Ecommerce Podcast w/ Will de Bruin
Will de Bruin
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The Ecommerce Podcast with Will de Bruin is a show focused on helping ecommerce brand founders overcome the bottleneck of finding and reaching the right customers. Will shares strategies from his experience scaling multiple businesses to six and seven figures, covering topics like traffic generation, mindset, and customer delivery. He has helped over 200 ecommerce founders achieve record revenue months and aims to teach listeners how to do the same. The podcast emphasizes making more sales, more money, and having fun in the process.
Episodes
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195. Make Sales Even In Slower Months With Ecommerce 27.07.2026 11mThe Ecommerce Opportunity Most Brands Waste Every day, ecommerce brands are sitting on one of the most powerful marketing assets they have… and doing almost nothing with it. 👉 Customer reviews and testimonials. Most founders collect them, display them on a product page, and move on. But the best brands use them throughout their entire marketing strategy to build trust, overcome objections, and drive more sales. In this podcast, I break down: ✅ Why reviews an... -
194. The Ecommerce Opportunity Most Brands Waste 22.07.2026 9mThe Ecommerce Opportunity Most Brands Waste Every day, ecommerce brands are sitting on one of the most powerful marketing assets they have… and doing almost nothing with it. 👉 Customer reviews and testimonials. Most founders collect them, display them on a product page, and move on. But the best brands use them throughout their entire marketing strategy to build trust, overcome objections, and drive more sales. In this podcast, I break down: ✅ Why ... -
193. If Your Ecommerce Website In NOT Converting Watch This 20.07.2026 10mIf Your Ecommerce Website Is NOT Converting, Watch This Getting traffic to your website is only half the battle. If visitors aren't adding products to cart, moving through your funnel, and completing their purchase, you're leaving thousands of dollars on the table. In this podcast, I break down the key conversion metrics that reveal exactly where your website is leaking sales — and how to fix them. You'll learn: ✅ Why your Add to Cart (ATC) rate is one of the most important nu... -
192. The Quiet Ecommerce Asset That Makes It Easier To Scale 15.07.2026 10mThe Quiet Ecommerce Asset That Makes It Easier To Scale Most ecommerce brands focus on getting more subscribers. Very few focus on the quality of the database they already have. The truth is, a clean, engaged database can dramatically improve your email performance, increase deliverability, and generate more revenue — without spending another dollar on advertising. In this video, I break down: ✅ Why database hygiene is one of the most overlooked growth strategies ✅ ... -
191. The ONLY 2 Things To Scale Your Ecommerce Brand 13.07.2026 9mThe ONLY 2 Things To Scale Your Ecommerce Brand Most ecommerce founders overcomplicate growth. They chase new tactics, platforms and "secret hacks"… when in reality, scaling comes down to just two things. 👉 Building a bigger audience. 👉 Presenting your offer better. That's it. In this podcast, I break down: ✅ How to consistently grow an audience full of ideal customers ✅ Why your offer presentation has a bigger impact than most people... -
190. What REALLY Matters To Succeed With Ecommerce 08.07.2026 8m What REALLY Matters To Succeed With Ecommerce Most people think success in ecommerce comes down to having the perfect product, the perfect ad, or the perfect strategy. They're wrong. What really determines your success is your ability to create positive pressure — the kind of pressure that keeps you accountable, focused, and consistently moving forward. In this podcast, I break down: ✅ Why positive pressure is one of the biggest drivers of succes... -
188. Ecommerce Scale DON'T Focus On More Traffic 06.07.2026 8mMost ecommerce founders think the answer to growth is simple: Get more traffic. But what if the real problem isn't traffic at all? Too many brands try to scale before they've built a profitable foundation. They pour money into ads, chase more visitors, and wonder why revenue goes up while profits stay flat. In this podcast, I break down the concept of profit-first scaling and why mastering break-even discipline is the key to long-term growth. You'll learn: ✅ Why more traffic won... -
189. THIS Is Killing Your Ecommerce Store Growth 01.07.2026 7mTHIS Is Killing Your Ecommerce Store Growth Most ecommerce founders are looking at the wrong numbers. They're obsessed with the macro metrics — revenue, ROAS, sales, profit — while completely ignoring the micro metrics that actually determine whether those numbers go up or down. The result? They know what is happening, but they have no idea why it's happening. In this podcast, I break down: ✅ The difference between macro and micro metrics ✅ Why your land... -
187. THIS Is Why You Can't Sell Online But Can Sell Offline 24.06.2026 10mTHIS Is Why You Can't Sell Online (But Can Sell Offline) Ever noticed how you can easily sell your product face-to-face... but struggle to get the same result online? You're not alone. The reality is that selling online is completely different to selling in person. When you're face-to-face, you can answer questions, build trust, read body language, and overcome objections instantly. Online? Your website has to do all of that for you. In this podcast, I break down: ✅ The key differ... -
186. The 4 Step Strategy To Double Ecommerce Sales 22.06.2026 9mMost ecommerce brands run random promotions and hope for the best. The problem? Random actions create random results. If you want to consistently increase sales, you need a structured campaign strategy that builds momentum, creates demand, and converts customers at every stage of the buying journey. In this podcast, I break down the exact 4-phase campaign framework we use to help ecommerce brands generate more sales, more often. You'll learn: ✅ The 4 stages every successful... -
