Barking Mad
BSM Partners
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Barking Mad delivers straightforward commentary, fresh perspectives, and bold predictions on the pet care industry. The show covers topics relevant to pet parents, industry professionals, and veterinary experts alike. Each episode promises conversations with pet experts that cut through the noise and focus on what really matters in pet care.
Episodes
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July Zoomies: Beagle Backlash, Pet Food Lawsuits & SUPERZOO Bets 12.08.2026 34mThe pet world never stays quiet for long. In the July edition of Zoomies, Dr. Stephanie Clark and Jordan Tyler catch up on the headlines making waves across the pet industry, from the ongoing controversy surrounding research beagles and Seattle’s viral raccoon, to a bigger conversation about veterinarians, nutrition education, and where pet parents should turn for specialized nutrition advice.Plus, they break down an unusual Pedigree recall, unpack the latest pet food class action lawsuits and labeling debates, and look ahead to SUPERZOO with a few predictions of their own. From longevity and human-grade claims to stroller-riding pets and colorful creative grooming, tune in for the latest pet industry news, trends, and plenty of fun and fluffy commentary.Show Notes🦝 Read about Jimothy the Raccoon: https://mashable.com/life/jimothy-raccoon-seattle-internet-reactions🦮 Could raccoons be headed toward domestication? https://www.bbc.com/news/articles/c1j8j48e5z2o💪 Meet the man fighting to legalize pet raccoons: https://www.npr.org/2025/02/25/nx-s1-5302663-e1/kansas-man-wants-the-state-to-legalize-raccoons-as-pets🥩 Learn more about vets and pet nutrition:https://www.petfoodindustry.com/blogs-columns/adventures-in-pet-food/blog/15830346/vets-and-mds-share-lack-of-nutrition-knowledgehttps://todaysveterinarypractice.com/personal-professional-development/breaking-the-barriers-to-positive-in-clinic-nutrition-conversations/⚠️ Get the scoop on the Pedigree recall: https://www.petage.com/mars-petcare-issues-recall-of-pedigree-dog-food-due-to-potential-fraudulent-distribution-of-product/⚖️ Explore the most recent class action lawsuits🐶 YöPup: https://www.classaction.org/news/ypup-frozen-yogurt-cups-contain-no-yogurt-class-action-lawsuit-says🛒 Target: https://www.classaction.org/news/target-lawsuit-claims-natural-kindfull-dog-and-cat-foods-contain-synthetic-ingredients-artificial-preservativesEpisode Chapters00:00 – Welcome to Barking Mad01:02 – Beagle Controversy, Boycotts & a Viral Raccoon05:24 – Do Veterinarians Get Enough Nutrition Training?11:33 – An Unusual Pet Food Recall14:16 – Even More Class Action Lawsuits20:22 – Gearing Up for SUPERZOO 202626:06 – Betting on the Biggest Pet Industry Trends29:11 – SUPERZOO Wild Cards: Animals, Outfits & Show Floor Bets33:57 – Wrapping Up and What’s to Come -
A Pet Parent’s Guide to Greenwashing 29.07.2026 41mEverywhere you look, pet food brands are promising to be eco-friendly, responsibly sourced, or better for the planet. But what do those claims actually mean, and how can pet parents separate meaningful sustainability efforts from clever marketing? Hosts Jordan Tyler and Dr. Stephanie Clark are joined by Allison Reser Hamburger of the Pet Sustainability Coalition and Paul Shapiro, CEO of The Better Meat Co., to unpack why sustainability feels so complicated. Together, they explore the tradeoffs behind ingredient sourcing, packaging, alternative proteins, and more while debunking common misconceptions about sustainability in pet food.Show Notes🌐 Check out additional resources from:Pet Sustainability Coalition: https://petsustainability.org/Better Meat Co.: https://www.bmcingredients.com/🌱 Learn more about Life Cycle Assessment (LCA): https://ecochain.com/blog/life-cycle-assessment-lca-guide/👚👕 Read more about greenwashing in the fashion industry: https://changingmarkets.org/wp-content/uploads/2022/03/CM-License-to-greenwash-online-reports-layout-final.pdf🍔 ...and across the food industry: https://changingmarkets.org/wp-content/uploads/2023/03/Feeding-us-Greenwash-final.pdf🔍 Did you know you can access pet food ingredient definitions online? Peep Chapter 6 of the AAFCO Official Publication, which carries nutritional standards for dogs and cats in the United States: https://www.aafco.org/wp-content/uploads/2026/01/2025_OP_Chapter_6_enc.pdf♻️ Tune in to our previous conversations about sustainability in pet care:Breaking the ‘Byproduct’ Bias: Rethinking Rendered Ingredients in Pet FoodThe Rising Tide of Invasive Species: How Pet Nutrition Could Be a SolutionOne Man’s Trash Is Another Dog’s Treasure: The Story of Upcycled Pet FoodThe Beautiful Story of Regenerative Agriculture: Does the Future of Pet Food Start with Soil?Looking for Love: Swiping Right on Sustainable Cat LitterBug Appétit: From Ick to Innovation on Insect-Based Pet FoodIs Recyclable Pet Food Packaging A Lie? Unraveling The Pet Industry’s Plastic Waste ProblemEpisode Chapters00:00 – Why Does Sustainability Feels So Complicated?01:33 – Why We Don't Trust Sustainability Claims06:06 – Sustainability Is All About Tradeoffs07:09 – Greenwashing: Fact vs. Marketing09:05 – Debunking Sustainability Myths in Pet Food18:01 – The Future of Alternative Proteins23:04 – Measuring Real Sustainability Progress26:25 – Why Sustainable Products Often Cost More33:04 – Remember: It’s About Progress Over Perfection35:07 – How to Shop Smarter & Ask Better Questions37:02 – The Future of Sustainable Pet Food40:40 – Closing Thoughts & Stay Tuned! -
