NLP MasterCLASS

Episode 22 - Harnessing Prosperity: A Journey through NLP and Universal Laws 01.06.2026 1год 7хв

Business Alchemy Retreat, Membership Updates & NLP Tools to Handle News Stress | Steve Crabb & Tina TaylorSteve Crabb and Tina Taylor discuss a UK heat wave, share updates on their July 1–3 Glastonbury Business Alchemy retreat at Chalice Well (with limited places), and describe outcomes from their Prosperity Mission, including a past student increasing dog-training income to over £1,000 per month. They address hesitation and scarcity mindset around investing in change, invite viewers to join their newsletter and Student Dojo at nlp-masterclass.co.uk, and clarify the difference between the free Student Dojo and the paid Secret Agents of Change membership for coaches, therapists, and consultants, reopening this weekend. They promote next week’s quarterly Zoom masterclass with Kay introducing the Happy Brain Model and explain access via a promo code for members. In the Q&A, they offer strategies to reduce negative media impact (remove triggers, disassociate, use humor, examine underlying needs), advise on six-step reframing without requiring conscious solutions, discuss book-leveraging via market research and reviews, suggest options for renting therapy rooms, and outline an approach to staff wellbeing consulting using confidential HSE-style audits, before/after measurement, and monetizing absenteeism and presenteeism.00:00 Weather Banter Opener00:50 Glastonbury Retreat Details02:39 Prosperity Mission Success04:20 Hesitation And Scarcity07:34 Newsletter And Signup09:37 Membership Sites Explained14:53 Next Zoom Masterclass17:26 Tech Clarifications And Jokes19:45 Marco News Mood Question25:16 Detaching From Bad News28:58 Tina COVID And Mindset30:37 Chained Stress Triggers33:09 News and Sensationalism34:06 Unconscious Solutions IMR37:09 Amnesia and Integration38:30 Leveraging a Book Asset41:21 Book Market Research44:56 Finding Office Space47:53 Creative Room Rental Deals53:06 Workplace Wellbeing Strategy56:50 Measuring Impact and ROI01:04:25 Pricing and Cost Framing01:06:44 Closing and Next Steps

Episode 21 - "Reframing Mastery: Turning Limitations into Strengths" 01.05.2026 1год 14хв

Reframing Mastery Practice Group: Suggestion in Trance, Limiting Beliefs & Humorous Reframes (Steve Crabb & Tina Taylor)Steve Crabb and Tina Taylor host a live practice group focused on reframing mastery, beginning with global attendee check-ins and Steve’s upcoming trip to Crete amid an earthquake and tsunami warning used as a warm-up reframe. Steve asks, “What is the purpose of suggestion in trance?” and frames it as bypassing conscious limitations to evoke potential and create better mental maps, citing Erickson’s view of suggestibility as receiving impulses and the mind’s idio-plastic ability to change. He guides an ecological reframing exercise: identify a limiting belief, trace its origins and positive intention, uncover secondary gains, consider future costs, and generate alternative perspectives and options (requisite variety). Tina then teaches reframing with humor and respectful teasing, shares examples (including charging for “tea and biscuits,” smoking/weight-loss reframes, and a spider phobia breakthrough), and participants practice in small groups, reporting insights and shifts afterward.00:00 Welcome and Roll Call01:31 Holiday Prep and Tsunami Jokes04:50 Theme Introduction Reframing Mastery05:38 Big Question Suggestion in Trance08:39 Maps of Reality and Suggestibility12:41 Eliciting Goals and Listening Deeply15:24 Limitations and Willingness to Change19:22 Guided Ecological Reframing Exercise27:35 Requisite Variety and New Options32:15 Debrief Insights and Blog Mention34:54 Tina on Reframing with Humor41:12 Rapport Teasing and Client Change43:31 Tea and Biscuit Pricing46:31 Smoking Limitation Reframe48:56 Spider Phobia Breakthrough53:02 Group Reframe Exercise55:09 Practice Debrief Insights01:00:35 Live Reframes on Mic01:11:05 Perfectionism and Next Steps01:11:35 Feedback and Farewell

Episode 20 - Navigating Change: From Everyday Phobias to Life Transformations 01.04.2026 1год 7хв

