Property Developers Playbook

Episodes

• 57: Your Network Is Your Net Worth: The Power Of Relationships 22.06.2026 10m

  In this episode, Jonathan Stobbs and Kieron Shepherd dive into the lifeblood of property development: networking. They explore why your network truly dictates your net worth and detail exactly how to build essential relationships with vendors, agents, planners, and builders.  KEY TAKEAWAYS Property is a Relationship Business: While it may look like an industry built strictly on land and bricks, property development fundamentally relies on the strength of your professional relationships. Build Your Power Team: Success requires cultivating strong, ongoing connections with a wide variety of professionals, including commercial agents, planning consultants, builders, and subcontractors. Master the One-Minute Pitch: Prepare a concise, clear introduction before attending events. Knowing exactly how to articulate who you are and who you help will give you confidence and make you memorable. Lead with Value, Not a Sales Pitch: Go to events with the intention of building genuine relationships and finding ways to assist others, rather than just collecting a stack of business cards. The Fortune is in the Follow-Up: The real networking happens after the event. Always connect with new contacts on platforms like LinkedIn or Instagram, and schedule follow-up coffee chats to solidify the relationship. BEST MOMENTS "Your network is your net worth. Build your network as big as possible, and your net worth could follow that."  "Property, people think, is a land and buildings business, but actually it's a relationship business. Because everything in property development is all about the relations."  "Out of all people's fears, death was third. The first one was public speaking."  "Don't go in there just trying to be a buyer or a seller. You're trying to network and try and build relationships and connections, and genuinely just try and be interested and open-minded into what other people are there for."  "It's not just about collecting how many business cards you can collect. Go there with the intention of building relationships and basically seeing how you can help other people."  YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/  https://www.linkedin.com/in/jonathanstobbs/  https://www.instagram.com/jonathan.stobbs/  https://www.facebook.com/kieron.shepherd.73  https://www.linkedin.com/in/kieron-shepherd-83b979aa/  https://www.instagram.com/kieron__shepherd/  https://www.propertydevelopersplaybook.co.uk/  Book your seat now on our 3-day live event, Property Developers Bootcamp  https://www.propertydevelopersiq.co.uk/pdblive 
• 56: The Most Underrated Skill In Property: The Art of Following Up 15.06.2026 25m

  In this episode, Jonathan Stobbs and Kieron Shepherd tackle one of the most overlooked yet crucial skills in business: the follow-up. They discuss the staggering statistics behind why most people fail by giving up too soon and reframe the word "no" as simply a defensive buffer, meaning not right now.  KEY TAKEAWAYS Redefine Rejection: A "no" is often an automatic, protective buffer meaning "not right now," which leaves the door open for future opportunities. Systems are Essential: Utilise CRMs, spreadsheets, or calendar reminders to track touchpoints and ensure no lead falls through the cracks. Value-Driven Persistence: Provide value during follow-ups, such as offering a coffee, bringing lunch, or giving away branded promotional items, rather than just asking for a deal. Avoid Desperation: Maintain professionalism and avoid coming across as desperate, which can quickly deter potential clients, vendors, and investors. Leverage Referrals: Even if a prospect isn't ready to do business, always ask if they know someone else in their network who might be a good fit. QUOTES "80% of sales requires five or more touchpoints, yet 44% of salespeople give up after the first try." "I always hear 'no' as 'not right now' every time." "There is a fine line between persistence and being annoying." "Don't go shopping when you're hungry... If you're desperate, that's not the time to be having meetings." "You're almost presenting, aren't you? It's a bit of a show and tell, and then if they ask questions, then you know they're interested." YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/  https://www.linkedin.com/in/jonathanstobbs/  https://www.instagram.com/jonathan.stobbs/  https://www.facebook.com/kieron.shepherd.73  https://www.linkedin.com/in/kieron-shepherd-83b979aa/  https://www.instagram.com/kieron__shepherd/  https://www.propertydevelopersplaybook.co.uk/  Book your seat now on our 3-day live event, Property Developers Bootcamp  https://www.propertydevelopersiq.co.uk/pdblive
• 55: Save Thousands on Your Build With We Are Ease: The Construction Management Advantage 07.06.2026 52m

