Ecommerce Podcast w/ Will de Bruin
Will de Bruin
0
The Ecommerce Podcast with Will de Bruin is a show focused on helping ecommerce brand founders overcome the bottleneck of finding and reaching the right customers. Will shares strategies from his experience scaling multiple businesses to six and seven figures, covering topics like traffic generation, mindset, and customer delivery. He has helped over 200 ecommerce founders achieve record revenue months and aims to teach listeners how to do the same. The podcast emphasizes making more sales, more money, and having fun in the process.
Episodes
-
215. One Winning Ad Is Not An Ecommerce Growth Strategy 05.10.2026 8mOne Winning Ad Is Not An Ecommerce Growth Strategy You've finally found a Meta ad that's working. Great. But what happens when it stops? One of the biggest mistakes ecommerce brands make is finding one winning ad and relying on it for far too long. Creative fatigues. Audiences change. Competitors adapt. And eventually, even your best-performing ad can lose momentum. In this podcast, I break down why sustainable Meta Ads growth requires a repeatable... -
217. Don't Let CTR Decieve Your Meta Ads 05.10.2026 8mDon't Let CTR Deceive Your Meta Ads A high click-through rate looks great inside Meta Ads Manager. But more clicks don't automatically mean more sales. You can have an ad with an incredible CTR that's attracting the wrong people, generating low-quality traffic, and ultimately producing very little revenue. In this podcast, I break down why you need to look beyond CTR when judging whether your Meta Ads are actually working. You'll learn: ✅ Why a hig... -
214. More Ads Won’t Fix Bad Ecommerce Economics 30.09.2026 9mMore Ads Won’t Fix Bad Ecommerce Economics If your ecommerce brand isn't profitable online, spending more money on ads probably isn't going to fix it. Before you scale, the economics of the business need to work. Your product margins, COGS, shipping, AOV and customer acquisition costs all determine how much you can afford to spend to acquire a customer - and whether paid advertising can actually be profitable. In this podcast, I break down the numbers you need to understand before... -
213. Focus Makes Million Dollar Ecommerce Brands 28.09.2026 8mFocus Makes Million Dollar Ecommerce Brands One of the biggest mistakes ecommerce founders make is trying to do too much, too soon. More products. More channels. More offers. More ideas. But some of the most successful ecommerce brands are built by doing the opposite: one great product, one clear customer, and one relentless focus. In this podcast, I break down why focus can be one of the biggest competitive advantages you have when scaling an ecommerce brand. ... -
212. THIS Will Scale Your Meta Ads For Your Ecommerce Brand (Ignore At Your Own Peril) 23.09.2026 8mTHIS Will Scale Your Meta Ads For Your Ecommerce Brand (Ignore At Your Own Peril) Managing Meta Ads shouldn't mean staring at Ads Manager for hours trying to work out what to turn off, what to scale, and what to do next. AI has completely changed the game. In this podcast, I show you how to use GPT as an extra set of eyes on your Meta Ads account - helping you analyse performance, identify problems, and make better decisions based on the data. You'll learn: ✅ How to ... -
211. BREAKDOWN Ecommerce Strategy To $50,000 Mth 21.09.2026 14m[BREAKDOWN] Ecommerce Strategy To $50,000/ Mth. What would I actually focus on if I was helping an ecommerce brand grow to $50,000 per month? In this podcast, I take you behind the scenes of a real Roadmap Call, using our Miro board to break down exactly where the opportunities are and what needs to happen next. You'll see how we turn dozens of ideas, problems and opportunities into a clear, prioritised growth strategy. I break down: ✅ How ... -
210. Stop Touching Your Ads Every Time They Have A Bad Day 16.09.2026 8mStop Touching Your Ads Every Time They Have A Bad Day Your Meta Ads had a great day yesterday. Today? Terrible. So you panic, change the budget, turn off an ad, launch something new… and potentially make the problem worse. Daily fluctuations are normal with Meta Ads. The key is knowing when poor performance is simply variance and when there's actually a problem that requires action. In this podcast, I break down how to assess your ad performance with... -
209. Matt Makes $8,000 Per Month Online (Scaled From $2,000) 14.09.2026 23mMatt Makes $8,000 Per Month Online (Scaled From $2,000). Matt created his business from a need of his, that ended up serving a wider market. He is the creator. But the trouble he was facing was marketing his products. The ads, the emails, the content, all of it. As soon as Matt joined the Ecom Blueprint we put a customised strategy together that was easy to follow and execute. And the results flowed from there. This is such a fantastic discussion about seeking guidance, tru... -
208. Don't Let A Bad Decision Burn You Twice 09.09.2026 9mDon't Let A Bad Decision Burn You Twice Every ecommerce founder makes bad decisions. You hire the wrong person. Choose the wrong agency. Waste money on ads. Launch a product that doesn't work. The first mistake costs you money. But the second mistake is letting that experience stop you from making the right decision next time. In this Podcast, I break down why past failures can quietly hold your ecommerce business back and how to learn from them withou... -
207. From Hundreds To Thousands Per Month Selling Dog Treats 07.09.2026 9mFrom Hundreds To Thousands Per Month Selling Dog Treats. Belinda was successfully selling in person at markets but struggled to understand what needed to be done to drive sales online. Having previously joined an ecommerce program with little success, Belinda saw an opportunity to get a specific, customised plan laid out for her that she could easily take action on. In addition, what appealed to her most was the 1to1 support, giving her the confidence to invest in herself an... -
