The SEO Insider: Law Firm Digital Marketing and Beyond

Episodes

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  The SEO Insider | Managing Reputation and Privacy in Legal Marketing with Rich Ruddie 19.08.2026 23m

  Seth Price sits down with Rich Ruddie to trace his path from the murky early days of online reputation management to the fast-moving world of privacy compliance. A candid conversation about reverse SEO, weaponized privacy statutes, cookie consent, and the questions every law firm should be asking about how its website tracks visitors.
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  The SEO Insider | Integrating a Global Workforce Strategy 13.05.2026 38m

  Seth Price sits down with Raquel Gomes from Staffy to explore how law firms can leverage the global marketplace. Raquel breaks down why the biggest hiring mistakes happen during the "desperation" phase and why defining roles at the task level is critical for success. They discuss the "rule of three" in hiring, the power of Cultural Index assessments, and how to build an onboarding process that makes remote team members feel truly integrated. Is your firm struggling to scale with offshore staf...
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  The SEO Insider | Building an Unstoppable Local Brand with Michael Ponce 19.02.2026 20m

  Seth Price welcomes Michael Ponce, Managing Partner of Nashville’s Ponce Law, to discuss the power of community marketing. Faced with a rapid influx of national firms, Michael pivoted to a "boots on the ground" approach to create a defensive moat that digital-only competitors can’t match. The hosts dive into the logistics of effective outreach, including the Outstanding Teacher Contest and fire alarm installations with the Red Cross. Michael reveals how he uses cardboard cutouts to maintain a...
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  The SEO Insider | AI for Prime Time and the Future of Legal Creative 11.11.2025 25m

  Seth Price welcomes Jeremy Corray of Coolfire Studios to discuss the immediate impact of AI video on legal advertising. AI is allowing attorneys to run commercials with customized creative based on the audience (daytime vs. primetime) and respond rapidly to events like sports seasons or major catastrophes. Jeremy shares examples of how firms like Onder Law are using AI for highly personalized, humorous spots, reinforcing that this technology acts as "stock footage on steroids". The hosts deba...
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  The SEO Insider | Marketing in the Age of AI with Neil Patel 29.04.2025 27m

  In this value-packed episode, Seth Price welcomes Neil Patel—one of the most influential names in digital marketing—for an insightful conversation on the state and future of SEO, content creation, and omnichannel strategies. Neil shares the lessons learned over his 20+ year journey in digital marketing, including what types of content attract ideal clients and why traditional SEO strategies must evolve to remain effective. They dive into the rising costs of Google Ads, the power of being fea...
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  The SEO Insider | Legal Marketing Mastery with Mark Benhard 16.04.2025 15m

  On this episode, Seth Price sits down with Mark Benhard, the Chief Marketing Officer of Levin Papantonio, one of the most prominent mass tort law firms in the country. Mark shares insights into his transition from Fortune 500 companies to the legal industry, the marketing strategies that have helped Levin Papantonio stand out, and the challenges of managing a high-profile firm's brand. Tune in for a deep dive into legal marketing, digital strategies, and what it takes to build a strong firm p...
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  The SEO Insider | Scaling Reviews for Law Firms with Shaun & Krystal Burroughs 01.04.2025 31m

  In this episode of SEO Insider, host Seth Price, founder of BluShark Digital, welcomes Shaun, and Krystal Burroughs, founders of a legal-focused review management software company, to explore the evolving world of online reviews for law firms. As client feedback becomes a key driver of SEO and business growth, law firms must balance automation, human engagement, and platform strategy to build a strong online reputation. Seth, Shaun , and Krystal discuss: How automation and human touchpoints w...
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  The SEO Insider | How Law Firms Can Successfully Integrate AI with Jordan Turk 25.03.2025 26m

  In this episode of SEO Insider, host Seth Price, founder of BluShark Digital, sits down with Jordan Turk, Director of Attorney Education at Smokeball, to discuss the practicalities of AI adoption in law firms. As AI continues to evolve, many firms are struggling to determine how to integrate it into their workflows effectively. Seth and Jordan explore: The common resistance law firms face when implementing AI.How AI tools like Smokeball’s Archie can assist with drafting emails and automating...
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  The SEO Insider | Bridging the Gap: Agencies and Law Firms with Angel Reyes 18.03.2025 37m

  On this episode of SEO Insider, Seth Price talks with Angel Reyes, a leading personal injury attorney and law firm owner, about the strategies behind growing a high-volume legal practice. They discuss how Reyes built a firm of over 500 employees, the impact of digital marketing, and the role of automation in scaling operations. Angel also shares insights on client acquisition and team management and why staying focused on core practice areas is key to long-term success. Tune in for expert i...
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  The SEO Insider | The Role of a Fractional CMO in Law Firm Marketing with Ron Latz 11.03.2025 17m

  In this episode of SEO Insider, host Seth Price, founder of BluShark Digital, sits down with Ron Latz, an experienced legal marketing professional and fractional CMO, to discuss the evolving landscape of law firm marketing. With over 15 years in the industry, Ron has worked with major legal marketing agencies, including Thomson Reuters Fine Law and Mockingbird Marketing, and now helps law firms optimize their marketing strategies as a fractional CMO. Seth and Ron explore the increasing need f...
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  The SEO Insider | Revolutionizing Legal Lead Qualification with Daniel Steinberg 04.03.2025 23m