Sharks and Kibble: The Unexpected Connection and What You Can Do About It 15.07.2026 34mSharks have survived for more than 400 million years, but now, many species are dwindling in numbers. In this episode of Barking Mad, Jordan Tyler sit down with conservation experts from the Shark Trust, AZA SAFE Shark & Ray Program, Aquarium Conservation Partnership, and Monterey Bay Aquarium Seafood Watch to set the record straight on one of the ocean’s most misunderstood animals. Jordan explores explore why shark populations are declining, how sustainable fisheries can support both conservation and global food systems, and why seafood traceability has become increasingly important, specifically when it comes to your pet’s bowl. Jordan also dives into ways pet owners can support healthier oceans through informed seafood choices and everyday actions that help protect sharks and rays for generations to come.Show Notes🔷 Learn more about each of the organizations mentioned in today’s episode: The Shark Trust: https://www.sharktrust.org/ Association of Zoos and Aquariums (AZA) SAFE Shark and Ray: https://www.safesharks.org/ Aquarium Conservation Partnership: https://www.aquariumconservation.org/ Seafood Watch: https://www.seafoodwatch.org/ 🧪 Find out more about shark meat found in pet food: https://www.frontiersin.org/journals/marine-science/articles/10.3389/fmars.2022.836941/full 🪝 Learn more about the partnership between SAFE Shark and Ray, The Shark Trust, ACP, and Seafood Watch to identify more sustainable sources of seafood to feed animals in human care: https://www.aza.org/connect-stories/stories/sustainable-procurement-of-feed-sources🗳️ Cast your Vote for the Ocean! https://votefortheocean.org/ 🦈 Get involved in Shark and Ray Awareness Month with these resources! Check out The Shark Trust’s “Creature Feature” series, which educates about the incredible shark and ray species we’re working hard to save! https://www.sharktrust.org/Blogs/creature-feature Use resources by Seafood Watch to find sustainable seafood options: https://www.montereybayaquarium.org/animals-the-ocean/how-to-choose-sustainable-seafood/seafood-guides Read more about the Seafood Watch Best Choice Restaurant Program: https://www.seafoodwatch.org/stories/best-choice-restaurant-program Learn more about other organizations that collaborate with Seafood Watch to safeguard our ocean ecosystems and keep fish on the menu: https://www.seafoodwatch.org/collaborations/conservation-partners/map Episode Chapters 00:00 – The Truth About Sharks 08:35 – The Global Shark Conservation Crisis12:00 – The Problem of Overfishing16:45 – Is There a Shark in Your Pet Food? 21:25 – Putting Seafood on Watch 28:00 – How You Can Save the Sharks33:30 – Closing Thoughts & We’ll See You Next Time! -
June Zoomies: Boy Kibble, Recalls, and One Nasty Fly 03.07.2026 23mSummer is in full swing, and so are pet food recalls, lawsuits, and warm-weather safety concerns. In this month's edition of Zoomies, Dr. Stephanie Clark and Jordan Tyler round up the latest headlines that every pet parent should know. From the internet's latest obsession with "boy kibble" to expanding pet food recalls and the growing concern surrounding the New World Screwworm, this episode blends industry insight and practical advice with plenty of laughs along the way. Our hosts also share important reminders about fireworks safety, parasite prevention, and why staying informed about recalls can help protect your pets. Helpful Links 🚫 Learn more about the Ridglan Farms shutdown: https://www.theguardian.com/world/2026/jun/16/wisconsin-beagle-research-facility-shut-down 💪 Find out what “boy kibble” is all about: https://fortune.com/2026/03/01/what-is-boy-kibble-tiktok-trend-beef-rice-rfk-jr/ 💬 Get the scoop on some of our previous DCM discussions: BSM Partners’ research: https://bsmpartners.net/research/dcm Our DCM episode: https://bsmpartners.net/barking-mad-podcast/the-billion-dollar-deception-of-dcm-inside-ketonaturals-class-action-lawsuit 📋 Get more info on the latest recalls: GO Raw LLC: https://www.fda.gov/safety/recalls-market-withdrawals-safety-alerts/go-raw-llc-expands-voluntary-recall-include-one-lot-steves-real-food-freeze-dried-chicken-recipe-due Revival Animal Health: https://www.fda.gov/safety/recalls-market-withdrawals-safety-alerts/revival-animal-health-llc-voluntarily-recalls-canine-and-gm-milk-replacers-due-low-or-elevated Vitamin D article from one of our experts: https://bsmpartners.net/insights/too-much-too-little-too-late-why-pet-food-recalls-continue-for-vitamin-d/ 