Ambitious Podcast

Епізоди

• 
  How to Plan a Black Friday Promo That Actually Sells Out | EP.147 08.10.2026 44хв

  $6.3 million per minute. That is how much money is being spent during Black Friday. Not per hour. Per minute. And if your business isn't intentionally positioning itself to be one of the options your ideal client is already planning to spend on, you are quite literally leaving money on the table every single November. This episode is the full Black Friday playbook and it's one Kate runs through with her clients every single year. Not because it's a nice to have. Because when it's done right, Black Friday can fund six to twelve months of cash flow, lock in your highest retainer clients for next year, and give you the kind of revenue surge in two weeks that most people spend an entire quarter chasing. We cover everything. Internal versus external promotions and why the hottest leads in your business are already inside your client roster. The four promotion triggers and when to use each one: price going down, price going up, limited spots, and added value that actually means something to them. Why luxury brands cannot discount and what to do instead. The exact three-phase promotional timeline for Black Friday 2026, week by week, from the tease phase to the agitation week to when to open doors and why doing it before the 30th is always the move. The buy now start later strategy and why it closes people who want to invest but aren't ready to begin. The messaging that works in Q4 specifically, including end of year urgency, cost of inaction, identity shift, and the competitor angle that gets people off the fence faster than any discount ever will. And Kate's own DM strategy for Black Friday that keeps her out of a public offer war while converting at a higher rate than most people do with a full public launch. If you have been doing Black Friday by winging it or not doing it at all, this episode is the one that changes that. Timestamps:01:08 Why Black Friday Matters05:18 Retention Lock Ins08:01 Bundles Upsells Add Ons13:15 Buy Now Start Later16:10 External Promo Playbook18:50 Added Value That Sells21:54 Four Urgency Triggers27:18 Launch Phases Timeline36:26 Messaging That Converts To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.
• 
  EP. 146: The 7 Messages Buyers Need Before They Buy From You 01.10.2026 44хв

  If you've been posting consistently, showing up on stories, putting in the reps, and still feel like your content is going nowhere, this episode is going to be the most useful thing you listen to this month. Not because it tells you what to post. Because it tells you what job every piece of your content is supposed to be doing, and why your marketing is probably missing half of them. Kate thinks about messaging the same way a doctor thinks about diagnosis. You can't prescribe a solution to someone who hasn't been helped to understand their symptoms. You can't post social proof to an audience that doesn't know they have a problem. You can't create urgency with a countdown timer if nobody feels the cost of staying stuck. And if your sales calls are full of objections, it's because your marketing wasn't doing the pre-work. All of it connects. And when one piece is missing, you feel it you just can't always name it. This episode names it. Kate breaks down all seven types of messaging your content needs to move someone from stranger to sold, what each one is designed to do in the sales cycle, and why leaving even one of them out creates a gap your leads fall through every single time. We cover symptomatic messaging and why speaking to what someone thinks and feels on a given Monday morning will always land harder than naming their problem; source messaging and the mistake of using client-level language with a cold audience; support messaging and why your features are basically irrelevant compared to how you do what you do; brand beliefs and values and the difference between attracting an audience and creating believers; solved messaging and why the transformation has to be granular enough that someone can see themselves inside it; cost of inaction and the difference between product urgency and problem urgency; and objection messaging and how to pre-handle resistance before anyone ever gets on a call. She also shares real examples for each type so you're walking away with something to actually apply, not just think about. This one's worth a re-listen. Pull it back up when you're building out a content calendar and use it as a checklist. Timestamps:00:52 Messaging vs Content01:56 Signs Your Messaging Is Off09:30 Message 1 Symptoms13:07 Message 2 Root Cause18:22 Message 3 Unique Support22:43 Message 4 Values Identity29:47 Message 5 Transformation Proof35:47 Message 6 Cost of Inaction39:25 Message 7 Handle Objections To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.
• 
  EP.145: The Hidden Reason You're Not Attracting Premium Buyers 24.09.2026 47хв