  Construction Management is not for the faint hearted or the amateur developer. Most developers should use a main contractor for their developments — but there is an alternative route for those who want greater control over costs. Jonathan Stobbs and Kieron Shepherd are joined by Andrew Doidge of We Are Ease, one of the Southwest's leading construction management consultancies, to break down how this procurement model actually works. The conversation covers the contractual differences from traditional builds, the value of early contractor and supply chain involvement, and how rapid mobilisation can rescue stalled or bank-repossessed sites. You'll learn why pre-construction cost gateways matter, how to avoid being "dazzled" by a design you can't afford, when construction management makes financial sense, and the real-world value engineering decisions that protect your margins. Andrew also shares hard-won lessons from 15 years of high-end residential and hospitality projects. If you're serious about maximising value on your next development, this one's essential listening. KEY TAKEAWAYS Get cost advice at RIBA Stage 3, not Stage 4. Confirm your design is affordable before committing to expensive technical design packs — too many developers discover they're a million over budget only after the detailed drawings are done. Bring contractors and supply chain in early ("early contractor involvement") to test buildability, not just whether a design works on paper. Planning drawings don't guarantee something can actually be built. Understand the contractual difference: under construction management, the client enters into direct contracts with each trade package, with the consultancy acting as principal contractor — meaning specification savings benefit you, not the main contractor. Skip the protracted tender process to save 6–12 months and avoid material inflation eating your viability. Negotiate by setting a QS-costed budget and asking contractors to build to it, rather than comparing seven competing prices. QUOTES "Design is everything. Design is everything. Design is everything. And I mean that sincerely." "Nothing worse than going for the cheapest price, and it all goes tits up — everybody's out of pocket, and then they blame the builder." "It's not always about whether design works. It's about: can you build it?" "We very often get that Friday afternoon phone call to say, 'Can you start Monday?'" "People who don't know, don't know — and this is where, if you've got people with experience, you can at least get answers from people who've done it before." YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. FOR REFERENCE Website: https://www.weareease.com LinkedIn: https://www.linkedin.com/company/we-are-ease-ltd/ Instagram: https://www.instagram.com/weareease/ OUR SOCIALS https://www.facebook.com/jonathan.stobbs.7/  https://www.linkedin.com/in/jonathanstobbs/  https://www.instagram.com/jonathan.stobbs/  https://www.facebook.com/kieron.shepherd.73  https://www.linkedin.com/in/kieron-shepherd-83b979aa/  https://www.instagram.com/kieron__shepherd/  https://www.propertydevelopersplaybook.co.uk/  Book your seat now on our 3-day live event, Property Developers Bootcamp  https://www.propertydevelopersiq.co.uk/pdblive 
• 54: How to Get Started in Property Development: No Money, No Experience, No Problem 01.06.2026 43m

  Property development shouldn’t feel like a closed shop reserved for the elite, but the reality is that most people who want to jump in never actually take that first step. This conversation strips back the jargon to look at what it really takes to move from being a tradesperson or professional into delivering multi-unit projects. It’s not just about having a massive pot of cash; it’s about the mindset to treat development as a serious business rather than a side hustle. The discussion dives into the massive shift in the UK market, where small developers have seen their share of new builds plummet, and why that’s exactly why new, agile developers are needed today. From spotting hidden drainage risks to managing the voices of well-meaning family members who want to keep you in your comfort zone, this is a practical roadmap for anyone ready to stop watching from the sidelines and start building a track record. 5 Key Takeaways Treat property development as a full-time business rather than a hobby or side hustle to ensure you manage risk and finance properly. Aim for a "sweet spot" of 3 to 10 units for your first project to benefit from economies of scale without becoming overwhelmed by complexity. Leverage your existing background—whether in trades, accounting, or sales—to fill specific roles within your development team. Don't let analysis paralysis or the fear of being an "imposter" stop you from making offers, as the offer is simply the start of the negotiation. Education and mentorship are vital to avoid costly "hidden" mistakes like miscalculating drainage distances or planning constraints. 5 Key Quotes "If you treat it as a side hustle or hobby, it'll always stay as a hobby." "The number of people interested in property development who never start is actually between 70 to 80%." "Fake it to yourself before you make it for yourself... giving yourself confidence." "The biggest I'm not going to say naysayers but the people who will talk you out of this... they're going to be the closest people to you." "Every master was a once disaster at one stage... the difference is they took the first step." YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.1979/  https://www.linkedin.com/in/jonathanstobbs/  https://www.instagram.com/jonathan.stobbs/  https://www.facebook.com/kieron.shepherd.73  https://www.linkedin.com/in/kieron-shepherd-83b979aa/  https://www.instagram.com/kieron__shepherd/  https://www.propertydevelopersplaybook.co.uk/  Book your seat now on our 3-day live event, Property Developers Bootcamp  https://www.propertydevelopersiq.co.uk/pdblive 
• 53: How to Save Thousands on Property Developments: Through Value Engineering 25.05.2026 50m

  Stop letting over-engineered building specs swallow your hard-earned profit margins. Navigating the balance between what an architect dreams up and what actually makes financial sense on the ground is a constant battle for property developers. Managing a development budget isn't just about finding the absolute cheapest materials; it is about strategic value engineering. Cost engineering simply manages expenses, but value engineering finds the sweet spot between time, financial outlay, and quality without compromising the final product. Dive into the practical realities of managing construction budgets, from pushing back on high-end insulation requirements to rethinking exterior details that do not add to the end valuation. Learn how to have those tough, early conversations with structural engineers and main contractors to protect the bottom line. It is entirely possible to deliver a top-tier finish while aggressively defending the project's profitability, provided the right questions are asked before the first brick is laid. Key Takeaways Never blindly accept initial building specifications without questioning if alternative, more cost-effective materials can achieve the exact same standard. Cost engineering focuses purely on managing expenses, whereas value engineering optimises the balance of time, financial outlay, and overall build quality. Have robust conversations with structural engineers and design consultants before full construction drawings are issued to avoid expensive mid-project revisions. Always evaluate if high-end finishes or complex architectural details will genuinely increase the final valuation of the property. Establish open communication with the main contractor early on to identify practical supply chain alternatives that protect the profit margin. Quotes "The key is not to cut corners. Cost engineering is talking about the actual cost of things and managing the costs, buying right." "Value engineering is when we're not just talking about cost, we're talking about time. If it saves us time, it's going to save us a lot of money down the line." "You can't just go around swapping things out. It has to be documented. Building control needs to know about it and warranty providers need it as well." "Don't give the architects a blank canvas to go off and do whatever they want. It has just blown build budgets completely." "As a developer, being the client, you might look at working to control those costs, so you know exactly what the contractor's plus is." YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/  https://www.linkedin.com/in/jonathanstobbs/  https://www.instagram.com/jonathan.stobbs/  https://www.facebook.com/kieron.shepherd.73  https://www.linkedin.com/in/kieron-shepherd-83b979aa/  https://www.instagram.com/kieron__shepherd/  https://www.propertydevelopersplaybook.co.uk/  Book your seat now on our 3-day live event, Property Developers Bootcamp  https://www.propertydevelopersiq.co.uk/pdblive 
• 52: How to Negotiate Property Deals: Negotiation Secrets Every Developer Must Know 17.05.2026 40m