Live Q&A: Supporting LGBTQ+ Clients, Marketing Your Change Work, Networking ROI, Hypnobirthing vs Painless Childbirth & Phobia BreakthroughsSteve and Tina host a live-streamed Q&A and share updates from their day-to-day lives before answering emailed questions, mainly from their Secret Agents Change membership. The month’s theme is relationships and gender, based on an interview Tina held with Gloria Hammett and trans woman Dr. Wendy Peters about how NLP coaches and hypnotherapists can best support trans and LGBTQ+ clients, emphasizing confidence, self-esteem, handling bullying, and avoiding imposing the practitioner’s map while listening for modal operators and influences from family and peers. They discuss young people identifying as trans, the possibility of body dysmorphia in some cases, and the importance of sticking to NLP change processes, well-formed outcomes, and ecology checks. They address marketing and referrals: many people don’t understand NLP/hypnosis and may avoid “mental health” language due to stigma, so practitioners should focus messaging on client benefits, demonstrate change work rather than explain it, and double down on what already produces referrals. They answer a case-related question about supporting a Muslim client navigating cultural identity, arranged marriage/divorce, and relationship expectations, again highlighting process-based coaching, clean questioning, logical levels, and ecology. Steve shares mixed experiences with formal paid networking groups—some low return and overly sales-driven, others collaborative and effective—stressing the value of presenting and giving audiences a “wow” demo, including a standout LinkedIn entrepreneurs event that led to significant work and a Sky TV opportunity. Tina answers questions about her painless childbirth work, noting her book is now available in French, differentiating her NLP/hypnotherapy-based approach from the Hypnobirthing franchise’s scripted model, and explaining how she positions her offer. They also discuss transitioning from employment to self-employment, exploring security values, readiness, and business skills, with Tina sharing how she left a banking role and scaled rates. Finally, they cover a claustrophobia case where progress is made but the young client isn’t following instructions, linking resistance to secondary gain and missed ecology issues, and preview a fears/phobias demo in an upcoming practitioner training. They close by promoting upcoming trainings and a three-day Business Alchemy event in Glastonbury with planned activities at Chalice Well.00:00 Going Live Setup01:10 Sunshine Small Talk01:46 Tina’s Turkey Tale03:18 Teenage Grandsons Update05:19 Eurovision Banter06:05 Membership Q&A Intro06:57 Coaching Gender Issues11:15 Don’t Impose Your Map13:42 Youth Transition Stories20:30 Marketing Pitch Advice27:27 Culture Identity in Relationships33:17 Networking Reciprocity Question34:20 Networking Mixed Results37:07 Best Groups Demonstrate37:40 Speaker Wow Moments40:15 Breakfast Clubs Authority44:25 Niche Versus Franchise50:34 Differentiate Your Offer53:16 Quitting Job Security57:42 Phobia Client Compliance01:02:47 Ecology Checks Upfront01:05:24 Wrap Up And Events

Episode 19 - From Helplessness to Healing: Strategies for Effective Coaching 01.03.2026 1год 1хв

From Helplessness to Healing: Strategies for Effective CoachingSteve and Tina go live to answer audience questions about coaching, therapy, and building a practice. They discuss giving clients “hope” as a way to create a crack in learned helplessness, focusing less on semantics and more on getting clients curious, playful, and willing to try something different, including occasional provocative approaches. They share examples of rapid change work, including a client who stopped drinking after a session, and how stage fright can be addressed using anchors, submodalities, and deep trance identification (DTI), with stories involving rock musicians and actors. They explain handling clients who bring a long list of issues by prioritizing, looking for connected root issues, and aiming for quick wins while setting realistic expectations about session length. Business and marketing topics include generating more inquiries through structured referral strategies, using a collaborative sales conversation process to prevent end-of-call objections (including ensuring decision-makers are present), and challenges of selling workplace wellbeing services in the UK, emphasizing ROI and supporting mental health first aiders/champions. They also cover working with children’s limited diets by training parents, and hoarding by identifying counterexamples and strategies without starting with home visits. The episode closes with updates on upcoming books, travel and trainings, a Mindvalley hypnosis course recording in Estonia, a webinar on hypnotic anesthesia from Italy, and invitations to a July Business Alchemy retreat in Glastonbury and an upcoming London practitioner training.00:00 Going Live Banter01:16 Updates Books Travel Courses04:03 Client Hope Learned Helplessness12:13 Provocative Hope Reframe13:58 Stage Fright Anchors DTI20:23 Actors Anxiety Role Switching26:24 Getting More Client Inquiries28:50 Selling Without Fear29:06 Collaborative Conversation Framework30:52 Decision Maker Commitment Question31:42 Handling Objections Through Process34:13 Kids Food Issues Train Parents38:47 Hoarding Cases Avoid Home Visits44:01 Workplace Wellbeing Pitching ROI53:22 Choosing What To Treat First59:42 Wrap Up Events And Goodbye