  You might have a premium price. You might even have premium results. But if the people closing into your offers are draining your energy, questioning every boundary, and expecting more than they paid for, you don't have premium buyers. And that's not a leads problem. It's a positioning problem. This episode is the one Kate pulls out when someone tells her they want to level up their clientele, because the answer is almost never "post more" or "raise your price." It's a much more specific set of shifts, and this episode walks through every single one of them. We start with what a premium buyer actually is, and it's not just someone who spends more. It's an entirely different identity, a different psychology, a different way of making decisions. From there Kate breaks down exactly what they're looking for when they consume your marketing: not information, insight. Not pain points and desires, which she calls 2022 marketing, but language so specific it makes them feel like you're in the room with them. She gets into why consistency of message will always outperform intensity of promotion when it comes to this buyer, why fake urgency will cost you their trust faster than almost anything else, and why the moment your brand says one thing and your behavior shows another, premium buyers notice before you do. She also shares her own honest moment of catching that gap in her own business and what she chose to do about it. On the sales side, this episode covers value-based selling and the doctor-patient framework Kate uses on her own calls, why the premium buyer comes to your call to confirm, not to be convinced, how to state your price with the kind of calm certainty that closes a $45K package without flinching, and why your onboarding experience needs to feel like a Tiffany bag, not a grocery bag. The episode closes with five reflection questions to audit your own ecosystem against and find exactly where the disconnect is. Premium buyers are in your audience right now. This episode is how you call them in and keep them. Timestamps:01:57 Premium Buyer Identity02:58 Insight Over Information06:05 They Buy Speed and Ease09:22 Consistency Builds Trust16:58 Specificity and Positioning22:12 Beyond Pain Points Messaging24:41 High Standards and Edge27:56 Trust Killers to Avoid33:38 Sales Calls as Discovery38:25 State Price With Calm42:09 Premium Onboarding Experience To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.
• 
  EP.144: The Soft Skills That Actually Close High-Ticket Sales 17.09.2026 43хв

  You refined the script. You adjusted the wording. You practiced the objection handles. And they still didn't close. If that sounds familiar, this episode is going to change the way you think about sales completely. The script is not the problem. It was never the problem. What's happening on your calls that has nothing to do with what you're saying is what's costing you the close. The energy you walk in with, the way your body is positioned, whether your tone drops the second the pitch comes out of your mouth, whether you're filling silence because sitting in it makes you want to crawl out of your skin. These are the things. And nobody in the sales world is talking about them. Kate comes at this from a place very few coaches can. Before she built her coaching business, she was a high-ticket phone closer, and then a social work student who learned active listening, reflective questioning, and how to make a complete stranger feel safe in under two minutes. She has watched hundreds of consultations at this point and can tell within the first five minutes of a call exactly where the trust is eroding. This episode is her breaking all of it down. We cover energy matching and why a mismatch in pace, volume, or enthusiasm is a silent trust killer, the body language mistakes people make even on Zoom, what your face is saying when you think it's saying nothing, why the sale almost always happens in silence and why filling that silence is one of the most expensive habits in your business, the tone shift at the pitch that tells a prospect everything they need to know about whether you believe in your offer, and why confident and warm together is the actual unlock, not one or the other. The soft skills are not a nice to have. They're the reason your calls are closing or not. This is the episode that finally tells you why. Timestamps01:16 Why Calls Don’t Close11:58 Trust and Incongruence12:59 Soft Skills That Kill Sales20:12 Energy Matching Deep Dive24:16 Mirror Pace and Volume25:27 Calibrate Without Faking26:14 Posture and Openness28:12 Facial Cues and Nods30:46 Eye Contact on Zoom31:39 Close With Silence35:11 Tone and Pacing Control38:31 Active Listening Skills42:13 Soft Skills Close Deals To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE. 
• 
  EP.143: The Daily Habits That Separate Who You Are From Who You Want to Be 10.09.2026 48хв

  You know who she is. The future version of you. You can see how she runs her mornings, how she responds to problems, how she shows up in her business. You've pictured her. You've journaled about her. You've told yourself you're becoming her. And then the alarm goes off, or the client messages, or the brownie is sitting right there, and you choose the old version again. And you have no idea why. This episode is the answer to that question, and it's one of the most tactical, honest conversations Kate has ever recorded. It starts with what her own coach said to her when she was stuck at six figures trying to get to seven: you don't have the business you want because you're not operating like the person who does. Not a funnel problem. Not a strategy problem. A player problem. And the fix is not a morning routine or a vision board. It's a set of structural decisions that make the future version of you inevitable and the old version genuinely inconvenient. Kate walks through the exact framework she uses with clients, starting with the small self and soaring self exercise that turns a vague identity into something you can actually see and measure. From there she breaks down how to build observable rules around your real conflict points, the specific moments you know trip you up every time, and how to create an environment that makes it easy to choose right and genuinely difficult to choose wrong. She gets into pre-commitment over daily decisions, why social accountability is more powerful than self-talk alone, how to track identity evidence the same way you'd track marketing data, and why the motivator you're using to chase your goal might not even be true for you anymore, which is the real reason you keep stopping. This is not about becoming someone new. It's about building a structure that makes the version of you that you already know you are capable of being the obvious choice, every single day. Timestamps:04:57 Small Self vs Sore Self12:17 Player Not Playbook21:36 Design Your Environment26:40 Boundaries Through Friction32:05 Precommit Your Schedule35:15 Track Identity Evidence36:36 Consistency Beats Goals39:33 Find The Real Why42:42 Motivation Alignment Shift To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.
• 
  EP.142: Successful and Miserable: When Ambition Loses It's Fun 03.09.2026 41хв