  Negotiation isn't just about the number on the page; it’s about making sure the deal actually stacks before you even pick up the phone. Too many developers are flushing hundreds of thousands down the drain by overpaying at the front end because they haven't done the legwork. We’re stripping back the "Art of Negotiation" to show you how professional due diligence becomes your ultimate leverage when talking to vendors. From identifying bat emergence windows to navigating the minefield of CIL and Section 106, we explain why your offer needs to solve the seller's problems, not just meet their price. Whether you are hounding an agent for a year or presenting a professional pitch deck to a hotel owner, everything in this industry is up for grabs if you know how to structure it. It’s time to stop winging it and start building a credible, systematic approach to every offer you make. KEY TAKEAWAYS Due diligence is the foundation of any negotiation, providing the "ammunition" needed to justify your offer price based on site constraints and risks. Everything in property is negotiable, including professional fees, build contracts, completion timelines, and even rental terms. A professional offer pack or "pitch deck" builds massive credibility with agents and vendors, proving you are a serious developer who can actually deliver. The goal is to negotiate against the deal’s risks rather than the person selling it, finding a sweet spot that works for both parties’ bottom lines. Emotional detachment is vital; you must be willing to walk away from a deal if the margins don't work, trusting your gut when a project feels off. QUOTES "There's a right way of doing it... our way of doing it. We find it successful and it works." "Everything is negotiable. Everything." "You're not negotiating against the seller. All you're doing is negotiating against the risk." "A good deal is a bad deal for both... you'll never have a deal that is perfect for you." "If it doesn't feel right, it's not right. You've got to trust your gut." YOUTUBE CHANNEL ⁠⁠https://www.youtube.com/@propertydevelopersiq⁠⁠ HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.1979 ⁠⁠⁠https://www.linkedin.com/in/jonathanstobbs/⁠⁠⁠  ⁠⁠⁠https://www.instagram.com/jonathan.stobbs/⁠⁠⁠  ⁠⁠⁠https://www.facebook.com/kieron.shepherd.73⁠⁠⁠  ⁠⁠⁠https://www.linkedin.com/in/kieron-shepherd-83b979aa/⁠⁠⁠  ⁠⁠⁠https://www.instagram.com/kieron__shepherd/⁠⁠⁠  ⁠⁠⁠https://www.propertydevelopersplaybook.co.uk/⁠⁠⁠  Book your seat now on our 3-day live event, Property Developers Bootcamp  ⁠⁠⁠https://www.propertydevelopersiq.co.uk/pdblive⁠⁠⁠ 
• 51: Company Structures for Property Developers: What You Need to Know Before You Buy 10.05.2026 20m

  One of the most common questions from anyone getting into property development — and one of the most misunderstood. Jonathan and Kieron break down the company structures every developer needs to understand before they buy a single brick. From the risks of lumping everything into one trading company, through to SPVs, holding companies and joint venture structures, this episode covers the landscape clearly and without the jargon. There's also a really honest look at tax considerations, pension strategies, and why lenders actually prefer a clean, history-free SPV over a company with a track record. Spoiler: property finance works differently to almost every other industry. A timely reminder that structure isn't just admin — it's how you protect everything you build. Not tax or legal advice — just two developers who've been through it, sharing what they know. 5 KEY TAKEAWAYS Buying all your properties within one trading company is the riskiest approach — if one development runs into trouble, it can bring down everything else sitting alongside it. A Special Purpose Vehicle (SPV) — a separate limited company for each project — keeps developments clean, protected, and far more attractive to lenders and finance institutions. A holding company structure above your SPVs gives you greater control over profit extraction, tax planning, and scalability as your pipeline grows. Lenders don't want history in the development company — they want a clean SPV with no baggage. This is the opposite of how most trading businesses work, and it catches a lot of developers out. Structure should be planned from the very beginning, not retrofitted once you're already in. Getting advice from a tax professional early pays dividends — sometimes literally. QUOTES "Good structure is all about protecting profits and mitigating risk — it's not one size fits all." "If something had to go wrong with your one development, it could affect all the others — that's why we'd never advocate that approach." "They don't want the history in the company — they don't want the baggage. They want it as clean as possible." "It's not about not wanting to pay taxes. It's about not paying too much tax." "Start with the end in mind. Think about your company structure right at the very beginning — even if you're just doing land sourcing." YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq⁠ HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. ⁠⁠https://www.facebook.com/jonathan.stobbs.7/⁠⁠  ⁠⁠https://www.linkedin.com/in/jonathanstobbs/⁠⁠  ⁠⁠https://www.instagram.com/jonathan.stobbs/⁠⁠  ⁠⁠https://www.facebook.com/kieron.shepherd.73⁠⁠  ⁠⁠https://www.linkedin.com/in/kieron-shepherd-83b979aa/⁠⁠  ⁠⁠https://www.instagram.com/kieron__shepherd/⁠⁠  ⁠⁠https://www.propertydevelopersplaybook.co.uk/⁠⁠  Book your seat now on our 3-day live event, Property Developers Bootcamp  ⁠⁠https://www.propertydevelopersiq.co.uk/pdblive⁠⁠ 
• 50: 50 Episodes Later... We're Launching On Youtube 03.05.2026 16m

