LinkedIn for Entrepreneurs
Julia Zatta | LinkedIn Strategist & Ghostwriter
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LinkedIn marketing strategies for service-based business owners who want to build their personal brand, sign new clients, and book speaking engagements. Host Julia Zatta, a LinkedIn ghostwriter for founders and entrepreneurs, answers questions about what to post, how to attract the right clients, posting frequency, content ideas, and what works on LinkedIn currently.
Episodes
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55. Take the LinkedIn Content Style Quiz and Guide 30.06.2026 7mDiscover the five LinkedIn content personalities and identify which one best matches the way you naturally communicate. You'll learn your strengths, your biggest blind spot, and one simple challenge to help you create more varied, engaging content.You'll also see how understanding your content style makes repurposing easier, helping you turn one idea into multiple posts instead of constantly chasing new content ideas.Take the free LinkedIn Content Style Quiz to discover your personality: https://juliazatta-dev.github.io/linkedin-content-style-quiz/Then join the Pick & Mix Sale and grab my LinkedIn Content Repurposing Blueprint to learn how to turn one idea into weeks of content: https://collaborationclubhouse.newzenler.com/1-pick-mix-join-2026/Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZattaSign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideasJoin the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint
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54: LinkedIn Coaching Session: Positioning a Workplace Wellness Business 23.06.2026 20mWhat do you do when you're great at what you do... but you're not sure how to talk about it on LinkedIn?In this special coaching episode, I sit down with listener Anir, a biologist, yoga teacher, and somatic movement practitioner who wants to use LinkedIn to connect with organisations and bring workplace wellness programs to their teams.In this episode, you'll learn:• Why your LinkedIn profile should come before your content• How to position a service that people may not be familiar with• The difference between speaking to your clients and speaking to the people who hire you• How to identify the right audience on LinkedIn• Simple ways to research your target market before creating contentInterested in being coached on a future episode?Send me a message and tell me what you're struggling with: https://www.speakpipe.com/JuliaZattaConnect with Julia on LinkedIn:https://www.linkedin.com/in/julia-zatta/Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZattaSign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideasJoin the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint
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53: From Likes to Leads: Turn followers into email subscribers 16.06.2026 8mAre you posting consistently on social media but struggling to turn followers into leads?In this episode, I share a simple way to connect your content to your email marketing so your posts do more than generate likes and engagement. You'll learn how to think about content as part of a client journey, create stronger calls to action, and guide followers from social media onto your email list.I also share insights from my own email analytics and explain how those insights help me create content that attracts subscribers and nurtures them into clients.If you're ready to stop posting random content and start building a simple funnel that turns followers into subscribers, you won't wanna miss my upcoming training: From Likes to Leads. You'll get early access and exclusive early-bird pricing when registration opens.Join the From Likes to Leads Masterclass waitlist: https://juliazatta.myflodesk.com/likes-to-leads-waitlistSubmit a question for a future show: https://www.speakpipe.com/JuliaZattaGot a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZattaSign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideasJoin the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint
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52. Self-Publishing for Entrepreneurs: Where to Start with Lynn Smargis 09.06.2026 20mIn this episode of LinkedIn for Entrepreneurs, I’m joined by author, ghostwriter, and self-publishing expert Lynn "Elikqitie" Smargis to talk about why writing a book can completely change how people see your authority online.We cover the biggest differences between self-publishing, hybrid publishing, and traditional publishing, plus the mistakes most first-time authors make before they even start writing. Lynn also shares why niching down matters, how to structure your book with a clear outline, and the publishing horror stories every entrepreneur should know before signing a contract.If you’ve ever thought about writing a book to support your personal brand, credibility, or business growth, this episode will save you a lot of time, stress, and confusion.Join Lynn's Skool Community - Publishing for LeadersListen to - Self-Publishing for ProfessionalsFollow Lynn Smargis on LinkedInGot a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZattaSign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideasJoin the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint
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51. Yoga, Wellness & LinkedIn: Where to Start 02.06.2026 9mThinking about using LinkedIn to attract clients, but not sure where to start?In this listener Q&A episode, Julia answers a question from a yoga and somatic educator who wants to attract both individual students and corporate wellness clients.Before you create a single post, there's one important question to answer: are your ideal clients actually on LinkedIn?In this episode, you'll learn:• How to determine whether LinkedIn is the right platform for your audience• The difference between marketing to individuals (B2C) and organizations (B2B)• How to research potential clients before creating content• Why your LinkedIn profile matters before you start networking• How Sales Navigator can help you find decision-makers inside companiesResources mentioned in this episode:16 LinkedIn Post Ideas (free download)Linkedin Profile GlowupPower hour consultationGot a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZattaSign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideasJoin the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint
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50: Five easy ways to repurpose your content on LinkedIn.mp3 26.05.2026 9mEver feel trapped on a content treadmill? You aren't alone. Last week, a client was completely relieved when we turned one email into two high-performing pieces with zero extra effort.The truth is, your audience only sees about 1% to 10% of what you post. Stop starting from scratch and learn how to get more mileage out of your ideas.In this episode, we cover how to repurpose the content you have already created into engaging LinkedIn posts that save you loads of time and keep your content calendar topped up.Connect with Julia:Work With Me: Ready to hand over your content? Book a discovery callDIY Strategy: Grab the LinkedIn Content Repurposing Blueprint.Love the show? Leave a 5-star review on Apple Podcasts! ⭐⭐⭐⭐⭐Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZattaSign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideasJoin the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint
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49. How to build a LinkedIn network full of the right people 19.05.2026 13mYou can post consistently and still struggle to attract clients on LinkedIn.In this episode, I break down one of the biggest mistakes I see business owners make: building content for the wrong network.You’ll learn how to:Use LinkedIn analytics to understand your audienceBuild a network that supports your business goalsFind and connect with the right peopleTurn LinkedIn into a relationship-building platform instead of a content-dumping groundPlus, I share practical networking tips you can start using this week.Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZattaSign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideasJoin the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint
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48. Why your LinkedIn content isn’t converting (And how to fix it) 11.05.2026 11mPosting consistently on LinkedIn but still not attracting clients?In this episode, content expert Julia Zatta explains why weak positioning could be the real issue. Learn how to audit your last 5 LinkedIn posts to understand why your content may not be converting. Then learn how to tweak your hooks so your content immediately tells the right people: “This is for you.”Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZattaSign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideasJoin the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint
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47. How to get more engagement on your Linkedin posts 05.05.2026 9mIf you think more engagement equals more clients on LinkedIn, think again. In this episode, I break down how the feed has changed, why your audience might not be engaging, and what to focus on instead. We’re talking visibility, silent buyers, and how to build real opportunities beyond just posting.Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZattaSign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideasJoin the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint
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46. Five LinkedIn Post Ideas to Build Your Personal Brand 28.04.2026 11mIf you’ve been overthinking your LinkedIn content or struggling to show up consistently, this episode breaks it down into a simple, actionable plan.You’ll learn exactly how to approach a week of LinkedIn content like a ghostwriter, with five strategic post ideas designed to build visibility, spark engagement, and position you as a leader in your space. This episode focuses specifically on your personal profile, where personal branding and connection matter most.If you try any of these post ideas and get stuck, send a message on Instagram or LinkedIn for support.Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZattaSign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideasJoin the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint
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45. How to Know If LinkedIn Is the Right Platform for Your Business 21.04.2026 11mAre you on LinkedIn because your audience is actually there… or because you feel like you should be?In this episode, I break down how to decide whether LinkedIn is the right platform for your business based on your audience, your goals, and your overall content strategy.Using real client examples, I walk you through when LinkedIn makes sense, when it doesn’t, and how different platforms like Instagram and email can work together to support your visibility, lead generation, and brand positioning.If you’re a coach or solo entrepreneur trying to figure out where to focus your content efforts, this episode will help you stop guessing and start building a strategy that actually works.Book a call with me: https://tidycal.com/julia-zatta/clarity-callGot a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZattaSign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideasJoin the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint
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44. Five Essential Mindset Shifts for Building Visibility on LinkedIn 15.04.2026 8mYou know LinkedIn could bring you clients.You want to show up.But when it’s time to post… You freeze.In this episode, you’ll learn 5 mindset shifts I use with my clients to help build their visibility muscle. So you can stop overthinking every word or relying on AI to “fix” your ideas.If LinkedIn feels more intimidating than it should, this will help you reset and start posting with confidence. Want help putting this into practice?Check out my 7-Day LinkedIn Visibility Sprint and write 7 posts with my guidance so you can finally hit publish with confidence.Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZattaSign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideasJoin the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint
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43. Why Your Content Isn’t Bringing You Leads (And What to Fix Instead) 07.04.2026 10mShe came to me for LinkedIn support, but the real issue was that her Instagram wasn’t converting. So we rebuilt her entire content system across Instagram and email. If you’re a coach or solo entrepreneur, this will show you why tips don’t convert, what your audience actually needs to see, and how to create a clear path from content to leads.Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZattaSign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideasJoin the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint
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42. Everything you need to know about the new LinkedIn Algorithm, 365 Brew 24.03.2026 12mJoin the Let's Get Digital Bundle: https://juliaz--catgriffin.thrivecart.com/lets-get-digital-bundle/This week, content strategist Julia breaks down LinkedIn’s new AI-powered algorithm and what it means for your visibility. Learn why topical consistency, profile optimization, and content depth now matter more than ever. Plus, how to avoid outdated tactics hurting your reach, and why now is the time to refresh your LinkedIn profile.Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZattaSign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideasJoin the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint
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41. How I Would Build My Personal Brand on LinkedIn From Scratch: Marketing Tips for Entrepreneurs 17.03.2026 10mAs a LinkedIn strategist and ghostwriter, I share what I’d do if I were starting LinkedIn from scratch, based on how I rebuilt my own presence when I pivoted my business.Spot the gaps in your LinkedIn profile, network, and messaging to attract clients effectively. Why trust me? I specialize in working with coaches and consultants for business growth. This episode guides you through essential steps to create a strong personal brand. If you’re ready to fix your profile and create a clear direction for your content, you can explore working with me below:LinkedIn Profile Makeover: https://juliazatta.mvsite.app/products/offers/view/1190990Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZattaSign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideasJoin the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint
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40. How to Position Yourself as a Thought Leader on LinkedIn 10.03.2026 13mLinkedIn strategist and ghostwriter Julia Zatta breaks down the exact framework she uses to position founders, coaches, and consultants as thought leaders on LinkedIn. If you want to stand out on LinkedIn, this episode will help you rethink how your LinkedIn profile, positioning, and content strategy work together. This episode is perfect for service-based business owners, consultants, and coaches who want to attract clients, collaborators, and opportunities through LinkedIn.Additionally, if you’d like support refining your LinkedIn positioning, profile, and content strategy, you can learn more about Julia’s 1:1 LinkedIn content coaching here: https://juliazatta.mvsite.app/products/courses/view/1191877Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZattaSign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideasJoin the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint
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39. Internal Family Systems for Entrepreneurs: Understanding Self-Sabotage 03.03.2026 25mPsychotherapist and author Emma Redfern joins LinkedIn content expert Julia Zatta to explain Internal Family Systems (IFS) and how it helps entrepreneurs overcome self-sabotage, fear of visibility, and inner conflict. Learn how understanding your “parts” can build emotional resilience, confidence, and self-leadership while growing your business and showing up online.Get Emma Redfern's book here: https://a.co/d/0bH4rNBCGot a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZattaSign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideasJoin the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint
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38. Why Showing Up on LinkedIn Feels So Hard (Especially During a Career Pivot) 18.02.2026 11mAre you an entrepreneur struggling with the fear of posting on LinkedIn? This episode unpacks why visibility can feel challenging, especially during a career pivot. LinkedIn content strategist Julia Zatta shares mindset shifts to:overcome overthinking,build content confidence,and grow your LinkedIn presence to attract new leads and convert them into clients. Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZattaSign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideasJoin the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint
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37: Camera Confidence for Founders: How Video Builds Trust in the Age of AI 10.02.2026 17mI’m joined by Francesca Baccarella, a professional actor turned marketer, to talk about camera confidence for founders. We talk about:why so many people freeze on video,how to calm your nerves on camera,and how to show up without feeling like you’re performing.Francesca shares practical tips to create natural short form video content for business owners. She also shares the importance of using video to build brand trust in the Age of AI.Join her next in person workshop here: https://www.eventbrite.co.uk/e/camera-confidence-for-founders-tickets-1979879296272?aff=oddtdtcreatorFollow Francesca on LinkedIn: https://www.linkedin.com/in/francesca-baccarella/Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZattaSign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideasJoin the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint
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6: Selling in a Trust Recession: Why Being Human Online Matters for Entrepreneurs with Colleen Nichols 03.02.2026 23mIn this episode, I’m joined by attraction marketing expert and best-selling author Colleen Nichols to unpack the trust recession affecting personal brand building. We talk about why performance marketing is failing, how trust is actually built today, and why being human on the internet is essential for entrepreneurs who want sustainable visibility, credibility, and online sales.Connect with Colleen on Instagram: https://www.instagram.com/noshamesalesgame/Get Colleen’s book on Amazon: https://a.co/d/eNkDZARGot a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZattaSign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideasJoin the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint
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