Pharma Sales
AtlasRoutes | Brandon Parks
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This podcast explores various aspects of pharmaceutical sales, from foundational skills to advanced selling techniques, all in a concise format. It focuses on practical insights to help sales professionals improve performance between customer visits. The show also invites listeners to submit questions for future episodes.
Епізоди
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Better Planning, Better Sales 07.10.2026 12хвPoor territory planning doesn't just waste drive time—it quietly costs you provider conversations, stronger relationships, better follow-up, and long-term success.In this episode of The Pharma Sales Podcast, Brandon explains why territory planning is one of the highest-return activities in pharmaceutical sales. Learn how thoughtful planning reduces stress, protects your energy, strengthens provider relationships, and gives you the flexibility to capitalize on unexpected opportunities throughout the day.If you've ever felt like you worked hard but didn't accomplish as much as you hoped, this episode will help you rethink the way you approach every field day.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn -
The Silent Advantage in Pharma Sales 05.10.2026 12хвMost pharmaceutical sales representatives believe they create value by delivering more information.The reality? The best reps often say less.In this episode of The Pharma Sales Podcast, Brandon explores why talking too much can hurt provider conversations, how asking better questions creates stronger engagement, and why listening is one of the greatest competitive advantages in pharmaceutical sales. You'll also learn practical techniques for replacing statements with questions, becoming more curious, and creating conversations providers actually remember.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn
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Importance of Accountability in Sales 02.10.2026 10хвOne of the greatest freedoms in pharmaceutical sales is also one of its greatest challenges—you spend most of your day alone.No one is making you get out of the car. No one is forcing you to make one more office visit or follow up with a provider. That's why accountability is one of the most important skills a pharmaceutical sales representative can develop.In this episode of The Pharma Sales Podcast, Brandon shares why self-accountability separates top performers from everyone else, how to stop negotiating with yourself, and practical ways to build the discipline needed for long-term success in the field.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn
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How to Prepare For a Manager Ride Along 30.09.2026 13хвManager ride alongs can create anxiety—but they can also become one of the most valuable coaching opportunities in your pharmaceutical sales career.In this episode of The Pharma Sales Podcast, Brandon shares how to prepare for a manager ride along, why you should bring your manager into your toughest offices instead of your easiest ones, and how to turn every field ride into a catalyst for growth. Learn practical strategies for getting better feedback, leveraging your manager's experience, and building skills that will improve every future provider interaction.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn
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How to Earn More Access Into Offices Over Time 28.09.2026 12хвGetting a lunch is great—but what happens after the lunch is what determines whether you'll earn meaningful access in the future.In this episode of The Pharma Sales Podcast, Brandon shares a practical strategy for turning one scheduled lunch into an ongoing relationship with a provider's office. Learn why you should establish your next visit before leaving the first one, how to create value-driven reasons to return, and why consistency builds familiarity that eventually leads to better access.If you've ever felt stuck waiting months for your next lunch opportunity, this episode will give you a simple framework to create more touchpoints and stronger relationships.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn
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Closing Without Being Pushy: How to Earn Commitment in Pharma Sales 25.09.2026 11хвClosing in pharmaceutical sales isn't about pressure—it's about helping providers determine the appropriate next step.In this episode of The Pharma Sales Podcast, Brandon explains how to ask for commitment without sounding pushy or overly sales-focused. Learn why simple closes are more effective, how to use micro-commitments throughout a conversation, when not to ask for business, and how to use previous commitments to create stronger follow-up conversations.If you've ever struggled with knowing how or when to close, this episode provides practical techniques you can start using immediately.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn
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The Sales Skill That Creates Better Conversations 23.09.2026 12хвIn pharmaceutical sales, it's easy to believe your value comes from having the perfect message. But what if your greatest competitive advantage is actually your ability to listen?In this episode of The Pharma Sales Podcast, Brandon explores why listening is one of the most powerful—and underutilized—skills in sales. Learn how listening helps providers process their own thinking, uncovers the real concerns behind objections, builds trust faster, and gives you the information you need to guide more meaningful conversations.If you want stronger relationships, better provider discussions, and greater long-term influence, this episode will challenge you to spend less time talking and more time listening.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn
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Developing a Territory After a Realignment 21.09.2026 13хвTaking over a territory after a realignment can feel overwhelming—especially when the previous representative built deep, long-standing relationships.In this listener-requested episode of The Pharma Sales Podcast, Brandon shares practical strategies for navigating territory transitions with confidence. Learn how to earn trust without trying to replace the previous rep, handle comparisons professionally, build strong relationships with office staff, and create your own reputation over time.Whether you're inheriting a thriving territory or rebuilding one from the ground up, this episode will give you a practical roadmap for success.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn
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Win The Morning, Win The Day 18.09.2026 11хвMomentum isn't luck—it's psychology.In this episode of The Pharma Sales Podcast, Brandon explores why momentum has such a profound impact on performance in pharmaceutical sales and how you can intentionally create it. Learn why small wins matter, how momentum shapes your confidence and conversations, and practical strategies for building positive momentum every day in the field.If you've ever wondered why some days seem effortless while others feel like an uphill battle, this episode will help you understand what's happening—and how to use it to your advantage.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn
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Every Pharma Rep Has Bad Days - Here Is What To Do 16.09.2026 12хвEvery pharmaceutical sales representative has difficult days—but the best reps don't let those days define them.In this episode of The Pharma Sales Podcast, Brandon shares practical strategies for handling rejection, canceled appointments, difficult offices, and the inevitable setbacks that come with life in the field. Learn how to reset after a tough call, focus on what you can control, protect your mindset, and recover faster so one bad day doesn't become a bad week.If you've ever driven away from an office feeling frustrated, discouraged, or questioning yourself, this episode will give you a new perspective and practical tools to bounce back stronger.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn
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How to Handle Provider Resistance 14.09.2026 14хвWhy do providers resist change—even when the evidence is strong?In this episode of The Pharma Sales Podcast, Brandon explores the psychology behind provider resistance and explains why understanding it can dramatically improve your conversations in the field. Learn why resistance is a natural part of clinical decision-making, how to uncover the real concerns behind objections, and how curiosity can turn difficult conversations into collaborative ones.If you've ever left an office wondering why a provider pushed back, this episode will give you a new perspective—and practical strategies you can apply immediately.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn
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Why Curiosity Makes You a Better Sales Rep 11.09.2026 10хвWhat if one of the most valuable skills in pharmaceutical sales wasn't your product knowledge—but your curiosity?In this episode of The Pharma Sales Podcast, Brandon explores why curiosity is one of the greatest competitive advantages a pharmaceutical sales representative can develop. Learn how asking better questions, replacing assumptions with observations, and genuinely seeking to understand providers can transform your conversations, strengthen relationships, and accelerate your growth.Whether you're new to the industry or have years of experience, this episode will challenge you to approach every office with a learner's mindset.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn
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The Three Levels of Gaining Provider Access 09.09.2026 12хвProvider access is one of the biggest challenges in pharmaceutical sales—but not every office requires the same strategy.In this episode of The Pharma Sales Podcast, Brandon breaks down the three different types of offices you'll encounter: brand-new offices, offices you've been trying to crack for months, and offices that seem completely closed. Learn practical strategies for each scenario, along with the mindset shifts that help experienced reps build trust and gain meaningful access over time.If you've ever wondered why some reps consistently earn face time while others struggle, this episode will give you a framework you can apply immediately.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn
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How to Appropriately Challenge a Provider 08.09.2026 12хвShould you ever challenge a provider?The answer is yes—but only if you do it the right way.In this episode of The Pharma Sales Podcast, Brandon shares how experienced pharmaceutical sales representatives navigate difficult clinical conversations without becoming confrontational. Learn when it's appropriate to challenge a provider, how to use curiosity instead of pressure, and why asking thoughtful questions often leads to stronger relationships than trying to "win" the discussion.You'll also learn why timing, trust, and patient-centered conversations are essential to influencing prescribing decisions over the long term.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn
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20 Pharma Sales Field Hacks That Will Make You a Better Rep Tomorrow 04.09.2026 20хвWhat if one small habit could improve every day you spend in the field?In this special episode of The Pharma Sales Podcast, Brandon shares 20 practical field hacks that have helped him become a more effective pharmaceutical sales representative throughout his career. From better preparation and stronger provider conversations to smarter territory management and mindset, these are simple strategies you can begin using immediately.Whether you're brand new to pharmaceutical sales or have years of experience, this episode is packed with actionable ideas that can help you build stronger relationships, improve your productivity, and gain a competitive edge.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn
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What the Waiting Room Can Teach You 02.09.2026 9хвSome of the most valuable information you'll gather in pharmaceutical sales doesn't come during the detail—it comes before it.In this episode of The Pharma Sales Podcast, Brandon shares why situational awareness is one of the most underrated skills in the field. Learn how to read the waiting room, understand office dynamics, recognize provider cues, and use observation to strengthen relationships and improve every call.You'll discover why waiting time isn't wasted time and how paying attention to the small details can give you a lasting competitive advantage.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn
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Understanding Different Provider Personality Types 31.08.2026 13хвNo two providers communicate the same way—so why should every sales call sound the same?In this episode of The Pharma Sales Podcast, Brandon explores how understanding different provider communication styles can transform your conversations. Learn how to recognize analytical, relationship-oriented, busy, skeptical, and quieter providers, and discover practical ways to adapt your communication while remaining authentic.If you've ever wondered why one detail resonates with one provider but falls flat with another, this episode will help you become a more observant, adaptable, and effective communicator.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn
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How to Look Like a Leader Before You Have the Title 28.08.2026 11хвExecutive presence isn't about having a management title—it's about earning trust.In this episode of The Pharma Sales Podcast, Brandon breaks down what executive presence really means in pharmaceutical sales and why it's one of the biggest differentiators for career growth. Learn how your preparation, communication, professionalism, and consistency shape the way providers, managers, and teammates perceive you.If you're looking to become more promotable, build stronger relationships, and stand out for the right reasons, this episode is for you.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn
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How to Create Urgency Without Being Pushy 26.08.2026 12хвHow do you encourage providers to act without making them feel pressured?In this episode of The Pharma Sales Podcast, Brandon explores one of the most misunderstood skills in pharmaceutical sales: creating urgency the right way. Learn why pressure often creates resistance, how to uncover urgency that already exists, and why trust, thoughtful questions, and meaningful follow-up lead to better long-term results.If you've ever struggled to balance confidence with relationship-building, this episode will give you a practical framework you can apply in your very next provider conversation.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn
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Think Like a Provider for Better Sales Calls 24.08.2026 13хвThe best pharmaceutical sales representatives don't just know their products—they understand their providers.In this episode of The Pharma Sales Podcast, Brandon shares how shifting your perspective from "What do I need to say?" to "What is this provider experiencing today?" can transform your conversations, strengthen relationships, and improve your results.You'll learn why empathy is a practical sales skill, how to prepare from the provider's point of view, and simple ways to make every office interaction more valuable.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn
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