ScaleX™ Insider Podcast

Episodes

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  [REPLAY - from the archive] How to Grow Your Business Without Working More Hours with Jodie Cook 04.11.2026 52m

  Your business is growing, but so is your workload. Your team still comes to you for decisions, you're pulled into everyday problems, and taking a proper holiday feels out of reach. How do you grow your business without working more hours? In this episode of ScaleX Insider, Brendan McGurgan speaks with entrepreneur and author Jodie Cook about building a business that can run without your constant involvement. Jodie started her social media agency at 22. Three years later, she realised the business she had built for freedom wouldn't let her take a holiday. She shares how documenting processes, training her team and learning to let go helped her step back while the agency continued to grow. Drawing on her book, Ten Year Career, Jodie explains how SME owners can stop being involved in everything and create more room to lead, plan and decide what comes next. Timestamps: 00:00 What does scaling with purpose mean? 02:00 Jodie's journey from starting an agency to selling it 05:00 Are you growing or repeating the same year? 08:00 How to decide what you want from your business 11:30 The four stages of the Ten Year Career 13:00 One offer, one ideal customer, one marketing channel 17:30 How to grow your business without working more hours 21:00 Building a business you can step away from 25:00 Letting go of micromanagement and trusting your team 27:00 Should you scale, sell or run a lifestyle business? 30:00 Stepping back without holding your team back 33:00 Powerlifting, confidence and protecting time outside work 36:00 Defining success on your own terms 38:30 Using journaling to make better business decisions 41:00 Three lessons Jodie would share with her younger self 45:00 Daily routines for focused work and recovery 47:00 Questioning how a career should look 49:30 What's next for Jodie and where to connect  About Jodie Cook Jodie Cook is an entrepreneur, author and Forbes contributor who built and sold a social media agency within ten years. She is the author of Ten Year Career and co-author of How to Raise Entrepreneurial Kids with Daniel Priestley. In this conversation, she draws on her experience of running an agency, travelling and competing in powerlifting to explore how business owners can design their work around the lives they want. Connect with Jodie: https://www.linkedin.com/in/jodie-cook/ ScaleX with Us Free Diagnostic - Score Your Business Across the 10 principles of Scaling: https://scalexaccelerator.simplescaling.com/scalex-10p-scaling-diagnostic  ScaleX  Accelerator (over £3M revenue)- Register Here: https://scalexaccelerator.simplescaling.com/sx-programme-application  ScaleX Elevate (under £3M revenue) - Register Here: https://simplescaling.com/solutions/scalexelevate-scale-up-coaching/  Book: Simple Scaling: 10 Proven Principles to 10x Your Business Website: https://simplescaling.com Email: hello@simplescaling.com LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simple_scaling  Youtube: https://www.youtube.com/@simplescaling 
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  [ScaleX Bite-Size] Marketing Success: Why Fear Stops You Getting Noticed - Overcoming the Fear of Differentiation in Marketing 30.10.2026 5m

  You have an idea for your marketing. It feels different. Then you start wondering what your customers, colleagues or competitors might think—and settle for something safer. In this clip from ScaleX Insider, Brendan McGurgan speaks with Mike Michalowicz, author of Get Different, about the fear that keeps businesses marketing themselves like everyone else. Mike recalls asking an audience of around 5,000 photographers how they promoted their businesses. Between them, they identified just six approaches they were using. His point is simple: when everyone does the same thing, it becomes easy for customers to overlook you. He also shares how bringing his own humour and personality into his marketing helps the right people connect with him. Some people won't like it, and he's comfortable with that. In this clip, we explore: 00:55 Why industry best practices can make your marketing blend in. 02:00 How fear of judgement stops businesses trying something different. 03:00 Why believing in your work comes with a responsibility to get it noticed. 03:35 How being yourself can help you attract the right customers.   If you've ever dismissed a marketing idea because "that's not how things are done in our industry", this conversation is worth a listen. Watch the full episode with Mike Michalowicz on ScaleX Insider. ScaleX with Us Free Diagnostic - Score Your Business Across the 10 principles of Scaling: https://scalexaccelerator.simplescaling.com/scalex-10p-scaling-diagnostic  ScaleX  Accelerator (over £3M revenue)- Register Here: https://scalexaccelerator.simplescaling.com/sx-programme-application  ScaleX Elevate (under £3M revenue) - Register Here: https://simplescaling.com/solutions/scalexelevate-scale-up-coaching/    Book: Simple Scaling: 10 Proven Principles to 10x Your Business Website: https://simplescaling.com Email: hello@simplescaling.com LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simple_scaling  Youtube: https://www.youtube.com/@simplescaling 
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  [ScaleX Bite-Size] Scaling vs Growing: Achieve More with Less Effort | Mike Michalowicz- The Philosophy of Scaling and Mike's Journey 30.10.2026 1m

  Your business is getting bigger. But if every step forward needs more of your time and effort, are you actually scaling? In this clip from ScaleX Insider, Mike Michalowicz shares a simple distinction: growth means achieving more through more effort. Scaling means achieving more through less effort. Speaking with Brendan McGurgan, Mike explains how he applies this to his own business. Having once written and marketed his books himself, he now trains others to deliver his keynotes—reaching more people without needing to be on every stage. In this clip, we explore: 00:00 The difference between scaling and growing. 00:18 Getting clear on your purpose and who you serve. 00:43 Creating more impact with less personal involvement. 01:03 Training others to deliver Mike's keynotes. 01:27 Brendan introduces Simon Sinek's endorsement of Mike. What could your business achieve without needing more of your time? Watch the full episode with Mike Michalowicz on ScaleX Insider. ScaleX with Us Free Diagnostic - Score Your Business Across the 10 principles of Scaling: https://scalexaccelerator.simplescaling.com/scalex-10p-scaling-diagnostic  ScaleX  Accelerator (over £3M revenue)- Register Here: https://scalexaccelerator.simplescaling.com/sx-programme-application  ScaleX Elevate (under £3M revenue) - Register Here: https://simplescaling.com/solutions/scalexelevate-scale-up-coaching/    Book: Simple Scaling: 10 Proven Principles to 10x Your Business Website: https://simplescaling.com Email: hello@simplescaling.com LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simple_scaling  Youtube: https://www.youtube.com/@simplescaling 
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  [REPLAY - from the archive] Mike Michalowicz - Marketing Differentiation: How to Get Noticed 28.10.2026 44m