🪰 Read more about the New World Screwworm here: AP News: https://apnews.com/article/screwworm-flesh-eating-parasite-cattle-texas-a7459200cef00d658d877755ad761f41 USDA response: https://www.aphis.usda.gov/animals/animal-health/livestock-and-poultry-disease/stop-screwworm Thought leadership from our veterinary expert: https://bsmpartners.net/insights/a-fly-of-a-different-color/ 🔊 Take a listen to our episode on noise phobia: https://bsmpartners.net/barking-mad-podcast/keep-calm-a-pet-parents-guide-to-managing-noise-phobias-in-dogs 🎧 Tune in to past episodes of Zoomies here: May 2026: https://bsmpartners.net/barking-mad-podcast/may-zoomies-growing-meat-recalls-and-pet-food-goes-to-court April 2026: https://bsmpartners.net/barking-mad-podcast/april-zoomies-headlines-from-the-world-of-petShow Notes 00:00 – Introducing the Barking Mad Facebook page! 01:13 – Animal Welfare Protestors Shut Down Ridglan Farms 02:11 – Amazon Pet Day Sales 05:13 – We’re Feeding Men Kibble Now? 11:03 – More DCM Drama 14:22 – Recent Pet Food Recalls 18:03 – Watch Out for the New World Screwworm 21:39 – Preparing Your Pets for Fireworks Season 22:41 – Final Thoughts & See You Next Time! -
Turning Frustration into Innovation, and Other Founder Stories from Interzoo 2026 24.06.2026 41mIn this special episode of Barking Mad—recorded live at Interzoo 2026, the world’s largest pet industry trade show, and sponsored by Kallman Worldwide, Inc.—we sidestep the booths and bags to explore the founding stories, philosophies, and trends shaping the future of pet care. From personalized nutrition and shelf-stable fresh food to pet longevity research, veterinary telehealth, and entirely new product categories, this episode highlights the entrepreneurs challenging conventional thinking across the global pet industry.Helpful Links🎧 Missed our first episode from Interzoo 2026? Check it out here to get the scoop on the European pet care landscape!💡 Learn more about the brands featured in this episode: Rolls RockyMarleybonesHappyBondDr. Sam and PivioKing's ChoiceKika GroupShow Notes00:00 – Welcome Back to Interzoo 2026!01:18 – Meet Angela Lanotte and her Family-Owned Italian Dog Treat Brand08:31 – Meet The Founders Behind Marleybones15:21 – Introducing Anja Skodda and the Science of Pet Longevity21:49 – The Origin Story Behind Dr. Sam, One of Europe's First Online Veterinary Platforms26:16 – The World's First Dog Juice? Hear the King's Choice Story32:32 - Kika Group: A family business built on passion and expertise40:15 - Final Reflections: What Connects Today's Pet Innovators?40:42 – Stay Tuned for More from Interzoo 2026! -
The 'European Pet Market' Doesn't Exist, and Other Lessons from Interzoo 2026 17.06.2026 31mThink the European pet market is one big, unified thing? Think again. Recorded live from Interzoo 2026, the world's largest pet industry event, this episode of Barking Mad explores the cultural, economic, and behavioral differences shaping pet ownership around the globe. Join Jordan Tyler as she sits down with pet industry leaders from Europe and beyond to discuss everything from pet humanization and retail trends to sustainability and emerging markets. The result is a fascinating look at how local realities (not just global assumptions!) are shaping the future of pet care. Episode sponsored by Kallman Worldwide, Inc.Helpful Links 📰 Explore insights about Europe’s pet care markets from BSM Partners’ expert team:Paws auf Deutschland: Insights into the German Pet MarketHow EU and US Perspectives Diverge on ‘Organic’ ClaimsFrom Generation to Generation: Why Family Businesses Keep Italy ThrivingFor pet professionals tuning in ➡️ International Regulatory Divergence: Exports at Risk🎧 Learn more about independent pet retail and challenges the channel is facing in the United States: https://bsmpartners.net/barking-mad-podcast/candid-conversations-from-the-superzoo-show-floor-celebrating-neighborhood-pet-store-day🐕 Read more about Interzoo 2026 and future events here: https://www.interzoo.com/en🇺🇸 Learn more about Kallman Worldwide, Inc.: https://www.kallman.com/tag/kallman-worldwide/Show Notes 00:00 – Welcome to Interzoo 2026: The World's Largest Pet Trade Show02:02 – Stepping Inside the USA Pavilion04:03 – How Big Is Interzoo, Really?06:18 – Where the Dog Sleeps: Measuring Pet Humanization11:17 – Eastern Europe, the Baltics & Rising Pet Industry Powerhouses13:56 – Lithuania's Pet Retail Landscape and the Return of Personal Relationships19:08 – Emerging Markets, Sustainability & The Future of Global Pet Food26:11 – Premium Pet Parenting and the Rise of Lifestyle Brands28:06 – Building a Pet Food Business During Wartime30:07 – What Interzoo Taught Us About the Global Pet Industry30:54 – Key Takeaways & Stay Tuned! -