Episode 18 - Secrets to Success: From Training to Transformation 04.02.2026 1год

Navigating NLP, Networking, and Personal Development on St. Patty's DayIn this engaging episode, Tina and Steve connect virtually across the globe, with Tina in Orlando, Florida, and Steve in Surrey, UK, as they celebrate St. Patrick's Day. They discuss various topics including the impact of the past two years, the evolution and application of NLP (Neuro-Linguistic Programming), business growth strategies, and the importance of tailor-made approaches in coaching and therapy. They also answer community questions about best practices for referrals, effective networking, and working with clients experiencing trauma. Join them for an insightful conversation filled with practical advice, personal anecdotes, and reflections on their extensive experience in the field.00:00 Introduction and St. Patty's Day Greetings00:51 Reflections on Past Events and Changes02:14 Technological Challenges and Natural Disasters05:04 Current Training Environment and Attendees06:19 NLP's Global Reach and Historical Context09:56 Designing Your Bestselling Coaching Practice13:54 The Importance of Client-Centric Service24:24 Addressing Client Issues and Training Insights31:13 Best Practices in Hypnosis32:36 The Evolution of Coaching and Hypnotherapy33:40 The Importance of Continuous Learning36:28 Techniques for Trauma and Change Work46:58 Automated Emails and Efficient Systems49:43 Effective Networking and Referrals59:27 Concluding Thoughts and Upcoming Events

Episdoe 17 - On the Path to Prosperity: Building Teams and Minds 01.10.2025 1год 1хв

Welcome to 2022: Reflections, Resolutions & Insights from Owen's MasterclassIn this live broadcast, hosts welcome the New Year 2022 with excitement and discuss their hopes for the upcoming year. They reflect on Owen's recent masterclass about storytelling and the hero's journey, sharing personal takeaways and key insights. Additionally, they talk about the importance of live events, audience engagement, and the pros and cons of recording sessions. The hosts answer a variety of audience questions, from the importance of having a supportive team to strategies for assessing clients. The session concludes with a preview of upcoming events and initiatives, including a retreat in Glastonbury focused on prosperity and abundance.00:00 Starting the Live Stream00:35 New Year Excitement01:10 Technical Issues and Membership Perks01:37 Insights from Owen's Masterclass05:48 Upcoming Events and Guest Trainers10:27 Building and Valuing a Team20:35 Preparing for NLP Trainer's Training31:28 Storytelling Practice for Orlando32:40 Building Your Dream Support Team36:58 Session Design Tips46:10 Choosing the Right Clients58:36 Upcoming Events and Announcements

Episode 16 - Unlocking Potential: New Beginnings and Growth 01.09.2025 1год 1хв

In this engaging episode, the hosts kick off the new year discussing their excitement for 2022 and reflect on Owen’s masterclass on storytelling, diving into the hero’s journey framework. They emphasize the importance of live events, effective session design, and strategies for building a supportive team. With a focus on NLP techniques, they share personal anecdotes and tips for becoming a confident, skilled practitioner. This episode is a blend of practical advice, humor, and inspiration for anyone invested in personal and professional growth.00:00 Starting the Live Stream: Are We Really Live?00:38 New Year Excitement and Reflections01:13 Technical Issues and Membership Benefits01:40 Insights from Owen's Masterclass05:52 Upcoming Events and Guest Trainers10:23 Building and Valuing a Team20:32 Preparing for NLP Trainer's Training31:39 Discovering the Story Cube App32:44 Building Your Dream Support Team37:01 Session Design and Time Management46:14 Client Selection Strategies58:41 Upcoming Events and Announcements

Episode 15 - Fall, Get Up, and Ride Again: Navigating Life's Challenges with Laughter 01.08.2025 1год 6хв

