CMO School

Epizode

• 
  Miranda Doubled Her Income Working Less as a Fractional CMO 11.08.2026 24min

  What if you could leave your full-time job, work fewer hours, and nearly double your income - all while doing work you actually love?In this episode, I’m joined by Fractional CMO School alum Miranda Holland to talk about how she went from working 40+ hours a week, to doubling her income, working just 30 hours a week as a Fractional CMO.Before Fractional CMO School, Miranda found herself reacting to whatever marketing requests her clients had, instead of steering the process and strategy. Fractional CMO School gave her the framework she needed to step into leadership and create the spacious business she’d always wanted.In this episode we cover:The frameworks that helped her package, position, and price her expertiseWhat gave her the confidence to leave her full-time job and go all-in on her businessHow she realized she was undercharging – and how her perspective on pricing changedThe mindset and imposter syndrome work that came with becoming an entrepreneur and CMOWhat her business and life look like now that she has more control over her time, income, and capacityIf you’re curious about Fractional CMO School, and want to hear all about Miranda’s transformation from employee to Fractional CMO, you’ll love this episode.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS:00:00 Meet Miranda: From Corporate Marketer to Fractional CMO 02:30 Taking the Leap & Leaving Her Full-Time Job04:05 The Framework That Gave Her Confidence06:08 From Order Taker to Marketing Leader08:06 Building a Fractional CMO Offer09:41 The Results: Double the Income, Fewer Hours12:45 The Mindset Shift Behind Her Success15:38 Overcoming “Am I Qualified?” Imposter Syndrome17:02 Packaging & Pricing Your Expertise19:13 Why a Fractional CMO Can Be an Early Strategic Hire21:21 Stop Selling Tactics - Start Looking at the Big Picture22:34 Miranda’s Advice for Aspiring Fractional CMOs23:11 Why Fractional CMO School Was Worth It
• 
  She Left Her "Dream Job" to Bet on Herself - And 6x'd Her Income 07.08.2026 32min

  I think a lot of us have been there, - sitting in a job that looks amazing from the outside, the kind where people go "wow, you work THERE?" - and slowly realizing it's just not filling your cup anymore.That's exactly where my guest this week was. Sydney Hagel left a big-name corporate job to start The Cozy Agency, and just over a year in she's on track to 6x her income. But the part I loved most about our conversation is how real she gets about that first year - the mistakes, the imposter syndrome, and what it really took to get to where she is now.In this episode of the CMO School podcast, we get into:How Sydney Hagel knew it was time to leave corporate - and what made her quit with no planWhat her first year in business looked like (including the money mistakes she made)How she lands high-ticket clients (it’s SO much simpler than you might think)The one thing she cared about more than profit in year one - and why it ended up building her whole client rosterHow she went from "I'll never make good money again" to 6x-ing her income in a single yearIf you're waiting to feel ready before you go after the big thing - the new niche, the bigger client, the leap out of your 9 to 5 - this is a conversation I want you to hear. Because you don't have to have it all figured out. You just have to be willing to bet on yourself before it feels safe.Learn more about Sydney:InstagramLinkedInGetCozyLearn more about Callan Faulkner, AI expertReady to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 Meet Sydney Kaye & What We're Covering01:50 From Corporate Marketing to Entrepreneurship05:10 Why We Both Left Corporate08:15 Knowing It Was Time to Quit11:50 The Fear (and Freedom) of Starting Your Own Business15:00 Landing the First High-Ticket Client18:25 Imposter Syndrome Never Really Goes Away21:00 How High-Ticket Clients Lead to More High-Ticket Clients25:25 Why You Can't Skip the Building Phase27:00 The Mindset That Keeps You Going29:10 Your "Why" Matters More Than Money30:50 Where to Connect with Sydney
• 
  6 Red Flags I Screen For Before I Take On Any Client as a Fractional CMO 28.07.2026 9min