May Zoomies: Growing Meat, Recalls, and Pet Food Goes to Court 03.06.2026 31mFrom the show floor at Interzoo 2026 to the latest developments in pet food safety and regulation, this episode explores breaking news and notable headlines happening across the pet care industry. Hosts Dr. Stephanie Clark and Jordan Tyler discuss Barking Mad's international debut in Nuremberg, emerging innovations in pet nutrition, recent pet food recalls, and the growing number of lawsuits against pet food companies. Helpful Links🌍 Learn more about Interzoo, the world’s largest pet industry trade show, and stay tuned for upcoming episodes from the show floor!✅ It’s official! You can now follow us on LinkedIn here!🧫 Read more about Coolty Meat, the latest complete-and-balanced cultivated meat product launched for dogs.⚖️ Find additional details about this year’s class action lawsuits against pet nutrition brands here: https://www.classaction.org/news/category/pets Show Notes00:00 – Barking Mad Goes to Interzoo 2026!01:44 – 34 Interviews, 12+ Hours of Content06:08 – Cultivated Meat Arrives in Pet Food14:43 – Raw Pet Food Recalls to Know About24:02 – The Scoop on Pet Food Lawsuits in 202631:39 – Final Thoughts & What’s Next -
April Zoomies: Headlines From The World Of Pet 15.05.2026 26mFrom industry shakeups to trending pet headlines, it’s time for the April Zoomies! Once a month, Jordan Tyler and Dr. Stephanie Clark will break down the latest news from across the pet world and what it means for pet owners, veterinary professionals, and the future of animal care. We discuss emerging trends and timely conversations impacting pets and the people who love them. The Barking Mad Podcast will keep you informed, entertained, and in the know on everything happening in the pet industry right now.Helpful Links🐶Read the full story here! First Dog to fly with Med Flight⛑️Check out all the details behind the Ridglan Beagle Rescue!📖 Read more about the Revival Recall here!Show Notes01:08 – Beagle Breakout from research facility10:11 – First ever dog to be transported via Med Flight13:38 – Nutraceutical Boom for Pets18:52 – Revival Animal Health Recall20:30 – Dog inbreeding -
The Incredible Dr. Pol: Common Sense, Compassion, and the Future of Veterinary Medicine 06.05.2026 48mVeterinary medicine has evolved rapidly, bringing incredible advancements in technology, diagnostics, and treatment options. Yet, as care becomes more sophisticated, it’s also becoming more expensive, complex, and in many cases, less accessible for everyday pet owners. In this episode, hosts Jordan Tyler and Dr. Stephanie Clark sit down with world-renowned veterinarian Dr. Jan Pol to explore how the profession has changed over his 50+ year career. From hands-on training and common-sense diagnostics to the rise of corporate clinics and increasing costs, Dr. Pol shares candid insights on what it takes to deliver effective, compassionate care in today’s landscape.Helpful Links🐶 Learn more about Dr. Pol Clinical Nutrition, a new line of targeted diets to address weight management, food sensitivities, and gastrointestinal care—no prescription required!📺 Check out “The Incredible Dr. Pol,” a TV show featuring Dr. Pol and his family that aired on National Geographic for 24 seasons!👋 Connect with Dr. Pol and his community on Facebook, Instagram, TikTok, X, and YouTube.📖 Read more from Dr. Pol in “Never Turn Your Back on an Angus Cow: My Life as a Country Vet.”Show Notes00:00 – Inside the Episode02:03 – How Dr. Pol Fell in Love with Veterinary Medicine08:04 – How Things Have Changed Over 55+ Years in Practice10:38 – The Far-Reaching Impact of “The Incredible Dr. Pol”15:18 – Corporate Clinics, Rising Costs, and Accessibility Challenges19:47 – Common Sense Diagnostics vs. Reliance on Technology24:55 – Affordability, Accessibility, and “Doing No Harm”32:50 – Dr. Pol Clinical Nutrition and Affordable Pet Wellness38:29 – Dr. Pol’s Vision for the Future of Veterinary Medicine42:16 – Classic Cars, Life Lessons, and Looking Far Enough Ahead46:50 – Final Takeaways -
Off-Leash Field Notes from Global Pet Expo 2026 15.04.2026 27mWalk the New Product Showcase at Global Pet Expo 2026 with host Jordan Tyler and special guest David Perez, who has formulated thousands of pet nutrition products throughout his career and isn’t afraid to question what’s actually new versus what’s just good marketing. From bone broth chews and goat milk “ice cream” to protein-packed treats and longevity-focused formulas, this episode takes you booth by booth through one of the pet industry’s most talked-about New Product Showcases. Tune in for candid takes on why true innovation in pet nutrition can be hard to find—even in a sea of new products—and why balance, research, and regulatory clarity still matter more than the latest trend.Helpful Links📰 Get the scoop on what stood out at Global Pet Expo 2026—and what didn’t quite hit the mark.🤠 Read more about the “Wild West” of pet supplements and check out our previous episode about pet supplements and the National Animal Supplement Council (NASC).🐱 Learn more about more sustainable cat litter materials like wheat, corn, walnut shells, tofu, and more!💡 Check out this expert insight from David Perez, which explores how overreliance on outdated marketing claims can actually slow progress toward true innovation in pet nutrition. Show Notes00:00 – Inside the Episode01:22 – First Impressions04:34 – The Protein Trend08:22 – Longevity and Other Trending Functional Claims13:44 – Don’t Forget About Felines! What’s New in Cat Care22:08 – The Natural Spectrum25:24 – Key Takeaways -