  We’ve reached a massive milestone—it’s our 50th episode!. To celebrate, we are stepping out of our comfort zone and taking the podcast visual with the launch of our YouTube channel, Property Developers IQ. Looking back at our first 49 episodes, we reflect on the steep learning curve of moving from spreadsheets and construction sites to the podcast mic. In this episode, we dive into the core philosophy that drives our business: People, Place, and Profit. We discuss the necessity of building a "power team," the emotional roller coaster of development, and why we’re committed to showing you the "good, the bad, and the ugly" of the 100-dwelling pipeline we’re currently managing. Whether you're an aspiring developer or a seasoned pro, join us as we evolve from just an audio experience to on-site walkthroughs and deep-dive case studies. KEY TAKEAWAYS Growth Happens Outside the Comfort Zone: Moving from audio to video was a challenge for a numbers-focused accountant and a site-focused contractor, but essential for evolution. The Power Team is Non-Negotiable: You cannot do property development alone; success relies on building a core team of professionals like solicitors and planning consultants. The "Three Ps" Philosophy: Our work is grounded in People (building for others), Place (creating community), and Profit (ensuring a professional, sustainable business). Money is a Tool, Not a Barrier: You don't necessarily need all of your own money, but you do need access to capital through private investors or finance partners. Transparency in Development: We aim to bridge the information gap by sharing real build costs and case studies to help others overcome the fear of their first step. QUOTES "I love my spreadsheets... it was a lot easier no one talked back and as long as the numbers balance i'm a-okay." "As everyone knows you grow when you're outside your comfort zone." "Team is the most important thing... from day one you've got to start building that a team." "People always think that developers are greedy... but actually when you look at what a developer brings to the table... it's very understated." "Every day is a school day." YOUTUBE CHANNEL https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. ⁠https://www.facebook.com/jonathan.stobbs.7/⁠  ⁠https://www.linkedin.com/in/jonathanstobbs/⁠  ⁠https://www.instagram.com/jonathan.stobbs/⁠  ⁠https://www.facebook.com/kieron.shepherd.73⁠  ⁠https://www.linkedin.com/in/kieron-shepherd-83b979aa/⁠  ⁠https://www.instagram.com/kieron__shepherd/⁠  ⁠https://www.propertydevelopersplaybook.co.uk/⁠  Book your seat now on our 3-day live event, Property Developers Bootcamp  ⁠https://www.propertydevelopersiq.co.uk/pdblive⁠ 
• 49: How Do Development Valuations Actually Work: Demystifying Property Development Valuations 27.04.2026 40m

  In this episode, Jonathan and Kieron break down the critical processes of valuations and drawdowns. They explain how developers can successfully extract money from their lender by working effectively with the Monitoring Surveyor, who acts as the primary gatekeeper for the funds.  KEY TAKEAWAYS The Monitoring Surveyor is the Gatekeeper: The MS works independently on behalf of the lender to verify your build costs and progress before any money is released. Building a good, honest relationship with them is essential. Funding is Released in Stages: You do not get your loan upfront; instead, you draw down funds in stages or "tranches" based on verified progress, usually assessed as a percentage of completed work. Avoid Overclaiming at All Costs: Attempting to claim for work that hasn't been completed yet will damage your credibility and can cause major cash flow delays down the line. Timing, Accuracy, and Evidence are Crucial: When submitting a drawdown request, make sure it is perfectly timed for your cash flow needs, mathematically accurate, and backed by clear evidence. Set Clear Terms with Contractors: Ensure your main contractor understands the valuation schedule and submits detailed, clear applications for payment that align with what the MS expects to see. BEST MOMENTS "Today we're talking about valuations, drawdowns... basically how to extract the money from your development through the lender and working with the key gatekeeper... who is the monitoring surveyor." "Ultimately cash flow is what keeps the whole development ticking, everyone moving forward... cash is king." "Timing, accuracy and evidence... they are really important points." "If you're trying to be shifty or sneaky, you're going to end, dig yourself into a hole." "You want the monitoring surveyor, whoever is the gatekeeper of the money, to be on your side or as much on your side as possible while they still independent and acting on behalf of the lender." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/  https://www.linkedin.com/in/jonathanstobbs/  https://www.instagram.com/jonathan.stobbs/  https://www.facebook.com/kieron.shepherd.73  https://www.linkedin.com/in/kieron-shepherd-83b979aa/  https://www.instagram.com/kieron__shepherd/  https://www.propertydevelopersplaybook.co.uk/  Book your seat now on our 3-day live event, Property Developers Bootcamp  https://www.propertydevelopersiq.co.uk/pdblive 
• 48: How to Evaluate a Site Before You Buy - Part 2: The 8 Pillars of Site Assessment 19.04.2026 45m

