Hard Knocks Podcast

Episodes

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  Arrested 7 Times to Making $350K in Roofing | EP. 49 | Drew Lazeration | The Hard Knocks Podcast 23.09.2026 1h 2m

  In this episode of The Hard Knocks Podcast, Jay Miller sits down with Drew Lazeration, Sales Manager at Florida Roof Advisors, to break down what it really takes to transition from rock bottom to elite sales production and leadership. Drew opens up about his journey from getting arrested seven times in eighteen months and couch hopping to earning $14,000 in his first 20 days in car sales at age 18. After walking away from dealership burnout, he transitioned into roofing, generating $100,000 ...
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  Why 99% of Roofers Lose Money on Digital Marketing | EP. 48 | Cory Culather The Hard Knocks Podcast 23.09.2026 1h 3m

  In this episode of The Hard Knocks Podcast, Jay Miller sits down with Cory Cullather, 16+ year digital marketing veteran at WebFX and SEO.com with over 30 years of combined general contracting experience, to expose why most roofing companies burn money on marketing agencies, how to set real expectations, and what it takes to transition from pure door knocking to predictable inbound revenue. Cory breaks down his origin story growing up in electrical and general contracting with his father bef...
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  She Built a Roofing Company, Exited It & Found a New Definition of Success | Kimba Garcia | EP. 47 | 23.09.2026 1h 20m

  In this episode of The Hard Knocks Podcast, Jay Miller sits down with Kimba Garcia to talk about what it really takes to build a roofing company, navigate major life changes, and create a business that gives you more freedom, not less. Kimba shares her journey from hairstylist to roofing entrepreneur, co-owning and scaling a $16.5M roofing company, navigating divorce, launching a new roofing company, and eventually making a successful exit from ownership. The conversation goes deep into wha...
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  Jay Miller's Story: Prison, Fatherhood & Building a Roofing Empire | EP.46 | The Hard Knocks Podcast 23.09.2026 1h 28m

  In this episode of The Hard Knocks Podcast, Jay Miller is the one being interviewed instead of hosting. He opens up about the darkest chapters of his life and the exact moves that took him from repeat incarceration to building Miller Storm Roofing & Reconstruction into a company chasing $27 million this year. Jay talks about a childhood that started with his first arrest at 12 years old and kept him on probation for 19 straight years. He was locked up more than a dozen times and faced an...
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  How Ego Nearly Destroyed His Career | EP. 41 | Evan Goodwin 04.08.2026 56m

  In this episode of The Hard Knocks Podcast, Jay Miller sits down with Evan Goodwin to unpack one of the most powerful career journeys in the roofing industry. Evan shares how he went from working grueling oilfield shifts in West Texas to earning his first $36,000 roofing commission check, becoming a top producer, and then getting fired by the very mentor who helped shape his career. What felt like the worst day of his life ultimately became the turning point that changed everything. The conve...
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  He Built a Roofing Company at 20 Years Old | EP. 42 | Garrett Moore 04.08.2026 1h 23m

  In this episode of The Hard Knocks Podcast, Jay Miller sits down with Garrett Moore, one of the youngest roofing company owners in the country, to discuss what it really takes to build a successful business before most people have even started their careers. Garrett shares his journey from selling over $1 million in roof sales during his first year to launching RoofGo and becoming the youngest licensed roofing contractor in Mississippi. Along the way, he opens up about leadership, hiring the ...
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  He Did $2.8M Without Knocking a Single Door | EP. 43 | Quinton Hill | The Hard Knocks Podcast 04.08.2026 1h 3m

  In this episode of The Hard Knocks Podcast, Jay Miller sits down with Quentin Hill to break down how he generated more than $2.8 million in roofing revenue without knocking a single door. After spending years as one of the top producers in the roofing industry, Quentin explains why he shifted away from traditional door-to-door sales and focused on building relationships, personal branding, social media, and networking with real estate agents. The result was a business that consistently gener...
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  The Man Who Changed My Life | EP. 44 | Robert Lampasona | The Hard Knocks Podcast 04.08.2026 1h 3m

  In this episode of The Hard Knocks Podcast, Jay Miller sits down with the man who helped change the course of his life—his very first roofing mentor, Robert Lampasona. Together they revisit the early days when Jay was living in a motel, struggling to find his footing, and learning the roofing industry one door at a time. Robert shares what stood out about Jay from day one, why work ethic will always beat talent, and the lessons every new sales rep needs to hear before stepping into the field...
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  The Truth Every CEO Needs to Hear | EP. 45 | Bryce Lawrence | The Hard Knocks Podcast 04.08.2026 1h 15m

  In this episode of The Hard Knocks Podcast, Jay Miller sits down with business coach Bryce Lawrence to talk about what it really takes to grow a business without losing yourself in the process. Bryce shares lessons from coaching hundreds of CEOs over the last decade, breaking down why most business owners struggle with leadership, imposter syndrome, and making decisions with confidence. They discuss cash flow, profit margins, building systems, hiring the right people, and why knowing your nu...