LEADERS IN SALES

Епізоди

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  Ep 74 - Shawn Green - The More You Automate, the More Your Leadership Has to Be Human 13.07.2026 1год

  Once AI handles the status updates and the deal prep, a sales leader is left with what software cannot touch: coaching the team, reading which deals are real, and the judgment a hard quarter turns on. Shawn Green, Go-to-Market Leader at Clario, treats AI as the latest in thirty years of technology shifts, only faster. His point is that AI does not shrink the sales leader's job, it concentrates it, taking the internal work no buyer ever sees and leaving the customer-facing work to a person. W...
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  Ep 73 - Joerg Klueckmann - The Courage to be Different: Why You Need More Creativity in Your Data-Driven Marketing Strategy 24.10.2023 47хв

  Has data-driven marketing killed creativity? In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more. You’ll learn: 1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing 2. How to ensure ROI on your marketing investments while leaving room for experim...
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  Ep 72 - Rodolfo Yiu - How Recharge's Head of Demand Generation Successfully Drives Pipeline for the Company 02.02.2023 49хв

  Driving demand for your company at every stage of your marketing funnel? Rodolfo shares how they do it at Recharge. In today's episode, Rodolfo Yiu, Head of Demand Generation at Recharge shares with Sammy, how he and his team keep their pipeline healthy and full. You’ll learn: 1. How Rodolfo drives demand on top, middle and bottom of funnel for Recharge 2. How Recharge is distributing its demand gen investments in paid search as a market leader 3. Why Rodolfo still regularly listens in ...
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  Ep 71 - Sebastian Baier - The New Way of B2B? - How Buynomics went after Billion Dollar Companies First Without Driving Aggressive Sales Tactics 22.12.2022 1год 15хв

  Out with the old, in with a $20B deal? Sometimes, not sticking to the known will skyrocket your B2B success: In Buynomics' case, going against "common wisdom" in B2B, helped them secure a huge enterprise customer – as a seed stage startup! Today, Sebastian Baier, Founder & MD at Buynomics, shares with Sammy how they did it. You’ll learn: 1. Why and how Buynomics successfully went after the biggest possible enterprise customer as a seed stage startup 2. How Buynomics closed a €13MM ...
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  Shortcast: How to Grow Your Business Using a 4-Part Content Marketing Framework – with Brendan Hufford 23.11.2022 9хв

  Is content marketing dead? These days, many businesses pump all their marketing budget into running ads. But are they getting better results than they would with organic growth strategies? In today’s shortcast-episode, Brendan Hufford, Founder at Growth Sprints, chats to Sammy about misconceptions in B2B marketing and how he grows SaaS companies using his 4-part content marketing framework. You’ll learn: 1. Brendan's 4-part content marketing framework that sees the most success 2. What ...
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  Ep 70 - Christian Kurtenbach - How Monta Leverages Ex-consultants to Drive Sales 17.11.2022 52хв

  Business environments are rapidly becoming more complex. Now, skill stacks that focus on deeper and more multidimensional thinking are becoming hot commodities in sales. But where are businesses finding salespeople with this unusual skill combination? Find out in today’s episode with our host Sammy and guest, Christian Kurtenbach, Director of Enterprise Sales at Monta. You’ll learn: 1. The advantage of being a consultant first and then moving into enterprise sales 2. How Christian levera...
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  Ep 69 - Pim Geurts - How to Build Your Own B2B Community 10.11.2022 1год 3хв

  The secret to B2B sales success? Promotional one-way communication won’t cut it with today’s ad-exhausted B2B customer. Instead, you need to start building and nurturing long-term, meaningful relationships. Find out how in today’s episode with Pim Geurts, Global Director of Strategic Alliances at o9 Solutions and our host, Sammy. You’ll learn: 1. What a B2B community is according to Pim 2. How to build your own B2B community 3. How to get your community members involved 4. The value o...
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  Ep 68 - Johannes Füß - 300% Wachstum in 1,5 Jahren: Das Erfolgsrezept der B2B Sales-Organisation von EGYM Wellpass 03.11.2022 1год 23хв