  You still love your business. You're not ready to walk away from it. But somewhere between where you started and where you are now, it stopped being fun. The milestones barely register. The creativity feels forced. Your body is exhausted in a way that sleep doesn't fix. And the version of you that used to wake up fired up feels like a different person. This episode is for the entrepreneur who is still in it but is no longer enjoying it, and who needs someone to name what's actually happening before she makes a decision she can't take back. Kate gets honest about her own season of this, including the 30 pounds, the four hours of sleep, the tension headaches, and the moment she sat with her journal genuinely wondering if she wanted to quit a business she had built into something incredible. She walks through the three ways this shows up before most people even recognize it as a problem, emotionally, mentally, and physically, and then gets into the real root causes underneath it all. Why you might have outgrown the structure you built for a version of yourself that no longer exists. Why building from pressure instead of desire creates a business that performs but never fulfills. And why chasing a version of success that was never actually yours will drain you faster than any amount of hard work ever could. From there the episode moves into what actually brings it back. Not a holiday or a rebrand or a new offer. The difference between performance and play, why creativity requires slowness and you can't strategy your way into a flow state, how to hear your intuition again when you've spent months drowning it out, and the one question Kate uses to shift perspective every time she finds herself back in the spiral. Because most people in this place don't need to quit their business. They just need to get back in the game a different way. This episode shows you how. Timestamps:03:01 Over Strategy Drains Energy04:14 Emotional Warning Signs06:00 Mental Chore Spiral08:00 Physical Burnout Signals11:12 Root Cause Identity Shift14:08 Pressure Versus Desire16:30 Performance Mode Trap19:58 Permission To Evolve20:56 Choose Joy And Gratitude23:53 Creativity Through Slowness27:50 Silence For Intuition31:45 Fears About Slowing Down To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.
• 
  EP.141: The Real Reason Your Team Isn't Giving You Any Relief 28.08.2026 36хв

  More people on payroll. More expenses going out. And somehow, you're still working the same hours you were before any of them existed. If that's where you are right now, this episode is the one that finally explains why. The problem isn't that you hired the wrong people or that you need a better project management tool. The problem is that you delegated tasks but kept all the responsibility yourself. You built a business with hired help, not an actual team. And those are two completely different things. Today Kate breaks down exactly how this happens, why it keeps happening even when business owners know better, and what has to change for you to actually feel the relief that delegation is supposed to create. She gets into the two patterns she sees most often: baking yourself into every decision and process in the business so that nothing can move without you, and assigning people checklists instead of outcomes, which means you're still carrying all the thinking even when someone else is doing all the doing. She also walks through the identity shift that nobody talks about enough, the one where you have to stop being the best person on your team and start building people who are better than you. From there the episode gets tactical: the three revenue stages and what delegation looks like at each one, the three tiers of decision making every business owner needs to know, how to build a feedback loop that develops people instead of creating dependency, the 30-day disappearance test to show you exactly how baked in you currently are, and why only 22% of small business owners have ever received any formal leadership training, which might be the most important stat in this episode. If your team isn't working, the lid is probably you. This episode is how you raise it. DM Kate on Instagram or head to the website if you want support building a team that can actually scale without you in the middle of everything. Timestamps:02:33 Stop Being the Bottleneck05:08 Outcomes Not Tasks09:05 Train Problem Solvers12:05 Identity and Control16:42 Standards vs Trust18:32 Learn to Lead21:08 Scaling by Revenue Stage27:11 Delegation Audit Steps29:58 Decision Making Tiers32:09 Coach Not Fix To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.
• 
  EP.140: You Don't Have to Be an Influencer to Build a Personal Brand 20.08.2026 42хв