Rats to the Rescue? Meet the World’s Smallest, Most Unexpected Heroes 01.04.2026 39mThis conversation will challenge everything you thought you knew about rats. Host Jordan Tyler sits down with Erin Sackett of APOPO and BSM Partners’ own zoological expert, Dr. Jen Parsons, to explore the incredible world of HeroRATs—African giant pouched rats trained to detect landmines, diagnose tuberculosis, combat wildlife trafficking, and even assist in search and rescue missions. Join us as we break down age-old myths about rodents and rats to showcasing how these incredible animals are transforming global health and safety. Helpful Links💣 Learn more about APOPO and its HeroRATs program, including how you can adopt or support a HeroRAT today!🐀 Read more about the African giant pouched rat.🎁 Find out how you can support the HeroRATs program and other APOPO initiatives around the world: https://apopo.org/support-us/ Show Notes00:00 – Inside The Episode00:13 – Pop Culture vs. Reality: Reframing How We Think About Rats08:39 – Why African Giant Pouched Rats Are Uniquely Suited For Being HeroRATs11:54 – The Four Key Roles of HeroRATs14:08 – How Rats Detect Landmines Faster and Safer16:24 – Using Scent Detection to Diagnose Tuberculosis19:39 – Combating Wildlife Trafficking with Scent-Trained Rats22:03 – Search And Rescue: The Future of Disaster Response24:20 – Training to Become a HeroRAT29:17 – The Full Pension Package31:59 – The Human Element33:49 – How to Support APOPO and the HeroRATs Program37:35 – Final Thoughts: Rethinking Rats and Their Role in Our World -
Breaking the ‘Byproduct’ Bias: Rethinking Rendered Ingredients in Pet Food 18.03.2026 28mFear-based marketing and misinformation have cast rendered ingredients in a negative light in the eyes of many pet parents. But what if we told you this ingredient class is one of the most sustainable and reliable ones we have for pet food? Join Dr. Stephanie Clark and Jordan Tyler and a handful of industry experts as they break down common myths and reframe rendering as a practical, eco-friendly solution. From debunking misconceptions about byproducts to uncovering the environmental impact of reducing food waste, this conversation challenges listeners to rethink what quality really means when it comes to pet food.Helpful Links🔍 Find more pet food ingredient insights inside IFEEDER’s March 2025 Pet Food Report: https://www.ifeeder.org/research/pet-food-report/ 🆙 Check out our previous podcast episode to learn more about the big, beautiful world of upcycled pet food ingredients: https://bsmpartners.net/insights/podcast-the-rise-of-upcycled-ingredients-in-pet-food/ Read more about sustainable rendered and upcycled ingredients in pet food: 🚮 From Landfill to Lifeline: How Upcycled Ingredients are Reshaping Sustainability In Pet Nutrition🗑️ How Pet Food Keeps Millions of Tons of Food Waste Out of Landfills⚖️ The Wasted Food Scale: Enlightening or Depressing?🫀 Navigating Sustainability in Pet Food: Trends, Transparency, and the Offal Truth Learn more about other common pet nutrition misassumptions:📖 The Eggcorn Effect: How Marketing Misinterpretations Lead Pet Owners Astray🎧 (Podcast) Out of the Doghouse: The Truth About Pet Food’s Most-Hated Ingredients🎧 (Podcast) Is Recyclable Pet Food Packaging a Lie? Unraveling the Pet Industry’s Plastic Waste ProblemShow Notes00:00 – Inside the Episode01:41 – What Is Rendering, Really?04:09 – Why Rendering Is Closer to Your Daily Life Than You Think10:25 – Cultural Preferences and Why We Don’t Eat Certain Animal Parts13:25 – Environmental Benefits: Reducing Waste and Emissions17:27 – How Misinformation Shaped Consumer Perception18:32 – Marketing Myths and the “Byproduct” Stigma22:55 – The Truth About “Human-Grade” vs Rendered Ingredients25:48 – Today’s Key Takeaways -
Wrangling the Wild West of Pet Supplements 04.03.2026 46mThe pet supplement aisle can feel overwhelming. Joint chews, calming treats, immune boosters—every product promises better health for our pets. But how do you know which ones are legitimate? Join Dr. Stephanie Clark and Jordan Tyler as they take a closer look at the booming pet supplement industry and the role of the National Animal Supplement Council (NASC) Seal in helping bring structure and accountability to this complex market. Learn why supplements aren’t regulated like drugs, how misleading claims sometimes slip through the cracks, and why scientific research plays such an important role in responsible product formulation.Helpful Links 🐾 Find out more about the National Animal Supplement Council (NASC): https://www.nasc.cc/, and browse NASC-certified pet supplement companies here: https://www.nasc.cc/members/.