  Marketing differentiation can feel uncomfortable when you're used to doing what everyone else in your industry does. You know your business does good work. Your customers value what you offer. But getting more people to notice you can still feel like an uphill struggle. So what do you do? Follow what others in your industry are doing? Spend more on the same marketing? Or try something different, even if it feels uncomfortable? In this episode of ScaleX Insider, Brendan McGurgan speaks with Mike Michalowicz, author of Profit First, Clockwork and Get Different, about why so much marketing goes unnoticed and what business leaders can do about it. Mike shares his DAD framework—Differentiate, Attract and Direct—and explains how to catch someone's attention, give them a reason to stay interested and make the next step clear. He also talks about finding a way to stand out that feels natural to you, rather than feeling you have to put on a performance. The conversation gets into the practical decisions too: how to test an idea before spending heavily, what to measure and when to question your own judgement. Mike shares how one of his teams was ready to tackle a customer retention problem, until the numbers showed that the real issue was converting new customers.   In this episode, we explore: 00:00 Welcome and introduction 02:00 The difference between growing and scaling 04:10 Mike's friendship with Simon Sinek 07:00 Why fear holds back your marketing 12:00 The DAD framework: Differentiate, Attract and Direct 21:00 How to stand out while staying true to yourself 25:00 Understanding your customers: who, what and win 29:00 Testing marketing ideas before investing heavily 34:30 Measuring results and challenging your assumptions 38:30 Making personal customer engagement scalable 40:30 Mike's three timeless takeaways 43:30 Where to connect with Mike and closing thoughts    Mike closes with three timeless takeaways on asking for help, staying true to yourself and knowing what size business you actually want to build. If you've ever held back a marketing idea because you were worried about what people might think, there's plenty here to take into your next team conversation. Connect with Mike: https://mikemichalowicz.com ScaleX with Us Free Diagnostic - Score Your Business Across the 10 principles of Scaling: https://scalexaccelerator.simplescaling.com/scalex-10p-scaling-diagnostic  ScaleX  Accelerator (over £3M revenue)- Register Here: https://scalexaccelerator.simplescaling.com/sx-programme-application  ScaleX Elevate (under £3M revenue) - Register Here: https://simplescaling.com/solutions/scalexelevate-scale-up-coaching/    Book: Simple Scaling: 10 Proven Principles to 10x Your Business Website: https://simplescaling.com Email: hello@simplescaling.com LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simple_scaling  Youtube: https://www.youtube.com/@simplescaling 
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  [ScaleX Bite-Size] SME Leadership Lessons: Stand Out, Meet Better, Lead Calmly with Claire Colvin 23.10.2026 6m

  SME leadership lessons become useful when you can put them into practice. In this clip from the ScaleX Insider Season 21 wrap-up, Brendan McGurgan and Claire Colvin revisit Guy Kawasaki's framework for creating a product or service that is both unique and valuable, Stephen Rogelberg's advice on better meetings, and JL Holdsworth's insights on how we respond to pressure. Claire also shares what she wants to bring into Simple Scaling's own team, from turning meeting agendas into questions to agreeing which business problems AI could help solve. Practical reflections for SME leaders looking to strengthen their proposition, make meetings more productive and lead with greater calm. Scaling your business brings plenty of questions. Are your meetings helping people move forward? Where could AI make a useful difference? And how do you keep learning while managing the demands of leadership? In this Season 21 wrap-up of ScaleX Insider, Brendan McGurgan and his business partner, Claire Colvin, revisit the guests, conversations and practical insights that stood out across the season. For SME leaders with full diaries and ambitious plans, there is plenty to take back into the business. From Stephen Rogelberg's insights on better meetings to Paul Cheek's guidance on exploring and implementing AI, Brendan and Claire reflect on ideas that can help leaders rethink how they spend their time and approach growth. They also look back on Brendan's conversation with Silicon Valley legend Guy Kawasaki—a guest whose work first influenced him 26 years ago, while he was helping to scale a software company. Getting Guy onto the podcast took 18 months, several reschedules and one memorable misunderstanding about "PT". In this episode: Brendan and Claire share their reflections on Season 21 and its variety of guests. They revisit practical lessons on meetings, AI and leadership. Claire explains why the season's actionable advice stood out to her. Brendan shares the personal significance of interviewing Guy Kawasaki. They introduce two ways SME leaders can build the clarity, capability and community to scale with purpose. Whether you have followed the whole season or are looking for a place to start, join Brendan and Claire for a look back at conversations worth revisiting. Ready to take the next step in scaling your business? ScaleX / Simple Scaling 📊 Free Diagnostic – Score Your Business Across the 10 Principles of Scaling https://scalexaccelerator.simplescaling.com/scalex-10p-scaling-diagnostic ⚡ ScaleX Accelerator (over £3M revenue) – Register Here https://scalexaccelerator.simplescaling.com/sx-programme-application 🚀 ScaleX Elevate (under £3M revenue) – Register Here https://simplescaling.com/solutions/scalexelevate-scale-up-coaching/ 📘 Book: Simple Scaling: 10 Proven Principles to 10x Your Business 🌐 Website https://simplescaling.com ✉️ Email hello@simplescaling.com 💼 LinkedIn https://www.linkedin.com/company/simple-scaling 📸 Instagram https://www.instagram.com/simple_scaling ▶️ YouTube https://www.youtube.com/@simplescaling Host: Brendan McGurgan Guest: Claire Colvin If you enjoyed this episode, please subscribe, leave a review and share it with another business leader.
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  [ScaleX Bite-Size] AI for SMEs: What Problem Are You Trying to Solve with Claire Colvin 23.10.2026 4m