  You didn't sign up to post your morning coffee. You didn't sign up to document every corner of your house or have strangers know your dog's name. And if building a personal brand means becoming an influencer, you want no part of it. The problem is that's not what a personal brand actually is, and this episode is here to clear that up once and for all. Kate has been in this industry for eight years, and she's watched personal brand go through three completely distinct chapters: the pre-COVID era of authority signalling and low-frequency formality, the COVID era of personality-first documentation culture, and now the AI era, which has changed everything again. Because when AI made information free and infinite overnight, it also made one thing infinitely more valuable: your perspective. That is the entire game right now. Not your lifestyle. Not your hot takes. Not how many platforms you're on. Your point of view. In this episode she draws the clearest line she's ever drawn between what an influencer is and what a personal brand is, and why conflating the two has been keeping a lot of brilliant business owners from showing up online at all. She walks through why depth beats width every time, why you can run a seven-figure business with 5,000 followers, and why someone with 400,000 followers can have nothing to sell. She also gets into the two-platform rule, why consistency will always outperform volume, how to pull perspective out of even the most personal content so it actually builds your business, and what the non-negotiable components of a personal brand actually are. She then walks through some of the best personal brands in the online business space right now including Donald Miller, Mel Robbins, Alex Hormozi, Cody Sanchez, and Gary V, and breaks down exactly what each of them is doing right and why it works. If you've been avoiding personal brand because you think it requires something it doesn't, this is the episode that gives you your own back Timestamps:01:56 Personal brand vs influencer02:59 Common misconceptions05:53 Three eras of branding12:11 AI makes POV king16:37 Influence vs trust20:50 Privacy and BTS content23:22 Consistency over volume25:37 Followers and platforms29:54 Personal brand role models38:53 Core principles recap To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE. 
• 
  EP.139: Why Your Sales Funnel Stopped Working 13.08.2026 39хв

  Something has shifted, and you've felt it. Getting leads, warming them, converting them - it all feels harder than it did a few years ago. This episode is the explanation you've been waiting for, and more importantly, the update your business model probably needs. The funnel you built in 2021 is not the funnel that works in 2026. The market is more saturated, buyers are more skeptical, and the trust recession is real. People are not clicking your ad and becoming clients. They're clicking your ad, verifying your social, binging your podcast, checking your website, and then maybe applying. The customer journey is no longer a straight line. It's a ball of yarn, and if your ecosystem isn't designed for that, you're losing people at every point they don't find what they're looking for. In this episode Kate breaks down exactly what has changed, from how people find you to how they decide to buy. We cover why social is now the search engine, why information is no longer your leverage point now that AI exists, and why the value-value-value-pitch model your audience can see coming from three posts away is quietly killing your conversions. She gets into the four stages of the new customer ecosystem, why long-form content is doing the job webinars used to do, why giving your best content away freely is now a competitive advantage, and why the thing actually causing people to buy right now is problem urgency, not fake countdown timers. If you have people watching, consuming, and circling but not converting, this episode shows you exactly where your ecosystem is broken and what to fix first. DM Kate on Instagram with "funnel audit" if you want her eyes on your ecosystem. Timestamps:01:51 Post Covid Saturation07:42 Trust Recession Verification09:49 Discovery via Social SEO12:40 Perspective Beats Information17:50 Nurture with Long Form23:06 Sell Without the Pitch27:39 Slower Sales Two Paths32:12 Audit Your Ecosystem36:15 Convert with Problem Urgency To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.
• 
  EP.138: Stuck at the Same Revenue Every Month? 06.08.2026 43хв

  Same numbers as last week. Same as the week before. You're doing everything right, and nothing is moving. That's a plateau. And the plateau itself isn't the real problem. The voice that shows up next to it, the one that says this is permanent, that you've peaked, that whatever you had is gone, that's the problem. This episode is the resource Kate comes back to herself, and the one she sends clients to every time growth goes flat. She breaks down the three mindset traps that make a plateau worse than it needs to be, and then the four actual root causes she audits when a client is stuck: an offer ceiling, a marketing ceiling, a systems ceiling, and an energetic one. Most people assume a plateau is a marketing and sales problem and throw more volume at it. Nine times out of ten, it's something else entirely. Growth is a staircase, not a straight line. This episode shows you what to do on the flat part. If you're in one right now, DM Kate the word "plateau" on Instagram. Timestamps:03:51 Growth Is Staircase07:39 Spiral And Identity10:57 Hockey Stick Lesson14:26 Comparison And Urgency19:40 Four Plateau Audits19:53 Offer Capacity Ceiling23:49 Marketing Pond Problem27:34 Systems Bottleneck Fix30:23 Energy Leadership Lid34:24 Regulate Then Diagnose38:28 Small Tweaks Win To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.
• 
  EP.137: How to Take Maternity Leave When YOU Are the Business 30.07.2026 46хв