  I've watched smart, capable marketers and Fractional CMOs burn out, lose money, and start to wonder if the whole Fractional path was a mistake — all because they said yes to the wrong client. And I've done it myself, more times than I'd like to admit.Because the thing is, you cannot out-strategize a bad-fit client. It doesn't matter how good your boundaries, your packages, or your process are — if the person on the other side of the contract is the problem, you can't fix it. In this episode, I break down:The 6 red flags I screen for before I'll work with ANY client (steal my checklist!)How to spot a bad-fit client on the discovery call — before you're locked into a contract with themThe questions I ask that get my leads to reveal who they REALLY are (so I don’t have to find out the hard way)Why a bad-fit client can make you question whether you're even cut out for this role (spoiler: it's not you)How saying no to the wrong clients is what lets you get real results for the right onesThe clients you turn down matter just as much as the ones you take on. Once you can see the red flags coming, your work gets way easier — and a lot more fun.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS:00:00 The Wrong Client Will Cost You More00:45 Why You Can't Out-Strategize a Bad Client01:30 Red Flag #1: They Blame Every Marketer02:45 Red Flag #2: No Team to Execute03:45 Red Flag #3: Shiny Object Syndrome04:45 Red Flag #4: You're Expected to Save the Business06:00 Red Flags #5 & #6: Unrealistic Expectations07:45 How to Protect Your Time and Energy08:45 Choose Clients Who Set You Up to Win
• 
  Will the Fractional CMO Model Work in My Niche? 21.07.2026 7min

  "Will the Fractional model actually work in MY niche?" — I get this question all the time. And it's the one that keeps people stuck: not starting, saying no to clients who'd be a great fit, or waiting to feel ready before they let themselves go for it.But here's what I want you to hear — the niche is NOT what makes the Fractional model work. What you're selling has nothing to do with the industry. It's YOU. It's your leadership. And that is valuable (and transferable) to any niche.In this episode, I’m breaking down:The 4 things that ACTUALLY tell you if a business is a fit for the Fractional model — and not one of them is the niche (steal the checklist!)The real reason marketers get stuck on the niche question and what you're REALLY saying when you ask "will this work in my niche?"What actually makes you feel ready for this role How I landed one of the biggest names in the online space as my very FIRST client in a niche I'd never worked inBy the end of this episode, the niche question won't feel so important, because you'll know exactly what to look for instead.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS:00:00 Will the Fractional Model Work in Your Niche?00:45 The Question You Should Be Asking Instead01:30 The 4 Signs a Business Is Ready02:30 Why Revenue and Budget Matter03:45 Leadership Matters More Than Industry05:00 Why Marketers Get Stuck on Niches06:15 Your Skills Transfer Further Than You Think07:00 Stop Waiting for the Perfect Niche
• 
  How I Structure My Contracts as a Fractional CMO (And Why I Make It Easy for Clients to Leave) 14.07.2026 5min

  Contracts are probably one of the least exciting things we could possibly talk about, BUT I get so many questions from marketers making the leap into Fractional CMO work and feeling completely overwhelmed by the contract side of things. OR not thinking about it at all… until something happens and they've got serious regrets.If your immediate thought is "cool cool cool, can I just copy yours?" 😂 — you absolutely can. I share exactly where you can grab all of my behind-the-scenes business systems in the episode!In this episode, I break down:How I structure my contracts after 5+ years of testing long-term, short-term, and month-to-month (steal the setup!)Why I DON'T lock clients into long-term contracts — and what I do insteadThe scope language that keeps you from ever being "in default" of your own contractThe tool I use to get a new contract out to a client in under 2 minutesThe sneaky little feature that gives me a heads up when a client might be about to give their noticeAnd at under 10 minutes, it's probably the quickest (and least painful) way you'll ever learn about contracts. Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS:00:00 Why I Don't Use Long-Term Contracts01:15 The Contract Structure That Works Best02:30 Protect Yourself From Scope Creep03:45 The Contract Tool I Use for Every Client04:45 My Favorite PandaDoc Feature05:30 Final Thoughts on Better Client Contracts
• 
  How I'm Using AI as a Fractional CMO to Deliver $15K+ Marketing Strategies 07.07.2026 11min

  The advice to "use AI to work faster" is great (I've cut my $15K client strategy build time nearly in HALF) but it’s really easy to get generic output if you’re not careful. That’s why I’m breaking down the exact process I use to build my client strategies.In this episode, I break down:The 5-step process I use to build my $15K client strategies with AI (so you can set yourself up the same way)The biggest mistakes I see Fractionals making with AI in strategy work (the last one is the worst)How I set up my AI to get great output (instead of generic or AI sounding garble)How I use AI as a thought partner instead of having it do the thinking for meIf you want to use AI for marketing strategy, or you already are, but you’re not happy with the output, you’ll love this episode. Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS:00:00 How I Cut Strategy Time in Half With AI01:00 The Biggest AI Mistakes Marketers Make02:45 Build AI Context Before You Prompt04:15 Turn Your Thinking Into Better Strategy05:45 Show AI What Great Looks Like07:00 Why I Build Strategies Section by Section08:45 The Final Review Most People Skip10:00 Use AI as a Thought Partner, Not a Strategist11:00 The Biggest AI Mistake to Avoid
• 
  Why I'm Not Taking On More Clients (Even Though I Could) 30.06.2026 11min

