Evergreen Marketing, Simplified | Online Marketing, Podcast Business & Marketing Strategy for Women Entrepreneurs

Епизоди

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  67: The Best Way to Write Podcast Show Notes That Actually Grow Your Downloads 05.10.2026 21мин

  Podcast show notes are one of the most underused pieces of your podcast SEO strategy. And if you’ve been told nobody reads them anymore so they don’t really matter, I want you to look at them a little differently. Your show notes aren’t just a recap for the person who’s already listening. They’re another opportunity to help the podcast platforms understand what your episode is about — and to help the person who hasn’t found you yet decide that this is exactly the episode she’s been looking fo...
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  66: Is Community the Secret to Growing Your Podcast Downloads? 28.09.2026 13мин

  If you're trying to increase podcast downloads, I want you to think about something we don't talk about nearly enough when we're talking about podcast growth: who you're building relationships with. Because we spend a lot of time trying to figure out how to grow your podcast by finding more strangers. More social posts, better keywords, more promotion, more ways to get discovered. And yes, all of that matters. But sometimes the person who can introduce your show to exactly the right new liste...
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  65: Can You Sell a Podcast? How to Turn Your Show Into a Valuable Business Asset 21.09.2026 36мин

  Selling a podcast probably isn’t something most business owners think about when they start a show. But if your podcast is connected to your business, you may be building an asset with far more value than you realize. In this episode, I’m joined by exit readiness strategist Amy Sussex to talk about what actually makes a podcast valuable—and whether selling a podcast is really possible. Amy and I have also been working together on the strategy behind her own show, looking at its positioning, ...
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  64: The Podcast Download Myth: What Your Download Numbers Aren't Telling You 14.09.2026 17мин

  A podcast download can tell you that a piece of content was distributed. What it can’t tell you is whether your podcast is actually doing its job. We’ve been taught to treat downloads like a report card for podcast success. But if you’re using your show to grow a business, a big number without context doesn’t tell you whether new listeners are finding you, staying, following, exploring your catalogue, or eventually moving further into your world. That’s why I want you looking underneath the p...
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  63: What Actually Makes a Podcast Chart? My 90-Day Podcast Ranking Experiment 14.09.2026 20мин

  A podcast ranking can move without a massive spike in downloads—and after tracking two of my shows for 90 days, that changed the way I think about charting. Downloads matter, but they don’t tell you who found your show, whether they were new, how quickly they arrived, or what they did next. When I stopped staring at download totals and started watching listener engagement, I began seeing the same patterns around chart movement again and again. Those patterns became what I now call The Podcas...
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  62: Podcast SEO in 2026: Why Optimizing Your Podcast Name Isn't Enough 14.09.2026 19мин

  If you’ve optimized your show name and assumed your podcast seo was handled, you may be missing a much bigger opportunity. Getting found in 2026 isn’t about putting one keyword in your title and calling it a strategy. It’s about giving podcast platforms a clear, consistent picture of what your show is about—and letting listener behaviour reinforce it. That’s how podcast discoverability becomes part of your podcast business, rather than something you have to manufacture every week. You’ll lear...
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  Build a Top Podcast | Podcast Business Strategies Beyond Downloads (Trailer) 03.09.2026 2мин

  Podcast business growth is about so much more than hitting publish, watching your download numbers and hoping the right people eventually find your show. A great podcast can become one of the most powerful marketing assets in your business. It can help you grow an audience, build authority around the work you want to be known for, deepen trust with the people already listening and create a path that helps you convert listeners to clients. But none of that happens simply because you have a p...
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  61 // Podcast SEO Advice Beyond Downloads (What Actually Converts Listeners) 17.06.2026 13мин

  What if the reason your podcast isn’t generating more leads, clients, or sales has nothing to do with visibility? Right now, there’s a lot of conversation around podcast seo. And while discoverability absolutely matters, I think many coaches, consultants, and course creators have been led to believe that getting found is the ultimate goal. It’s not. Because getting found and getting clients are two very different things. If you've been spending hours researching keywords, optimizing titles, a...
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  60 // What Launching a Top 30 Podcast Taught Me About Growth | Podcasting For Business 15.06.2026 14мин

  Have you ever looked at a podcast that seemed to take off overnight and assumed it was luck? A few weeks ago, I launched a brand-new show that landed in the Top 30 charts in Canada within days. While the rankings were exciting, they weren't the biggest takeaway. What surprised me most was what happened after people started listening. And that experience reinforced some powerful lessons about podcasting for business that every entrepreneur should hear. One of the biggest misconceptions in podc...
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  59 // What's Really Stopping You from Converting Listeners into Clients? (Hint, It's Not Downloads) 10.06.2026 11мин

  You know that feeling when you're consistently publishing podcast episodes, showing up every week, and creating valuable content... but the clients just aren't coming? Most people immediately assume the answer is to increase downloads. More listeners must equal more sales, right? Not necessarily. One of the biggest misconceptions in podcasting is that visibility automatically creates revenue. While audience growth certainly matters, converting listeners into clients requires something much mo...
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  58 // Are Short Podcast Episodes Bad for Growth? | Podcasting For Business 08.06.2026 12мин

