Marketers of the Universe: A digital marketing podcast

Episodes

• How to protect your marketing strategy when search traffic drops 24.06.2026 33m

  A sudden platform shift, such as the rollout of Google’s AI Overviews, threatens to wipe out your search traffic just six months into a carefully planned campaign. Do you scrap everything and start again, or do you hold your nerve? When algorithms change and website traffic drops, the pressure from senior management to abandon your long-term plan can be immense. In this episode of Marketers of the Universe, Brew Digital Content Marketing Manager Tom Inniss puts our usual host, Digital Marketi...
• Stop buying boosts like a lazy marketer 10.06.2026 30m

  With organic reach seemingly on the floor, many B2B marketers are asking the same question: Has social media become a purely pay-to-play battlefield? In this episode of Marketers of the Universe, Haydn Woods Williams sits down with Brew Digital’s Senior Social Media Marketing Manager, Debbie Gacutan-Jardim De Oliveira, to challenge the idea that your social strategy needs a massive ad budget to survive. While it is tempting to simply boost posts to combat declining engagement, Debbie argues t...
• Can B2B social media finally ditch the bots for authentic engagement? 25.02.2026 30m

  In this episode, Debbie Gacutan-Jardim De Oliveira returns from maternity leave to explore how the social media landscape has shifted in her absence. We discuss the pervasive role of AI in content creation and why—despite the efficiency of tools like Gemini and ChatGPT—the "human element" remains your most valuable asset for breaking through the noise. Learn how to treat AI as a creative collaborator rather than a replacement for genuine brand personality, and don't be afraid to experim...
• AIO: Stop chasing clicks and start building authority 11.02.2026 35m

  In this episode of Marketers of the Universe, Tom Inniss is joined by ShinRoo Chao, Senior SEO Manager, and Rich Harper, Head of Digital Marketing at Brew Digital, to dissect the rise of AI Optimisation (AIO). As organic traffic patterns shift and AI-generated answers become the norm, we ask the burning question: Is SEO truly dead, or has it simply graduated to a more sophisticated era of brand authority? What we cover in this episode Defining AIO: We explore whether AI Optimisation is a bran...
• Why your B2B attribution model is probably flawed 28.01.2026 31m

  Marketing attribution is frequently misunderstood. In this episode of Marketers of the Universe, Haydn Woods-Williams and Tom Inniss are joined by Paid Media Manager Michele Raffaelle to discuss the practical realities of tracking B2B customer journeys . While many attribution models are technically flawed due to data limitations and privacy constraints, they are certainly not useless—provided you understand their context . We move past the search for a magical "light switch" moment to look a...
• Advanced LinkedIn strategies for smarter B2B growth 14.01.2026 38m

  If your LinkedIn ads feel expensive, noisy, or just stuck in neutral, you are not alone, and you certainly aren’t doomed! In this episode, we open up the advanced B2B playbook with our own paid media manager, Michele Raffaelle, to demonstrate how patient learning, smart targeting, and creative iteration can turn wasted spend into a qualified pipeline. We start by tackling the single biggest mistake experienced marketers make: judging success too early. Michele breaks down the realistic learni...
• We review our 2025 predictions & map the playbook for 2026 29.12.2025 56m

  Predictions are easy; accountability is hard. We pulled the tapes from last year, graded every call, and distilled what genuinely moved the needle in 2025: short‑form video that actually says something, AI that quietly powers scale instead of writing your brand’s voice, and a search landscape where trust often matters more than rank. We dig into LinkedIn’s vertical video surge and why lo‑fi, native creative outperformed glossy spots when it carried a clear point of view. We unpack AI’s pivot ...
• Nasya Nasseira on humanising B2B ads, budget mistakes, and the power of storytelling 03.09.2025 25m

  In this episode of Marketers of the Universe, we're in the hot seat with Brew Digital's Paid Media Manager, Nasya Nasera. We get to know Nasya, her background in Kuala Lumpur, Malaysia, and her non-linear path into a marketing career that has now spanned five to six years. Nasya shares her experience of moving away from "rigid corporate jargon" and applying more human, B2C-style messaging to B2B campaigns. She explains why it's crucial to remember that the person seeing your ads is always hum...
• The death of B2B personas? Not so fast 20.08.2025 31m

  Following a provocative article from LinkedIn's B2B Institute that declared the "death of personas," the Brew Digital team sits down to debate their true value in modern marketing. Listen in as we explore the fundamental flaws of traditional, assumption-led personas. Our head of digital marketing, Rich Harper, unpacks the notorious "C-level trap" and explains how a narrow focus on executive decision-makers can cause marketing campaigns to miss the mark entirely. But is it time to abandon them...
• Mark Bundle on career paths, CRMs, and the importance of exclusion lists 23.07.2025 32m

  Ever wondered why email marketing refuses to die despite countless predictions of its demise? Mark Bundle, senior email marketing manager with The Adaptavist Group, reveals why email remains the "wise grandpa of marketing". Mark's unlikely journey from aspiring barrister to email marketing expert offers a refreshing perspective on career development. With candid humour, he shares how pivotal mistakes became his greatest teachers – including the memorable time he accidentally bombarded hotel c...
• The 95-5 rule: Rethinking traditional marketing strategies 09.07.2025 32m