  Here's something I've learned building this business: at a certain point, doing more of what's comfortable stops moving you toward what you actually want. And the most powerful thing you can do is get radically honest about where you're putting your energy.For years I’ve wanted to grow Fractional CMO School. This year, I finally am — and I'm pulling back the curtain on exactly why, what I'm building, and the vision behind all of it.In this episode, I'm sharing:The decision that's reshaping my entire business this year — and the honest realization that got me hereWhy I'm intentionally protecting my space instead of filling it (and what that unlocks)The ecosystem I'm building behind the scenes — including an agency engine designed to send incredible Fractional leads straight to my studentsThe mission that's driven me from day one: helping women build wealth on their own terms — and the bold number I'm committing to this yearThis one is personal, and it's a look at the bigger vision I'm building — for me, and for every ambitious marketer ready to step into their next level. If that's you, you're going to want to hear this.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS:00:00 Why I'm Making a Big Change01:00 The Conversation That Changed Everything02:45 Why I Chose Fractional CMO School04:30 The Bigger Mission Behind My Business06:00 The Vision I'm Building07:15 Choosing Growth Over Comfort08:45 Why Fear Is Part of the Process10:00 My Goal for the Next Year11:00 What's Possible for Every Marketer
• 
  The Best Niches for Fractional CMOs in 2026 (And Where to Find Clients) 23.06.2026 13min

  Choosing a niche is one of the hardest decisions you'll make as a Fractional CMO. It determines what you charge, how sticky your retainers are, and how long it takes you to hit consistent six figures.In this episode, I'm sharing the top niches for Fractional CMOs in 2026 — the ones I think you can make the most money in, why they're the best, and where to find them.Inside this episode:Where the smart money is moving in 2026 — and the public sources that show you exactly who's got cash to spendThe fastest-growing consumer market on the planet, and the sub-niches inside it nobody's talking aboutThe category of business most marketers refuse to touch — and the one quietly minting the best-paying clients in the gameThe buyers who already know what expertise is worth (and are happy to pay for it)The one mistake almost every marketer makes when picking a niche — and how to sidestep it so you stop spinning and actually start movingIf you've been stuck waiting for the "right" niche to reveal itself, this is the episode that gets you out of your head and into the work.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 The Niches I'd Choose Right Now01:00 The Fastest Path to Clients With Budgets03:45 Why Health & Wellness Isn't Slowing Down06:30 The Clients Nobody Talks About08:30 Why Boring Businesses Win10:30 The Niche Advice That Keeps People Stuck11:45 Try This Before Committing to a Niche12:45 The Simpler Way to Get Started
• 
  How to Become a Fractional CMO: 5 Things to Do BEFORE You Quit 16.06.2026 13min

  Quitting your corporate job too early is why so many new Fractionals undercharge, take on bad-fit clients just to pay the bills, and burn out 6 months in wondering if they made the right call.The advice to "just take the leap" is great — I'm a huge believer in moving fast — but going Fractional is a business build, not a job change, and the best time to start building it is while you've still got a paycheck coming in.In this episode, I break down:The 5 things I'd do BEFORE quitting my corporate job to go Fractional (you can steal the exact list!)The asset you should be building while you're still inside the company (it'll sell for you for the next 5 years)The exact ask I'd send to your network that warms up half your first clients without a single pitchThe runway number that lets you charge what you're worth instead of what you needIf you're sitting at your desk thinking "I'm ready for this, but I have no idea where to start" — you'll love this episode.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 Don't Quit Your Job Yet01:00 The Positioning Advantage Most Marketers Miss03:00 Build Proof Before You Need It05:15 Learn From People Already Doing It07:30 Start Building Your Reputation Now09:15 Why LinkedIn Matters More Than You Think11:00 The Runway and Offer Strategy That Changes Everything12:20 Your Fractional CMO Exit Plan
• 
  What To Do When Your Fractional CMO Client Has No Team To Execute 09.06.2026 17min