  Ever feel like you’re playing detective when assessing a potential development site? We’re back for part two of our deep dive into the eight key areas of deal assessment, moving beyond the basics into the "heavy lifting" of environmental risks and legal minefields. From the nightmare of protected bat hotels to the surprising discovery of a wolfhound buried on-site, we share the technical hurdles that can make or break your viability assessment. We talk through why contamination isn't always a reason to walk away, how to spot a "ransom strip" before it halts your project, and why you should never offer the asking price without factoring in the logistics of a tight urban build. If you want to stop guessing and start pitching professional offers that landowners actually respect, this is the playbook you need. Key Takeaways Identify Problems Early: You cannot design around a problem you haven’t identified; spotting risks early prevents wasted time and money. Contamination as Opportunity: Technical risks like contamination or mining history shouldn't necessarily scare you off; they are often leverage for price negotiations. Verify Access Rights: Easements and "ransom strips" are critical legal hurdles; even if a pylon or lane looks like a negative, it can sometimes be turned into a commercial advantage. Logistics Impact Build Costs: Simple new builds can become high-risk if access is restricted by narrow sticks or urban density, as contractors will price in these complexities. Build Relationship Equity: Success in property is about "give and take" with local agents; nurturing these connections can get you access to land before it ever hits the open market. Quotes "Some people may be put off by these things... but all you're doing is assessing the risk and associate the cost with that for your viability." "The bats are living better than most people bloody hell." "A good commercial solicitor is worth their weight in gold to make sure there's nothing restricting access or rights of way." "You can't design around a problem you haven't identified." "Relationships are about give and take... you scratch my back, I'll scratch yours." Chapters 00:00 – Environmental and Technical Risks: Flood Zones and Contamination 08:15 – The "Bat Hotel": Managing Protected Species and Ecology 16:40 – Legal Constraints: Restricted Covenants and Ransom Strips 24:20 – Build Logistics: Dealing with Ground Conditions and Access 32:10 – Market and Exit: Finding the Most Profitable Strategy 38:45 – Professional Pitching: How to Justify Your Offer to Vendors  HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. ⁠https://www.facebook.com/jonathan.stobbs.7/⁠  ⁠https://www.linkedin.com/in/jonathanstobbs/⁠  ⁠https://www.instagram.com/jonathan.stobbs/⁠  ⁠https://www.facebook.com/kieron.shepherd.73⁠  ⁠https://www.linkedin.com/in/kieron-shepherd-83b979aa/⁠  ⁠https://www.instagram.com/kieron__shepherd/⁠  ⁠https://www.propertydevelopersplaybook.co.uk/⁠  Book your seat now on our 3-day live event, Property Developers Bootcamp  ⁠https://www.propertydevelopersiq.co.uk/pdblive⁠  To Get 10% off Searchland subscription CLICK this link - https://searchland.co.uk?via=jonathan-stobbs
• 47: How to Evaluate a Site Before You Buy - Part 1: The 8 Pillars of Site Assessment 13.04.2026 26m

  In this episode, Jonathan and Kieron explore the transition from finding a site to truly understanding its potential and pitfalls. Many beginners make the mistake of running a financial viability assessment before looking at the physical and legal reality of the land. They introduce a framework of eight key risk areas, focusing today on the first four: Planning Risk, Physical Site and Building Constraints, Access and Highways, and Utilities and Services.  KEY TAKEAWAYS Never fall in love with the numbers before you understand the site constraints; a "cheap" site can quickly become a liability if the physical or legal risks are too high. Use the planning portal not just for your site, but to research the history of surrounding plots to gauge the council’s appetite for development. The steeper the slope, the higher the cost. Factors like tanking, retaining walls, and complex foundations must be identified early in the physical assessment. Just because a road exists doesn't mean you have the legal right to use it for a new development. Always verify "ransom strips" and highway adoption status. Capacity is the hidden deal-killer. Always check with the National Grid or water authorities early, as requiring a new substation can decimate your profit margins. BEST MOMENTS "Most beginners get all excited... they start running the numbers before even looking at the site constraints, which we think is a huge mistake." "The greater the gradient of the slope, the more costs there are." "Just because there's a road there doesn't mean it's an adopted road... you can’t just do what you want." "We switched [the water] off... and we very quickly found out who owned it because they came running out of the house in a bath cap." "Every physical constraint becomes a cost or a design limitation." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/  https://www.linkedin.com/in/jonathanstobbs/  https://www.instagram.com/jonathan.stobbs/  https://www.facebook.com/kieron.shepherd.73  https://www.linkedin.com/in/kieron-shepherd-83b979aa/  https://www.instagram.com/kieron__shepherd/  https://www.propertydevelopersplaybook.co.uk/  Book your seat now on our 3-day live event, Property Developers Bootcamp  https://www.propertydevelopersiq.co.uk/pdblive  To Get 10% off Searchland subscription CLICK this link - https://searchland.co.uk?via=jonathan-stobbs
• 46: How to Find A Perfect Development Area: The GOLDMINE Framework 06.04.2026 29m