In this episode of our NLP Facebook Live session, hosts Tina and Steve engage in a lively discussion covering a wide range of topics related to Neuro-Linguistic Programming (NLP). The video begins with technical difficulties and humorous anecdotes about matching hoodies, then transitions into more serious discussions. The hosts discuss the resurgence of old clients facing health fears unrelated to COVID-19 and the impact of social media and news on public anxiety. They also delve into the qualities valuable in both personal and professional life, emphasized by a viewer's question about curiosity and humor. Furthermore, they address the skepticism around NLP being a pseudoscience, suggesting practical ways to handle objections and emphasizing the importance of operational effectiveness. Marketing strategies and the importance of maintaining client engagement are also discussed, along with dealing with suggestions from professionals that may not be helpful. Finally, the episode wraps up with advice on how to inoculate against negative and unhelpful suggestions.00:00 Starting the Live Stream00:37 Matching Hoodies and Light Banter01:19 Reconnecting with Old Clients01:54 Health Fears and COVID-1902:44 Empathic Stress and Social Media04:34 Curiosity and Professional Qualities08:32 Humor and Playfulness in NLP12:40 Addressing NLP Skepticism19:55 The Importance of Pre-Framing30:07 Effective Demonstrations in NLP Training32:29 Dealing with Skeptical People34:13 Understanding Client Beliefs38:37 Effective Marketing Strategies45:16 Addressing Client Concerns53:08 NLP Presuppositions and Resources01:03:22 Final Thoughts and Upcoming Events

Episode 14 - Riding the Seasonal Wave: From Moons to Memories 01.07.2025 1год 5хв

In this episode, join Tina and Steve as they dive into various aspects of NLP (Neuro-Linguistic Programming) and discuss its applications in different contexts. They kick off with a casual conversation about global connections and share their personal experiences with the Hunter's Moon and Halloween. The duo moves on to address profound questions from viewers—including topics like repressed memories, creative use of NLP techniques, peak performance in coaching, and the distinction between an NLP practitioner and coach. Notably, Steve and Tina also share valuable insights on using NLP for healing and discuss the origin and relevance of basic NLP presuppositions. Whether you're a practitioner, coach, or someone curious about NLP, this episode offers a wealth of knowledge and practical advice to enhance your understanding and application of NLP techniques.00:00 Introduction and Greetings00:14 Discussing the Global Perspective00:41 Halloween and Planetary Influences02:16 Anticipation for the Holiday Season05:10 Addressing Client Inquiries06:46 Solution-Focused Therapy Approach13:42 Creative Applications of NLP21:37 Peak Performance and Personal Growth28:23 Handling Addictions and OCD36:33 Understanding Stress and Hair Loss37:38 The Role of the Unconscious Mind38:05 Client Case Studies and Stress Management40:16 Healing and Self-Hypnosis46:59 NLP and Decision Making50:14 Interpreting NLP Differently53:45 NLP Practitioner vs. NLP Coach56:25 Origins and Evolution of NLP Presuppositions01:04:05 Conclusion and Future Plans

Episode 13 - Life, Learning, and Letting Go: A Deep Dive 27.06.2025 1год 3хв

Episode 12 - Value Your Worth | Treating OCD and Trauma 27.03.2025 1год 3хв

Mastering Professional Communication & Client SuccessFrom our 2020 archive of a Facebook Live comes this gem packed with practical communication strategies for therapists, coaches, and consultants. Despite being from our vault, these insights remain very relevant today.This episode unpacks powerful techniques, including the AIDA framework for compelling introductions, the unique "Lamppost Technique" for confidently communicating your value, and the Client Certainty Framework for increasing conversion rates.We also explore deeper clinical insights, revealing the critical connection between trauma and OCD behaviors, and share our no-nonsense approach to client compliance that dramatically improves outcomes.Whether you're struggling with introducing yourself professionally, setting appropriate boundaries, or getting clients to follow through, this conversation delivers actionable strategies from seasoned practitioners who understand the real challenges of building a successful practice.

Episode 11 - Timelines | Meta Model 01.03.2025 1год 4хв

Join NLP Master Trainers Steve Crabb and Tina Taylor in this gem from our archives as they reunite post-lockdown for a refreshingly candid catch-up! Recorded during the pivotal moment when the world was reopening, this episode captures both the relief and uncertainty of transitioning times, making it incredibly relevant to today's ever-changing landscape.Between fits of laughter, we share stories from our first face-to-face training sessions (complete with elbow bump calibrations and sanitised handshake interrupts), while diving into powerful NLP timeline techniques that help navigate periods of transformation. From circular timelines to unusual past life regressions, this episode combines practical wisdom with the genuine joy of human connection.Whether you're facing personal challenges or professional shifts, these timeline strategies offer valuable perspectives for managing change confidently and clearly. They are a perfect blend of timeless NLP insights and playful banter that remains as applicable today as when they were first recorded.PS: The sound recording is a little bit glitchy :)PPS: The event promoted at the end is over so please don't search looking for tickets :)

Episode 10 - Wellformed Outcomes | Imposter Syndrome | NLP, NHR and DHE Comparison 18.01.2025 59хв