  The worst thing that happens on a fractional CMO engagement isn't bad strategy — it's good strategy with no one to actually execute it.Every Fractional CMO will eventually land a client who doesn't have the right team to do the work. How you handle is everything.In this episode, I break down:The 3 types of team gaps every fractional CMO will eventually hitThe common mistakes that shift you from leader to doer fast (and are hard to come back from)3 ways to solve team gaps without filling them ourselfPlus, the reframe that turns this whole problem into a pricing and scoping opportunity in your favor.Your job as a fractional CMO is to build and run the marketing function. Not to be the marketing function.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 The Fastest Way to Devalue Yourself as a CMO01:15 The 3 Team Gaps Every Fractional CMO Will Face04:15 The Mistakes That Turn CMOs Into Doers07:30 Stop Taking Ownership of Client Urgency09:15 How Smart CMOs Solve Team Gaps10:00 Build a Bench of Trusted Contractors12:15 The Integrator and HR Partnership Strategy15:15 Turning Team Gaps Into More Revenue17:00 Protect Your Strategic Value
• 
  Can I Be A Fractional CMO If I've Never Been A CMO Before? 02.06.2026 7min

  You can be a Fractional CMO without ever having held the CMO title before. If you've been counting yourself out of Fractional CMO work because you’re not sure you’re experienced enough, this episode is for you.I’m breaking down:Why your past job title is not as important as you think it isThe three things you need to be a CMOWhat to do when you’re not *quite* qualified for a roleAnd the shift you need to make if you want to step into Fractional CMO workIf you've been counting yourself out of Fractional CMO work because of what's on your resume — you're going to love this episode.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS00:00 Can You Be a Fractional CMO Without the Title?01:00 What the CMO Role Actually Is02:00 The First Sign You're Already Thinking Like a CMO03:15 Why Business Thinking Matters More Than Marketing Skills04:45 Stop Acting Like an Executor06:00 Nobody Is Going to Tell You You're Ready04:50 The Bare Minimum You Need Online05:40 How to Build Credibility Fast06:10 Why I’d Focus on LinkedIn06:45 Instagram Clients Are Different
• 
  Stop Posting on Social Media to Get Clients as a Fractional CMO 26.05.2026 7min

  Posting on social media is one of the least effective easy to get clients as a Fractional CMO.I'm a huge believer in being visible online — but social media for lead generation is the SLOWEST and most exhausting route to landing high-ticket Fractional CMO clients.In this episode, I break down:3 reasons social media isn't landing you high-ticket Fractional CMO clientsWhere high-ticket clients DO come from — and why most Fractionals are looking in the wrong placeThe reframe I give my students that ends the content hamster wheel for goodHow to make your channels work for you WITHOUT posting every day (you'll get hours back)If you've been grinding to create social media content on the daily, and not seeing the return on your time, you’ll love this video.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 Social Media Didn't Build My Business00:40 Why Most Social Media Leads Are Bad Fits01:40 The Content Creation Hamster Wheel02:50 How High-Ticket Clients Actually Buy04:10 The Real Purpose of Social Media05:20 How to Look Credible Without Posting Every Day06:45 Why LinkedIn Beats Every Other Platform07:30 Stop Chasing Content
• 
  5 Ways to Beat Imposter Syndrome That Work Right Away 19.05.2026 9min

  Imposter syndrome is why most Fractional CMOs undercharge, second-guess their strategy, and shrink in client meetings.And the advice everyone gives you to "work on your mindset” is great, and I'm a huge believer in it — but that takes TIME. And if you've got clients you're leading right now, you need something that works IMMEDIATELY.In this episode, we break down:5 tips to help you get past imposter syndrome fastHow to build trust with clients (even when you don't have all the answers)Why you don't need to be the expert in everything as a CMOThe ONE thing that dissolves imposter syndrome faster than anything elseThe question I ask myself when I get stuck in my head with a client (steal it!)If you're working as a Fractional CMO and imposter syndrome is keeping you from showing up like the leader your clients hired you to be you’ll love this episode.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 Most Imposter Syndrome Advice Is Useless01:00 You Don't Need to Know Everything02:15 Build a Team That Fills Your Gaps03:45 Get Behind the Curtain05:20 Focus on Results, Not Expertise06:50 Remember Who You're There For08:15 The Real Way to Beat Imposter Syndrome
• 
  Do I Even Want To Be A Fractional CMO? | Live Coaching Call 12.05.2026 1h 5min