  In this episode, Jonathan and Kieron share their GOLDMINE framework for identifying the perfect location for your next development project. Drawing on their experience in the Cornwall property market and beyond, they break down the GOLDMINE acronym a comprehensive toolkit designed to help both new and scaling developers move from guesswork to data-driven decision-making.  KEY TAKEAWAYS A step-by-step framework covering Growth Drivers, Opportunity Density, Local Demand, Data & Comparables, Market Liquidity, Infrastructure, Navigable Planning, and Exit Clarity. While you can develop anywhere with the right team, Jonathan and Kieron emphasize the benefits of working locally where you have deep market knowledge and established connections. National housebuilders have entire teams dedicated to research; if they are building in an area, it’s a strong indicator of demand and future growth. Successful developers build what the market wants, not what they personally like. Use tools like home.co.uk and Searchland to understand what's actually selling. Every successful development begins with a clear exit strategy (e.g., build-to-sell, build-to-rent, or holiday lets) tailored to the specific demographics of the area. BEST MOMENTS "Good deals don't really come from lucky areas; they come from understanding areas in more detail." "Developers don't really build what they like; they build what sells." "Market liquidity it sounds like stocks and shares, but essentially, that is it: What is moving? Is the market actually active?" "The buyers will be the buyers, and it can be a big mix... you've got to just be firm with your thought and move forward." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/  https://www.linkedin.com/in/jonathanstobbs/  https://www.instagram.com/jonathan.stobbs/  https://www.facebook.com/kieron.shepherd.73  https://www.linkedin.com/in/kieron-shepherd-83b979aa/  https://www.instagram.com/kieron__shepherd/  https://www.propertydevelopersplaybook.co.uk/  Book your seat now on our 3-day live event, Property Developers Bootcamp  https://www.propertydevelopersiq.co.uk/pdblive  To Get 10% off Searchland subscription CLICK this link - https://searchland.co.uk?via=jonathan-stobbs
• 45: Biggest Health & Safety Mistakes Some Developers Make: And How To Avoid Them 30.03.2026 31m

  In this episode, Jonathan and Kieron demystify the complexities of health and safety in the UK construction industry. From understanding the Construction (Design and Management) Regulations (CDM) to the practicalities of site setup, like welfare units and M-class vacuums - they cover it all. Whether you’re a seasoned developer or just starting your first project, this conversation highlights why you can't plead ignorance when it comes to site safety and how a well-run, tidy site is often the hallmark of a successful, high-quality development. KEY TAKEAWAYS Ultimately, the buck stops with the developer. You cannot plead ignorance if something goes wrong on your site; you are responsible for ensuring the right team and safety measures are in place. Successful safety management relies on defining the roles of the Client (Developer), the Principal Designer (usually the architect), and the Principal Contractor. For most professional developments, you must notify the Health and Safety Executive (HSE) using an F10 form, which outlines what you are building and how you plan to do it safely. Health and safety isn't just about preventing falls; it’s about worker welfare. This includes providing adequate toilets, drying rooms for wet clothes, and areas for hot drinks and food. Tidy sites suggest efficient management and high-quality work. Conversely, a messy site is a red flag for safety risks and poor construction standards. BEST MOMENTS "Ultimately as the developer, you're where the buck stops. It's your ship, right?" "Health and safety isn't just a paper exercise or box-ticking; it is critical to a development." "Under pressure is not safe. It’s like a pressure cooker. The more pressure, the more unsafe it gets." "You're not allowed brooms on sites, because it creates dust. You must have an M-class vacuum on site." "Proper planning prevents piss-poor performance." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.instagram.com/jonathan.stobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.instagram.com/kieron__shepherd/ https://www.propertydevelopersplaybook.co.uk/ Book your seat now on our 3-day live event, Property Developers Bootcamp https://www.propertydevelopersiq.co.uk/pdblive
• 44: Is Biodiversity Just A Cost Of Development: Or An Opportunity To Create Value 23.03.2026 24m

  In this episode, Jonathan and Kieran dive into the mandatory Biodiversity Net Gain regulations in England and discuss how developers can reframe them from a frustrating hurdle into a value-adding opportunity. Before tackling BNG, the guys share an exciting update on their Liskeard office-to-residential conversion.  KEY TAKEAWAYS Embrace 3D Modelling: Utilising 3D models and augmented reality for projects helps developers visualise spaces, identify mechanical and electrical clashes early, and save significant time and money on site. Understand the BNG Mandate: Biodiversity Net Gain is now a mandatory requirement for planning applications in England, requiring developers to leave the natural environment in a 10% better state than before the development. Know Your Exemptions: Not all projects require BNG compliance; exemptions include sites under 0.2 hectares, replacement of existing hard surfaces, permitted developments, and certain self-builds. Reframe the Cost: Instead of viewing BNG as a mere tax or checklist item, developers can use green infrastructure to create premium lifestyle spaces, improve community well-being, and ultimately increase the property's value. Explore Off-Site Credits: If you cannot fulfill the 30-year biodiversity maintenance requirement on your own plot, you can purchase off-site credits. This opens up a potential arbitrage market by working directly with local landowners and farmers. BEST MOMENTS "Architects should, in my opinion, be modelling in 3D from scratch... I don't think it takes them much more time." "What if biodiversity isn't just a cost of development but an opportunity to create value?" "I have no idea [what a biodiversity credit is]... It's foreigners' Bitcoin to me." "We are animals, we are humans, we love nature. That's what we're here for, right?" "You've got to try and see the good in this. Otherwise, you're just gonna talk yourself out of doing anything." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.instagram.com/jonathan.stobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.instagram.com/kieron__shepherd/ https://www.propertydevelopersplaybook.co.uk/ Book your seat now on our 3-day live event, Property Developers Bootcamp https://www.propertydevelopersiq.co.uk/pdblive
• 43: How Do Developers Control Land: The Dark Art of Option Agreements 16.03.2026 25m

