LEADING BRANDS® — Wavebreak Podcast

Episodes

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  The $30M Playbook: 2025 Email + SMS Strategies That Maximize Profit 28.05.2025 28m

  The exact email + SMS strategy driving $30M+ for 7-9 figure brands in 2025. This is how top operators are staying highly profitable despite tariffs, rising ad costs, and market turbulence.
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  Building New Consumer Technology with Ben Chelf, co-founder of Sol 11.11.2024 32m

  Today on the show, we're joined by Ben Chelf, co-founder of Sol Reader, who has a unique approach to improving our relationship with technology. Topics Discussed Include: • Building a healthier relationship with tech, focusing on replacing screen time with richer reading experiences • The future of reading in a digital age, sharing insights from his work with Sol Reader • Entrepreneurship lessons, including strategic decision-making and innovation in product design
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  Winning DTC Marketing In 2024 Without “Luck” 29.07.2024 24m

  In this episode, learn the 5 reasons DTC brands are failing in 2024 and the 7 things they need to do to succeed. https://wavebreak.co/
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  Air up® with Creative Director, Nima Akbari 22.07.2024 41m

  Nima Akbari, Creative Director at air up® joins the Wavebreak Podcast to share insight into the brand’s rapid growth and global creative strategy.
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  STUDS with Founder and CEO, Anna Harman 08.07.2024 44m

  Anna Harman, Founder and CEO of STUDS, joins the podcast to talk about the omnichannel brand's growth and what's next.
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  Behind-the-Scenes of Liquid I.V.'s Marketing Playbook 10.06.2024 55m

  Aaron Jones VP, eCommerce & Media at Liquid I.V. and Unilever's Health & Wellbeing Division joins the podcast to talk all things marketing in 2024. Everything from the brand's recent Formula 1 sponsorship, TikTok Shop strategy, brand refresh, and so much more.
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  How To Grow Ecommerce Revenue In 2024 27.05.2024 34m

  You can't control: - Facebook, Google, or TikTok's algorithm (or if TikTok will even exist in the future) - Impact on ad spend/CAC from the 2024 Election - Consumer spending and confidence So, what can you control? What should you focus on? That's what we cover in today's episode.
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  Chris Hunter, co-founder of Koia and Four Loko 22.04.2024 39m

  Chris Hunter joins the Wavebreak Podcast to share his journey as the co-founder of Koia, and previously Four Loko. We chat about how Koia launched nationwide into Whole Foods from Day 1, building and scaling consumer brands, and so much more. Chris Hunter is the co-founder of Koia and Four Loko.
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  Starface with Kara Brothers, Starface President 25.03.2024 36m

  In today's episode, Kara Brothers, President at Starface, shares Starface’s mission and how the brand flips the acne narrative on its head through out-of-the-box marketing strategies, campaigns, and product drops.
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  [EXTENDED] The 30-Minute Exec Guide to Email & SMS in 2024 26.02.2024 38m

  Recently, we released a podcast episode titled "15 Minute Exec Guide to Email & SMS in 2024" and we received a lot of positive feedback. We're excited to share that it’s been expanded into a 30-minute webinar replay that you can watch or listen at your leisure
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  Building & Exiting Chubbies with Preston Rutherford 12.02.2024 1h 1m

  Preston Rutherford joins the Wavebreak Podcast to share his journey with Chubbies.
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  15 Minute Exec Guide to Email & SMS in 2024 22.01.2024 10m

  Focus on these 3 recommendations in 2024 and you will generate more revenue from Email and SMS marketing. Additionally, learn about the new Gmail and Yahoo email marketing guidelines and what to do about them.
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  2023 Learnings and Q4 Results: What's Working Now 25.12.2023 36m

  In this solo episode of Leading Brands, the following topics are discussed: - 2023 Learnings and Q4 Results: What's Working Now - 2024 Strategic Recommendations: What To Focus On - Email and SMS Opportunities for 2024 - New Gmail and Yahoo sending requirements - A/B Test Results and What Moves The Needle And more!
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  Launching Nationwide in Target with Made By Dentists 18.12.2023 53m

  Dr. Lisa Craven joins the Wavebreak Podcast to talk about Made By Dentists and their nationwide launch into Target.
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  Simple Modern's Mike Beckham on 2024 BF/CM Results and More 11.12.2023 56m

  Mike Beckham joins the Wavebreak Podcast to talk about Simple Modern and their rapid growth to nearly $200 million in annual revenue.
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  Scaling RSP Nutrition and AminoLean® with Senior Director of Marketing, Kevin Escalera 04.12.2023 40m

  In this episode of the Leading Brands podcast, we're joined by Kevin Escalera, Senior Director of Marketing at RSP Nutrition and AminoLean®. Join us as we dive into the brand's rapid growth and viral campaigns.
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  Cyber Monday Special: Scaling True Classic to $150M+ In Revenue 27.11.2023 52m

  Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years.
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  Exploring Beauty and Entrepreneurship with Hind Sebti of Waldencast 20.11.2023 41m

  In this episode of the Leading Brands podcast, we're joined by Hind Sebti, the co-founder and Chief Growth Officer of Waldencast PLC (NASDAQ: WALD). Join us as we dive into how she's leading Waldencast to become a global "house of brands."
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  Cleancult's Clean Sweep: Expanding into Retail 13.11.2023 43m

  Ryan Lupberger, Co-founder & CEO of Cleancult, joins the Leading Brands podcast to discuss the journey of Cleancult from its ecommerce launch to current retail expansion, the key elements of building a strong leadership team, and more.
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  The Rise of Pickle Juice™ 06.11.2023 49m

  Filipe Keuppens, Executive Vice President of Pickle Juice™, joins the Leading Brands podcast to share the remarkable journey of the drink's growth, from a $250,000 revenue in 2015 to becoming the preferred choice of top athletes.