCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260317_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1#EmployeAdvocacy #LinkedIn #B2BMarketing

How to Get Your B2B Brand Cited by LLMs Using LinkedIn (Without Falling for the Hype) 12.03.2026 18хв

LinkedIn is now the most cited domain in AI tools like ChatGPT, Perplexity, and Google AI Mode — but does that mean your LinkedIn content is getting cited? Not necessarily.In this episode, Michelle J Raymond cuts through the noise and breaks down what the latest research actually says about LinkedIn and AI citations, so B2B marketers and businesses can make smarter decisions about where to focus their energy.Key moments in this episode - 00:00 LinkedIn AI citations — what's the real story?01:30 Two LinkedIn AI research studies you need to know03:00 LinkedIn is cited (but here's the catch)05:00 Not all LinkedIn content performs the same06:30 Why LinkedIn Company Pages outperform profiles08:00 The 3 fundamentals AI needs to cite your brand11:00 Practical tips to boost your LinkedIn AI visibility13:30 How to check if your LinkedIn content is indexedFind all the details in this week's newsletterCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260310_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1

Why Most Corporate LinkedIn Strategies Underperform | B2B Marketing Lessons 05.03.2026 31хв

Most corporate LinkedIn strategies underperform because social teams are brought in too late.In this episode, Michelle J Raymond speaks with Melissa Dawson from WD about what high-performing corporate social on LinkedIn actually looks like inside large organisations. They explore why treating social media as a distribution channel rather than a strategic partner limits results.Topics include corporate social strategy, LinkedIn marketing for B2B, employee advocacy, organic and paid LinkedIn strategies, and how marketing teams can better align campaigns with social from the start.Key moments in this episode - 00:00 – Why corporate LinkedIn strategies underperform 01:05 – Defining high-performing corporate social in B2B 03:10 – Why brand impact matters more than leads 06:20 – Why creative and message drive campaign success 10:35 – The “just post this” problem for social teams 13:05 – Why trade show social posts usually fail 18:45 – Employee advocacy and LinkedIn visibility 20:30 – Combining organic and paid LinkedIn strategiesCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260303_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1