  Nobody posts the messy middle of planning a business around a baby. You see the pregnancy announcement. You see her back at her desk a few months later. What happens in between, the finances, the team, the client conversations, the fear that the whole thing falls apart the moment you step back, that part nobody talks about. Until now. This episode is for the woman who wants to have a family and a business and isn't willing to blow up either one to get there. Kate doesn't have kids yet, but she's helped dozens of clients through this exact season, and what she's seen consistently is that the logistics are almost never the real problem. The real problem is the quiet belief that you are the business, and that without your constant presence, it stops working. This episode dismantles that belief and then gives you the actual plan. Kate walks through the three pressures that show up for almost every woman in this season: the fear of disappearing from your audience while you're out, the guilt of handing things off, and the trap of measuring your leave against what someone else did online. She then gets into the four things to build before you go, including how to document your processes so the business can run without you having to explain everything from a delivery room, why the test run matters and when to do it, what to actually say in a client announcement and when to send it, and the financial formula for building a runway that doesn't require you to sprint back to your desk at six weeks postpartum. She also shares a real client story of a woman who took nine months and kept 30 out of 32 clients because the system held. The business not needing you in every moment isn't a sign you don't matter. It's a sign you actually know how to run one. This episode shows you how to build that. Timestamps:20:25 Strategy Starts With Offers21:23 Delegate What You Do22:49 Onboarding Without You23:36 Standardize Reviews28:45 Pressure Test Systems30:05 Announce Maternity Leave35:52 Financial Runway Planning39:32 Design For Future You To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.
• 
  EP.136: Stuck in Your Comfort Zone? How to Know If You're Justifying Fear or Making a Smart Choice 23.07.2026 42хв

  Comfort is not lazy. It's actually one of the most sophisticated opponents you're going to face in business. It comes to the table with logical arguments, reasonable timelines, and a really convincing case for why now is not the right time. And if you're not paying close attention, you'll lose to it every single round without ever realizing you were in a negotiation at all. Today's episode is about exactly that: the way comfort quietly disguises itself as strategy, preparation, and responsibility, and the four specific tactics it uses to keep you exactly where you are. If you've ever re-edited something that was already good enough, postponed a launch until things slow down, kept a client at a rate you stopped believing in six months ago, or filled an entire day with productive tasks that had nothing to do with the actual thing you needed to do, this one is going to land hard. Kate breaks down the four negotiation styles comfort uses against you: delay, dilution, justification, and substitution. She gets into how to tell the difference between a genuinely intuitive no and a fear-based one (your body actually knows the difference), why the most dangerous delays feel completely rational on the surface, and why the relief you feel when you push something off is almost always followed by something heavier. She also walks through her own real moments of negotiating with comfort, including a stage appearance she almost bailed on and a conversation she almost rescheduled, and shares the exact framework she uses to price a delay honestly so the cost of staying still becomes impossible to ignore. Because the discomfort of doing the hard thing is short. The cost of not doing it compounds every single day. This episode makes that math very hard to unsee. Timestamps:07:24 Patterns of Avoidance13:20 Body Signals and Relief18:38 Four Comfort Tactics18:49 Delay and Moving Goalposts21:30 Dilution and Playing Small24:43 Justifying Inaction29:55 Substitution Procrastination32:50 Pay Upfront To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.
• 
  EP.135: First-Gen Entrepreneur Isolation: How to Build Your Own Safety Net 16.07.2026 40хв