185. Charlotte & Scott Make $46,000 Per Month With Their Side Hustle. 17.06.2026 26m Before joining the Ecom Blueprint program, Charlotte & Scott were overwhelmed with where to start with Meta and Google ads, as well as other levers to grow the business. Although they had a keen interest in the wholesale side of their business, they knew that the margins were in Direct To Customer online. And with this knowledge, they knew they needed to make it work. And more specifically, they needed the guidance from someone that has done what they want to do. Fas... -
184. Why Your Ads Look ‘Busy’ But Your Ecommerce Store Still Isn’t Making Money. 15.06.2026 9mYour ads are getting clicks. Traffic is coming to your website. People are visiting your store every day. So why aren't you making more sales? The truth is, most ecommerce brands assume they have a traffic problem when they actually have a conversion problem or vice versa. And if you don't know which one it is, you'll keep wasting time and money fixing the wrong thing. In this podcast, I break down: ✅ How to determine whether your biggest issue is traffic or conversion... -
183. Julka Makes $13,000 Per Month Selling Dog Collars 10.06.2026 14mJulka has been in business for over 5 years, and whilst she made some initial progress in the ‘Covid’ years, she couldn’t find a way to make the progress she was after. It came to the stage of either shutting down the business, or getting the support of someone that has done what she wanted to do in ecommerce. And that’s when we met. The biggest thing Julka speaks about is having Clarity. Having a clear plan for what to focus on. Knowing exactly what to do in what orde... -
182. How To Use A.I For 90% Of Your Ecommerce Business 08.06.2026 9mA.I. is no longer just a tool, it's becoming a team member. The smartest ecommerce brands are now using A.I. Agents to handle tasks that used to require multiple employees, agencies, and hours of manual work. In this podcast, I break down how you can use A.I. across almost every area of your ecommerce business to save time, reduce costs, and scale faster. You'll learn: ✅ What A.I. Agents are and how they work ✅ How to use A.I. for marketing, ads, email, content, customer serv... -
181. Alison Hit Her First $10,000 Month Online 05.06.2026 15mAlison had been building her online business for years, and was coming to a crossroads. Shut down the business? Or do whatever necessary to make it a success? Fortunately for her, she was not ready to give up, and decided to join the Ecom Blueprint. As soon as she joined we put together a simple, crystal clear strategy that was easy to follow and take action on. And within weeks she was hitting consistent record days and weeks. And then, she hits her first $10,... -
180. Get This WRONG And Everything Else Fails | Ecommerce Lessons 03.06.2026 10mYou can have great products, solid ads, and a beautiful website… But if your brand messaging is wrong, none of it works the way it should. In this podcast, I break down why messaging is one of the most important parts of growing an ecommerce brand and why it needs constant testing, refinement, and iteration. You’ll learn: ✅ Why unclear messaging kills conversions and sales ✅ How successful brands continuously refine their positioning ✅ The simple shifts t... -
179. Use AI Better Than 95% Of Ecommerce Brands 01.06.2026 11mMost ecommerce brands are using AI the wrong way. They’re getting generic outputs, weak marketing, and average results because they don’t understand how to use it strategically. In this podcast, I break down my simple 3-Tier AI Framework + Sandwich Method that helps ecommerce brands get dramatically better results from AI across marketing, content, ads, emails, and strategy. You’ll learn: ✅ The 3 levels of AI usage most brands never progress through ✅ How the “Sandwich” ... -
178. The BEST Marketing Strategy For Ecommerce In 2026 29.05.2026 7mStill trying to figure out what marketing strategy actually works in ecommerce right now? Ads? Influencers? Organic content? Email? The truth is, the best ecommerce brands in 2026 aren’t relying on just one channel, they’re building omnipresence. In this podcast, I break down the modern marketing strategy that combines: ✅ Meta & Google ads for scalable traffic ✅ Influencers and creators for trust and reach ✅ Organic content for attention and authority ✅ Email &... -
177. DON’T Run Meta Ads Before Watching THIS 27.05.2026 9mMost ecommerce brands lose money on Meta ads before they even have a chance to work. Why? Because they start running ads without the right setup, strategy, or expectations. In this podcast, I break down exactly what you need to have in place before spending a dollar on Facebook or Instagram ads. You’ll learn: ✅ The right expectations to have when starting Meta ads ✅ The setup mistakes that quietly destroy performance ✅ How to structure your campaigns for scalable, profitable gro... -
176. Building A Team To Scale Your Ecommerce Brand 25.05.2026 10mYou can only scale an ecommerce brand so far on your own. At some point, if you want real growth, you need the right people around you. In this podcast, I break down when to start hiring, what kind of help to bring in first, and what building a scalable ecommerce team actually looks like. You’ll learn: ✅ The signs it’s time to stop doing everything yourself ✅ Who to hire first (and who to avoid hiring too early) ✅ How to build a team that supports growth instead of creating more...
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