206. Influencer Marketing Won't Work Until You Treat It Like A System 02.09.2026 10mInfluencer Marketing Won't Work Until You Treat It Like A System Most ecommerce brands approach influencer marketing completely wrong. They send a few products, message a handful of creators, cross their fingers… and then decide “influencer marketing doesn't work.” The problem isn't influencers. It's the lack of a repeatable process. In this podcast, I break down how to turn influencer marketing from random one-off collaborations into a system ... -
205. Dani Hit Her First $10,000 Month Online Selling Brownies 31.08.2026 17mDani Hit Her First $10,000 Month Online Selling Brownies. This is not the first business Dani and her husband had started. They are teachers by profession and raising a young family, and they knew they wanted more freedom through starting a business. The motivation was strong! Starting in apparel and shifting to food, Dani hit her first $10,000 month online within a matter of months, and the momentum is continuing to build. This is such a fantastic discussion about kno... -
204. The Problem Isn't The Agency, THIS Is 26.08.2026 12mThe Problem Isn't The Agency, THIS Is It's easy to blame your agency when your ecommerce results aren't where you want them to be. But sometimes… the agency isn't actually the problem. The real issue is hiring help before you understand what your brand needs, what success looks like, and how you're going to measure whether they're actually delivering. In this podcast, I break down what ecommerce founders need to consider before hiring an agency — and how to make su... -
203. Jacki Makes $64,000 Per Month Selling Jewelry 24.08.2026 9mJacki Makes $64,000 Per Month Selling Jewelry. Jacki joined my Uplevel Mastermind when she was making about $20,000 per month. She’d been at it for quite some time, struggling to make a decent profit from ads and other marketing strategies. She’d also been through lots of agencies and training programs, but none could help her grow to the next level. Once she gained clarity on how to position her products and had a cost effective strategy to maximise her time, th... -
202. Avoid Ecommerce Slumps After Record Months 19.08.2026 10mAvoid Ecommerce Slumps After Record Months Just had a record-breaking month… only for sales to fall off a cliff straight afterwards? It happens to ecommerce brands all the time. A massive promotion, launch, or sales period can pull demand forward — leaving you with a post-sale hangover the following month. But it doesn't have to happen. In this podcast, I break down how to maintain momentum after your biggest months and avoid the dreaded ecommerce ... -
201. 5X Sales Growth In Less Than 90 Days 17.08.2026 14m5X Sales Growth In Less Than 90 Days. Stevie is an amazing entrepreneur with a passion for clean skincare. After a year of trying things on her own, she had reached the boundaries of her knowledge and wanted to learn from someone that has made all the mistakes, in order to shortcut her success. And success she has had - 5X sales growth in less than 90 days. For a solo operator, the most important things to her were guidance with product-market fit, Meta ads, email marketing and... -
200. If You're Struggling To Get New Customers Watch THIS 12.08.2026 8mIf You're Struggling To Get New Customers, Watch THIS If your ecommerce brand isn't attracting enough new customers, the problem might not be your ads... or your products. It could be that you're asking people to make too big of a commitment too soon. In this podcast, I explain the power of a gateway offer — a low-friction way to get first-time customers through the door, build trust, and turn them into loyal, repeat buyers. You'll learn: ... -
199. Jess Just Hit Her First $10,000 Month Online 10.08.2026 24mJess Just Hit Her First $10,000 Month Online. Jess started her horse care business as a hobby, not expecting things to take off the way they did. She created a product that solved a problem in her niche - horses. But when she wanted to take things to the next level, she knew she needed some guidance from someone that’s grown ecommerce businesses time and time again. As soon as she joined the Ecom Blueprint we put together a simple, crystal clear strategy that was easy... -
198. What To Do If Your Meta Ads Aren't Spending Properly 05.08.2026 9mWhat To Do If Your Meta Ads Aren't Spending Properly Have you ever increased your Meta Ads budget... only to find one ad gets all the spend while the others barely get a chance? It's a common frustration for ecommerce brands, but it doesn't always mean something is wrong. The key is understanding how Meta decides where your budget goes and when you should step in. In this podcast, I break down how to diagnose uneven budget distribution and the simple changes that can improve your cam... -
197. If Your Shopify Products Aren't Selling, Do THIS 03.08.2026 11mIf Your Shopify Products Aren't Selling, Do THIS If you're getting traffic but not making sales, the problem usually isn't your product. It's your website, your trust signals, or the way you're communicating value. Before you spend another dollar on ads, you need to understand what's stopping customers from buying. In this podcast, I break down the exact framework I use to analyse ecommerce stores that aren't converting. You'll learn: ✅ How to identify the bigges...
Similar podcasts
Popular in
The podcast also appears in the podcast charts of these countries.