  AI for SMEs starts with a clear question: what problem are you trying to solve? In this clip from the ScaleX Insider Season 21 wrap-up, Brendan McGurgan and Claire Colvin reflect on Paul Cheek's advice on adopting AI. Claire shares how her own frustrations with technology have shaped her approach, and why identifying three to five business challenges with the team could give AI experimentation a useful focus. A practical conversation for SME leaders looking to reduce operational friction, improve customer experience and give their teams a clear place to start with AI. Scaling your business brings plenty of questions. Are your meetings helping people move forward? Where could AI make a useful difference? And how do you keep learning while managing the demands of leadership? In this Season 21 wrap-up of ScaleX Insider, Brendan McGurgan and his business partner, Claire Colvin, revisit the guests, conversations and practical insights that stood out across the season. For SME leaders with full diaries and ambitious plans, there is plenty to take back into the business. From Stephen Rogelberg's insights on better meetings to Paul Cheek's guidance on exploring and implementing AI, Brendan and Claire reflect on ideas that can help leaders rethink how they spend their time and approach growth. They also look back on Brendan's conversation with Silicon Valley legend Guy Kawasaki—a guest whose work first influenced him 26 years ago, while he was helping to scale a software company. Getting Guy onto the podcast took 18 months, several reschedules and one memorable misunderstanding about "PT". In this episode: Brendan and Claire share their reflections on Season 21 and its variety of guests. They revisit practical lessons on meetings, AI and leadership. Claire explains why the season's actionable advice stood out to her. Brendan shares the personal significance of interviewing Guy Kawasaki. They introduce two ways SME leaders can build the clarity, capability and community to scale with purpose. Whether you have followed the whole season or are looking for a place to start, join Brendan and Claire for a look back at conversations worth revisiting. Ready to take the next step in scaling your business? ScaleX / Simple Scaling 📊 Free Diagnostic – Score Your Business Across the 10 Principles of Scaling https://scalexaccelerator.simplescaling.com/scalex-10p-scaling-diagnostic ⚡ ScaleX Accelerator (over £3M revenue) – Register Here https://scalexaccelerator.simplescaling.com/sx-programme-application 🚀 ScaleX Elevate (under £3M revenue) – Register Here https://simplescaling.com/solutions/scalexelevate-scale-up-coaching/ 📘 Book: Simple Scaling: 10 Proven Principles to 10x Your Business 🌐 Website https://simplescaling.com ✉️ Email hello@simplescaling.com 💼 LinkedIn https://www.linkedin.com/company/simple-scaling 📸 Instagram https://www.instagram.com/simple_scaling ▶️ YouTube https://www.youtube.com/@simplescaling Host: Brendan McGurgan Guest: Claire Colvin If you enjoyed this episode, please subscribe, leave a review and share it with another business leader.
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  Scaling Your Business: Practical Lessons from Season 21 with Claire Colvin 21.10.2026 45m

  Scaling your business brings plenty of questions. Are your meetings helping people move forward? Where could AI make a useful difference? And how do you keep learning while managing the demands of leadership? In this Season 21 wrap-up of ScaleX Insider, Brendan McGurgan and his business partner, Claire Colvin, revisit the guests, conversations and practical insights that stood out across the season. For SME leaders with full diaries and ambitious plans, there is plenty to take back into the business. From Stephen Rogelberg's insights on better meetings to Paul Cheek's guidance on exploring and implementing AI, Brendan and Claire reflect on ideas that can help leaders rethink how they spend their time and approach growth. They also look back on Brendan's conversation with Silicon Valley legend Guy Kawasaki—a guest whose work first influenced him 26 years ago, while he was helping to scale a software company. Getting Guy onto the podcast took 18 months, several reschedules and one memorable misunderstanding about "PT". In this episode: Brendan and Claire share their reflections on Season 21 and its variety of guests. They revisit practical lessons on meetings, AI and leadership. Claire explains why the season's actionable advice stood out to her. Brendan shares the personal significance of interviewing Guy Kawasaki. They introduce two ways SME leaders can build the clarity, capability and community to scale with purpose. Whether you have followed the whole season or are looking for a place to start, join Brendan and Claire for a look back at conversations worth revisiting. Ready to take the next step in scaling your business? ScaleX / Simple Scaling 📊 Free Diagnostic – Score Your Business Across the 10 Principles of Scaling https://scalexaccelerator.simplescaling.com/scalex-10p-scaling-diagnostic ⚡ ScaleX Accelerator (over £3M revenue) – Register Here https://scalexaccelerator.simplescaling.com/sx-programme-application 🚀 ScaleX Elevate (under £3M revenue) – Register Here https://simplescaling.com/solutions/scalexelevate-scale-up-coaching/ 📘 Book: Simple Scaling: 10 Proven Principles to 10x Your Business 🌐 Website https://simplescaling.com ✉️ Email hello@simplescaling.com 💼 LinkedIn https://www.linkedin.com/company/simple-scaling 📸 Instagram https://www.instagram.com/simple_scaling ▶️ YouTube https://www.youtube.com/@simplescaling Host: Brendan McGurgan, Co-Founder Simple Scaling Guest: Claire Colvin If you enjoyed this episode, please subscribe, leave a review and share it with another business leader.
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  [ScaleX Bite-Size] Steve Jobs, Guy Kawasaki and What Makes a Leader Remarkable 16.10.2026 4m