  Jonathan and Kieron explore the world of ‘option agreements’. They share their recent experience meeting with a landowner and explain how these legal tools can be a game-changer for property developers, allowing them to control land without the immediate need for a full purchase. They cover the benefits for both developers and landowners, various deal structures, and the importance of professional legal advice. KEY TAKEAWAYS An option agreement gives a developer the right, but not the obligation, to purchase a property at a pre-agreed price within a specific timeframe. These agreements significantly reduce upfront capital requirements and allow developers to de-risk projects by securing planning permission before finalising the purchase. Landowners can potentially achieve a higher sale price after planning is secured, while the developer funds all the associated planning costs. Including an assignable clause in the agreement allows developers to sell the contract to another party, providing multiple exit strategies. It is crucial to work with a commercial solicitor experienced in option and promotion agreements to ensure the contract is properly structured and protective. BEST MOMENTS "You don't need to buy every piece of property that you see, you can just control it." "An option agreement gives a developer the right but not the obligation to buy land, at a pre-agreed price within a defined time period." "Your network is your net worth; telling everybody what you're doing is true." "To be a developer doesn't mean you have to build everything. You can have the planning uplift, you can promote the site, you can package the deal up for another developer." "Option agreements are just a tool. They don't create the value, the developers create the value because developers are the ones that have the vision." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.instagram.com/jonathan.stobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.instagram.com/kieron__shepherd/ https://www.propertydevelopersplaybook.co.uk/ Book your seat now on our 3-day live event, Property Developers Bootcamp https://www.propertydevelopersiq.co.uk/pdblive
• 42: How to Balance Interior Design and Profit: Getting The Specification Right 09.03.2026 41m

  In this episode, Jonathan Stobbs and Kieron Shepard dive deep into the delicate dance between high-end aesthetics and healthy profit margins. Drawing from their current "Woodlands" development and past conversion projects, the duo explores why you should never design for yourself, but always for the end buyer.  KEY TAKEAWAYS  Target Market is King: Always work backward from your Gross Development Value and target demographic. A luxury apartment in London requires a vastly different specification than a standard rental property. The "Want" vs. "Need" Philosophy: Developers must distinguish between luxury wants that eat into margins and functional needs that drive sales. High-Impact Areas: Focus your budget on kitchens and bathrooms, as these are the showy areas where buyers spend the most time and base their emotional purchasing decisions. Program Efficiency: Choosing materials isn't just about the cost of the item; it’s about how it affects the build schedule. For example, certain flooring types allow other trades to finish their work sooner, saving money on labor and time. Avoid Over-Personalization: Your personal taste is irrelevant. The goal is to create a move-in-ready feel that appeals to the masses while adding enough warmth through organic colors to stand out from the sea of sterile white and gray. BEST MOMENTS "The biggest thing is you're not designing for yourself; you're designing for the end buyer." "A lot of my guys always say 'Champagne dreams, lemonade money'—it’s easy to want more than you can afford." "Budget shouldn't drive the design, and design shouldn't drive the budget. It’s about understanding the end use." "Everything has gone too gray. It's become boring. We need to put some warmth back into our homes." "People buy on emotion. If you go in and get this amazing feeling from a property because it just looks and feels right, that's the turn-key win." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.instagram.com/jonathan.stobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.instagram.com/kieron__shepherd/ https://www.propertydevelopersplaybook.co.uk/ Book your seat now on our 3-day live event, Property Developers Bootcamp https://www.propertydevelopersiq.co.uk/pdblive
• 41: How To De-Risk Your Development Appraisal: Stress Testing Deal Analysis 02.03.2026 25m

  In this episode, Jonathan and Kieron dive deep into the analytical engine of property development: deal appraisal and financial modeling. Moving beyond the excitement of finding a site, the duo breaks down the core components of a professional appraisal, from Gross Development Value (GDV) and build costs to finance fees and section 106 agreements.  KEY TAKEAWAYS The fundamental goal of an appraisal is to work backward from the GDV, subtracting all costs (build, finance, professional fees, and profit) to determine the maximum price you can pay for the land. While lenders often look at ‘profit on cost’, developers should also aim for a ‘profit on GDV’ between 23% and 25% (typically equating to 30% on cost) to ensure a healthy buffer. Always model worst-case scenarios, such as build costs rising by 10% or GDV dropping by 5%, to see if the project remains viable under pressure. An industry-standard 10% contingency is non-negotiable for most lenders and serves as a vital safety net for unforeseen "abnormals" like moving underground drains or trees. Presenting a professional "offer pack" with detailed numbers to an agent or vendor builds credibility and justifies why your offer might be lower than the asking price. BEST MOMENTS "Property development is a numbers game. This clarity gives you more confidence when you go and make those offers because you come across more credible." "A spreadsheet is only as good as the data that goes in it. It can't magic answers for you; if you put in bad data, you're going to get bad results." "Don't get too emotional, this is a business. Keep it simple, stupid." "I'd rather make an offer that works for you than try to just buy the work." "The first time you get in a car, you're like, 'How do I do everything?' The more you do [appraisals], the quicker it becomes just like driving." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.instagram.com/jonathan.stobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.instagram.com/kieron__shepherd/ https://www.propertydevelopersplaybook.co.uk/ Book your seat now on our 3 day live event Property Developers Bootcamp https://www.propertydevelopersiq.co.uk/pdblive
• 40: Securing Development Funding in 2026: Direct to Lender vs. Using a Broker 23.02.2026 36m