  Wie hat EGYM Wellpass mit ihrer B2B-Sales Mannschaft in 1,5 Jahren 300% Wachstum gemeistert? EGYM Wellpass' Sales-Organisation ist von 20 auf 100 Mitarbeiter gewachsen – und das trotz der unsicheren Aussicht in der Fitnessbranche während der Pandemie. Heute teilt Johannes Füß, Vice President Sales bei EGYM Wellpass, seine Erfahrungen, Best Practices und Erfolge mit Sammy. Das erwartet Dich: 1. Auf welche Erfolgsschlüssel das B2B Sales-Team von EGYM Wellpass setzt 2. Wie EGYM Wellpass...
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  Ep 67 - Michelle Pietsch - How to Build the Right Sales Team from Seed Stage to Series B 19.10.2022 1год 6хв

  Who are the people you need in your company for scaling from Seed Stage to Series B? Today's guest is part of the reason Datadog (1bn valuation), Drift (1bn valuation) and Dooly ($300m) scaled so fast! And now, Michelle Pietsch, Founding Partner at Minot Light Consulting, shares her best practices & insights with us. She chats with Sammy about her approach to building successful go-to-market strategies, and aligning teams to one goal. Here are 5 things you'll learn today: 1. How st...
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  Ep 66 - Shawn Green - How B2B Partnerships Create an Ecosystem of Value for Your Business 13.10.2022 1год 15хв

  When should you start building a B2B partnership ecosystem? Immediately! According to Shawn Green, Go-To-Market Advisor at Upflow and Chassi, there isn’t a better time to start finding key partners than the present. In today’s episode with Sammy, he explains how building a partner ecosystem from the start helps you score those crucial first customers for your startup. You’ll learn: 1. The right time to start building a partner ecosystem. 2. Shawn’s advice to anyone who wants to s...
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  Ep 65 - Carrie Kelly - How to Influence Your Whole Sales Pipeline with Marketing 29.09.2022 1год 5хв

  Take a guess. Who is the most important stakeholder in your marketing strategy? The answer is simple — it’s your customers! In today’s episode, Carrie Kelly, Chief Marketing Officer at Cyderes, explains how getting close to your customers will help you execute effective marketing interventions that really influence your sales pipeline. You’ll learn: 1. How to influence the sales pipeline with marketing 2. Which metrics you should track to measure the impact of your marketing strategy 3....
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  Ep 64 - Johanna Fagerstedt - From small startup to global scale-up – the keys to growth through marketing 18.08.2022 1год 7хв

  Marketing is not only a means to an end: It's the endgame. How does Quinyx leverage their marketing to build successful communities & drive growth? Johanna Fagerstedt, CMO at Quinyx, shares with Sammy, how they do it. What's in it for you: 1. Why marketing doesn’t stop after winning a customer 2. How Quinyx uses an annual community event to build thought leadership and create content 3. Best practices for setting up a successful community event 4. How Quinyx uses their "Custom...
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  Ep 63 - Massimo Pernicone - Driving Growth & Fueling Sales with the Right Sales Tools 11.08.2022 49хв

  Technology can bring the best out of you as a salesperson – If you let it. Today, our host Sammy is talking to Massimo Pernicone, Director at BTS, about how sales tools can help your B2B business grow. You'll learn: 1. What problems companies face when introducing new tech for salespeople 2. How to get your salespeople on board when adopting new sales tools 3. What mistakes to be aware of when introducing new tools & how to avoid them 4. How to choose the right sales tool for yo...
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  Ep 62 - Bill Glenn - 40% Growth Each Year: Why Social Media is a Growth Accelerator for ExtraHop 04.08.2022 1год 13хв