  What makes someone truly remarkable? Is it their success, their personality, or the impact they leave behind? In this 5-minute clip from ScaleX Insider, Brendan McGurgan speaks with Guy Kawasaki about his experience working with Steve Jobs and what separates remarkable leaders from the rest. Guy shares his candid perspective on Jobs' brilliance and difficult personality, explains why Canva founder Melanie Perkins proves that success doesn't require being difficult to work with, and challenges the idea that remarkability can be judged by a single moment. His message? Being remarkable isn't about copying successful people. It's about the body of work you build over time. Listen to the clip for a fascinating perspective on Steve Jobs, leadership and what it really means to be remarkable. 00:00 – What makes someone truly remarkable? 00:30 – Steve Jobs and Jane Goodall: Two remarkable individuals 01:05 – Steve Jobs: Brilliant genius or difficult leader? 02:00 – Melanie Perkins and why success doesn't require being difficult 02:45 – Why copying Steve Jobs won't make you successful 03:45 – Can you recognise remarkable leadership in a single moment? 04:40 – Why remarkability is measured by a lifetime of work About Guy Kawasaki Guy Kawasaki is the chief evangelist of Canva and a former chief evangelist of Apple, where he played an influential role in the marketing of the Macintosh. He is the author of 19 books, including Think Remarkable, The Art of the Start and Rules for Revolutionaries, and hosts the Remarkable People podcast. Through his writing, speaking and podcasting, Guy shares insights on innovation, entrepreneurship, leadership and making a meaningful difference. Connect with Guy Kawasaki: Website: https://guykawasaki.com/ Substack: https://guykawasaki.substack.com/ ScaleX / Simple Scaling 📊 Free Diagnostic – Score Your Business Across the 10 Principles of Scaling https://scalexaccelerator.simplescaling.com/scalex-10p-scaling-diagnostic ⚡ ScaleX Accelerator (over £3M revenue) – Register Here https://scalexaccelerator.simplescaling.com/sx-programme-application 🚀 ScaleX Elevate (under £3M revenue) – Register Here https://simplescaling.com/solutions/scalexelevate-scale-up-coaching/ 📘 Book: Simple Scaling: 10 Proven Principles to 10x Your Business 🌐 Website https://simplescaling.com ✉️ Email hello@simplescaling.com 💼 LinkedIn https://www.linkedin.com/company/simple-scaling 📸 Instagram https://www.instagram.com/simple_scaling ▶️ YouTube https://www.youtube.com/@simplescaling Guest: Guy Kawasaki If you enjoyed this episode, please subscribe, leave a review and share it with another business leader.
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  [ScaleX Bite-Size] Guy Kawasaki: The Secret to Building Something Worth Scaling 16.10.2026 6m

  What if the secret to scaling your business is to stop worrying about scaling? In this 7-minute clip from ScaleX Insider, Brendan McGurgan speaks with Guy Kawasaki, former Apple chief evangelist and current Canva chief evangelist, about what businesses should focus on before pursuing growth. Guy explains why doing things that don't scale is often essential to winning your first customers, why smaller businesses have an advantage when experimenting with new ideas, and how his simple two-by-two framework can help entrepreneurs create something both unique and valuable. Using Apple's iPod as an example, he reveals why differentiation alone isn't enough. Your product or service must also deliver something customers genuinely value. The key message? Before figuring out how to scale, make sure you've built something worth scaling. Timestamps 00:00 – Why great products and word of mouth come first 00:45 – The importance of doing things that don't scale 01:50 – Why gaining customers is harder than scaling 02:35 – How small businesses can experiment with new ideas 03:30 – Guy's unique and valuable two-by-two framework 04:35 – Why businesses end up competing on price 05:15 – How Apple's iPod combined uniqueness with value 06:15 – Finding your competitive advantage in any market ScaleX / Simple Scaling 📊 Free Diagnostic – Score Your Business Across the 10 Principles of Scaling https://scalexaccelerator.simplescaling.com/scalex-10p-scaling-diagnostic ⚡ ScaleX Accelerator (over £3M revenue) – Register Here https://scalexaccelerator.simplescaling.com/sx-programme-application 🚀 ScaleX Elevate (under £3M revenue) – Register Here https://simplescaling.com/solutions/scalexelevate-scale-up-coaching/ 📘 Book: Simple Scaling: 10 Proven Principles to 10x Your Business 🌐 Website https://simplescaling.com ✉️ Email hello@simplescaling.com 💼 LinkedIn https://www.linkedin.com/company/simple-scaling 📸 Instagram https://www.instagram.com/simple_scaling ▶️ YouTube https://www.youtube.com/@simplescaling Guest: Guy Kawasaki If you enjoyed this episode, please subscribe, leave a review and share it with another business leader.
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  Guy Kawasaki on Scaling: Why Great Products Come Before Growth 14.10.2026 1h