  Hello there! In this episode of the Marketers of the Universe, we delve into the 95-5 rule, a fresh marketing approach that prioritises engaging the majority of the market who aren't ready to buy. We explore the significance of building mental availability and creating problem-focused content, and how these strategies can be more effective than traditional marketing techniques. Listen in for practical tips on how to apply these principles, such as conducting a 'Monday morning audit' of your m...
• Why your B2B company should be using Facebook Ads right now 27.06.2025 20m

  Hey, fellow marketers. It's been a hot minute but don't worry, you can't get rid of us that easily! We dive into the world of paid advertising with Michele Raffaelli, Brew Digital's Paid Media Manager. In this episode, we explore the untapped potential of Facebook ads for B2B marketing, offering strategies to target niche audiences effectively. Michele shares expert tips on optimising ad performance, from choosing the right ad formats to refining audience segments for maximum engagement. Whet...
• The zero-click crisis: How search AI Is changing digital marketing 09.05.2025 31m

  Is there anything better than sitting in the garden with a cool drink and the sun on your face? The only thing I can think of enjoying that while listening to the latest episode of your favourite marketing podcast! This time we're hearing from Rich Harper, Head of Digital Marketing, and Sophie Caswell, Head of Strategy and Innovation, as they reveal how AI search results are fundamentally altering the relationship between brands and their audiences. The conversation challenges marketer...
• 2025 Predictions vs. reality: A Q1 analysis 09.05.2025 34m

  Remember those bold predictions we made about digital marketing in 2025? Well, we couldn't wait for the year to end before checking how right (or wrong) we were. Turns out, we've been surprisingly on point about some major shifts in the digital landscape. Google has taken some serious legal hits already this year. After losing their search monopoly case to the DOJ, they're now facing potential remedies that could fundamentally reshape their business—from spinning off Chrome (valued at $15-20...
• Secrets to a successful agency partnership 09.04.2025 26m

  Welcome back, marketers, as we continue our small but unstoppable mission to improve B2B marketing for everyone. This time, join us as Rich Harper, head of digital marketing at Brew Digital, reveals the insights that marketing agencies often keep under wraps. Discover the key strategies for driving effective quality leads in 2025 and learn how to navigate the digital marketing maze with confidence. Most importantly, find out what to look for when exploring the digital marketing agency space t...
• Beyond the perfect mom trap: Authentic marketing for modern mothers 26.03.2025 24m

  In honour of International Women's Day and Women's History Month, we're diving into the unique perspectives and insights that motherhood brings to the marketing world. Join our host, Debbie, a senior social media manager at Brew Digital, as she chats with powerful women from The Adaptivist Group: Reema, Elena, and Jyoti. In this episode, we explore how motherhood has reshaped their marketing strategies, emphasising empathy, clarity, and respect for consumers' time. Discover the art of authent...
• Is your B2B marketing strategy ready for 2025? 12.03.2025 41m

  What happens when you merge the emotional appeal of consumer marketing with the strategic focus of B2B? Magic, according to our panel of marketing experts. This episode, featuring highlights from our recent webinar "Is your B2B Digital Marketing Strategy Ready for 2025?", challenges traditional approaches to business marketing by emphasising the human element at its core. Our distinguished panel—Sarah McCoy from The Adaptivist Group, Rich Harper from Brew Digital, and Katie Gray from Iterabl...
• Blitz the Biz: Strategies Under the Spotlight 04.03.2025 18m

  Welcome, one and all, to the first (and possibly only) episode of Blitz the Biz, the best digital marketing quiz show around.* This episode puts strategy in the spotlight, and Haydn Woods-Williams in the hotseat. He's grilled in a rapid-fire Q&A about the biggest mistakes B2B marketers make, the key to account-based marketing, the most underutilised marketing channel, and much more. But strategy isn’t off the hook once the points are tallied, as we’re also dissecting it in an ...
• Beyond MQLs: Is B2B marketing afraid of brand building? 26.02.2025 34m

  Greetings, Marketers! Prepare for a thrilling episode today as our host, Haydn Woods-Williams, sits down for a lively conversation with Brew Digital's Head of Digital Marketing, Rich Harper, and Chris Murray, a Senior Performance Marketing Manager at our sister company, Kolekti. The topic of discussion? The sudden revival of branding's importance in marketing. More importantly, he wants to find out if B2B marketing is playing it too safe when it comes to brand building. &nbs...
• How AI and zero-click content is impacting search and social media in 2025 12.02.2025 50m

  Marketers, welcome to February! You've made it through the first month of the year, and that's worth a little celebration. To mark the occasion, we're bringing you a special, slightly longer episode of "Marketers of the Universe." So, grab a cup of your favourite brew and settle in as we dive into some exciting topics. In this episode, we're exploring how search is evolving in 2025. Spoiler alert: AI plays a significant role. We're also delving into the world of zero-click content. It's a fas...