  In this episode of the SEO Insider, Seth Price welcomes Daniel Steinberg, Founder and CEO of Lawbrokr, to explore the evolving landscape of lead qualification and client engagement for law firms. Daniel discusses how Lawbrokr enhances client conversion through interactive workflows, creating a more dynamic alternative to traditional chatbots and static contact forms. Daniel shares insights on why the legal industry must adapt to consumer expectations shaped by e-commerce experiences an...
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  The SEO Insider | | Mastering Legal Marketing with Jeff Hughes 25.02.2025 42m

  In this episode of SEO Insider, Seth Price sits down with Jeff Hughes from Sterling Lawyers, LLC to discuss how he successfully built and scaled his law firm. Seth and Jeff dive into the complexities of fixed-fee pricing, its impact on client experience, and how it has transformed their approach to managing cases efficiently. They also discuss the role of international staffing in streamlining legal operations and improving cost efficiency. Jeff also shares insights into the challenges and su...
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  The SEO Insider | The Future of Digital Marketing with Brett Tabke 22.10.2024 15m

  In this episode of SEO Insider, Seth Price, founder of BluShark Digital, sits down with Brett Tabke, founder of PubCon, to discuss the dynamic changes in the SEO world. Besides highlighting PubCon, which just passed, they reflect on key insights about AI’s growing impact on search, Google’s evolving strategies, and the future of digital marketing. Brett shares expert thoughts on the current AI landscape, content marketing, and what to expect from platforms like Google and OpenAI moving forwar...
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  The SEO Insider | SEO Secrets & AI Innovations with Thomas Rudy 24.09.2024 37m

  In this episode of The SEO Insider, host Seth Price welcomes his friend Thomas Rudy on the show to discuss the evolving world of digital marketing and SEO. Thomas shares his insights on the changing SEO landscape, where experimentation is now more crucial than ever. The duo dives into strategies that worked a decade ago, how SEO has shifted, and the impact of AI on current digital trends. Thomas also highlights how businesses are becoming more secretive with their tactics as competition grows...
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  The Great Google Reveal: Inside the Leak with Rand Fishkin 09.07.2024 36m

  Join Seth Price and Rand Fishkin, co-founder of Moz and now SparkToro, in this episode of the SEO Insider as they delve into the leak that revealed Google’s ranking factors. Discover what the exposure of Google's secret search documents means for the future of SEO and digital marketing. Rand unpacks the biggest takeaways from the leak and discusses how these insights could reshape SEO strategies. Don't miss this eye-opening discussion on the intricacies of Google's algorithms and the strategi...
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  Seth & Joy Hawkins: Mastering Link Building & Local Strategies 14.05.2024 31m

  In this episode of the SEO Insider, Joy Hawkins gives an inside look into all things SEO. Whether you're a seasoned professional or new to the digital marketing realm, tune in to gain insights and strategies that can transform your approach to SEO. Also, don't miss out on learning from the best in the business at Local U. Joy highlights their upcoming events in Detroit in June and New York in September. Tickets to Local U are only $300, compared to the usual $900! Links Mentioned: Local U
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  In Depth on SEO Strategies with Special Guest Gyi Tsakalakis 30.04.2024 34m

  On this episode of the SEO insider, Gyi Tsakalakis joins Seth in discussing various aspects of local search and SEO strategies. Seth and Gyi discuss legal SEO, with Gyi recounting an instance where they deliberately triggered a manual action by Google after they built a test site with unnatural links. They also touch on best practices in link building, from risky practices like buying links from spammy domains to more benign methods like sponsoring local community events. The pair discuss th...
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  Seth & Colan Nielsen: Unveiling Local Search Secrets and SEO Tips 16.04.2024 32m

  In this video, Colan advises listeners that when it comes to SEO, “there's relevance, distance, and prominence. And I think as a strategist, at the end of the day, everything you do, really has to align with one of those three buckets.” Colan provides detailed and relevant advice for law firms looking to grow, suggesting the Jepto tool to help optimize your businesses’ service areas. Seth and Colan also discuss Local U, which is a local search educational seminar that Sterling Sky runs, encou...
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  Seth & Luis Scott: Scaling Law Firms & Strategies for Growth 21.02.2024 32m

  Join Seth Price and Luis Scott, Founder of the 8 Figure Firm, as the pair take a deep dive into scaling your law firm. The episode answers top-of-mind questions as law firm owners look to build their practice, including: What are the biggest obstacles law firms face when trying to scale to the next level? What are the costs and benefits of a virtual, hybrid, versus an in-person office? What should lawyers STOP doing that is causing damage to their firm’s potential growth?&nb...
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  Seth, Glen Lerner, and Gabriel Stiritz: Lawyer Referrals Made Easy 15.12.2023 23m

  Seth Price is joined by Glen Lerner of the renowned Lerner and Rowe law firm, as well as Gabriel Stiritz, CEO of Lexamica, a lawyer referral management platform that the two have partnered to bring to market. The platform is designed to help law firms both big and small as they send out and receive referrals. Instead of sending a referral to a firm and never hearing whether a case was settled or receiving a referral fee due to a lack of transparency, Lexamica is built so that law firms can tr...