  What does it really take to build a business worth scaling? Guy Kawasaki on scaling, entrepreneurship and what makes a business truly remarkable. In this episode of ScaleX Insider, Brendan McGurgan sits down with Guy Kawasaki, former Apple chief evangelist, current Canva chief evangelist, bestselling author and host of the Remarkable People podcast. Drawing on decades of experience working alongside some of the world's most influential entrepreneurs, Guy challenges conventional thinking about business growth. His message is simple: before worrying about how to scale, focus on creating something people genuinely want. From Apple's early days and the iconic Think Different campaign to Melanie Perkins' journey building Canva, Guy shares the lessons that have shaped his approach to innovation, marketing and entrepreneurship. He explains why businesses should be willing to do things that don't scale, why word of mouth still matters in an increasingly noisy digital world, and how creating something both unique and valuable gives businesses their strongest foundation for growth. Brendan and Guy also explore the importance of understanding customer pain, the role of luck and hard work in entrepreneurial success, and what it really means to lead and build a business with purpose. In this episode, you'll discover: Why getting your first customers is often harder than scaling your business. How doing things that don't scale can create the foundations for long-term growth. What Guy learned from Apple's Think Different campaign and working with Steve Jobs. Why Guy believes word of mouth and credibility matter more than ever. How to use the unique and valuable framework to differentiate your business. What Melanie Perkins and Canva can teach entrepreneurs about solving real customer problems. Why businesses experiencing a growth plateau need to rethink the problems they solve. How luck, hard work and persistence contribute to entrepreneurial success. Why great leaders should never ask customers or employees to do something they wouldn't do themselves. Guy's three timeless principles for living and leading with purpose.   Timestamps: 00:00 – Introduction: Guy Kawasaki on scaling with purpose 03:00 – Why getting your first customers is harder than scaling 07:00 – The Silicon Valley mindset and building businesses that matter 12:00 – Behind Apple's iconic Think Different campaign 16:00 – Why word of mouth still matters more than social media 22:00 – Doing things that don't scale to build lasting growth 26:00 – Guy's unique and valuable framework for business success 31:00 – Steve Jobs, remarkable leadership and the importance of character 38:00 – Melanie Perkins, Canva and solving real customer problems 44:00 – Why Kodak failed to adapt and how businesses can avoid stagnation 49:00 – Building a meaningful legacy through entrepreneurship 55:00 – The role of luck, hard work and persistence in success 59:00 – Purpose, evangelism and empowering others 1:04:00 – Guy's three timeless lessons: learn, earn and return About Guy Kawasaki Guy Kawasaki is the chief evangelist of Canva and a former chief evangelist of Apple, where he played an influential role in the marketing of the Macintosh. He is the author of 19 books, including Think Remarkable, The Art of the Start and Rules for Revolutionaries, and hosts the Remarkable People podcast. Through his writing, speaking and podcasting, Guy shares insights on innovation, entrepreneurship, leadership and making a meaningful difference. Connect with Guy Kawasaki: Website: https://guykawasaki.com/ Substack: https://guykawasaki.substack.com/   ScaleX / Simple Scaling Book: Simple Scaling: 10 Proven Principles to 10x Your Business Website: Simple Scaling Email: hello@simplescaling.com Host: Brendan McGurgan, Co-Founder Simple Scaling Guest: Guy Kawasaki If you enjoyed this episode, please subscribe, leave a review and share it with another business leader.
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  [ScaleX Bite-Size] Building Your Leadership Identity with JL Holdsworth 09.10.2026 2m

  Becoming a scaling leader starts with how you see yourself and the habits you build. In this clip from ScaleX Insider, Brendan McGurgan and JL Holdsworth explore the connection between identity, consistent action and leading a growing business. Drawing on his experience as a powerlifter, JL shares his perspective on why new leadership practices can feel uncomfortable at first. They discuss how habits and meaningful coaching conversations can help leaders build confidence in their ability to scale. Timestamps 00:00 Do you see yourself as a scaling leader? 00:40 How practices and habits shape leadership identity 01:10 JL's perspective on resistance to change 01:50 How a coaching conversation can shift confidence 03:15 Looking beneath the labels we give ourselves 04:00 Connecting your internal state with your ability to scale Connect with JL Holdsworth 🌐 Website: jlholdsworth.com💼 LinkedIn: JL Holdsworth ScaleX / Simple Scaling 📊 Free Diagnostic – Score Your Business Across the 10 Principles of Scaling https://scalexaccelerator.simplescaling.com/scalex-10p-scaling-diagnostic ⚡ ScaleX Accelerator (over £3M revenue) – Register Here https://scalexaccelerator.simplescaling.com/sx-programme-application 🚀 ScaleX Elevate (under £3M revenue) – Register Here https://simplescaling.com/solutions/scalexelevate-scale-up-coaching/ 📘 Book: Simple Scaling: 10 Proven Principles to 10x Your Business 🌐 Website https://simplescaling.com ✉️ Email hello@simplescaling.com 💼 LinkedIn https://www.linkedin.com/company/simple-scaling 📸 Instagram https://www.instagram.com/simple_scaling ▶️ YouTube https://www.youtube.com/@simplescaling Host: Brendan McGurgan Guest: JL Holdsworth
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  [ScaleX Bite-Size] Staying Calm: The Experience That Changed JL Holdsworth 09.10.2026 3m

  Staying calm once felt unfamiliar to JL Holdsworth. In this clip from ScaleX Insider, he tells Brendan McGurgan how a four-day workshop in South Africa led to an unexpected change that his wife noticed in just four words. JL had travelled there to improve his performance. Instead, he describes finding himself responding calmly to a conversation that would previously have triggered anger. That experience began an 11-year exploration of the relationship between his nervous system, internal state and behaviour. For business leaders, his story raises a relatable question: how does the state you bring into a conversation affect the people around you? Timestamps 00:00 The four-day workshop in South Africa 00:15 The phone call that revealed something had changed 00:50 Staying calm instead of reacting with anger 01:25 "My wife could feel the difference in four words" 01:55 The beginning of an 11-year exploration 02:40 Reflecting on his past violence and behaviour 03:30 JL's perspective on internal state and behaviour 04:00 "I haven't even thought about being in a fight in 11 years"  Connect with JL Holdsworth 🌐 Website: jlholdsworth.com💼 LinkedIn: JL Holdsworth ScaleX / Simple Scaling 📊 Free Diagnostic – Score Your Business Across the 10 Principles of Scaling https://scalexaccelerator.simplescaling.com/scalex-10p-scaling-diagnostic ⚡ ScaleX Accelerator (over £3M revenue) – Register Here https://scalexaccelerator.simplescaling.com/sx-programme-application 🚀 ScaleX Elevate (under £3M revenue) – Register Here https://simplescaling.com/solutions/scalexelevate-scale-up-coaching/ 📘 Book: Simple Scaling: 10 Proven Principles to 10x Your Business 🌐 Website https://simplescaling.com ✉️ Email hello@simplescaling.com 💼 LinkedIn https://www.linkedin.com/company/simple-scaling 📸 Instagram https://www.instagram.com/simple_scaling ▶️ YouTube https://www.youtube.com/@simplescaling
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  Leadership Under Pressure: How to Stay Calm with JL Holdsworth 07.10.2026 1h 16m