ℹ️ Learn more about the brands featured on today's episode:Pet Ag: https://petag.com/ Zesty Paws: https://zestypaws.com/ Pet Honesty: https://www.pethonesty.com/ InClover: https://inclover.com/ 👀 Continue reading about the nuances of pet supplement formulation and regulation from BSM Partners’ expert team of formulators: Crowded Labels, Compromised Doses: A Look at Pet Supplement DesignPet Supplements: When Science, Cost, and Chews CollideShow Notes00:13 – Inside the Episode02:28 – Why is Everyone Obsessed with Supplements?04:40 – Trust as Currency08:10 – How Pet Supplements Are Actually Regulated11:44 – What’s in a Claim? Nutritional Supplements vs Drugs14:16 – Buyer Beware: “Pixie Dust” Ingredients 15:28 – Reasons a Pet Would Need a Supplement19:26 – Meet the NASC26:16 – Why Isn’t There More Research on Pet Supplements?32:06 – Expert Advice for Pet Parents35:12 – Red Flags to Watch For on Supplement Labels40:26 – The Future of Pet Supplementation43:40 – Today’s Key Takeaways -
The Incredible Philosophy Behind Dr. Pol’s Pet Care Approach 18.02.2026 46mWhen the cameras stop rolling, what remains? For the Pol family, the end of “The Incredible Dr. Pol” was a finale, but it was also a beginning. In this episode, hosts Dr. Stephanie Clark and Jordan Tyler sit down with Charles Pol, Dr. Pol’s son and executive producer, and longtime producer Mike Stankevich to explore how the show became the foundation for Docson Brands and the development of Incredi-Pol pet foods. Recorded live from the SUPERZOO 2025 show floor, this candid conversation reveals the philosophy that has always guided Dr. Pol’s work: affordable, accessible, common-sense care for animals and the people who love them.Helpful Links📺 Explore every season of “The Incredible Dr. Pol” here: https://www.disneyplus.com/browse/entity-659aa216-5a05-4c41-b96b-d4f6ef3e5350🐶 Learn more about Docson Brands and their portfolio of animal food and care products: https://thedrpol.com/incredi-pol-products/📞 Learn more about Dr. Pol’s veterinary triage service, Dr. Pol CARE: https://thedrpol.com/dr-pol-care/?srsltid=AfmBOoprCOgdzz9e9-LLlfV4uQ5v_FCMWUZ_5z8Zh2RkDAKTT5kTIex5⚕️ Read more from Mars Veterinary Health’s report, “Tackling the Veterinary Professional Shortage:” https://marsveterinary.com/tackling-the-veterinary-professional-shortage/👀 …then, check out the American Veterinary Medical Association’s (AVMA) clap-back: https://www.avma.org/news/no-dire-shortage-veterinarians-anticipated-coming-years🐎 More on rural veterinary shortages persisting today: https://www.avma.org/news/usda-announces-plan-address-rural-federal-veterinary-shortages📈 Get the AVMA’s perspective on rising veterinary costs: https://www.avma.org/blog/avma-shares-insights-rising-veterinary-costs🔍 Read the “State of the Veterinary Care Industry” from PetSmart Charities & Gallup: https://www.gallup.com/analytics/659123/gallup-petsmart-charities.aspx🎧 Hear more about the emotional, financial, and systemic challenges facing veterinary professionals today, including unmatched levels of burnout.Show Notes00:00 – Inside the Episode01:49 – Meet Charles Pol and Mike Stankevich03:05 – Behind the Scenes of “The Incredible Dr. Pol”08:15 – Understanding Dr. Pol’s Ethos17:17 – Coping with Rising Pet Care Prices19:36 – Dr. Pol CARE and the State of Veterinary Medicine27:12 – Rethinking Veterinary Education & Practice30:06 – An Emergency Vet’s Perspective37:02 – Balancing Care with Compassion, For Vets and Pets42:25 – Loving Animals Brings Us Together44:07 – Today’s Key Takeaways -
Love, Lust, and Lunch: Valentine’s Day in the Animal Kingdom 13.02.2026 26mIn this Valentine’s Day special, hosts Dr. Stephanie Clark and Jordan Tyler dive into the wildest, weirdest, and most unexpectedly heartwarming mating rituals in the animal kingdom. From anglerfish that fuse to their partners and octopuses that take “all in” a little too literally to cannibalistic courtships, pebble-gifting penguins, and ride-or-die prairie voles, this episode proves that love in nature runs the full spectrum of swoon-worthy to downright savage. Equal parts biology lesson and comedy hour, it’s a reminder that while romance may look different across species, devotion (and drama) is universal. Stick around for a sweet surprise at the end!Helpful Links🪳 Learn how you can participate in San Antonio Zoo’s Cry Me A Cockroach Fundraiser: https://sazoo.org/crymeacockroach/ 💡 Read more about the strange mating habits of: 🐟 Anglerfish 🐙 Octopi🙏 Praying mantises🕸️ Nursery web spiders🐡 Pufferfish🐭 Prairie voles🐧 Gentoo penguins💘 If you’re looking for something to do with your pet this weekend, check out our homemade holiday treat recipes! https://bsmpartners.net/insights/a-holiday-gift-from-bsm-pet-safe-recipes-to-make-spirits-bright/ Show Notes00:12 – Inside the Episode01:00 – Cry Me a Cockroach04:23 – Anglerfish: The Ultimate Stage-Five Clinger06:31 – Love That Costs an Arm (or a Leg)08:44 – The Argonaut Octopus: Detachable Devotion11:01 – Praying Mantises Killer First Dates13:13 – Gifting with Nursery Web Spiders15:38 – White-Spotted Puffer Fish Builds Sandcastles for Love17:32 – Prairie Voles: Monogamy Done Right19:18 – Pebble Proposals & Loyalty with Gentoo Penguins24:19 – Key Takeaways25:07 – An Original Valentine’s Finale -