  Nobody hands you a manual for this. There's no parent to call when a client ghosts an invoice, no older sibling who's been through a slow month in their own business, no family member who can tell you what it actually feels like to be the one holding the contract. When you're the first entrepreneur in your family, and especially the first woman, you are the roadmap. You're not following one. This episode is for the woman who knows that feeling. The one who loves her family completely and still can't fully explain what she's navigating. The one who shrinks her wins in certain rooms, who carries the weight of being watched, who's quietly become the financial anchor for people who don't entirely understand the business she's running. This is the episode Kate comes back to on the hard days, and she's making it for you to do the same. We get into what it actually means to sit inside this kind of isolation, not just the surface version of "nobody gets me," but the specific layers that stack when you're the first entrepreneur and the first woman and possibly the first breadwinner all at once. Kate names four distinct pressures that show up for first-gen entrepreneurs, including the guilt that comes with outpacing people you love, the way slow months hit differently when someone said it would happen, and the silent shrinking that happens when success starts to feel like something you need to hide. Then she gets into the three things that actually move the needle: building your own financial net before you need it, building an advisory circle instead of expecting your existing one to fill that role, and the permission slip nobody is ever going to hand you that you've been waiting on anyway. Being first is heavy. It's also a specific kind of power most people never get to hold. This episode is about learning to carry both. Timestamps:01:52 Naming The Isolation08:28 Rewriting The Story10:00 Watched Pressure14:04 No Safety Net19:04 Legacy Weight23:46 Build Your Triage Team27:24 Guilt Of Outpacing30:59 Three Ways Forward37:57 Turn Pressure Into Power39:14 Final Permission Slip To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.
• 
  EP.134: How to Find Your Personal Style When Nothing in Your Closet Feels Right w/Jamie Lewis 09.07.2026 1год 1хв

  Getting dressed every morning shouldn't feel like a problem to solve. But for a lot of women, it does. The same ten pieces on rotation, the Pinterest boards full of outfits that never translate, the pile on the floor before a night out. Today's guest is personal stylist Jamie Lewis, and this episode is everything you didn't know you needed to hear about style. What makes this conversation different is that Jamie isn't talking about trends or hauls or must-haves. She's talking about why style feels so hard for so many accomplished women, and what's actually behind it. We get into why loving fashion and understanding style are two completely different things, why most women's wardrobes are full of the same item in ten colours, and why the oversized everything approach most of us default to when we want to hide something is usually doing the exact opposite of what we hope. Jamie also gets into the connection between style and confidence in a way that is genuinely hard to shake, including how she's watched clients land job interviews, attract better relationships, and walk into rooms differently, not because they spent more money, but because they stopped dressing to disappear. Practically, we cover how to actually start building your style identity using Pinterest the right way, what style archetypes are and how to figure out yours, the one rule Jamie gives every client no matter their size or shape, how to shop for your body in a way that actually works, and why proper undergarments are the most underrated style tool you own. We close out with a rapid-fire hot or not segment covering everything from bodysuits to capped sleeves to the pre-scrunched blazer, and Jamie does not hold back. Her style archetype quiz is linked below, and if this conversation hits for you, her DMs are open. Timestamps:08:58 Style Archetypes Explained09:44 Common Style Mistakes20:30 Shopping List and Capsule Myth22:59 In Store Versus Online25:24 Body Shape Without Rules28:41 Undergarments and Camouflage32:08 Outfit Formulas That Work39:31 Budget Friendly Style Strategy43:12 Hot Or Not57:51 Universal Style Rules Resources Mentioned:Ext-linkStyle Archetype Quiz Connect with Jamie:jbl.styles (Instagram)Website To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.
• 
  EP.133: The 4-Part Social Proof Framework That Turns Client Wins Into Consistent Sales 02.07.2026 50хв

  You have results. Real ones. Clients hitting milestones, sending voice notes, sharing wins you genuinely didn't expect. And yet somehow, when it comes to marketing that proof, it either feels like you've already used it, like you're repeating yourself, or like every post looks exactly the same as everyone else's before and after. Today's episode is the masterclass on fixing that. Social proof is one of the most powerful conversion tools you have, and most people are leaving almost all of it on the table. Not because they don't have it, but because they're only collecting it one way, only telling it one way, and only sharing it when it feels "fresh enough" to post. This episode changes all of that. We cover how to build a system that captures proof continuously so you genuinely never run out, including the wins channel framework, three specific moments to ask for testimonials (most people only use one), why your team should be gathering proof on your behalf and exactly how to structure that, and how to use AI to pull client wins from call transcripts you've already recorded. Then we get into the part most people skip entirely: the four distinct lenses for telling social proof in a way that actually moves people. Objection-based, emotional, analytical, and identity-driven proof are four completely different stories, and each one speaks to a different type of buyer sitting on the fence right now. I walk through a real example of each so you can see exactly what this looks like in practice. Because the clients and results you already have are only working as hard as the way you're marketing them. This is how you make them work harder. Timestamps:04:37 Three Capture Moments08:10 Build a Wins Vault10:55 Team Incentives and Context19:02 Before and After Details24:27 Proof Formats to Share25:58 Four Social Proof Lenses26:42 Objection Storytelling30:21 Emotional Proof That Sells32:51 Logistical Before After Breakdown33:39 Identity Based Transformation38:12 Post Structure Examples  To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.
• 
  EP.132: From Goat Milk to $150M w/ Brent Ridge of Beekman 1802 25.06.2026 1год 5хв