  Have you ever heard a podcasting tip and immediately thought, "That sounds easier... maybe that's what I should be doing too?" Lately, there's been a lot of conversation around shorter episodes and whether they're better for podcast growth. And while shorter content can absolutely have a place in your strategy, the bigger question might surprise you. The truth is, there isn't a magic episode length that guarantees success in podcasting for business. What actually drives growth is understandin...
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  57 // Podcast SEO Tips That Actually Work: Get Your Show Found on Google and Apple Podcasts 03.06.2026 12мин

  If you’ve been pouring time into your podcast but still feel invisible online, there’s a good chance the problem isn’t your content — it’s your podcast SEO strategy. Because here’s the truth: creating great episodes is only part of the equation. If platforms like Apple Podcasts and Spotify don’t fully understand what your show is about, who it serves, and how it fits into listener search behavior, your podcast becomes much harder to discover. And honestly? Most podcasters are getting oversimp...
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  56 // How to Stay Consistent With Your Podcast Over the Summer | Podcast Marketing Strategies 01.06.2026 11мин

  If you’ve been thinking about pulling back from your podcast this summer because you’re tired, overwhelmed, or struggling to keep up… you are so not alone. And honestly? These podcast marketing strategies might completely change the way you think about consistency. Because here’s the truth no one really talks about: summer changes the way people consume content. Routines shift. Downloads fluctuate. Energy looks different. And for a lot of coaches and consultants, trying to maintain the exact ...
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  55 // The Podcast SEO Strategy That Took Her to From Invisible to the Top 100 | Podcasting For Business 27.05.2026 27мин

  You can create great content, stay consistent, and still feel like your podcast is barely moving the needle in your business. And honestly? That’s the part nobody really talks about when it comes to podcast growth. Because the issue usually is not effort. It’s strategy. Today’s conversation is such a powerful example of what can happen when you stop treating your podcast like content for the sake of content… and start building it like a business asset with a real Podcast SEO Strategy behind i...
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  54 // If I Started a Business Podcast From Zero Today, Here’s What I’d Do | Podcast Marketing for Business 25.05.2026 19мин

  You’re not failing at podcast growth because you need more content. Most business podcasters are exhausted because they’re trying to grow a show without the right strategy underneath it. And honestly, that’s the biggest shift inside Podcast Marketing for Business right now — it’s not about doing more, it’s about building smarter. If I were starting a podcast from scratch today, I would approach everything differently. I wouldn’t obsess over posting more clips, chasing downloads, or trying to...
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  53 // Are You Giving Away Too Much Free Content on Your Podcast? | Podcast Marketing Tips 20.05.2026 22мин

  If you’ve ever held back from sharing something valuable on your podcast because you were worried people would “just take the free advice and never buy,” you are definitely not alone. And honestly? For a long time, online marketing taught us to believe that giving away too much was a bad thing. But I think the conversation around podcast marketing tips has changed — especially for coaches, consultants, and online business owners who want their podcast to actually generate leads and sales. Bec...
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  52 // The Biggest Mistake Keeping Your Podcast From Replacing Social Media | Podcasting for Business 18.05.2026 20мин

  There’s a reason so many women entrepreneurs feel exhausted by social media right now. It’s not because you’re bad at marketing. It’s because most of us were taught to believe that constant visibility equals business growth. And when you start exploring podcasting for business, that belief gets challenged in a really big way. Because podcasting works differently. This conversation unpacks the deeper reason so many entrepreneurs struggle to fully step away from Instagram, even when they know t...
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  51 // 3 Simple Content and Podcast SEO Strategies to Turn Listeners Into Clients 13.05.2026 13мин

  Your podcast might not have a download problem. It might have a positioning problem. Because most business owners are spending hours creating content, trying to grow their audience, and constantly marketing your podcast without realizing the real issue is that their show was never built to convert listeners into buyers in the first place. And this is exactly where Podcast SEO Strategies become far more powerful than simply chasing more visibility. Small shifts in discoverability techniques, c...
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  50 // The 5 Biggest Podcasting Myths That Cost Coaches and Consultants Clients 11.05.2026 18мин

  You do not need a massive audience to build a profitable podcast. But for a lot of coaches and consultants, that’s exactly what they’ve been taught to believe. More downloads. More visibility. More content. And yet, so many podcasts still aren’t generating clients or consistent revenue. Because the problem usually isn’t the podcast itself. It’s the strategy behind it. In this conversation, we’re unpacking five of the biggest podcast myths quietly holding business owners back from real podcast...
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  49 // Why Your Podcast Isn't Generating Leads (And Why It's Not Your Fault) 06.05.2026 18мин

  Your podcast isn’t failing—but if it’s not generating leads, it’s easy to start questioning everything. Your ideas, your consistency, even whether podcasting for business is actually worth it. But Generating Leads doesn’t come from doing more. It comes from doing it differently. Because most of what you’ve been taught about content marketing was never built for business growth. It’s built for visibility, audience growth, and staying consistent. And while that can help you grow your podcast, i...