  Leadership under pressure can mean dealing with a key employee leaving, a difficult customer or an unexpected setback. In this episode of ScaleX Insider, JL Holdsworth joins Brendan McGurgan to explore how leaders can stay calm, think clearly and lead through uncertainty. A world champion powerlifter, entrepreneur and performance coach, JL shares how a serious back injury led him to explore human performance beyond physical strength. He describes how a four-day experience in South Africa changed his behaviour, relationships and approach to life. Brendan and JL discuss why lasting habits matter more than willpower, how our internal state affects the decisions we make and why working harder can only take us so far. JL introduces his approach, internal state calibration, and its three pillars: mind state, neuro state and state shift. Through everyday business examples and a live breathing demonstration, they explore leadership under pressure and what it could mean to approach challenging situations with greater calm and clarity. Timestamps 00:00 Introduction to JL Holdsworth 01:15 What it means to scale with purpose 04:00 Why habits matter more than discipline 10:00 Why knowing what to do isn't always enough 16:15 A serious back injury and the return to competition 24:00 Seeking better performance and finding unexpected change 29:00 The four-day experience that changed JL's approach to life 34:20 How personal change affects relationships 38:10 Understanding the internal state you lead from 44:20 Rethinking how we experience stress and anxiety 48:00 Staying grounded when difficult news arrives 54:20 How JL assesses a leader's response to pressure 61:00 The three pillars of internal state calibration 62:00 JL's perspective on how the nervous system operates 66:00 Preparing for challenging situations before they happen 71:25 Navigating the pressures of entrepreneurship 75:45 JL's approach to bodywork and breathing 79:00 A live breathing demonstration with Brendan 87:15 Exploring tension mapping 91:35 Connecting with JL and learning more about his work 95:25 Three timeless takeaways About JL Holdsworth JL Holdsworth is a world champion powerlifter, entrepreneur, performance coach and founder of The Spot Athletics. He is also the co-founder of Reflexive Performance Reset. His work explores the relationship between physical performance, internal state and how people handle pressure. In this conversation, he introduces his internal state calibration framework and shares the personal experiences behind it. Connect with JL Holdsworth 🌐 Website: jlholdsworth.com💼 LinkedIn: JL Holdsworth ScaleX / Simple Scaling 📊 Free Diagnostic – Score Your Business Across the 10 Principles of Scaling https://scalexaccelerator.simplescaling.com/scalex-10p-scaling-diagnostic ⚡ ScaleX Accelerator (over £3M revenue) – Register Here https://scalexaccelerator.simplescaling.com/sx-programme-application 🚀 ScaleX Elevate (under £3M revenue) – Register Here https://simplescaling.com/solutions/scalexelevate-scale-up-coaching/ 📘 Book: Simple Scaling: 10 Proven Principles to 10x Your Business 🌐 Website https://simplescaling.com ✉️ Email hello@simplescaling.com 💼 LinkedIn https://www.linkedin.com/company/simple-scaling 📸 Instagram https://www.instagram.com/simple_scaling ▶️ YouTube https://www.youtube.com/@simplescaling Host: Brendan McGurgan Guest: JL Holdsworth If you enjoyed this episode, please subscribe, leave a review and share it with another business leader.
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  [ScaleX Bite-Size] AI and Remote Work: Will AI Replace Remote Teams? 02.10.2026 5m

  Will AI replace the people currently providing remote support to businesses? In this clip from ScaleX Insider, Brendan McGurgan asks Anne Lackey, Co-Founder and CEO of HireSmart Virtual Employees, how she sees AI and remote work evolving as digital agents become more capable. Anne isn't ignoring the potential disruption. But she also believes businesses need to look beyond the hype and consider the real cost, reliability and risk of replacing people with AI. For many tasks, having a trusted person who can make decisions, respond and take ownership still provides significant value. But that doesn't mean avoiding AI. Anne believes businesses should empower their people to use it responsibly. At HireSmart, she has introduced AI leadership training focused not simply on prompting, but on understanding when AI should be used, where the risks are and how to use it appropriately. And that requires something many businesses still don't have: a clear AI policy. For Anne, the future isn't simply AI versus people. It's about understanding where technology adds value, where people add value and giving teams clear boundaries for using both effectively. Timestamps 00:00 – Will AI Disrupt Remote Staffing? 01:05 – The Cost and Risk of AI Agents 02:00 – Why Human Support Still Matters 02:45 – Teaching Employees to Use AI Responsibly 03:35 – Why Every Business Needs an AI Policy 04:25 – AI vs Human Remote Support 05:15 – Scaling Impact Through People Connect with Anne Lackey Website: HireSmart Virtual Employees LinkedIn: Anne Lackey ScaleX / Simple Scaling Book: Simple Scaling: 10 Proven Principles to 10x Your Business Website: Simple Scaling Email: hello@simplescaling.com Host: Brendan McGurgan, Co-Founder Simple Scaling Guest: Anne Lackey
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  [ScaleX Bite-Size] Why Your Team Needs to Know What Great Looks Like 02.10.2026 3m

  One of the biggest mistakes leaders make when managing people isn't hiring the wrong person. It's failing to tell them what success actually looks like. In this clip from ScaleX Insider, Anne Lackey, Co-Founder and CEO of HireSmart Virtual Employees, explains why leadership clarity matters regardless of where your team is based. People can't perform against expectations they don't understand. Anne believes every employee should know why they were hired, the problem they are there to solve, their priorities and how their performance will be measured. That's why her team defines the roles, responsibilities and scorecards first, and then matches people to those roles. And when someone isn't meeting the standard, avoiding the conversation doesn't help them or the business. Clear expectations give people the opportunity to improve and help leaders understand whether they have the right person in the right role. Timestamps 00:00 – The Biggest Mistake in Managing People 00:38 – Define the Problem Each Role Solves 01:25 – Using Clear Priorities and Scorecards 02:15 – When Someone Isn't the Right Fit 03:05 – Build the Role Before Matching the Person 04:02 – Why Clear Expectations Are Kind 04:38 – Creating a Culture of Accountability Connect with Anne Lackey Website: HireSmart Virtual Employees LinkedIn: Anne Lackey ScaleX / Simple Scaling Book: Simple Scaling: 10 Proven Principles to 10x Your Business Website: Simple Scaling Email: hello@simplescaling.com Host: Brendan McGurgan, Co-Founder Simple Scaling Guest: Anne LackeyAnne Lackey, remote staffing, virtual staffing, virtual employees, remote teams, business scaling, scaling a business, business delegation, leadership clarity, team management, workforce planning, remote team management, business productivity, employee accountability, organisational design, AI and remote work, business leadership, HireSmart Virtual Employees
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  Remote Staffing: Anne Lackey on Building Teams That Scale 30.09.2026 1h 3m