Welcome to the NLP MasterClass podcast, episode 10. In this episode, we're exploring three powerful themes that emerged from a recent NLP MasterCLASS Practice Group Q&A session. First, we'll dive into well-formed outcomes - the four essential conditions that create lasting change. We'll look at how stating goals positively, having the right resources, making outcomes testable through all senses, and ensuring ecological alignment work together to transform our clients' results. Next, we'll tackle the increasingly common challenge of imposter syndrome, especially relevant since the shift to online work. You'll hear a personal story from my visit to Michael Neal's house that changed my perspective on launching programs, and we'll explore how to transform self-doubt from a barrier into a catalyst for growth. Finally, we'll break down the synergy between three powerful methodologies: NLP, NHR, and DHE. I'll share my unique "Venn diagram" approach to combining these methods for maximum impact in your practice. We'll also explore some fascinating case studies, including one where well-formed outcome conditions revealed crucial insights that completely shifted the direction of therapy. So whether you're an NLP practitioner, coach, therapist, or change work professional, this episode will give you practical tools to enhance your practice and create more powerful results for your clients.

Episode 9 - Looking at things from anothers perspective - Perceptual Positions 08.09.2020 11хв

Title: Looking at things from another’s perspective By using perceptual positioning you can explore an event from a different perspective, this process enables you to step back from your own mental map and get a distance from any emotions attached to it. You can also use it to explore another’s map, gaining an insight into their thought processes. When you use the third position you can review a meeting/situation to gain insight into what happened, looking at it as onlooker. This is also a great position for becoming your own coach.

Episode 8 - Visualisation 04.08.2020 13хв

If I asked you to imagine a dog, just there in front of you. What kind of dog do you see? What colour is it? Can you see if from the front, back, side? Is it all one colour? Does it have any distinguishing marks? How clearly can you see it? Some people will see the dog perfectly, it will be clear and they will notice the colour, size and everything about the pouch. Others will have a very poor image and others will say they can’t see it. They will say no matter how hard they try they just can’t imagine it; they can’t see it! In this podcast Tina discusses Visualisation and give exercises to help improve your ability to visualise as well as increase your IQ.

Episode 7 - Anchoring 04.08.2020 11хв

Anchoring As we grow we learn to create shortcuts in our thinking, we associate actions and feelings to certain stimulus that we experience. In Psychological terms this is called stimulus response or operate conditioning. Everything within your experience could be classed as an anchor, the words your reading here are an anchor for an experience of understanding. Each word taking you through an unconscious process that enables you to interpret the words and find an understanding. In this podcast Tina discusses anchoring, how they are created and also gives you an exercise to learn how to create a positive anchor for yourself

Episode 6 - Changing the thought process 13.07.2020 10хв

Have you noticed that by changing the way that you frame an experience or a thought changes how it feels? This process is called reframing in NLP. This reframing is a psychological technique that consists of identifying and then changing the way situations, experiences, events, ideas, and/or emotions are viewed. You begin by identifying the behaviour or trait and then reframe it by pointing out any possible positive intentions. Finding an alternative meaning, this can then be followed by resolving any conflict as necessary.

Episode 5 - How Do You Think? - Part 2 05.05.2020 14хв

How Do You Think? - Part 2 As I ( Tina Taylor) mentioned in How Do You Think - Part 1, we represent things in our mind, using our 5 senses. The way that we do this creates how we feel and respond to the situations around us. As you become more aware of how you do this it makes it easier for you to change the way you think about something, changing the way that you respond to the situations around you. You can do this simply and easily with your language too. This is the basis of personal change work, how you can learn to help someone with anxiety and fear change how they feel.

Episode 4 How Do You Think? Part 1 05.05.2020 12хв

How Do You Think Part 1 Have you ever noticed yourself thinking and become aware of what’s happening inside your head; that you’ve been running pictures, scenes, moving images, sounds, talking, conversations, physical sensations and all whilst you’re in the middle of something else? These thought processes contribute to how we feel and respond to the world around us. By becoming aware of these processes and what you do inside your mind you have more control of how you think about things, and the way you respond to situations.

Episode 3 Rapport 04.05.2020 12хв

Rapport If you want to improve your ability to communicate effectively then it’s essential to learn about rapport. Rapport is about eliminating the differences between you and the person you are communicating with, it’s about being the same. By adopting characteristics of another person you can create a sense of connection, a feeling of mutuality of like. Wouldn’t it be fabulous to be able to create and break rapport as needed? This podcast explains how to connect, create rapport.