The Rebooting Show

Episodes

• TRB Live in Cannes: Publishers' Google problem 30.06.2026 38m

  People Inc CEO Neil Vogel explains his beef with Google and how publishing now requires running multiple playbooks customized for each brand. Axios chief media correspondent Sara Fischer says an AI marketplace can only emerge if Google participates. Ch...
• Esses' Ojus Jain on building an F1 culture brand 23.06.2026 55m

  Esses is betting a high-end print magazine will help establish brand credibility an email list alone cannot. Founder Ojus Jain is building a model that uses that credibility and editorial distribution to power brand activations around the crowded F1 ra...
• KRCW's Jennifer Ferro on building a community model 19.06.2026 49m

  KCRW is a local institution in Los Angeles, home to Morning Becomes Eclectic, the long-running music-discovery program. The public radio station is using its standing to lean into a community model that includes 100 events per year, such as a pie bakin...
• News as a feature 16.06.2026 41m

  The Reuters Institute's new digital news report lays bare the challenges facing journalism as people increasingly stop seeking out news products. Instead, news is a feature of other products. Jim Egan, one of the report's authors, joins me to discuss t...
• Dynamo's Nicholas Carlson on finding content-market fit 09.06.2026 1h 3m

  A year after its launch, Dynamo’s Nich Carlson joined me to discuss what he’s learned in starting a YouTube-first video programmer. Dynamo is home to “Business Explains the World ( https://www.youtube.com/@BusinessExplainsTheWorld ),” a documentary-sty...
• The new social with Rachel Karten 02.06.2026 42m

  TikTok broke social media's original contract — grow followers, followers see content — and replaced it with algorithmic sorting that rewards entertaining strangers over satisfying your loyal audience. Link in Bio's Rachel Karten joins The Rebooting Sh...
• The Dow Jones recipe for growth 26.05.2026 53m

  In the wreckage of the scale era, The Wall Street Journal is one of the winners. It has 4.5 million paid subscriptions and the broader Dow Jones portfolio has 6.3 million with a foothold in B2B data assets like OPIS and Risk & Compliance. The Journal h...
• The revenge of brand 19.05.2026 47m

  Markets in the midst of technological change tend to have two camps. One is the legacy incumbents that have strengths in their brands and the other in upstarts that are nimbler. In digital media, it turned out brand won. At Possible, The Rebooting held...
• Inside Politico’s franchise playbook for Playbook 12.05.2026 56m

  At nearly two decades old, Politico's Playbook was an innovator in the now-familiar daily agenda-setting newsletter. Playbook is now more than a DC staple. It has editions in five countries with two more on the way. And it is looking to adopt a franchi...
• TV advertising has decentralized 05.05.2026 30m

  The decentralization of digital media has arrived for TV. The TV advertising system is being remade in the image of the data-focused, automated ad systems that came to dominate the internet. TV was always the holdout, thanks to scarcity. That’s changed...
• Inside The Guardian's U.S. expansion 28.04.2026 1h 4m

  Much of the U.S. news landscape is doom and gloom, but The Guardian is a quiet success story. Powered by reader contributions, The Guardian now has a 150-person newsroom and draws more web traffic than The Washington Post. Guardian U.S. managing direct...
• Journalism vs capitalism 21.04.2026 37m

  In this live recording from the International Journalism Festival in Perugia, Italy, I debated Peter Erdelyi, director of the Center for Sustainable Media, about the role of state subsidies in building sustainable media businesses. Chapters: 00:00 Beeh...
• Morning Brew’s direct thesis 14.04.2026 41m

  Morning Brew CEO Robert Dippell discusses why there are two types of publishers: those with a passive connection to their audience and those with a strong connection. Sponsored by Beehiiv, the modern email system used by leading publishers like Time, T...
• Axios COO Allison Murphy on bringing the franchise model to local 07.04.2026 45m

  Allison Murphy, COO of Axios, joined me to discuss the evolution of Axios Local five years in. Axios plans to be in 43 cities by the end of the year. It is adapting its franchise model to build around individual reporters. In this model, the journalist...
• Dealmaking atmospheres 03.04.2026 47m

  Christian Muche built Dmexco into Europe's biggest digital marketing event, walked away, and then launched Possible in Miami Beach — after Martin Sorrell told him the world didn't need another marketing event. We talk about what it took to launch a new...
• The Puck model comes to food 30.03.2026 33m

  Former Athletic and Puck exec Max Tcheyan is launching Caper, a media brand covering the power dynamics behind the restaurant world. Max explains why he thinks food media is where sports media was in 2016, how dining culture has become a status marker ...
• Reinvigorating the Philadelphia Inquirer 24.03.2026 51m

  The Philadelphia Inquirer is a typical big city newspaper that's been in retreat for a generation. Now under a unique nonprofit ownership structure, the Inquirer grew revenue last year and turned an operating profit. CEO Lisa Hughes, the former New Yor...
• Inside Outside's media-as-flywheel strategy 17.03.2026 51m

  Robin Thurston raised $150 million to turn Outside into more than a magazine. He explains how the company married media brands with mapping apps, SaaS platforms, and a festival to reach profitability at $125 million in revenue.
• Journalism's product problem 10.03.2026 1h 7m

  Dmitry Shishkin, a veteran of the BBC and former CEO of Ringier International, has a back-to-basics suggestion: Journalism needs to adapt more of a product mindset. Too much of what newsrooms produce is basic news updates rather than acting as a utilit...
• Google wants search to die 04.03.2026 52m

  Taboola CEO Adam Singolda has built his company on open web publishing. He sees the dynamics of the open web changing, as the battle for AI surpremacy acclerates the shift from traditional web search, putting in motion a cascading series of second-orde...