Brushing Up: Why Pet Dental Health Matters More Than You Think 04.02.2026 41mThis National Pet Dental Health Month, we’re sinking our teeth into one of the most overlooked areas of pet wellness: oral health. Hosts Dr. Stephanie Clark and Jordan Tyler are joined by a veterinary dentist and several pet dental health innovators to explore why dental disease goes far beyond doggy breath, breaking down how plaque, tartar, and inflammation can impact the heart, kidneys, and overall health of pets. Learn why toothbrushing is the gold standard, what dental chews and additives can realistically achieve, and how pet parents can build effective routines without aiming for perfection. From myth-busting to practical tips, this episode offers a clear, science-backed look at how small daily habits can protect pets for the long haul.Helpful Links🦷 Check out this list of pet dental health products that carry the VOHC Seal: https://vohc.org/accepted-products/ ⚕️ Learn more about pet dental health from the American Veterinary Medical Association (AVMA): https://www.avma.org/resources-tools/pet-owners/petcare/pet-dental-care 🪥 Find even more resources on pet dentistry from Dr. Amy “Toothy” Thomson: https://www.toothythomson.ca/ 💡 Open wide for supporting insights from our veterinary experts, Dr. Bradley Quest and Dr. Katy Miller: Beyond Bad Breath: Why Oral Hygiene Is Vital for PetsBeyond Brushing: How Microbiome Science is Reshaping Oral Care for Dogs and Cats🔬 Read more about clinical studies from Yummy Combs (Pet’s Best Life) and WHIMZEES (Wellness Pet Company): Yummy Combs 🐝 https://petsbestlife.com/abstract-evaluation-of-efficacy-of-reduction-of-calculus-plaque-gingivitis-and-malodor-of-a-daily-honeycomb-shaped-dental-chew-in-dogs/ WHIMZEES 🦔 https://www.dvh.com.au/wp-content/uploads/2021/09/WHIMZEES_VOHC.pdf Show Notes00:00 – Inside the Episode 03:35 – A Whole-Body Health Issue 06:26 – Why Pet Dental Health Matters 10:30 – The Gold Standard: Toothbrushing 15:23 – Beyond Brushing: The Scoop on Dental Chews 26:02 – Don’t Put All Your Plaque in One Basket29:05 – The VOHC Seal 33:42 – Pet Dental Health Myth-Busting 39:00 – Today’s Key Takeaways 40:23 – This Month’s Challenge! -
Luxury, Love, and the Economic Bubbles of Pet Care 21.01.2026 48mIn this episode of Barking Mad, hosts Dr. Stephanie Clark and Jordan Tyler sit down with consumer strategy expert Michael Johnson to unpack the rise of luxury pet products and the humanization of pets through the lens of economics, guilt, and lifestyle signaling. From diamond-studded collars to ultra-premium pet foods, this conversation challenges the assumption that higher prices always equal better care, explores how affordable options are increasingly stigmatized, and asks a critical question facing the industry today: what happens when “doing right by your pet” starts to feel financially out of reach?Helpful Links💎 Check out Posh Puppy's Jeune Tulipe diamond dog collar: https://www.poshpuppyboutique.com/collections/collars/products/la-jeune-tulipe-diamond-dog-pet-collar-exclusive-to-posh-puppy-boutique 💰 And these other luxurious products for dogs: https://www.lordsandlabradors.co.uk/blogs/journal/the-world-s-most-expensive-luxury-gifts-for-pets?srsltid=AfmBOoroy7at5EVFBfQRYwNMb-bDZpkefEIjZczvozKf8UeNcHSQZ8DB 🤔 Is the humanization of pets truly in their best interest? Michael Johnson asks and answers the hard questions in this article: https://www.petfoodprocessing.net/articles/18800-pets-or-people-the-impact-of-humanizing-pets 📰 Read more about "Petflation: How soaring pet food prices are straining households" (CBS News): https://www.cbsnews.com/atlanta/news/petflation-how-soaring-pet-food-prices-are-straining-households/ Show Notes00:00 – Inside the Episode01:30 – Now Entering: The Lap of Luxury03:30 – Judgement, Jealousy, and Perspective10:30 – Don’t Burst My Economic Bubble!15:30 – Humanization, Guilt, and Pets as People18:30 – Premiumization vs Accessibility22:30 – Can Quality Pet Nutrition Also Be Affordable? 31:30 – Parallels to (Human) Parenting39:30 – Are We Pricing People Out of Pet Ownership43:30 – Today’s Key Takeaways -