  What if scaling your business isn't about doing more, but getting the right people doing the right work? In this episode of ScaleX Insider, Brendan McGurgan is joined by Anne Lackey, Co-Founder and CEO of HireSmart Virtual Employees, to explore how remote staffing can help business owners create capacity, delegate effectively and build a business that doesn't depend on them for everything. Anne's entrepreneurial journey began more than 20 years ago after watching a close friend become seriously ill and seeing the financial impact on his family. It changed how Anne and her husband, Mark, thought about work, money and freedom — and eventually led them to build multiple businesses together. But creating a business didn't automatically create freedom. Like many founders, Anne struggled to let go. A cancer diagnosis in 2022 accelerated a transition already underway and reinforced an important lesson: freedom requires trust. Anne and Brendan explore why founders often remain trapped in low-value work and why being busy doesn't necessarily mean being productive. Through HireSmart, Anne regularly sees highly paid employees spending time on tasks that could be handled by remote support. She even has a list of 47 things CEOs and senior leaders should never be doing. But successful delegation isn't simply about hiring someone. It starts with clarity. Leaders need to know why a role exists, what problem that person is solving and what great performance actually looks like. Anne also shares her perspective on AI, why businesses need clear policies around its use and why she believes human support will continue to play an important role as technology evolves. Ultimately, her approach to scaling is simple: solve a real problem, serve others and stay focused on your prime directive.   Timestamps 00:00 – Introduction: Anne Lackey 01:00 – What Scaling With Purpose Means 04:00 – The Experience That Sparked Anne's Entrepreneurial Journey 09:00 – Entrepreneurship, Freedom and Learning to Let Go 13:00 – How Cancer Accelerated Anne's Leadership Transition 18:00 – Why You Need to Be Ready for Mentorship 23:00 – How COVID Changed the Business 28:00 – Turning Expensive Mistakes Into Lessons 32:00 – Why Anne Wishes She Had Bet on Herself Sooner 36:00 – What HireSmart Virtual Employees Does 41:00 – The Hidden Cost of Low-Value Work 46:00 – 47 Things CEOs Should Never Be Doing 51:00 – Why Founders Struggle to Delegate 55:00 – Define the Role Before Hiring the Person 59:00 – The Leadership Clarity Most Businesses Are Missing 1:03:00 – What Makes Remote Staffing Work 1:06:00 – AI and the Future of Remote Work 1:09:00 – Anne Lackey's Three Timeless Takeaways 1:10:00 – What's Next for Anne Lackey About Anne Lackey Anne Lackey is the Co-Founder and CEO of HireSmart Virtual Employees and founder of HireSmart Cares. With more than 20 years of entrepreneurial experience and seven companies under her belt, Anne helps businesses scale through smarter staffing models, workforce planning and remote team development. Through HireSmart Virtual Employees, Anne and her husband, Mark, help US businesses build remote support teams in the Philippines across administration, sales, marketing, accounting and customer service. Anne is also a best-selling author, former Forbes Business Council contributor and frequent speaker on business efficiency, remote teams and scaling through smart staffing. Connect with Anne Lackey Website: HireSmart Virtual Employees LinkedIn: Anne Lackey ScaleX / Simple Scaling Book: Simple Scaling: 10 Proven Principles to 10x Your Business Website: Simple Scaling Email: hello@simplescaling.com Host: Brendan McGurgan, Co-Founder Simple Scaling Guest: Anne Lackey
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  [ScaleX Bite-Size] How to grow a small business with a conservative budget 25.09.2026 2m

  Growing a small business doesn't always mean spending more, hiring expensive executives or raising outside capital. For Jeremy Middleton, the priority is proving that the business already works. In this clip, Jeremy explains why small businesses need people who can execute, not simply more strategy, and why raising early-stage capital can be an expensive way to fund growth. Before scaling, he looks for a cash-generative model, repeatable unit economics, a clear competitive edge and a founder with realistic ambitions. Because sustainable growth doesn't have to happen overnight. Get the model right, repeat what works and keep compounding over time. Timestamps 00:00 – Why Small Businesses Need People Who Execute 00:49 – The Cost of Raising Capital Too Early 01:18 – When Is a Business Really Ready to Scale? 01:48 – Proving Your Business Model Is Repeatable 02:27 – Finding Your Competitive Edge 02:55 – Why Sustainable Growth Takes Time Connect with Jeremy Middleton Website: Middleton Enterprises LinkedIn: Jeremy Middleton ScaleX / Simple Scaling Book: Simple Scaling: 10 Proven Principles to 10x Your Business Website: Simple Scaling Email: hello@simplescaling.com Host: Brendan McGurgan, Co-Founder Simple Scaling Guest: Jeremy Middleton
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  [ScaleX Bite-Size] Why a Business Partnership Has to Evolve as You Scale with Jeremy Middleton 25.09.2026 2m