  What does it actually look like to build a nine-figure brand from a moment of total financial collapse, a herd of borrowed goats, and the decision to never walk away? Today's guest is Brent Ridge, co-founder of Beekman 1802, and this conversation is one of those episodes that will genuinely stay with you. Brent's story starts in 2008. He and his partner Josh had just lost their careers in New York City, were sitting on a million-dollar mortgage they could barely afford, and had nothing to work with except some life experience, a creative background, and an overflow of goat milk. What came next was 60 million bars of soap, a partnership with Anthropologie, a Schitt's Creek popup that drew 20,000 visitors to a 547-person town, a 24-hour Christmas livestream that Martha Stewart and the Pioneer Woman eventually called into, and a brand that is now the number one beauty brand across QVC and HSN. And through all of it, the same principles that carried them through desperation in year one are the exact same ones running the company today. In this conversation, Brent walks us through the philosophy behind his and Josh's new book, Goat Wisdom, including why information is not the same as wisdom, the "chop your own wood" principle and why you should never delegate what you don't yet understand, the zero dollar budget exercise they still run with their team to this day, and the ripple effect of kindness as a literal business strategy. We also get into how to spot opportunity before most people even notice it, what contentment actually means as a goalpost, and why moving that goalpost after you've hit it might be the most underrated threat to both your happiness and your success. A copy of Goat Wisdom is being given away inside the Ambitious Network. Head there to enter, or grab your own on Amazon now. Timestamps:03:48 From Medicine to Farm06:49 Recession Sparks Soap10:29 Luxury Retail Breakthrough17:36 Chop Your Own Wood20:43 Anthropologie Order Crunch28:32 The Zero Dollar Budget32:03 Glitterville Christmas Hack36:44 Schitt's Creek Boost40:23 Spotting Opportunity48:07 Bootstrapping to Funding01:01:54 Book Takeaways Connect with Brent Ridge:Instagram: @beekman1802TikTok: @beekman1802Website: www.beekman1802.com To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.
• 
  EP.131: The Truth About Passive Income That Nobody in Online Business Will Tell You 18.06.2026 50хв

  You want sales coming in while you sleep. You want to stop feeling like the second you step away, the revenue stops too. That desire makes complete sense, but there's a reason so many entrepreneurs spend a year chasing passive income only to end up more exhausted, more confused, and no closer to the freedom they were after. Today's episode is the conversation the passive income space isn't having. Because while everyone's showing you the sales notifications rolling in from the beach, nobody's showing you what's actually behind them. The content output, the ad spend, the funnels, the testing, the team, the customer support tickets, and everything else that runs quietly in the background so that the "passive" part can exist at all. We're getting into why passive income is a stage three strategy that gets sold to people in stage one, the real day-in-the-life of someone with a passive income business (I literally ran an AI audit on a creator's account and the results will reframe the whole thing), and why the desire to go passive often isn't actually a business model problem at all. It's a capacity, pricing, or boundary problem in disguise. I'm also walking you through the three things that actually create freedom in your business, what leverage looks like at every stage versus what passive income requires, why undercharging and lack of structure are quietly driving people toward the wrong solution, and the five questions to ask yourself before you build a single funnel or record a single course module. Because the goal isn't passive income. The goal is a business that doesn't run on your nervous system. And those are two very different builds. Timestamps:02:21 Leverage vs Passive Sales05:03 What Passive Income Really Is06:10 Behind the Curtain Workload14:02 Why You Want Passive Income18:47 Burnout or Business Fixes29:23 Attract Convert Scale Framework34:15 Pricing and High Ticket Math39:18 Scaling With Systems and Team44:20 When Passive Income Makes Sense To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.
• 
  Hot Takes: Online Business Advice I Absolutely Hate 11.06.2026 1год 4хв