  So many people start Fractional work then find themselves burnt out, and questioning if this model is even a fit for them.I sat down with one of my Fractional CMO School students, for a live coaching call. Lisa came to me feeling disillusioned with the fractional model after a few client experiences, and wondering what to do next.I helped her see that didn't hate the model, she just wasn’t operating inside the right structure.She had been making the same mistakes I see others make all the time, so I asked her to come on the podcast because I KNEW her experience would be so helpful for many others.In this episode, we break down:The biggest mistake I see CMO’s make when building out strategies (that actually overwhelms your clients too)The most common places where Fractionals end up overdelivering in their roleA simple filter you can use to make sure you stay in your lane and only do CMO-level workThe driving analogy that helped me step into leadership and totally changed how my clients saw me (you can steal it!)If you're working as a Fractional but you’re buried in your client's Slack, your days are FULL of meetings, and you’re being pulled in a million directions, this episode is for you.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 Why Fractional CMO Work Wasn't Working03:25 Lisa's Background and Why She Made the Shift08:00 The Strategy Scope Mistake Most Marketers Make14:00 Why Overdelivering Creates Bigger Problems22:15 When Fractional CMOs Become Operators26:00 The Difference Between a CMO and a Marketing Manager35:20 The Leadership Shift That Changes Everything40:00 What It Really Means to Own the Marketing Function45:15 How to Identify the Right Fractional CMO Clients50:45 Why Every Growth-Stage Company Needs a Marketing Manager56:00 Where AI Fits Into the Fractional CMO Role01:04:00 Final Lessons on Scope, Boundaries and Client Fit
• 
  How to Sell Fractional CMO Services: Sales Secrets From a 7-Figure CMO 05.05.2026 12min

  Sales is the one skill nobody teaches you as a fractional CMO — and it's the one that determines whether your business actually grows. Most of us got into this because we're good at marketing. Not because we love selling. For a long time, I hated it. I wasn't comfortable doing it, I didn't feel like I was good at it, and the idea of getting on a call where someone might say no felt awful. Four years and millions in client revenue later — sales is one of my strongest skills.In this episode, I'm breaking down every lesson that got me there:The mindset shift that made selling stop feeling grossThe one thing you can do to make people feel understood before you've pitched anything,Why I turn people away — and how it's built my businessHow to lead a sales call so you're never getting interviewedHow to say your high-ticket prices without flinching.And what you can do to get better at sales.If sales still feels uncomfortable, or it’s something you want to get better at, this episode is for you.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 I Used to Hate Sales01:00 The 3 Shifts That Changed Everything01:30 Why Sales Is Really Service02:45 Empathy Is Your Competitive Advantage04:00 The Power of Selling With Integrity05:15 How to Lead a Sales Call07:45 The Secret to Saying Your Price Confidently10:00 The Only Way to Get Better at Sales11:10 Why Confidence Comes From Reps
• 
  How to Shift From Doing Marketing to Leading Marketing as a Fractional CMO 28.04.2026 16min

  What you spend your time on determines everything — how visible you are to your client, how much authority you actually have, how much they'll pay you, and whether you burn out. If you've ever felt like you're executing all the marketing while your client sees you as someone who takes direction instead of sets it, this episode will help you understand why.In this episode, I break down:The four things a CMO actually owns (and where execution lives)The daily filter you use to know if you're staying in the right scopeWhy staying in execution keeps you invisible — and what that costs youWhat happens when you start setting these boundariesThis shift isn't about confidence or willpower. It's about clarity on your role. And once you have that, everything changes — how your client sees you, what you charge, how much control you have over your time. Because stepping into the CMO role isn't about doing more. It's about operating at a different level.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 Why Most Marketers Struggle to Lead01:00 What a CMO Actually Does02:00 Strategy: The CMO's First Responsibility04:00 Resource Allocation and Team Decisions06:00 Accountability Without Doing the Work08:00 The 30,000-Foot View of Marketing09:15 What CMOs Should Never Do10:45 The Filter I Use Every Day12:15 How to Stop Being the Doer14:00 The 3-Step Shift Into Leadership
• 
  Fractional CMO vs Agency vs Contractor: How Switching Between Roles Is Costing You 21.04.2026 7min