  How can you use social media to win leads, grow your B2B business and support sales? Bill Glenn, VP of Marketing at ExtraHop, has answers – and shares them with Sammy in today's GROW B2B FASTER episode. What's in it for you: 1. Why social media plays a critical role for ExtraHop’s marketing and sales 2. What role communities and in-person events play for ExtraHop’s marketing 3. Why building in-house influencers is a win for the company 4. How to use use cases to win clients in B2B 5. How E...
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  Ep 61 - Bill Staikos - Building Successful Communities & Leveraging Thought Leadership for B2B Growth 28.07.2022 1год 19хв

  How can you build active communities as a B2B company? Bill Staikos, Senior VP at Medallia, talks to Sammy about his experience in community building, what leverages Medallia's community, and how his personal brand on LinkedIn plays into it. What's in it for you: 1. Why and how Medallia invests in their client led community & community events to drive growth 2. How B2B companies can start building active communities 3. Who to hire to be successful with community building 4. How Bill set...
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  Ep 60 - How Can You Leverage Your Own Podcast to Win Clients? - Sammy Gebele on Peers over Beers with Chris Detzel 29.06.2022 38хв

  Creating connections + Giving value = Community-led growth Today, our host Sammy shares how he grows community by creating connections & giving value back to his network. You'll learn: 1. How to leverage a podcast show to drive growth and create content 2. How Sammy builds communities 3. What KPIs to use to track community growth success 4. Why meetups work for building strong connections This episode was originally published on the “Peers Over Beers” podcast, hosted by Chris Detzel...
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  Ep 59 - Shannon Katschilo - Making Sales Fun: How Shannon Wins Leads on an Executive Level & Grows a Strong Sales Team for Zoomin Software 01.06.2022 1год

  Value without trust won't win you leads. But how do you add one to the other? On today's GROW B2B FASTER episode, Shannon Katschilo, VP of strategic sales at Zoomin Software, chats with Sammy about ways to make winning leads more fun for everyone involved. What’s in it for you: 1. How putting the fun back in sales helps you build trust and up your sales game 2. Why impersonal ‘spray and pray’ tactics are not the way to go 3. Shannan’s magic bullet for winning leads on an executive level 4....
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  Ep 58 - Steve Baumgartner - 30% Growth Each Year: How Steve Sets up B2B Enterprise Sales Processes & Leverages Channel Sales for Maximum Success at inriver 25.05.2022 1год 15хв

  How does inriver set up their sales machine and drive a steady 30% growth each year? Steve shares his vast knowledge on the most efficient and valuable B2B sales secrets with Sammy in today's episode. What's in it for you: 1. How to set up B2B enterprise sales processes with your sales teams to keep clients engaged 2. How sales works with partner teams and marketing for effective channel management 3. How inriver uses sales enablement content to drive customer growth 4. Steve’s take...
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  Ep 57 - Monika den Os - Monika's Secret Sauce to Finding Great Content & How She Uses it to Generate Leads 18.05.2022 56хв

  How does Monika create & leverage her key content to drive growth at Bizzdesign? In today's episode, Monika shares her secret sauce to driving sales, building community, and generating the most valuable leads for her company Bizzdesign with Sammy. What's in it for you: 1. How Monika creates her key content piece for the whole year 2. Monika’s best kept secret to driving valuable leads 3. How Bizzdesign’s community program helps them drive sales 4. How Bizzdesign leverages LinkedIn to ...
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  Ep 56 - Steve Kline - First 100 Days as CRO – How Steve Planned and Started his CRO Position for Fast Impact at ENGIE Impact 11.05.2022 1год 13хв

  How did Steve plan his first 100 days as the new CRO at ENGIE Impact to achieve maximum impact? Our guest today, Steve Kline, CRO at ENGIE Impact, shares his playbook for successfully structuring your sales team with Sammy. What's in it for you: 1. Steve’s roadmap to starting as a new CRO at ENGIE Impact 2. How to define a profile for hiring the best new talent to enhance your team 3. How to structure your sales team for maximum success 4. How your company culture influences your team 5. H...