  In this episode, Jonathan and Kieron break down the complexities of securing property development finance in 2026. The duo explores the ‘capital stack’, explaining the roles of equity, senior debt, and mezzanine finance, while comparing the pros and cons of working with brokers versus going directly to lenders. They share their understanding of the various fees involved, from arrangement and exit fees to monitoring surveyors, and learn exactly what lenders are looking for, including credible exit strategies and developer track records.  KEY TAKEAWAYS Development funding typically consists of developer equity, senior debt (usually 65-70% of Gross Development Value), and potentially ‘stretch senior’ or mezzanine finance to bridge gaps. Brokers offer access to a wider market and handle ‘packaging’ the deal, while going direct can save on fees and help build long-term institutional relationships. Developers must account for a wide array of costs beyond interest, including arrangement fees, exit fees, commitment fees, legal fees for both parties, and valuation fees. Lenders care most about a credible Plan A exit strategy, the developer’s experience/team, and having ‘skin in the game’ through equity or planning uplift. Over-communicating with lenders and being realistic about build costs and timelines (including a 10% contingency) is vital to preventing defaults and high-interest penalties. BEST MOMENTS "Securing funding is one of the biggest bottlenecks in property development. It’s not just a loan; it’s structured risk." "For a newbie, it can be quite daunting, especially when you're borrowing hundreds of thousands or millions for a project, not just a home." "Lenders aren't just funding the project; they're funding the risk profile of the developer." "You’re looking for this person [a broker] to be almost just outside of your team but still part of it." "Every development project is a business, and like every business, you need a plan, and you need to know how you plan to repay." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.instagram.com/jonathan.stobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.instagram.com/kieron__shepherd/ https://www.propertydevelopersplaybook.co.uk/ Book your seat now on our 3 day live event Property Developers Bootcamp https://www.propertydevelopersiq.co.uk/pdblive
• 39: How to Find Sites in 2026: Old Fundamentals, New Tech 16.02.2026 30m

  In this episode, Kieron and Jonathan discuss the evolving landscape of site finding in 2026. While the core principles of development remain steady, the tools and technologies available to developers have shifted significantly. The duo explores traditional methods like direct vendor letters and building relationships with agents, while highlighting how new software and AI integration are streamlining the research process. KEY TAKEAWAYS Traditional methods like direct-to-vendor letters and building strong relationships with both residential and commercial agents remain effective, though they now require a more targeted approach. Modern software (like Nimbus Maps or Searchland) and AI tools are excellent for quickly rejecting bad deals, but they don't replace the need for human judgment and ‘gut feel’. Landowners are more informed about planning potential in 2026, which can lead to higher price expectations and the need for more complex structures like joint ventures. Site finding is a continuous business process, not a one-off task. Maintaining a pipeline of potential deals is crucial for better negotiation leverage. Developers should focus on controlling land through options or conditional contracts rather than outright ownership to minimise financial and planning risk. BET MOMENTS "The fundamentals haven't changed, but the speed and tools have." "The tools don't find the deals; they remove bad ones faster." "Consistency beats cleverness." "Site finding is a pipeline; it's not a one-off task." "Developers don't just find sites, they create them." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.instagram.com/jonathan.stobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.instagram.com/kieron__shepherd/ https://www.propertydevelopersplaybook.co.uk/ Book your seat now on our 3 day live event Property Developers Bootcamp https://www.propertydevelopersiq.co.uk/pdblive
• 38: 5 Myths and Misconceptions of Property Development 09.02.2026 42m

  In this episode, Jonathan Stobbs and Kieron Shepherd delve into the five core myths surrounding property development that often deter aspiring developers. Jonaathan & Kieron discuss misconceptions such as the need for substantial personal funds, the perceived safety of small developments compared to larger ones, and the belief that experience is a prerequisite for success in the field. KEY TAKEAWAYS Myth of Money Requirement: It's a common misconception that you need a lot of your own money to start in property development. In reality, you can leverage other people's money (OPM) through investors, family, or friends, and you only need a small amount of your own funds for initial costs like legal fees. Risk in Development Size: Smaller developments are often perceived as safer than larger ones, but risk is more about margins and complexity rather than size. Experience is Not Mandatory: Many believe that you need extensive experience to be a successful developer. However, surrounding yourself with a knowledgeable team can compensate for your lack of experience. Development is More Than Building: Property development encompasses various stages beyond just construction. Developers can add value through land sourcing, planning, and even selling sites before construction, allowing for multiple exit strategies. Investor Relationships Matter: While returns are important to investors, building trust and maintaining strong relationships is crucial for long-term success.  BEST MOMENTS "Most of what people believe comes from social media headlines or speaking to people down at the pub who have no clue." "You do need a bit of money, but it doesn't have to be your money. It's OPM, other people's money."  "Risk isn't about the size; I think it's all about the margins and complexity and buffers." "You don't have to build five houses out to build another five houses out to build another ten."  "Returns attract investors. Trust keeps them." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.instagram.com/jonathan.stobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.instagram.com/kieron__shepherd/ https://www.propertydevelopersplaybook.co.uk/ Book your seat now on our 3 day live event Property Developers Bootcamp https://www.propertydevelopersiq.co.uk/pdblive