Thriving Practice with Tracy Cherpeski

Episodes

• Still Doing It Yourself? What That's Really Costing Your Practice, EP 266 01.07.2026 17m

  Are you the one still writing every patient email, every social post, every practice announcement? In this solo episode, Tracy asks the question most practice owners don’t want to answer: is that actually your job?
• “I Don’t Want to Burden Them”: The Real Reason Practice Owners Go It Alone – A Special SNACK Episode, EP 265 26.06.2026 12m

  Many practice owners don’t recognize their own isolation until someone names it, and it’s rarely about lacking support at home — it’s reluctance to burden people who already have full plates. This episode also gets into why generic networking falls flat compared to peer-specific community, and why ”I don’t have time” is often about more than the calendar.
• Whoever Answers the Phone Wins: The Hidden Cost of Missed Calls Featuring Erika Sanchez, EP 264 24.06.2026 35m

  Five missed phone calls could be costing your practice $5,000 to $10,000 a month — and most practice owners have no idea it’s happening. In this episode, Tracy talks with Erika Sanchez, CEO of Healthcare Call Center, about the hidden gap between marketing spend and practice growth.
• Is Your Practice a Sellable Asset? Luisa Alberto on Cash Flow, Sustainability, and Building to Exit, EP 263 17.06.2026 39m

  Tracy Cherpeski sits down with Luisa Alberto, CEO of People First Finance, People First Foundations, and Kindredly — three companies built around making self-employment less overwhelming and more sustainable.
• The One-Lever Method: Tracy Cherpeski on Course Correcting Your Practice Without Chaos – A Special SNACK Episode, EP 262 12.06.2026 10m

  Tracy breaks down why drift looks different from burnout, why overcommitment isn’t just about saying yes too much, and what it actually takes to course correct without overcorrecting.
• Market Yourself, Not Your Practice: Ginger Allen on Personal Branding for Physician Growth, EP 261 10.06.2026 44m

  With 12 years of medical marketing experience, Ginger has seen it all — physicians who invest in $100,000 machines before they have a patient base to support them, marketing companies that take the money and disappear, and the slow grind of burnout that sets in when doctors are trying to run a business on top of practicing medicine.
• The Alchemy of Change: What Burnout Is Really Telling You About Your Practice, EP 260 03.06.2026 17m

  What if the hardest season of your practice isn’t a sign that something’s wrong — but proof that something’s changing? In this solo episode, Tracy introduces the Alchemy of Change: a three-stage framework rooted in medieval alchemy (and the surprisingly revealing etymology of the word ”quicksilver”) that explains exactly what’s happening when practice ownership gets brutal. Calcination. Dissolution. Coagulation. Tracy breaks down each stage, why you can’t skip or rush any of them, and why the mess you’re in right now might be the most productive place you’ve ever been.
• From Pajama Charting to Month-Long Vacations: Practice Management Software That Actually Understands Healthcare Featuring Damien Adler, EP 259 27.05.2026 42m

  When the system runs the practice, practitioners can actually leave — and that’s not a fantasy, it’s a design choice. Tracy talks with Damien Adler, co-founder of Zanda Health and former practice owner, about reducing administrative burden, using AI safely in a healthcare context, and building a practice that doesn’t fall apart the moment you step away.
• The Grip Problem: What White-Knuckling Your Practice Is Really Costing You – A Special Snack Episode, EP 258 22.05.2026 9m

  In this SNACK episode, Miranda Dorta turns the mic around and puts Tracy Cherpeski in the interview seat for an unscripted conversation about one of the most persistent patterns in healthcare practice ownership: holding on too tightly.
• Stop Giving Away Your Energy: Phil Johnson on the Real ROI of Emotional Intelligence, EP 257 20.05.2026 42m

  In this episode, Tracy Cherpeski sits down with returning guest Phil Johnson, founder of the Master Business Leadership program, for a direct and data-driven conversation about emotional intelligence and why most high-achieving healthcare professionals have barely scratched the surface of developing it.
• Keep the Main Thing the Main Thing: Dr. Peter Kevorkian on Purpose-Driven Practice and Burnout Prevention, EP 256 13.05.2026 32m