  What you call yourself matters less than what you actually do. And when you code-switch with the same client — saying CMO, operating as contractor — you're losing authority and pricing power.If you've ever found yourself executing work for a client while also calling yourself their Fractional CMO, this episode will help you understand why.In this episode, I'm breaking down:Exactly what to do in your first 90 days as a fractional CMOWhat you should do (and not do) in months one, two, and threeHow to integrate with the team and establish your rhythm as the leaderWhy this progression determines whether you operate like a CMO or a contractorThis isn't about being rigid or distant. It's about clarity and boundaries. Because being a Fractional CMO isn't just about strategy — it's about the seat you're actually in.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 Why Clients Don't See You as a Leader00:45 Agency, Contractor, or Fractional CMO?02:00 The Problem With Code Switching03:15 Why Execution Shrinks Your Authority04:30 The Scope Creep Trap05:30 What Changes When You Stay in the CMO Seat06:30 Why Your Pricing Starts to Make Sense07:15 Pick a Lane and Stay There
• 
  What to Do In Your First 90 as a Fractional CMO 14.04.2026 11min

  How you structure your first 90 days changes everything about your business. When you step into a new client engagement, the order of what you focus on determines whether you're seen as a strategic leader or just another executor.In this episode, I break down:The exact order of what to focus on firstHow to integrate with the team and establish your rhythmWhen and how to prove the strategy worksWhy foundation building matters more than you thinkAnd how month three positions you as the strategic owner, not just the executorThis isn't about moving fast. It's about moving in the right order. When you follow this progression, you're not operating like a contractor. You're operating like a CMO — thinking, leading, and making decisions.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 What Your First 90 Days Should Look Like01:00 Month One: Slow Down Before You Speed Up03:00 Month Two: Build Relationships First04:30 Quick Wins vs Long-Term Projects06:00 Month Three: Start Thinking Like a Leader07:15 The Skill That Separates Great CMOs08:15 How to Build Trust With Clients09:15 Why the First 90 Days Matter So Much10:00 The Fractional CMO Roadmap
• 
  My $20,000 Strategy Process (And The Mistakes Fractional CMOs Make) 07.04.2026 12min

  I charge up to $20,000 for a marketing strategy — and in this episode I’m pulling back the curtain on exactly how I build it.Most fractional CMOs are winging their strategy process and massively undercharging because of it. So I’m walking you through my exact four-phase process — Discovery, Strategy Development, Delivery, and Alignment & Next Steps — and the mistakes I see people make at every stage.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 Why Most CMOs Undercharge for Strategy01:00 Phase 1: Discovery Changes Everything02:15 Stop Taking the Client's Word for It03:45 The Goal-Setting Mistake That Ruins Strategies05:15 Phase 2: Building the Right Strategy06:45 Why Bigger Isn't Better08:15 Phase 3: How to Deliver a Strategy09:45 Phase 4: Turning Strategy Into a Retainer11:00 How to Charge $20K for Strategy
• 
  Why Most Marketing Hires Fail (And How to Fix It) 31.03.2026 11min

  I see this all the time — founders frustrated with their hires, marketers frustrated with their clients, and everyone pointing the finger at the other person. But most of the time, it’s actually no one’s fault.In today’s episode, I’m breaking down:The biggest misunderstanding around hiring marketing supportWhy you’re not getting better resultsThe unrealistic expectations placed on one “unicorn” hireAnd the industry dynamic that keeps founders investing in tactics instead of building strategyIf you’ve ever hired “marketing help” and still ended up feeling overwhelmed, unsupported, or unsure what’s actually working, this episode is for you.And if you’re a marketer, this will help you see where unclear roles and structural gaps are setting you up for failure — even when you’re doing the best you can.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/TIMESTAMPS:00:00 Why Marketing Hires Keep Failing01:00 The Biggest Hiring Mistake Founders Make02:30 More Marketing Doesn't Mean Better Results04:15 Why Strategy and Execution Are Different Jobs05:45 The Unicorn Myth That's Burning Everyone Out07:45 Why Great Marketers Still Struggle08:45 The Fractional CMO Advantage10:00 The Industry Problem Nobody Talks About11:00 Leadership vs Execution: The Real Question