Still in the Fight
Art Freedman, Mike Costello & Rob Feiler
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Still In The Fight is a podcast for leaders who believe the best lessons are earned on the front lines. Hosted by retail veterans Art Freedman, Mike Costello, and Rob Feiler, each episode features honest, unscripted conversations about leadership, culture, customer service, business growth, and building great teams. The show offers practical ideas, real stories, and actionable insights for anyone leading a retail store, business, or team.
Episodes
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S1 E5 - Still in the Fight - Business Readiness Score 21.07.2026 32mThe Business Readiness Score is a simple but powerful tool that measures how prepared your store is to win every day.Each of the five Ready for Business fundamentals is scored on a scale of 0–10: • In Stock • Signage • Product Displays • Housekeeping • Customer ServiceThe five scores are added together for a total possible score of 50.A score of 40 or higher generally indicates that a store is well prepared for business and is losing little, if any, business because of execution. Stores scoring below 40 have opportunities to improve the basics that matter most to customers.The purpose of the Business Readiness Score is simple: increase focus on the few things that have the greatest impact on retail success. When leaders consistently measure, discuss, and improve these five fundamentals, they create better customer experiences, stronger sales, improved inventory accuracy, and a culture of operational excellence.You can’t improve what you don’t measure. The Business Readiness Score helps every leader know where to focus next.
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S1 E4 - Still in the Fight - Ready for Business 14.07.2026 32mReady for Business isn’t complicated—but it does require discipline.In this episode of Still in the Fight, we break down the five fundamentals that create a store customers want to shop and employees are proud to work in:• Be in stock.• Sign every product with a price.• Display merchandise the way customers will use it.• Keep shelves, overheads, and back rooms organized and easy to count.• Wrap it all together with outstanding customer service.When these basics are done consistently, serving customers becomes easier, inventory becomes more accurate, and sales naturally follow.Winning at retail doesn’t start with big ideas. It starts with being Ready for Business—every customer, every day.
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S1 E3 - Still in the Fight - Pro Sales 07.07.2026 31mWhat separates great retail organizations from the rest? Strong Pro Sales doesn't happen by accident—it happens through relationships, consistency, and a commitment to serving professional customers. In this episode, Art Freedman, Mike Costello, and Rob Feiler share practical strategies and real-world experiences to help leaders build a Pro Sales culture that drives growth and earns customer loyalty. Real conversations. Real retail. Real leadership.
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S1 E2 - Still in the Fight - Onboarding 07.07.2026 31mMost companies think onboarding ends after the first day or first week. Great leaders know that's when it really begins.In this episode of Still In The Fight, Art Freedman, Mike Costello, and Rob Feiler discuss why onboarding is one of the most overlooked drivers of long-term success. They share real-world stories and practical ideas on how to welcome new team members, build confidence, create meaningful connections, and set people up to succeed from day one.Whether you're leading a single store or an entire organization, you'll walk away with actionable insights that can improve retention, strengthen culture, and help new employees become engaged, productive members of your team.Because great teams aren't hired—they're developed.
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S1 E1 - Still in the Fight - How We Got Here 07.07.2026 32mEvery journey has a starting point. In our first episode of Still In The Fight, we share how three people from different backgrounds—consulting, executive leadership, and sales—came together through decades of friendship, trust, and a shared passion for helping people grow. We talk about the experiences that shaped us, why we decided to start this podcast, and what you can expect from future conversations. If you've ever believed that leadership is a journey of continual learning, this is where our story begins. Welcome to Still In The Fight.
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