  What happens when the business of healthcare starts to crowd out the heart of it? In this episode, Tracy Cherpeski sits down with Dr. Peter Kevorkian — President of Life Chiropractic College West and a chiropractor with 42 years in private practice — to talk about the one thing that separates thriving practice owners from burnt-out ones: staying connected to your purpose.
• What Med School Never Taught You About Running a Practice—And How to Close the Gap – A Special Snack Episode, EP 255 08.05.2026 9m

  Medical school taught you how to care for patients — it didn’t teach you how to run a practice. In this SNACK episode, Miranda Dorta interviews host Tracy Cherpeski about the business knowledge gap that’s costing independent practice owners, and the practical steps you can take to close it without going back to school.
• The Diagnostic Eye: Reading Your Practice's Recurring Problems, EP 254 06.05.2026 18m

  Drawing on her background in regenerative gardening and her experience coaching independent healthcare practice owners, Tracy introduces the concept of reading practice problems the way a skilled clinician reads recurring symptoms — with diagnostic intelligence, not just a quick fix.
• You May Be the Bottleneck: What a Telehealth Entrepreneur Wants Every Practice Owner to Know Featuring Paulina Riedler, EP 253 29.04.2026 35m

  If you’ve ever said ”I’ll just squeeze it in” — this episode is for you. Paulina Riedler built a multi-state telehealth company by solving a problem no one else would touch, and she’s here to show you exactly where you might be the biggest bottleneck in your own practice.
• The Ick Factor: Why Practice Owners Avoid Fee Conversations — And What It's Costing Them – A Special Snack Episode, EP 252 24.04.2026 12m

  In this SNACK episode, Tracy Cherpeski sits down with Miranda Dorta to cut through that discomfort and get practical about setting your fees. They explore why so many practice owners undercharge, what that pattern has to do with burnout, and what it actually takes to build a fee structure that reflects your value and keeps the lights on.
• If You Don’t Ask, You Don’t Know: A GP’s Case for Making Menopause Care a Practice Priority Featuring Dr. Danielle Hunte, EP 251 22.04.2026 43m

  In this episode, you’ll hear why GPs are uniquely positioned to manage menopause (it’s not a one-system problem), the simple screening tool Dr. Danielle Hunte developed that revealed a silent cohort of symptomatic patients, and her vision for a “practice-in-a-box” digital resource for other providers. You’ll also hear a really honest conversation about sustainability — what it means to build a second revenue stream, protect your time, and keep showing up creatively so the practice doesn’t swallow you whole.
• 18 Years in the Insurance System, Then She Built Something Better: Dr. Samantha Mekrut on DPC and Women’s Midlife Health, EP 250 15.04.2026 41m

  In this episode, Tracy sits down with Dr. Mekrut to unpack the real difference between direct primary care and concierge medicine, what it actually takes to make an affordable membership model work, and why eliminating insurance billing overhead is the key that makes it possible.
• The Real Burnout Prevention Framework for Independent Practice Owners – A Special Snack Episode, EP 249 10.04.2026 10m

  Tracy breaks down why the self-care checklist approach misses the mark, how practice ownership compounds burnout risk in ways that employed providers rarely face, and why real prevention is a structural decision — not just a personal one. She also shares where most practice owners skip the prevention work that costs them the most long-term, and what to do right now if you’re already in the thick of it.
• Fork in the River: Leadership, Loneliness, and What Healthcare Can Learn from the Rise and Fall of Company Towns Featuring Lisa Prior, EP 248 08.04.2026 1h

  What if your practice is one of the last true neighborhoods your patients have access to? In this episode, Tracy Cherpeski sits down with Lisa Prior — leadership and change consultant and author of the forthcoming Rubber Avenue: When Work Was the First Neighborhood — for a conversation that reframes where practitioner burnout really comes from.
• From the Weeds to the Horizon: The Altitude Shift That Sharpens Every Decision and Protects You from Burnout, EP 247 01.04.2026 17m

  In this solo episode, Tracy introduces the Altitude Shift: the skill of moving, on purpose, between zoomed-in execution and zoomed-out vision. It’s the practice that sharpens your decisions, protects you from burnout, and keeps you connected to the reason you built your practice in the first place.