Paws for Reflection: Lessons from 2025 and What We’re Unleashing Next 07.01.2026 36mAs we forge full speed ahead into 2026, the Barking Mad team takes a moment to reflect on the conversations that shaped 2025 and what they revealed about pets, pet ownership, and the industry at large. From standout episodes and unexpected lessons to topics that challenged assumptions and sparked deeper curiosity, this mini episode looks back on what resonated most with listeners and why it mattered. Then, hosts Jordan Tyler and Dr. Stephanie Clark look ahead to 2026, sharing what’s next for the podcast, how the show is evolving, and where they plan to take future conversations. Expect thoughtful takeaways, a few honest laughs, and a clear-eyed look at what’s coming in hot!Helpful LinksCheck out our top five episodes from 2025!🎟️ Beyond the Brands: Your Backstage Pass to SUPERZOO 2025🔮 The Billion-Dollar Deception of DCM: Inside KetoNatural’s Class Action Lawsuit🪰 Bug Appétit: From Ick to Innovation on Insect-Based Pet Food💕 Looking for Love: Swiping Right on Sustainable Cat Litter♻️ Is Recyclable Pet Food Packaging A Lie? Unraveling The Pet Industry’s Plastic Waste ProblemSubscribe to Barking Mad on Spotify, Apple Podcasts, Amazon Music, iHeart Radio, or wherever you listen to podcasts. 🎧And don’t forget to follow us on TikTok, Instagram, and YouTube to keep up with our hot takes, spicy soundbites, and no-nonsense commentary on all things pet care! 🎙️👏Show Notes 00:00 – Inside the Episode02:35 – Revisiting Our Top Episodes of 202517:00 – Jordan and Dr. Steph’s Favorite Fun Facts21:36 – We’re Open to Suggestions!26:30 – Get Ready for Rufus32:36 – What Else to Expect in 202633:30 – Key Takeaways and Stay Tuned!34:18 – Very Serious Bloopers -
Have Yourself a Barking Mad Holiday! 24.12.2025 50mThe holidays are here, and Barking Mad is leaning all the way into the cozy chaos. In this special seasonal episode, we explore the weird, wonderful, and unexpectedly fascinating ways animals show up in holiday traditions around the world, from reindeer with surprisingly complex biology to the ominous legend of Iceland’s Yule Cat, and plenty of pet-parent realities in between. Join us as we unpack curious animal facts, folklore, and festive science, and share more than a few laughs about what the holidays really look like when pets are involved. Wishing you and yours a very Barking Mad holiday!Helpful Links👁️ Learn more about the magical color-changing eyes of reindeer: https://www.nhm.ac.uk/discover/colour-in-collection-reindeer-eye.html 🦛 Hear more about Gayla Peevey’s hippo-fueled success here: https://www.youtube.com/watch?v=REd9wHlF_oQ 🐱 Read more about the Icelandic Yule Cat, or Jólakötturinn: https://www.npr.org/2023/12/23/1221454825/youve-heard-of-santa-maybe-even-krampus-but-what-about-the-child-eating-yule-cat 👹 Learn more about Krampus, “the original bad Santa:” https://www.history.com/articles/krampus-christmas-legend-origin 🐶 Read more about dogs’ double coats and how, ironically, they help keep them warm in the winter and cool in the summer: https://www.akc.org/expert-advice/dog-breeds/double-coated-dog-breeds/ 🎁 Check out BSM Partners’ Holiday Pet Gift Guide! https://bsmpartners.net/insights/the-bsm-partners-holiday-pet-gift-guide-innovations-insights-and-must-haves/Show Notes 00:00 – Inside the Episode00:14 – Holiday Greetings from Jordan & Dr. Steph01:18 – Cozy Fires, Family Traditions, and Pet Gift Rituals05:42 – Reindeer Are Cool!08:53 – Color-Changing Eyes and the Science Behind Rudolph’s Nose13:11 – Winter Survival Strategies Across the Animal Kingdom15:51 – Double-Coated Dogs: Warm in Winter, Cool in Summer20:31 – The 12 Days of Christmas: Why Birds?27:29 – A Hippopotamus? For Christmas?!33:50 – Beware the Icelandic Yule Cat37:50 – Cats & Christmas Trees: A Holiday Classic42:50 – “Hygge” and The Science Behind Coziness48:50 – Wrapping Up a Very Barking Mad Holiday -
Candid Conversations from the SUPERZOO Show Floor: Cutting Through the Noise with Disruptor Clayton Payne 10.12.2025 27mLive from the SUPERZOO 2025 show floor, we sit down with Clayton Payne, the unapologetic disruptor behind one of the world’s most downloaded pet industry podcasts, Pet Business Disruptors. Join us as we unravel what real innovation looks like in today’s pet care landscape, explore why staying close to everyday pet owners matters more than any trend report, and share how pet owners can spot products that genuinely solve problems for you and your pets. Whether you’re overwhelmed by labels, confused by claims, or simply want to make smarter choices for your pets, this episode delivers clarity, personality, and a refreshing dose of real talk.Helpful LinksTune in to the Pet Business Disruptors podcast here! 🎧 https://podcasts.apple.com/gb/podcast/pet-business-disruptors/id1759599442Hear more candid conversations from the SUPERZOO 2025 show floor:🎟️ Beyond the Brands: Your Backstage Pass to SUPERZOO 2025🐶 Candid Conversations from the SUPERZOO Show Floor: Real Talk with Daniel Schulof🏬 Candid Conversations from the SUPERZOO Show Floor: Celebrating Neighborhood Pet Store Day!💡 Small Brands, Big Impact: Emerging Brands & Innovations from SUPERZOO 2025📸 Corgis Gone Viral: Meet Dash & Lili, the Internet’s Favorite Dog DuoShow Notes00:00 – Inside the Episode01:12 – Introducing Clayton Payne and Pet Business Disruptors05:30 – How and Why Small Brands Pivot Faster Than Industry Giants09:07 – A Brief History of Pet Food Trends11:54 – The Influence of Social Media on Innovation16:47 – Why Brands Lose Consumers via Claim Overload21:37 – United Kingdom vs United States on Pet Industry Innovation24:02 – Meet Clayton’s Five (Yes, Five!) Dogs25:33 – Today’s Key Takeaways
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