  What makes a business partnership work as the company grows? For Jeremy Middleton, it starts with trust, alignment and clarity — but the original agreement shouldn't necessarily be set in stone. In this clip, Jeremy shares how his 50/50 partnership with Sir Richard Harpin evolved as HomeServe grew, and why Jeremy himself suggested changing the deal when Richard became the driving force behind the business. For Jeremy, protecting a business partnership isn't about holding tightly to your original share of the cake. It's about recognising when circumstances have changed and finding an arrangement that continues to work for everyone. As he puts it: "A little of a lot is a lot better than a lot of a little." Timestamps 00:00 – What Makes a Strong Business Partnership? 00:42 – Why Partnerships Need to Evolve 01:31 – Changing the 50/50 HomeServe Deal 02:43 – A Little of a Lot Beats a Lot of a Little Connect with Jeremy Middleton Website: Middleton Enterprises LinkedIn: Jeremy Middleton ScaleX / Simple Scaling Book: Simple Scaling: 10 Proven Principles to 10x Your Business Website: Simple Scaling Email: hello@simplescaling.com Host: Brendan McGurgan, Co-Founder Simple Scaling Guest: Jeremy Middleton
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  Long-Term Business Growth: Jeremy Middleton on Thinking in Decades 23.09.2026 52m

  What does it really take to build a business that can keep growing for decades? In this episode of ScaleX Insider, Brendan McGurgan is joined by Jeremy Middleton, co-founder of HomeServe and founder of Middleton Enterprises, to explore what long-term business growth looks like from someone who has experienced it first-hand. Jeremy co-founded the business that would become HomeServe alongside Sir Richard Harpin, beginning a journey that would span around 30 years and ultimately create a multi-billion-pound business. But Jeremy's role in that journey was different from Richard's. As HomeServe developed, Jeremy recognised that Richard was the stronger operator. Rather than competing for the CEO position, they adapted their partnership, allowing each of them to focus on where they could create the most value. It's a lesson Jeremy has carried into his work as an investor today: know what you're good at, know what you're not, and build around those strengths. Jeremy and Brendan explore what founders need to prove before a business is genuinely ready to scale. For Jeremy, it starts with the economics. The business needs to generate cash, the model needs to be repeatable, there needs to be a genuine competitive edge, and the founder needs a sensible plan for growth. And believing those things isn't enough. You need evidence. The conversation also challenges the pressure many entrepreneurs feel to grow faster, enter new markets or raise significant external capital. Jeremy explains why he often finds himself encouraging founders to do the opposite: get the existing model right, prove it works repeatedly and then keep building on it. Because many businesses don't realise their true potential in three or five years. They do it after ten, twenty or even thirty. Jeremy also shares his perspective on raising external capital, why giving away equity too early can become incredibly expensive, and why founders should be clear about exactly what they need the money for before bringing an investor into the business. They also explore what happens when the founder's personal needs begin to change. Taking some money off the table doesn't necessarily mean selling the business. And stepping away from day-to-day operations doesn't mean walking away from what you've built. By separating the business, your ownership and your role within it, Jeremy believes founders can create more freedom while still allowing the business to compound over the long term. Ultimately, Jeremy's approach to scaling is remarkably simple: build something that works, stay focused on it and give it enough time to reach its potential. Timestamps 00:00 – Introduction: Jeremy Middleton 00:37 – What Scaling With Purpose Really Means 03:24 – Knowing Your Strengths as a Founder 07:00 – When the Founder Should Step Back 13:54 – Building Successful Business Partnerships 19:14 – Confronting the Brutal Facts 25:10 – Scaling From £100 Million to £1 Billion 30:09 – How to Know When a Business Is Ready to Scale 35:13 – Think in Decades, Not Years 40:00 – Building Long-Term Compounders 45:04 – When Should You Take External Investment? 50:29 – Where Promising Businesses Break During Scale 53:00 – Taking Money Off the Table Without Exiting 56:33 – Think More and Do Less 58:06 – Jeremy Middleton's Three Timeless Takeaways 60:15 – What's Next for Middleton Enterprises About Jeremy Middleton Jeremy Middleton is the Founder and CEO of Middleton Enterprises, a family office he established in 2000 to help entrepreneurs scale SMEs. He works with the team on new investment decisions while supporting businesses across the existing portfolio to develop winning strategies. Jeremy is also the co-founder of HomeServe, where he worked alongside Sir Richard Harpin during its scaling journey. Connect with Jeremy Middleton Website: Middleton Enterprises LinkedIn: Jeremy Middleton ScaleX / Simple Scaling Book: Simple Scaling: 10 Proven Principles to 10x Your Business Website: Simple Scaling Email: hello@simplescaling.com Host: Brendan McGurgan, Co-Founder Simple Scaling Guest: Jeremy Middleton
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  [ScaleX Bite-Size] After 1,000 Interviews, This Lesson Stood Out with Jordan Harbinger 18.09.2026 4m

  After interviewing around 1,000 people, Jordan Harbinger has heard thousands of stories. But some conversations have stayed with him long after the recording ended. One was with former Soviet spy Jack Barsky, whose story forced Jordan to think about what happens when work and duty are prioritised over family. Another was with Kobe Bryant. After their interview, Jordan expected Kobe to move quickly on to his next commitment. Instead, Kobe stayed to talk about their children. What struck Jordan was how little Kobe seemed concerned with fame, money or what came next professionally. His priority was getting to his daughter's game — even learning how to use his phone better so he could film her playing. Three or four months later, Kobe died. For Jordan, that memory became a powerful reminder that success is ultimately shaped by what you choose to prioritise — and that the time you assume you have with the people who matter most is never guaranteed. [00:00] – What Jordan learned from nearly 1,000 interviews [00:55] – Jack Barsky and choosing between work and family [01:55] – Jordan's interview with Kobe Bryant [02:40] – Discovering what Kobe valued most [03:35] – Kobe's excitement about getting to his daughter's game [04:15] – A conversation about mortality that took on new meaning [04:40] – The lesson Jordan took away about family and priorities Connect with Jordan Harbinger Website: jordanharbinger.com Podcast: The Jordan Harbinger Show ScaleX Book: Simple Scaling: 10 Proven Principles to 10x Your Business ScaleX Elevate – for businesses under £3M revenue ScaleX Accelerator – for businesses over £3M revenue Website: simplescaling.com Email: hello@simplescaling.com