  Eight years in this industry, and the one thing that's never changed? Everyone online has an opinion and they're saying it like it's law. High ticket is the only way to scale. No, passive income is the move. Master organic before you touch ads. Ads are a waste when you're small. Charge your worth. Batch your content. Outsource your zone of genius. The bold, all-or-nothing takes are everywhere, and when you're trying to actually build a business, they create more noise than direction. Today's episode is my unfiltered take on the advice circulating online right now. What I genuinely disagree with, why, and what I think the more honest, nuanced version of each actually looks like. We're covering a lot of ground: why "charge your worth" is too abstract to be useful and what strategic pricing actually requires, the real lifestyle behind passive income businesses (it's not what you're seeing in the content), why discounting doesn't automatically attract the wrong clients, the problem with blind delegation even when something isn't your zone of genius, and why telling new businesses to avoid paid ads until they hit a certain revenue number is one of the laziest pieces of advice on the internet. We also get into comparison, personal brand, morning routines, going viral, social proof, and what it actually means to love what you do. This isn't about arguing with the internet. It's about giving you the discernment to walk into any bold claim from a guru, a peer, even a friend and know how to think about it critically instead of absorbing it at face value. Because the most powerful place you can be as a business owner is the one where you trust your own read on things. This episode is designed to get you there. Timestamps:04:08 Personal Brand Reality12:27 Passive Income Truths19:44 Funnels Defined Simply22:27 Do You Need A Website25:27 Virality Versus Growth28:41 Discounting And Brand Tier33:16 Batching Content Myth35:33 Measure Output Not Process44:24 Referrals Aren't Enough48:11 Selling Without Testimonials51:28 Morning Routine Nuance56:22 Paid Ads For Small Brands To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.
• 
  5 Discovery Call Mistakes Killing Your Close Rate 04.06.2026 52хв

  Your discovery calls aren't failing you, they're talking to you. The no-shows, the reschedulers, the people who ghost halfway through the application, the calls that feel great but never close, every single one of those is a signal. Most people just don't know how to read it. That's what today's episode is about. Not a generic sales pep talk, but a real front-to-back breakdown of your consultation pipeline, every symptom you're seeing and exactly what it's pointing to so you can fix the right thing instead of overhauling everything and starting from scratch.We're getting into why people aren't showing up to calls they booked themselves (and the 72-hour window that changes everything), what it actually means when someone says they need to think about it or needs to ask their partner, why good energy on a call is not the same as readiness to buy, and why most objections have nothing to do with the call itself — they're a content and trust problem that started long before anyone hit "book a call." I'm also breaking down what low-quality leads in your pipeline are really telling you about your marketing, how your call-to-action language is either filtering or flooding your calendar, and the five questions to run against your last ten calls that will show you exactly where your chain is broken. Because here's the thing, you don't need a new offer, a new niche, or a brand new process. The leads are already there. You just need to know which link to fix.Timestamps:02:40 Discovery Calls Mirror Marketing05:36 No Shows Diagnosis11:33 Pre Call Confirmation Sequence19:41 Build Trust And Rapport24:02 Handling Common Objections38:55 Why Calls Dont Close43:55 Ask For The Sale45:54 Audit Your Last Ten Calls48:08 Sales Science And ArtTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.
• 
  Thinking About Quitting Your Business? STOP. Listen To This First 28.05.2026 57хв

  Save this one. Seriously. Bookmark it, download it, do whatever you need to do so that the next time you're sitting in the feeling of I can't keep going, you can come back here. Because that day is coming. Maybe it already came this week. The moment where you question whether you're cut out for this, whether it's ever going to work, whether the smartest thing you could do is just... stop. Every entrepreneur I know has been there and today's episode is the coaching session I give my clients when they land in that exact place.I'm walking you through how to actually unpack what's behind the urge to quit, because nine times out of ten, it's not what you think it is. We get into the three flavors this feeling tends to show up in, why your dysregulated nervous system is lying to you in those moments (and why the "big move" that feels so urgent is usually the worst one to make), and the difference between quitting your business and quitting a version of your business that simply isn't working because those are not the same thing. I also share the reflection questions I use to get to the real source of what's going on, a real client story of someone who almost built an entire second business to avoid a problem she actually just needed to solve, and why the only thing that truly separates the entrepreneurs who make it from the ones who don't isn't talent, strategy, or timing. It's just the refusal to leave the field.It's okay to sit on the bench. It's not okay to quit. Let's talk about the difference.Timestamps:00:50 Why Entrepreneurs Hit A Wall05:59 Three Reasons You Feel Done10:14 Regulate Before You React22:23 The Hockey Stick Breakthrough27:22 When Quitting Is Wisdom33:40 Why You Want To Quit40:03 Problems Mean Progress42:56 Inner Coach And Support49:37 Reconnect With Your Why54:09 Build Evidence Over TimeTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.